# haku Reviews
**Vendor:** haku  
**Category:** [Athletic Competition Management Software](https://www.g2.com/categories/athletic-competition-management)  
**Average Rating:** 4.6/5.0  
**Total Reviews:** 17
## About haku
haku is an all-in-one platform for events, fundraising, marketing, and engagement, powering endurance events and nonprofit organizations. Established in 2013, we began by transforming endurance events with flexible technology that simplified management and drove growth. Since then, we’ve brought that same innovation to nonprofits — helping organizations power events, fundraising, marketing, and engagement so they can focus on impact, not fixing broken systems. Today, haku is trusted by Eagles Autism Foundation, Track Shack, Blistering Pace, Chevron Houston Marathon, Vienna City Marathon, Colon Cancer Coalition, and many other leading endurance events and nonprofits. To learn more about haku and our work with endurance events and nonprofits, visit hakuapp.com



## haku Pros & Cons
**What users like:**

- Users commend Haku for its **exceptional customer support** , ensuring responsive assistance and a smooth event management experience. (10 reviews)
- Users commend Haku's **ease of use** and exceptional customer support, making event management seamless and efficient. (9 reviews)
- Users value Haku for its **superior customer service** and effective management of event registration and fundraising. (6 reviews)
- Users commend Haku's **responsive customer service** , highlighting quick assistance and effective solutions that enhance their experience. (5 reviews)
- Users value the **ease of event creation** with Haku, enabling seamless customization and management for sporting events. (4 reviews)
- Easy Setup (4 reviews)
- Email Automation (4 reviews)
- Email Marketing (4 reviews)
- Event Management (4 reviews)
- Staff Helpfulness (4 reviews)

**What users dislike:**

- Users note **lacking features** in Haku's email campaign segmentation and reporting, making it difficult to fully optimize use. (8 reviews)
- Users note **missing features** in Haku, particularly in registration handling and reporting customization, affecting usability. (7 reviews)
- Users find **limited features** frustrating and challenging, especially compared to previous vendors for nonprofit fundraising. (3 reviews)
- Users face **confusion** with Haku's different features and processes, complicating the transition and onboarding experience. (2 reviews)
- Users find the **difficult learning curve** with Haku challenging, even with guidance and support from the team. (2 reviews)
- Difficult Learning Curve (2 reviews)
- Difficult Setup (2 reviews)
- Inefficient Reporting (2 reviews)
- Learning Curve (2 reviews)
- Learning Difficulty (2 reviews)

## haku Reviews
  ### 1. Versatile and User-Friendly with Customization Perks

**Rating:** 5.0/5.0 stars

**Reviewed by:** Noah E. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 02, 2026

**What do you like best about haku?**

I like that haku is relatively easy to use once it has been set up. I like all the abilities of the event setup, especially the ability to customize nearly every aspect of registration. The facility to set up add-ons and membership discounted pricing, and the ease of communicating with those registered for an event, are all impressive. The online registration process is convenient, and tracking registrations is straightforward. I appreciate how seamlessly members can log into their haku account, with event registration recognizing individuals connected to their memberships. The customizable form, from waivers to tailored questions for different groups using logic, is a key feature, allowing us to use one registration setup instead of multiple for various groups. Additionally, the assistance from our customer experience manager, Suzanne, made the initial setup fairly easy.

**What do you dislike about haku?**

We could really use a point of sale setup. It would make the outreach/marketing tool even more valuable to be able to do targeted outreach to members vs non-member daily admits vs event ticket holders and every combination from there. The event setup works pretty well but it is a bit challenging to navigate and find certain settings at first, so the learning curve is a bit steep when trying to orient and use the program. I think that is partially owed to the event setup being primarily built for endurance/running events, so using it for a mixture of other events takes some creative adjusting to make the events work for other scenarios.

**What problems is haku solving and how is that benefiting you?**

I use haku to manage memberships in one place, simplifying event registration and offering member-specific pricing. It connects membership and event info for targeted outreach, and its customizable registration forms streamline event setup for any group.

  ### 2. All In One Tool & An Extension of Our Team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Hannah S. | Director of Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 22, 2025

**What do you like best about haku?**

All in One Tool - As a daily Haku user I can say that working with a marketing platform that brings together email, SMS, and CRM capabilities has been a fantastic experience. The ability to segment audiences using real-time consumer data and purchase history means I rarely have to spend time pulling or uploading custom lists, since segmentation can be done directly within the platform. This makes it possible to personalize both promotional and transactional messages for highly specific groups. Having all these communication channels integrated has also helped me maintain consistent branding across every touchpoint.

Easy Revenue Attribution - We collaborated with our Haku account representative to ensure we were accurately tracking revenue from our email campaigns. This has given us valuable insights into which themes, audiences, offers, and send times are most effective, so we can repeat successful strategies or adjust as needed. We also use revenue-tracked URLs to measure campaign performance outside of Haku, from ambassador programs to expo booths and print advertising campaigns.

Effective Automations - Strong marketing automations running in the background are essential, whether your team is large or small. The main advantage is that the automation rules you set ensure your messages reach consumers at the most relevant moments in their individual journeys. For us, automations are easy to implement and are especially useful for giving runners a gentle reminder if they haven’t completed their registration, and for sharing exciting products and experiences soon after they sign up.

Dedicated Support - I really appreciate working closely with our dedicated Haku account rep, Allison. She takes the time to understand our team, our business, and our runners. She has even participated in some of our events herself, giving her firsthand insight into the workflows we’ve established in Haku. It truly feels like we have an extra team member who is always thinking about how to help our business grow and improve.

Actionable Insights - After each event, our account rep shares a scorecard with data on how we performed that year with key stats on demographics, best-selling products, registration trends, and more. It's invaluable as I plan the next year's marketing calendar.

**What do you dislike about haku?**

Haku is still growing in terms of the segmentation available within its email campaigns. Whenever I find a use case of something not yet available, I send it over to our account rep and she shares the feedback with the team and it's added to the product roadmap. Additionally, I would love to see some improvements made to the reporting features, but in general, I'm able to get everything I need from the dashboard as is.

**What problems is haku solving and how is that benefiting you?**

We rely on Haku as our comprehensive management platform, handling everything from registration and marketing to event communications, event related product sales, surveys, and serving as a complete CRM solution.

  ### 3. Empowers Event Marketing and Community Engagement

**Rating:** 5.0/5.0 stars

**Reviewed by:** Danielle W. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 25, 2026

**What do you like best about haku?**

I like how each participant in our community is seen as a participant, not just an email address. We can see what events they participate in, how they refer people, and better understand our community. I also appreciate being able to text participants with race day info.

**What do you dislike about haku?**

I find the process of updating coupon codes inefficient; it takes a while to update them every time we open an event. Also, I would like to see better year-over-year (YOY) registration updates, though I know that's something that's coming.

**What problems is haku solving and how is that benefiting you?**

Haku helps us target participants effectively, promote events, and understand our community as individuals. It also facilitates race day communication through texting.

  ### 4. Wonderful Collaboration and Insightful Updates That Helped Our Event Grow

**Rating:** 4.5/5.0 stars

**Reviewed by:** Beth S. | Speaker, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 25, 2026

**What do you like best about haku?**

Suzanne is wonderful to work with and lots of great insights and updates to help our event grow

**What do you dislike about haku?**

Sometimes too focused on larger events and forget about mid sized events and our needs are not the same

**What problems is haku solving and how is that benefiting you?**

Grewt data, insights, charity info, helping us be more productive

  ### 5. Haku: Premier Endurance Event Registration with Top-Notch Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Andrew A. | Corporate Treasurer and Senior Director, Global Treasury Services & Credit, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 18, 2026

**What do you like best about haku?**

Haku is the premier registration platform for endurance events. Customer service is top notch and the on site event support adds tremendous value.

**What do you dislike about haku?**

Some administrative tasks require more “clicks” than desired.

**What problems is haku solving and how is that benefiting you?**

Haku handles race registration and related sales. This allows the core event team to focus on executing the event.

  ### 6. Responsive Support, Versatile Features

**Rating:** 4.0/5.0 stars

**Reviewed by:** Bev S.

**Reviewed Date:** October 29, 2025

**What do you like best about haku?**

I find Haku incredibly beneficial, especially in handling payments for our sporting events that happen outside the USA. Haku's ability to manage registration and fundraising services and transfer those funds effectively is a significant advantage, as this service is no longer provided by our previous vendor. I greatly appreciate the platform's responsiveness, with particular commendation to Joselyn, our representative, whose customer service is exceptional. Her ability to address our queries and facilitate the setup of our events is indispensable. I also admire the partner accounts feature, which allows charities to oversee their fundraising activities effortlessly. Additionally, the Sites feature is fantastic, allowing us to create a website for events that didn't have one, and I am pleased with the simplicity of the registration forms for our events. While I recognize that the system isn't flawless, I am encouraged by Haku's continuous improvements. Such dedication to quality and customer service is what makes me inclined to recommend Haku to others.

**What do you dislike about haku?**

I found the transition to Haku challenging because the features and services were different from what we were used to. There were certain processes with our old vendor that were better compared to what Haku offers, and this made the setup difficult at times. Additionally, for my events specifically, the way team registration is handled by Haku has caused confusion among participants.

**What problems is haku solving and how is that benefiting you?**

I use haku to handle payments for international events efficiently, as it offers registration and fundraising solutions that send funds to us, unlike our previous vendor. Additionally, the responsive customer service, especially Joselyn's support, significantly benefits our operations.

  ### 7. Outstanding Customer Service That Makes Us Shine

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Fund-Raising | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 21, 2025

**What do you like best about haku?**

Their customer service is outstanding.  They respond quickly whenever I have an issue and also respond directly to our runners freeing up my time.  They are problem solvers and help us look good to our team and donors. They make my job easier. The platform itself is fairly easy to navigate, and they are always available to provide tutorials if needed.

**What do you dislike about haku?**

The only downside, and this probably is the case with any new system, is that it took a while to get the reports we needed for financial reconciliation. But again, they were responsive and really put a lot of time and effort into getting us what we needed. There is always a learning curve.

**What problems is haku solving and how is that benefiting you?**

Haku has allowed us to automate a lot of our emails.  These automations can be sent when our fundraisers reach certain milestones. We are able to keep track of communications, open rates, and customer engagement, and fundraising all in one place. We also now have a partner (rather than just a vendor) who will assist our runners/fundraisers directly if they are having and issue.

  ### 8. Custom-Tailored Event Management with Stellar Support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Oliver L.

**Reviewed Date:** October 20, 2025

**What do you like best about haku?**

I absolutely love how haku is perfectly tailored to our needs as a registration platform for sporting events. The platform's ease of use is outstanding; I can just log in, create an event, and I'm good to go. The intuitive nature of the event creation process, complete with categories and detailed settings, is incredibly user-friendly, making it feel like a custom software solution just for us. Moreover, the customer service is fantastic—haku assigns us dedicated support and we're in continuous communication through Slack. Their responsiveness is impressive; they handle small issues via chat, schedule calls for medium problems, and engage the development team for larger requests. I am grateful for their willingness to incorporate our language needs and handle special character requirements. Haku's versatility in limiting participant numbers, facilitating communication, and setting up email management is a huge benefit. It’s been delightful seeing how they are also accommodating our transition from Mailchimp for newsletters and marketing campaigns. I'm so glad to have discovered a platform that feels like it was developed for our specific requirements without the need for us to build it from scratch. I can't emphasize enough how much I appreciate the existence of a solution like haku.

**What do you dislike about haku?**

I find there are specific areas where Haku could improve, such as making the system more Slovak-friendly by including translations and better handling of special characters. The current limitation in code generation, where the system only supports imports and cannot generate random codes directly in the user interface, is also a drawback. Additionally, I would appreciate a faster ticketing system and quicker development responses when we need assistance or feature enhancements.

**What problems is haku solving and how is that benefiting you?**

Haku streamlines our event registration with tailored features, simplifies communication through Slack, and flexibly adapts to our needs, boosting our operational efficiency.

  ### 9. Effortless Registration with Stellar Support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Michael C.

**Reviewed Date:** October 17, 2025

**What do you like best about haku?**

{"I enjoy using haku for our annual conference and receptions, as it has been a reliable partner for my company over the years.","I really like the personalization and responsiveness of the haku team. Their service is personalized and quick, which makes the experience much better.","The transition from our prior vendor, Cvent, to haku was smooth as it was easier to mimic our existing setup. This painless process was further eased by the personalized service from Allison, Paula, and their team.","I find the registration and report pulling features of haku incredibly easy to use, which is vital for my role. I have to pull registration and financial reports daily, and in haku, they are simple to execute.","The haku dashboard is really simple to use, making it easy for me to find everything I need and create discount codes effortlessly."}

**What do you dislike about haku?**

I would like to be able to personalize the people dashboard and sort registrants by registration date directly on the website without needing to download a report to see when people registered and how much they paid. Additionally, I wish there were more customizable options on the People tab, such as including fields like amount paid, registration date, and organization, alongside the current options.

**What problems is haku solving and how is that benefiting you?**

We use haku for easy registration management and find it efficient for pulling necessary reports.

  ### 10. Outstanding Support with Useful Features

**Rating:** 4.0/5.0 stars

**Reviewed by:** Greg A.

**Reviewed Date:** October 20, 2025

**What do you like best about haku?**

I appreciate the excellent customer service provided by Eileen LaMontagne, which greatly influenced my decision to follow her to Haku. Her assistance in setting up and explaining the application has been very helpful, especially considering my learning curve with new software. The demographic and location information of registrants is incredibly useful for my events. I find the feature of setting up promotional emails and the ability to upload videos to be particularly beneficial. These tools help in effectively managing and promoting my annual recreational cycling events.

**What do you dislike about haku?**

I found the learning curve with Haku to be challenging due to my lack of familiarity with new applications, and despite Eileen’s helpful guidance, there were no other resources or features that easily facilitated this process.

**What problems is haku solving and how is that benefiting you?**

I find the demographic and location reporting useful, and email setups and video uploads streamline event promotion.

  ### 11. Haku: Essential for Non-Profit Event Success

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jerry C.

**Reviewed Date:** October 16, 2025

**What do you like best about haku?**

I appreciate haku's great customer service, which helped us transition smoothly onto a new platform. The platform's capability to generate detailed reports has been incredibly valuable, assisting us in solving our previous reporting issues. These reports are especially helpful for tailoring events with demographic and geographic information. I find sending emails to participants, organizing participant charges, and getting fundraising snapshots to be tremendous time savers for my team and me.

**What do you dislike about haku?**

Setting up with a new platform was challenging at first.

**What problems is haku solving and how is that benefiting you?**

Haku solves our reporting issues with detailed demographic insights, enhances event tailoring, and saves time with features like participant emailing and fundraising snapshots.

  ### 12. Accessible Help, but Sometimes Confusing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Grace J. | Manager of Communications and Team Boomer, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 17, 2025

**What do you like best about haku?**

Help is easily assessable,  I can just email two our our Haku / BEF representatives and they help us within 24 hours. Will also have a meeting with us to walk through things.

**What do you dislike about haku?**

Some of the features are a little frusterating

**What problems is haku solving and how is that benefiting you?**

Helps us organize our fundraisers, benefitting us by making our lives easier with all of the athletic events we have

  ### 13. Outstanding Support and User-Friendly Experience

**Rating:** 5.0/5.0 stars

**Reviewed by:** Meghan G. | Marketing Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 28, 2025

**What do you like best about haku?**

The customer support we receive is always top notch. The site is easy to use and I feel supported with any questions or assistance I may need.

**What do you dislike about haku?**

Navigating from desktop to my ipad, which I mostly use at expos, can function differently. Typically, if I change to the view desktop it will allowing me to have all functionality of the app.

**What problems is haku solving and how is that benefiting you?**

Being able to house all pieces of the event in one place allows me to be fully functional when I am out at expos and not on my desktop.

  ### 14. Excellent Email Marketing, But Needs Year-Over-Year Data

**Rating:** 5.0/5.0 stars

**Reviewed by:** Brent L. | Registration Coordinator, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 19, 2025

**What do you like best about haku?**

E-Mail Marketing platform makes it easy to promote races.

**What do you dislike about haku?**

Lack of live year over year data and having to use Domo reports.

**What problems is haku solving and how is that benefiting you?**

Promoting races by sending targeted emails to our database

  ### 15. Great Flexibility and Service

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 16, 2025

**What do you like best about haku?**

Flexibility, customer service and overall great technology both from a user and administration side

**What do you dislike about haku?**

A bit more rigid from a nonprofit fundraising side in terms of features for team fundraising

**What problems is haku solving and how is that benefiting you?**

Ability to increase our marketing and fundraising asks to be more streamlined and also granular, enhanced data and dashboard capabilities

  ### 16. Effortless Event Creation, Donation Tracking Could Use Fine Tuning

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 17, 2025

**What do you like best about haku?**

It's simple to create new events and customize according to your brand

**What do you dislike about haku?**

Certain functions regarding donation tracking are missing

**What problems is haku solving and how is that benefiting you?**

Haku is helping us to create fundraising teams for our events

  ### 17. Clear backend & great tools

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 03, 2025

**What do you like best about haku?**

Backend support, clear backend, great tools to manage registrations

**What do you dislike about haku?**

Longer waiting time for technical support, no exact overview of how long it takes to fix errors

**What problems is haku solving and how is that benefiting you?**

Independent management of our participant data, donation income, email campaigns, ticketing events (VIP tool, ticket sales)



- [View haku pricing details and edition comparison](https://www.g2.com/products/haku/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+09%3A16%3A01+-0500&secure%5Bsession_id%5D=584cff67-7843-401a-988a-ac7e314dee6a&secure%5Btoken%5D=c9522c71c577769beb31b9d975a1408af8943c65fc8c90cfbbe442d4778fbc7b&format=llm_user)
## haku Integrations
  - [Timing](https://www.g2.com/products/timing/reviews)

## haku Features
**Registration**
- Event creation
- User registration process
- Payment processing
- Mobile check-in
- On-site tickets and registration

**Administration**
- Reporting
- Interaction Tracking
- Automation
- Donor Profiles

**Administration**
- User Dashboard
- Donor Profiles
- Reporting
- Templates
- Customization

**Registration**
- Event Creation
- Payment Processing
- Mobile Check-In
- Merchandise
- Digital Waivers

**Auctioneering**
- Auction Listings
- Bidding Window
- Auction Type
- Ticketing
- Mobile Bidding
- Fundraising

**Volunteer Management**
- Opportunity Listings
- Volunteer Tracking
- Volunteer Scheduling
- Volunteer Profiles
- Document Management

**Generative AI**
- AI Text Generation

**Marketing and Communications**
- Event website creation
- Email automation
- Email customization
- Contact list management
- Social media promotion
- Lead generation and retrieval

**Fundraising**
- Campaign Management
- Online Donation Portal
- Event Planning
- Recurring Donations
- Peer-to-peer Fundraising
- Mobile Capabilities

**Donor Management**
- Moves Management
- Pledge Tracking
- E-Document Storage
- Acknowledgments & Communications

**Marketing and Communications**
- Social Media Marketing
- Website Design
- Contact Lists

**User Interface**
- Bidder Profiles
- Sorting
- Bid Alerts

**Engagement & Communication Tools**
- Gamification
- Mass Messaging
- Donation Pages
- Mobile Application

**Agentic AI - Event Registration & Ticketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration

**Marketing**
- Email Marketing
- Direct Mail Tools

**Interoperability**
- Event Tracking
- Gift Tracking
- Fund Accounting

**Event Operations**
- Registrant Assignments
- Performance Tracking
- Route Planning
- Fundraising
- Leaderboards
- Mobile Notifications

**Administration**
- Bid Confirmation
- Payment Processing
- Reporting

**Administration**
- CRM Integration
- Dashboards & Analytics

**Data & Reporting**
- Performance Reports
- Registrant Profiles

## Top haku Alternatives
  - [Neon CRM](https://www.g2.com/products/neon-one-llc-neon-crm/reviews) - 4.2/5.0 (415 reviews)
  - [Givebutter](https://www.g2.com/products/givebutter/reviews) - 4.7/5.0 (2,050 reviews)
  - [Donorbox](https://www.g2.com/products/donorbox/reviews) - 4.6/5.0 (1,427 reviews)