Ecwid Features
Merchandising/Marketing (7)
Storefront Design Tools
This feature was mentioned in 252 Ecwid reviews.
Provides standard templates with an easy to use tool set to customize the templates to showcase the stores brand and optimize the users experience
Product Visualization
This feature was mentioned in 263 Ecwid reviews.
Ability to display and manage photos, 3D views, videos etc for each product
Recommendations / Personalization
As reported in 241 Ecwid reviews.
Personalize the buyers experience by displaying the most relevant products to the consumer and increase conversions using past buyer behavior and merchant-driven rules. Tools may include such as cross-sell/up sell, promotions, recommendations, guided selling, etc
Promotions and Discounts
Based on 229 Ecwid reviews.
Contains features that allow administrators to set up promotions on site, provide time based discounts, and enter coupon codes.
Shopping Cart Abandonment
Based on 201 Ecwid reviews.
Provide tools to help convert abandoned carts into sales. Saves items in shopping cart if a users does not complete the purchase. Allows users to continue order process in a future session. Emails users to remind them they have items in their cart.
Product Reviews
As reported in 186 Ecwid reviews.
Ability to display reviews and enable users to write reviews for each product. Integrations to review syndication software to include most recent reviews for products
SEO
202 reviewers of Ecwid have provided feedback on this feature.
Provides tools to drive traffic to pages via organic search
Product Catalog (4)
Content Management
248 reviewers of Ecwid have provided feedback on this feature.
Ability to add/update products, product pricing, product information and other content included on eCommerce site.
Product Configuration
As reported in 239 Ecwid reviews.
Ability to all users select options to configure the product or select product options. For example, color, size, etc.
Product Search and Filtering
This feature was mentioned in 232 Ecwid reviews.
Provides rich user experience to find products on site through site wide search, faceted navigation, product filtering and sorting
Intangible Products
162 reviewers of Ecwid have provided feedback on this feature.
Provides functionality specific to selling intangible products such as: Subscriptions, Trials, Perpetual Licencing, Downloads, Free Trials, etc.
Order Process (8)
Checkout Process
As reported in 261 Ecwid reviews.
Includes features that optimize user check out experience such as Shopping carts and Single Click Checkout, order summaries, receipts.
Shipping Options
Based on 240 Ecwid reviews.
Functionality that allows users to select shipping options based on price and delivery time. May integrate to 3rd Party shipping/fulfillment companies.
Tax Display and Processing
221 reviewers of Ecwid have provided feedback on this feature.
Displays appropriate tax to user based on local laws. Contains functionality to process tax in back end systems. May integrate to 3rd Party tax solutions.
Payment Processing
Based on 256 Ecwid reviews.
Supports required payment methods including credit card processing, purchase orders, paypal, etc. Contains appropriate fraud management functionality.
Order Management
256 reviewers of Ecwid have provided feedback on this feature.
Contains tools that enable administrators to manage placed orders to ensure all customer orders are processed correctly and on time.
Returns / Refunds
Based on 180 Ecwid reviews.
Functionality to allow users to process returns/refunds either via self service or contacting customer service.
Inventory Management
219 reviewers of Ecwid have provided feedback on this feature.
Displays inventory levels of products in real time. Displays inventory by location if required.
Multi-Channel Fulfillment
143 reviewers of Ecwid have provided feedback on this feature.
Contains distributed order management functionality so that an order can be fulfilled from a warehouse, a store, a vendor drop ship or an in store pick up.
Multi-Channel Support (7)
Omnichannel
As reported in 184 Ecwid reviews.
Provides seamless approach to the consumer experience through all available shopping channels (Mobile, Social, Web, Point of Sale, catalog). Some times referred to Omni-Channel.
Mobile
240 reviewers of Ecwid have provided feedback on this feature.
Features that enable customers to easily to shop for products using a mobile device.
Social Commerce
This feature was mentioned in 212 Ecwid reviews.
Features that enable customers to easily shop for products on popular social platforms. May provide standard integrations or tools that build the social store on the platform.
Customer Service
217 reviewers of Ecwid have provided feedback on this feature.
Provides features that enable customer services teams to interact with customers. Features may include chat and and phone support.
Store Locator
As reported in 149 Ecwid reviews.
Enable customers to locate and navigate to physical locations by zip code, city or GPS
3rd-Party Store Integration
160 reviewers of Ecwid have provided feedback on this feature.
Integrates/Syncs your product catalog to major on line retailers such as Amazon, Ebay, etc. to make it easy to administer selling products via 3rd party channels
B2B
125 reviewers of Ecwid have provided feedback on this feature.
Includes features that that are valuable to B2B transactions. For example partner management, contract pricing, invoicing, product entitlement, contract management etc.
Platform (12)
APIs
Based on 143 Ecwid reviews.
System provides well documented API's that can be used to integrate to any 3rd Party or internal system.
Customization
As reported in 220 Ecwid reviews.
Product provides tools to customize web store front, business process, etc. to meet unique business needs.
Integrations to Add-on Tools
As reported in 199 Ecwid reviews.
Is easy to integrate to or has pre-packaged integrations to a wide variety of leading add on tools/software.
User Management
202 reviewers of Ecwid have provided feedback on this feature.
Enables customers to update their own user information, settings and preferences.
Reporting / Analytics
226 reviewers of Ecwid have provided feedback on this feature.
Provides standard and ad-hoc reporting ability to meet business requirements
Security
As reported in 223 Ecwid reviews.
Software provides appropriate tools and certifications to protect against fraud and malicious attacks
Multi-Site Management
116 reviewers of Ecwid have provided feedback on this feature.
Features that enable creation and maintenance of micro sites, sub-sites using the same instance of the software.
Admin Access Rights
This feature was mentioned in 108 Ecwid reviews.
Provides ability to control editing rights by product category, geography etc.
Test-to-Product Migration
This feature was mentioned in 74 Ecwid reviews.
Functionality that enables administrators to test changes to products, store design, work flows etc in a test environment and schedule the changes to be migrated to the production version of the site
Internationalization
This feature was mentioned in 127 Ecwid reviews.
Provides features that enable business transactions throughout the world. Typical features are multi-language, multi-currency and taxation
Cross Browser Support
This feature was mentioned in 193 Ecwid reviews.
Enables store or site to provide the same user experience in all browsers and browser versions.
Performance and Reliability
235 reviewers of Ecwid have provided feedback on this feature.
Software performs well and runs with minimal unscheduled downtime
Design (4)
Templates - Mobile E-Commerce
Include templates that non-technical users can use to create apps
Versions - Mobile E-Commerce
Allows users to create versions of the same app, such as user version and admin version
Testing - Mobile E-Commerce
Provide features to test apps and identify potential issues before launch
Multichannel - Mobile E-Commerce
Simulate real-life scenarios for app testing
Personalization (4)
Branding - Mobile E-Commerce
Helps users align with the company brand guidelines
Localization - Mobile E-Commerce
Deliver localization features such as multi-language or multi-currency management
Digital Content - Mobile E-Commerce
Manage content such as images, videos, or documents used to create apps
Geofencing - Mobile E-Commerce
Target users with personalized content based on their locations
Analysis (3)
Dashboards - Mobile E-Commerce
Track app performance using personalized dashboards
User Behavior - Mobile E-Commerce
Monitor app user behavior and identify trends or challenges
Sales - Mobile E-Commerce
Analyze sales volumes and amounts by product, type of user, channel, etc.
Administration (3)
Reporting
This feature was mentioned in 82 Ecwid reviews.
Creating reports and presenting sales, inventory, and customer information provided by data collected by the software.
Cart Management
As reported in 86 Ecwid reviews.
The ability for customers to add and remove multiple products before purchase.
Shipping Information Collection
Based on 82 Ecwid reviews.
The ability to collect shipping information in order to fascilitate order fulfillment.
Integrations (3)
Payment Gateway Integration
85 reviewers of Ecwid have provided feedback on this feature.
Integration with a payment gateway in order to fascilitate collecting payment.
E-commerce Platform Integration
76 reviewers of Ecwid have provided feedback on this feature.
Integration with e-commerce platforms in order to create a seamless shopping experience.
Email Integration
This feature was mentioned in 74 Ecwid reviews.
Integration with email tools in order to easily send confirmation emails and other communication pertaining to a customer's order.
Cart Management (4)
Multi Cart
This feature was mentioned in 46 Ecwid reviews.
Ability to create multiple shopping carts on the same platform
Products
As reported in 91 Ecwid reviews.
Allows users to add and remove products and details such as price or item description
Templates
73 reviewers of Ecwid have provided feedback on this feature.
Provide online store templates that can be customized by users
Embed
72 reviewers of Ecwid have provided feedback on this feature.
Shopping cards can be easily added to any type of website
Headless Commerce (5)
Decoupling
Based on 55 Ecwid reviews.
Ability to disconnect the front office from the back office of an e-commerce platform
REST APIs
Based on 56 Ecwid reviews.
Provide APIs that allow for interaction with RESTful web services
Data Orchestration
Based on 57 Ecwid reviews.
Capture and manage data from multiple sources and syncronize it with the front end and back end
Customization
78 reviewers of Ecwid have provided feedback on this feature.
Allows developers to customize the platform using multiple programming languages
Extensibility
This feature was mentioned in 69 Ecwid reviews.
Include prebuilt integrations with multiple systems such as ERP and CRM
Generative AI (2)
AI Text Generation
Based on 37 Ecwid reviews.
Allows users to generate text based on a text prompt.
AI Text Summarization
37 reviewers of Ecwid have provided feedback on this feature.
Condenses long documents or text into a brief summary.
Agentic AI - E-Commerce Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Intangible products refer to company offerings that are not physical in nature. Learn more about intangible products, what falls into the category, and how to sell products that can’t be touched.
The checkout process how a customer goes through to finalize a purchase when shopping online. Learn the checkout process and best practices to follow.





