[ Masterc... Reviews ](https://www.g2.com/products/mastercard-offers/reviews) [ Masterc... Reviews ](https://www.g2.com/products/mastercard-offers/reviews) # Mastercard Offers Features ##### ## Channel Functionality (1) Display Functionality Overall product functionality for display advertising. Show More ##### ## Campaign Management (15) Campaign Dashboard Overview of all media purchases and campaigns in a single interface. Campaign Optimization Enables marketer to set metrics by which their campaigns are automatically optimized. Reach Amount and quality of inventory partner sites on which ads can be placed. Bulk Editing Enables marketers to edit campaigns in bulk as opposed to one piece at a time. Batch Uploading Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. Brand Safety Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. Fraud Protection Ensures marketer's ad reach and performance is not inflated by bots or spam websites. Frequency Capping Allows marketer to set a limit on how many times a consumer sees their ad. Budget Pacing Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. Creative Optimization Tools offered for creating and optimizing creative components of campaigns. Rich Media Capabilties Supports rich media display and video ads that involve user interaction. In-App Ads Allows for ads to be placed in mobile apps. Mobile Rich Media Capabilities Supports rich media mobile ads that involve user interaction. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Retargeting Ads Ads that target individuals who have previously interacted with a brand or visited a specific website Show More ##### ## Targeting (5) Targeting Able to target desired audiences based on demographics and behavior variables. Retargeting Able to retarget previous impressions to your site across the web to increase conversion rates. Geo-Targeting Able to tailor ads based on consumer general region, state or designated market area (DMA). Contextual Targeting Able to match the marketer's ad with specific content on a site or page. Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Show More ##### ## Platform (25) API / Integrations Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. Custom Reports Able to create custom reports to cater to specific metrics and key performance indicators. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. Enterprise Scalability Provides features to allow scaling for large organizations. Customization Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. Workflow Capability Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. Internationalization Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. Notifications Alerts marketer of the performance of particular campaigns. Budget Management Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure Display Ad Management Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads. Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Ad Inventory Management Manage advertised inventory that is featured and tracked across marketing campaigns Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Document Management Store, manage, and track all electronic documents in a centralized location File Management Create, save, and store files Workflow Management Create, design and manage workflows for repetitive tasks Email Management Manage, store and organize emails within the system or via third-party apps Display Ad Management Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads. Calendar Management Track and manage schedules and meetings via an integrated calendar Task Management Create, manage and track all task activities and progression Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Deadline Management Specify or track the date/time a project, task, etc., is due for completion Client Management Manage contact details and communication with clients Project Management Plan and coordinate all the resources, costs and time needed to execute assignments Show More ##### ## Marketing Operations (25) ROI Tracking Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs Data Collection Gathers data about the effectiveness, impact, and reach of marketing campaigns Customer Insights Collects and reports on data relating to customer journeys, preferences, and history Multi-User Access Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results Spend Management Includes features for budgeting, forecasting, and managing marketing investments White Label Offers a white labeling service for agencies or resellers to customize platform branding Multi-Channel Data Collection Collect information from multiple sources Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Keyword Tracking Track and monitor a specific set of keywords Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Campaign Tracking Track the performance of marketing campaigns across multiple channels. Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads SEO Management Optimize and manage the search engine optimization efforts for a website or digital content Tag Management Generate or append custom campaign parameters to URLs Real-Time Data Receive data and information in real time Activity Tracking Track and document all activities across devices, networks, and other systems Click Tracking Track the amount of clicks on individual products to measure campaign results Contact Management Manage, organize, and store contact information Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Lead Management Store information about leads or contacts and track, manage and nurture them throughout the sales process Email Management Manage, store and organize emails within the system or via third-party apps Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Channel Management Manage various distribution channels, build relations with channel partners, and track their performance Template Management Create, save, and re-purpose templates for emails, forms, etc. Workflow Management Create, design and manage workflows for repetitive tasks Show More ##### ## Campaign Activity (14) Campaign Insights Analyzes historical and current marketing campaigns to inform future strategy Reports and Dashboards Creates reports and dashboards to analyze results of campaigns Campaign Stickiness Identifies which marketing campaigns resolved in open or closed opportunities Multichannel Tracking Collects marketing campaign performance data across multiple channels Brand Optimization Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback Predictive Analytics Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization Multi-Campaign Manage multiple campaigns in one system Campaign Analytics Track and interpret campaign performance metrics Website Analytics Track and analyze information regarding website visitors Conversion Rate Optimization Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Drip Campaigns Send automated marketing emails based on user actions over a predetermined period Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Real-Time Analytics Analyze and gain insights into data in real-time Customizable Reports Alter the layout and content of reports Show More ##### ## Retargeting (7) A/B Testing Test which ads convert better. Audience Segmentation Deliver certain ads to specific audiences. Behavioral Targeting Deliver certain ads based on observed behavior. Reporting & Analytics Features to track clicks on conversions on retargeting ads. Geo Targeting Deliver retargeting ads based on the user's location. Cross-channel Retargeting Enables users to retarget ads across multiple channels, including web, mobile, and social. Personalization Personalize retargeting ads based on items a user has viewed. Show More ##### ## Platform Interoperability (1) Close Ecosystem API Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. Show More ##### ## Platform Data (3) Reporting Performance Metrics Provides data for campaigns, products, keywords and teams to help users understand performance across websites and which suppliers are active. Data Filtering Ability to filter data by specific performance data based on preset and customizable timeframes. Reporting Dashboards Provides the ability to create a reporting dashboard to give brands insights into key performance indicators (KPIs), like ad impressions, click-through-rate, can campaign-level reports. Show More ##### ## Platform Additional Functionality (4) Offline Ads Ability to serve ads to bring targeted audiences back to partner retailer sites. Video Ads Ability to create and launch video ads on retail media networks. Team Collaboration Provides capabilities for team collaboration to manage spend limits and billing control for retail media ads. Integrations Ability to integrate with data management platforms (DMPs). Show More ##### ## Platform Basics (4) Ad Serving Rules Ability to control how many ads and ad types are served to each retailer page. Sponsored Product Listing Ads Ability to deliver sponsored product ads that seamlessly blend in with organic content. Banner Ads Ability to deliver banner ad that can be configured based on each individual retailers needs. Display Ads Ability to deliver display ads that can be personalized based on consumer's online shopping and browsing behavior. Show More ##### ## Rewards & Incentives (9) Reward Catalog Offers an extensive catalog of gift cards which can be redeemed at a variety of merchants, retailers, etc. Customization Allows users to customize their reward catalog and add personalized messages for reward recipients. Bulk Ordering Allows users to order and send gift cards in bulk. Budget Management Includes features for managing budgets and funds for teams or individuals. Dashboard Has a centralized dashboard for users to track reward deliveries, view account history, and take administrative actions. Analytics & Reporting Offers reports and analytics dashboards to track funds, orders, deliveries, and redemptions. User, Role, and Access Management Grants access to select data, features, objects, etc. based on the users, user role, groups, etc. Integrations Ability to integrate with other software solutions to automate the delivery of rewards and incentives. Reward API Provides an API allowing business to integrate and automate rewards and incentives within their own application. Show More ##### ## Loyalty Experience (6) Loyalty Engine Provides a loyalty engine that can configure different types of loyalty programs to reward customers for specific purchases, actions, or behaviors. Rewards Offers a flexible and customizable reward system. Membership Segments customers into tiers or membership groups. Personalization Personalizes messaging and rewards based on a customer's profile, purchase history, membership status, etc. Gamification Provides gamified features such as badges, achievements, and leaderboards. Loyalty Cards Includes tools for managing and designing branded physical or digital loyalty cards. Show More ##### ## Loyalty Platform (14) Communication Tools Provides built-in messaging tools to communicate with loyalty program members via email, SMS, and/or push notifications. Customer Relationship Management (CRM) Allows users to view and manage customer profiles within the platform. Loyalty Analytics Offers comprehensive analytics to track ROI and engagement with the loyalty program. Localization Supports multiple languages and currencies. Integrations Integrates with other marketing and commerce software such as CRM, ERP, point-of-sale (POS) systems, or e-commerce platforms. Gift Card Management Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus Membership Management Database of members to track personal information of individuals and families Discount Management Track products that are for sale at a reduced price or part of coupon promotions Survey/Poll Management Create and administer polls and surveys Rewards Management Strategize and implement rewards for returning customers, employees and other members Promotions Management Design, communicate, and distribute incentives to perform a specific action eCommerce Management Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Communication Management Manage and track all internal and external communication conducted via calls, email, text, or chat Show More ##### ## Agentic AI - Loyalty Management (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Rewards and Incentives (2) Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Marketing Analytics (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Third-Party Integrations Set up connections to third-party platforms to improve business processes Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Show More ##### ## Agentic AI - Personalization (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Third-Party Integrations Set up connections to third-party platforms to improve business processes Show More ##### ## Agentic AI - Display Advertising (8) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Task Planning Project Planning Organize and schedule projects Show More ##### ## Agentic AI - Retargeting (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Retail Media Advertising Platforms (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Native Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## AI Personalization - Personalization (3) Predictive Recommendations Uses AI to recommend products, content, offers, or experiences based on customer behavior, preferences, and historical interactions. Audience Segmentation Uses AI to dentify and build audience segments using customer attributes, behaviors, and engagement data. Adaptive Content Use AI to dynamically adapt content for each visitor using behavioral, contextual, and customer data Show More ##### ## Additional Functionality (131) AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Real-Time Analytics Analyze and gain insights into data in real-time Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Website Personalization Customize website features Recommendations Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement Real-Time Reporting Active reporting of data and metrics Content Analytics Behavioral Targeting Display advertising and marketing messages to users based on their browsing history and preferences Account Based Marketing Provide personalized marketing content Website Analytics Track and analyze information regarding website visitors Customer Segmentation Process of dividing customers into groups based on common characteristics Customer Profiles Record customer information, purchase history, and other notes Template Management Create, save, and re-purpose templates for emails, forms, etc. Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Customizable Branding Add customized logos and colors to align with company branding Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges API Application programming interface that allows for integration with other systems/databases Abandoned Cart Saver Built-in tool that sends an email invitation to customers who have added an item to their cart but left before completing checkout Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Contextual Targeting Experience Management Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Generative AI Use AI to generate content in the form of text, images, videos, etc. WYSIWYG Editor What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Multi-Campaign Manage multiple campaigns in one system Campaign Segmentation Group campaigns by project, client, or campaign for better management. A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Customizable Forms Customize contracts and forms to collect specific information Email Marketing Create and send email blasts/campaigns Event Marketing Plan marketing campaigns for events Social Promotion Market event via social media tools Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Generative AI Use AI to generate content in the form of text, images, videos, etc. Data Import/Export Import and export data to and from software applications Lead Generation Manage the process of attracting and converting business prospects into leads Campaign Segmentation Group campaigns by project, client, or campaign for better management. Customizable Forms Customize contracts and forms to collect specific information Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Email Templates Pre-made examples and templates for emails Web Forms Web form that allows users to enter data that is sent and processed for different reasons Lead Capture Automatically identify and save contact information of potential customers Customizable Branding Add customized logos and colors to align with company branding Real-Time Reporting Active reporting of data and metrics Campaign Planning Plan and strategize marketing campaigns A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Customer Segmentation Process of dividing customers into groups based on common characteristics Campaign Scheduling Set campaign schedules by selecting start, pause, and end dates Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Autoresponders Create and automatically send premade copy in response to customer messages Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Event Triggered Actions Predefined actions automatically performed on the occurance of specific events Email Marketing Create and send email blasts/campaigns API Application programming interface that allows for integration with other systems/databases Customizable Fields Customize data fields to support various needs and use cases Contact Database Centralized database of stakeholders and their contact information such as names, address, phone number etc. Data Visualization Graphical representation of data Ad hoc Reporting Generate one-off reports that meet information requirements Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Data Source Connectors Connect to big data sources Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Multi-Channel Attribution A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Customer Journey Mapping Visualize and analyze customer experience across all touchpoints and channels KPI Monitoring Tracking the status of previously identified performance measurements Cohort Analysis Analytics that breaks the data in a data set into related groups/categories. Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Transaction History Record of all transactions such as purchases, deposits, withdrawals and transfers within a specific period SMS Marketing Send promotional campaigns or transactional messages via text messages Referral Tracking Log and store the source of contacts/leads Customizable Branding Add customized logos and colors to align with company branding Customer Surveys Tool to send questionnaires to customers to gauge feedback Member Portal Online gateway through which members can access/update personal information Campaign Planning Plan and strategize marketing campaigns Client Portal Private online space that lets businesses securely share documents and provide information access to clients Loyalty Program Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases Email Marketing Create and send email blasts/campaigns Customer History Access previous interactions or concerns to maintain customer relationships Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Multi-Campaign Manage multiple campaigns in one system Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Customer Profiles Record customer information, purchase history, and other notes Social Promotion Market event via social media tools Customer Segmentation Process of dividing customers into groups based on common characteristics Customer Database A collection of customer information such as contact details, demographics, previous interactions, etc. API Application programming interface that allows for integration with other systems/databases Point of Sale (POS) Accept and process customer payments for products or services using hardware and software Generative AI Use AI to generate content in the form of text, images, videos, etc. Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Customer Activity Tracking A report showing what actions customers perform Campaign Analytics Track and interpret campaign performance metrics Generative AI Use AI to generate content in the form of text, images, videos, etc. Dynamic Content Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Data Visualization Graphical representation of data Project Time Tracking Measure time to completion or hours worked for projects Real-Time Updates Receive system updates as soon as any changes are made Data Import/Export Import and export data to and from software applications Real-Time Data Receive data and information in real time Cross Channel Attribution Track user conversions from all digital sources Prioritization Arrange tasks based on the level of priority or urgency Heatmaps A visual display that uses a color spectrum to show how visitors interact with areas of a web page Customizable Branding Add customized logos and colors to align with company branding Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user Access Controls/Permissions Define levels of authorization for access to specific files or systems Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Personalization Adjust communications based on previous interactions or personal preferences Real-Time Reporting Active reporting of data and metrics A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Reminders Timed notification for any upcoming task, deadline, appointment, or activity Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Activity Tracking Track and document all activities across devices, networks, and other systems Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Tagging Attach digital tags to documents and assets for identification, search, or monitoring purposes AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Behavior Analytics Track and analyze user behavior within a system 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