Link copied to clipboard # GoSquared vs Kissmetrics Comparison - What are their main differences? Share [ Export ](/compare/gosquared/kissmetrics/export.csv) GoSquaredKissmetrics[+ Add Product](#) Reviews **GoSquared** [ 4.5/5(75) ](https://www.g2.com/products/gosquared/reviews#reviews) **Kissmetrics** [ 4.1/5(168) ](https://www.g2.com/products/kissmetrics/reviews#reviews) Pricing **GoSquared** Free Trial **Free** · Plans start at **Kissmetrics** Free Trial **Free** Per Month · Starter **Pricing Insights** from reviews Time to Implement **GoSquared** \<1 monthFaster Based on 7 responses **Kissmetrics** 1 month Based on 26 responses Return on Investment **GoSquared** 9 months5 months sooner Based on 5 responses **Kissmetrics** 14 months Based on 16 responses Perceived Cost **GoSquared** $$$$$ **Kissmetrics** $$$$$ Average Discount **GoSquared** Not enough reviews yet **Kissmetrics** 15% ![GoSquared](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_7b51c78fada0f0a8beda0c43718bf312/gosquared.png "GoSquared") ![Kissmetrics](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_058174144e3a16cb961af681248433a2/kissmetrics.png "Kissmetrics") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. Pros & Cons **GoSquared** Not enough data **Kissmetrics** Not enough data Screenshots **GoSquared** ![GoSquared screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/102802/now-safari_2x.png) **Kissmetrics** ![Kissmetrics screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/62495/expirable-direct-uploads_2F934c439f-9309-47cb-a11c-87371bd3cde5_2Fanimation-with-laptop.gif) Ratings Meets Requirements **GoSquared** 8.8 8.871 **Kissmetrics** 7.9 7.9154 Ease of Use **GoSquared** 8.8 8.871 **Kissmetrics** 7.4 7.4155 Ease of Setup **GoSquared** 9.1 9.123 **Kissmetrics** 6.7 6.762 Ease of Admin **GoSquared** 8.9 8.922 **Kissmetrics** 7.8 7.867 Quality of Support **GoSquared** 8.9 8.967 **Kissmetrics** 8.3 8.3135 Has the product been a good partner in doing business? **GoSquared** 8.9 8.921 **Kissmetrics** 8.4 8.468 Product Direction (% positive) **GoSquared** 9.3 9.370 **Kissmetrics** 7.8 7.8155 Features Digital Analytics[Hide 31 FeaturesShow 31 Features](javascript:void(0);) 8.8 60 8.0 132 Metrics Sessions - Digital Analytics 9.1(won by 0.8) 55 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 102 Engagement 9.0(won by 0.9) 55 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 102 Entry and Exit Pages 8.5(won by 0.8) 54 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 94 Standard Event Tracking 8.6 53 8.7(won by 0.1) 111 Custom Event Tracking 8.6(tied score) 49 8.6(tied score) 111 Retention 9.0(won by 1.0) 51 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 93 Conversions 9.0(won by 0.3) 46 8.7 109 Return Feature Not Available 7.7(won by default) 96 | Verified Funnels Feature Not Available 8.4(won by default) 109 Reporting Real-Time Reporting 9.3(won by 1.3) 54 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 108 Trending 8.9(won by 1.3) 54 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 90 Retroactive Reporting 8.7(won by 0.7) 51 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 63 Segmentation 8.4(won by 0.3) 47 8.1 100 Mobile Reporting 8.5(won by 1.4) 47 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 57 Unification Across Devices 8.8(won by 0.8) 48 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 66 Custom Reports and Dashboards 8.9(won by 0.8) 46 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 107 Other User Data 8.5(won by 0.2) 53 8.3 105 Campaign Tracking 8.7(won by 0.5) 45 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 91 E-Commerce 9.1(won by 1.2) 35 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 61 Promotional Messages 8.7(won by 1.3) 32 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 39 Site Search Reporting Feature Not Available 7.6(won by default) 58 Administration Alerts 8.4(won by default) 47 Feature Not Available Load Time Monitoring Feature Not Available Feature Not Available Agentic AI - Digital Analytics Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Administration API / Integrations 8.8(won by 1.0) 40 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 88 QA Testing 8.9(won by 1.3) 42 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 57 Performance and Reliability 8.9(won by 0.8) 54 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 98 User, Role, and Access Management 8.7(tied score) 47 8.7(tied score) 98 Mobile App Analytics[Hide 59 FeaturesShow 59 Features](javascript:void(0);) Not enough data 9.2 5 User Identification Demographics Not enough data 9.0(won by default) 5 User Segmentation Not enough data 9.3(won by default) 5 Geolocation Not enough data 9.7(won by default) 5 Predictive Analytics Not enough data Not enough data Tracking & Reporting Custom Event Tracking Not enough data 8.7(won by default) 5 Real-Time Insights Not enough data 9.0(won by default) 5 Attribution Not enough data 9.0(won by default) 5 Activity Dashboard Not enough data 9.0(won by default) 5 User Path Tracking Not enough data 9.3(won by default) 5 User Activity History Not enough data 9.3(won by default) 5 Multi-Channel Attribution Not enough data Not enough data In-App Events Tracking Not enough data Not enough data Metrics Engagement Not enough data 9.3(won by default) 5 Exit Tracking Not enough data 9.3(won by default) 5 Retention Not enough data 9.3(won by default) 5 Conversions Not enough data 9.7(won by default) 5 Return Not enough data Not enough data Engagement Tracking Not enough data Not enough data Uninstall Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data Location Tracking Not enough data Not enough data ROI Tracking Not enough data Not enough data Retention Tracking Not enough data Not enough data Visitor Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Revenue Tracking Not enough data Not enough data Additional Functionality Monitoring Not enough data Not enough data Push Notifications Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Campaign Management Not enough data Not enough data Data Modeling Not enough data Not enough data Funnel Analysis Not enough data Not enough data For Marketers Not enough data Not enough data Single Sign On Not enough data Not enough data Workflow Management Not enough data Not enough data Customer Experience Management Not enough data Not enough data Trend Analysis Not enough data Not enough data Mobile Access Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Alerts/Escalation Not enough data Not enough data Data Import/Export Not enough data Not enough data Collaboration Tools Not enough data Not enough data Session Recording Not enough data Not enough data Data Visualization Not enough data Not enough data Root Cause Analysis Not enough data Not enough data Drag & Drop Not enough data Not enough data Performance Metrics Not enough data Not enough data Generative AI Not enough data Not enough data Cohort Analysis Not enough data Not enough data Issue Management Not enough data Not enough data Compliance Management Not enough data Not enough data Heatmaps Not enough data Not enough data Customizable Branding Not enough data Not enough data Search/Filter Not enough data Not enough data AI Copilot Not enough data Not enough data Event Triggered Actions Not enough data Not enough data API Not enough data Not enough data Reporting/Analytics Not enough data Not enough data A/B Testing Not enough data Not enough data Product Analytics[Hide 39 FeaturesShow 39 Features](javascript:void(0);) Not enough data 8.2 10 Product Analytics Account-Level Analytics Not enough data 8.1(won by default) 9 User-Level Analytics Not enough data 8.3(won by default) 10 Segmentation Not enough data 7.7(won by default) 10 Funnels Not enough data 8.2(won by default) 10 Alerts Not enough data 8.1(won by default) 9 Multi-Product Analytics Not enough data 9.2(won by default) 8 User Scoring Not enough data 8.0(won by default) 9 Integrations Not enough data 7.6(won by default) 9 Usage Tracking/Analytics Not enough data Not enough data Agentic AI - Product Analytics Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Machine Learning Not enough data Not enough data Behavioral Analytics - Product Analytics Multi-Product Analytics Not enough data Not enough data User level Analytics Not enough data Not enough data Account level Analytics Not enough data Not enough data Segmentation Not enough data Not enough data Funnels Not enough data Not enough data Platform Infrastructure - Product Analytics Cross System integrations Not enough data Not enough data Alerts Not enough data Not enough data Integrations Not enough data Not enough data AI driven optimization - Product Analytics User scoring Not enough data Not enough data Adaptive learning Not enough data Not enough data Automated insights Not enough data Not enough data Autonomous task execution Not enough data Not enough data Additional Functionality Conversion Tracking Not enough data Not enough data Funnel Analysis Not enough data Not enough data Product Data Management Not enough data Not enough data Engagement Tracking Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Cohort Analysis Not enough data Not enough data Session Recording Not enough data Not enough data AI Copilot Not enough data Not enough data Data Visualization Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Generative AI Not enough data Not enough data Interactive Reports Not enough data Not enough data A/B Testing Not enough data Not enough data E-Commerce Analytics[Hide 15 FeaturesShow 15 Features](javascript:void(0);) Not enough data 8.7 10 Analytics Reports Not enough data 9.7(won by default) 10 Dashboard Not enough data 8.7(won by default) 10 Web Analytics Not enough data 9.2(won by default) 10 Campaign Tracking Not enough data 9.5(won by default) 10 Customer Demographics Not enough data 8.3(won by default) 9 Predictive Analytics Not enough data 7.8(won by default) 10 Administration Data Storage Not enough data 8.5(won by default) 10 A/B Testing Not enough data 8.2(won by default) 10 Integrations Not enough data 8.2(won by default) 10 Generative AI AI Text Generation Not enough data Not enough data Agentic AI - E-Commerce Analytics Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Mobile Analytics[Hide 14 FeaturesShow 14 Features](javascript:void(0);) Not enough data 9.4 5 Metrics Engagement Not enough data 9.3(won by default) 5 Exit Tracking Not enough data 9.3(won by default) 5 Retention Not enough data 9.3(won by default) 5 Conversions Not enough data 9.7(won by default) 5 Return Not enough data Not enough data Engagement Tracking Not enough data Not enough data Uninstall Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data Location Tracking Not enough data Not enough data ROI Tracking Not enough data Not enough data Retention Tracking Not enough data Not enough data Visitor Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Revenue Tracking Not enough data Not enough data Show 5 feature categories with incomplete data Conversational Marketing[Hide 68 FeaturesShow 68 Features](javascript:void(0);) Not enough data Not enough data Messenger Sequencing Not enough data Not enough data AI Not enough data Not enough data Video Chat Not enough data Not enough data Customization Interface Not enough data Not enough data Generative AI Not enough data Not enough data Channels Social Media Integration Not enough data Not enough data Website Not enough data Not enough data Text Message (SMS) Not enough data Not enough data Voice Assistants Not enough data Not enough data Other Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Customers Audience Targeting Not enough data Not enough data Profiles Not enough data Not enough data Analytics Not enough data Not enough data Lead Gathering Not enough data Not enough data Sales Conversion Not enough data Not enough data Customer Service Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Agentic AI - Conversational Marketing Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Multi-Language Not enough data Not enough data Additional Functionality Customizable Fields Not enough data Not enough data API Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Lead Nurturing Not enough data Not enough data Human Handover Not enough data Not enough data Lead Management Not enough data Not enough data Product Recommendations Not enough data Not enough data Customer Experience Management Not enough data Not enough data SMS Messaging Not enough data Not enough data Appointment Management Not enough data Not enough data Chat/Messaging Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Lead Distribution Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Data Import/Export Not enough data Not enough data A/B Testing Not enough data Not enough data Real-Time Data Not enough data Not enough data Real-time Conversations Not enough data Not enough data Customizable Branding Not enough data Not enough data Lead Qualification Not enough data Not enough data Template Management Not enough data Not enough data Autoresponders Not enough data Not enough data Contact Database Not enough data Not enough data Customer Segmentation Not enough data Not enough data One-to-One Messaging Not enough data Not enough data Communication Management Not enough data Not enough data Campaign Management Not enough data Not enough data Activity Dashboard Not enough data Not enough data Lead Capture Not enough data Not enough data Appointment Scheduling Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Chatbot Not enough data Not enough data Group Messaging Not enough data Not enough data AI Copilot Not enough data Not enough data Customer Database Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Email Automation Not enough data Not enough data Surveys & Feedback Not enough data Not enough data CRM Not enough data Not enough data Engagement Tracking Not enough data Not enough data Lead Generation[Hide 5 FeaturesShow 5 Features](javascript:void(0);) Not enough data Not enough data Lead Generation Lead Builder Not enough data Not enough data CRM Integration Not enough data Not enough data Marketing Automation Integration Not enough data Not enough data Social Media Integration Not enough data Not enough data Data Import & Export Tools Not enough data Not enough data Lead Capture[Hide 83 FeaturesShow 83 Features](javascript:void(0);) Not enough data Not enough data Lead Monitoring Features Not enough data Not enough data Performance Not enough data Not enough data Identification Not enough data Not enough data Lead Capture Not enough data Not enough data Agentic AI - Lead Capture Cross-system Integration Not enough data Not enough data Proactive Assistance Not enough data Not enough data Data Capture Mobile Not enough data Not enough data Websites Not enough data Not enough data Social Media Not enough data Not enough data Data Not enough data Not enough data Analytics Export/Import Not enough data Not enough data Reporting Not enough data Not enough data Customization Web Forms Not enough data Not enough data Personalization Not enough data Not enough data Templates Not enough data Not enough data Integration Not enough data Not enough data Social Media Integration Not enough data Not enough data Customizable Forms Not enough data Not enough data Customizable Templates Not enough data Not enough data Additional Functionality Lead Segmentation Not enough data Not enough data Conversion Tracking Not enough data Not enough data Activity Dashboard Not enough data Not enough data A/B Testing Not enough data Not enough data AI Copilot Not enough data Not enough data Pipeline Management Not enough data Not enough data Drag & Drop Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Multi-Campaign Not enough data Not enough data Prospecting Tools Not enough data Not enough data Customizable Fields Not enough data Not enough data Lead Distribution Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Engagement Tracking Not enough data Not enough data Generative AI Not enough data Not enough data Chat/Messaging Not enough data Not enough data CRM Not enough data Not enough data Email Marketing Not enough data Not enough data Template Management Not enough data Not enough data Lead Nurturing Not enough data Not enough data Customizable Branding Not enough data Not enough data Contact Management Not enough data Not enough data Contact Database Not enough data Not enough data Email Management Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Customer Segmentation Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Campaign Management Not enough data Not enough data Activity Tracking Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Data Extraction Not enough data Not enough data Lead Notifications Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Dashboard Not enough data Not enough data Business Card/Badge Scanning Not enough data Not enough data Lead Generation Not enough data Not enough data Customer Database Not enough data Not enough data Autoresponders Not enough data Not enough data Lead Qualification Not enough data Not enough data API Not enough data Not enough data Forms Management Not enough data Not enough data Visitor Tracking Not enough data Not enough data Lead Management Not enough data Not enough data Campaign Analytics Not enough data Not enough data Search/Filter Not enough data Not enough data Campaign Planning Not enough data Not enough data Lead Scoring Not enough data Not enough data Email Tracking Not enough data Not enough data Drip Campaigns Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Lead Verification/Validation Not enough data Not enough data Source Tracking Not enough data Not enough data Calendar Management Not enough data Not enough data Reminders Not enough data Not enough data Interaction Tracking Not enough data Not enough data Opportunity Management Not enough data Not enough data Sales Reports Not enough data Not enough data Document Storage Not enough data Not enough data Sales Trend Analysis Not enough data Not enough data Monitoring Not enough data Not enough data For Sales Teams/Organizations Not enough data Not enough data Sales Forecasting Not enough data Not enough data Workflow Management Not enough data Not enough data Task Management Not enough data Not enough data Marketing Analytics[Hide 83 FeaturesShow 83 Features](javascript:void(0);) Not enough data Not enough data Marketing Operations ROI Tracking Not enough data Not enough data Data Collection Not enough data Not enough data Customer Insights Not enough data Not enough data Multi-User Access Not enough data Not enough data Spend Management Not enough data Not enough data White Label Not enough data Not enough data Multi-Channel Data Collection Not enough data Not enough data Engagement Tracking Not enough data Not enough data Keyword Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Campaign Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data SEO Management Not enough data Not enough data Tag Management Not enough data Not enough data Real-Time Data Not enough data Not enough data Activity Tracking Not enough data Not enough data Click Tracking Not enough data Not enough data Contact Management Not enough data Not enough data Content Management Not enough data Not enough data Lead Management Not enough data Not enough data Email Management Not enough data Not enough data Campaign Management Not enough data Not enough data Channel Management Not enough data Not enough data Template Management Not enough data Not enough data Workflow Management Not enough data Not enough data Campaign Activity Campaign Insights Not enough data Not enough data Reports and Dashboards Not enough data Not enough data Campaign Stickiness Not enough data Not enough data Multichannel Tracking Not enough data Not enough data Brand Optimization Not enough data Not enough data Predictive Analytics Not enough data Not enough data Multi-Campaign Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Drip Campaigns Not enough data Not enough data Visual Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Customizable Reports Not enough data Not enough data Agentic AI - Marketing Analytics Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Proactive Assistance Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Additional Functionality Event Marketing Not enough data Not enough data Social Promotion Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Generative AI Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Generation Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Customizable Forms Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Monitoring Not enough data Not enough data AI Copilot Not enough data Not enough data Customizable Templates Not enough data Not enough data Email Templates Not enough data Not enough data Web Forms Not enough data Not enough data Lead Capture Not enough data Not enough data Customizable Branding Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Campaign Planning Not enough data Not enough data A/B Testing Not enough data Not enough data CRM Not enough data Not enough data Customer Segmentation Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Autoresponders Not enough data Not enough data Drag & Drop Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Email Marketing Not enough data Not enough data API Not enough data Not enough data Customizable Fields Not enough data Not enough data Contact Database Not enough data Not enough data Data Visualization Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Source Connectors Not enough data Not enough data Search/Filter Not enough data Not enough data Multi-Channel Attribution Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data KPI Monitoring Not enough data Not enough data Cohort Analysis Not enough data Not enough data Mobile App Optimization[Hide 15 FeaturesShow 15 Features](javascript:void(0);) Not enough data Not enough data Variation Testing A/B Testing Not enough data Not enough data WYSIWYG Editor Not enough data Not enough data Conversion Goal Not enough data Not enough data Percentage of Traffic Not enough data Not enough data Confidence Level Not enough data Not enough data Multivariant Testing Not enough data Not enough data Reporting Segmentation Not enough data Not enough data Reports and Dashboards Not enough data Not enough data Personalization Standard Targeting Not enough data Not enough data Custom Targeting Not enough data Not enough data Data Segmentation Not enough data Not enough data Administration API / Integrations Not enough data Not enough data QA Testing Not enough data Not enough data Performance and Reliability Not enough data Not enough data User, Role, and Access Management Not enough data Not enough data User Insights Reviewers' Company Size [![GoSquared](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_7b51c78fada0f0a8beda0c43718bf312/gosquared.png "GoSquared")](https://www.g2.com/products/gosquared/reviews) GoSquared Small-Business(50 or fewer emp.) 46.5% Mid-Market(51-1000 emp.) 35.2% Enterprise(\> 1000 emp.) 18.3% [![Kissmetrics](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_058174144e3a16cb961af681248433a2/kissmetrics.png "Kissmetrics")](https://www.g2.com/products/kissmetrics/reviews) Kissmetrics Small-Business(50 or fewer emp.) 55.6% Mid-Market(51-1000 emp.) 35.0% Enterprise(\> 1000 emp.) 9.4% Small-Business (50 or fewer emp.) 46.5% 55.6% Mid-Market (51-1000 emp.) 35.2% 35.0% Enterprise (\> 1000 emp.) 18.3% 9.4% Reviewers' Industry [![GoSquared](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_7b51c78fada0f0a8beda0c43718bf312/gosquared.png "GoSquared")](https://www.g2.com/products/gosquared/reviews) GoSquared Marketing and Advertising 14.9% Health, Wellness and Fitness 5.4% Arts and Crafts 5.4% Information Technology and Services 5.4% Computer Software 5.4% Other 63.5% [![Kissmetrics](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_058174144e3a16cb961af681248433a2/kissmetrics.png "Kissmetrics")](https://www.g2.com/products/kissmetrics/reviews) Kissmetrics Computer Software 22.6% Internet 18.3% Marketing and Advertising 12.8% Information Technology and Services 7.9% Retail 3.7% Other 34.8% FAQs ## GoSquared vs Kissmetrics FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between Kissmetrics vs GoSquared? GoSquared stands out for its higher reviewer satisfaction scores across setup, support, and ease of use, while Kissmetrics is noted for advanced funnel and cohort analytics. | | [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) | [GoSquared](https://www.g2.com/products/gosquared/reviews) | | --- | --- | --- | | G2 Rating (reviews) | 4.1/5 (168 reviews) | 4.5/5 (75 reviews) | | Largest Segment | Small-Business | Small-Business | | Ease of Setup score | 6.7 | 9.1 | | Quality of Support score | 8.3 | 8.9 | | Top Reviewer-Cited Strength | Advanced funnel and cohort analytics | Real-time analytics and user-friendly interface | ### How do the pricing models of Kissmetrics and GoSquared compare? GoSquared is rated higher for value by reviewers, with a stronger Price/Cost satisfaction score than Kissmetrics. - **Kissmetrics:** Reviewers highlight Kissmetrics as a cost-effective solution for robust analytics, but note that extra charges for some services and setup complexity can impact perceived value. - **GoSquared:** GoSquared is praised for its value, especially for small to medium businesses, with reviewers citing its all-in-one capabilities and user-friendly experience, though some mention the price can be high for advanced features. ### What are the best alternatives to Kissmetrics and GoSquared? Google Analytics, Heap by Contentsquare, and Mixpanel are the top three alternatives to Kissmetrics and GoSquared. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) | 4.1/5 (168 reviews) | Small-Business | Cost-effective for robust analytics | Advanced funnel and cohort analytics | | [GoSquared](https://www.g2.com/products/gosquared/reviews) | 4.5/5 (75 reviews) | Small-Business | Praised for value, especially for SMBs | Real-time analytics and user-friendly interface | | [Google Analytics](https://www.g2.com/products/google-analytics/reviews) | 4.5/5 (6863 reviews) | Small-Business | — | Comprehensive analytics and reporting | | [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) | 4.4/5 (1097 reviews) | Mid-Market | — | Automatic event tracking | | [Mixpanel](https://www.g2.com/products/mixpanel/reviews) | 4.5/5 (1371 reviews) | Small-Business | — | Powerful segmentation and cohort analysis | ### Which E-Commerce Analytics features should I prioritize when comparing Kissmetrics and GoSquared? Buyers should prioritize funnel analysis, real-time analytics, ease of setup, integrations, and support quality when comparing Kissmetrics and GoSquared. - **Funnel analysis:** Kissmetrics offers advanced funnel and cohort analytics, frequently cited as a key strength; GoSquared does not offer this feature. - **Real-time analytics:** GoSquared is praised for real-time analytics and live visitor tracking, with an 8.8 Meets Requirements score; Kissmetrics focuses more on historical and cohort analysis. - **Ease of setup:** GoSquared scores 9.1 on Ease of Setup, while Kissmetrics scores 6.7, indicating a smoother onboarding experience with GoSquared. - **Integrations:** Kissmetrics reviewers mention integration with multiple platforms, but also note challenges; GoSquared reviewers highlight ease of integration and recent improvements. - **Support quality:** GoSquared scores 8.9 for Quality of Support, compared to Kissmetrics at 8.3, reflecting higher satisfaction with GoSquared's support. ### What are the pros and cons of Kissmetrics vs GoSquared? Kissmetrics is strongest in advanced analytics and segmentation, while GoSquared excels in real-time analytics and ease of use. - **Kissmetrics strengths:** Advanced funnel and cohort analytics, robust segmentation, and integration with multiple platforms. - **Kissmetrics trade-offs:** Reviewers note a learning curve, setup complexity, slower report loading for large datasets, and extra charges for some features. - **GoSquared strengths:** Real-time analytics, user-friendly interface, live chat, and high ease of setup and support scores. - **GoSquared trade-offs:** Some reviewers mention higher pricing for advanced features and a desire for more customizable reports. ### Is Kissmetrics or GoSquared better for small businesses? GoSquared is the better fit for small businesses, with higher satisfaction scores and a strong small-business reviewer base. - **Kissmetrics:** Largest segment is Small-Business; reviewers appreciate its analytics depth but mention setup complexity as a challenge for smaller teams. - **GoSquared:** Largest segment is Small-Business; reviewers consistently praise its ease of use, setup, and value for small to medium businesses. ### Which E-Commerce Analytics platform has better integrations? GoSquared is favored for integrations, with reviewers highlighting its ease of integration and recent improvements. - **Kissmetrics:** Reviewers mention integration with platforms like HubSpot and Segment, but also note challenges with third-party tool integrations. - **GoSquared:** Reviewers highlight ease of integration, especially with Google Data Studio and Mailchimp, and recent improvements in integration capabilities. ### How do Kissmetrics and GoSquared compare on customer support? GoSquared and Kissmetrics are both rated highly for support, but GoSquared holds a slight edge with a 0.6-point higher Quality of Support score. - **Kissmetrics:** Reviewers describe prompt and helpful support, though some mention delays and a need for more qualified staff for complex issues. - **GoSquared:** Reviewers consistently praise responsive, friendly, and effective support, with many citing instant help and live chat as standout features. ### Which is easier to implement, Kissmetrics or GoSquared? GoSquared is significantly easier to implement, with a 2.4-point higher Ease of Setup score than Kissmetrics. - **Kissmetrics:** Reviewers note a learning curve and setup complexity, especially for teams without dedicated IT resources, but also mention helpful onboarding support. - **GoSquared:** Reviewers consistently highlight quick and straightforward setup, user-friendly onboarding, and accessible documentation. ### Which product has better Engagement? GoSquared is rated higher for Engagement, the most frequently mentioned feature across both products. - **Kissmetrics:** Engagement is supported by advanced segmentation and funnel analysis features, but reviewers note limitations in using engagement data for targeted messaging. - **GoSquared:** Engagement is a core strength, with reviewers praising live chat, automated messaging, and real-time user interaction features. Alternatives **GoSquared Alternatives** ![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics") [ Google Analytics ](/products/google-analytics/reviews) ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel") [ Mixpanel ](/products/mixpanel/reviews) ![Fin](https://images.g2crowd.com/uploads/product/hd_favicon/5d5fd30de40ef30f077664aa44f9775a/fin.svg "Fin") [ Fin ](/products/fin/reviews) ![Adobe Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-analytics.svg "Adobe Analytics") [ Adobe Analytics ](/products/adobe-analytics/reviews) **Kissmetrics Alternatives** ![Heap by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/88d6685d7cf4f7cc4439e35562551831/heap-by-contentsquare.svg "Heap by Contentsquare") [ Heap by Contentsquare ](/products/heap-by-contentsquare/reviews) ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel") [ Mixpanel ](/products/mixpanel/reviews) ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics") [ Amplitude ](/products/amplitude-analytics/reviews) ![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics") [ Google Analytics ](/products/google-analytics/reviews) ## GoSquared vs Kissmetrics When assessing the two solutions, reviewers found GoSquared easier to use, set up, and administer. Reviewers also preferred doing business with GoSquared overall. - Reviewers felt that GoSquared meets the needs of their business better than Kissmetrics. - When comparing quality of ongoing product support, reviewers felt that GoSquared is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of GoSquared over Kissmetrics.