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mediasmart Reviews & Product Details

mediasmart is an omnichannel programmatic platform that empowers marketers to integrate the consumer journey across connected devices like mobile, CTV, and DOOH. By leveraging online and offline behavioural signals mediasmart helps to better target and personalize brand message to deliver a unified and impactful communication. Marketers have the ability to use the platform on self-serve, managed-serve, or by building their own solutions on top of its open APIs. For more information visit www.mediasmart.io

Seller

mediasmart

Discussions

mediasmart Community

Languages Supported

English

Product Description

mediasmart - a self-serve mobile programmatic platform (now acquired by Affle International Pte. Ltd., Singapore) - provides advertisers, trading desks and agencies an integrated mobile advertising solution with the unique capability of measuring incremental metrics in real-time for Proximity and App marketing campaigns. mediasmart empowers advertisers to efficiently invest in advertising through a transparent platform that links the physical world with the digital world across mobile devices and connected TVs, all while following a privacy by design approach to all solutions provided. Headquartered in Madrid, mediasmart includes a team of passionate technologists and mobile advertising experts.

Overview by

Adriana Ullivarri

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

12 months

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mediasmart Media

mediasmart Demo - Creating a Location Based Audience ( Example US Supermarkets)

You can create your own Location Based Audiences. These audiences are created with users observed in the locations you decide to configure, so that you can later target them elsewhere. - By drawing areas directly in the map or selecting countries/regions or cities first to limit the area, and...

mediasmart Demo - New Interactive CTV Dashboards

Our new dashboards offer more interactivity and customization options than ever before. ou can easily filter by date and compare different strategies. Our more modern and responsive design makes it easy for you to see the progress of your campaign.

At mediasmart, we have various compatible Audiences options for you to choose from and combine. These compatible options are: 1) Own (private) audiences in mediasmart: Create and enrich segments, Manage and Target 2) Location-Based Audiences 3) Time-Based Audiences 4) Audiences from exte...

mediasmart Demo - Example of Premium Dashboard - Drive to store campaigns

The purpose of this section of a campaign is to give you a quick look into how your campaign is performing against the predefined goals and limits you have set up. It allows you to quickly identify outliers, as opposed to giving you a deep report. You will be able to check dashboard per campa...

mediasmart Demo - Creating a CTV campaign with Household sync

Increase brand impact by syncing your ads on Connected TV with ads on other devices in the household. Our system will let you sync your CTV campaign with other devices inside the same household with minimum effort. Our Campaign wizard will guide you step by step on how to Household Syncing. The w...

The Available Inventory report shows all inventory coming into the platform from countries where we have campaigns actively running, and it is updated every few hours. It is very useful as you are planning campaigns, because you can get an idea of how much inventory is available for whatever segm...

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Oana S.

Digital Media Manager

Small-Business (50 or fewer emp.)

2/28/2022

"Great dashboard! super interactive, easy to use even though it`s super complex & highly efficient!"

5/5

What do you like best about mediasmart?

very colorful & interactive dashboard; fast & easy to use reporting section Review collected by and hosted on G2.com.

What do you dislike about mediasmart?

the creatives section - it`s super time consuming to upload many creatives; also, the split between approved and pending approval creatives is kind of hard to navigate Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

8/25/2022

"A good partner"

4/5

What do you like best about mediasmart?

Their platform is really intuitive and easy to use Review collected by and hosted on G2.com.

What do you dislike about mediasmart?

Inmediant communication. I would prefer to have a chat to contact support. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

8/26/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"Very advanced technology fpr programmatic advertising"

5/5

What do you like best about mediasmart?

It's very intuitive and complete. They have lot's of options for campaigns implementation, management, optimizatoin and targeting. Also the client service is excelent! They are always available to respond to every need. Review collected by and hosted on G2.com.

What do you dislike about mediasmart?

I need a lot of traffic from LATAM, and sometimes, for some small geographic segmentations, it can be hard to find big volumes. Although they have a very big and advanced techonology for footfall attribution and audience insights, they have much more cappabilities for Europe. Good thing is that they are landing pretty hard on LATAM so it's a matter of time till they equal de reach. Review collected by and hosted on G2.com.

Recommendations to others considering mediasmart:

Just go for it. It makes your job really easy, and they will fit in a great manner to your traffic needs. Your clients will be pleased with the results.

Rely on the client service, they will answer every question you may have.

A must try on mobile industry. Review collected by and hosted on G2.com.

What problems is mediasmart solving and how is that benefiting you?

Quality of traffic mainly. And since the client service is awsome, they can solve every technical doubt we have. I find that as a must in every platform I try for my company. And also, because of the great technology applied to geolift and footfall atribution, we can cover all the needs related to those kind of products. Review collected by and hosted on G2.com.

Desislava D. D.

Media Manager

Small-Business (50 or fewer emp.)

8/18/2021

"The ideal SSP provider - MediaSmart"

5/5

What do you like best about mediasmart?

I will also speak about their futures, but to be honest - the best thing I loved about MediaSmart is the people working in the company!

I have also met them live, simply amazing, fully acknowledged people, who are ready to help you and your campaigns grow at any time!

Also they have a variety of ad formats you can manage - Video, banners, CTV, Native, pretty much everything the industry covers Review collected by and hosted on G2.com.

What do you dislike about mediasmart?

There is nothing specific to be a "dislike" to be honest. The Platform and UI and the support were amazing.

Among many SSPs and DSPs I have used, I cannot say a sharp dislike here Review collected by and hosted on G2.com.

Recommendations to others considering mediasmart:

You will not be disappointed!

My POCs there were Adrian and Mohammed, I highly recommend them Review collected by and hosted on G2.com.

What problems is mediasmart solving and how is that benefiting you?

We were using the SSP platform to work on CPM (Video and banners). Measuring all data, impressions, clicks, user performance, etc. They have a truly detailed reporting system, so you can basically see all metrics you need

You can target all types of audiences, and have all needed tools in order to optimize it accordingly Review collected by and hosted on G2.com.

Pricilla T.

Head of Sales

Small-Business (50 or fewer emp.)

2/25/2022

"Best Mobile DSP of today"

5/5

What do you like best about mediasmart?

Operational ease for Drive to Store campaigns with their measurements, delivery in contextual targeting and CTV with HHS due to being an exclusive technology from Midia Smart. Review collected by and hosted on G2.com.

What do you dislike about mediasmart?

Cost of CTV CPM and a more aggressive volume bonus policy. Review collected by and hosted on G2.com.

Natasha V.

Head of Sales and Business Development

Small-Business (50 or fewer emp.)

2/25/2022

"Mediasmart is effective, efficient and industry experts"

5/5

What do you like best about mediasmart?

They have innovative solutions, tapping into the new age needs and objectives for brands and audiences Review collected by and hosted on G2.com.

What do you dislike about mediasmart?

Nothing - They have a complete set of products that caters to all objectives Review collected by and hosted on G2.com.

Ahmad Z.

Head of Digital

Mid-Market (51-1000 emp.)

6/14/2021

"Excellent platform functionality, superb customer success management"

5/5

What do you like best about mediasmart?

Intuitive platform

Impressive functionalities

Intelligent media buying capabilities

Client management is great Review collected by and hosted on G2.com.

What do you dislike about mediasmart?

I would love for more desktop buying opportunities, but I understand that the platform is centered around mobile. Which functions great, Review collected by and hosted on G2.com.

Recommendations to others considering mediasmart:

The proximity marketing capabilities of Mediasmart is a wonder, and it would help tremendously when facilitiating media for footfall campaigns such as events or in-store activities.

The ability to track devices within a geofence and remarket to them as well, is a huge selling point to potential clients. Review collected by and hosted on G2.com.

What problems is mediasmart solving and how is that benefiting you?

The platform empowered the agency to have in-house programmatic buying instead of relying on suppliers. We control the costs and deliver to the target audience we need - allowing us greater flexibility when presenting our offering to our clients. Review collected by and hosted on G2.com.

Samir C.

Mid-Market (51-1000 emp.)

2/24/2022

"Best programmatic platform to use"

5/5

What do you like best about mediasmart?

Inventory and Pricing is the best on Media Smart. Review collected by and hosted on G2.com.

What do you dislike about mediasmart?

Nothing in particular that is bothering me in MediaSmart Review collected by and hosted on G2.com.

Julieta K.

Fotógrafa

Small-Business (50 or fewer emp.)

6/15/2021

"Excellent DSP and customer service"

5/5

What do you like best about mediasmart?

- How easy to understand the platform.

-Personalized customer service.

-The quick response to inquiries and problems.

-Real-time monitoring Review collected by and hosted on G2.com.

What do you dislike about mediasmart?

I honestly don't have much to say. The platform and the service meet our expectations Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

2/25/2022

"I particularly appreciate the support. Very satisfied with the platform too."

5/5

What do you like best about mediasmart?

customer support Always good advice also to optimize my campaigns Review collected by and hosted on G2.com.

What do you dislike about mediasmart?

Nothing for now, i have not any problem. All good Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

12 months

Average Discount

10%

View More Pricing Information

mediasmart Features

Campaign Management

Campaign Dashboard

Campaign Optimization

Reach

Targeting

Geo-Targeting

Mobile

In-App Ads

Platform

Custom Reports

User, Role, and Access Management

Performance and Reliability

View More Features

Categories on G2

Demand Side Platform (DSP)

Mobile Advertising

Connected TV (CTV) Advertising Platforms

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Pros and Cons Details

4.4 out of 5 stars

mediasmart Reviews & Product Details

Profile Status

Value at a Glance

Time to Implement

Return on Investment

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mediasmart Media

Have you used mediasmart before?

mediasmart Reviews (78)

mediasmart Reviews (78)

Pros & Cons

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Pricing Insights

Time to Implement

Return on Investment

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