If you need an agency that goes far beyond surface-level design to build a deeply rooted brand strategy, hire Focus Lab. They excel at taking complex business contexts, guiding leadership through the pivot, and executing high-caliber creative that actually moves the business forward. Trust their process—they know how to get you to the finish line. Review collected by and hosted on G2.com.

Focus Lab helped us solve a classic repositioning challenge: our product and capabilities had evolved significantly beyond how the market perceived us. They guided us through a full rebrand from ClearCompany to ClearCo, transforming a complex product landscape into a clear, unified brand narrative and visual identity. Their work gave us the strategic anchor and creative confidence to launch a modernized brand that truly reflects who ClearCo is today. Review collected by and hosted on G2.com.

Nothing in particular! Perhaps sharing progress updates more often throughout the week would be helpful. There were times where a new iteration maybe missed the mark and could have been avoided earlier. That being said, I can understand how too much opportunity to give feedback could hurt these kinds of creative processes. Review collected by and hosted on G2.com.

Focus Lab is highly recommended for their expertise in B2B SaaS branding, especially for startups. Their iterative process and clear guidelines make them a reliable choice for creating a cohesive and professional brand identity. Review collected by and hosted on G2.com.

Focus Lab helped us create a brand we're proud of, appealing to enterprise prospects. Their iterative process made design decisions easier, and clear guidelines facilitated implementation. We now quickly create high-quality assets, improving our professional image and internal morale. Review collected by and hosted on G2.com.

Lean into their onboarding process and weekly meeting cadence. Don't cut corners on that. Be opinionated and passionate about your end goal but also trust in Focus Lab's expertise along the way. The healthy back-and-forth with the Focus Lab team will increase the quality of your end result. Review collected by and hosted on G2.com.

Focus Lab not only built a new brand for us but provided a clear visual and verbal design system (w/ brand guidelines) that we've easily plugged into our AI systems to accomplish the scale, speed, and flexibility that we now expect from our brand. Focus Lab's process is amazing. It's born out of their laser focus on helping b2b companies. They've perfected it. And most importantly, their team is talented and delightful. The weekly meeting cadence was refreshing, and necessary. We're an early-stage startup and we live in a fast-paced, constantly evolving environment. The Focus Lab team not only kept up but they were prepared for it. They thrived in it. There is no hesitation for me to recommend Focus Lab 10 out of 10, a hundred times over. Review collected by and hosted on G2.com.

Make sure you have someone on your team fully dedicated to working with them on the project. They are great, but if there is no owner within your company, it will slow down the process and you'll go around a bit in circles. This really isn't on Focus Lab, moreso on you as the client. Pick an owner of the entire project that can get your internal team aligned. Review collected by and hosted on G2.com.

Our company was growing fast, but we did not have a clear identity in the market. We had product, customers, and momentum. What we did not have at the time was a cohesive story or visual identity.

They helped us develop a brand, identity, and mission that actually resonated with our customers. A point of view we could stand behind that resonated with our team and our customers. They also helped us turn our vague ideas and thoughts into graphics, visuals and typefonts that represented us.

I credit a lot of our success to that work. We went from being the software company of record to the trusted partner our customers brought into their business. We stopped being the vendor at the bottom of a purchase order and started being the people they called when something mattered.

We worked closely with them up until the day we got acquired, and highly recommend them. Review collected by and hosted on G2.com.

If you can make the investment, don't bother looking anywhere else. The communication skills, passion to do right by the customer, flexibility and realism you get from the Focus Lab team is completely transparent.

I appreciated the push and pull on ideas, which delivered on giving our company the best version of ourselves that we would of been unable to do on our own.

Focus Lab has set a new foundation for our business with the long-term vision of the company set as the nucleus THEN the brand wrapped around it with a bow.

Highly recommend working with Focus Lab, they are the real deal. Review collected by and hosted on G2.com.

Focus Lab delivered on a world-class brand transformation for our company, Seamless. As a high-growth B2B SaaS business you often get so focused on delivering revenue for your business that items that don't deliver a direct ROI often get left behind. Brand for us was often an afterthought. We made improvements year of year, but we never accelerated beyond our original vision when the company started 10 years ago. The software and business transformed TREMENDOUSLY, but the brand was relatively a refresh of the original concept.

In 2025, we made a decision that we needed to hire the #1 B2B Branding Agency in the world. We remembered Focus Lab had delivered Salesloft's incredible rebrand that was a pivotal part of their $2.3B Valuation post project. However, before making any decisions, I went ahead and read "Conquer Your Brand: Build a B2B Brand That Customers Love and Competitor's Envy" written by Focus Lab CEO, Bill Kenney.

Knowing how our business operates, I was completely sold on the process and the expertise from their team. It was the perfect fit for what we needed. I finished reading his book and 2 days later, I pitched a 40+ slide deck to our executive team. We went through formal RFP process, interviewed the best of the best agencies and did our due diligence and even after that process. The expertise, communication, and passion for executing for B2B businesses was uncomparable from Focus Lab. They were the perfect agency hire for us.

Focus Lab was the easy decision and I'm so ecstatic with the end result. There rebrand has completely transformed how our employees, users, customers, and prospects look at our company. We finally have a brand that 100% reflects our businesses values and vision. Review collected by and hosted on G2.com.

We engaged Focus Lab to help us rebrand during a period of significant evolution for our company, including positioning for our new services, new audiences, and an ambitious new category narrative. They helped us: 1. Clarify our positioning and strategic story 2. Build a cohesive verbal identity (voice, messaging, language) 3. Create a modern and scalable visual identity system 4. Align leadership around a shared narrative and brand direction The result is a brand that is clearer, more credible, and easier for internal teams to operationalize across marketing, product, and sales. Review collected by and hosted on G2.com.

Focus Lab helps us revise branding and messaging, increasing conversions and awareness. Their expert team delivers content and designs precisely for our audience, enhancing our industry presence. Their communication is excellent, ensuring deadlines are met with clear deliverables. Review collected by and hosted on G2.com.

I'd hands down recommend Focus Lab to any B2B company looking to build the best brand. They are the best in the business. Review collected by and hosted on G2.com.

Focus Lab provides best-in-class design and branding services. We've had the pleasure of working with their team for over a decade, and they have been instrumental in helping us craft our brand, including our online and offline presence. They are a true extension of our team when it comes to anything brand or design. Review collected by and hosted on G2.com.

Be prepared to commit to the process from concept, development, delivery, application and beyond. Branding is a constant and endless journey and they are experts at helping you navigate that journey. Review collected by and hosted on G2.com.

Brand solutions that resonate and differentiate. Focus Labs has helped our organization successfully redefine and reposition our brand to reflect and articulate who we are today, why we do the work we do, how we do it and where we want to go in the future. Review collected by and hosted on G2.com.

Start with a conversation. That’s all it takes to get it. From the first call, you’ll understand why Focus Lab isn’t just another agency—they get it, they get you, and they know how to build brands. If you’re serious about your brand, talk to them. Review collected by and hosted on G2.com.

Focus Lab helped us cut through the noise. In a crowded, complex market, they reshaped how Yonda looks, feels, and shows up to our audience. Working closely with our Head of Brand & Marketing, they brought clarity, consistency, and impact to our brand. The result? We look the part, sound the part, and attract the right people. Their work didn’t just make us look good—it sharpened our positioning and gave us the tools to confidently own our space. Review collected by and hosted on G2.com.