--- title: Influential Reviews meta_title: 'Influential Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how Influential works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 3 scale: '5' date_modified: '2026-09-28' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Influential Reviews & Product Details

M G.
MG
M G.
Small-Business (50 or fewer emp.)
"Great Experience for Influencers and Marketers"
4/5
What do you like best about Influential?

I've used influential as an Influencer and professional marketer, my favorite aspect is how seamless it is to accurately line up your product with influencers who's demo audience fits the mold of your target. Review collected by and hosted on G2.com.

What do you dislike about Influential?

On the corporate marketing side I do think the cost of the service was a bit high compared to other platforms while the quality of the platform returned the same results. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Verified User in Consumer Goods
Mid-Market (51-1000 emp.)
"So far so good"
3.5/5
What do you like best about Influential?

The user interface is nicely laid out and easy to navigate Review collected by and hosted on G2.com.

What do you dislike about Influential?

Some of the features specifically the Watson personality technology don't seem necessary Review collected by and hosted on G2.com.

Jack C.
JC
Jack C.
Waze Certified Partner
Mid-Market (51-1000 emp.)
"Great platform to market with allowing me to grow my business"
4.5/5
What do you like best about Influential?

It's easy to use and allows me to easily market different types of information. this is great as it lets me grow my business profitably allowing to a contribution of sales completed giving me a higher return on investment. It's easy to use and allows me to easily market different types of information. this is great as it lets me grow my business profitably allowing to a contribution of sales completed giving me a higher return on investment. It's easy to use and allows me to easily market different types of information. this is great as it lets me grow my business profitably allowing to a contribution of sales completed giving me a higher return on investment. It's easy to use and allows me to easily market different types of information. this is great as it lets me grow my business profitably allowing to a contribution of sales completed giving me a higher return on investment. Review collected by and hosted on G2.com.

What do you dislike about Influential?

It is sometimes slow which can be frustrating. it can also be difficult when you first use it as it can be tough to get your head around other than that though it is a great piece of software. It is sometimes slow which can be frustrating. it can also be difficult when you first use it as it can be tough to get your head around other than that though it is a great piece of software. It is sometimes slow which can be frustrating. it can also be difficult when you first use it as it can be tough to get your head around other than that though it is a great piece of software. It is sometimes slow which can be frustrating. it can also be difficult when you first use it as it can be tough to get your head around other than that though it is a great piece of software. Review collected by and hosted on G2.com.

There are not enough reviews of Influential for G2 to provide buying insight. Below are some alternatives with more reviews:

1
Influential powered by Captiv8 Logo
Influential powered by Captiv8
4.7
(505)
Captiv8 is the largest AI-Powered Branded Content Platform, connecting brands to digital influencers and creators to tell powerful stories. Marketers leverage the platform to discover influencers, create buzz-worthy content, manage their campaigns, and measure results. At the core of the platform is Insights, a social listening tool with real-time audience data across Instagram, Twitter, YouTube, and Facebook.
2
GRIN Logo
GRIN
4.5
(483)
Build and scale a world-class creator program with GRIN. From discovering the perfect partners and managing content to simplifying payments and measuring success, GRIN helps marketers leverage the power of creators, affiliates, and influential people of all types to drive brand awareness and accelerate growth.
3
Later Influence Logo
Later Influence
4.5
(469)
Later Influence is an enterprise influencer marketing platform that helps brands run high-performing campaigns at scale. Powered by Later’s proprietary AI-driven engine, our Services team uses billions of creator, commerce, and cultural signals to identify the right creators, optimize workflows, and deliver measurable ROI. From discovery to activation and performance tracking, Later Influence enables brands to build authentic creator partnerships and achieve predictable, repeatable results. This is influence powered by intelligence.
4
Traackr Logo
Traackr
4.3
(388)
The system of record for data-driven influencer marketing. Traackr provides the data, platform, and experience you need to build your global influencer marketing program.
5
#paid Logo
#paid
4.7
(430)
#paid is a creator marketplace that connects vetted creators with the world’s most recognizable brands, like McDonald’s, Sephora, Samsung, and Disney. Together, creators and marketers collaborate and measure entire creator marketing campaigns in a centralized and integrated experience. The company empowers creators to do what they love, and brings trust to the creator ecosystem with proprietary technology solutions to large category problems, like fair pricing, algorithmic matching, and automated content usage rights that create true omni-channel creator marketing. Rather than rely on vanity metrics and influencers, #paid focuses exclusively on creators—and measures their impact on fundamental business performance metrics.The company is rated #1 for its customer support and managed services, and powers marketing teams and content creators from offices in Toronto, New York, Los Angeles, Chicago, and Miami. For more information, visit hashtagpaid.com.
6
CreatorIQ Logo
CreatorIQ
4.6
(583)
CreatorIQ is the engine powering impactful creator marketing for the world’s most innovative and iconic brands. Together we’ll raise the bar for what creators can deliver for your business.
7
impact.com Logo
impact.com
4.4
(2,403)
Drive rapid revenue growth through successful affiliate, creator, and referral partnerships—all from one comprehensive platform. impact.com connects you with 250K+ vetted partners through powerful discovery tools, tracks true incremental value with cookieless technology, and automates time-consuming tasks like contract management and payouts. Plus, our expert team provides full-service support from migration to strategic planning, ensuring your partnership programs deliver maximum ROI.
8
Meltwater Logo
Meltwater
4.1
(2,674)
Manage and measure a data-driven PR program with hyper-targeted search, pitching, social media and journalist relations features.
9
Brandwatch Consumer Intelligence Logo
Brandwatch Consumer Intelligence
4.4
(730)
Brandwatch is a platform for social media monitoring, allowing you to analyse and utilise conversations from across the social web.
10
Adobe Analytics Logo
Adobe Analytics
4.2
(1,250)
Adobe Analytics helps you create a holistic view of your business by turning customer interactions into actionable insights. With intuitive and interactive dashboards and reports, you can sift, sort, and share real-time information to provide insights you can use to identify problems and opportunities.
Show More

Questions about Influential? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

GU
Guest User

What is Influential used for?

0 Upvotes
0
Join the conversation
Pricing

Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more.