--- title: Influential Reviews meta\_title: 'Influential Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter reviews by the users' company size, role or industry to find out how Influential works for a business like yours. aggregate\_rating: rating\_value: 4.0 review\_count: 3 scale: '5' date\_modified: '2026-06-21' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Influential Reviews & Product Details Influential is an AI powered influencer marketplace. * * * Seller [Influential](https://www.g2.com/sellers/influential) Discussions [Influential Community](https://www.g2.com/products/influential/discuss) Show More ## Top-Rated Alternatives [ ![Influential powered by Captiv8](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Influential powered by Captiv8") Influential powered by Captiv8 4.7/5(505) ](https://www.g2.com/products/influential-powered-by-captiv8/reviews) [ ![GRIN](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "GRIN") GRIN 4.5/5(483) ](https://www.g2.com/products/grin/reviews) [ ![Later Influence](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Later Influence") Later Influence 4.5/5(469) ](https://www.g2.com/products/later-influence/reviews) [ View All Alternatives ](https://www.g2.com/products/influential/competitors/alternatives) ![M G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "M G.") MG M G. Small-Business (50 or fewer emp.) 8/10/2023 "Great Experience for Influencers and Marketers" 4/5 What do you like best about Influential? I've used influential as an Influencer and professional marketer, my favorite aspect is how seamless it is to accurately line up your product with influencers who's demo audience fits the mold of your target. Review collected by and hosted on G2.com. What do you dislike about Influential? On the corporate marketing side I do think the cost of the service was a bit high compared to other platforms while the quality of the platform returned the same results. Review collected by and hosted on G2.com. What problems is Influential solving and how is that benefiting you? It's taking out the aquisition phase which is time consuming as a marketer, especially when you have so many other tasks at hand when dealing with campaign planning. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") UC Verified User in Consumer Goods Mid-Market (51-1000 emp.) 12/14/2021 "So far so good" 3.5/5 What do you like best about Influential? The user interface is nicely laid out and easy to navigate Review collected by and hosted on G2.com. What do you dislike about Influential? Some of the features specifically the Watson personality technology don't seem necessary Review collected by and hosted on G2.com. What problems is Influential solving and how is that benefiting you? No problems so far though this is our first campaign with them. They offer a wide range of influencer talent across platforms Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ### There are not enough reviews of Influential for G2 to provide buying insight. Below are some alternatives with more reviews: [ 1 ![Influential powered by Captiv8 Logo](https://images.g2crowd.com/uploads/product/hd_favicon/1ac051a18f0ed02b3fce008e11a90b3c/influential-powered-by-captiv8.svg "Influential powered by Captiv8 Logo") Influential powered by Captiv8 4.7 (505) Captiv8 is the largest AI-Powered Branded Content Platform, connecting brands to digital influencers and creators to tell powerful stories. Marketers leverage the platform to discover influencers, create buzz-worthy content, manage their campaigns, and measure results. At the core of the platform is Insights, a social listening tool with real-time audience data across Instagram, Twitter, YouTube, and Facebook. ](https://www.g2.com/products/influential-powered-by-captiv8/reviews "Influential powered by Captiv8")[ 2 ![GRIN Logo](https://images.g2crowd.com/uploads/product/hd_favicon/114e8afbb2ca80cb55d73f12aa9dd15a/grin.svg "GRIN Logo") GRIN 4.5 (483) Build and scale a world-class creator program with GRIN. From discovering the perfect partners and managing content to simplifying payments and measuring success, GRIN helps marketers leverage the power of creators, affiliates, and influential people of all types to drive brand awareness and accelerate growth. ](https://www.g2.com/products/grin/reviews "GRIN")[ 3 ![Later Influence Logo](https://images.g2crowd.com/uploads/product/hd_favicon/0599d27ad039d49d75800d94c6696916/later-influence.svg "Later Influence Logo") Later Influence 4.5 (469) Later Influence is an enterprise influencer marketing platform that helps brands run high-performing campaigns at scale. Powered by Later’s proprietary AI-driven engine, our Services team uses billions of creator, commerce, and cultural signals to identify the right creators, optimize workflows, and deliver measurable ROI. From discovery to activation and performance tracking, Later Influence enables brands to build authentic creator partnerships and achieve predictable, repeatable results. This is influence powered by intelligence. ](https://www.g2.com/products/later-influence/reviews "Later Influence")[ 4 ![Traackr Logo](https://images.g2crowd.com/uploads/product/hd_favicon/19cd8e4a89726bb04e6c0750b116c1b3/traackr.svg "Traackr Logo") Traackr 4.3 (377) The system of record for data-driven influencer marketing. Traackr provides the data, platform, and experience you need to build your global influencer marketing program. ](https://www.g2.com/products/traackr/reviews "Traackr")[ 5 ![#paid Logo](https://images.g2crowd.com/uploads/product/hd_favicon/6da1977c835218b580269b56a9e6f1d6/paid-paid.svg "#paid Logo") #paid 4.7 (429) #paid is a creator marketplace that connects vetted creators with the world’s most recognizable brands, like McDonald’s, Sephora, Samsung, and Disney. Together, creators and marketers collaborate and measure entire creator marketing campaigns in a centralized and integrated experience. The company empowers creators to do what they love, and brings trust to the creator ecosystem with proprietary technology solutions to large category problems, like fair pricing, algorithmic matching, and automated content usage rights that create true omni-channel creator marketing. Rather than rely on vanity metrics and influencers, #paid focuses exclusively on creators—and measures their impact on fundamental business performance metrics.The company is rated #1 for its customer support and managed services, and powers marketing teams and content creators from offices in Toronto, New York, Los Angeles, Chicago, and Miami. For more information, visit hashtagpaid.com. ](https://www.g2.com/products/paid-paid/reviews "#paid")[ 6 ![CreatorIQ Logo](https://images.g2crowd.com/uploads/product/hd_favicon/d13a1be6dd5a47409cf11434314bc4ce/creatoriq.svg "CreatorIQ Logo") CreatorIQ 4.6 (581) CreatorIQ is the engine powering impactful creator marketing for the world’s most innovative and iconic brands. Together we’ll raise the bar for what creators can deliver for your business. ](https://www.g2.com/products/creatoriq/reviews "CreatorIQ")[ 7 ![impact.com Logo](https://images.g2crowd.com/uploads/product/hd_favicon/9a208043d1d4a5af8252dfcbeeebd301/impact-com.svg "impact.com Logo") impact.com 4.4 (2,404) Drive rapid revenue growth through successful affiliate, creator, and referral partnerships—all from one comprehensive platform. impact.com connects you with 250K+ vetted partners through powerful discovery tools, tracks true incremental value with cookieless technology, and automates time-consuming tasks like contract management and payouts. Plus, our expert team provides full-service support from migration to strategic planning, ensuring your partnership programs deliver maximum ROI. ](https://www.g2.com/products/impact-com/reviews "impact.com")[ 8 ![Meltwater Logo](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater Logo") Meltwater 4.1 (2,669) Manage and measure a data-driven PR program with hyper-targeted search, pitching, social media and journalist relations features. ](https://www.g2.com/products/meltwater/reviews "Meltwater")[ 9 ![Brandwatch Consumer Intelligence Logo](https://images.g2crowd.com/uploads/product/hd_favicon/5117a24ef41c579d55a92924d8e09fed/brandwatch-consumer-intelligence.svg "Brandwatch Consumer Intelligence Logo") Brandwatch Consumer Intelligence 4.4 (728) Brandwatch is a platform for social media monitoring, allowing you to analyse and utilise conversations from across the social web. ](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews "Brandwatch Consumer Intelligence")[ 10 ![Demandbase One Logo](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One Logo") Demandbase One 4.4 (1,988) The biggest and fastest growing companies in the world rely on Demandbase to drive their ABM and ABX strategies and to maximize their go-to-market performance. With the Demandbase ABX Cloud, fueled by our Account Intelligence, you have one platform to connect your 1st and 3rd party data for one view of the account, making it easy for revenue teams to stay coordinated across the entire buying journey, from prospect to customer. ](https://www.g2.com/products/demandbase-one/reviews "Demandbase One") [Show More](#) ## Questions about Influential? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Influential ](https://www.g2.com/products/influential/discussions/new) GU Guest User What is Influential used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-influential-used-for) [ View all Discussions ](https://www.g2.com/products/influential/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/influential/pricing) ## Work at Influential? Claim this profile to respond to reviews, update product info, and reach in-market buyers. 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