What do you dislike about Ethos Copywriting?
Ethos is a team of highly skilled professionals, which means the quality is very high but there aren't wildly divergent styles represented on the team. For the kind of writing we need, that's not a problem, and I expect with continued growth that'll change, but it's something of a limit on how broadly we could apply them today. Review collected by and hosted on G2.com.
What problems is Ethos Copywriting solving and how is that benefiting you?
We need to communicate a lot of information to people who aren't just making purchases; they're changing behaviors and sometimes adapting to new work and lifestyle values. Persuasive arguments about 'the good life' are difficult to make; the writer needs to have a good conceptual understanding of some pretty abstract notions. Ethos has helped us communicate those abstract ideas to thousands of readers, and often find empirical points to bring in that we hadn't considered. They've helped us find customers and secure partnerships. They've helped our proposals be competitors and our brand have a strong voice. Review collected by and hosted on G2.com.