[
Master-O Reviews
](https://www.g2.com/products/master-o/reviews)

[
Master-O Reviews
](https://www.g2.com/products/master-o/reviews)

# Master-O Features

##### ## Competition (6)

Competition Templates

Offers templates or examples of commonly used competition structures.

Custom Competitions

Allows administrator to create custom competitions based on KPIs specific to the team to which the competition is assigned.

Team Competitions

Set up competitions between groups of employees as opposed to competitions between individuals.

Simultaneous Competitions

Able to have multiple leaderboards and metrics running simultaneously for different groups of users.

Competition Adjustments

Easily modify leaderboards and goal metrics to support adjustments on how to motivate users.

Awards and Incentives

Provides sales teams with a list of rewards they can choose from based on high performance

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##### ## Employee Features (3)

User Profiles

Provides each employee with a user profile for personal statistics and progress.

Notifications

Alerts employees with competition-related news such as launches, leaderboard updates, reports, etc.

Mobile

Mobile app or mobile optimized website allows participants to easily view scores on the go.

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##### ## Integrations (3)

CRM Integration

Integration with CRM software to access necessary metrics for the competition.

Social Collaboration Integration

Integration with social collaboration tools to allow employees to communicate about the competition and earn recognition.

TV Streaming

Streams leaderboards and other competition-related news on company's TV.

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##### ## Platform (8)

Reporting

Displays standard reports at the end of each competition showing overall employee performance.

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Enterprise Scalability

Provides features to allow scaling for large organizations.

Data Import & Export Tools

Ability to input, modify and extract data from the application in bulk through a structured file.

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

File support

Supports various file types including video

Mobile support

Allows users to access training content from mobile devices

Integration

Integrates with sales software such as sales performance management

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##### ## Content Management (7)

Content Import

Ability to import sales and marketing collateral built outside of the solution

Content Creation

Provides capabilities for building unique sales and marketing content within the product.

Templates

Provides pre-built templates for fast and simple content creation.

Advanced Search

Able to easily search, locate, and retrieve relevant content.

Content Library

Centralized repository to store content and assets

Email Management

Manage, store and organize emails within the system or via third-party apps

Customizable Templates

Pre-designed layouts that can be customized to match preferences and requirements

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##### ## Analytics (5)

Reporting

Provides real-time reporting and analytics that track metrics and engagement data on sales enablement content, resources, activities, learning, etc.l

Alerts

Sends a notification when a prospect engages or interacts with content.

Account-Based Engagement

Tracks the level of engagement for a specific account based on the presented content.

Content Utilization

Tracks how frequently a particular piece of content is being used and monitors its effectiveness.

Prioritization

Arrange tasks based on the level of priority or urgency

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##### ## Basics (2)

Performance

Is consistently available (uptime) and allows users to complete tasks reliably.

Mobility

Is accessible from a mobile device and by users on the go.

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##### ## Content (3)

Content Library

Provides users with a pre-built educational library of useable content

Customizability

Allows administrators to accommodate their unique processes. Includes ability to create custom educational content.

Content Creation

Contains tools that allow users to create original content directly within the application

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##### ## Performance (4)

Monitoring

Provides tools to track and measure application performance

Reporting

Provides analytics that reveal important business metrics and progress.

Interoperability

Integrates with LMS as needed to enhance corporate training and education.

Real-Time Reporting

Active reporting of data and metrics

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##### ## Training & eLearning (25)

Assessments and Practice

Provides quizzes, testing, and software simulations to reinforce and measure effectiveness of materials.

Content Delivery and Tracking

Includes self-led, instructor-led, web-based collaboration, and tracking of completion for compliance.

Content Creation

Creates training materials for instructor- and self-led courses.

Manager Portals

Allows managers to see progress of team members.

Content Storage and Management

Provides functionality to store, organize, and search all training content.

Content Libraries

Provides pre-created content (Courseware) on standard topics that can be used as part of a curriculum.

Skills Assessment

Observe employees over a period of time to gain an understanding of their abilities to perform certain tasks

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

Skills Tracking

Track employee skills, competencies, training & qualifications

Progress Tracking

Reporting on how each user, task or process has advanced since its initiation

Interactive Content

Allow the audience to interact or engage with the content

Rewards Management

Strategize and implement rewards for returning customers, employees and other members

Assessment Management

Creation, administration, and evaluation of assessments or tests

Assignment Management

Assign issues and tasks based on availability or required skills

Registration Management

Oversee and coordinate the registration of attendees, visitors, customers, events, activities, etc.

User Management

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Video Management

Store and manage online video content

Learning Management

Organize and track educational activities

Training Management

Track employee/learner's progression through training programs

Communication Management

Manage and track all internal and external communication conducted via calls, email, text, or chat

Self Service Portal

Online portal through which end users can access the system, manage tasks, or obtain information

Content Creation

Creates training materials for instructor- and self-led courses.

Content Libraries

Provides pre-created content (Courseware) on standard topics that can be used as part of a curriculum.

Interactive Content

Allow the audience to interact or engage with the content

Question Library

Pre-written repository of questions that can be reused within a course or for assessment or interviews

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##### ## Course Authoring (5)

Course Builder

Allows users to create sales training courses

Questions

Provides a range of premade question types for sales training courses

Instructor-Led Training

Enables for design of classes that are led by an instructor.

Customized Learning Paths

Allows managers to create custom learning paths based on role, or experience

Video simulations

Provides video coaching features with object handling scenarios

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##### ## Course Management (5)

Gamification

Motivates users by tracking points, achievements, and badges.

Assessments

Enables the design and administration of tests and quizzes.

Certifications

Provides custom certifications to distribute after course completion.

Manager Portals

Allows managers to see progress of trainees

Feedback

Provides features for coworkers and managers to provide feedback on sales training lessons

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##### ## Onboarding (3)

Documentation

Manages files and documents required to onboard new employees.

Coaching

Assign coaches to new employees based on role and experience.

Programs

Define various types of onboarding programs that can be customized by role or team.

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##### ## Generative AI (1)

AI Text-to-Speech

Simulates human-like speech from text inputs.

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##### ## Agentic AI - Course Authoring (10)

Adaptive Learning

Improves performance based on feedback and experience

Natural Language Interaction

Engages in human-like conversation for task delegation

Assignment Management

Assign issues and tasks based on availability or required skills

Asynchronous Learning

Supports flexible learning at different times (i.e., learners can access course materials at their own pace)

Synchronous Learning

Real-time, interactive learning experiences where participants engage in learning activities simultaneously

Self-paced Learning

Identifying your own learning needs, setting goals, finding the necessary resources, and evaluating your own knowledge

Interactive Learning

Students are encouraged to interact with technology-enabled study materials during the course of learning

Blended Learning

Supports learning paths that combine in-person classes with online/virtual courses

Role-Based Permissions

Set & manage permission levels based on user roles and restrict access to only authorized individuals

Multi-Language

Manage and support multiple languages

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##### ## Agentic AI - Sales Gamification (1)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

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##### ## Agentic AI - Sales Enablement (3)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Natural Language Interaction

Engages in human-like conversation for task delegation

Proactive Assistance

Anticipates needs and offers suggestions without prompting

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##### ## Learning Management - Sales Enablement (3)

Sales Training

Provides interactive learning to improve skill gaps through role-playing, practicing pitches, scenario-based simulations, etc.

Sales Coaching

Offers real-time feedback and actionable insights from structured, customized sales coaching assessments and templates.

Sales Onboarding

Provides personalized, interactive training to onboard new hires successfully while monitoring their progress and readiness.

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##### ## Revenue Enablement - Sales Enablement (4)

Cross-Functional Alignment

Provides the tools and resources for alignment of all revenue-generating teams to engage customers in a consistent and personalized way

AI and Automation

Uses AI for predictive insights, recommendations for content, or automating workflows for onboarding and learning assignments

End-to-End Customer Journey Insights

Delivers a holistic view of interaction data and behavioral patterns across the entire customer journey to improve the buying experience and drive revenue growth

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

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##### ## Additional Functionality (148)

Chat/Messaging

Communicate using direct chat or messages within the system

Prospecting Tools

Tools designed to streamline the process of lead generation and management for sales teams

Content Delivery

Distributing content through various platforms or channels

Personalization

Adjust communications based on previous interactions or personal preferences

Reporting/Analytics

View and track pertinent metrics to find patterns and gain insights from data

Task Management

Create, manage and track all task activities and progression

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Activity Tracking

Track and document all activities across devices, networks, and other systems

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

API

Application programming interface that allows for integration with other systems/databases

CRM

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Audio/Video Recording

Record audio and/or video

Collaboration Tools

Provides a channel for team members to share media files, communicate, and work together

Appointment Scheduling

Schedule appointments via a calendar

Real-Time Notifications

Notifications that are delivered to users as soon as an event occurs

Contact Database

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

For Sales Teams/Organizations

Caters to sales teams

Lead Management

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Scheduling

Plan availability and assign specific time slots for tasks and resources

Reporting & Statistics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Email Tracking

Track delivered, received, and opened emails

User Management

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Interaction Tracking

Track interaction history by documenting conversations for contacts

Workflow Management

Create, design and manage workflows for repetitive tasks

Calendar Management

Track and manage schedules and meetings via an integrated calendar

Lead Capture

Automatically identify and save contact information of potential customers

Call Recording

Record the audio of phone conversations for quality assurance purposes

Template Management

Create, save, and re-purpose templates for emails, forms, etc.

Customizable Branding

Add customized logos and colors to align with company branding

Social Media Integration

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Content Management

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Performance Management

Organize and manage the accomplishments and development of employees or performance of applications or systems

Lead Nurturing

Engage with a lead throughout the sales process by actively providing information

Document Management

Store, manage, and track all electronic documents in a centralized location

Sales Trend Analysis

Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.

Meeting Management

Manage the process of planning and scheduling meetings, including agenda creation

Lead Qualification

Score a lead on their quality or likelihood to buy based on certain behaviors

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Video Support

Supports various video file formats

Microsoft Outlook Integration

Audio File Management

Supports audio files

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

Contact Management

Manage, organize, and store contact information

Goal Management

Allows employees to set and manage work or career related goals

Sales Planning

Define sales targets and create strategies to meet goals or marketing results

Mobile Access

Access software remotely via mobile devices

CRM Integration

Integration with third-party CRM systems

Pipeline Management

Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.

Conversation Intelligence

Recording, transcription, and analysis of sales calls for the purpose of training and generating insights

Access Controls/Permissions

Define levels of authorization for access to specific files or systems

Gamification

Games or game-like elements to track progress and reward accomplishments

Lead Scoring

Score a lead based on quality or likelihood to buy/convert based on predetermined criteria

Opportunity Management

Track all opportunities for potential sales and convert them into recurring revenue

Microlearning

Distribute training content in bite-size pieces that can be consumed in short periods of time

Content Sharing

Digitally share pre-made materials and self-created content with others

Real-Time Data

Receive data and information in real time

Workflow Automation

Streamlining repetitive tasks and activities through automated and predefined workflows

Customizable Branding

Add customized logos and colors to align with company branding

Bite-Sized Learning

Learning content offered in small, focused chunks covering a single skill or topic.

Offline Access

Ability of websites, web applications, or mobile applications to function without an active internet connection

Self-Enrollment

Learning Paths/Tracks

Designing course materials to be completed in a sequential order for personalized learning purposes

Quizzes

Brief assessments used to measure knowledge and skills

SCORM Compliance

Adherence to the standards outlined in the SCORM (Sharable Content Object Reference Model) framework

Blended Learning

Supports learning paths that combine in-person classes with online/virtual courses

Mobile Access

Access software remotely via mobile devices

Asynchronous Learning

Supports flexible learning at different times (i.e., learners can access course materials at their own pace)

Data Import/Export

Import and export data to and from software applications

Gamification

Games or game-like elements to track progress and reward accomplishments

Reporting & Statistics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Certificates

Create and distribute custom certificates for achievements or assessments.

Single Sign On

Allow users to access multiple services after entering their login credentials once

Multi-Language

Manage and support multiple languages

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

API

Application programming interface that allows for integration with other systems/databases

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

Reminders

Timed notification for any upcoming task, deadline, appointment, or activity

Customizable Templates

Pre-designed layouts that can be customized to match preferences and requirements

Real-Time Analytics

Analyze and gain insights into data in real-time

Synchronous Learning

Real-time, interactive learning experiences where participants engage in learning activities simultaneously

Spaced Repetition

Lessons and new learning are reviewed at increasing intervals to increase knowledge retention.

Collaboration Tools

Provides a channel for team members to share media files, communicate, and work together

Peer Learning

Students can learn from one another through creation and sharing of their own learning content such as flashcards.

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Adaptive Learning

Customizable Reports

Alter the layout and content of reports

Surveys & Feedback

Gauge satisfaction and receive information for improvement and success

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Leaderboards

Boards that use custom metrics to show how leading performers compare to other individuals/teams

Course Authoring

Developing custom training courses for educating employees or for teachers to create courses for their students

Training Companies

Software designed for companies who offer training programs to clients

Progress Reports

Document and report the progress of ongoing projects

Academic/Education

Software specialized for schools (K-12 & Post-Secondary)

Employee Training

Certification & Licensing

Enables management and tracking the certification/licensing requirements of learners, employees, or stakeholders

Virtual Classroom

Classes/sessions accessible via web browser of built-in video conferencing

Corporate/Business

Software specialized for corporate use

Video Conferencing

Connect with meeting participants remotely over video

Audio/Video Recording

Record audio and/or video

Collaboration Tools

Provides a channel for team members to share media files, communicate, and work together

Video Management

Store and manage online video content

Video Support

Supports various video file formats

Assessment Management

Creation, administration, and evaluation of assessments or tests

Course Authoring

Developing custom training courses for educating employees or for teachers to create courses for their students

Course Publishing

Publish finished eLearning course in a compatible eLearning format (e.g., SCORM, xAPI).

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Customizable Reports

Alter the layout and content of reports

Mobile Access

Access software remotely via mobile devices

Video Streaming

Allows users to view videos without downloading media files

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

SCORM Compliance

Adherence to the standards outlined in the SCORM (Sharable Content Object Reference Model) framework

Access Controls/Permissions

Define levels of authorization for access to specific files or systems

Data Import/Export

Import and export data to and from software applications

Surveys & Feedback

Gauge satisfaction and receive information for improvement and success

VR/AR Compatibility

Virtual or augmented reality engagement

Customizable Templates

Pre-designed layouts that can be customized to match preferences and requirements

Drag & Drop

Assemble applications and processes by dragging over and arranging pre-built components

User Management

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Template Management

Create, save, and re-purpose templates for emails, forms, etc.

Gamification

Games or game-like elements to track progress and reward accomplishments

Progress Reports

Document and report the progress of ongoing projects

Learning Management

Organize and track educational activities

Customizable Questions

Tailored or customizable questions for more targeted and relevant data collection

Content Management

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Compliance Management

Track and manage adherence to policies for any service, product, process, or supplier

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

Activity Tracking

Track and document all activities across devices, networks, and other systems

Certification & Licensing

Enables management and tracking the certification/licensing requirements of learners, employees, or stakeholders

Real-Time Data

Receive data and information in real time

Reporting & Statistics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Storyboarding

Dictate the order and pace of an eLearning course, including the logic for how different learners progress

Single Sign On

Allow users to access multiple services after entering their login credentials once

Progress Tracking

Reporting on how each user, task or process has advanced since its initiation

Tests/Assessments

Create tools to measure student retention of learning material and lessons

Customizable Branding

Add customized logos and colors to align with company branding

API

Application programming interface that allows for integration with other systems/databases

Training Management

Track employee/learner's progression through training programs

Media Import

Import various types of media (e.g., images, presentations, videos, music, etc.) to be used in eLearning courses

Quizzes

Brief assessments used to measure knowledge and skills

Instructor-Led Courses

Multimedia Support

Supports various file formats

Commenting/Notes

Leave comments and notes on documents for others to view

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

PowerPoint Conversion

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##### Categories on G2

[Sales Enablement](https://www.g2.com/categories/sales-enablement)[Sales Training and Onboarding](https://www.g2.com/categories/sales-training-and-onboarding)[Course Authoring](https://www.g2.com/categories/course-authoring)

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