# GoSquared vs Kissmetrics Comparison | | GoSquared | Kissmetrics | |---|---|---| | **Star Rating** | 4.5 out of 5 | 4.1 out of 5 | | **Total Reviews** | 75 | 168 | | **Largest Market Segment** | Small-Business (46.5% of reviews) | Small-Business (55.6% of reviews) | | **Entry Level Price** | Free | $299.00 Per Month | --- ## Ratings Comparison | Rating | GoSquared | Kissmetrics | |---|---|---| | **Meets Requirements** | 8.8 (71 reviews) | 7.9 (154 reviews) | | **Ease of Use** | 8.8 (71 reviews) | 7.4 (155 reviews) | | **Ease of Setup** | 9.1 (23 reviews) | 6.7 (62 reviews) | | **Ease of Admin** | 8.9 (22 reviews) | 7.8 (67 reviews) | | **Quality of Support** | 8.9 (67 reviews) | 8.3 (135 reviews) | | **Has the product been a good partner in doing business?** | 8.9 (21 reviews) | 8.4 (68 reviews) | | **Product Direction (% positive)** | 9.3 (70 reviews) | 7.8 (155 reviews) | --- ## Pricing ### GoSquared #### Entry-Level Pricing Plan: Plans start at Price: Free [Learn more about GoSquared](https://www.g2.com/products/gosquared/reviews) #### Free Trial Yes ### Kissmetrics #### Entry-Level Pricing Plan: Silver Price: $299.00 Per Month Description: Best for smaller businesses - up to 10,000 monthly tracked users Key Features: - Analyze Reports: Metrics, People, Funnel, Cohort, A/B, Power - Populations: Up to 10 active - Campaigns: Unlimited Profiles, Unlimited Emails [Browse all 3 editions](https://www.g2.com/products/kissmetrics/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **GoSquared** | 8.8/10 | 60 | | **Kissmetrics** | 8.0/10 | 132 | #### Metrics | Feature | GoSquared | Kissmetrics | |---|---|---| | **Sessions - Digital Analytics** | 9.1 (55 reviews) | 8.3 (102 reviews) | | **Engagement** | 9.0 (55 reviews) | 8.1 (102 reviews) | | **Entry and Exit Pages** | 8.5 (54 reviews) | 7.7 (94 reviews) | | **Standard Event Tracking** | 8.6 (53 reviews) | 8.7 (111 reviews) | | **Custom Event Tracking** | 8.6 (49 reviews) | 8.6 (111 reviews) | | **Retention** | 9.0 (51 reviews) | 8.0 (93 reviews) | | **Return** | Feature Not Available | 7.7 (96 reviews) ✓ Verified | | **Conversions** | 9.0 (46 reviews) | 8.7 (109 reviews) | | **Funnels** | Feature Not Available | 8.4 (109 reviews) | #### Reporting | Feature | GoSquared | Kissmetrics | |---|---|---| | **Real-Time Reporting** | 9.3 (54 reviews) | 8.0 (108 reviews) | | **Trending** | 8.9 (54 reviews) | 7.6 (90 reviews) | | **Retroactive Reporting** | 8.7 (51 reviews) | 8.0 (63 reviews) | | **Segmentation** | 8.4 (47 reviews) | 8.1 (100 reviews) | | **Mobile Reporting** | 8.5 (47 reviews) | 7.1 (57 reviews) | | **Unification Across Devices** | 8.8 (48 reviews) | 8.0 (66 reviews) | | **Custom Reports and Dashboards** | 8.9 (46 reviews) | 8.1 (107 reviews) | #### Other | Feature | GoSquared | Kissmetrics | |---|---|---| | **User Data** | 8.5 (53 reviews) | 8.3 (105 reviews) | | **Site Search Reporting** | Feature Not Available | 7.6 (58 reviews) | | **Campaign Tracking** | 8.7 (45 reviews) | 8.2 (91 reviews) | | **E-Commerce** | 9.1 (35 reviews) | 7.9 (61 reviews) | | **Promotional Messages** | 8.7 (32 reviews) | 7.4 (39 reviews) | | **Administration Alerts** | 8.4 (47 reviews) | Feature Not Available | #### Agentic AI - Digital Analytics | Feature | GoSquared | Kissmetrics | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Administration | Feature | GoSquared | Kissmetrics | |---|---|---| | **API / Integrations** | 8.8 (40 reviews) | 7.8 (88 reviews) | | **QA Testing** | 8.9 (42 reviews) | 7.6 (57 reviews) | | **Performance and Reliability** | 8.9 (54 reviews) | 8.1 (98 reviews) | | **User, Role, and Access Management** | 8.7 (47 reviews) | 8.7 (98 reviews) | ### Mobile App Analytics | Product | Score | Reviews | |---|---|---| | **GoSquared** | N/A | N/A | | **Kissmetrics** | 9.2/10 | 5 | #### User Identification | Feature | GoSquared | Kissmetrics | |---|---|---| | **Demographics** | Not enough data | 9.0 (5 reviews) | | **User Segmentation** | Not enough data | 9.3 (5 reviews) | | **Geolocation** | Not enough data | 9.7 (5 reviews) | #### Tracking & Reporting | Feature | GoSquared | Kissmetrics | |---|---|---| | **Custom Event Tracking** | Not enough data | 8.7 (5 reviews) | | **Real-Time Insights** | Not enough data | 9.0 (5 reviews) | | **Attribution** | Not enough data | 9.0 (5 reviews) | | **Dashboard** | Not enough data | 9.0 (5 reviews) | | **User Path Tracking** | Not enough data | 9.3 (5 reviews) | | **User Activity History** | Not enough data | 9.3 (5 reviews) | #### Metrics | Feature | GoSquared | Kissmetrics | |---|---|---| | **Engagement** | Not enough data | 9.3 (5 reviews) | | **Exit Tracking** | Not enough data | 9.3 (5 reviews) | | **Retention** | Not enough data | 9.3 (5 reviews) | | **Return** | Not enough data | Not enough data | | **Conversions** | Not enough data | 9.7 (5 reviews) | ### Conversational Marketing | Product | Score | Reviews | |---|---|---| | **GoSquared** | N/A | N/A | | **Kissmetrics** | N/A | N/A | #### Messenger | Feature | GoSquared | Kissmetrics | |---|---|---| | **Sequencing** | Not enough data | Not enough data | | **AI** | Not enough data | Not enough data | | **Live Chat** | Not enough data | Not enough data | | **Customization Interface** | Not enough data | Not enough data | #### Channels | Feature | GoSquared | Kissmetrics | |---|---|---| | **Social Media** | Not enough data | Not enough data | | **Website** | Not enough data | Not enough data | | **Text Message (SMS)** | Not enough data | Not enough data | | **Voice Assistants** | Not enough data | Not enough data | | **Other** | Not enough data | Not enough data | #### Customers | Feature | GoSquared | Kissmetrics | |---|---|---| | **Targeting** | Not enough data | Not enough data | | **Profiles** | Not enough data | Not enough data | | **Analytics** | Not enough data | Not enough data | | **Lead Gathering** | Not enough data | Not enough data | | **Sales Conversion** | Not enough data | Not enough data | #### Agentic AI - Conversational Marketing | Feature | GoSquared | Kissmetrics | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Lead Generation | Product | Score | Reviews | |---|---|---| | **GoSquared** | N/A | N/A | | **Kissmetrics** | N/A | N/A | #### Lead Generation | Feature | GoSquared | Kissmetrics | |---|---|---| | **Lead Builder** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | | **Data Import & Export Tools** | Not enough data | Not enough data | ### Product Analytics | Product | Score | Reviews | |---|---|---| | **GoSquared** | N/A | N/A | | **Kissmetrics** | 8.1/10 | 10 | #### Product Analytics | Feature | GoSquared | Kissmetrics | |---|---|---| | **Account-Level Analytics** | Not enough data | 8.1 (9 reviews) | | **User-Level Analytics** | Not enough data | 8.3 (10 reviews) | | **Segmentation** | Not enough data | 7.7 (10 reviews) | | **Funnels** | Not enough data | 8.2 (10 reviews) | | **Alerts** | Not enough data | 8.1 (9 reviews) | | **Multi-Product Analytics** | Not enough data | 9.2 (8 reviews) | | **User Scoring** | Not enough data | 8.0 (9 reviews) | | **Integrations** | Not enough data | 7.6 (9 reviews) | #### Agentic AI - Product Analytics | Feature | GoSquared | Kissmetrics | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Behavioral Analytics - Product Analytics | Feature | GoSquared | Kissmetrics | |---|---|---| | **Multi-Product Analytics** | Not enough data | Not enough data | | **User level Analytics** | Not enough data | Not enough data | | **Account level Analytics** | Not enough data | Not enough data | | **Segmentation** | Not enough data | Not enough data | | **Funnels** | Not enough data | Not enough data | #### Platform Infrastructure - Product Analytics | Feature | GoSquared | Kissmetrics | |---|---|---| | **Cross System integrations** | Not enough data | Not enough data | | **Alerts** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | #### AI driven optimization - Product Analytics | Feature | GoSquared | Kissmetrics | |---|---|---| | **User scoring** | Not enough data | Not enough data | | **Adaptive learning** | Not enough data | Not enough data | | **Automated insights** | Not enough data | Not enough data | | **Autonomous task execution** | Not enough data | Not enough data | ### E-Commerce Analytics | Product | Score | Reviews | |---|---|---| | **GoSquared** | N/A | N/A | | **Kissmetrics** | 8.7/10 | 10 | #### Analytics | Feature | GoSquared | Kissmetrics | |---|---|---| | **Reports** | Not enough data | 9.7 (10 reviews) | | **Dashboard** | Not enough data | 8.7 (10 reviews) | | **Web Analytics** | Not enough data | 9.2 (10 reviews) | | **Campaign Tracking** | Not enough data | 9.5 (10 reviews) | | **Customer Demographics** | Not enough data | 8.3 (9 reviews) | | **Predictive Analytics** | Not enough data | 7.8 (10 reviews) | #### Administration | Feature | GoSquared | Kissmetrics | |---|---|---| | **Data Storage** | Not enough data | 8.5 (10 reviews) | | **A/B Testing** | Not enough data | 8.2 (10 reviews) | | **Integrations** | Not enough data | 8.2 (10 reviews) | #### Generative AI | Feature | GoSquared | Kissmetrics | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | #### Agentic AI - E-Commerce Analytics | Feature | GoSquared | Kissmetrics | |---|---|---| | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Lead Capture | Product | Score | Reviews | |---|---|---| | **GoSquared** | N/A | N/A | | **Kissmetrics** | N/A | N/A | #### Lead Monitoring | Feature | GoSquared | Kissmetrics | |---|---|---| | **Features** | Not enough data | Not enough data | | **Performance** | Not enough data | Not enough data | | **Identification** | Not enough data | Not enough data | #### Agentic AI - Lead Capture | Feature | GoSquared | Kissmetrics | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Data Capture | Feature | GoSquared | Kissmetrics | |---|---|---| | **Mobile** | Not enough data | Not enough data | | **Websites** | Not enough data | Not enough data | | **Social Media** | Not enough data | Not enough data | | **Data** | Not enough data | Not enough data | #### Analytics | Feature | GoSquared | Kissmetrics | |---|---|---| | **Export/Import** | Not enough data | Not enough data | | **Reporting** | Not enough data | Not enough data | #### Customization | Feature | GoSquared | Kissmetrics | |---|---|---| | **Forms** | Not enough data | Not enough data | | **Personalization** | Not enough data | Not enough data | | **Templates** | Not enough data | Not enough data | | **Integration** | Not enough data | Not enough data | ### Marketing Analytics | Product | Score | Reviews | |---|---|---| | **GoSquared** | N/A | N/A | | **Kissmetrics** | N/A | N/A | #### Marketing Operations | Feature | GoSquared | Kissmetrics | |---|---|---| | **ROI Tracking** | Not enough data | Not enough data | | **Data Collection** | Not enough data | Not enough data | | **Customer Insights** | Not enough data | Not enough data | | **Multi-User Access** | Not enough data | Not enough data | | **Spend Management** | Not enough data | Not enough data | | **White Label** | Not enough data | Not enough data | #### Campaign Activity | Feature | GoSquared | Kissmetrics | |---|---|---| | **Campaign Insights** | Not enough data | Not enough data | | **Reports and Dashboards** | Not enough data | Not enough data | | **Campaign Stickiness** | Not enough data | Not enough data | | **Multichannel Tracking** | Not enough data | Not enough data | | **Brand Optimization** | Not enough data | Not enough data | | **Predictive Analytics** | Not enough data | Not enough data | #### Agentic AI - Marketing Analytics | Feature | GoSquared | Kissmetrics | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Mobile Analytics | Product | Score | Reviews | |---|---|---| | **GoSquared** | N/A | N/A | | **Kissmetrics** | 9.4/10 | 5 | #### Metrics | Feature | GoSquared | Kissmetrics | |---|---|---| | **Engagement** | Not enough data | 9.3 (5 reviews) | | **Exit Tracking** | Not enough data | 9.3 (5 reviews) | | **Retention** | Not enough data | 9.3 (5 reviews) | | **Return** | Not enough data | Not enough data | | **Conversions** | Not enough data | 9.7 (5 reviews) | ### Mobile App Optimization | Product | Score | Reviews | |---|---|---| | **GoSquared** | N/A | N/A | | **Kissmetrics** | N/A | N/A | #### Variation Testing | Feature | GoSquared | Kissmetrics | |---|---|---| | **A/B Testing** | Not enough data | Not enough data | | **WYSIWYG Editor** | Not enough data | Not enough data | | **Conversion Goal** | Not enough data | Not enough data | | **Percentage of Traffic** | Not enough data | Not enough data | | **Confidence Level** | Not enough data | Not enough data | | **Multivariant Testing** | Not enough data | Not enough data | #### Reporting | Feature | GoSquared | Kissmetrics | |---|---|---| | **Segmentation** | Not enough data | Not enough data | | **Reports and Dashboards** | Not enough data | Not enough data | #### Personalization | Feature | GoSquared | Kissmetrics | |---|---|---| | **Standard Targeting** | Not enough data | Not enough data | | **Custom Targeting** | Not enough data | Not enough data | | **Data Segmentation** | Not enough data | Not enough data | #### Administration | Feature | GoSquared | Kissmetrics | |---|---|---| | **API / Integrations** | Not enough data | Not enough data | | **QA Testing** | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Unique to GoSquared (3):** [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Unique to Kissmetrics (4):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics) --- ## Reviewer Demographics ### By Company Size | Segment | GoSquared | Kissmetrics | |---|---|---| | **Small-Business** | 46.5% | 55.6% | | **Mid-Market** | 35.2% | 35.0% | | **Enterprise** | 18.3% | 9.4% | ### By Industry #### GoSquared - **Marketing and Advertising:** 14.9% - **Health, Wellness and Fitness:** 5.4% - **Arts and Crafts:** 5.4% - **Information Technology and Services:** 5.4% - **Computer Software:** 5.4% - **Financial Services:** 5.4% - **Food & Beverages:** 4.1% - **Internet:** 4.1% - **Entertainment:** 4.1% - **Human Resources:** 2.7% - **Other:** 43.2% #### Kissmetrics - **Computer Software:** 22.6% - **Internet:** 18.3% - **Marketing and Advertising:** 12.8% - **Information Technology and Services:** 7.9% - **Retail:** 3.7% - **Higher Education:** 2.4% - **Health, Wellness and Fitness:** 2.4% - **E-Learning:** 1.8% - **Real Estate:** 1.2% - **Publishing:** 1.2% - **Other:** 25.6% --- ## Alternatives ### Alternatives to GoSquared - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6851 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1367 reviews) - [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3872 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (598 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14821 reviews) - [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) — 4.4/5 stars (207 reviews) - [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1646 reviews) - [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews) ### Alternatives to Kissmetrics - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1367 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2938 reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6851 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (598 reviews) - [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1797 reviews) - [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) — 4.4/5 stars (207 reviews) - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) — 4.4/5 stars (929 reviews) --- ## Top Discussions ### GoSquared No discussions available for this product. ### Kissmetrics - Title: [Are there other similar products on the market?](https://www.g2.com/discussions/31082-are-there-other-similar-products-on-the-market) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Hi Ben, Kissmetrics is one of the more flexible analytics tools on the market due to being able to capture and store data by person, which allows you to..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/gosquared-vs-kissmetrics)