Hunch Features
Integration (3)
Data Import & Export Tools
Ability to input, modify and extract data from the application in bulk through a structured file. This feature was mentioned in 10 Hunch reviews.
Integration APIs
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. 10 reviewers of Hunch have provided feedback on this feature.
Breadth of Partner Applications
As reported in 10 Hunch reviews. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.
Platform (16)
Customization
As reported in 10 Hunch reviews. System provides sufficient customization to meet business requirements
Workflow Capability
As reported in 10 Hunch reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
User, Role, and Access Management
Based on 10 Hunch reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Internationalization
As reported in 10 Hunch reviews. Enables users to view and transact business with the same content in multiple languages and currencies.
Sandbox / Test Environments
Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.
Performance and Reliability
As reported in 10 Hunch reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Output Document Generation
Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. 10 reviewers of Hunch have provided feedback on this feature.
API / Integrations
Based on 26 Hunch reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports
Able to create custom reports to cater to specific metrics and key performance indicators. This feature was mentioned in 24 Hunch reviews.
User, Role, and Access Management
As reported in 29 Hunch reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Based on 31 Hunch reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
As reported in 27 Hunch reviews. Provides features to allow scaling for large organizations.
Customization
Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. 32 reviewers of Hunch have provided feedback on this feature.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. This feature was mentioned in 28 Hunch reviews.
Internationalization
Based on 28 Hunch reviews. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
Notifications
Alerts marketer of the performance of particular campaigns. This feature was mentioned in 26 Hunch reviews.
Email Marketing (4)
Building and Personalizing Emails
Create and design emails with an editor; manage templates; personalize dynamically
Sending Outbound Emails
Create targeted lists, schedule and manage bulk email sending.
Manage Email Deliverability
Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.
Automated Email Responses
Set up automated nurturing emails based on events, online activities, and lead scores
Online Marketing (5)
Landing Pages and Forms
Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.
Dynamic Content
Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.
A/B Testing
Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.
Mobile Optimized
Support mobile-optimized emails, online forms, and landing pages.
Search Tracking and Optimization
Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.
Lead Management (8)
Marketing Lead Database
A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.
Data Quality Management
Data quality consists of deduplication, cleansing, and appending your marketing database.
Segmentation
Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.
Lead Scoring and Grading
Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.
Lead Nurturing
Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.
Online Behavior Tracking
Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.
Automated Alerts and Tasks
Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.
CRM Lead Integration
Sync lead, contact, account, and opportunity information with your CRM system.
Campaign Management (14)
Program Management
Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.
Event / Webinar Marketing
Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.
Calendaring
Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.
Budgeting
Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.
Campaign Dashboard
Overview of all media purchases and campaigns in a single interface. 33 reviewers of Hunch have provided feedback on this feature.
Campaign Optimization
Enables marketer to set metrics by which their campaigns are automatically optimized. This feature was mentioned in 34 Hunch reviews.
Reach
Amount and quality of inventory partner sites on which ads can be placed. 32 reviewers of Hunch have provided feedback on this feature.
Bulk Editing
Based on 30 Hunch reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Batch Uploading
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. 28 reviewers of Hunch have provided feedback on this feature.
Brand Safety
Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. 31 reviewers of Hunch have provided feedback on this feature.
Frequency Capping
Allows marketer to set a limit on how many times a consumer sees their ad. 30 reviewers of Hunch have provided feedback on this feature.
Budget Pacing
Based on 31 Hunch reviews. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
Creative Optimization
Tools offered for creating and optimizing creative components of campaigns. This feature was mentioned in 32 Hunch reviews.
Rich Media Capabilties
As reported in 26 Hunch reviews. Supports rich media display and video ads that involve user interaction.
Social (5)
Social Listening
Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores.
Social Sharing
Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.
Social Campaigns
Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.
Social Media Engagement
Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.
Social Media Advertising
Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time
Reporting & Analytics (5)
Basic Reporting
Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.
Web Analytics
Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.
ROI Analytics
Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.
Revenue Analytics
Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.
SEO / Keyword Analytics
Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.
Social Functionality (1)
Social Functionality
As reported in 32 Hunch reviews. Product functionality for social advertising.
Targeting (4)
Targeting
Based on 32 Hunch reviews. Able to target desired audiences based on demographics and behavior variables.
Retargeting
Able to retarget previous impressions to your site across the web to increase conversion rates. 32 reviewers of Hunch have provided feedback on this feature.
Geo-Targeting
Able to tailor ads based on consumer general region, state or designated market area (DMA). This feature was mentioned in 31 Hunch reviews.
Contextual Targeting
Based on 29 Hunch reviews. Able to match the marketer's ad with specific content on a site or page.
Authoring Tools (2)
Ad Templates
Based on 13 Hunch reviews. Offers pre-made ad templates that can be filled in.
Automated Ad Creation
Auto-creates ads using templating and/or data. This feature was mentioned in 13 Hunch reviews.
Testing Tools (2)
Dynamic Versioning
As reported in 13 Hunch reviews. Allows for multiple versions of a marketing campaign to be run simulanteously.
A/B Testing
Based on 12 Hunch reviews. Test changes to a screen by administering the change to a portion of visitors and measuring conversion.
Publishing Tools (1)
Campaign Scheduling
Based on 12 Hunch reviews. Schedules marketing campaigns.
Agentic AI - Marketing Automation (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Social Media Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Creative Management Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.


