# What is the best software for tracking brand asset usage?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hello G2 community, I’m currently researching what is the best software for tracking brand asset usage and would love to hear how others are approaching this. Most tools seem to show downloads or views, but that doesn’t always reflect how assets are actually being used or whether they’re being used correctly.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">From what I’ve been seeing across different tools in <a class="a a--md" elv="true" href="https://www.g2.com/categories/brand-asset-management?source=search">brand asset management</a>, the approaches vary quite a bit:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/brandfolder/reviews"><strong>Brandfolder:</strong></a><strong> </strong>Strong on analytics like views and downloads. Does that actually help teams decide what to keep or update?</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/bynder/reviews"><strong>Bynder:</strong></a><strong> </strong>Tracks usage across teams, which at least gives visibility into how assets are distributed.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/canto/reviews"><strong>Canto</strong></a><strong>:</strong> Includes versioning and reporting. Feels simpler overall, which might work well for some teams.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/acquia-dam-widen/reviews"><strong>Acquia DAM (Widen)</strong>:</a> Seems more robust on reporting, especially at scale.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/intelligencebank/reviews"><strong>IntelligenceBank:</strong> </a>More focused on compliance and structured workflows. Tracking here feels tied more to control than performance.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I’m trying to understand how teams actually use this data in practice. Do you regularly go back and clean up your asset library based on usage, or does it mostly just keep growing? Looking forward to your input, thanks!</p>

##### Post Metadata
- Posted at: 4 months ago
- Author title: Marketing Executive
- Net upvotes: 1



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