[ Focus Lab Reviews ](https://www.g2.com/products/focus-lab/reviews) [ Focus Lab Reviews ](https://www.g2.com/products/focus-lab/reviews) # Focus Lab Pricing Overview [Editedit](https://my.g2.com/focus-lab/pricings) 6+ Week Project Starting at $30,000.00 Agile projects for ambitious companies accelerating through early-stage fundraising. Woo investors and attract customers with your new logo, color palette, and more. - Baseline Evaluation - Logo Design - Typography - Color Palette - Art Direction - Photography Guidance - Robust Brand Guidelines Show More 12+ Week Project Starting at $100,000.00 For major rebrands and established companies with complex challenges. Get deep strategic guidance on differentiation, extensive design exploration — from logo to art direction — and a suite of internal and external messages. - Brand Architecture - Brand Differentiation - Brand Strategy - Brand Positioning - Internal Messaging - External Messages - Brand Voice - Logo Design - Photography Guidance - Illustration - Robust Brand Guidelines Show More Monthly Retainer Starting at $3,500.00 Per Month We're your marketing team's force multiplier, nimbly turning around booth designs, sales decks, blog posts, and other branded collateral. Plus, we can design custom webpages with bells and whistles that keep people scrolling and clicking. - Event Materials - Social Media Graphics - Slide Decks - Web Design - Messaging - Illustration - Campaign Graphics - Print Collateral - Brand Strategy - Special request? We'd love to chat. Show More Focus Lab offers custom-scoped brand engagements designed for growing B2B organizations. We provide both project-based work and ongoing retainers, with pricing that adapts to the specific needs, goals, and complexity of each partner. Because no two brands require the same combination of strategy, verbal identity, or visual identity, our packages are intentionally flexible. The capabilities listed within each project tier represent what’s possible—not a rigid set of deliverables. Every engagement is tailored to meet your specific objectives. To ensure accurate pricing, all projects are individually scoped after a brief discovery call where we align on goals, timeline, and the level of support needed. Focus Lab has 3 pricing editions, from $3,500 to $100,000. Look at different pricing editions below and see what edition and features meet your budget and needs. Pricing information for Focus Lab is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Focus Lab must be conducted with the seller. Pricing information was last updated on December 01, 2025 Show More ## Top-Rated Alternatives [ ![SmartBug Media](https://images.g2crowd.com/uploads/product/hd_favicon/18fa5810403f87cbea20de717121e9e8/smartbug.svg "SmartBug Media") SmartBug Media 4.8/5 (208) ](https://www.g2.com/products/smartbug/reviews) [ ![SmartSites](https://images.g2crowd.com/uploads/product/hd_favicon/1e03dca49ac689c16e6a3c7bb3d3c032/smartsites.svg "SmartSites") SmartSites 4.8/5 (252) ](https://www.g2.com/products/smartsites/reviews) [ ![Superside](https://images.g2crowd.com/uploads/product/hd_favicon/7c004131fd01071ecc6fb3dac724ad39/superside.svg "Superside") Superside 4.5/5 (113) ](https://www.g2.com/products/superside/reviews) [ View All Alternatives ](https://www.g2.com/products/focus-lab/competitors/alternatives) ## Focus Lab Pricing Reviews (2) ![Todd S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Todd S.") TS Todd S. Mid-Market (51-1000 emp.) 5/1/2026 More Options - "I would work with them again in a heartbeat" 5/5 What do you like best about Focus Lab? They were extremely easy to work with, detail oriented and understood our customer deeply. They went above and beyond throughout the whole process. They did not just stay surface level on our product, the amount of research they did was incredibly impressive. Review collected by and hosted on G2.com. What do you dislike about Focus Lab? Really, we had no downsides. I guess it's a bit on the expensive side but you get what you pay for and it is well worth it. I would go with them again in a heartbeat. Review collected by and hosted on G2.com. Recommendations to others considering Focus Lab: Make sure you have someone on your team fully dedicated to working with them on the project. They are great, but if there is no owner within your company, it will slow down the process and you'll go around a bit in circles. This really isn't on Focus Lab, moreso on you as the client. Pick an owner of the entire project that can get your internal team aligned. Review collected by and hosted on G2.com. What problems is Focus Lab solving and how is that benefiting you? Our company was growing fast, but we did not have a clear identity in the market. We had product, customers, and momentum. What we did not have at the time was a cohesive story or visual identity. They helped us develop a brand, identity, and mission that actually resonated with our customers. A point of view we could stand behind that resonated with our team and our customers. They also helped us turn our vague ideas and thoughts into graphics, visuals and typefonts that represented us. I credit a lot of our success to that work. We went from being the software company of record to the trusted partner our customers brought into their business. We stopped being the vendor at the bottom of a purchase order and started being the people they called when something mattered. We worked closely with them up until the day we got acquired, and highly recommend them. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: G2 invite ![Clare S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Clare S.") CS Clare S. VP of Marketing and Communications 1/26/2026 More Options - "Exceptional Rebranding, Rigorous yet Effective Process" 4.5/5 What do you like best about Focus Lab? Focus Lab brings depth to both strategy and execution. Their ability to translate a pretty ambitious internal vision into a clear, ownable, and scalable narrative and visual identity was the differentiator for us. Their process is structured, collaborative, and grounded in research, which was important to us given our diverse group of opinionated stakeholders. :) The quality of both the verbal identity and the visual system exceeded expectations, and the team operated as true partners rather than a handoff-style vendor. They helped us articulate not just what we do, but who we are and where we’re going. Review collected by and hosted on G2.com. What do you dislike about Focus Lab? Focus Lab had a defined process and operating rhythm, which is part of what makes them good, but it did feel rigid at times. I believe they've changed their model a touch since we worked with them to be more flexible, but clients who need more iterative cycles, additional downstream execution support, or non-standard deliverables may find themselves wishing for more flexibility. Not a deal-breaker, but something to be aware of and talk to them about. Review collected by and hosted on G2.com. What problems is Focus Lab solving and how is that benefiting you? We engaged Focus Lab to help us rebrand during a period of significant evolution for our company, including positioning for our new services, new audiences, and an ambitious new category narrative. They helped us: 1. Clarify our positioning and strategic story 2. Build a cohesive verbal identity (voice, messaging, language) 3. Create a modern and scalable visual identity system 4. Align leadership around a shared narrative and brand direction The result is a brand that is clearer, more credible, and easier for internal teams to operationalize across marketing, product, and sales. Review collected by and hosted on G2.com. 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