--- title: Google Ad Manager Reviews meta_title: 'Google Ad Manager Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 236 reviews by the users' company size, role or industry to find out how Google Ad Manager works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 236 scale: '5' date_modified: '2026-07-12' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Google Ad Manager Reviews **Vendor:** Google **Category:** [Publisher Ad Server Software](https://www.g2.com/categories/publisher-ad-server) **Average Rating:** 4.2/5.0 **Total Reviews:** 236 ## About Google Ad Manager DoubleClick for Publishers is a complete ad revenue engine that helps publishers capture the full value of every impression across demand sources and channels. Seamless integration with DoubleClick Ad Exchange provides instant connection to millions of quality advertisers, while the natively integrated sales management platform streamlines operations for maximized sales at minimized costs. ## Google Ad Manager Reviews ### 1. how i use the ad manager **Rating:** 3.5/5.0 stars **Reviewed by:** Vishesh K. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2023 **What do you like best about Google Ad Manager?** the details of the working hours and map and add provided on the pages **What do you dislike about Google Ad Manager?** updation is slow and verification takes so much time **What problems is Google Ad Manager solving and how is that benefiting you?** to provide the details of our products so we can connect to our customers easily ### 2. Positive Experience Regarding ClickCease, But Not Always with Others **Rating:** 4.5/5.0 stars **Reviewed by:** Jason M. | Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 09, 2022 **What do you like best about Google Ad Manager?** Integration with ClickCease is flawless! And within the actually Google Ads Manager User Interface, being able to see fairly customizable analytics with features that allow quick edits and approval status. Decent control over levels of automation compared to a few times I want to have manual adjustability. I can build detailed audiences and country-specific restrictions are identified clearly. **What do you dislike about Google Ad Manager?** Nothing to dislike about the flawless intergration with ClickCease. But within the Google Ads Manager User Interface itself (and from a company [Google] that demands a great user experience (no CLS [content layout shift], speed requirements of websites, etc.) the User Interface within Google Ads leaves me wanting most days. At least once an hour certain pages won't load, when I'm searching for targetted or excluded countries the actual countries won't show up in bulk search [French Guiana, Antarctica, Syria {for exclusions}, Greenland, Sudan, South Sudan etc.). Lastly, because we are an agency with a Manager Account we cannot choose how often we're called by account specialists (most of which are not specialists at all) ... and these specialists change every 90 days. So you can image how many Google Ads calls I receive with 25 ads accounts. **What problems is Google Ad Manager solving and how is that benefiting you?** When integrating Google Ads with ClickCease it is providing a seamless connection that protects against fraudulent clicks in my ads campaigns. It allows my clients to show up in the most popular digital spaces without clicks from out-of-country, VPN, bots, etc. that waste budgets. ### 3. Google Ad Manager is Super Efficient to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2023 **What do you like best about Google Ad Manager?** Google Ad Manager makes creating and editing my campaigns super efficient. **What do you dislike about Google Ad Manager?** There's nothing I dislike about Google Ad Manager. **What problems is Google Ad Manager solving and how is that benefiting you?** Many times we need to make multiple changes to a campaign or duplicate campaigns. Google Ad Manager makes it that much easier to do. ### 4. Very Powerful Overall Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Ben L. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2023 **What do you like best about Google Ad Manager?** Easy to use, lots of additional features for targeting specific audiences **What do you dislike about Google Ad Manager?** Ads can be disapproved for seemingly no reason **What problems is Google Ad Manager solving and how is that benefiting you?** Allows us to advertise on behalf of our clients ### 5. Best for B2C Targeting and Specific Audience Targeting **Rating:** 5.0/5.0 stars **Reviewed by:** Sailesh T. | Business Development Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2022 **What do you like best about Google Ad Manager?** Actually, I liked the all over google ad manager, which is very good for the specific audience targeting on the keyword which can reduce cost compared to other platforms. One more thing with help of keyword match you can define your targeting. One more think I liked most is you can manage multiple ads easily. **What do you dislike about Google Ad Manager?** There is nothing to dislike in google ad manager, but sometimes for beginner conversation tracking setup can be a little bit difficult. **What problems is Google Ad Manager solving and how is that benefiting you?** As I'm working on franchise businesses, I wanted to generate leads specifically for those people who are interested in restaurant and cafe franchises. I solve this problem with the help of the exact match keyword type. and I'm managing multiple ads. ### 6. Great solution to promote your business **Rating:** 4.5/5.0 stars **Reviewed by:** Tristan B. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2023 **What do you like best about Google Ad Manager?** It is easy to use and promotes our ads on a large variety of platforms. **What do you dislike about Google Ad Manager?** The UI can be a bit confusing at first... **What problems is Google Ad Manager solving and how is that benefiting you?** Promoting our business and solutions on the web. ### 7. With a view to the analysis and monitoring of campaigns. **Rating:** 4.5/5.0 stars **Reviewed by:** Salma R. | Senior Software Test Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2022 **What do you like best about Google Ad Manager?** I like to use it on any device or platform; Google Ad Manager gives us engaging ad experiences. You can manage all your ad sources in one place and monetize movies wherever consumers watch them. It allows you to build orders and line items, effectively summarizing the process of conducting advertising campaigns. **What do you dislike about Google Ad Manager?** At a beginner level, using Google Ad Manager to create campaigns is not an easy operation. I wish using the reporting features wasn't so challenging. There are ways to simplify and ease the setup and customization of ad units and campaigns. **What problems is Google Ad Manager solving and how is that benefiting you?** You can manage image and text advertising on the Google Network with Google Ad Manager and personalize and report on all of these capabilities. It offers a variety of ad impressions every day, which helps advertise your products and services. For advertisers who manage many accounts and ad campaigns, it is functional. Direct delivery of ads from Google's web servers is an option for destination properties. ### 8. Comprehensive Ad Management **Rating:** 3.5/5.0 stars **Reviewed by:** Olaf S. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2022 **What do you like best about Google Ad Manager?** Google Ad Manager is perfect for small businesses that need to publish multiple types of adverts on their web properties without the expense of monthly subscription fees for hosted ad exchanges **What do you dislike about Google Ad Manager?** Has an intricate learning curve which takes some time to figure out and configure. Once you've gotten the initial setup done, however, adding ads is quick and easy. **Recommendations to others considering Google Ad Manager:** Set enough time aside to familiarise yourself with all the different features and options. **What problems is Google Ad Manager solving and how is that benefiting you?** We are a small business that needed a hosted ad exchange. Google Ad Manager offers us this functionality at no cost. The biggest benefit is the cost-saving since there are no monthly service fees involved. ### 9. The ideal tool to run your ads in the Digital Age **Rating:** 4.5/5.0 stars **Reviewed by:** Nikhil S. | Creative Strategy Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2022 **What do you like best about Google Ad Manager?** The seamlessness of the product allows users to perform multiple programs and functions at the same time. It gives me and many marketers like us the ability to run multiple campaigns and ads to achieve our various tangle goals with its efficient, CPC, CPD, CPM and several other mechanisms. It helps me analyze my ads in real-time and also gives an in-depth understanding and overview of various audience groups & demographies further increasing the efficiency of our ads. **What do you dislike about Google Ad Manager?** The platform through being updated frequently is focussing only on the older features & services they have with them. While these are essentially important certain sort of innovation seems to be lacking from the platform which has to be met to meet and face the challenges of the future and also pave the way for web3 advertising. **What problems is Google Ad Manager solving and how is that benefiting you?** I have been running several download campaigns for my clients alongside awareness-led ads using the entire GDN suit using all effective features of google ad manager. It also helps me narrow down to key target demographics and gives a detailed analysis of my Target Groups. ### 10. Google Ad Manager is the Cadillac of Digital Advertising! **Rating:** 5.0/5.0 stars **Reviewed by:** Matty F. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 08, 2022 **What do you like best about Google Ad Manager?** Google Ad Manager helps me keep track of all of my client's campaigns and optimize them to help reach our goals and customers, no matter where they are. It is the staple of the digital advertising community. **What do you dislike about Google Ad Manager?** While initial use may be a little frightening to the beginner due to the complexity of the system, once a knowledge base if formed through things like Skillshop and other use **What problems is Google Ad Manager solving and how is that benefiting you?** Google Ad Manager helps me save time and money by recommending optimizations for my campaigns to best increase my return on my investment as well as increase conversions. ### 11. Google Ad Manager saves a ton of ad management time **Rating:** 4.5/5.0 stars **Reviewed by:** Ben M. | Manager, Owner, Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** December 27, 2021 **What do you like best about Google Ad Manager?** Google Ad Manager saves a lot of time with Google Ads management. The copy and paste feature alone saves at least 50-80% of the time it takes to set up new campaigns. **What do you dislike about Google Ad Manager?** Google Ad Manager crashes sometimes. And also I've had a couple of weird issues when trying to log in. And there's also been a couple weird issues with error messages that won't go away. **Recommendations to others considering Google Ad Manager:** Google Ad Manager takes a little getting used to, but once you've gotten comfortable with the interface it saves a ton of time with Google Ads management. **What problems is Google Ad Manager solving and how is that benefiting you?** Google Ad Manager saves me a ton of time when it comes to managing my Google Ads for myself and various clients. It takes a little while to get used to, but once you're used to it it'll save you a ton of time. ### 12. Need to have **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2022 **What do you like best about Google Ad Manager?** Easy campaign reviewing of KPIs and metrics. **What do you dislike about Google Ad Manager?** The optimization ideas never really make sense or line up with what you need to do. **What problems is Google Ad Manager solving and how is that benefiting you?** We need to capture people searching for our brand as well as find people searching for products similar to ours. ### 13. I've lost my phone **Rating:** 3.0/5.0 stars **Reviewed by:** Chris S. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2022 **What do you like best about Google Ad Manager?** A rise in Google search ratings is great **What do you dislike about Google Ad Manager?** Useless no quality or lead replies is bad **Recommendations to others considering Google Ad Manager:** Make sure you exclude words you don't need to hear from your advert being misunderstood. **What problems is Google Ad Manager solving and how is that benefiting you?** I remain in Google searches and in the rankings ### 14. Google Ad Manager - Master of Digital Advertisements. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** January 27, 2022 **What do you like best about Google Ad Manager?** The best part of GoogleAdmanager is it promotes ads so much accurately and provides a very good profit opportunity in today's digital world. It is the best digital advertising tool available in the market. It is having so many features like a single sign-on, easy-to-use, Customizable dashboard. The algorithm of conversion provides a great opportunity for maximized conversions of campaigns. Many bidding options and advanced reporting are available with the help of which it is easy to do advertisement depending upon your budget and increase profit. **What do you dislike about Google Ad Manager?** There is no downside to this tool but creating campaigns is not an easy task at the beginner level. You want to take some training on how to create campaigns, what are different types of Ads. if an inbuilt keyword finder is provided with this tool, it will be great from the user's point of view. **What problems is Google Ad Manager solving and how is that benefiting you?** I am mainly using Google Ad Manager to do advertisements for my KDP books, amazon associate products, and online T-shirt design stores. It provides various reports to understand the market, how your campaigns are performing, and many more. I use this tool to promote, engage and generate more leads about mentioned digital businesses. ### 15. Good tool for ad serving **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** January 04, 2022 **What do you like best about Google Ad Manager?** Great tool for managing a significant number of ad campaigns, custom reporting, lots of valuable data available, and the UI is relatively easy to use. I like the copy function. This function saves a lot of time in setting up orders. **What do you dislike about Google Ad Manager?** Sometimes there are issues of latency and crashing. Sometimes errors pop up for no reason, and they don't go away for a while. If the system is down, forget about working on any ad management. **Recommendations to others considering Google Ad Manager:** If you are looking to manage a large number of ad campaigns at once, GAM is the best. **What problems is Google Ad Manager solving and how is that benefiting you?** GAM helps us manage a signifigant amount of ad campaigns at any given time. The custom reporting available provides clients with valuable data points. ### 16. Great Great Ad Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Sayali P. | Lead Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2022 **What do you like best about Google Ad Manager?** Can access multiple networks Great for larger websites Higher revenue for publishers Advanced reporting All kinds of bidding are possible This is why I like GAM **What do you dislike about Google Ad Manager?** Not suitable for small websites Will only cater to high traffic sites This is a bit of tricky to use and not applicable on smaller websites which is why I dont like GAM **Recommendations to others considering Google Ad Manager:** Can access multiple networks Great for larger websites Higher revenue for publishers Advanced reporting All kinds of bidding are possible **What problems is Google Ad Manager solving and how is that benefiting you?** Firstly, Can access multiple networks Great for larger websites Higher revenue for publishers Advanced reporting All kinds of bidding are possible These are few of my prblms being addressed ### 17. Clear and user friendly ad Server and SSP **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2022 **What do you like best about Google Ad Manager?** UX, Audience targeting, and easy usage. Always informing about updates and new features. **What do you dislike about Google Ad Manager?** It's sometime limited and not very understandable when it comes to programmatic Deals, Troubleshoot could be improved. **What problems is Google Ad Manager solving and how is that benefiting you?** Possibility to launch and monitor campaign and performance in our website. ### 18. A good advertisement platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 27, 2021 **What do you like best about Google Ad Manager?** The tool is really easy to work with and has easy targetting options and also is easy to navigate.Hence time saving and the advertisement have good results ending up with revenue. **What do you dislike about Google Ad Manager?** There is nothing much to dislike but the targetting options can be given at the campaign level also so I can save time by doing it once at camping level. Which is really helpful. **What problems is Google Ad Manager solving and how is that benefiting you?** I am setting up ad campaigns for the audience to be viewed and generate revenue to the customer and help the audience know the contents we are advertising. And buy them. ### 19. Google Ad Manager is a no brainer **Rating:** 5.0/5.0 stars **Reviewed by:** Leslie O. | Lead Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2021 **What do you like best about Google Ad Manager?** What i like most about Google Ad Manager is very easy to use, has a great customer support 24/7,and user friendly interface. Google Ad Manager allows advertisers to cast a wider net and increase competition for ads by managing ads and ad space across multiple ad networks. It also provides incredibly detailed targeting and reporting options. **What do you dislike about Google Ad Manager?** So far so good,i have no dislike its been an intuitive experience. **Recommendations to others considering Google Ad Manager:** I highly recommend Google Ad Manager because its cost effective and time saving whn it comes to ad management. **What problems is Google Ad Manager solving and how is that benefiting you?** Weve been able to solve a couple of problem.Google Ad Manager allows advertisers to cast a wider net and increase competition for ads by managing ads and ad space across multiple ad networks. Its cost effective and time conservative. ### 20. The best platform to place search ads. Helps you to engage people related to your niches. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2021 **What do you like best about Google Ad Manager?** It provides so much valuable data to helps our customers. Easy to reach targeted people which gives you more engagement. You can set up a custom report. With this platform, you can easily create multiple ad campaigns and manage them efficiently. **What do you dislike about Google Ad Manager?** For new users, there is some learning curve, it takes time to get used to. Customer Support is not so good. Sometimes also get some syncing issue. It offers so many features that can confuse new users. **What problems is Google Ad Manager solving and how is that benefiting you?** Overall it's a great tool to create search ads. It provides many data which helps our clients. Easy to post multiple ad campaigns and manage them. It also provides real-time feedback from your campaign which helps to analyze more efficiently. ### 21. Best ad hosting platform **Rating:** 5.0/5.0 stars **Reviewed by:** Saiprasad P. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 25, 2021 **What do you like best about Google Ad Manager?** Ease of use, great support, universally compatible **What do you dislike about Google Ad Manager?** UI seems a little outdated. We could use a few shortcuts. **What problems is Google Ad Manager solving and how is that benefiting you?** hosting display and native ads. We are also using it for reporting and attribution (floodlight tracking) ### 22. Best Digital Marketer Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Akshay M. | Head Of Digital, Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2020 **What do you like best about Google Ad Manager?** It allows you to deploy and manage both text and display ads on the Google network. It also provides granular control and supports multiple ad networks like Ad Sense, Ad Exchange and third party networks **What do you dislike about Google Ad Manager?** Sometimes the platform becomes very slow and the ads are stuck in "go live" status. There are some small bugs here and there which are either too technical to solve or needs extensive research. **Recommendations to others considering Google Ad Manager:** Yes definitely its is powerful platform to display ads and if you are publisher maintaining the inventory will be at ease **What problems is Google Ad Manager solving and how is that benefiting you?** It allows you to deploy and manage both text and display ads on the Google network. It also allows you to customize and report on all of these features. The reporting system is very handy and data can be pulled seamlessly and accurately using multiple filter items. ### 23. Excellent Ad management platform. **Rating:** 4.5/5.0 stars **Reviewed by:** Santiago G. | Automation Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2020 **What do you like best about Google Ad Manager?** Google Ad Manager its the master on online Ads management solution through its perfectly designed dashboard with plenty important and active functions. Easy creating multiple Ads post, and simple Ads gathering system with effective ability on online campaign management. Google Ad Manager generally is the best, easy and productive advertisement platform which integrates other different marketing solutions. **What do you dislike about Google Ad Manager?** None at all, excellent easy tool for simple online advertisement materials management, and the support is best. **Recommendations to others considering Google Ad Manager:** Online advertisement materials management software, easy to set up and great solution for the productive online advertisement and marketing. **What problems is Google Ad Manager solving and how is that benefiting you?** Ads gathering. Reporting. Campaign management. ### 24. DFP - Saves Face With Clients **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2017 **What do you like best about Google Ad Manager?** I like that you can get analytics you need pretty much immediately. There is also real-time feedback on the status of your ad content. **What do you dislike about Google Ad Manager?** I don't like that often I don't know why my ads are stuck in "ready" status. If I've set everything up correctly, then I shouldn't have to delete what I've done and start over only to do it the same way again. **Recommendations to others considering Google Ad Manager:** As with all of Google's products, you can get pretty advanced with this product. I suggest training for that. If you simply want to implement ads with valid statistics, as we do, you can do that as well without much training. **What problems is Google Ad Manager solving and how is that benefiting you?** We are giving feedback to clients about how their purchased ads are performing on our website. This is invaluable for repeat business. ### 25. Every digital marketer's tool **Rating:** 4.0/5.0 stars **Reviewed by:** Michelle F. | Senior Media Planner, Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2019 **What do you like best about Google Ad Manager?** I like that almost every digital marketer uses it to traffic their ads. It's almost universal. If I need help or have a questions on something, a colleague will know how to. **What do you dislike about Google Ad Manager?** I dislike that if I have an issue with the platform that is way too technical or something that my colleagues can't help me with, I can't just reach out to Google directly for customer support. Instead, I'd have to reach out to a third party or spend too much time researching how to resolve my issues. **What problems is Google Ad Manager solving and how is that benefiting you?** I'm able to traffic and serve my ads in one transparent platform instead of having publishers serve ads themselves. With Google Ad Manager, I can see my metrics without publishers having to report them to me. ### 26. Google Ad Manager Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2019 **What do you like best about Google Ad Manager?** We sell advertising on multiple platforms and Google Ad Manager is a great way to organize campaigns and quickly edit them if need be. Reporting is also very straight forward and simple to understand, so it is nice when our advertisers request updates on their campaign we can provide those at any time. **What do you dislike about Google Ad Manager?** Sometimes the site itself can be very slow, or even crash. This has only happened a few times, but of course they were both times that we needed to be making updates so we were frustrated with the program at the time. It could also be better designed and a more user friendly. This has been a difficult aspect/pain point for us when we utilize sub-contractors or take on different clientele. Having different user permissions (or explaining how to implement it easily) would be a huge plus for us going forward. **Recommendations to others considering Google Ad Manager:** If you do not use other Google Software, this will probably not be the best product for your organization. **What problems is Google Ad Manager solving and how is that benefiting you?** Ad Manager makes analyzing data seamless, they offer many different display types/charts and even allow us to run algorithms on the data. The reporting functionality is robust, allowing multiple query types that are even friendly to non-developers. ### 27. Google Ad Manager has had a UI facelift, but core elements of the UX are still confusing **Rating:** 3.0/5.0 stars **Reviewed by:** Evan W. | UX Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2019 **What do you like best about Google Ad Manager?** As part of a marketing team, I've been using Google Ad Manager for the better part of a year. We use the app to deliver house banner ads on our website for promotions. The app allows us to schedule when ads should display and rotate different creatives throughout the promotion. The analysis it provides and integration with Google Analytics is helpful to see the impact on the business. The creatives can be delivered for various screen sizes and resolutions. **What do you dislike about Google Ad Manager?** The delivery of ads are broken out into three elements we use: • Orders • Line items • Creatives When creating an order, you have to define a line item, and each line item needs creatives. I often find that when you schedule an ad to be delivered, Ad Manager tells you it's not ready and requires creatives, even when I've already attached creatives to the line item. It can take several minutes for the system to recognize this and confuses me as a user each time. **What problems is Google Ad Manager solving and how is that benefiting you?** We can deliver ads that are high-resolution images for high resolution displays and track the success rates of our promotions. ### 28. Google Ad Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Krupa P. | Krupa , Enterprise (> 1000 emp.) **Reviewed Date:** October 22, 2019 **What do you like best about Google Ad Manager?** I like how it displays information for the ad units and how you can change the columns to provide the information you want **What do you dislike about Google Ad Manager?** The tool can be complicated to extract data from **What problems is Google Ad Manager solving and how is that benefiting you?** Understanding more information about ad units ### 29. Detailed Ad Resource **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2019 **What do you like best about Google Ad Manager?** I like that you can measure ad performance easily and determine delivery status for ROS campaigns. **What do you dislike about Google Ad Manager?** I do not like the recent update to GAM. I think that the new interface is tedious and slow, and the design doesn't help me with my work. I also do not understand why some ad campaigns deliver immediately (when set up to do so) and other ad campaigns need you to manually approve it. **What problems is Google Ad Manager solving and how is that benefiting you?** We are able to see what ad content our readers are the most open to and what they are more likely to engage with. ### 30. Great for managing several social media accounts **Rating:** 4.0/5.0 stars **Reviewed by:** bruce l. | Marketing Staff, Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2019 **What do you like best about Google Ad Manager?** When managing ads from several social media accounts, Google ad Manager is very good setting prioritization to ads from groups to every social media account, keywords, type of content, etc. It allows integration with other 3rd party platforms in a hasty matter. You can report easily, by adding several types of queries. **What do you dislike about Google Ad Manager?** My biggest concern has to do with the customer support. Every time I try to call them: 1)They take too much time to pick up the phone, 2)When they finally pick up, they leave me waiting before they can solve my problem, 3)Finally, they are unable to solve it. It has happened to me several times, so many I prefer to let another one of my co-worker to make the call, and they get similar results. **Recommendations to others considering Google Ad Manager:** In general, I consider Google Ad Manager a nice tool but only to start. As your site starts to grow, you may realize the limitations from this tool and start looking for a more sophisticated one. **What problems is Google Ad Manager solving and how is that benefiting you?** My company manages the direct and programmatic ads with Google Ad Manager. We mainly use it for uploading creative content, such as texts, images and videos; and pull reports from the analytics obtained on the software. ### 31. Has basic functionalities but you need to have a lot of knowledge to use all features. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2019 **What do you like best about Google Ad Manager?** Allows novices to upload ads. The targeting functionality is generally accurate when there are few restrictions on deliverability. **What do you dislike about Google Ad Manager?** Using complicated ad tags is not intuitive and there is a lot of room for error if you are not well-verses in display ads. **Recommendations to others considering Google Ad Manager:** Great tool for basic display ad uploading. Worth investing some money if you need more advanced capabilities (i.e. uploading ad tags vs. jpeg images). **What problems is Google Ad Manager solving and how is that benefiting you?** Launching display ads on a website. Allows you to have complete control over this process instead of working with a third party. ### 32. Quality of Support Is Extremely Disappointing and Frustrating **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Mental Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2019 **What do you like best about Google Ad Manager?** The quality of support really detracts from any positives. **What do you dislike about Google Ad Manager?** Support staff will not allow you to speak to supervisor, escalate an issue or submit a formal complaint. **What problems is Google Ad Manager solving and how is that benefiting you?** none ### 33. GAM/DFP Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2019 **What do you like best about Google Ad Manager?** GAM is used widely across media partners and agency's. Once learned the knowledge can be carried with you easily throughout the industry. **What do you dislike about Google Ad Manager?** GAM can get a bit slow and laggy if being used for too long, or by too many people at once. Their customer service reps can be slow, and unresponsive. **What problems is Google Ad Manager solving and how is that benefiting you?** Ad serving on site through directly sold campaigns, or PMP deals. ### 34. an easy and reliable platform to realize advertising platforms **Rating:** 3.0/5.0 stars **Reviewed by:** antony s. | It is an excellent platform to maintain the exchange of information, Enterprise (> 1000 emp.) **Reviewed Date:** April 10, 2019 **What do you like best about Google Ad Manager?** excellent platform to streamline advertising platforms in an evolutionary and practical way as to achieve optimize the reach of the ads and thus generate higher revenues **What do you dislike about Google Ad Manager?** at the time of hiring this type of platform presented problems when making the payment but it was something easy to solve **What problems is Google Ad Manager solving and how is that benefiting you?** It is a beneficial platform to use to provide greater reach to the company through advertising platforms and thus generate higher revenues ### 35. Its easy if you understand how Google works **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 08, 2019 **What do you like best about Google Ad Manager?** most helpful is that it encompasses everything, i can run ads seamlessly and see reports instantly **What do you dislike about Google Ad Manager?** it requires a high level of attention to detail and can be messed up easily so you always have to QA everything **Recommendations to others considering Google Ad Manager:** Definitely be prepared to create multiple things and have multiple people QA it before you launch anything. the devil is in the details! **What problems is Google Ad Manager solving and how is that benefiting you?** whole integration ### 36. Organizing digital ads have never been so easy! **Rating:** 5.0/5.0 stars **Reviewed by:** Amanda P. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2018 **What do you like best about Google Ad Manager?** We use this program to house all of our digital ads in one place. We are able to submit artwork/graphics, set the impressions goal, and a budget in this program. **What do you dislike about Google Ad Manager?** I dislike that you cannot organize the ads by specific dates, For example, if I wanted to look at the performance of an ad on a specific day only, there is no option to do so. You must look at the performance for the dates you already set up when you first created the ad. **Recommendations to others considering Google Ad Manager:** I recommend that those who are deciding to use this program for digital ads, be sure to watch tutorials on the benefits on what the program can do for you, **What problems is Google Ad Manager solving and how is that benefiting you?** Some business problems we are solving is helping our customers know whether or not their ad campaign is benefiting their business or if they should be doing more to reach their goals. ### 37. DCM for Media Planning **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 11, 2019 **What do you like best about Google Ad Manager?** DCM is great for trafficking and reporting on all campaigns **What do you dislike about Google Ad Manager?** I think the setup for trafficking could be more efficient **Recommendations to others considering Google Ad Manager:** Definitely a great product! Again, setup is a little bit complex but once you get it down, it’s super easy to use. **What problems is Google Ad Manager solving and how is that benefiting you?** Tracking and reporting, trafficking, and trading ### 38. Very difficult to understand **Rating:** 1.0/5.0 stars **Reviewed by:** Tristan C. | Graphic Design, Ads & Layout, Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2018 **What do you like best about Google Ad Manager?** That you can fill unsold spots with google ads, or sell your own specific ads to local clients. The data you get back on views and clicks. **What do you dislike about Google Ad Manager?** We found it very difficult to understand. The back end seems to be designed more for programmers than for writers or designers. We're a small newspaper and can't afford to outsource something like this. It took a long time to figure out how to add new clients, then their campaigns and then their specific ads, schedule them correctly and make sure they were getting the right amount of impressions. It seems like it could be a little easier for the layman to understand. **Recommendations to others considering Google Ad Manager:** Only if they have a lot of web experience. Or to get someone who does have a lot of web experience to implement it for them. We found it to be a real headache. **What problems is Google Ad Manager solving and how is that benefiting you?** The problem solved is monetizing a newspaper website while keeping most of the content free for readers. The benefit is staying in business! We'd have used it a lot more if Doubleclick had been more intuitive to use. ### 39. Google Ad Manager Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** June 26, 2019 **What do you like best about Google Ad Manager?** Easy of access, appealing, and easy to generate reports. **What do you dislike about Google Ad Manager?** Exports and downloads are slow and send duplicate verification emails for some reason. The help feature also makes me more confused. **What problems is Google Ad Manager solving and how is that benefiting you?** Campaign management and performance - to know if campaigns are underdelivering or not. ### 40. Simple to use, Yet Extremely Powerfil **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Google Ad Manager?** I love how much help there is being that it is a Google product. When given the chance to explore the platform even new users can find it certain aspect self-explanatory. Training provided is key. **What do you dislike about Google Ad Manager?** Some of the bulk editing options are limited. **What problems is Google Ad Manager solving and how is that benefiting you?** Allowing to set up and serve campaigns quickly and efficently. ### 41. Best Ad Server I've worked with **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Newspapers | Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Google Ad Manager?** The simplicity of building placements and trafficking orders and campaigns. **What do you dislike about Google Ad Manager?** The reporting can sometimes be a little overwhelming and convoluted. **Recommendations to others considering Google Ad Manager:** Consider what your clients/agencies use for ad serving. This system is compatible with most, however it defines metrics a bit differently. **What problems is Google Ad Manager solving and how is that benefiting you?** Capitalizing on sponsored campaigns as well as creating custom creative templates. ### 42. The best to order and control ads **Rating:** 5.0/5.0 stars **Reviewed by:** Tony P. | Trafficker and Business Director, Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Google Ad Manager?** the way to order the orders and upload the tags of each, besides being very easy and simple to generate reports **What do you dislike about Google Ad Manager?** That you do not have a tool for yourself to be able to grab ads within each web page, and in this case it always depends on a designer and a web master every time **Recommendations to others considering Google Ad Manager:** Always keep in mind the type of campaign and order that is going to be configured **What problems is Google Ad Manager solving and how is that benefiting you?** First of all we are solving the problem of being able to use all the traffic of our portal in the best way. Managing all the traffic in a very easy and dynamic way, this tool gives us the opportunity to be able to generate new horizons for all the wide that is the platform ### 43. Google Ad Manager is used to place ads on our newspaper websites. **Rating:** 5.0/5.0 stars **Reviewed by:** Prudence P. | Staff Accountant, Newspapers, Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2019 **What do you like best about Google Ad Manager?** The editor posts the ads and I use the program for reporting purposes. The reports are very detailed. **What do you dislike about Google Ad Manager?** It is difficult to select the correct parameters to set up new reports, but once you've done a report you can save if for future reporting. **Recommendations to others considering Google Ad Manager:** The program is effective in placing ads as you need. **What problems is Google Ad Manager solving and how is that benefiting you?** Google Ad manager allows us to post ads for customers on our newspaper sites. ### 44. Google Ads **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2019 **What do you like best about Google Ad Manager?** The ability to manage my entire ads business from one easy-to-use and integrated platform. **What do you dislike about Google Ad Manager?** I didn't have any issues with it besides that some times the server would go down every now and then. **What problems is Google Ad Manager solving and how is that benefiting you?** Serving all kinds of ads on the website to our targeted audience. The benefit I realized was how cost effective it was to serve ads. ### 45. Using google ad managers across all of WB media. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2019 **What do you like best about Google Ad Manager?** Google support is extremely useful. Easy to use UI. **What do you dislike about Google Ad Manager?** The load time is a bit wonky and can get stuck. **What problems is Google Ad Manager solving and how is that benefiting you?** Using it to mainly traffic ads. ### 46. Good For The Basics (Including Reporting/Targeting) **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2018 **What do you like best about Google Ad Manager?** The robust reporting dimensions allow for extensive reporting and the ability to drill down on most of our KPIs through specific metrics. The key values is also a great way to target specific audiences on a basic level. **What do you dislike about Google Ad Manager?** The dashboard interface is a little outdated, and the way the ads are organized can be confusing (between line items, ad units, and placements), specifically how the left-side panel is broken up by Delivery and Inventory (both are similar and it's confusing). Also we are unable to pull conversions directly from the reporting feature, so we need to compile the DFP reporting with our internal conversion reporting to get a holistic look at the performance. **Recommendations to others considering Google Ad Manager:** If you need a basic ad system, then this is the product for you. If you're looking for something where you can control personalization or multi-unit ad management on a large scale, then this might be limiting. **What problems is Google Ad Manager solving and how is that benefiting you?** We use this to serve our on-site ads, which includes measuring the performance of those ads as well. ### 47. DoubleClick for Publishers - Best Ad Server, Hands Down **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2018 **What do you like best about Google Ad Manager?** DoubleClick for Publishers, or DFP, is simply the best ad server in the industry. It is robust and easily integrates with almost any publishers site. DFP is cutting edge in their targeting, reporting, and tagging functionalities. The ease in which one can upload creative tags and have delivery begin within 15 minutes is second to note. **What do you dislike about Google Ad Manager?** Ultimately, DFP's only real complaint is the long wait times to have a report complete. **Recommendations to others considering Google Ad Manager:** Highly, highly recommend **What problems is Google Ad Manager solving and how is that benefiting you?** DFP helps us to serve advertisements on our owned and operated properties. ### 48. Has its Pros & Cons **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 27, 2018 **What do you like best about Google Ad Manager?** I like that the interface is user friendly for the most part. It is usually easy to naturally pick up on how to add/pull something. **What do you dislike about Google Ad Manager?** From a campaign setup side of things, not being able to flight campaigns is a huge issue. The system is often slow when you add too many lines - which you are forced to do since you can't easily flight. It would also be nice to receive notifications for when things are complete. Reporting is not always 100% accurate either (quartile reporting for example). **Recommendations to others considering Google Ad Manager:** Push them to make campaign setup easier for Publishers. This would help solve many business issues and make work must easier for planners. **What problems is Google Ad Manager solving and how is that benefiting you?** We are able to forecast campaigns & track them both internally and using 3P reporting. This is the bulk of our business, so it is making things move. Additionally, a majority of our clients use Doubleclick for 3P tracking - making our partnership easier. ### 49. DFP Review **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2018 **What do you like best about Google Ad Manager?** I think overall it has an easy user experience if you are familiar with digital terms/how ads work. I think that if you are an account manager / campaign manager it's the most universal program **What do you dislike about Google Ad Manager?** I don't like how many steps it takes to take 'screenshots' of ad units / placements **Recommendations to others considering Google Ad Manager:** I would make it more user friendly **What problems is Google Ad Manager solving and how is that benefiting you?** We are looking to solve issues of discrepancies between first and third party tracking ### 50. DoubleClick For Publishers is Easy to Use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Religious Institutions | Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2018 **What do you like best about Google Ad Manager?** Once you know exactly how to set up each line and organize your orders, the rest is all quite simple. I schedule all of my ad placements for the websites I work with on DFP and I rarely have issues. I think what I like best is that you do not have to post an ad right away, you can schedule the start and end date on your own. **What do you dislike about Google Ad Manager?** I do not like that there is a bit of a delay when taking ads down and posting ads. Sometimes it can take 10 minutes. In the past I have mistakingly added the wrong artwork for an ad and I've had to wait a bit of time to see that it is no longer visible. **Recommendations to others considering Google Ad Manager:** If you are managing multiple producers, websites and ad types, this program is excellent. **What problems is Google Ad Manager solving and how is that benefiting you?** This is probably the easiest way to keep all of our producers ads separate and be able to view their reports for each ad as well. ## Google Ad Manager Discussions - [How do I use Google Ad Manager?](https://www.g2.com/discussions/how-do-i-use-google-ad-manager) - 1 comment - [Is Google Ad Manager An SSP?](https://www.g2.com/discussions/is-google-ad-manager-an-ssp) - 2 comments - [What is Google Ad Manager used for?](https://www.g2.com/discussions/what-is-google-ad-manager-used-for) - 1 comment - [View Google Ad Manager pricing details and edition comparison](https://www.g2.com/products/google-ad-manager/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-23+08%3A07%3A13+-0500&secure%5Bsession_id%5D=58dbf9bd-e99c-456a-bd8a-1db89316478f&secure%5Btoken%5D=da4807447c3e8e827dd0f50431d2fc363969ff78b2d1a0741c5202ccefb9bfab&format=llm_user) ## Google Ad Manager Integrations - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) ## Google Ad Manager Features **Platform - App Monetization Platforms** - Automated Tools - Campaign Management - Audience Targeting - In-App Purchases - Reporting & Dashboards - A/B Testing - AI Algorithms - Integration APIs - Fraud Prevention - Cross-Platform Support - Payment Integration - User Data Analysis - Subscription Management - Performance Analytics - Multiple Monetization Models **Ad Serving & Management - Publisher Ad Server** - Real-Time Bidding (RTB) Support - Ad Delivery Optimization & Management - Ad Inventory Management - Dynamic Ad Placement - Ad Tag Management **Agentic AI - Supply Side Platform (SSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Advertising - App Monetization Platforms** - Ad Exchange - Offerwall - Bidding - Ad Mediation - Ad Formats - Ad Optimization **Targeting & Personalization - Publisher Ad Server** - Geo-Targeting - A/B Testing for Ads - Multi-Device & Cross-Platform Delivery - Audience Targeting - Frequency Capping - Contextual Targeting **Monetization & Reporting - Publisher Ad Server** - Header Bidding Support - Ad Revenue Share & Payout Management - Revenue Forecasting - Performance & Engagement Analytics **SSP Functionality ** - SSP Functionality **Agentic AI - Publisher Ad Server** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance **SSP** - Ad Unit Availability - Impression Targeting - Floor Price - Advertiser Restrictions - Bid Reporting ## Top Google Ad Manager Alternatives - [OpenX](https://www.g2.com/products/openx/reviews) - 3.2/5.0 (18 reviews) - [PubMatic](https://www.g2.com/products/pubmatic/reviews) - 3.2/5.0 (11 reviews) - [Equativ](https://www.g2.com/products/equativ/reviews) - 4.0/5.0 (11 reviews)