mediasmart Features

Overall product functionality for mobile advertising.

Based on 45 mediasmart reviews. Overview of all media purchases and campaigns in a single interface.

As reported in 47 mediasmart reviews. Enables marketer to set metrics by which their campaigns are automatically optimized.

As reported in 46 mediasmart reviews. Amount and quality of inventory partner sites on which ads can be placed.

Based on 37 mediasmart reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

Based on 38 mediasmart reviews. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

Based on 43 mediasmart reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

As reported in 39 mediasmart reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

Allows marketer to set a limit on how many times a consumer sees their ad. 44 reviewers of mediasmart have provided feedback on this feature.

As reported in 46 mediasmart reviews. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

Tools offered for creating and optimizing creative components of campaigns. 42 reviewers of mediasmart have provided feedback on this feature.

Supports rich media display and video ads that involve user interaction. This feature was mentioned in 43 mediasmart reviews.

As reported in 42 mediasmart reviews. Allows for ads to be placed in mobile apps.

Supports rich media mobile ads that involve user interaction. 41 reviewers of mediasmart have provided feedback on this feature.

Able to target desired audiences based on demographics and behavior variables. 46 reviewers of mediasmart have provided feedback on this feature.

Able to retarget previous impressions to your site across the web to increase conversion rates. 39 reviewers of mediasmart have provided feedback on this feature.

Able to tailor ads based on consumer general region, state or designated market area (DMA). This feature was mentioned in 48 mediasmart reviews.

As reported in 38 mediasmart reviews. Able to match the marketer's ad with specific content on a site or page.

Able to track consumers on their mobile devices where cookies do not apply.

As reported in 42 mediasmart reviews. Allows for ads to be placed in mobile apps.

As reported in 41 mediasmart reviews. Supports rich media mobile ads that involve user interaction.

As reported in 40 mediasmart reviews. DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI

DSP pulls accurate estimates of available impressions and their cost. This feature was mentioned in 39 mediasmart reviews.

Based on 39 mediasmart reviews. Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices

DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc. This feature was mentioned in 27 mediasmart reviews.

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. 38 reviewers of mediasmart have provided feedback on this feature.

Able to create custom reports to cater to specific metrics and key performance indicators. 45 reviewers of mediasmart have provided feedback on this feature.

As reported in 47 mediasmart reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

As reported in 47 mediasmart reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Provides features to allow scaling for large organizations. This feature was mentioned in 41 mediasmart reviews.

As reported in 39 mediasmart reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.

As reported in 36 mediasmart reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. This feature was mentioned in 37 mediasmart reviews.

As reported in 44 mediasmart reviews. Alerts marketer of the performance of particular campaigns.

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Allow for segmentation of audiences based on a variety of factors like age, gender, location, etc.

Compatible to serve and publish ads within the software.

Able to implement ads on all types streaming platforms that are able to serve ads.

Offer analysis of campaigns and various metrics.

Contains features where creative assets can be stored and uploaded to various campaigns.

Ability to operate multiple campaigns across segments.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives