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# Julius vs Upfluence Comparison - What are their main differences?

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Reviews

**Julius** [

4.5/5(96)

](https://www.g2.com/products/julius-works-julius/reviews#reviews)

**Upfluence** [

4.6/5(140)

](https://www.g2.com/products/upfluence/reviews#reviews)

Pricing

**Julius**
Free Trial

No pricing available

**Upfluence**
Free Trial

**Starting at $478.00** 1 Search and Contact Module Per Month · Modular Custom Pricing

**Pricing Insights**
from reviews

Time to Implement

**Julius**
1 monthFaster

Based on 16 responses

**Upfluence**
2 months

Based on 26 responses

Return on Investment

**Julius**
16 months

Based on 15 responses

**Upfluence**
12 months4 months sooner

Based on 18 responses

Perceived Cost

**Julius**
$$$$$

**Upfluence**
$$$$$

Average Discount

**Julius**
Not enough reviews yet

**Upfluence**
36%

 ![Julius](https://images.g2crowd.com/uploads/product/hd_favicon/a57d221fd8804113eca9b2e83290c9a9/julius-works-julius.png "Julius")

 ![Upfluence](https://images.g2crowd.com/uploads/product/hd_favicon/dc261cec1228ebf2343b7c059cea7145/upfluence.svg "Upfluence")

G2 offers free advice on this comparison.

Chat with an expert

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Pros & Cons

**Julius**
Not enough data

**Upfluence**
[
Helpful (5)
](https://www.g2.com/products/upfluence/reviews?filters%5Bsentiment_snippet%5D=1770389&qs=pros-and-cons#reviews)[
Campaign Management (4)
](https://www.g2.com/products/upfluence/reviews?filters%5Bsentiment_snippet%5D=1770650&qs=pros-and-cons#reviews)[
Complexity (2)
](https://www.g2.com/products/upfluence/reviews?filters%5Bsentiment_snippet%5D=1960938&qs=pros-and-cons#reviews)[
Initial Complexity (2)
](https://www.g2.com/products/upfluence/reviews?filters%5Bsentiment_snippet%5D=1770209&qs=pros-and-cons#reviews)

Screenshots

**Julius**
 ![Julius screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/197160/Audience-Overlap.png)

**Upfluence**
 ![Upfluence screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/160018/ecommerce.png)

Ratings

Meets Requirements

**Julius**

8.5

8.575

**Upfluence**

8.8

8.8118

Ease of Use

**Julius**

9.1

9.176

**Upfluence**

8.8

8.8119

Ease of Setup

**Julius**

8.9

8.938

**Upfluence**

8.7

8.757

Ease of Admin

**Julius**

8.8

8.838

**Upfluence**

8.7

8.750

Quality of Support

**Julius**

9.0

9.073

**Upfluence**

9.3

9.3116

Has the product been a good partner in doing business?

**Julius**

9.0

9.038

**Upfluence**

8.8

8.848

Product Direction (% positive)

**Julius**

9.2

9.274

**Upfluence**

8.7

8.7105

Features

Influencer Marketing Platforms[Hide 70 FeaturesShow 70 Features](javascript:void(0);)

8.3

68

9.0

86

Influencer Marketing

Influencer Recruitment

8.5

61

|

Verified

8.9(won by 0.4)

82

|

Verified

Influencer Scoring

8.4

57

|

Verified

8.9(won by 0.5)

84

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Audience Analysis

8.7

60

|

Verified

8.9(won by 0.2)

86

|

Verified

Influencer Segmentation

8.2

55

|

Verified

8.8(won by 0.6)

85

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Influencer Collaboration

7.9

48

|

Verified

9.0(won by 1.1)

79

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

User-Generated Content (UGC) Management

7.7

43

|

Verified

9.4(won by 1.7)

54

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Content Approval

7.9

45

|

Verified

9.2(won by 1.3)

71

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Campaign Analytics

8.8

56

|

Verified

9.1(won by 0.3)

75

|

Verified

Reporting and Dashboards

8.6

51

|

Verified

9.0(won by 0.4)

74

|

Verified

Data Importing and Exporting Tools

7.9

55

|

Verified

9.0(won by 1.1)

71

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Influencer Whitelisting

Not enough data

9.2(won by default)

41

|

Verified

Influencer Compensation

Not enough data

9.1(won by default)

42

Social Commerce

Feature Not Available

8.9(won by default)

19

E-Commerce Integration

Feature Not Available

9.1(won by default)

25

Trend Analysis

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Demographic Data

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Influencer Relationship Management

Not enough data

Not enough data

Social Performance Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Rewards Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Agentic AI - Influencer Marketing Platforms

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Additional Functionality

Data Visualization

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Influencer Tracking

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Payment Tracking

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Influencer Discovery

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Faceted Search/Filter

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

API

Not enough data

Not enough data

Blogger Outreach[Hide 11 FeaturesShow 11 Features](javascript:void(0);)

Not enough data

9.3

35

Identify

Blogger Database

Not enough data

9.1(won by default)

33

Blogger Search Engine

Not enough data

9.3(won by default)

34

Selection Criteria

Not enough data

9.2(won by default)

33

Manage

Import/Export

Not enough data

9.2(won by default)

30

Automatic Follow-up

Not enough data

9.4(won by default)

12

Multichannel Outreach

Not enough data

9.0(won by default)

28

Product Tracking

Not enough data

9.3(won by default)

25

Content Scheduling

Not enough data

9.7(won by default)

13

Results

Curation

Not enough data

9.5(won by default)

13

Reports and Visualization

Not enough data

9.4(won by default)

29

Campaign Analytics

Not enough data

9.4(won by default)

27

Show 1 feature category with incomplete data

Social Media Marketing[Hide 42 FeaturesShow 42 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Customer Segmentation

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Post Scheduling

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Automated Publishing

Not enough data

Not enough data

Image Library

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Keyword Filtering

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Multi-Account Management

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Julius](https://images.g2crowd.com/uploads/product/hd_favicon/a57d221fd8804113eca9b2e83290c9a9/julius-works-julius.png "Julius")](https://www.g2.com/products/julius-works-julius/reviews)

Julius

Small-Business(50 or fewer emp.)

62.0%

Mid-Market(51-1000 emp.)

27.2%

Enterprise(\> 1000 emp.)

10.9%

[![Upfluence](https://images.g2crowd.com/uploads/product/hd_favicon/dc261cec1228ebf2343b7c059cea7145/upfluence.svg "Upfluence")](https://www.g2.com/products/upfluence/reviews)

Upfluence

Small-Business(50 or fewer emp.)

68.3%

Mid-Market(51-1000 emp.)

21.6%

Enterprise(\> 1000 emp.)

10.1%

Small-Business

(50 or fewer emp.)

62.0%

68.3%

Mid-Market

(51-1000 emp.)

27.2%

21.6%

Enterprise

(\> 1000 emp.)

10.9%

10.1%

Reviewers' Industry

[![Julius](https://images.g2crowd.com/uploads/product/hd_favicon/a57d221fd8804113eca9b2e83290c9a9/julius-works-julius.png "Julius")](https://www.g2.com/products/julius-works-julius/reviews)
Julius

Marketing and Advertising

44.6%

Public Relations and Communications

9.8%

Entertainment

7.6%

Internet

5.4%

Apparel & Fashion

4.3%

Other

28.3%

[![Upfluence](https://images.g2crowd.com/uploads/product/hd_favicon/dc261cec1228ebf2343b7c059cea7145/upfluence.svg "Upfluence")](https://www.g2.com/products/upfluence/reviews)
Upfluence

Marketing and Advertising

18.1%

Health, Wellness and Fitness

6.5%

Retail

6.5%

Consumer Goods

6.5%

Apparel & Fashion

5.8%

Other

56.5%

FAQs

## Julius vs Upfluence FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between Julius vs Upfluence?

Upfluence stands out for its higher G2 rating, stronger customer support, and e-commerce integration, while Julius is noted for its robust audience analytics and search functionalities.

| [Julius](https://www.g2.com/products/julius-works-julius/reviews) | [Upfluence](https://www.g2.com/products/upfluence/reviews) |
| --- | --- |
| 4.5/5 (96 reviews) | 4.6/5 (140 reviews) |
| Small-Business | Small-Business |
| 8.9 | 8.7 |
| 9.0 | 9.3 |
| Audience data analytics and influencer discovery | Campaign management and e-commerce integration |

### How do the pricing models of Julius and Upfluence compare?

Upfluence is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Julius.

- **Julius:** Reviewers note Julius is on the higher end of the pricing spectrum, especially for small and medium businesses, but appreciate the depth of audience analytics and influencer data provided.
- **Upfluence:** Reviewers highlight Upfluence's pricing as a consideration but generally find the value justified by its campaign management, integrations, and ROI tracking features.
- **Switching reasons:** In recent reviews, some buyers have switched to alternatives like Levanta for simpler workflows and lower complexity, citing Upfluence's higher cost and learning curve.

### What are the best alternatives to Julius and Upfluence?

The top three alternatives to Julius and Upfluence are Sprout Social Influencer Marketing, CreatorIQ, and GRIN.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Julius](https://www.g2.com/products/julius-works-julius/reviews) | 4.5/5 (96 reviews) | Small-Business | Higher end of pricing spectrum for SMBs | Audience data analytics and influencer discovery |
| [Upfluence](https://www.g2.com/products/upfluence/reviews) | 4.6/5 (140 reviews) | Small-Business | Pricing is a consideration but justified by features | Campaign management and e-commerce integration |
| [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) | 4.3/5 (413 reviews) | Mid-Market | — | Social media management and influencer campaign tools |
| [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) | 4.6/5 (581 reviews) | Mid-Market | — | Comprehensive influencer database and analytics |
| [GRIN](https://www.g2.com/products/grin/reviews) | 4.5/5 (483 reviews) | Small-Business | — | Influencer relationship management and campaign tracking |

### Which Influencer Marketing Platforms features should I prioritize when comparing Julius and Upfluence?

Buyers should prioritize Audience Analysis, Campaign Management, E-Commerce Integration, Ease of Use, and Customer Support when comparing Julius and Upfluence.

- **Audience Analysis:** Julius is frequently praised for robust audience data analytics; Upfluence also offers strong demographic and segmentation tools.
- **Campaign Management:** Upfluence has 4 all-time mentions for campaign management, with reviewers highlighting workflow automation and bulk outreach.
- **E-Commerce Integration:** Upfluence uniquely offers e-commerce and social commerce features, cited as a differentiator in recent reviews.
- **Ease of Use:** Julius scores 9.1, Upfluence 8.8 on Ease of Use, with reviewers noting Julius's intuitive search and Upfluence's learning curve offset by onboarding support.
- **Customer Support:** Upfluence scores 9.3, Julius 9.0 for Quality of Support, with Upfluence receiving 3 all-time mentions for customer support responsiveness.

### What are the pros and cons of Julius vs Upfluence?

Julius's headline strength is audience analytics, while Upfluence excels in campaign management and e-commerce integration.

- **Julius strengths:** Reviewers consistently highlight robust audience data analytics, advanced influencer discovery, and detailed demographic filtering.
- **Julius trade-offs:** Some reviewers mention higher pricing for SMBs, occasional outdated influencer profiles, and limited UK data coverage.
- **Upfluence strengths:** Campaign management (4 all-time mentions), e-commerce integration, strong customer support (3 all-time mentions), and comprehensive influencer search and segmentation.
- **Upfluence trade-offs:** Reviewers note initial complexity (2 all-time mentions), a learning curve for new users, and pricing as a consideration for smaller businesses.

### Is Julius or Upfluence better for small businesses?

Upfluence is the better fit for small businesses, with a higher G2 rating and strong small-business reviewer sentiment.

- **Julius:** Largest segment is Small-Business; reviewers appreciate audience analytics but cite higher pricing as a barrier for SMBs.
- **Upfluence:** Largest segment is Small-Business; reviewers highlight ease of use, onboarding support, and campaign management as valuable for small teams.

### Which Influencer Marketing Platforms platform has better integrations?

Upfluence is favored for integrations, with reviewers citing e-commerce and marketing stack connectivity.

- **Julius:** No recent reviewer-cited integrations.
- **Upfluence:** Reviewers mention integrations with Shopify, Klaviyo, and Outlook, highlighting the ability to import product catalogs, generate discount codes, and connect with email and e-commerce tools.

### How do Julius and Upfluence compare on customer support?

Upfluence leads Julius on Quality of Support by 0.3 points, a material difference in reviewer satisfaction.

- **Julius:** Reviewers describe the support team as professional, responsive, and helpful, with multiple mentions of fast assistance and proactive account management.
- **Upfluence:** Reviewers consistently praise customer support, citing onboarding, live Q&A sessions, and efficient chat support, with 3 all-time mentions for customer support and 2 for training.

### Which is easier to implement, Julius or Upfluence?

Julius and Upfluence score within 0.2 points on Ease of Setup, indicating parity in implementation experience.

- **Julius:** Reviewers rate setup as straightforward, with scores of 6-7/7 in recent reviews and positive feedback on onboarding and usability.
- **Upfluence:** Reviewers report a generally easy setup, especially with onboarding support, though some note a learning curve due to feature depth; scores range from 6-7/7, with a few outliers citing complexity.

### Which product has better Audience Analysis?

Julius is most frequently praised for Audience Analysis, with reviewers consistently citing its depth and utility for influencer targeting.

- **Julius:** Reviewers highlight robust audience data analytics, demographic filtering, and actionable insights as core strengths, with multiple mentions of replacing separate audience analysis tools.
- **Upfluence:** Reviewers note strong demographic segmentation and real metrics for audience breakdown, but with fewer explicit mentions of audience analysis as a headline feature.

Alternatives

**Julius Alternatives**

 ![CreatorIQ](https://images.g2crowd.com/uploads/product/hd_favicon/d13a1be6dd5a47409cf11434314bc4ce/creatoriq.svg "CreatorIQ")

[
CreatorIQ
](/products/creatoriq/reviews)

 ![GRIN](https://images.g2crowd.com/uploads/product/hd_favicon/114e8afbb2ca80cb55d73f12aa9dd15a/grin.svg "GRIN")

[
GRIN
](/products/grin/reviews)

 ![Traackr](https://images.g2crowd.com/uploads/product/hd_favicon/19cd8e4a89726bb04e6c0750b116c1b3/traackr.svg "Traackr")

[
Traackr
](/products/traackr/reviews)

 ![Sprout Social Influencer Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/9c7644dda45ba15962b5e6b08e47dc9f/sprout-social-influencer-marketing.svg "Sprout Social Influencer Marketing")

[
Sprout Social Influencer...
](/products/sprout-social-influencer-marketing/reviews)

**Upfluence Alternatives**

 ![Sprout Social Influencer Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/9c7644dda45ba15962b5e6b08e47dc9f/sprout-social-influencer-marketing.svg "Sprout Social Influencer Marketing")

[
Sprout Social Influencer...
](/products/sprout-social-influencer-marketing/reviews)

 ![CreatorIQ](https://images.g2crowd.com/uploads/product/hd_favicon/d13a1be6dd5a47409cf11434314bc4ce/creatoriq.svg "CreatorIQ")

[
CreatorIQ
](/products/creatoriq/reviews)

 ![GRIN](https://images.g2crowd.com/uploads/product/hd_favicon/114e8afbb2ca80cb55d73f12aa9dd15a/grin.svg "GRIN")

[
GRIN
](/products/grin/reviews)

 ![Traackr](https://images.g2crowd.com/uploads/product/hd_favicon/19cd8e4a89726bb04e6c0750b116c1b3/traackr.svg "Traackr")

[
Traackr
](/products/traackr/reviews)

## Julius vs Upfluence

When assessing the two solutions, reviewers found Julius easier to use, set up, and administer. Reviewers also preferred doing business with Julius overall.

- Reviewers felt that Upfluence meets the needs of their business better than Julius.
- When comparing quality of ongoing product support, reviewers felt that Upfluence is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Julius over Upfluence.