Listrak Reviews & Product Details

Listrak has everything we need in one place. It helps us with customer acquisition, reaching our engaged customers, coupon code integration, the list goes on. I use it all the time for newsletters, marketing new products, cart abandonment, product page, etc. Our Listrak representative also helps us with anything we need, and makes everything easy to understand and implement. Review collected by and hosted on G2.com.

From time to time I will experience an occasional bug while creating an email in the email editor. Some things in the interface are weird. Review collected by and hosted on G2.com.

The attention to data quality and the ability to clearly communicate needs to our IT department. Review collected by and hosted on G2.com.

The reporting tools are not entirely intuitive to me. Also at launch we do not have visibility to acquisition performance. Waiting on dashboard build out. Review collected by and hosted on G2.com.

Quick and timely support & ability to use composer and create emails quickly. Review collected by and hosted on G2.com.

Could use more functionality in composer. Filters could be more intuitive when layered (GUI) as well as conversations, but this might be the case with journeys. Review collected by and hosted on G2.com.

Enterprise level ESP. All the bells and whistles you'd expect Review collected by and hosted on G2.com.

Missing some nice-to-haves that other big players offer Review collected by and hosted on G2.com.

I love the dedicated help and support of our account managers and the platform is easy to navigate. Review collected by and hosted on G2.com.

I wish the reporting and analytics were a little more cohesive between both emails and sms programs. Review collected by and hosted on G2.com.

Listrak has many great features such as:

• being able to set up very targeted delivery through profiles and audiences

• setting up automated workflows in which emails are triggered to deploy when a client's customer performs a specified actions, such as browsing a page or adding an item to their cart,

• Platform that offers easy way to set up and design Email blasts.

However, I think the best part about Listrak is its robust reporting that can be checked through dashboards and various exported reports. Not to mention the absolutely thorough attentive support Listrak provides every month.

Listrak works for all different type of businesses such as a client that would use emails frequently to the client that would only want to send a few emails a month and is very easy to use.

It was very easy to implement Listrak into the other marketing tactics. They provide quite a few training tools as well as offer on call support.

Finally they worked well with IT in getting it set up in a timely fashion

We would strongly recommend Listrak to any company in need of an email marketing platform. Review collected by and hosted on G2.com.

We have had several service providers in the past that were not supportive. However, after bringing this to the attention of Listrak they quickly changed our point of support to an individual that is very thorough, helpful and wants companies to grow and be successful by using the Listrak product. Review collected by and hosted on G2.com.

I have personally never worked on an ESP, or general marketing platform, that had better customer service or technical support. Their help chat module within the platform has been an easy go-to feature to use whenever I am pulling reports, scheduling emails, or building an automated campaign and I have a question or an issue that needs a quick solution. Every technical ticket that my team has submitted through our account manager has been addressed with a fully competent and prepared team who understands the issue and are looking to find the best solution. No platform or tool is perfect, and there are inevitable road-blocks that arise when working on new campaigns or looking to improve and optimize engagement. What sets Listrak apart for me is the accessibility to their team, whether it's solution experts or the very people working on the backend, optimizing their platform. My team is currently in the midst of a website re-platforming, and a huge integration like that is very daunting both on our end, and with all of the vendors we are partnered with; Listrak has by far been very prepared and ready to uphold their end of the integration, which is a huge weight off of my shoulders so far. Review collected by and hosted on G2.com.

I think there are a few tools across the platform, such as: reporting, contact profiles, a fully integrated analytics dashboard for email, sms and automated campaigns, and the cross channel journey tools that can be more sophisticated or accessible. I struggle with the Lists feature in the platform when trying to pull reporting across the entire platform and all my contacts. Unfortunately, their reporting and data is very centered and enclosed within singular "Lists". I understand to a certain extent why this is built this way, but it would be nice to be able to have separate lists as well as the option for combined reporting for an easy and full view of complete platform performance. Also, having been on the platform for almost three years now, I still have trouble with navigation, some things are not always where'd you expect to find them, and navigating isn't always the most intuitive. I think there is always room for more advanced optimization of Listrak's features and solutions, but everything that would be expected from a good marketing ESP is available and ready-to-use. Ultimately there is always an entire support team ready to help you accomplish whatever your goal is. Review collected by and hosted on G2.com.

Use of multiple lists, backend solutions for creating custom events and fields. Versatility is a must for us with having both a DTC and B2B company! Review collected by and hosted on G2.com.

I think Listrak can be a little slower to adopt new technologies / user experience on web isn't the best. Review collected by and hosted on G2.com.

As an email marketing manager, I love how easy it is to build emails in composer and also look at main KPIs in the message history/performance summary with ease. I also really love how we have an account manager who helps identify areas of opportunity for the program. Meg Kunkle has gone above and beyond to help our program reach greater heights. She's hardworking, empathetic, passionate and funny! She's one of the best account managers I've ever had the pleasure of working with.As someone who works as an email marketing manager, I find it really convenient to use Composer to create emails, and then review the main KPIs in the message history / performance summary. Additionally, having an account manager who can help identify opportunities for program improvement has been incredibly helpful. Specifically, Meg Kunkle has gone above and beyond to help our program achieve greater success. She is a hardworking, empathetic, passionate, and funny individual. In fact, I would say that she is one of the best account managers I have ever worked with. Review collected by and hosted on G2.com.

I don't like how I can't have two tabs open at the same time to easily reference things. I would like to work quicker in the platform as I manage email campaigns for US and CA but that option is not available right now. Review collected by and hosted on G2.com.

I like that we have a dedicated account manager. We meet with her as often as we like (we chose 1x per month) and she has been a great resource for us. I also like the chat feature for the support team. Review collected by and hosted on G2.com.

Listrak is a bit difficult to understand. The help articles aren't always the easiest. There is a knowledge barrier between what Listrak could be doing for our business and the work required on our end to accomplish it. Review collected by and hosted on G2.com.