---
title: Influential Reviews
meta_title: 'Influential Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how Influential works for a business like yours.
aggregate_rating:
  rating_value: 4.0
  review_count: 3
  scale: '5'
date_modified: '2026-06-21'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---


# Influential Reviews
**Vendor:** Influential  
**Category:** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms)  
**Average Rating:** 4.0/5.0  
**Total Reviews:** 3
## About Influential
Influential is an AI powered influencer marketplace.




## Influential Reviews
  ### 1. Great Experience for Influencers and Marketers

**Rating:** 4.0/5.0 stars

**Reviewed by:** M G. | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 10, 2023

**What do you like best about Influential?**

I've used influential as an Influencer and professional marketer, my favorite aspect is how seamless it is to accurately line up your product with influencers who's demo audience fits the mold of your target.

**What do you dislike about Influential?**

On the corporate marketing side I do think the cost of the service was a bit high compared to other platforms while the quality of the platform returned the same results.

**What problems is Influential solving and how is that benefiting you?**

It's taking out the aquisition phase which is time consuming as a marketer, especially when you have so many other tasks at hand when dealing with campaign planning.

  ### 2. So far so good

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 14, 2021

**What do you like best about Influential?**

The user interface is nicely laid out and easy to navigate

**What do you dislike about Influential?**

Some of the features specifically the Watson personality technology don't seem necessary

**What problems is Influential solving and how is that benefiting you?**

No problems so far though this is our first campaign with them. They offer a wide range of influencer talent across platforms


## Influential Discussions
  - [What is Influential used for?](https://www.g2.com/discussions/what-is-influential-used-for)

- [View Influential pricing details and edition comparison](https://www.g2.com/products/influential/reviews?filters%5Bnps_score%5D%5B%5D=4&section=pricing&secure%5Bexpires_at%5D=2026-08-12+19%3A54%3A45+-0500&secure%5Bsession_id%5D=fc97dd34-2a74-4b2a-be1d-a8d1a3ca275f&secure%5Btoken%5D=7246bc06096d8636725e27b525502e35a32863385f5f39e790d64635226c41c5&format=llm_user)

## Influential Features
**Additional Functionality**
- Customer Segmentation
- Conversion Tracking
- Post Scheduling
- Automated Scheduling
- Content Management
- Campaign Planning
- Content Library
- Multi-Channel Management
- Campaign Management
- Trend Analysis
- Drag & Drop
- Activity Dashboard
- Customizable Reports
- Multi-Channel Marketing
- Social Promotion
- Data Import/Export
- Contact Management
- Social Media Monitoring
- A/B Testing
- Generative AI
- Customizable Branding
- Email Marketing
- Automated Publishing
- Image Library
- AI Copilot
- Tagging
- Campaign Analytics
- Reporting/Analytics
- Keyword Filtering
- Customizable Templates
- Real-Time Data
- Workflow Management
- Calendar Management
- Data Visualization
- Multi-Campaign
- Social Media Integration
- Multi-Account Management
- Commenting/Notes
- Engagement Tracking
- Third-Party Integrations
- Performance Metrics
- Click Tracking

**Audiences**
- Audience Insights
- Influencer Identification
- Buyer Personas
- Segmentation

**Influencer Marketing**
- Influencer Recruitment
- Influencer Scoring
- Audience Analysis
- Influencer Segmentation
- Influencer Collaboration
- User-Generated Content (UGC) Management
- Content Approval
- Campaign Analytics
- Reporting and Dashboards
- Data Importing and Exporting Tools
- Influencer Whitelisting
- Influencer Compensation
- Social Commerce
- E-Commerce Integration
- Trend Analysis
- Real-Time Analytics
- Multi-Campaign
- Demographic Data
- Social Media Integration
- Campaign Segmentation
- Communication Management
- Influencer Relationship Management
- Social Performance Management
- Campaign Management
- Multi-Channel Management
- Contact Management
- Content Management
- Rewards Management
- Workflow Management
- Activity Dashboard

**Data Analysis**
- Network Analysis
- Dashboards
- Visualizations
- Advanced Filtering

**Agentic AI - Influencer Marketing Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Third-Party Integrations
- Campaign Planning

**Additional Functionality**
- Data Visualization
- Keyword Tracking
- Search/Filter
- Social Advertising
- Influencer Tracking
- Social Promotion
- Conversion Tracking
- Payment Tracking
- Customizable Reports
- Email Marketing
- Approval Process Control
- Alerts/Notifications
- Performance Metrics
- Data Import/Export
- Campaign Scheduling
- Engagement Tracking
- Monitoring
- Contact Database
- Influencer Discovery
- Multi-Channel Marketing
- Social Media Monitoring
- Activity Tracking
- Customizable Branding
- ROI Tracking
- AI Copilot
- Reporting & Statistics
- CRM
- Faceted Search/Filter
- Categorization/Grouping
- Filtering
- Generative AI
- API

**Administration**
- Marketing Integrations
- Ad Integrations
- Data Exporting

**Agentic AI - Audience Intelligence Platforms**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance

## Top Influential Alternatives
  - [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) - 4.7/5.0 (503 reviews)
  - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (482 reviews)
  - [Later Influence](https://www.g2.com/products/later-influence/reviews) - 4.5/5.0 (458 reviews)