---
title: Ecwid Reviews
meta_title: 'Ecwid Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 405 reviews by the users' company size, role or industry
  to find out how Ecwid works for a business like yours.
aggregate_rating:
  rating_value: 4.7
  review_count: 405
  scale: '5'
date_modified: '2026-08-09'
parent_category:
  name: E-Commerce
  url: https://www.g2.com/categories/e-commerce
---


# Ecwid Reviews
**Vendor:** Lightspeed  
**Category:** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)  
**Average Rating:** 4.7/5.0  
**Total Reviews:** 405
## About Ecwid
Ecwid by Lightspeed is the easiest way to add an online store to any webpage or social media profile. Used by hundreds of thousands of merchants in 175 countries, Ecwid by Lightspeed has everything you need to reach your customers wherever they are: in-person, through your website, Instagram, Facebook, Amazon, or Google Shopping. And with Ecwid’s point-of-sale integrations, email marketing integrations and dedicated mobile app, you can manage your marketing, merchandising, and sales any time, anywhere.



## Ecwid Pros & Cons
**What users like:**

- Users value the **easy integration** of Ecwid with various CMS applications like WordPress and Drupal. (2 reviews)
- Users appreciate the **many free features** offered by Ecwid, enhancing their integration experience with WordPress. (2 reviews)
- Users value the **easy integration** of Ecwid with various e-commerce platforms, enhancing their online sales experience. (2 reviews)
- Users love the **app variety** of Ecwid, especially its seamless integration with WordPress and helpful free add-ons. (1 reviews)
- Users value the **easy integration** of Ecwid with WordPress and its selection of free add-ons. (1 reviews)
- Users appreciate the **robust features** of Ecwid, enjoying seamless management and integration for their e-commerce ventures. (1 reviews)
- Integration Capabilities (1 reviews)
- Integrations (1 reviews)
- Platform Compatibility (1 reviews)
- Templates (1 reviews)

**What users dislike:**

- Users express frustration with the **high subscription prices** of Ecwid, noting decreased value since the acquisition. (1 reviews)
- Users find **integration difficulty** when trying to connect Ecwid with various CMS applications and payment gateways. (1 reviews)
- No significant cons reported, but users may still face **payment issues** that can disrupt their transactions. (1 reviews)
- Users are frustrated with the **poor customer support** of Ecwid, experiencing delays and unhelpful responses when assistance is needed. (1 reviews)
- Users are frustrated by the **high subscription prices** of Ecwid, feeling they no longer provide good value. (1 reviews)

## Ecwid Reviews
  ### 1. The Worst Experience ever

**Rating:** 0.0/5.0 stars

**Reviewed by:** Nahum F. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 07, 2024

**What do you like best about Ecwid?**

Nothing. Absolurly crap. Their cusomter service horrible.

**What do you dislike about Ecwid?**

Took my money and never provided service. When I asked for refund, they said, I signed a contract so they cannot refund even though they did not provide any support to get me on board or replies from the sales agent who crooked me to sign up immediately.

**What problems is Ecwid solving and how is that benefiting you?**

Nothing solved, they made it worst and horrible. I went with Shopify and really happy till today.

  ### 2. Not for recommendation.

**Rating:** 0.5/5.0 stars

**Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 05, 2022

**What do you like best about Ecwid?**

Several months working through the Ecwid platform. without any sales with high quality store . Technically good platform, affordable price. If you want to spend time then use Ecwid.

**What do you dislike about Ecwid?**

Market presence, strange support team, no sales. However, the platform running as i should.

**What problems is Ecwid solving and how is that benefiting you?**

At my opinion, no benefits at all, maybe use another platform or make your own eCommerce site.


## Ecwid Discussions
  - [Can Ecwid be added to WordPress?](https://www.g2.com/discussions/integrations-8e3d059f-9cd3-4671-b5b3-efa0920be4a0) - 4 comments, 2 upvotes
  - [What&#39;s PU wheel?](https://www.g2.com/discussions/51347-what-s-pu-wheel) - 1 comment, 1 upvote
  - [Do you have examples / case studies of companies using your platform to sell well being products via web e-commerce?](https://www.g2.com/discussions/31794-do-you-have-examples-case-studies-of-companies-using-your-platform-to-sell-well-being-products-via-web-e-commerce) - 1 comment, 1 upvote
  - [Guys can we please get part pay, genoapay or any of those payment plans?](https://www.g2.com/discussions/guys-can-we-please-get-part-pay-genoapay-or-any-of-those-payment-plans) - 1 comment, 1 upvote
  - [What is Ecwid used for?](https://www.g2.com/discussions/what-is-ecwid-used-for) - 1 comment

- [View Ecwid pricing details and edition comparison](https://www.g2.com/products/ecwid/reviews?filters%5Bnps_score%5D%5B%5D=1&section=pricing&secure%5Bexpires_at%5D=2026-08-12+11%3A50%3A56+-0500&secure%5Bsession_id%5D=57db92bf-48fb-4ea1-8dd9-6bd3891d4231&secure%5Btoken%5D=14ed6148857309696eae8abe5af205ea9faeede7cdc7ff13598e7baa42450b66&format=llm_user)
## Ecwid Integrations
  - [ShipRocket](https://www.g2.com/products/shiprocket/reviews)
  - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews)

## Ecwid Features
**Design**
- Templates - Mobile E-Commerce
- Versions - Mobile E-Commerce
- Testing - Mobile E-Commerce
- Multichannel - Mobile E-Commerce

**Administration**
- Reporting
- Cart Management
- Shipping Information Collection
- Inventory Management
- Promotions Management
- Tax Management
- Multi-Channel Management
- Catalog Management
- Gift Card Management
- Refund Management
- Returns Management
- Order Management
- Invoice Management
- SEO Management
- Discount Management
- eCommerce Management

**Headless Commerce**
- Decoupling
- REST APIs
- Data Orchestration
- Customization
- Extensibility

**Personalization**
- Branding - Mobile E-Commerce
- Localization - Mobile E-Commerce
- Digital Content - Mobile E-Commerce
- Geofencing - Mobile E-Commerce

**Integrations**
- Payment Gateway Integration
- E-commerce Platform Integration
- Email Integration
- Social Media Integration
- Shipping Services Integration
- Third-Party Integrations

**Generative AI**
- AI Text Generation
- AI Text Summarization
- Generative AI

**Analysis**
- Dashboards - Mobile E-Commerce
- User Behavior - Mobile E-Commerce
- Sales - Mobile E-Commerce

**Cart Management**
- Multi Cart
- Products
- Customizable Templates
- Embed
- Email Templates

**Agentic AI - E-Commerce Platforms**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making
- Accounting Integration

**Additional Functionality**
- Inventory Control
- AI Copilot
- Reordering
- Bulk Ordering
- Multi-Currency
- Customer Accounts
- Multi-Location
- Reporting & Statistics
- Drag & Drop
- Shopping Cart
- Alerts/Notifications
- Data Synchronization
- Order Tracking
- Email Marketing
- Activity Dashboard
- Loyalty Program
- Multi-Channel Marketing
- Templates
- Customizable Templates
- Inventory Tracking
- Customizable Branding
- CRM
- Kitting
- Customer Touchpoints
- Customer Segmentation
- Web/Mobile App Development
- Product Catalog
- Inventory Optimization
- De-Coupled Front & Back Ends
- Customer Database
- Activity Tracking
- Conversion Tracking
- Search/Filter
- Access Controls/Permissions
- Barcode/Ticket Scanning
- Product Configurator
- Data Import/Export
- Inventory Auditing
- Quotes/Estimates
- Customer History
- Invoice Creation
- For Small Businesses
- Abandoned Cart Saver
- Sales Trend Analysis

**Additional Functionality**
- Reporting & Statistics
- Abandoned Cart Saver
- Mobile Access
- API
- Customizable Branding
- Multi-Language
- Activity Dashboard
- Multi-Currency
- Payment Options
- Access Controls/Permissions
- Product Catalog
- Credit Card Processing
- AI Copilot
- Customizable Reports
- Data Import/Export
- Generative AI
- Email Marketing
- Drag & Drop
- Rewards Points
- Customer Accounts
- Customizable Fields
- SSL Security
- CRM

**Merchandising/Marketing**
- Storefront Design Tools
- Product Visualization
- Recommendations / Personalization
- Promotions and Discounts
- Shopping Cart Abandonment
- Product Reviews
- SEO

**Product Catalog**
- Content Management
- Product Configuration
- Product Search and Filtering
- Intangible Products
- Discount Management

**Order Process**
- Checkout Process
- Shipping Options
- Tax Display and Processing
- Payment Processing
- Order Management
- Returns / Refunds
- Retail Inventory Management
- Multi-Channel Fulfillment
- Returns Management
- Order Processing
- Order Fulfillment
- Purchase Order Management
- Backorder Management
- Special Order Management
- Payment Options
- Sales Order Management
- Purchase Order Management
- Credit Card Processing

**Multi-Channel Support**
- Omnichannel
- Mobile
- Social Commerce
- Customer Service
- Store Locator
- 3rd-Party Store Integration
- B2B
- Multi-Store
- Point of Sale (POS) Integration
- Social Media Integration
- Mobile Commerce

**Platform**
- APIs
- Customization
- Integrations to Add-on Tools
- User Management
- Reporting / Analytics
- Security
- Multi-Channel Management
- Admin Access Rights
- Test-to-Product Migration
- Internationalization
- Cross Browser Support
- Performance and Reliability
- Mobile Access
- SEO Management
- Shipping Management
- Campaign Management
- Catalog Management
- Website Management
- Promotions Management
- Reviews Management
- eCommerce Management
- Price/Margin Management
- Application Management
- Product Data Management
- Template Management
- Multi-Channel Management
- Invoice Management
- Workflow Management
- Warehouse Management
- Sales Tax Management
- Customer Management
- Communication Management
- Data Security

## Top Ecwid Alternatives
  - [PrestaShop](https://www.g2.com/products/prestashop/reviews) - 4.3/5.0 (149 reviews)
  - [Square Online (formerly Weebly)](https://www.g2.com/products/square-online-formerly-weebly/reviews) - 4.2/5.0 (475 reviews)
  - [Shopify](https://www.g2.com/products/shopify/reviews) - 4.4/5.0 (4,949 reviews)

