Listrak Reviews & Product Details

I think that the platform as a whole has many upsides. To start, there are many convenient tools for the end user such as a solid email building foundation, artwork options, contact list segmentation, different "Master Lists" for unique targets, etc. Review collected by and hosted on G2.com.

If I had to list items I dislike about Listrak, it would entail the inability to copy & carry over built emails from one Master list to another, the need for split Master Lists to be incorporated via Conductor, which separates certain lists from other analytics groups, the inability of the platform to convert currencies from other countries into USD, & some other minor nitpicks. Review collected by and hosted on G2.com.

Listrak's support is unmatched! Their friendly, expert team helps us accomplish exactly what we want. I appreciate how they share insight as well as instruction. And there are so many possibilities when it comes to automation, segmentation, personalization, and split testing. Other platforms make you jump through hoops, requiring integrations or special setup. With Listrak you can have a seamless, sophisticated email campaign in one place. Review collected by and hosted on G2.com.

Portions of the platform are not intuitive and can be tricky to navigate. That said, there is always a tutorial or a team member to point in the right direction (or even help with setup), so it's never an issue for me or my team. Review collected by and hosted on G2.com.

The Listrak services teams are top-notch. Whether it is our bi-monthly calls with our success manager or integrating a new feature, the personnel are responsive, knowledgeable and what makes the platform a step above others. Review collected by and hosted on G2.com.

The dashboards and navigation are a little less intuitive than other ESP's I've used. All the same information is there, you might have to just dig a bit more to filter or refine the information you are looking for. Review collected by and hosted on G2.com.

I've worked with a few of their competitors over the years and I can honestly say Listrak is the most user friendly. I was able to pass off my email building duties to a coworker with no experience in Listrak with minimal training while I was on a leave of absence. Review collected by and hosted on G2.com.

My only complaint would be that I don't have the capabilities to build sections out in my emails that would be for only desktops, or only for mobile messaging. Other than that, I am very happy with all of the tools and the structure that is currently available. Review collected by and hosted on G2.com.

We currently use email, sms, and Listrak's GXP solution to grow our business. We have series of broadcasts sends, automated campaigns, triggers, behavioral banners and more. SMS is our fastest growing channel at the moment and continues to grow WoW and MoM as we build out automation and segmentation for this channel. My favorite part about Listrak is that they regularly meet with our team and consult and provide expertise to ensure we are meeting and achieving our business goals. Review collected by and hosted on G2.com.

Our listrak instance has a lot of data so sometimes it can take a while to compile. Investing in additional capacity to speed up processing would be helpful. Review collected by and hosted on G2.com.

In addition to excellent account management, the Listrak team offers so many great services and ideas to help grow your business. We are in the early stages of the SMS program and we're already seeing great results. Review collected by and hosted on G2.com.

Navigating the Listrak portal can be overwhelming at times but the more time I spend in it, the better it gets. The help section and support team can usually help quickly when there is a question. Review collected by and hosted on G2.com.

Listrak's platform is incredibly intuitive and allows the user to tweak messages to properly suit campaign objectives. I like the ability mix and match email and SMS campaigns in our flows to constantly be a top-of-mind brand for our consumers in our industry. Listrak is always receptive to our feedback and we have weekly calls to improve on our outreach to our audience. Review collected by and hosted on G2.com.

Sometimes we encounter issues with the platform or would like some things to be changed. But that is where I think the relationship with Listrak's team far outweighs any of the cons because they are very receptive and cognizant of our feedback. Review collected by and hosted on G2.com.

Listrak always delivers emails to inboxes. Over the multiple years we've been a client there have been ZERO concerns with deliverability. That is such a core and necessary requirement for an ESP.

Their recent addition of SMS has opened up a whole new marketing aspect for our store. We've loved managing both email and SMS in one platform. Review collected by and hosted on G2.com.

Listrak's admin area can be a bit confusing and challenging to navigate. It has improved over the years and they continue to make tweaks. Once you learn it of course these issues are no big deal. Though occasionally I have to really search for a report or area that I don't often use. Review collected by and hosted on G2.com.

Coming from a past in Client success/management, I understand what I expect in an AM, but Sima Ganaba is the golden child for best-in-class account management.

Not only does Listrak aim to resolve business challenges, update processes, support automation and make suggestions on how best to implement new strategies across email, sms and recommendations, but they support us within our CRM efforts, monthly reporting and strategies to inform business decisions.

I can't speak highly enough about Sima regarding her efforts. Not only is she working with us from across the world (we are AU based - never has she let timezones impact her ability to get back to us promptly), she is never shy to admit when she needs to rally troops internally to understand the problem and implement a solution. Her communication is top tier, and her ability to follow up, action requests, and outstanding items is incredible and makes my day-to-day considerably easier. Review collected by and hosted on G2.com.

We've had some ongoing issues when it comes to data feeds, and the way our business / Listrak calculate specific fields. We understand where the limitations lie on our side, and where Listrak could improve but we are always being considered within the product roadmap, on any improvements that would directly impact our ability to do things better.

It's wonderful the depth of automation available within Conversations, but these would be hard to get a handle on if being managed internally. Additionally, I would love better A/B testing capability when it comes to content in emails (send a whole email to A or B, without needing to allocate this within an audience, and run multiple tests at a time. Review collected by and hosted on G2.com.

I love that we have a dedicated Account Manager who supports our account. She's a rockstar who pushes through our requests and tracks any support tickets or tickets placed with GXP. In addition, GXP makes automated campaigns easy to implement and maintain. Listrak Support is also quick to get back to me when I need help with anything. Review collected by and hosted on G2.com.

I don't like that the platform isn't built well for self-service. With other platforms, like Hubspot, I could set up automated campaigns in seconds, but in Listrak, I need the Account Manager or support to help me get them set up. It's also much easier/faster to set up integrations in other platforms but in Listrak, it has taken over 6 months to get two data fields into the system. There are also funky things in the platform like Conversations vs. Journey Builder - Journey Builder looks like it would be easier to use than Conversations but I keep hearing that we shouldn't move over to it yet. My question is why is it live in the system if employees don't want to use it yet? I also think the navigation of the platform is confusing - there are way too many options and pages could easily be consolidated. It's also strange that we can't build a custom dashboard to view reports - I get my reports weekly from our Account Manager and it's in a giant spreadsheet with a ton of tabs. It's helpful data but I'd like to view the reports/graphs that are important to me at any time - not once a week when it's emailed to me. When it comes to the lists, it bothers me that the data on lists are separate and it takes extra steps to get it all in sync. If I collect a customer's first name or their pet's names for example, I want that information tied to their email address available on all lists. If I want to send a dedicated email to a subset of customers pulled from a different source, instead of creating a list for those contacts, it's easier to create a new profile field to track them, which is strange and it's why we have a bunch of old profile fields that need to be cleaned up. Review collected by and hosted on G2.com.