--- title: Google Ad Manager Reviews meta_title: 'Google Ad Manager Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 236 reviews by the users' company size, role or industry to find out how Google Ad Manager works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 236 scale: '5' date_modified: '2026-07-12' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Google Ad Manager Reviews **Vendor:** Google **Category:** [Publisher Ad Server Software](https://www.g2.com/categories/publisher-ad-server) **Average Rating:** 4.2/5.0 **Total Reviews:** 236 ## About Google Ad Manager DoubleClick for Publishers is a complete ad revenue engine that helps publishers capture the full value of every impression across demand sources and channels. Seamless integration with DoubleClick Ad Exchange provides instant connection to millions of quality advertisers, while the natively integrated sales management platform streamlines operations for maximized sales at minimized costs. ## Google Ad Manager Reviews ### 1. worked with the program the moment Media Visor went away (2+ years) **Rating:** 4.5/5.0 stars **Reviewed by:** Courtney W. | Manager, Digital Partnerships, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2018 **What do you like best about Google Ad Manager?** easy to use once you get the hang of it, very straight forward and intuitive. Little to no issues with exporting from DCP into DCM. **What do you dislike about Google Ad Manager?** hard to follow for a first time user, as the product was so new to Google that their engineers didn't understand why we needed certain functions such as a "credit memo" button. So we had to learn on our own, and Google would do revamps of the product then not alert the agency, so the system would crash **Recommendations to others considering Google Ad Manager:** Program has been around for a couple of years, if brand new to the program, would look online to see if there are any tutorials **What problems is Google Ad Manager solving and how is that benefiting you?** used this program for advertising needs, specific to digital media. We found that this program helped with campaign management and campaign set up. ### 2. Best in the business **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** March 08, 2018 **What do you like best about Google Ad Manager?** DFP is not the most complete package for a publisher but its pretty close. If you have a number of website and are looking for a platform to monetize your inventory DFP has to be the easiest to use. **What do you dislike about Google Ad Manager?** Not 100% complete in that you need other "plugins" or Google products in order to have a complete system for website monetization. What I dislike is that DFP only works well with other Google products. **Recommendations to others considering Google Ad Manager:** If you are on the fence about going with DFP for your business try DFP for Small Business. Its a free version of the Premium platform. The platform is the same there are just a few features missing, but it will give you the full understanding of what DFP has to offer. **What problems is Google Ad Manager solving and how is that benefiting you?** DFP is allowing us to affiliate over 200 websites and rep their inventory. The benefit to having DFP is that we can traffic campaigns across all these properties within a single platform. ### 3. DFP is the best tool to manage ads of Media Sites **Rating:** 5.0/5.0 stars **Reviewed by:** Onella A. | VP, Retail, Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2017 **What do you like best about Google Ad Manager?** Doubleclick for publisher is a very powerful tool to manage the ad spaces of websites as well as report the performance to the client end. DFP has a great User interface that made my self-more understandable its features. As a person who has zero knowledge of coding, this tool lets me understand the progress of ads and manage them as a marketing expert. Uploading creatives in a wide range of format, sending reports to clients on the daily basis, trustful ad delivery insights are my favorite features of DFP. **What do you dislike about Google Ad Manager?** Actually, Sometimes DFP loads so slowly. and getting many unfilled impressions. That is too bad on my end. And the report that we can send to clients and other third parties who need to know the insights, is just a report with a number file. DFP doesn't let a feature to customize the appearance of the report to protect the brand identity of the company. **Recommendations to others considering Google Ad Manager:** If you really want to get the full control of your ad spaces, Doubleclick for publisher is the best tool. **What problems is Google Ad Manager solving and how is that benefiting you?** DFP solved the main problem that we face as a digital marketing firm. That is communicating correct statistics to the clients. Other than that DFP helped us to get the full control of the ad units by targeting them under location and page level etc. ### 4. Double Click for Publishers **Rating:** 4.0/5.0 stars **Reviewed by:** Brianna H. | Digital Content Specialist, Publishing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2018 **What do you like best about Google Ad Manager?** How easy it is to download metrics reports and filter by line item/date. **What do you dislike about Google Ad Manager?** How it can be a process to check for available inventory. **What problems is Google Ad Manager solving and how is that benefiting you?** Help track client site ads within our websites. Impressions/clicks/CTR and predict of the goal quantity of impressions will be hit before the months up. ### 5. Best Adserver any publisher can have **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2018 **What do you like best about Google Ad Manager?** DFP is one of the most simplest adservers one can onboard to monetize your site if you have direct sales. The concept of ad units and keyvalues is simple, even coding your sites is simple with their tag generators. And there is plenty of help in the Google Forums **What do you dislike about Google Ad Manager?** Not the best for monetizing large waterfalls. It can be done but it a little cumbersome with passback tags. **Recommendations to others considering Google Ad Manager:** Take a test spin with their free version. DFP Small Business **What problems is Google Ad Manager solving and how is that benefiting you?** Monetizing our direct sold campaigns. We are able to schedule campaigns and sell campaigns knowing the exact number of inventory we have. We can rotate multiple advertisers very easily. ### 6. DoubleClick. The Trafficking Solution for Rich Media **Rating:** 2.5/5.0 stars **Reviewed by:** Dwight M. | Enterprise (> 1000 emp.) **Reviewed Date:** March 06, 2018 **What do you like best about Google Ad Manager?** I like the way DoubleClick worked with Flash and continues to work now that we've transitioned to HTML5 animation through GWD. **What do you dislike about Google Ad Manager?** The association and QA process is frequently somewhat laborious for us. **Recommendations to others considering Google Ad Manager:** Take the time to roll this out properly to users and you will reap the benefits in time saved reagrding malfunctioning creatives and unhappy clients. **What problems is Google Ad Manager solving and how is that benefiting you?** Trafficking and troubleshooting rich media to and with our ad operations team. If an ad previews properly in DCS, it's likely to have no issues once live. ### 7. Double click Review **Rating:** 2.5/5.0 stars **Reviewed by:** Lauren P. | Enterprise (> 1000 emp.) **Reviewed Date:** March 21, 2018 **What do you like best about Google Ad Manager?** It’s effecienct and has a great ability to target within our needs **What do you dislike about Google Ad Manager?** it’s clunky and not user friendly, there is a lot of manual work to inout **What problems is Google Ad Manager solving and how is that benefiting you?** Serving our ads, needed more targeting ### 8. Excelent ad server **Rating:** 5.0/5.0 stars **Reviewed by:** Carlos F. | Front-end Developer, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2018 **What do you like best about Google Ad Manager?** Always fast and up to date with the latest changes in the advertising industry, combined with a really good documentation. **What do you dislike about Google Ad Manager?** Changes take a long time to reflect, most of the user interface is not intuitive **Recommendations to others considering Google Ad Manager:** Definitely the best ad server in the market **What problems is Google Ad Manager solving and how is that benefiting you?** It is possible to create auctions within the ad inventory and deliver third party tags ### 9. easy to use but needs investment **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2018 **What do you like best about Google Ad Manager?** simple design and easy to use, with both ad-ex and DFP all in one application **What do you dislike about Google Ad Manager?** lack of investment, it could be better targeting options and support could be much better **What problems is Google Ad Manager solving and how is that benefiting you?** the ease of creating ad tags and serving a verity of ads in one place with out getting to complicated ### 10. DoubleClick **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel K. | Senior Analyst, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** July 27, 2017 **What do you like best about Google Ad Manager?** It's very easy to get started and the training available is some of the best that I've taken. Once you get used to the platform and capabilities there are several levers to pull that can help reach your goals. **What do you dislike about Google Ad Manager?** Since there are so many different optimization tactics, it can be overwhelming when starting out. Another feature that I don't like is that it is very manual. For example, if you want to target 50 locations, you have to manually put them in and this can be frustrating at times. **Recommendations to others considering Google Ad Manager:** A platform that allows you to run programmatic display with a number of great functions. **What problems is Google Ad Manager solving and how is that benefiting you?** The major benefit is being able to increase our reach to new customers. With all of the options available, we are able to narrow our audience down to who our potential customers are. ### 11. It does the job **Rating:** 4.0/5.0 stars **Reviewed by:** Kevin Y. | Online Business & Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2018 **What do you like best about Google Ad Manager?** Auto pacing. Delivery according to priority. Support is quick to response. **What do you dislike about Google Ad Manager?** Report generation is slow. It's does not offer yield analysis. Unable to report on certain dimension such as DMA. **Recommendations to others considering Google Ad Manager:** It is a proven product by being the market leader. **What problems is Google Ad Manager solving and how is that benefiting you?** Serve ads for the Publishers with minimal human interference. It blends programmatic selling seamlessly ### 12. Very organized **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2018 **What do you like best about Google Ad Manager?** Since this is a Google based product, they give lots of guides and step by steps to help you understand each and every section. It's easy to find answer to questions and follow along with the videos. **What do you dislike about Google Ad Manager?** Sometimes if the program is in use for too long it becomes slow. I usually find that refreshing the page in a new browser helps with this issue **What problems is Google Ad Manager solving and how is that benefiting you?** It helps keep ads organized by creative or line ### 13. Doubleclick for publisher made our advertising so simple **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2017 **What do you like best about Google Ad Manager?** Dfp is with a lot of awesome features such as easy ad unit integration to any website using javascript, targeting impressions by country is great when we are dealing with country based clients. DFP and report are one of the strongest features that the system has. I use that feature to send ad performance report to my clients weekly without any involvement of my end. Clients are also so happy with this dfp feature. Dfp, let us use a wide range of creative formats such as images, animated gifs, html5 ads and also when a big client give their DoubleClick tags as the creative we can easily submit those ads tags using DFP. Dfp also very easy to use as a team. Most pro thing is this totally free for publishers. **What do you dislike about Google Ad Manager?** Recently I have noticed that Doubleclick tags not properly work on Microsoft Edge browser and dfp only can be used through a google account. Some people don't use Gmail or Google gsuite. So they have to make a google account only for this purpose. **Recommendations to others considering Google Ad Manager:** Better if it more user friendly like google analytics user interface. **What problems is Google Ad Manager solving and how is that benefiting you?** As Media website administrators, it is very hard to manage ads by being so transparent to the clients and targeting impressions as the client wish. Double click for Public is the solution for all of those problems. Clients really like to the process of Doubleclick and it gives most accurate data. DFP is a great tool for our marketing team who are not aware of programming. They can easily manage ad stuff using DFP without falling into hot water. ### 14. Efficient and easy to use! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2018 **What do you like best about Google Ad Manager?** Very self explanatory with assistance next to each item in case you need help. **What do you dislike about Google Ad Manager?** If you use it for a lot of clients it can be overwhelming so organization is key **What problems is Google Ad Manager solving and how is that benefiting you?** Easy to view clicks ### 15. Doubleclick review **Rating:** 4.0/5.0 stars **Reviewed by:** Krystal P. | Digital Media Planner, Newspapers, Enterprise (> 1000 emp.) **Reviewed Date:** November 07, 2017 **What do you like best about Google Ad Manager?** I enjoy how easy it is to navigate dfp. Through the search column you have easy access to view all orders under a certain name - or even if you don’t have a full name it brings up all suggestions. I also really enjoy the reporting and query option, with the all the metrics we have access to, it helps tell a whole story to a client **What do you dislike about Google Ad Manager?** The system can be slow or lag sometimes. Show that it’s “thinking” for a while **What problems is Google Ad Manager solving and how is that benefiting you?** I’m able to see a campaign pacing and see where i need to optimize ### 16. Good solution for ad serving **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2017 **What do you like best about Google Ad Manager?** Once I got the hang of it, DFP has proven to be a solid solution for serving the display and preroll video ads on our website. I like the reporting options. **What do you dislike about Google Ad Manager?** DFP isn't always the most intuitive product to use. We switched from using OpenX to DoubleClick last summer, and I still feel that OpenX was more intuitive to use. I don't like that you can't delete items if you accidentally set up something wrong - you can only archive them. This makes it cluttered and the list is super long when you are scrolling through orders. When we had preroll issues in the beginning, I couldn't really get help in the forums. **What problems is Google Ad Manager solving and how is that benefiting you?** We use DFP to serve display ads and preroll ads on our website, www.todayshomeowner.com. Web ads are a huge component of our revenue, and DFP is critical to our success. ### 17. DFP Review **Rating:** 4.0/5.0 stars **Reviewed by:** Alisha F. | Digital Support Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2017 **What do you like best about Google Ad Manager?** DFP works great for uploading web ads into our system to run for our clients. It's very easy to upload creatives, get reports, and start or stop another creative. I feel like anyone could use this system and it's very user friendly. I've noticed there have been updates to the sytem as well and I've been very happy with it. **What do you dislike about Google Ad Manager?** I don't like that you have to upload the same creative a whole bunch of different times when the ad is running for a long period of time, like 12 months or so. It will be much better if you could tell it to upload that same creative to those 12 different months. I've also noticed that since it's online, DFP will freeze periodically and I will have to refresh the page and it will take me back to the home page instead of where I last was. **Recommendations to others considering Google Ad Manager:** I would highly recommend Double Click for Publishers if you have ads to run for your business site. **What problems is Google Ad Manager solving and how is that benefiting you?** Getting the creatives up and running as fast as possible for our clients. Getting great easy to read reports for our clients so they know whether or not their ad got the results they wanted. ### 18. Good for digital banner ads **Rating:** 3.5/5.0 stars **Reviewed by:** Christine S. | Marketing Analyst, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2017 **What do you like best about Google Ad Manager?** Easy to organize by creative or specific dates **What do you dislike about Google Ad Manager?** the upgrade is a little hard to figure out **What problems is Google Ad Manager solving and how is that benefiting you?** Easy to see what creative does well during which date. ### 19. DoubleClick Review **Rating:** 3.0/5.0 stars **Reviewed by:** Katie L. | Media Operations, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** June 22, 2017 **What do you like best about Google Ad Manager?** It was easy to go between multiple accounts and would load the data very quickly. You could also save different filters for reporting and that would work on all the different accounts. It was also very useful in terms of uploading multiple campaigns at once or whole new accounts. **What do you dislike about Google Ad Manager?** There were few things that I disliked about DoubleClick. Compared to other platforms, there could be some updates on the amount of visuals that DoubleClick offers for reporting. **Recommendations to others considering Google Ad Manager:** Take advantage of the customer service line. They are very beneficial and will take time walking you through anything. I mostly benefited from them with help of bulk sheets to make changes across all my accounts. I would try to get in office support as much as possible and utilize any trainigns that they have to offer. **What problems is Google Ad Manager solving and how is that benefiting you?** We were able to pull all of our data from different engines into one platform for easier reporting. It benefited us by not having to pull and multiple reports and combining them. We were also able to make multiple uploads across different engines in one bulk sheet. ### 20. Easy to implement tags **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2018 **What do you like best about Google Ad Manager?** The ease of use of the site. It is very user friendly and guides you through the process of implementing tags and QA testing. **What do you dislike about Google Ad Manager?** There is a bit of time lapse before tags ate live and you can report on them. **What problems is Google Ad Manager solving and how is that benefiting you?** Solves tons of business problems like management of tags and has testing features so I can see what the ads will look like live on the site. Also, able to take screenshots very easily. ### 21. Universal platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** September 13, 2017 **What do you like best about Google Ad Manager?** Doubleclick is the most universally accepted tag manager, creating ease across multiple vendors on campaigns. This is where we collect the bulk of the data to create reports, later filling in the gaps with non-DCM-enabled (site served) impressions to create the full picture of each campaign. **What do you dislike about Google Ad Manager?** Sometimes the information can be disparate, making it hard to do proper analysis in the actual platform. This is mostly due to vendors that do not take DCM tags. Even so, we still rely on DCM as our main platform. despite this hurdle. **What problems is Google Ad Manager solving and how is that benefiting you?** Consolidating where all media is ran through. We are able to pull reports and data through Doubleclick. ### 22. DFP for Centralized Ad Performance Reporting **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2018 **What do you like best about Google Ad Manager?** DFP is well documented and highly customizable for even the most complex ad products. **What do you dislike about Google Ad Manager?** Reporting interface is very clunky and unintuitive. **What problems is Google Ad Manager solving and how is that benefiting you?** We use DFP to track all of our advertiser impressions and as a guideline for revenue reporting. ### 23. Non-Advertising Professional Using DCP **Rating:** 4.0/5.0 stars **Reviewed by:** Erinn H. | Site Director, Publishing, Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2017 **What do you like best about Google Ad Manager?** It's easy to track and see the views on your ads. I like that you can copy past campaigns, which makes it easier for someone like me who has very little training. **What do you dislike about Google Ad Manager?** It's not easily self-explanatory. While I dislike this, I do understand that ad campaigns are complex and training is needed to execute. As someone working at a small, independent website who does not have an advertising staff, I wish I was able to run the basic ad campaigns on my own without extensive training. **Recommendations to others considering Google Ad Manager:** More video tutorials for self-learners. **What problems is Google Ad Manager solving and how is that benefiting you?** We have been able to successfully publish and run ad campaigns, and track the traffic. I've realized that for certain things, it's easy to understand. ### 24. Real Time and Powerful insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 01, 2017 **What do you like best about Google Ad Manager?** DoubleClick has powerful reporting and is easy to use. It provides automated, more complex bidding strategies and has faster, robust administration and reporting. It is really user friendly and it also allows multiple accounts to be managed from one interface. Data sharing across the DoubleClick stack is also easy. **What do you dislike about Google Ad Manager?** Bulk uploads always have issues and it cannot segment by publisher in an easy and efficient way. Sometimes a floodlight fell off and it will not send you automatic report to monitor those tags. It also sometimes has some back end changes in the reporting and would cause returning no data in the reports. **What problems is Google Ad Manager solving and how is that benefiting you?** Doubleclick is our ad server and it is used to display adverts on their websites. Easy to setup and monitor performance ### 25. DCM Migration **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** September 07, 2017 **What do you like best about Google Ad Manager?** I enjoy the ease of trafficking in DCM as you're able to utilize the same creative across multiple campaigns. It also allows for robust reporting capabilities and the DCM support team is very responsive and helpful. **What do you dislike about Google Ad Manager?** The system does not allow you to export full urls with omniture attached. This makes it difficult for Google analytics reporting as full URLs need to be manually created. **Recommendations to others considering Google Ad Manager:** Definitely worth giving a try if your company also uses DBM and Google Analytics. **What problems is Google Ad Manager solving and how is that benefiting you?** By implementing all campaigns into DCM, we are now able to assign conversion attribution more accurately across campaigns instead of sticking to a last click model. ### 26. Fine for trafficking display **Rating:** 4.0/5.0 stars **Reviewed by:** Julia J. | Flywheel Instructor, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2017 **What do you like best about Google Ad Manager?** I like the "progress" portion of the line item. You are able to see how your line items are pacing to goal in terms of impressions. **What do you dislike about Google Ad Manager?** I dislike that you can't easily export a report for a line item or order with just a click. That was a feature until last month! **Recommendations to others considering Google Ad Manager:** Use it to traffic your display ads and pull reporting. **What problems is Google Ad Manager solving and how is that benefiting you?** My company uses DFP to traffic ads on our website. We also use it for reporting. My company uses DFP in conjunction with Operative One. ### 27. DCM is pretty much the be-all end-all 3P resource for media **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 10, 2017 **What do you like best about Google Ad Manager?** The best part of DCM is the simplicity of the interface and the fact that it's the universal tool used across agencies. You don't have to re-learn a new tool with this one because it's the one everyone uses, at least in my experience. **What do you dislike about Google Ad Manager?** There could be more sophisticated features, like rolling up placements into packages for a different view of a media buy and a greater UX design investment to enhance the user experience. **Recommendations to others considering Google Ad Manager:** You're going to use it one way or another if you work at an ad agency so you might as well get started sooner rather than later **What problems is Google Ad Manager solving and how is that benefiting you?** We're running media across a spectrum of publishers and programmatic partners to serve media for clients. It's a one-stop shop for third party trusted data on performance ### 28. DoubleClick Campaign Manager is incredible useful for our media team to serve our ads. **Rating:** 4.0/5.0 stars **Reviewed by:** Ally D. | Digital Marketing & Media Coordinator, Apparel & Fashion, Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2017 **What do you like best about Google Ad Manager?** I like how straight forward the platform is to use. **What do you dislike about Google Ad Manager?** I dislike the amount of steps it takes to create the packages, placements and creative. **What problems is Google Ad Manager solving and how is that benefiting you?** Running ads. ### 29. Easy to Nav **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2017 **What do you like best about Google Ad Manager?** DFP is very easy to navigate and can handle insanely large volumes of trafficking, reporting and forecasting for any variety of publisher. I've become well aquatinted with this tool and still there's so much to learn! **What do you dislike about Google Ad Manager?** Though it can handle extremely large volumes, I'm on the far end of this scope and have experienced slowness due to overwhelming amounts of activity and reporting happening simulatiously. **Recommendations to others considering Google Ad Manager:** Really amazing for anyone all the way up to high volume publishers. Just like many other Google products and platforms, this one nearly hits the mark in every instance and where it does fall down is minor or manageable. I highly recommend this platform to anyone looking to traffic their own ads to their own server and site. (Unsure on the price of this product) **What problems is Google Ad Manager solving and how is that benefiting you?** I'm an employee of an organization that uses DFP to traffic, report and project large quantities of display advertising onto their own sites across the country. The benefits are enormous and none really compare within their competitors. ### 30. Limited Creative Capabilities but Expansive Network **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2017 **What do you like best about Google Ad Manager?** Extensive partnerships and clean traffic for campaigns. **What do you dislike about Google Ad Manager?** Creative approval process is tedious and it's hard to get clear direction on the issue. **Recommendations to others considering Google Ad Manager:** It's worth it when you can figure out the algorithm for what creatives are approved and not approved. Google has assigned different companies to help with support which is nice. **What problems is Google Ad Manager solving and how is that benefiting you?** Looking for inventory sources for our clients to fulfill campaigns and used as a third party ad server for specific campaigns. ### 31. amazing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 31, 2017 **What do you like best about Google Ad Manager?** love DCM, pretty straightforward and the UI is super easy to use with so many details. also info tends to be pretty accurate. **What do you dislike about Google Ad Manager?** hmm it could be nice to have easier access to DCM support, perhaps a chat-bot type thing, rather than having to have calls and emails with the support team. also for some reason my team does not have access to video views. **What problems is Google Ad Manager solving and how is that benefiting you?** accurate info ### 32. Intuitive Use, Makes Data Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Emma G. | Ad Operations Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2018 **What do you like best about Google Ad Manager?** Super smooth to use, makes data and tracking easy. **What do you dislike about Google Ad Manager?** Nothing much - it's a great product and I'm happy. **What problems is Google Ad Manager solving and how is that benefiting you?** Tracking campaigns. ### 33. Experienced Ad Ops Professional **Rating:** 4.0/5.0 stars **Reviewed by:** Felicity B. | Manager of Content Distribution , Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2017 **What do you like best about Google Ad Manager?** My favorite aspect of DFP is the ability to bulk edit line items and creatives. I appreciate this feature, as it allows for speedier campaign management. I also appreciate the ability to view pacing and performance from a campaign level. **What do you dislike about Google Ad Manager?** I dislike that you are not able to bulk edit line items for the site list. I also wish the Reach reporting feature was more robust. **What problems is Google Ad Manager solving and how is that benefiting you?** We are solving a variety of targeting tactic issues with our clients. ### 34. DC for Publishers **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Newspapers | Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2018 **What do you like best about Google Ad Manager?** Ease of use of platform along with training materials. **What do you dislike about Google Ad Manager?** Slow data pulls. Reporting can take a long time to download. **What problems is Google Ad Manager solving and how is that benefiting you?** Ad Serving, reporting, data analysis. ### 35. Making my apps easier to use **Rating:** 3.5/5.0 stars **Reviewed by:** Chantal S. | Communication Specialist, Legal Services, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2017 **What do you like best about Google Ad Manager?** I love that I can implement my apps in a way that monetizes them!! **What do you dislike about Google Ad Manager?** Some quirks that needs to be figured out but overall a success **What problems is Google Ad Manager solving and how is that benefiting you?** Easy access for reads to click on posts on different apps ### 36. Easy to Use Self-Serve Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Erica R. | Senior Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2017 **What do you like best about Google Ad Manager?** I appreciate that it's a familiar interface to work within and the amount of control you have as a publisher through the platform. **What do you dislike about Google Ad Manager?** There aren't as many customized configurations as with other programmatic vendors, but that's the trade off for the transparency and inventory. **Recommendations to others considering Google Ad Manager:** Utilize your representative as much as possible to get up and running. **What problems is Google Ad Manager solving and how is that benefiting you?** We are using DoubleClick for display and video advertising campaigns for both B2C and C2C clients. ### 37. Easy to use and easy to to export **Rating:** 5.0/5.0 stars **Reviewed by:** Kendall R. | Sales Planner/Campaign Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 07, 2017 **What do you like best about Google Ad Manager?** The query pull is super easy to use and very straight forward. **What do you dislike about Google Ad Manager?** It can take a little bit to pull reports **What problems is Google Ad Manager solving and how is that benefiting you?** Tracking reporting and checking for discrepancies between first and third party reports. Easy layout in reporting. ### 38. DFP **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah W. | Ad Operations Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** September 13, 2017 **What do you like best about Google Ad Manager?** Everything. It's convenient, easy to understand, and backed by Google, so the problem solving is always quick and efficient. **What do you dislike about Google Ad Manager?** Sometimes it can be a little laggy, and doesn't play very well with other distributors. **Recommendations to others considering Google Ad Manager:** If you're learning, do DFP University! It's not going to teach you everything, but it certainly helps with the basics. **What problems is Google Ad Manager solving and how is that benefiting you?** Dynamically serving display and video ads is easier than ever with DFP. ### 39. Great for basic ad operations and management **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2017 **What do you like best about Google Ad Manager?** I liked that you can track the progress of the ad campaigns and the analytics were easy to pull. It was also great to have all our campaigns in one place, that you can copy a campaign, and the geotarget feature. **What do you dislike about Google Ad Manager?** I think the way campaigns (or line items/orders in DFP) could be organized better. It may just be the way our company managed ad campaigns, but it is difficult to find a specific campaign unless you know the exact way you named it. It would be nice to be able to organize by date or month, or even by brand or type of campaign (rather than having to rely solely on the naming convention). **Recommendations to others considering Google Ad Manager:** As someone who had little prior experience with ad operations and management, I found DFP fairly easy to use. However, you may need to have your own way of keeping track of campaigns/ads loaded because it can be hard to search back for a specific campaign. **What problems is Google Ad Manager solving and how is that benefiting you?** It was definitely helpful having a place to keep all our ad campaigns and be able to track the analytics and measure how successful the campaign was. ### 40. Excellent tool to manage campaigns and AdSense in your website or network **Rating:** 3.5/5.0 stars **Reviewed by:** Fabiana D. | Director, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2017 **What do you like best about Google Ad Manager?** The ability to integrate own campaigns and adsense thus managing the inventory in the best way. I like the ability to manage different campaign types as HTML5, images and the like **What do you dislike about Google Ad Manager?** Sometimes is not easy to assign the corresponding percentage of competing line items. I have had problems with inventory forecast. Also, is not easy to manage different websites with one adsense account associated **Recommendations to others considering Google Ad Manager:** Don't feel overwhelmed with the so many options of the interface, be patient. Probably you'll get errors of overselling inventory, in that case, review the percentages of the campaigns competing in the ad unit **What problems is Google Ad Manager solving and how is that benefiting you?** Monetize the ad slots of my different web sites ### 41. DC for Pubs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2017 **What do you like best about Google Ad Manager?** User Experience, User Interface, easy to learn! **What do you dislike about Google Ad Manager?** Sometimes it will be down for no apparent reason, but this hasn't happened in a while. **What problems is Google Ad Manager solving and how is that benefiting you?** Keeping track of all of our publishers and campaigns in 1 program is great. ### 42. Wide use and Google backing lends to easy implementation and data accessibility **Rating:** 4.0/5.0 stars **Reviewed by:** Kimberly V. | Digital Media Supervisor, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** July 19, 2017 **What do you like best about Google Ad Manager?** It's integrated and widely used across publishers and agency alike which help with seamless campaign implementation and reporting **What do you dislike about Google Ad Manager?** Since Google is so huge, sometimes it can take a long time to see needed updates happen on the platform. **Recommendations to others considering Google Ad Manager:** I would highly recommend as its so widely used across publishers and agencies **What problems is Google Ad Manager solving and how is that benefiting you?** Helping all media be trackable and accountable is a huge part of building client trust so it's a huge benefit to be able to have a platform that aggregates data, tracking and reporting all into one place ### 43. DoubleClick for Publishers **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 31, 2018 **What do you like best about Google Ad Manager?** The ability to change my dynamic content **What do you dislike about Google Ad Manager?** When a client does not give allow me to have proper access **What problems is Google Ad Manager solving and how is that benefiting you?** Dynamic content issues ### 44. DoubleClick **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** September 21, 2017 **What do you like best about Google Ad Manager?** User friendly interface, scheduled edits. **What do you dislike about Google Ad Manager?** Scheduled edits sometimes don't work. I also do not like that it is very hard to find the actual homepage of doubleclick on the go or within search, you have to have the login bookmarked. **What problems is Google Ad Manager solving and how is that benefiting you?** Manage Yahoo, Bing and Google in one area. ### 45. Doubleclick Could Use A Makeover **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** December 27, 2017 **What do you like best about Google Ad Manager?** I like the depth of reporting options as well as the ability to section off different sources of traffic. **What do you dislike about Google Ad Manager?** The amount of options creates a steep learning curve. **What problems is Google Ad Manager solving and how is that benefiting you?** Using as third party verification for ad spend occasionally. ### 46. Powerful tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2018 **What do you like best about Google Ad Manager?** The doubleclick suite helped us understand a lot of information quickly **What do you dislike about Google Ad Manager?** The interface changed fairly frequently **What problems is Google Ad Manager solving and how is that benefiting you?** We were able to realize ad performance ### 47. DoubleClick **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2017 **What do you like best about Google Ad Manager?** Hosts all ads in one place so its easy to view performance on each and make adjustments to campaign where ads are performing the best **What do you dislike about Google Ad Manager?** You need to be very tech savvy to use the platform. It's not as simple as something like Mailchimp which is very easy, no-brainer for anyone to use **Recommendations to others considering Google Ad Manager:** Technical skill set required, not user friendly **What problems is Google Ad Manager solving and how is that benefiting you?** Campaign monitoring and reports are easier to pull together ### 48. Good **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2017 **What do you like best about Google Ad Manager?** This product is very user friendly. It's easy to navigate and has good reporting tools. **What do you dislike about Google Ad Manager?** The support team will often answer my questions with the opposite answer that my account rep gave me. They need more cohesive training. **What problems is Google Ad Manager solving and how is that benefiting you?** Support is not helpful. Often contradicting themselves. ### 49. Only use a small bit but **Rating:** 3.0/5.0 stars **Reviewed by:** Lorna H. | Art Instructor, Retail, Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2017 **What do you like best about Google Ad Manager?** It is easy to navigate and find things. If you dont know where anything is, you can get fast support. **What do you dislike about Google Ad Manager?** We run a lot of stuff on it so it can be a bit slow here and there **What problems is Google Ad Manager solving and how is that benefiting you?** We use it to load web ads onto our websites. Definitely efficient and easy to manage everything together throughout the business. ### 50. DFP Works Great **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2017 **What do you like best about Google Ad Manager?** DFP is a great program to use for scheduling ads. It is simple, detailed and organized. I find the process to add, update or cancel new/current ads very user friendly and I would highly recommend it. **What do you dislike about Google Ad Manager?** I wish the reporting was easier to use. I found difficulties in creating simplified reports and problems changing certain reporting content blocking me from adding aspects without a clear definition on what to do to correct it, when it seems like it should be easier to do. **What problems is Google Ad Manager solving and how is that benefiting you?** This schedules ads on our newspaper websites, the benefits of the simplicity to get ads scheduled live is very good. ## Google Ad Manager Discussions - [How do I use Google Ad Manager?](https://www.g2.com/discussions/how-do-i-use-google-ad-manager) - 1 comment - [Is Google Ad Manager An SSP?](https://www.g2.com/discussions/is-google-ad-manager-an-ssp) - 2 comments - [What is Google Ad Manager used for?](https://www.g2.com/discussions/what-is-google-ad-manager-used-for) - 1 comment - [View Google Ad Manager pricing details and edition comparison](https://www.g2.com/products/google-ad-manager/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-01+06%3A17%3A36+-0500&secure%5Bsession_id%5D=e3a5a09c-c284-4a48-8fb8-7f5854152e8f&secure%5Btoken%5D=4a6296fc0955d4f4c4911d572ceb1b304aa9f6212141a231dc048f0eef4f8e13&format=llm_user) ## Google Ad Manager Integrations - [Data Studio](https://www.g2.com/products/data-studio/reviews) ## Google Ad Manager Features **Platform - App Monetization Platforms** - Automated Tools - Campaign Management - Audience Targeting - In-App Purchases - Reporting & Dashboards - A/B Testing - AI Algorithms - Integration APIs - Fraud Prevention - Cross-Platform Support - Payment Integration - User Data Analysis - Subscription Management - Performance Analytics - Multiple Monetization Models **Ad Serving & Management - Publisher Ad Server** - Real-Time Bidding (RTB) Support - Ad Delivery Optimization & Management - Ad Inventory Management - Dynamic Ad Placement - Ad Tag Management **Agentic AI - Supply Side Platform (SSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Advertising - App Monetization Platforms** - Ad Exchange - Offerwall - Bidding - Ad Mediation - Ad Formats - Ad Optimization **Targeting & Personalization - Publisher Ad Server** - Geo-Targeting - A/B Testing for Ads - Multi-Device & Cross-Platform Delivery - Audience Targeting - Frequency Capping - Contextual Targeting **Monetization & Reporting - Publisher Ad Server** - Header Bidding Support - Ad Revenue Share & Payout Management - Revenue Forecasting - Performance & Engagement Analytics **SSP Functionality ** - SSP Functionality **Agentic AI - Publisher Ad Server** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance **SSP** - Ad Unit Availability - Impression Targeting - Floor Price - Advertiser Restrictions - Bid Reporting ## Top Google Ad Manager Alternatives - [OpenX](https://www.g2.com/products/openx/reviews) - 3.2/5.0 (18 reviews) - [PubMatic](https://www.g2.com/products/pubmatic/reviews) - 3.2/5.0 (11 reviews) - [Equativ](https://www.g2.com/products/equativ/reviews) - 4.0/5.0 (11 reviews)