All in One Tool - As a daily Haku user I can say that working with a marketing platform that brings together email, SMS, and CRM capabilities has been a fantastic experience. The ability to segment audiences using real-time consumer data and purchase history means I rarely have to spend time pulling or uploading custom lists, since segmentation can be done directly within the platform. This makes it possible to personalize both promotional and transactional messages for highly specific groups. Having all these communication channels integrated has also helped me maintain consistent branding across every touchpoint.
Easy Revenue Attribution - We collaborated with our Haku account representative to ensure we were accurately tracking revenue from our email campaigns. This has given us valuable insights into which themes, audiences, offers, and send times are most effective, so we can repeat successful strategies or adjust as needed. We also use revenue-tracked URLs to measure campaign performance outside of Haku, from ambassador programs to expo booths and print advertising campaigns.
Effective Automations - Strong marketing automations running in the background are essential, whether your team is large or small. The main advantage is that the automation rules you set ensure your messages reach consumers at the most relevant moments in their individual journeys. For us, automations are easy to implement and are especially useful for giving runners a gentle reminder if they haven’t completed their registration, and for sharing exciting products and experiences soon after they sign up.
Dedicated Support - I really appreciate working closely with our dedicated Haku account rep, Allison. She takes the time to understand our team, our business, and our runners. She has even participated in some of our events herself, giving her firsthand insight into the workflows we’ve established in Haku. It truly feels like we have an extra team member who is always thinking about how to help our business grow and improve.
Actionable Insights - After each event, our account rep shares a scorecard with data on how we performed that year with key stats on demographics, best-selling products, registration trends, and more. It's invaluable as I plan the next year's marketing calendar. Review collected by and hosted on G2.com.
Haku is still growing in terms of the segmentation available within its email campaigns. Whenever I find a use case of something not yet available, I send it over to our account rep and she shares the feedback with the team and it's added to the product roadmap. Additionally, I would love to see some improvements made to the reporting features, but in general, I'm able to get everything I need from the dashboard as is. Review collected by and hosted on G2.com.
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