Link copied to clipboard # Fullstory vs Hotjar by Contentsquare Comparison - What are their main differences? Share [ Export ](/compare/fullstory/hotjar-by-contentsquare/export.csv) FullstoryHotjar by Contentsquare[+ Add Product](#) Pricing **Fullstory** Free Trial **Contact Vendor for Pricing** · Data Direct **Contact Vendor for Pricing** · Business **Contact Vendor for Pricing** · Advanced **Contact Vendor for Pricing** · Enterprise Show more **Hotjar by Contentsquare** Free Trial **$0.00** · Free **$40.00** Other Per Month · Growth **Custom** Other Per Year · Pro **Custom** Other Per Year · Enterprise Show more **Pricing Insights** from reviews Perceived Cost **Fullstory** $$$$$ **Hotjar by Contentsquare** $$$$$ Average Discount **Fullstory** 11%5% more **Hotjar by Contentsquare** 6% Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Fullstory** 6 months Based on 100 responses **Hotjar by Contentsquare** 6 months Based on 100 responses Return on Investment **Fullstory** 6 months Based on 100 responses **Hotjar by Contentsquare** 6 months Based on 100 responses ![Fullstory](https://images.g2crowd.com/uploads/product/hd_favicon/25da526f26fb19d775e4c307ca88eaee/fullstory.svg "Fullstory") ![Hotjar by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/882f58fdd9f66f7fb6f26e4c3ecabed8/hotjar-by-contentsquare.svg "Hotjar by Contentsquare") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Fullstory** Ease of Use (63) Insights (58) Learning Curve (32) Limitations (27) **Hotjar by Contentsquare** Ease of Use (14) Features (12) Limitations (5) Expensive (4) Integrations **Fullstory** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-adobe-target.png "Product Avatar Image") Adobe Target ](https://www.g2.com/products/adobe-adobe-target/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a70c0e0f26ded6f6c6813e514d2fa20/claude.png "Product Avatar Image") Claude ](https://www.g2.com/products/claude/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9803d39be140521184fda3ea825efa01/digistorm-funnel.png "Product Avatar Image") Digistorm Funnel ](https://www.g2.com/products/digistorm-funnel/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fc38d13d86ec989766c2af9c35cb27f8/dynamic-yield.png "Product Avatar Image") Dynamic Yield ](https://www.g2.com/products/dynamic-yield/reviews)[ View all ](https://www.g2.com/products/fullstory/integrations) **Hotjar by Contentsquare** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3f65e03dad098005646f58fdebc87312/aha.png "Product Avatar Image") Aha! ](https://www.g2.com/products/aha/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8d487b67574b56a5ad57a2f0f159a30/airtable.jpg "Product Avatar Image") Airtable ](https://www.g2.com/products/airtable/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/vendor/image/16173/large_detail_608920083893308ddc761e36c2dba5f0.jpeg "Product Avatar Image") Amplitude Platform ](https://www.g2.com/products/amplitude-platform/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_26aec82a6bfbf92bdf0f4fcff08718cb/appcues%282%29.png "Product Avatar Image") Appcues ](https://www.g2.com/products/appcues/reviews)[ View all ](https://www.g2.com/products/hotjar-by-contentsquare/integrations) Screenshots **Fullstory** ![Fullstory screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/136918/Data-Studio.gif) **Hotjar by Contentsquare** ![Hotjar by Contentsquare screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/90852/Screenshot-2026-06-04-at-11.56.05.png) **Ratings** from reviews Meets Requirements **Fullstory** **8.7** /10 Based on 898 responses **Hotjar by Contentsquare** **8.6** /10 Based on 267 responses Ease of Use **Fullstory** **8.3** /10 Based on 910 responses **Hotjar by Contentsquare** **9.0** /10 Based on 270 responses Ease of Setup **Fullstory** **8.4** /10 Based on 544 responses **Hotjar by Contentsquare** **9.0** /10 Based on 131 responses Ease of Admin **Fullstory** **8.7** /10 Based on 321 responses **Hotjar by Contentsquare** **8.9** /10 Based on 121 responses Quality of Support **Fullstory** **9.0** /10 Based on 696 responses **Hotjar by Contentsquare** **8.6** /10 Based on 183 responses Has the product been a good partner in doing business? **Fullstory** **9.0** /10 Based on 303 responses **Hotjar by Contentsquare** **8.7** /10 Based on 108 responses Product Direction (% positive) **Fullstory** **8.8** /10 Based on 857 responses **Hotjar by Contentsquare** **8.2** /10 Based on 261 responses **Features** ratings from reviews Digital Analytics **7.9** /10 Based on 342 responses **8.6** /10 Based on 186 responses Session Replay **8.2** /10 Based on 446 responses **8.7** /10 Based on 100 responses E-Commerce Analytics **6.4** /10 Based on 90 responses **7.9** /10 Based on 9 responses Uncover more feature rated insights from real users to improve your shopping experience. See it for free Heatmap Tools **8.0** /10 Based on 215 responses **8.6** /10 Based on 167 responses Mobile App Analytics **8.5** /10 Based on 94 responses Not enough data User Research Not enough data **8.6** /10 Based on 65 responses Digital Adoption Platform **8.5** /10 Based on 69 responses Not enough data Product Analytics **7.2** /10 Based on 234 responses Not enough data Digital Experience Monitoring (DEM) Not enough data **8.9** /10 Based on 10 responses Customer Data Platform (CDP) **7.3** /10 Based on 100 responses Not enough data Feedback Analytics Not enough data **8.6** /10 Based on 15 responses Survey Not enough data **8.6** /10 Based on 11 responses Customer Self-Service **7.6** /10 Based on 38 responses Not enough data Mobile Analytics **8.5** /10 Based on 85 responses Not enough data Mobile App Optimization **8.3** /10 Based on 63 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 38.1% Mid-Market(51-1000 emp.) 43.8% Enterprise(\> 1000 emp.) 18.2% Small-Business(50 or fewer emp.) 38.1% Mid-Market(51-1000 emp.) 43.8% Enterprise(\> 1000 emp.) 18.2% Small-Business(50 or fewer emp.) 52.5% Mid-Market(51-1000 emp.) 38.2% Enterprise(\> 1000 emp.) 9.3% Small-Business(50 or fewer emp.) 52.5% Mid-Market(51-1000 emp.) 38.2% Enterprise(\> 1000 emp.) 9.3% **Reviewers' Industry** [![Fullstory](https://images.g2crowd.com/uploads/product/hd_favicon/25da526f26fb19d775e4c307ca88eaee/fullstory.svg "Fullstory")](https://www.g2.com/products/fullstory/reviews) Fullstory Computer Software 22.5% Information Technology and Services 11.0% Financial Services 7.9% Marketing and Advertising 5.6% Retail 5.1% Other 47.9% [![Hotjar by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/882f58fdd9f66f7fb6f26e4c3ecabed8/hotjar-by-contentsquare.svg "Hotjar by Contentsquare")](https://www.g2.com/products/hotjar-by-contentsquare/reviews) Hotjar by Contentsquare Marketing and Advertising 15.8% Computer Software 14.9% Information Technology and Services 11.2% Internet 9.3% Retail 5.6% Other 43.2% Alternatives **Fullstory Alternatives** ![Glassbox](https://images.g2crowd.com/uploads/product/hd_favicon/0e92ee7cb332bc287c7337ecd9f352be/glassbox.svg "Glassbox") [ Glassbox ](/products/glassbox/reviews) ![Heap by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/88d6685d7cf4f7cc4439e35562551831/heap-by-contentsquare.svg "Heap by Contentsquare") [ Heap by Contentsquare ](/products/heap-by-contentsquare/reviews) ![Smartlook](https://images.g2crowd.com/uploads/product/hd_favicon/1539616598/smartlook.svg "Smartlook") [ Smartlook ](/products/smartlook/reviews) ![Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/65e33ca9d459546fe0def649d5bfb459/contentsquare.svg "Contentsquare") [ Contentsquare ](/products/contentsquare/reviews) **Hotjar by Contentsquare Alternatives** ![Glassbox](https://images.g2crowd.com/uploads/product/hd_favicon/0e92ee7cb332bc287c7337ecd9f352be/glassbox.svg "Glassbox") [ Glassbox ](/products/glassbox/reviews) ![Mouseflow](https://images.g2crowd.com/uploads/product/hd_favicon/656105f9f4043362adf04f48e4300760/mouseflow.svg "Mouseflow") [ Mouseflow ](/products/mouseflow/reviews) ![Lucky Orange](https://images.g2crowd.com/uploads/product/hd_favicon/04844896b7a85b6198d59cd48e61fd3d/lucky-orange.svg "Lucky Orange") [ Lucky Orange ](/products/lucky-orange/reviews) ![LogRocket](https://images.g2crowd.com/uploads/product/hd_favicon/02a7cab8766411b9be06bbe68373a32a/logrocket.svg "LogRocket") [ LogRocket ](/products/logrocket/reviews) ## Fullstory vs Hotjar by Contentsquare FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Fullstory vs Hotjar by Contentsquare? Fullstory stands out for its advanced analytics and AI-driven features, while Hotjar by Contentsquare is favored for its ease of use and rapid setup. | [Fullstory](https://www.g2.com/products/fullstory/reviews) | [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) | | --- | --- | | 4.5/5 (1,052 reviews) | 4.3/5 (345 reviews) | | Mid-Market | Small-Business | | 8.3 | 9.0 | | 9.0 | 8.6 | | Advanced analytics and AI-driven insights | Ease of use and quick setup | ### How do the pricing models of Fullstory and Hotjar by Contentsquare compare? Hotjar by Contentsquare is rated higher for value, with a stronger Price/Cost satisfaction score than Fullstory. - **Fullstory:** Reviewers note that Fullstory can become expensive at scale, especially for larger teams or high-traffic sites. - **Hotjar by Contentsquare:** Reviewers consistently highlight Hotjar's strong value, especially for small businesses and startups, with many citing the free tier as sufficient for basic needs. - **Switching reasons:** Recent reviews mention switching to Hotjar by Contentsquare for more affordable pricing and easier access to core features. ### What are the best alternatives to Fullstory and Hotjar by Contentsquare? The top three alternatives to Fullstory and Hotjar by Contentsquare are Glassbox, Heap by Contentsquare, and Smartlook. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Fullstory](https://www.g2.com/products/fullstory/reviews) | 4.5/5 (1,052 reviews) | Mid-Market | Can become expensive at scale | Advanced analytics and AI-driven insights | | [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) | 4.3/5 (345 reviews) | Small-Business | Strong value, especially for small businesses | Ease of use and quick setup | | [Glassbox](https://www.g2.com/products/glassbox/reviews) | 4.9/5 (809 reviews) | Enterprise | — | Comprehensive session replay and analytics | | [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) | 4.4/5 (1,097 reviews) | Mid-Market | — | Automatic data capture and retroactive analytics | | [Smartlook](https://www.g2.com/products/smartlook/reviews) | 4.6/5 (874 reviews) | Small-Business | — | Easy implementation and user-friendly interface | ### Which Session Replay features should I prioritize when comparing Fullstory and Hotjar by Contentsquare? Buyers should prioritize session replay quality, analytics depth, ease of setup, integrations, and AI-driven insights when comparing Fullstory and Hotjar by Contentsquare. - **Session replay quality:** Fullstory (33 all-time mentions), Hotjar by Contentsquare (8 all-time mentions) - **Analytics depth:** Fullstory (36 all-time mentions for data analytics, 24 for analytics), Hotjar by Contentsquare (—) - **Ease of setup:** Fullstory (21 all-time mentions for easy setup), Hotjar by Contentsquare (6 all-time mentions for easy setup) - **Integrations:** Fullstory integrates with Snowflake and Claude; Hotjar by Contentsquare integrates with Google Analytics, Google Tag Manager, and Contentsquare - **AI-driven insights:** Fullstory offers AI Text Generation, Adaptive Learning, and Autonomous Task Execution; Hotjar by Contentsquare does not list these features ### What are the pros and cons of Fullstory vs Hotjar by Contentsquare? Fullstory's headline strength is advanced analytics and AI-driven insights, while Hotjar by Contentsquare excels in ease of use and rapid setup. - **Fullstory strengths:** Advanced analytics (36 all-time mentions), session replay (33), user behavior tracking (30), customer support (45), and ease of use (55). - **Fullstory trade-offs:** Learning curve (25), can become expensive at scale, and data overload for large sites. - **Hotjar by Contentsquare strengths:** Ease of use (12), heatmaps (9), session replay (8), quick setup (6), and user experience insights (6). - **Hotjar by Contentsquare trade-offs:** Limited advanced analytics, session recording limits on paid plans, and less granular targeting options. ### Is Fullstory or Hotjar by Contentsquare better for small businesses? Hotjar by Contentsquare is the better fit for small businesses, as it is most popular in the Small-Business segment and praised for its value and ease of use. - **Fullstory:** Most popular in the Mid-Market segment, with reviewers noting its robust analytics but mentioning a steeper learning curve and higher cost for smaller teams. - **Hotjar by Contentsquare:** Most popular in the Small-Business segment, with reviewers highlighting its affordability, intuitive interface, and suitability for startups and small teams. ### Which Session Replay platform has better integrations? Hotjar by Contentsquare is favored for integrations, with more reviewer-cited third-party connections and higher all-time mention counts. - **Fullstory:** Integrates with Snowflake (2 all-time mentions) and Claude (1 all-time mention in recent reviews). - **Hotjar by Contentsquare:** Integrates with Google Analytics (18 all-time mentions), Google Tag Manager (6), and Contentsquare (2), with reviewers frequently citing these integrations as valuable. ### How do Fullstory and Hotjar by Contentsquare compare on customer support? Fullstory scores higher on Quality of Support, with a 0.4-point advantage over Hotjar by Contentsquare (9.0 vs 8.6). - **Fullstory:** Reviewers consistently praise Fullstory's customer support, citing responsive account managers and proactive assistance, with 45 all-time mentions for customer support. - **Hotjar by Contentsquare:** Reviewers generally report positive support experiences, but some note slower response times or less helpful interactions, with 8 all-time mentions for helpfulness. ### Which is easier to implement, Fullstory or Hotjar by Contentsquare? Hotjar by Contentsquare is rated higher for Ease of Setup, with a 0.7-point advantage over Fullstory (9.0 vs 8.3). - **Fullstory:** Reviewers describe setup as straightforward for web but note a learning curve for advanced features and more complexity for mobile implementations. - **Hotjar by Contentsquare:** Reviewers highlight quick and easy setup, especially via Google Tag Manager, and praise its intuitive onboarding process. ### Which product has better Analytics? Fullstory is stronger on Analytics, with more advanced analytics features and higher reviewer-cited analytics mentions. - **Fullstory:** Analytics (24 all-time mentions), Data Analytics (36), Product Analytics, Multi-Product Analytics, Real-Time Reporting, Retroactive Reporting, and AI-driven analytics features. - **Hotjar by Contentsquare:** Reviewers mention analytics capabilities, but note limitations in depth compared to Fullstory, with analytics features less frequently cited in reviews.