--- title: Ecwid Reviews meta\_title: 'Ecwid Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 405 reviews by the users' company size, role or industry to find out how Ecwid works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 405 scale: '5' date\_modified: '2026-08-09' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Ecwid Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Ecwid but has limited features. Are you part of the Ecwid team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Ecwid by Lightspeed is the easiest way to add an online store to any webpage or social media profile. Used by hundreds of thousands of merchants in 175 countries, Ecwid by Lightspeed has everything you need to reach your customers wherever they are: in-person, through your website, Instagram, Facebook, Amazon, or Google Shopping. And with Ecwid’s point-of-sale integrations, email marketing integrations and dedicated mobile app, you can manage your marketing, merchandising, and sales any time, anywhere. * * * Seller [Lightspeed](https://www.g2.com/sellers/lightspeed) Discussions [Ecwid Community](https://www.g2.com/products/ecwid/discuss) Languages Supported German, English, French, Indonesian, Italian, Dutch, Portuguese, Russian, Spanish Solution Type All-in-One Overview by Liza Pavlova Show More ## Pricing Pricing provided by Ecwid. ### Starter $5.00 ### VENTURE $30.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/ecwid/pricing) ## Top-Rated Alternatives [ ![PrestaShop](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "PrestaShop") PrestaShop 4.3/5(160) ](https://www.g2.com/products/prestashop/reviews) [ ![Square Online (formerly Weebly)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Square Online (formerly Weebly)") Square Online (formerly Weebly) 4.2/5(482) ](https://www.g2.com/products/square-online-formerly-weebly/reviews) [ ![Shopify](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shopify") Shopify 4.4/5(5,128) ](https://www.g2.com/products/shopify/reviews) [ View All Alternatives ](https://www.g2.com/products/ecwid/competitors/alternatives) ## User Insights Average based on 405 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) [Log in to unlock pricing and user insights](/login) ## Ecwid Integrations (2) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") ShipRocket ](https://www.g2.com/products/shiprocket/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WordPress.com ](https://www.g2.com/products/wordpress-com/reviews) Show More ![NISHIT K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "NISHIT K.") NK NISHIT K. Founder Small-Business (50 or fewer emp.) 5/8/2026 "Seamless Setup, Limited Integrations" 5/5 What do you like best about Ecwid? I really like Ecwid for its seamless product experience. It's super easy for me to upload products and make the store live within just a few moments. I appreciate that I can make any changes by myself without needing a separate developer. This ease of use is a big plus for me. Review collected by and hosted on G2.com. What do you dislike about Ecwid? Regarding the improvements, there are very, very less plug-ins on Ecwid when I compare it to similar platforms like WooCommerce or Shopify. The integrations are limited. If it can be improved, it will be of great help. Review collected by and hosted on G2.com. What problems is Ecwid solving and how is that benefiting you? Ecwid helps me scale my ecommerce business by letting customers browse all products directly, eliminating Instagram's manual order limits. It's easy to use, allowing me to manage product uploads and store changes without needing a developer. Review collected by and hosted on G2.com. Show More 5/11/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Abongile G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abongile G.") AG Abongile G. field agent Enterprise (\> 1000 emp.) 9/30/2025 Business partner of the seller or seller's competitor, not included in G2 scores. "Using E-series" 5/5 What do you like best about Ecwid? You can load your Inventory with ease and manage your website Review collected by and hosted on G2.com. What do you dislike about Ecwid? Breaking website now and again. You need to check the features and domain Review collected by and hosted on G2.com. What problems is Ecwid solving and how is that benefiting you? Its easy to code the website and using CSS has become eaiser wth different themes Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Palash S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Palash S.") PS Palash S. Lead Technical and Product AI/ML Specialist Small-Business (50 or fewer emp.) 6/24/2025 "Awesome plug and play plugin" 5/5 What do you like best about Ecwid? So easy to integrate with any ecommerce cms applications where I used it for Wordpress and Drupal Review collected by and hosted on G2.com. What do you dislike about Ecwid? Honestly, I havent' experienced any cons yet where I used it mostly for multiple CMS applications and integrate payment gateways with multi lingual and currency enabled. Review collected by and hosted on G2.com. What problems is Ecwid solving and how is that benefiting you? Integrated payment gateway, multi currency and multi lingual for my applications Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Junaid H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Junaid H.") JH Junaid H. unemployed Small-Business (50 or fewer emp.) 3/3/2025 "Best platform to start Dropshipping" 5/5 What do you like best about Ecwid? Ecwid helps offers us many free features Review collected by and hosted on G2.com. What do you dislike about Ecwid? Till now, i have nothing dislike about ecwid Review collected by and hosted on G2.com. What problems is Ecwid solving and how is that benefiting you? Ecwid is trying to make it user-friendly which is very beneficial for some peoples who don't know coding and it is easy to make ecommerce platform Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic CK Charnelle K. Small-Business (50 or fewer emp.) 4/24/2024 "Changing Plans from free to venture the big advantage" 5/5 What do you like best about Ecwid? The Ecwid website is user friendly and you can manage everything for your store in one place. That's what I love most about this website. I canceled my godaddy account and made this website my business home for my brand. I started off with a free account then upgraded to venture where I could expand my brand with up to 100 products I could sell to my customers. Also with a lot of options for marketing and connecting your facebook and instagram shop and more. All of that is on one platform so it is very convenient for me to be able to manage everything I need to promote and sell my products even faster because of the advantage this site gives you as an entrepreneur. Customer support is very friendly and they are very prompt when asking your questions and getting your matter and issues resolve as quickly as possible. On my days off from work I am checking my website for updates and when I am not I get emails from Ecwid about how my store is doing and any tips to help me to promote my store. The integration from facebook and instagram setup was a good start to getting more viewers to my site as well as pinterest. Thanks Ecwid for the amazing features and making being a seller easier. Review collected by and hosted on G2.com. What do you dislike about Ecwid? It is no disadvantage to setting up a store on this website because it is so easy to do. I love it. Review collected by and hosted on G2.com. What problems is Ecwid solving and how is that benefiting you? Ecwid is benefiting me by allowing the company to manage everything that is needed to sell and promote my store on different platforms and reach more audience. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Christian Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Christian Y.") CY Christian Y. PHD Candidate and Instructor Small-Business (50 or fewer emp.) 4/22/2024 "Best e-commerce platform for small businesses" 5/5 What do you like best about Ecwid? Ecwid has been incredibly helpful in growing our business. Not only are the plan prices reasonable, but they are jam-packed full of features. Integration is a breeze, and the backend is easy to navigate. Best of all, Ecwid has a definite growth mindset; they are always listening to our feedback and implementing suggestions on how to better improve the operational side of things with new features and key updates. They are incredibly responsive and you are always talking to a person when you need help! Review collected by and hosted on G2.com. What do you dislike about Ecwid? There are some features that could be implemented, but we understand that it takes time when a recommendation is given. We are generally very happy with them and there aren't really any downsides in our experience! Review collected by and hosted on G2.com. What problems is Ecwid solving and how is that benefiting you? Operations is the biggest area that Ecwid has simplified for us. The backend is intuitive and feature-rich! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite RI Rus I. Small-Business (50 or fewer emp.) 3/24/2024 "Very good solid & simple e-commerce experience" 4.5/5 What do you like best about Ecwid? Ease of pluging in into existing site Ease of use Ease of adding payment option You can start your site in like few hours! Great customer support Very good value for more Review collected by and hosted on G2.com. What do you dislike about Ecwid? The biggest downsides are: - slow loading speed of the shop page (its definitely not my issue, its Ecwid weak point confirmed by many in the industry) - if not properly integrated into your site, Ecwid product pages won't be indexed via search engine crawlers. If you do proper integration with Wordpress (for example) that should not be an issue - lack of choices of additional apps comparing to Shopify (no klaviyo, very basic gift card and cross sell) So in general, if you are starting out Ecwid is fantastic platform! Once you start growing to million dollars level of revenue its probably time to switch to something more solid Review collected by and hosted on G2.com. What problems is Ecwid solving and how is that benefiting you? Adding e-commerce functionality to existing website, its just so good for that! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Tatiana P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tatiana P.") TP Tatiana P. Scrum Master Small-Business (50 or fewer emp.) 2/21/2024 "Affordable, efficient and Intuitive!" 5/5 What do you like best about Ecwid? It's user friendly and intuitive. I'm not a "techy" person and it was easy to set up my online store. They have so many things you can integrate in your site. They have third party apps that you can or remove for low monthly fees depending on the app. You can customize a lot of things without being techy. You can add extra pages. It's for someone who wants to quickly get up and running with their store without a lot of extra "fluff". THe customer service is amazing! The app runs so smooth and is easy to maneuver. They have tutorial videos on YoutTube, they have very useful articles. They even have a free version if you just want the basics! I am a small business owner and first time online shop owner and they have made things very smooth for me. They also listen to customerfeedback. Many people requested the ability to add pages (me included) and 2 months after my request, I get a follow up that the feature has been enabled!! I was so happy! I use it every single day (multiple times a day sometimes) and it regularly gives me reports, it's easy to process orders and communicate with your customers. I'm really enjoying my time with ECWID and I see myself sticking around for a long time. Review collected by and hosted on G2.com. What do you dislike about Ecwid? The only downside is that trying to do any kind of very specific customization for your site is going to be very costly but that's why they offer the 3rd party apps and they are working to see how they can improve. I also think that if you get a site/online shop with ECWID, it's not right for someone who wants to customize every little thing. It's for someone who is okay to use the customizations already built in with some flexibility. Review collected by and hosted on G2.com. What problems is Ecwid solving and how is that benefiting you? Online shop, credible website, affordable, flexible, great customer service, efficiency. This is ideal for someone like me who needs to save on costs but needs flexiblity! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite TC Tony C. Mid-Market (51-1000 emp.) 2/12/2024 "Ecwid Best Customizable E-Commerce Platform" 5/5 What do you like best about Ecwid? I populate our Ecwid store on a daily basis with a CSV upload, which is created from an Excel macro file that pullis in daily and weekly inventory data feeds from our POS system and purchasing department to control availability and pricing. Many of the formulas in the Excel file include HTML code, which allows for some really unique customization. Between that, the customization available to me as the end user, and taking advantage of Ecwid's Custom Development team, we have a website that is addresses the unique pricing structure and disclosure requirements of rent-to-own and is considered by most to be best in class in our industry. On top of that, Ecwid was easy to implement and is easy to use. Their support team is superb, and Ecwid easily integrates with just about any CRM (we chose HubSpot). And their pricing (we are at the top tier) is great! Review collected by and hosted on G2.com. What do you dislike about Ecwid? Nothing to dislike. We have not found any downside. Review collected by and hosted on G2.com. What problems is Ecwid solving and how is that benefiting you? Ecwid allows us to address the unique requirements of the required pricing and disclosures for rent-to-own by offering a platform that allows for just about all the customization anyone could ever want. More importantly, Ecwid is embeddable code, which allows us to have one online store on two separate company websites (www.shoplifestylenow.com and www.rentmart.com). As we add brands, we can still have one single e-commerce platform. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite JK Jim K. Owner Computer Hardware Small-Business (50 or fewer emp.) 1/24/2024 "Super easy to use and maintain" 5/5 What do you like best about Ecwid? The products I sell require a lot of custom fields and Ecwid is so simple to setup with multiple custom fields with the ability to add cost per customization. I looked around at multiple store software and they either didn't have the options that I wanted or was confusing to use and setup. If you're just starting out, you can use Ecwid for free for up to 10 products and enough of the options available to manage your store, you can start making money today! It also connects to other store streams such as Amazon, Facebook and more to make it easy enough to sell your products and get your brand onto multiple platforms with just a few clicks. Review collected by and hosted on G2.com. What do you dislike about Ecwid? I use a paid plan but can't edit or create invoices and I believe that should be a part of any paid services Ecwid offers. I have a lot of customization to my products and sometimes customers mess up or change their mind. It doesn't happen a lot and making a note of the change isn't a big deal, but I'd rather send their product with the proper marked invoice/packing slip to match what they wanted. Review collected by and hosted on G2.com. What problems is Ecwid solving and how is that benefiting you? Ecwid provides a ton of options to setup your products and I haven't found a limitation to what I can setup on my products. It also connects easily to my business site and any changes made on Ecwid reflects instantly on my live website. Review collected by and hosted on G2.com. Show More 1/30/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about Ecwid? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Ecwid ](https://www.g2.com/products/ecwid/discussions/new) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity about 4 years ago Can Ecwid be added to WordPress? 2 Upvotes 4 [ Join the conversation ](https://www.g2.com/discussions/integrations-8e3d059f-9cd3-4671-b5b3-efa0920be4a0) ![洋 .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "洋 .") 洋 洋 王 • Last activity almost 4 years ago What's PU wheel? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/51347-what-s-pu-wheel) [ View all Discussions ](https://www.g2.com/products/ecwid/discuss) ## Pricing Options Pricing provided by Ecwid. ### Starter $5.00 ### VENTURE $30.00 Per Month ### BUSINESS $55.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/ecwid/pricing) Ecwid Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_84fd5bd582809f20ff5682d2746ffa82/shopify.png "Product Avatar Image") Shopify 4.4/5(5,128) [ Compare Now ](https://www.g2.com/compare/ecwid-vs-shopify) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_184a1f103b19d6beaa919fcbfb7d3bdc/woocommerce.png "Product Avatar Image") WooCommerce 4.4/5(1,281) [ Compare Now ](https://www.g2.com/compare/ecwid-vs-woocommerce) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_33a443ea386d8359f114cd8d610b40f6/big-cartel.png "Product Avatar Image") Big Cartel 4.2/5(27) [ Compare Now ](https://www.g2.com/compare/big-cartel-vs-ecwid) ##### ##### Ecwid Features Merchandising/Marketing Storefront Design Tools Product Visualization Recommendations / Personalization Product Catalog Content Management Product Configuration Product Search and Filtering Order Process Checkout Process Shipping Options Payment Processing Multi-Channel Support Mobile [ View More Features ](https://www.g2.com/products/ecwid/features) ##### Categories on G2 [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)[Shopping Cart](https://www.g2.com/categories/shopping-cart)[Mobile E-Commerce](https://www.g2.com/categories/mobile-e-commerce) ##### Explore More [Which is the best CMMS provider for large corporations](https://www.g2.com/discussions/which-is-the-best-cmms-provider-for-large-corporations)[Top rated board meeting software reviews](https://www.g2.com/discussions/top-rated-board-meeting-software-reviews)[What is the most reliable file recovery software based on reviews from mid-market organizations without disrupting existing workflows?](https://www.g2.com/discussions/what-is-the-most-reliable-file-recovery-software-based-on-reviews-from-mid-market-organizations-without-disrupting-existing-workflows) [DualEntry vs Blackbaud Tuition Management: which education finance software helps higher education departments reduce fragmented processes across billing, HR, and student records?](https://www.g2.com/discussions/dualentry-vs-blackbaud-tuition-management-which-education-finance-software-helps-higher-education-departments-reduce-fragmented-processes-across-billing-hr-and-student-records)[Best employee communications software](https://www.g2.com/discussions/what-s-the-best-employee-communications-software-in-2025)[Pros and Cons Details](https://www.g2.com/products/ecwid/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)