FunnelStory Features
Data Sourcing (5)
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Data Sourcing
Compiles data from a breadth of either internal or external sources.
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Exporting & Sharing Data
Enables user to communicate data by securely exporting and sharing it.
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Multi-Device Data Visualization
Allows users to view data visualizations on several devices.
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Interactive Dashboards
Dashboards which are customizable and interactive so that the user can view sales information in a way that fits his or her needs.
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Data Segmentation
Enables user to segment customer or prospect data in meaningful ways such as by industry or region.
Predictive Analytics (9)
Lead Scoring
Provides scores or rankings of each prospect based on the data provided.
Opportunity Scoring
Provides insights to determine which deals already in the pipeline have the best chance of closing.
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Risk Analysis
Warns sales teams of accounts that may be at risk of being lost.
Live Forecasting
Provides live customer data so that sales organizations forecasts stay current.
Budgeting/Forecasting
Create budgets based on historical data and future projections
Correlation Analysis
Competitive Analysis
Evaluating strengths and weaknesses of companies with the same target audience
Sales Trend Analysis
Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.
Statistical Analysis
Apply statistical/mathematical models to sets of data
Sales Management (11)
Live Pipeline Management
Updates every time a change is made enabling users to trace a deal through the pipeline.
Sales Gamification
Enables competition between a sales team by providing things like challenges and scoreboards.
Account-Based Analytics
Provides insightful data at the account level to arm salespeople with the most relevant information possible.
Activity Tracking
Enables sales managers to stay on top of their team activities by providing visibility into customer communication.
Predictive Analytics
Predict future data based on historical data sets
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Task Management
Create, manage and track all task activities and progression
Contact Management
Manage, organize, and store contact information
Lead Management
Store information about leads or contacts and track, manage and nurture them throughout the sales process
Opportunity Management
Track all opportunities for potential sales and convert them into recurring revenue
Workflow Management
Create, design and manage workflows for repetitive tasks
Platform Basics (12)
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Exporting
Ability to export customer journey maps in a variety of formats to present and analyze.
Multi-user Access and Collaboration
Allow team members to invite others to collaborate on journey maps and make direct changes.
Multiple Personas
Provide the ability to compare the experiences of multiple personas in one journey map.
Data Analytics
Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation.
Predictive Analytics
Predict future data based on historical data sets
Behavioral Analytics
Track and analyse user behavior within a system or network
Campaign Analytics
Track and interpret campaign performance metrics
Website Analytics
Track and analyze information regarding website visitors
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Dynamic Segmentation
Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.).
Journey Optimization
Automates the testing and optimization of customer-facing messaging and campaigns.
Platform Data (4)
Journey Reporting
Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s).
Trends Reporting
Ability to measure product usage by feature, campaign performance by source, and other trending metrics.
Dashboards
Provides dashboards to combine and visualize quantitative and qualitive customer journey data.
Advanced Data Filtering
Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data.
Platform Additional Functionality (3)
Journey Mapping
Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data.
Integrations
Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics.
Automated Alerts
Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements.
Platform (4)
Health Score
Generates a score that represents the likelihood of customer churn and customer satisfaction.
Customer Profiles
Catalogues and organizes a profile for each customer where every data point is attributed to.
Notifications
Set alerts for customer profiles in need of urgent attention and resolution.
NPS of Customers
Calculate NPS of customers
Predictions (8)
Service Quality Assurance
Service quality is measured in real time to provide alerts to case managers on opportunities for improvement
Predictive Analytics
Predict future data based on historical data sets
Revenue Impact
Measures the business value of each customer and their contribution to the company bottom line.
Artificial Intelligence
AI technologies like NLP, NLU, and/or NLG are used to analyze and process text provided by customer interactions.
Sentiment
The product automatically discerns customer sentiment from text and/or calls for proactive action.
Retention
Calculates the likelihood of your customers continuing to use your product or leaving.
Behavior Analytics
Track and analyze user behavior within a system or network
Usage Tracking/Analytics
Track and interpret metrics on the usage of company resources
Generative AI (3)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Agentic AI - Customer Journey Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Customer Journey Mapping (1)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Agentic AI - Sales Analytics (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
CRM Integration
Integration with third-party CRM systems
Additional Functionality (108)
Dynamic Modeling
Ability to learn and adapt from interactions with environment and data, and to model varying behavior over time.
Lead Qualification
Score a lead on their quality or likelihood to buy based on certain behaviors
Lead Capture
Automatically identify and save contact information of potential customers
Real-Time Reporting
Active reporting of data and metrics
Contact Database
Centralized database of stakeholders and their contact information such as names, address, phone number etc.
API
Application programming interface that allows for integration with other systems/databases
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Role-Based Permissions
Set & manage permission levels based on user roles and restrict access to only authorized individuals
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Dashboard Creation
Creation and customization of dashboards
Modeling & Simulation
Using physical, mathematical, or logical models as a basis for simulations to generate data for managerial or technical decision-making
Exception Reporting
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Sales Reports
Reports specific to sales analysis for trends and strategies
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
"What If" Scenarios
Method used in decision-making that allows businesses to input variables to forecast potential outcomes or possibilities
Customizable Reports
Alter the layout and content of reports
Data Import/Export
Import and export data to and from software applications
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Graphical Data Presentation
Visual representation of data using various graphical elements such as charts, graphs, maps & other visual aids
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Business Process Control
Define and maintain business rules that determine workflow capabilities and criteria
Multi-Currency
Manage and handle various international currencies
Pipeline Reports
Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals.
Loyalty Program
Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Campaign Personalization
Personalization
Adjust communications based on previous interactions or personal preferences
Email Campaign Management
Plan, execute, and analyze email marketing campaigns
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Knowledge Base Management
Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support
Renewal Management
Manage and track the renewal process for various services, subscriptions, contracts, or licenses
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Workflow Management
Create, design and manage workflows for repetitive tasks
Behavioral Targeting
Display advertising and marketing messages to users based on their browsing history and preferences
Customer Engagement
Initiate interactions with customers by proactively starting conversations or providing informational content
Sentiment Analysis
Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Task Management
Create, manage and track all task activities and progression
Feedback Management
Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service
Behavior Tracking
Track visitors'/audience's responses across web pages and other optimized content
Retention Tracking
Measures the retention rate and satisfaction of customers.
Support Ticket Management
Allow customers/users to submit support queries and service requests
User Onboarding
Guide new users to understand and become proficient in using a product or service
Lifecycle Management
Manage the end-to-end lifecycle, from initial setup/development to deployment and maintenance
Customer Surveys
Tool to send questionnaires to customers to gauge feedback
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Real-time Alerts
Receive notification of issues as soon as they occur
Customer Journey Mapping
Visualize and analyze customer experience across all touchpoints and channels
Cancellation Management
Allow customers to cancel their subscription remotely.
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Review Monitoring
Automatically monitor and receive alerts for any new online reviews
Customer Data Management
Searchable repository of information about clients
Referral Tracking
Log and store the source of contacts/leads
Customer Communication
Ability to communicate to customers through at least one channel such as email, live chat, phone, or social media.
Churn Management
Identify customers at risk of migration and activate strategies to retain them
Marketing Automation
Automate workflows and trigger campaigns based on customer actions
Referral Management
Log and store the source of contacts/leads
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Messaging
Communicate using messages within the system
Workflow Automation
Streamlining repetitive tasks and activities through automated and predefined workflows
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
Map Creation
Create custom maps
Email Marketing
Create and send email blasts/campaigns
Single Sign On
Allow users to access multiple services after entering their login credentials once
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Customer Database
A collection of customer information such as contact details, demographics, previous interactions, etc.
API
Application programming interface that allows for integration with other systems/databases
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Data Linking
Collating information from different sources in order to create a more valuable and helpful data set.
Whiteboard
Allows multiple users to simultaneously annotate on a digital whiteboard
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Data Visualization
Graphical representation of data
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Brainstorming
Group collaboration to solve ideas in a productive and concentrated manner.
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Workflow Management
Create, design and manage workflows for repetitive tasks
Activity Tracking
Track and document all activities across devices, networks, and other systems
Behavior Tracking
Track visitors'/audience's responses across web pages and other optimized content
Personalization
Adjust communications based on previous interactions or personal preferences
Customizable Reports
Alter the layout and content of reports
Customer Journey Mapping
Visualize and analyze customer experience across all touchpoints and channels
Customer Profiles
Record customer information, purchase history, and other notes
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Real-Time Notifications
Notifications that are delivered to users as soon as an event occurs
Tagging
Attach digital tags to documents and assets for identification, search, or monitoring purposes
Audience Targeting
Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention
CRM
Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
Surveys & Feedback
Gauge satisfaction and receive information for improvement and success
Data Import/Export
Import and export data to and from software applications
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Communication Management
Manage and track all internal and external communication conducted via calls, email, text, or chat
Attribution Modeling
Analyzes the amount of credit that should be assigned to sales and conversion touchpoints.
Action Management
Detailed plan including steps, milestones, assignments, and timeline needed to complete a project, strategy or goal
Map Sharing
Share maps with internal and external stakeholders
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Customizable Branding
Add customized logos and colors to align with company branding
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Customer Touchpoints
Identify specific interactions between customers and brands
Customer Experience Management
Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.
Diagramming
Enables schematic data presentation through org charts, mind maps, flowcharts, and process diagrams.
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Storyboarding
Dictate the order and pace of an eLearning course, including the logic for how different learners progress
Customer Segmentation
Process of dividing customers into groups based on common characteristics