Master-O Features
Competition (6)
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Competition Templates
Offers templates or examples of commonly used competition structures.
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Custom Competitions
Allows administrator to create custom competitions based on KPIs specific to the team to which the competition is assigned.
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Team Competitions
Set up competitions between groups of employees as opposed to competitions between individuals.
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Simultaneous Competitions
Able to have multiple leaderboards and metrics running simultaneously for different groups of users.
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Competition Adjustments
Easily modify leaderboards and goal metrics to support adjustments on how to motivate users.
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Awards and Incentives
Provides sales teams with a list of rewards they can choose from based on high performance
Employee Features (3)
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User Profiles
Provides each employee with a user profile for personal statistics and progress.
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Notifications
Alerts employees with competition-related news such as launches, leaderboard updates, reports, etc.
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Mobile
Mobile app or mobile optimized website allows participants to easily view scores on the go.
Integrations (3)
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CRM Integration
Integration with CRM software to access necessary metrics for the competition.
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Social Collaboration Integration
Integration with social collaboration tools to allow employees to communicate about the competition and earn recognition.
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TV Streaming
Streams leaderboards and other competition-related news on company's TV.
Platform (8)
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Reporting
Displays standard reports at the end of each competition showing overall employee performance.
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User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
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Enterprise Scalability
Provides features to allow scaling for large organizations.
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Data Import & Export Tools
Ability to input, modify and extract data from the application in bulk through a structured file.
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Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
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File support
Supports various file types including video
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Mobile support
Allows users to access training content from mobile devices
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Integration
Integrates with sales software such as sales performance management
Content Management (7)
Content Import
Ability to import sales and marketing collateral built outside of the solution
Content Creation
Provides capabilities for building unique sales and marketing content within the product.
Templates
Provides pre-built templates for fast and simple content creation.
Advanced Search
Able to easily search, locate, and retrieve relevant content.
Content Library
Centralized repository to store content and assets
Email Management
Manage, store and organize emails within the system or via third-party apps
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Analytics (5)
Reporting
Provides real-time reporting and analytics that track metrics and engagement data on sales enablement content, resources, activities, learning, etc.l
Alerts
Sends a notification when a prospect engages or interacts with content.
Account-Based Engagement
Tracks the level of engagement for a specific account based on the presented content.
Content Utilization
Tracks how frequently a particular piece of content is being used and monitors its effectiveness.
Prioritization
Arrange tasks based on the level of priority or urgency
Basics (2)
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Performance
Is consistently available (uptime) and allows users to complete tasks reliably.
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Mobility
Is accessible from a mobile device and by users on the go.
Content (3)
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Content Library
Provides users with a pre-built educational library of useable content
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Customizability
Allows administrators to accommodate their unique processes. Includes ability to create custom educational content.
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Content Creation
Contains tools that allow users to create original content directly within the application
Performance (4)
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Monitoring
Provides tools to track and measure application performance
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Reporting
Provides analytics that reveal important business metrics and progress.
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Interoperability
Integrates with LMS as needed to enhance corporate training and education.
Real-Time Reporting
Active reporting of data and metrics
Training & eLearning (25)
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Assessments and Practice
Provides quizzes, testing, and software simulations to reinforce and measure effectiveness of materials.
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Content Delivery and Tracking
Includes self-led, instructor-led, web-based collaboration, and tracking of completion for compliance.
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Content Creation
Creates training materials for instructor- and self-led courses.
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Manager Portals
Allows managers to see progress of team members.
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Content Storage and Management
Provides functionality to store, organize, and search all training content.
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Content Libraries
Provides pre-created content (Courseware) on standard topics that can be used as part of a curriculum.
Skills Assessment
Observe employees over a period of time to gain an understanding of their abilities to perform certain tasks
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Skills Tracking
Track employee skills, competencies, training & qualifications
Progress Tracking
Reporting on how each user, task or process has advanced since its initiation
Interactive Content
Allow the audience to interact or engage with the content
Rewards Management
Strategize and implement rewards for returning customers, employees and other members
Assessment Management
Creation, administration, and evaluation of assessments or tests
Assignment Management
Assign issues and tasks based on availability or required skills
Registration Management
Oversee and coordinate the registration of attendees, visitors, customers, events, activities, etc.
User Management
Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks
Video Management
Store and manage online video content
Learning Management
Organize and track educational activities
Training Management
Track employee/learner's progression through training programs
Communication Management
Manage and track all internal and external communication conducted via calls, email, text, or chat
Self Service Portal
Online portal through which end users can access the system, manage tasks, or obtain information
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Content Creation
Creates training materials for instructor- and self-led courses.
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Content Libraries
Provides pre-created content (Courseware) on standard topics that can be used as part of a curriculum.
Interactive Content
Allow the audience to interact or engage with the content
Question Library
Pre-written repository of questions that can be reused within a course or for assessment or interviews
Course Authoring (5)
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Course Builder
Allows users to create sales training courses
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Questions
Provides a range of premade question types for sales training courses
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Instructor-Led Training
Enables for design of classes that are led by an instructor.
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Customized Learning Paths
Allows managers to create custom learning paths based on role, or experience
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Video simulations
Provides video coaching features with object handling scenarios
Course Management (5)
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Gamification
Motivates users by tracking points, achievements, and badges.
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Assessments
Enables the design and administration of tests and quizzes.
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Certifications
Provides custom certifications to distribute after course completion.
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Manager Portals
Allows managers to see progress of trainees
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Feedback
Provides features for coworkers and managers to provide feedback on sales training lessons
Onboarding (3)
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Documentation
Manages files and documents required to onboard new employees.
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Coaching
Assign coaches to new employees based on role and experience.
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Programs
Define various types of onboarding programs that can be customized by role or team.
Generative AI (1)
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AI Text-to-Speech
Simulates human-like speech from text inputs.
Agentic AI - Course Authoring (10)
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Assignment Management
Assign issues and tasks based on availability or required skills
Asynchronous Learning
Supports flexible learning at different times (i.e., learners can access course materials at their own pace)
Synchronous Learning
Real-time, interactive learning experiences where participants engage in learning activities simultaneously
Self-paced Learning
Identifying your own learning needs, setting goals, finding the necessary resources, and evaluating your own knowledge
Interactive Learning
Students are encouraged to interact with technology-enabled study materials during the course of learning
Blended Learning
Supports learning paths that combine in-person classes with online/virtual courses
Role-Based Permissions
Set & manage permission levels based on user roles and restrict access to only authorized individuals
Multi-Language
Manage and support multiple languages
Agentic AI - Sales Gamification (1)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Agentic AI - Sales Enablement (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Learning Management - Sales Enablement (3)
Sales Training
Provides interactive learning to improve skill gaps through role-playing, practicing pitches, scenario-based simulations, etc.
Sales Coaching
Offers real-time feedback and actionable insights from structured, customized sales coaching assessments and templates.
Sales Onboarding
Provides personalized, interactive training to onboard new hires successfully while monitoring their progress and readiness.
Revenue Enablement - Sales Enablement (4)
Cross-Functional Alignment
Provides the tools and resources for alignment of all revenue-generating teams to engage customers in a consistent and personalized way
AI and Automation
Uses AI for predictive insights, recommendations for content, or automating workflows for onboarding and learning assignments
End-to-End Customer Journey Insights
Delivers a holistic view of interaction data and behavioral patterns across the entire customer journey to improve the buying experience and drive revenue growth
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Additional Functionality (148)
Chat/Messaging
Communicate using direct chat or messages within the system
Prospecting Tools
Tools designed to streamline the process of lead generation and management for sales teams
Content Delivery
Distributing content through various platforms or channels
Personalization
Adjust communications based on previous interactions or personal preferences
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Task Management
Create, manage and track all task activities and progression
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Activity Tracking
Track and document all activities across devices, networks, and other systems
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
API
Application programming interface that allows for integration with other systems/databases
CRM
Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Audio/Video Recording
Record audio and/or video
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Appointment Scheduling
Schedule appointments via a calendar
Real-Time Notifications
Notifications that are delivered to users as soon as an event occurs
Contact Database
Centralized database of stakeholders and their contact information such as names, address, phone number etc.
For Sales Teams/Organizations
Caters to sales teams
Lead Management
Store information about leads or contacts and track, manage and nurture them throughout the sales process
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Scheduling
Plan availability and assign specific time slots for tasks and resources
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Email Tracking
Track delivered, received, and opened emails
User Management
Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks
Interaction Tracking
Track interaction history by documenting conversations for contacts
Workflow Management
Create, design and manage workflows for repetitive tasks
Calendar Management
Track and manage schedules and meetings via an integrated calendar
Lead Capture
Automatically identify and save contact information of potential customers
Call Recording
Record the audio of phone conversations for quality assurance purposes
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
Customizable Branding
Add customized logos and colors to align with company branding
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Performance Management
Organize and manage the accomplishments and development of employees or performance of applications or systems
Lead Nurturing
Engage with a lead throughout the sales process by actively providing information
Document Management
Store, manage, and track all electronic documents in a centralized location
Sales Trend Analysis
Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.
Meeting Management
Manage the process of planning and scheduling meetings, including agenda creation
Lead Qualification
Score a lead on their quality or likelihood to buy based on certain behaviors
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Video Support
Supports various video file formats
Microsoft Outlook Integration
Audio File Management
Supports audio files
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Contact Management
Manage, organize, and store contact information
Goal Management
Allows employees to set and manage work or career related goals
Sales Planning
Define sales targets and create strategies to meet goals or marketing results
Mobile Access
Access software remotely via mobile devices
CRM Integration
Integration with third-party CRM systems
Pipeline Management
Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.
Conversation Intelligence
Recording, transcription, and analysis of sales calls for the purpose of training and generating insights
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Gamification
Games or game-like elements to track progress and reward accomplishments
Lead Scoring
Score a lead based on quality or likelihood to buy/convert based on predetermined criteria
Opportunity Management
Track all opportunities for potential sales and convert them into recurring revenue
Microlearning
Distribute training content in bite-size pieces that can be consumed in short periods of time
Content Sharing
Digitally share pre-made materials and self-created content with others
Real-Time Data
Receive data and information in real time
Workflow Automation
Streamlining repetitive tasks and activities through automated and predefined workflows
Customizable Branding
Add customized logos and colors to align with company branding
Bite-Sized Learning
Learning content offered in small, focused chunks covering a single skill or topic.
Offline Access
Ability of websites, web applications, or mobile applications to function without an active internet connection
Self-Enrollment
Learning Paths/Tracks
Designing course materials to be completed in a sequential order for personalized learning purposes
Quizzes
Brief assessments used to measure knowledge and skills
SCORM Compliance
Adherence to the standards outlined in the SCORM (Sharable Content Object Reference Model) framework
Blended Learning
Supports learning paths that combine in-person classes with online/virtual courses
Mobile Access
Access software remotely via mobile devices
Asynchronous Learning
Supports flexible learning at different times (i.e., learners can access course materials at their own pace)
Data Import/Export
Import and export data to and from software applications
Gamification
Games or game-like elements to track progress and reward accomplishments
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Certificates
Create and distribute custom certificates for achievements or assessments.
Single Sign On
Allow users to access multiple services after entering their login credentials once
Multi-Language
Manage and support multiple languages
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
API
Application programming interface that allows for integration with other systems/databases
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Reminders
Timed notification for any upcoming task, deadline, appointment, or activity
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Real-Time Analytics
Analyze and gain insights into data in real-time
Synchronous Learning
Real-time, interactive learning experiences where participants engage in learning activities simultaneously
Spaced Repetition
Lessons and new learning are reviewed at increasing intervals to increase knowledge retention.
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Peer Learning
Students can learn from one another through creation and sharing of their own learning content such as flashcards.
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Adaptive Learning
Customizable Reports
Alter the layout and content of reports
Surveys & Feedback
Gauge satisfaction and receive information for improvement and success
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Leaderboards
Boards that use custom metrics to show how leading performers compare to other individuals/teams
Course Authoring
Developing custom training courses for educating employees or for teachers to create courses for their students
Training Companies
Software designed for companies who offer training programs to clients
Progress Reports
Document and report the progress of ongoing projects
Academic/Education
Software specialized for schools (K-12 & Post-Secondary)
Employee Training
Certification & Licensing
Enables management and tracking the certification/licensing requirements of learners, employees, or stakeholders
Virtual Classroom
Classes/sessions accessible via web browser of built-in video conferencing
Corporate/Business
Software specialized for corporate use
Video Conferencing
Connect with meeting participants remotely over video
Audio/Video Recording
Record audio and/or video
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Video Management
Store and manage online video content
Video Support
Supports various video file formats
Assessment Management
Creation, administration, and evaluation of assessments or tests
Course Authoring
Developing custom training courses for educating employees or for teachers to create courses for their students
Course Publishing
Publish finished eLearning course in a compatible eLearning format (e.g., SCORM, xAPI).
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Customizable Reports
Alter the layout and content of reports
Mobile Access
Access software remotely via mobile devices
Video Streaming
Allows users to view videos without downloading media files
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
SCORM Compliance
Adherence to the standards outlined in the SCORM (Sharable Content Object Reference Model) framework
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Data Import/Export
Import and export data to and from software applications
Surveys & Feedback
Gauge satisfaction and receive information for improvement and success
VR/AR Compatibility
Virtual or augmented reality engagement
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
User Management
Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
Gamification
Games or game-like elements to track progress and reward accomplishments
Progress Reports
Document and report the progress of ongoing projects
Learning Management
Organize and track educational activities
Customizable Questions
Tailored or customizable questions for more targeted and relevant data collection
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Compliance Management
Track and manage adherence to policies for any service, product, process, or supplier
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Activity Tracking
Track and document all activities across devices, networks, and other systems
Certification & Licensing
Enables management and tracking the certification/licensing requirements of learners, employees, or stakeholders
Real-Time Data
Receive data and information in real time
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Storyboarding
Dictate the order and pace of an eLearning course, including the logic for how different learners progress
Single Sign On
Allow users to access multiple services after entering their login credentials once
Progress Tracking
Reporting on how each user, task or process has advanced since its initiation
Tests/Assessments
Create tools to measure student retention of learning material and lessons
Customizable Branding
Add customized logos and colors to align with company branding
API
Application programming interface that allows for integration with other systems/databases
Training Management
Track employee/learner's progression through training programs
Media Import
Import various types of media (e.g., images, presentations, videos, music, etc.) to be used in eLearning courses
Quizzes
Brief assessments used to measure knowledge and skills
Instructor-Led Courses
Multimedia Support
Supports various file formats
Commenting/Notes
Leave comments and notes on documents for others to view
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
PowerPoint Conversion
