People first approach rooted in a strategic process defined by clear goals.

Focus lab has the skilled experts who are the best in their craft. Brand Strategists, Project Managers, Design Leads, Writers, Marketers and more. Unlike other agencies, Focus Lab didn't just start sprinting on design visuals based on our interpretation of our vision for the company. Focus labs infiltrated our company. Interviewed our ideal customers, interviewed our executive team, interviewed pivotal members of the company in different departments. Focus Lab had us create a core team that was going to drive and own this project on our end to create a partnership that wasn't one-sided. We had to own the end result as well. If you want a true brand transformation then the Agency and the Core Team need to be unified. If you don't make the time to do thorough reviews then expect to underdeliver for the Agency. I loved the accountability from project managers (Mason Hawkins is a rockstar PM!). Also the group workshops, weekly internal and external reviews, and timely deliver every Friday on work was impressive. We had an extensive and aggressive timeline with a ton of work... but that didn't stop Focus Lab from being extremely dialed in on keeping our timeline up-to-date and on track. If you have a desire to reimagine your brand with a voice and visual feel that aligns with you aspirations as a business then Focus Lab will deliver and be the perfect partner for you. Invest in your brand and invest in the best talent. The ROI will be 10-100x what you pay in the long term. Guaranteed.

Focus Lab brings depth to both strategy and execution. Their ability to translate a pretty ambitious internal vision into a clear, ownable, and scalable narrative and visual identity was the differentiator for us. Their process is structured, collaborative, and grounded in research, which was important to us given our diverse group of opinionated stakeholders. :) The quality of both the verbal identity and the visual system exceeded expectations, and the team operated as true partners rather than a handoff-style vendor. They helped us articulate not just what we do, but who we are and where we’re going.