Fullstory Features

Accurately measure total web traffic and present data elegantly.

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

Accurately determine where most people enter your site and where they leave and present data elegantly.

Software automatically tracks standard user actions.

Able to set up custom variables to track any user activity on the site.

Accurately measure bounce rate.

Track user return rates and related metrics.

Track what proportion of users convert via a certain action.

See how many users proceed down a certain path to conversion.

Configures and accurately measures an appropriate measure of engagement, such as average session length.

Accurately determines where users close the app during their sessions.

Accurately measures bounce rate.

Tracks user return rates and related metrics.

Tracks what proportion of users convert via a certain action.

Tracks metrics that provide insight into how a user interacts with any interface or product

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Identify the physical location of an individual, asset, device, etc.

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Measures the retention rate and satisfaction of customers.

Track visitors and purpose of visits

Track visitors'/audience's responses across web pages and other optimized content

Obtain live data for who is currently accessing your site.

Report on how any user activity has changed over time.

Report on user activity in the past and set up predictive models for the future.

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Analytic tools are also available for mobile and tablet versions of websites.

Able to unify user data across devices, recognizing returning users.

Allows users to easily build customized reports and dashboards.

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Access pre-built and custom reports and dashboards.

Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points

Records web visitor sessions

Tracks and monitors web visitor behavior

Segments collected data on predetermined criteria

Receive data and information in real time

Process of dividing customers into groups based on common characteristics

Mapping/visual representation of exactly where users stop scrolling and leave website pages

Visualize locations on a map

Actual floor locations and directions with the virtual floor map to reflect a realistic view of the floor during the virtual tour

Shows where users' cursors move while navigating a website

Able to access user-specific data such as location, language, gender, and activity while on the site.

Report on keywords used in internal searches.

Track load times on different devices and systems.

Analyze inbound marketing traffic to identify which campaigns are working best.

Track revenue and transactions.

Able to deploy promotional or other pop-up messages based on user actions.

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Able to test that event and variable setup are reporting data accurately.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Able to test that event and variable setup are reporting data accurately.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

The ability to store large quantities of data for analysis within the platform itself.

Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results.

Integrations with other software tools in order to fascilitate the exchange of data collected by various software.

Test changes to a screen by administering the change to a portion of visitors and measuring conversion.

Quickly create variant web pages with an easy-to-use WYSIWYG editor.

Able to set any user action as the conversion goal of the test.

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.

Able to view or adjust the necessary confidence level of your test.

Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.

Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration.

Show different versions based on any variable set up to be tracked on the app's back end.

Segment data by various user demographics to find deeper trends within specific user groups.

Identifies poorly performing or problematic areas of a web page

Overlays heatmaps on top of existing web pages

Optimizes to gather insight about mobile web browser visitors

Contextualizes web visitor behavior beyond pure data points and statistics

Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page

Method of analysis that visualizes the series of events that lead towards a defined goal.

Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.

Identifies user demographics like gender or age.

Enables the view of analytic data based on user segment.

Identifies users locations.

Predict future data based on historical data sets

Enables you to define custom events for analysis.

Provides real-time reports.

Measures user acquisition analytics.

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Displays a users progress throughout specific paths in an application.

Displays a users activity history.

A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey

Track user activities and events within an application.

Optimizes the customer self-service experience on mobile devices

Gives the user targeted, personalized results based on their activity or preferences

Allows users to add custom branding (logos, brand colors, etc.) to self-service portals, chatbots, etc.

Automates some or all operation related tasks

Utilizes artificial intelligence to improve workflows or customer experiences

Allows easy integrations with applications, such as messenger applications, APIs, and customer support tools

Tracks where users are clicking on a web page.

Tracks mouse movement over a web page.

See where users experience the most difficulty on a web page.

Tracks sessions where users encountered errors and bugs.

Split web traffic to a page between two different URLs.

Offers insights into relationships between user information and user behavior.

Leave notes on sessions and bugs.

Collects user information (location, IP address, email, etc.).

Search sessions by keywords or IP address.

Allows you to deploy NPS surveys to users.

Analyzes user survey responses and information in the application.

Receive data and information in real time

Notifications that are delivered to users as soon as an event occurs

Organizes users into predefined groups and provides different responses based on group.

Supports multiple languages.

Provides responses based on user behavior and feedback.

Supports text bubble walkthroughs.

Ability to see analytics at the account level.

Ability to see analytics at the user level.

Ability to compare usage across segments such as role, company size, etc.

See how users move though a product via grouped page sequences

Receive automated alerts and reports based on gains or losses in performance.

View analytics for multiple products in a single dashboard, including cross-product engagement

Scores customers and visitors to identify at-risk or thriving accounts.

Breadth and functionality of integrations with third-party products.

Track and interpret metrics on the usage of company resources

Data collected and analyzed by the platform delivered in an easily digestible format.

Reports and other relevant data housed in a single, easy-to-navigate location.

Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful.

Tools to track the success of various marketing campaigns in order to optimize marketing efforts.

The ability to collect and analyze customer data in order to determine which demographics make up a customer base.

Uses external data sources to improve customer profiles.

Can be updated to accept new sources and types of data.

Can engage with customers across any device with a consistent message.

Create and send email blasts/campaigns

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Receive data and information in real time

Provides analysis of marketing program ROI and efficiency.

Predicts outcomes based on statistical models; can give insight to "what-if" scenarios.

Uses artificial intelligence to provide suggestions based on desired outcomes.

Condenses long documents or text into a brief summary.

Allows users to generate text based on a text prompt.

Ensures that the service is reliable and available when needed, minimizing downtime and service interruptions.

Allows the user to scale the training of models efficiently, making it easier to deal with larger datasets and more complex models.

Provides the user the ability to get quick and low-latency responses during the inference stage, which is critical for real-time applications.

Offers the user a transparent pricing model for API calls, enabling better budget planning and cost control.

Provides the user the ability to allocate computational resources based on demand, making it cost-effective.

Allows the user to minimize energy usage during both training and inference, which is becoming increasingly important for sustainable operations.

Offers the user the flexibility to deploy across multiple cloud providers, reducing the risk of vendor lock-in.

Provides the user the ability to seamlessly connect with various data sources and pipelines, simplifying data ingestion and pre-processing.

Allows the user to easily integrate the generative AI models into existing workflows and systems via APIs.

Helps the user maintain compliance with GDPR and other data protection regulations, which is crucial for businesses operating globally.

Allows the user to set up access controls based on roles within the organization, enhancing security.

Ensures that data is encrypted during transit and at rest, providing an additional layer of security.

Provides the user with comprehensive and clear documentation, aiding in quicker adoption and troubleshooting.

Allows the user to gauge the level of community support and third-party extensions available, which can be useful for problem-solving and extending functionality.

Enables integration with web-based software, websites, or other software applications.

Provides cued prompts, messages, tooltips, notifications and branded tutorials.

Manages user interactions and analyzes user behavior data within the software or application.

View and track pertinent metrics to find patterns and gain insights from data

Interact with data visualization elements, such as charts and graphs, to drill down into data

Analyze and gain insights into data in real-time

Supports self-service features like troubleshooting, form completion, or knowledge base access.

Provides in-app guidance on company-specific tools and workflows for onboarding.

Interprets what a user is doing based on context and helps guide them through the process.

Works across multiple software systems or databases

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Makes informed choices based on available data and objectives

Set up connections to third-party platforms to improve business processes

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Enable businesses to implement machine learning algorithms on business data such as sales and revenue

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Improves performance based on feedback and experience

Supports flexible learning at different times (i.e., learners can access course materials at their own pace)

Supports learning paths that combine in-person classes with online/virtual courses

Identifying your own learning needs, setting goals, finding the necessary resources, and evaluating your own knowledge

View analytics for multiple products in a single dashboard, including cross-product engagement

Ability to see analytics at the user level.

Ability to see analytics at the account level.

Ability to compare usage across segments such as role, company size, etc.

See how users move though a product via grouped page sequences

Scores customers and visitors to identify at-risk or thriving accounts.

View analytics for multiple products in a single dashboard, including cross-product engagement

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Receive automated alerts and reports based on gains or losses in performance.

Breadth and functionality of integrations with third-party products.

Observe and track the demand, usage, progress or quality of a system, product, or user

Trigger clickable pop-up messages

Define levels of authorization for access to specific files or systems

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Conceptual model of how data items relate to each other

Method of analysis that visualizes the series of events that lead towards a defined goal.

For the intention to be used by marketing teams

Allow users to access multiple services after entering their login credentials once

Create, design and manage workflows for repetitive tasks

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Review data from past periods to reveal recurring tendencies and predict future performance

Access software remotely via mobile devices

Set up connections to third-party platforms to improve business processes

System alerts about the need to escalate an issue or request

Import and export data to and from software applications

Provides a channel for team members to share media files, communicate, and work together

Record active support and chat sessions for auditing and training

Graphical representation of data

Identify and analyse the reasons behind accidents

Assemble applications and processes by dragging over and arranging pre-built components

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Use AI to generate content in the form of text, images, videos, etc.

Analytics that breaks the data in a data set into related groups/categories.

Identify and respond to unexpected problems or failures (ie. "negative events")

Track and manage adherence to policies for any service, product, process, or supplier

A visual display that uses a color spectrum to show how visitors interact with areas of a web page

Add customized logos and colors to align with company branding

Search and filter data across systems to locate required information by entering keywords or certain criteria

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Predefined actions automatically performed on the occurance of specific events

Application programming interface that allows for integration with other systems/databases

View and track pertinent metrics to find patterns and gain insights from data

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Method of analysis that visualizes the series of events that lead towards a defined goal.

Capture, organize and track product-specific data and information in a centralized location

Tracks metrics that provide insight into how a user interacts with any interface or product

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Analytics that breaks the data in a data set into related groups/categories.

Record active support and chat sessions for auditing and training

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Graphical representation of data

Visualize and analyze customer experience across all touchpoints and channels

Use AI to generate content in the form of text, images, videos, etc.

Edit and personalize data view as needed

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Use AI to generate content in the form of text, images, videos, etc.

Create, design and manage workflows for repetitive tasks

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Create, manage and track all task activities and progression

Reporting on how each user, task or process has advanced since its initiation

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Track visitors'/audience's responses across web pages and other optimized content

Games or game-like elements to track progress and reward accomplishments

Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Customize data fields to support various needs and use cases

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Alter the layout and content of reports

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Centralized repository to store content and assets

Application programming interface that allows for integration with other systems/databases

Guide new users to understand and become proficient in using a product or service

Add customized logos and colors to align with company branding

Predefined actions automatically performed on the occurance of specific events

Tracks metrics that provide insight into how a user interacts with any interface or product

Online portal through which end users can access the system, manage tasks, or obtain information

Establish guidelines about how much and what kind of data can be stored in the repository

Import and export data to and from software applications

Process of familiarizing new employees with the company, their position, and responsibilities

Create and administer polls and surveys

Organize and track educational activities

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Pre-designed layouts that can be customized to match preferences and requirements

Allow the audience to interact or engage with the content

Track and document all activities across devices, networks, and other systems

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Observe and track the demand, usage, progress or quality of a system, product, or user

Track employee/learner's progression through training programs

Manage and track all internal and external communication conducted via calls, email, text, or chat

Gauge satisfaction and receive information for improvement and success

The ability to create unique content

Tracks metrics that provide insight into how a user interacts with any interface or product

Manage, organize, and store contact information

Visualize and analyze customer experience across all touchpoints and channels

Use AI to generate content in the form of text, images, videos, etc.

Application programming interface that allows for integration with other systems/databases

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Manage the process of attracting and converting business prospects into leads

Combining data from different sources and providing a unified view

A report showing what actions customers perform

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Group campaigns by project, client, or campaign for better management.

Automatically identify and save contact information of potential customers

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Track visitors'/audience's responses across web pages and other optimized content

Analyze and gain insights into data in real-time

Manage, store and organize emails within the system or via third-party apps

Score a lead on their quality or likelihood to buy based on certain behaviors

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Create, save, and re-purpose templates for emails, forms, etc.

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Predict future data based on historical data sets

Gauge satisfaction and receive information for improvement and success

Adjust communications based on previous interactions or personal preferences

Plan and strategize marketing campaigns

Set up connections to third-party platforms to improve business processes

Track and analyse user behavior within a system or network

Track delivered, received, and opened emails

Track and interpret campaign performance metrics

Process of dividing customers into groups based on common characteristics

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Manage various distribution channels, build relations with channel partners, and track their performance

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Ensure compliance with the General Data Protection Regulation protocols

Record customer information, purchase history, and other notes

A collection of customer information such as contact details, demographics, previous interactions, etc.

Allows users to manage data from a number of sources

Predefined actions automatically performed on the occurance of specific events

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Pre-designed layouts that can be customized to match preferences and requirements

Collect and analyze traffic data about website visitors

A report showing what actions customers perform

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Track and document all activities across devices, networks, and other systems

Superimposing two or more images

Track visitors and purpose of visits

Tracks metrics that provide insight into how a user interacts with any interface or product

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Graphical representation of data

Assemble applications and processes by dragging over and arranging pre-built components

Analyze and gain insights into data in real-time

Visualize and analyze customer experience across all touchpoints and channels

Allows you to easily add interactive elements to your website or blog with a simple embed code.

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Search and filter data across systems to locate required information by entering keywords or certain criteria

Use AI to generate content in the form of text, images, videos, etc.

Track visitors'/audience's responses across web pages and other optimized content

Alter the layout and content of reports

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Define levels of authorization for access to specific files or systems

System alerts about the need to escalate an issue or request

Mapping model in which the network map is organized and visualized as a tree-like structure

Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)

Capture what is happening on a computer screen

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Gauge satisfaction and receive information for improvement and success

Track and analyze information regarding website visitors

Monitoring and analytics of how visitors interact with forms, such as drop-off, refills, blank submissions, errors, and more

Sample files or documents that could be customized as needed or used as is

Track and analyse user behavior within a system or network

Pre-designed layouts that can be customized to match preferences and requirements

Application programming interface that allows for integration with other systems/databases

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Caters to sales teams

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Analyze survey results via statistical testing or crosstabs directly within the software

Access software remotely via mobile devices

Interact with data visualization elements, such as charts and graphs, to drill down into data

Allows you to easily add interactive elements to your website or blog with a simple embed code.