Ecwid Features
Merchandising/Marketing (7)
Storefront Design Tools
Provides standard templates with an easy to use tool set to customize the templates to showcase the stores brand and optimize the users experience This feature was mentioned in 251 Ecwid reviews.
Product Visualization
Ability to display and manage photos, 3D views, videos etc for each product 262 reviewers of Ecwid have provided feedback on this feature.
Recommendations / Personalization
Personalize the buyers experience by displaying the most relevant products to the consumer and increase conversions using past buyer behavior and merchant-driven rules. Tools may include such as cross-sell/up sell, promotions, recommendations, guided selling, etc This feature was mentioned in 240 Ecwid reviews.
Promotions and Discounts
Contains features that allow administrators to set up promotions on site, provide time based discounts, and enter coupon codes. This feature was mentioned in 228 Ecwid reviews.
Shopping Cart Abandonment
As reported in 200 Ecwid reviews. Provide tools to help convert abandoned carts into sales. Saves items in shopping cart if a users does not complete the purchase. Allows users to continue order process in a future session. Emails users to remind them they have items in their cart.
Product Reviews
As reported in 185 Ecwid reviews. Ability to display reviews and enable users to write reviews for each product. Integrations to review syndication software to include most recent reviews for products
SEO
Provides tools to drive traffic to pages via organic search 202 reviewers of Ecwid have provided feedback on this feature.
Product Catalog (4)
Content Management
As reported in 248 Ecwid reviews. Ability to add/update products, product pricing, product information and other content included on eCommerce site.
Product Configuration
As reported in 239 Ecwid reviews. Ability to all users select options to configure the product or select product options. For example, color, size, etc.
Product Search and Filtering
As reported in 232 Ecwid reviews. Provides rich user experience to find products on site through site wide search, faceted navigation, product filtering and sorting
Intangible Products
Based on 162 Ecwid reviews. Provides functionality specific to selling intangible products such as: Subscriptions, Trials, Perpetual Licencing, Downloads, Free Trials, etc.
Order Process (8)
Checkout Process
Includes features that optimize user check out experience such as Shopping carts and Single Click Checkout, order summaries, receipts. This feature was mentioned in 261 Ecwid reviews.
Shipping Options
As reported in 239 Ecwid reviews. Functionality that allows users to select shipping options based on price and delivery time. May integrate to 3rd Party shipping/fulfillment companies.
Tax Display and Processing
Based on 221 Ecwid reviews. Displays appropriate tax to user based on local laws. Contains functionality to process tax in back end systems. May integrate to 3rd Party tax solutions.
Payment Processing
Supports required payment methods including credit card processing, purchase orders, paypal, etc. Contains appropriate fraud management functionality. 255 reviewers of Ecwid have provided feedback on this feature.
Order Management
Contains tools that enable administrators to manage placed orders to ensure all customer orders are processed correctly and on time. This feature was mentioned in 255 Ecwid reviews.
Returns / Refunds
Based on 180 Ecwid reviews. Functionality to allow users to process returns/refunds either via self service or contacting customer service.
Inventory Management
Based on 218 Ecwid reviews. Displays inventory levels of products in real time. Displays inventory by location if required.
Multi-Channel Fulfillment
As reported in 143 Ecwid reviews. Contains distributed order management functionality so that an order can be fulfilled from a warehouse, a store, a vendor drop ship or an in store pick up.
Multi-Channel Support (7)
Omnichannel
Provides seamless approach to the consumer experience through all available shopping channels (Mobile, Social, Web, Point of Sale, catalog). Some times referred to Omni-Channel. This feature was mentioned in 184 Ecwid reviews.
Mobile
Based on 239 Ecwid reviews. Features that enable customers to easily to shop for products using a mobile device.
Social Commerce
Based on 211 Ecwid reviews. Features that enable customers to easily shop for products on popular social platforms. May provide standard integrations or tools that build the social store on the platform.
Customer Service
As reported in 217 Ecwid reviews. Provides features that enable customer services teams to interact with customers. Features may include chat and and phone support.
Store Locator
Based on 149 Ecwid reviews. Enable customers to locate and navigate to physical locations by zip code, city or GPS
3rd-Party Store Integration
Integrates/Syncs your product catalog to major on line retailers such as Amazon, Ebay, etc. to make it easy to administer selling products via 3rd party channels 160 reviewers of Ecwid have provided feedback on this feature.
B2B
Includes features that that are valuable to B2B transactions. For example partner management, contract pricing, invoicing, product entitlement, contract management etc. This feature was mentioned in 125 Ecwid reviews.
Platform (12)
APIs
System provides well documented API's that can be used to integrate to any 3rd Party or internal system. This feature was mentioned in 143 Ecwid reviews.
Customization
Product provides tools to customize web store front, business process, etc. to meet unique business needs. This feature was mentioned in 220 Ecwid reviews.
Integrations to Add-on Tools
Is easy to integrate to or has pre-packaged integrations to a wide variety of leading add on tools/software. This feature was mentioned in 198 Ecwid reviews.
User Management
Enables customers to update their own user information, settings and preferences. This feature was mentioned in 202 Ecwid reviews.
Reporting / Analytics
Based on 226 Ecwid reviews. Provides standard and ad-hoc reporting ability to meet business requirements
Security
Software provides appropriate tools and certifications to protect against fraud and malicious attacks This feature was mentioned in 223 Ecwid reviews.
Multi-Site Management
Features that enable creation and maintenance of micro sites, sub-sites using the same instance of the software. 116 reviewers of Ecwid have provided feedback on this feature.
Admin Access Rights
Based on 108 Ecwid reviews. Provides ability to control editing rights by product category, geography etc.
Test-to-Product Migration
Functionality that enables administrators to test changes to products, store design, work flows etc in a test environment and schedule the changes to be migrated to the production version of the site This feature was mentioned in 74 Ecwid reviews.
Internationalization
As reported in 127 Ecwid reviews. Provides features that enable business transactions throughout the world. Typical features are multi-language, multi-currency and taxation
Cross Browser Support
Enables store or site to provide the same user experience in all browsers and browser versions. 193 reviewers of Ecwid have provided feedback on this feature.
Performance and Reliability
Software performs well and runs with minimal unscheduled downtime 235 reviewers of Ecwid have provided feedback on this feature.
Design (4)
Templates - Mobile E-Commerce
Include templates that non-technical users can use to create apps
Versions - Mobile E-Commerce
Allows users to create versions of the same app, such as user version and admin version
Testing - Mobile E-Commerce
Provide features to test apps and identify potential issues before launch
Multichannel - Mobile E-Commerce
Simulate real-life scenarios for app testing
Personalization (4)
Branding - Mobile E-Commerce
Helps users align with the company brand guidelines
Localization - Mobile E-Commerce
Deliver localization features such as multi-language or multi-currency management
Digital Content - Mobile E-Commerce
Manage content such as images, videos, or documents used to create apps
Geofencing - Mobile E-Commerce
Target users with personalized content based on their locations
Analysis (3)
Dashboards - Mobile E-Commerce
Track app performance using personalized dashboards
User Behavior - Mobile E-Commerce
Monitor app user behavior and identify trends or challenges
Sales - Mobile E-Commerce
Analyze sales volumes and amounts by product, type of user, channel, etc.
Administration (3)
Reporting
Based on 82 Ecwid reviews. Creating reports and presenting sales, inventory, and customer information provided by data collected by the software.
Cart Management
As reported in 86 Ecwid reviews. The ability for customers to add and remove multiple products before purchase.
Shipping Information Collection
The ability to collect shipping information in order to fascilitate order fulfillment. 82 reviewers of Ecwid have provided feedback on this feature.
Integrations (3)
Payment Gateway Integration
Integration with a payment gateway in order to fascilitate collecting payment. 84 reviewers of Ecwid have provided feedback on this feature.
E-commerce Platform Integration
Integration with e-commerce platforms in order to create a seamless shopping experience. 75 reviewers of Ecwid have provided feedback on this feature.
Email Integration
Based on 73 Ecwid reviews. Integration with email tools in order to easily send confirmation emails and other communication pertaining to a customer's order.
Cart Management (4)
Multi Cart
Ability to create multiple shopping carts on the same platform This feature was mentioned in 46 Ecwid reviews.
Products
Allows users to add and remove products and details such as price or item description This feature was mentioned in 90 Ecwid reviews.
Templates
As reported in 73 Ecwid reviews. Provide online store templates that can be customized by users
Embed
As reported in 71 Ecwid reviews. Shopping cards can be easily added to any type of website
Headless Commerce (5)
Decoupling
Ability to disconnect the front office from the back office of an e-commerce platform This feature was mentioned in 55 Ecwid reviews.
REST APIs
Provide APIs that allow for interaction with RESTful web services 56 reviewers of Ecwid have provided feedback on this feature.
Data Orchestration
Capture and manage data from multiple sources and syncronize it with the front end and back end 57 reviewers of Ecwid have provided feedback on this feature.
Customization
Based on 78 Ecwid reviews. Allows developers to customize the platform using multiple programming languages
Extensibility
Based on 69 Ecwid reviews. Include prebuilt integrations with multiple systems such as ERP and CRM
Generative AI (2)
AI Text Generation
Based on 37 Ecwid reviews. Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary. 37 reviewers of Ecwid have provided feedback on this feature.
Agentic AI - E-Commerce Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
The checkout process how a customer goes through to finalize a purchase when shopping online. Learn the checkout process and best practices to follow.
Intangible products refer to company offerings that are not physical in nature. Learn more about intangible products, what falls into the category, and how to sell products that can’t be touched.






