GoSquared Features
Metrics (7)
Sessions - Digital Analytics
Based on 55 GoSquared reviews. Accurately measure total web traffic and present data elegantly.
Engagement
As reported in 55 GoSquared reviews. Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Entry and Exit Pages
Accurately determine where most people enter your site and where they leave and present data elegantly. 54 reviewers of GoSquared have provided feedback on this feature.
Standard Event Tracking
Based on 53 GoSquared reviews. Software automatically tracks standard user actions.
Custom Event Tracking
Able to set up custom variables to track any user activity on the site. 49 reviewers of GoSquared have provided feedback on this feature.
Retention
Accurately measure bounce rate. 51 reviewers of GoSquared have provided feedback on this feature.
Conversions
As reported in 46 GoSquared reviews. Track what proportion of users convert via a certain action.
Reporting (7)
Real-Time Reporting
Obtain live data for who is currently accessing your site. This feature was mentioned in 54 GoSquared reviews.
Trending
Based on 54 GoSquared reviews. Report on how any user activity has changed over time.
Retroactive Reporting
Report on user activity in the past and set up predictive models for the future. This feature was mentioned in 51 GoSquared reviews.
Segmentation
As reported in 47 GoSquared reviews. Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Mobile Reporting
As reported in 47 GoSquared reviews. Analytic tools are also available for mobile and tablet versions of websites.
Unification Across Devices
Able to unify user data across devices, recognizing returning users. 48 reviewers of GoSquared have provided feedback on this feature.
Custom Reports and Dashboards
Allows users to easily build customized reports and dashboards. 46 reviewers of GoSquared have provided feedback on this feature.
Other (5)
User Data
Able to access user-specific data such as location, language, gender, and activity while on the site. This feature was mentioned in 53 GoSquared reviews.
Campaign Tracking
Based on 45 GoSquared reviews. Analyze inbound marketing traffic to identify which campaigns are working best.
E-Commerce
Track revenue and transactions. 35 reviewers of GoSquared have provided feedback on this feature.
Promotional Messages
Based on 32 GoSquared reviews. Able to deploy promotional or other pop-up messages based on user actions.
Administration Alerts
System can self-monitor critical metrics and alert administrators when they reach concerning levels. This feature was mentioned in 47 GoSquared reviews.
Administration (4)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. 40 reviewers of GoSquared have provided feedback on this feature.
QA Testing
Able to test that event and variable setup are reporting data accurately. This feature was mentioned in 42 GoSquared reviews.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. This feature was mentioned in 53 GoSquared reviews.
User, Role, and Access Management
As reported in 47 GoSquared reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Marketing Operations (6)
ROI Tracking
Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights
Collects and reports on data relating to customer journeys, preferences, and history
Multi-User Access
Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management
Includes features for budgeting, forecasting, and managing marketing investments
White Label
Offers a white labeling service for agencies or resellers to customize platform branding
Campaign Activity (6)
Campaign Insights
Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards
Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness
Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
Collects marketing campaign performance data across multiple channels
Brand Optimization
Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Predictive Analytics
Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization
Messenger (4)
Sequencing
Mapped-out responses for conversations.
AI
Artificial intelligence (AI) and chatbot involvement.
Live Chat
Live human component of conversations.
Customization Interface
Quality of interface for designing and customizing conversation maps.
Channels (5)
Social Media
Conversations enacted over social media.
Website
Conversations enacted through embedding or pop-ups on websites.
Text Message (SMS)
Conversations enacted through text message (SMS).
Voice Assistants
Conversations enacted through voice assistants.
Other
Conversations enacted through other channels.
Customers (5)
Targeting
Overall quality of customer targeting based on needs or situations.
Profiles
Creation and modification of customer profiles based on conversations.
Analytics
Reporting based around specific and overall conversation results.
Lead Gathering
Capture and organization of leads from conversations.
Sales Conversion
Success rate of conversations leading to customer purchases.
Lead Monitoring (3)
Features
Provides features to create and manage lists of potential customers
Performance
Monitors form’s performance and contribution to the sales pipeline
Identification
Identifies the visitor, tracks the pages that they are visiting, and the time they are spending on each page
Data Capture (4)
Mobile
Records leads using different types of devices
Websites
Captures form submissions from existing forms on websites or landing pages
Social Media
Captures leads across social media channels
Data
Captures measurable, real customer data gathered directly from a website
Analytics (2)
Export/Import
Exports and imports lead data to and from various formats like plain text, spreadsheets, etc.
Reporting
Supports basic data reporting which includes user engagement analysis, entry and exit statistics, referrer information, etc.
Customization (4)
Forms
Creates custom lead capture forms for specific uses, such as an e-book download or email newsletter
Personalization
Changes colors, calls to action, or form length to personalize lead capture
Templates
Provides pre-configured templates that can be customized by users
Integration
Integrates with sales and marketing software solutions to transfer lead data between them
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Lead Capture (2)
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Conversational Marketing (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.




