--- title: Julius Reviews meta\_title: 'Julius Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 96 reviews by the users' company size, role or industry to find out how Julius works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 96 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Julius Reviews & Product Details Julius is an influencer-marketing platform offering scalable full-funnel solutions driven by data. Its proprietary technology serves enterprise clients’ unique needs in identifying, activating and accurately measuring and gaining the best value on their campaigns. The company has attracted global clients including Allergan, NARS, Mediacom, and Club Med. With a footprint in influencer marketing dating back to 2012, Julius was formalized in 2017 by Jared Augustine, Tiki Barber and Marc Gerson. Julius acquired HYPR in 2020, and collectively the company possesses the most influencer marketing expertise and data analytics in the market. Julius was named on the Inc. 5000 list of fastest-growing private companies in 2021. Headquartered in New York City, Julius has additional offices in San Francisco, London and Krakow. * * * Seller [Julius Works](https://www.g2.com/sellers/julius-works) Discussions [Julius Community](https://www.g2.com/products/julius-works-julius/discuss) Languages Supported English Solution Type Best-of-Breed Overview by Alyssa Militano Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 16 months [ View More Pricing Information ](https://www.g2.com/products/julius-works-julius/pricing) ## Top-Rated Alternatives [ ![CreatorIQ](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CreatorIQ") CreatorIQ 4.6/5(581) ](https://www.g2.com/products/creatoriq/reviews) [ ![GRIN](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "GRIN") GRIN 4.5/5(483) ](https://www.g2.com/products/grin/reviews) [ ![Upfluence](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Upfluence") Upfluence 4.6/5(140) ](https://www.g2.com/products/upfluence/reviews) [ View All Alternatives ](https://www.g2.com/products/julius-works-julius/competitors/alternatives) ## User Insights Average based on 96 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Consumer Electronics](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Electronics") AC Verified User in Consumer Electronics Small-Business (50 or fewer emp.) 8/13/2020 "Best Influencer Platform" 5/5 What do you like best about Julius? I love the search tool and lists option. I can easily categorize influencers by lists before adding them to campaigns. Review collected by and hosted on G2.com. What do you dislike about Julius? Occasionally there are influencers who are not on the platform. But I will say our rep is super easy to work with and always adds them if they meet the qualifications. So not a big deal at all. Review collected by and hosted on G2.com. What problems is Julius solving and how is that benefiting you? Our influencer research process and the outreach is much more streamlined. I've saved a lot of time than I typically would have if I had not used Hypr. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 8/18/2020 "Account Manager" 3.5/5 What do you like best about Julius? influencer data and specific age group demos Review collected by and hosted on G2.com. What do you dislike about Julius? need to be able to sort by country (USA) only for North America campaigns Review collected by and hosted on G2.com. What problems is Julius solving and how is that benefiting you? some well known artists are not in the system - more targeted for influencers and less so entertainers Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 8/16/2020 "Scores high for volume of influencers and content discovery" 4/5 What do you like best about Julius? HYPR's volume is a big advantage for us, especially when searching for niche influencers. Review collected by and hosted on G2.com. What do you dislike about Julius? Data-handling is not as flexible as other platforms, but the user experience continues to improve. Review collected by and hosted on G2.com. Recommendations to others considering Julius: Explore broader search functions outside of keywords/handles Review collected by and hosted on G2.com. What problems is Julius solving and how is that benefiting you? We use HYPR to vet clients' existing influencer partners, identify overlapping audiences and missed opportunities. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Rafi M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rafi M.") RM Rafi M. CEO Internet Small-Business (50 or fewer emp.) 10/28/2019 "Use of HyPR system in a direct response advertising agency" 5/5 What do you like best about Julius? The analysis we do is very useful for targeting in digital campaigns. We also use it to advice our customers when they need to choose influencers for their new products. Review collected by and hosted on G2.com. What do you dislike about Julius? The cost is recurring, so it is relevant only if you keep on using influencers, and not for a one-time thing... Review collected by and hosted on G2.com. Recommendations to others considering Julius: Before choosing a solution, I asked the team to conduct a comprehensive review, and their answer was HyPR. It's very easy to use and provides everything we need. Review collected by and hosted on G2.com. What problems is Julius solving and how is that benefiting you? When building a new offer, choosing the right influencer prevents huge mistakes. For the digital campaigns, we are able to scale very efficiently which creates an edge. Review collected by and hosted on G2.com. Show More 11/14/2019 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Public Relations and Communications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Public Relations and Communications") UP Verified User in Public Relations and Communications Mid-Market (51-1000 emp.) 8/13/2020 "HYPR is a phenomenal tool to help brand's measure influencer marketing" 4/5 What do you like best about Julius? Allowing us to add more rigor and analytics to our influencer selection process Review collected by and hosted on G2.com. What do you dislike about Julius? Not every brand or influencer is currently in their database Review collected by and hosted on G2.com. What problems is Julius solving and how is that benefiting you? Understanding engagement rate and brand health of certain influencers and brands to determine if they are the right partners for our brand Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Matt A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matt A.") MA Matt A. Board of Directors- Chairman Public Safety Committee Public Relations and Communications Small-Business (50 or fewer emp.) 10/24/2019 "An Essential Digital Tool for Any Targeted Influencer Campaign" 5/5 What do you like best about Julius? The ability to search via demographic data creates a unique tool used to visually aggregate one’s following, define a message, and implement a strategy. HYPR influencer profiles provide guidance in both micro-targeting and engaging with an organization. For me, utilizing HYPR ensures a client’s message is being heard by the target audience and decision makers who can affect change and impact an issue. Review collected by and hosted on G2.com. What do you dislike about Julius? There is nothing to dislike with HYPR and our use case. Review collected by and hosted on G2.com. Recommendations to others considering Julius: When considering HYPR over other solutions consider the robustness of the database and the customer service. I believe that no one out there has as many accessible profiles nor the attention to detail or customer service responsiveness as HYPR. Review collected by and hosted on G2.com. What problems is Julius solving and how is that benefiting you? I can leverage data and analytics to identify, qualify, and engage influencers to help generate results for my social outreach campaigns. The ability to get detailed analytics on gender, race, household income etc is a primo benefit as well as the ability to search and cull influencers by location and keyword/area of interest. HYPR reports and platform help clients' boost their message, gain visibility, and represent them through a trusted, authentic source. Such a powerful solution! Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![paige c.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "paige c.") PC paige c. Especialista en ventas y marketing Mid-Market (51-1000 emp.) 11/27/2019 "Perfect tool for searches and displays of influencers." 4.5/5 What do you like best about Julius? The inventories studied on influencers help me negotiate packages of influencers to my users. The preferred points according to the users is the documentation on the followers of influencers, such as their initial marks and purposes. Julius apt schemes also perform amazing demonstrations. Review collected by and hosted on G2.com. What do you dislike about Julius? I have really little luck looking for influential members through the Julius chat site. Normally, I have to make my own inquiry to find excellent contact for these subjects. Review collected by and hosted on G2.com. Recommendations to others considering Julius: Perfect for any influencer company or someone who wants to develop an influencer unit internally. Review collected by and hosted on G2.com. What problems is Julius solving and how is that benefiting you? The magnitude of the information that Julius generates about the influencers helps my users to be totally sure and confident of who they choose to lead their company. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite SS Sarah S. Sales Executive Mid-Market (51-1000 emp.) 10/24/2019 "Comprehensive platform with fantastic customer service" 5/5 What do you like best about Julius? HYPR has the most comprehensive features and is extremely easy to use. Onboarding is a breeze and I am getting tons of value. It's enabled me to get insights that were previously unobtainable and I am making a great impression on my management by enhancing our decision making processes. Review collected by and hosted on G2.com. What do you dislike about Julius? I wish they had an influencer outreach tool but I heard that it is in the pipeline...bring it to production soon!! Review collected by and hosted on G2.com. What problems is Julius solving and how is that benefiting you? I have been able to discover influencers easily and run impactful and smooth campaigns easily. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic KC Kevin C. Data Scientist Mid-Market (51-1000 emp.) 8/5/2019 "HYPR - An amazing influencer profiling platform" 4.5/5 What do you like best about Julius? The best part about HYPR is the thoughfulness of the design. Both in terms of the functionality of the tool, and the forward thinking way which they gather data Also the customer service aspect of HYPR is amazing. Review collected by and hosted on G2.com. What do you dislike about Julius? For more narrowly focused searches, the ability to drill down into topics can be not very specific. But this is almost certainly a function of a lack of data, rather than an issue in the platform. Review collected by and hosted on G2.com. Recommendations to others considering Julius: The user experience and unparalleled focus on clients and getting you what you need makes this an incredible tool. Review collected by and hosted on G2.com. What problems is Julius solving and how is that benefiting you? We use HYPR to profile microinfluencers, and to assist us in network analysis by curating initial lists of influencers Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Krystal H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Krystal H.") KH Krystal H. Enterprise Account Executive Information Technology and Services Mid-Market (51-1000 emp.) 10/24/2019 "Phenomenal experience! Changed my outlook on influencer marketing " 5/5 What do you like best about Julius? Hypr gives me access to information and insights that I wasn't even aware existed! With its creative development and ease of use, I am understanding the influencer community so much better. Review collected by and hosted on G2.com. What do you dislike about Julius? Can't think of any. Although some features I would like to be more catered towards my particular needs - and the team works closely with me to make it happen... NOT A DISLIKE :) Review collected by and hosted on G2.com. What problems is Julius solving and how is that benefiting you? I was never fully able to understand the influencer community up until now. While Instagram and other platforms can show you a certain amount of user statistics, HYPR enables you to go even deeper and make better decisions based on fully represented insights. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Julius? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Julius ](https://www.g2.com/products/julius-works-julius/discussions/new) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 6 years ago How does HYPR determine which influencers are in the platform? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/how-does-hypr-determine-which-influencers-are-in-the-platform) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 6 years ago How does HYPR detect fake followers? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/how-does-hypr-detect-fake-followers) [ View all Discussions ](https://www.g2.com/products/julius-works-julius/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 16 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/julius-works-julius/pricing) Julius Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_1eef63a9b9cc872436bda4fcdd84a1c2/upfluence.jpg "Product Avatar Image") Upfluence 4.6/5(140) [ Compare Now ](https://www.g2.com/compare/julius-works-julius-vs-upfluence) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_db6ab25e6fc405c83b3973baa10af393/creatoriq.png "Product Avatar Image") CreatorIQ 4.6/5(581) [ Compare Now ](https://www.g2.com/compare/creatoriq-vs-julius-works-julius) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_15a345d157bf9d8324f284e64481adeb/grin.png "Product Avatar Image") GRIN 4.5/5(483) [ Compare Now ](https://www.g2.com/compare/grin-vs-julius-works-julius) ##### ##### Julius Features Influencer Marketing Influencer Recruitment Influencer Scoring Audience Analysis [ View More Features ](https://www.g2.com/products/julius-works-julius/features) ##### Categories on G2 [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) ##### Explore More [Comprehensive event management tools for enterprises](https://www.g2.com/discussions/what-are-the-most-comprehensive-event-management-tools-for-enterprises)[What earned wage access software options exist for employers and what are the main differences between providers?](https://www.g2.com/discussions/what-earned-wage-access-software-options-exist-for-employers-and-what-are-the-main-differences-between-providers)[How do the top ecommerce platforms handle inventory syncing across your website, app and Amazon without things going out of stock mid-campaign?](https://www.g2.com/discussions/how-do-the-top-ecommerce-platforms-handle-inventory-syncing-across-your-website-app-and-amazon-without-things-going-out-of-stock-mid-campaign) [Best platform for account-based strategies in service sector](https://www.g2.com/discussions/best-platforms-for-account-based-strategies-in-the-service-sector)[Best conversation intelligence software](https://www.g2.com/discussions/what-s-the-best-conversation-intelligence-software)[What's the best CRM app for small business owners](https://www.g2.com/discussions/crm-what-s-the-best-crm-app-for-small-business-owners) [Show MoreShow Less](javascript:void(0);)