---
title: Domo Reviews
meta_title: 'Domo Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 1037 reviews by the users' company size, role or industry
  to find out how Domo works for a business like yours.
aggregate_rating:
  rating_value: 4.3
  review_count: 1037
  scale: '5'
date_modified: '2026-07-16'
parent_category:
  name: Analytics Tools & Software
  url: https://www.g2.com/categories/analytics-tools-software
---

# Domo Reviews
**Vendor:** Domo  
**Category:** [Analytics Platforms](https://www.g2.com/categories/analytics-platforms)  
**Average Rating:** 4.3/5.0  
**Total Reviews:** 1,037
## About Domo
Domo&#39;s AI and Data Products Platform empowers organizations to turn data into actionable insights and solutions. It allows users to seamlessly connect diverse data sources, prepare data for use, and generate dynamic reports and visualizations—all within a single interface. With built-in AI and automation capabilities, teams can easily build and use AI agents, streamline workflows, and create tailored solutions.



## Domo Pros & Cons
**What users like:**

- Users praise the **ease of use** of Domo, making data management accessible for everyone, even the less tech-savvy. (247 reviews)
- Users value the **flexible dashboards** of Domo, which simplify data visualization and enhance decision-making efficiency. (116 reviews)
- Users highlight the **intuitive design** of Domo, making data management accessible for everyone, even non-tech-savvy users. (95 reviews)
- Users love the **easy integrations** of Domo, which streamline data management and enhance collaboration across platforms. (92 reviews)
- Users value Domo&#39;s **seamless integration** with diverse data sources, enhancing data management and decision-making efficiency. (88 reviews)
- Users value the **ease of use and integration capabilities** of Domo for effective data reporting and insights. (86 reviews)
- User Interface (81 reviews)
- Data Integration (75 reviews)
- Data Access (68 reviews)
- Visualization (65 reviews)

**What users dislike:**

- Users find the **learning curve steep** , needing extra effort to manage updates and navigate functionalities effectively. (66 reviews)
- Users express concern over **missing features** like flexible pivot charts and unclear pricing models, impacting usability. (59 reviews)
- Users face **data management issues** with Domo, citing unreliable connectors and difficulties in report generation and licensing. (55 reviews)
- Users express frustration with Domo&#39;s **expensive pricing hikes** , particularly sudden increases that strain long-term customer relationships. (44 reviews)
- Users find Domo&#39;s **complexity** challenging, with rigid data structures and cumbersome processes hindering efficiency and adaptability. (43 reviews)
- Lacking Features (40 reviews)
- Users note the **limited customization** of Domo&#39;s visualizations, finding default options basic and tedious to modify. (39 reviews)
- Users find Domo&#39;s **limited features** hamper flexibility, customization, and overall functionality, impacting user experience significantly. (37 reviews)
- Users find Domo&#39;s **steep learning curve** challenging, especially for newcomers and those less data-driven. (37 reviews)
- Learning Difficulty (33 reviews)

## Domo Reviews
  ### 1. Great product with simplicity

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Restaurants | Enterprise (> 1000 emp.)

**Reviewed Date:** October 13, 2025

**What do you like best about Domo?**

This product is incredibly easy to use and offers significant value to all types of users.

**What do you dislike about Domo?**

So far, I haven't come across anything noteworthy that stands out to me.

**What problems is Domo solving and how is that benefiting you?**

The efficiency of creating visuals directly, as opposed to the extra step of exporting data from a system into Excel or another platform, stands out to me. This streamlined process saves time and effort compared to managing data transfers before visualizing information.

  ### 2. Powerful Visuals and Support, but Pricing Can Be Tricky

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 24, 2025

**What do you like best about Domo?**

Ease of creating the visuals and a number of features that can help end users to tell a compelling story. It's easy to implement the solution from integrations to publishing the content. Great customer support helps to get answers to any technical questions quickly.

**What do you dislike about Domo?**

Pricing model that can get complex and difficult to manage budgets.

**What problems is Domo solving and how is that benefiting you?**

Creating compelling visuals for executive reporting and making business  decisions.

  ### 3. Domo is a great all in one data experience.

**Rating:** 5.0/5.0 stars

**Reviewed by:** George R. | Business Data Analyst, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 07, 2025

**What do you like best about Domo?**

I love how Domo integrates warehouse, transformation and analytics tools into one product.

**What do you dislike about Domo?**

Introductions of new features sometimes confuses the use cases for other existing features. Sometimes older features are neglected in favor of new solutions.

**What problems is Domo solving and how is that benefiting you?**

Domo solves the problems of my organization in particular because of how many data sources we have and how disparate they are. Domo allows us to easily unify those.

  ### 4. Domo in the Legal World

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Legal Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 20, 2025

**What do you like best about Domo?**

Ease of use and training users onto the user interface. Solid visualization availability, ease of adding new datasets

**What do you dislike about Domo?**

Somewhat limited supply of options in visualizations and customizations. More robust reporting and exporting options would be nice.

More sophisticated reporting options (ie outbound and email attachments) would be interesting.

**What problems is Domo solving and how is that benefiting you?**

Updating referrers on a regular basis, analysis on our marketing data, and review our Intake teams' workloads.

  ### 5. Super Easy to Use with Great Design Capabilities

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 15, 2026

**What do you like best about Domo?**

Super easy to use and the design capabilities are great

**What do you dislike about Domo?**

Not being able to export or schedule app cards

**What problems is Domo solving and how is that benefiting you?**

Solving for reporting issues

  ### 6. Pros & Cons

**Rating:** 3.5/5.0 stars

**Reviewed by:** Allison C. | Marketing Data Analyst, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 15, 2024

**What do you like best about Domo?**

- Domo actually tries to apply feedback given in the community forum to updates/changes
- The Knowledge Base is a great resource for new users & training materials
- Magic ETL makes it easy to build dataflows with minimal SQL knowledge & has excellent features for denoting why dataflow features are in place in case anyone but the original user needs to revise/edit the dataflow
- The automated reporting feature is a great tool to encourage adoption

**What do you dislike about Domo?**

- Updates/changes & their impact on existing dataflows are not well communicated, making the platform prone to "glitches"
- Customization of dashboard layout & filter options is not the best pairing for efficient use of space & end-user friendliness
- Customer support is relatively slow (but they do tend to positively resolve issues)

**What problems is Domo solving and how is that benefiting you?**

1. Domo allows us to report & visualize data for easy digestion of data & trends from platforms that are not accessible to everyone in the company.
2. Domo allows us to quickly analyze the relationship(s) between business variables that live in different platforms.

  ### 7. Datalake Feature Shines, But Dashboards Need More Sophistication

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dahoon B. | Senior Data Analyst, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 23, 2025

**What do you like best about Domo?**

Datalake feature and how you can run i divide all sql codes

**What do you dislike about Domo?**

Sometimes dashboard and visuals could be more sophisticated

**What problems is Domo solving and how is that benefiting you?**

Business problems and complex custom datasets

  ### 8. Customer review of domo

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kelley G. | Data scientist, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 16, 2025

**What do you like best about Domo?**

The fact it’s user friendly but also super expensive. They support you when you need help answer every single question

**What do you dislike about Domo?**

Nothing so far I enjoy Domo. Credits and ai could be worked upon price wise

**What problems is Domo solving and how is that benefiting you?**

Analytics for our teams to read and access info

  ### 9. Mixed Experience with Domo

**Rating:** 3.0/5.0 stars

**Reviewed by:** Mayowa M. | Product Specialist, Enterprise (> 1000 emp.)

**Reviewed Date:** October 06, 2025

**What do you like best about Domo?**

Has decent visualizations and filtering.

**What do you dislike about Domo?**

Doesn't always integrate nicely with other platforms

**What problems is Domo solving and how is that benefiting you?**

Domo helps me monitor the health of my book of business and helps indicate when action should be taken on certain clients

  ### 10. Solid Product - Doesn't Necessarily Replace a Data Warehouse/Mart

**Rating:** 4.0/5.0 stars

**Reviewed by:** Cole S. | Data Migration Engineer, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 02, 2024

**What do you like best about Domo?**

I'm not sure I like this about it as I come from a strong SQL database background, but for normal business users, tooling with their data and making reports becomes very easy.

**What do you dislike about Domo?**

So this is the other side of the coin compared to what I just said. In our small ish company with about 200 employees, we have over 11,000 cards (reports) and thousands of calculated fields (beast modes). The ease of use for business users has somewhat led to a proliferation of reports, many of which are never seen, but remain, making it somewhat tough to know what you can delete later on. The calculated fields/beast modes also can be done differently depending on what each user takes into account, so it's important to keep those straight.

**What problems is Domo solving and how is that benefiting you?**

It makes it easy to connect various data sources into a combined dataset you can build reports off.

  ### 11. Centralized Reporting Made Easy with Domo

**Rating:** 4.0/5.0 stars

**Reviewed by:** Vlad T.

**Reviewed Date:** October 16, 2025

**What do you like best about Domo?**

I appreciate Domo's ability to centralize all my reporting needs under one umbrella, which simplifies the process of reporting on productivity and KPIs. The setup was easy with the support of a dedicated team member.

**What do you dislike about Domo?**

A bit rigid in some areas and not working bilaterally

**What problems is Domo solving and how is that benefiting you?**

I use Domo to centralize my reporting tasks, streamlining productivity and KPI tracking under one platform.

  ### 12. Awesome Data Visualization/ETL/Data Warehouse Tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.)

**Reviewed Date:** October 07, 2025

**What do you like best about Domo?**

The thing I love the best of Domo is the easy of use and all of the many tools it has to help complete all of my job tasks.

**What do you dislike about Domo?**

I really don't like the consumption model.

**What problems is Domo solving and how is that benefiting you?**

We are tasked with importing and cleaning data for all of the different departments for our business which makes it pretty interesting on what everyone is working on.

  ### 13. Great backend functionality and UI - Visualization could use some help

**Rating:** 4.5/5.0 stars

**Reviewed by:** Mike K. | Sr Director, Health Economics, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 31, 2025

**What do you like best about Domo?**

The connections and ETL - overall the ability to merge disparate data together is phenomenal.  It's easy, it's robust it's flexible

**What do you dislike about Domo?**

The visualizations - especially mapping.  Tableau and Power BI are much better in this space.  Also, it's a bit pricey.

**What problems is Domo solving and how is that benefiting you?**

We're able to easily merge large data sets and translate them into BI that is useful for internal purposes

  ### 14. DOMO Review

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 31, 2025

**What do you like best about Domo?**

I love how versatile DOMO is. Whether we need a high level overview of our metrics and stats or a more detailed scheduled report, DOMO handles it with ease. There's so many ways to get to the solution and view KPIs differently within the platform.

**What do you dislike about Domo?**

There is a sharp learning curve. It usually takes around 2-3 months of constant use to be self-sufficient in the platform.

**What problems is Domo solving and how is that benefiting you?**

DOMO is helping solve the problem we have of visibility to KPIs. Everything is in one place and people can easily access the info they need.

  ### 15. Everything you need in a BI tool and more

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nate C. | Revenue Operations Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 20, 2024

**What do you like best about Domo?**

Our leadership team relies on Domo for accurate visiblity into the business. With the customization and ease of use that Domo provides, we are able to accomplish that. The simplicity of connecting databases is also a huge bonus.

**What do you dislike about Domo?**

In some situations, a beast mode is required to filter out rows of data- specifically rows that don't have data.

**What problems is Domo solving and how is that benefiting you?**

Domo is providing insights into key metrics for our board of investors and leadership team. By leveraging PDP, Domo also provides unique access to data for our partners which has been a huge help in reconciling certiain information.

  ### 16. Intuitive UI and Easy ETLs, But Missing Editable Forms

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 21, 2025

**What do you like best about Domo?**

I love the UI. I find the ETLs and app studio are super easy to understand

**What do you dislike about Domo?**

There are functionalities that I wish were in domo like editable forms/ tables with check boxes for marking items etc

**What problems is Domo solving and how is that benefiting you?**

Data warehousing, data preparation and ETL this helps house and clean our data all in one place

  ### 17. Beautiful Visualizations and Easy Cards, But Struggles with Large Data Sets

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.)

**Reviewed Date:** October 21, 2025

**What do you like best about Domo?**

I think that the visualizations are aesthetically pleasing and the cards are generally easy to use.

**What do you dislike about Domo?**

Working with large amounts of data can be difficult.

**What problems is Domo solving and how is that benefiting you?**

Domo is helping us to create dashboards that help to paint the picture of the data. It is also helping us to track KPIs and improve team performance.

  ### 18. Intuitive UI and Great UX, But Needs More Data Connectors

**Rating:** 4.5/5.0 stars

**Reviewed by:** Grace R. | Vice President, Business Product Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** October 22, 2025

**What do you like best about Domo?**

The user interface is very easy to use and intuitive, standard BI functionality in place with a better user experience overall

**What do you dislike about Domo?**

I wish it has better connectors when it comes to integrating data with other vendor systems

**What problems is Domo solving and how is that benefiting you?**

Domo provides great data visualization and insights that call for action to business users

  ### 19. Good platform to analyze and visualize large volume of data

**Rating:** 3.5/5.0 stars

**Reviewed by:** Prem Anand V. | Senior Business Intelligence Analyst, Enterprise (> 1000 emp.)

**Reviewed Date:** June 20, 2024

**What do you like best about Domo?**

It is still significantly more useful than boring BI tools like Tableau and PowerBI, but it is not as intuitive as Datorama

**What do you dislike about Domo?**

The data transformation layer has to be improved, it is not as good as Datorama

**What problems is Domo solving and how is that benefiting you?**

I primarily used it to analyse marketing data, the connectors in DOMO help me fetch data easily and i do not have to worry about a database to store the information

  ### 20. User-Friendly and Intuitive Experience

**Rating:** 4.0/5.0 stars

**Reviewed by:** Melody P. | Data Analyst, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 23, 2025

**What do you like best about Domo?**

User friendly interface and intuitive when it comes to learning how to use it

**What do you dislike about Domo?**

Not necessarily a dislike, but it’s difficult to understand every feature since there are so many

**What problems is Domo solving and how is that benefiting you?**

Domo is making it easier to create ETLs right there instead of using an external python ide

  ### 21. Clean, Interactive Dashboards That Are Easy to Customize

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 19, 2025

**What do you like best about Domo?**

The dashboards are clean, interactive, and easy to customize.

**What do you dislike about Domo?**

I would like more flexibility in customizing dashboards and charts.

**What problems is Domo solving and how is that benefiting you?**

Domo is helping centralize our data, which eliminates manual reporting and reduces errors

  ### 22. Customer Experience

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Enterprise (> 1000 emp.)

**Reviewed Date:** June 11, 2025

**What do you like best about Domo?**

We’ve had a wonderful experience with Dono Company. Their attention to detail, commitment to quality, and thoughtful approach to customer needs really stand out. Whether it’s their product design or their customer service, everything reflects a deep sense of care and innovation. It’s rare to find a company that blends functionality with aesthetics so seamlessly. Highly recommend working with or purchasing from Dono — they truly go above and beyond.

**What do you dislike about Domo?**

Domo is a powerful platform, but it has a steep learning curve and can struggle with large datasets. More flexibility in pricing and clearer documentation would make it even better.

**What problems is Domo solving and how is that benefiting you?**

Domo helps solve data silos and slow reporting by centralizing data from multiple sources into one platform. It enables real-time dashboards, making it easier to track KPIs, spot trends, and make faster, data-driven decisions. For us, it’s reduced the time spent on manual reporting and improved cross-team visibility.

  ### 23. Effortless Visualizations and Magic ETL, But PDF Export Needs Improvement

**Rating:** 5.0/5.0 stars

**Reviewed by:** Serena V. | Founder/CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 17, 2025

**What do you like best about Domo?**

The ease of creating the visualizations.  The Magic ETL.  Just all of it really.

**What do you dislike about Domo?**

PDF formats upon export.  Some of the exports in pdf reporting is not ideal, so we have to redo it.

**What problems is Domo solving and how is that benefiting you?**

We are able to see clearly KPIs clearly for the property management business.

  ### 24. Great for Sales Tracking, But Could Be More Flexible

**Rating:** 5.0/5.0 stars

**Reviewed by:** Anthony D. | Senior Sales Assistant, Enterprise (> 1000 emp.)

**Reviewed Date:** February 20, 2025

**What do you like best about Domo?**

I really appreciate how user-friendly DOMO is—it makes creating graphs and tracking sales super easy. Plus, its real-time data processing helps me stay on top of our sales orders and budget without any delays.

**What do you dislike about Domo?**

I wish DOMO had more customization options for dashboards and reports and better beast mode calculations—sometimes it feels a bit limited. Also, it can be slow when handling large data sets, which can be frustrating when I need quick insights.

**What problems is Domo solving and how is that benefiting you?**

DOMO helps streamline data visualization and sales tracking by bringing all my sales and budget data into one place. It eliminates the need for manual reporting, making it easy to create graphs and dashboards that provide real-time insights. This saves me time, improves accuracy, and helps my team make faster, data-driven decisions.

  ### 25. Comprehensive data analytical platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** Kati S. | Accounting Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 06, 2025

**What do you like best about Domo?**

Domo was able to combine 4 different entities, with difference currencies into one condensed financial statements. There were many tools and charts we could create to see different data needed.

**What do you dislike about Domo?**

Filtering the data charts was a bit cumbersome and the platform seemed chunky.

**What problems is Domo solving and how is that benefiting you?**

We had 4 entities, all with different currencies. It was very hard to run reports in our accounting software because of this. Domo was able to pull one report vs pulling 4 and converted the currency for us.

  ### 26. Tech product owner leading NA Domo

**Rating:** 5.0/5.0 stars

**Reviewed by:** Vikas B. | Analytics Lead / Technical Product Owner, Enterprise (> 1000 emp.)

**Reviewed Date:** September 11, 2025

**What do you like best about Domo?**

Domo has become the simplest and most advanced cloud data integration, reporting and insights one stop shop for our company and my team. It allows us to seamlessly connect to data sources and derive actionable insights that enable effective business decisions.

**What do you dislike about Domo?**

Some complexities like federated datasets, promoting and publishing datasets to instances

**What problems is Domo solving and how is that benefiting you?**

Media planning, campaign optimization, measurement of KPIs to increase revenue.

  ### 27. One of the easiest data visualization platform to use

**Rating:** 4.5/5.0 stars

**Reviewed by:** Bhagyashree J. | Growth Engineer, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 21, 2025

**What do you like best about Domo?**

Domo is super easy to use. It is a one stop solution to manage all your data, clean data using ETLs and create visualizations. Their new app feature is my favorite it makes navigating through cards so much easy and generate valuable insights from the data

**What do you dislike about Domo?**

All the new features such as apps and AI capabilities are not completely developed yet but I am sure these will also get better with time

**What problems is Domo solving and how is that benefiting you?**

We have data flowing from number of sources and with Domo it is easy to import all the data in one place and process and clean the data using highly efficient ETLs. This reduces processing time drastically and also makes it easier to manage large volume of data from multiple sources

  ### 28. Great MagicETL and UI, but Slow Customer Support

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 16, 2025

**What do you like best about Domo?**

MagicETL is great and general UI in Analyzer is solid.

**What do you dislike about Domo?**

Customer Support has been extremely slow when bugs/issues arise

**What problems is Domo solving and how is that benefiting you?**

Domo has great magicETL so that once the initial dataset is uploaded (ex. Sales), data can be easily manipulated for business purpose using magicETL.

  ### 29. User-Friendly and Powerful, But Limited for Data Scientists and Pricey

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.)

**Reviewed Date:** October 24, 2025

**What do you like best about Domo?**

User friendly. Easy to create pipelines. Easy dashboarding. Easy data connections

**What do you dislike about Domo?**

Analyze function is limited for data scientists. Domo jupyter power is too low. Cost is a bit high.

**What problems is Domo solving and how is that benefiting you?**

Data governance, warehousing, data science VM, data sharing, dashboarding

  ### 30. Pleasant

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kayla V. | Senior Accountant, Enterprise (> 1000 emp.)

**Reviewed Date:** July 31, 2025

**What do you like best about Domo?**

Real-time insights, all-in-one view on DOMO.

**What do you dislike about Domo?**

Steep learning curve for custom metrics.

**What problems is Domo solving and how is that benefiting you?**

I have all my KPI's in one spot. I am able to easily run and keep all my reports in one spot.

  ### 31. Easy to Use with moderate learning curve

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.)

**Reviewed Date:** August 06, 2025

**What do you like best about Domo?**

I like how easy it is to build cards and set up a new dashboards. Very intuitive functionality for sharing dashboards while balancing governance.

**What do you dislike about Domo?**

I think the designing of the dashboard layout is very limiting. I also think it should be easier for someone to be alerted when a card has been refreshed.

**What problems is Domo solving and how is that benefiting you?**

Democratizing data in an easy to use and interactive way with a reasonable learning curve.

  ### 32. Easy to use, more to desire

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 20, 2024

**What do you like best about Domo?**

I think domo is very easy to use. I think that Domo has created an amazing community with the Dojo and that helps make it easier to find an answer to questions that are tougher to answer. We frequently use Domo and it makes a lot of the reporting we do much easier. The ability to automate has made our work processes much quicker and very easy.

**What do you dislike about Domo?**

Customer support. It is really hard to actually get someone from Domo on a call to help answer questions. There is somewhat limited capabilities in their card displays. On multiple occasions we have had to disinclude data from a visualization becasue there was too much data and all of it wouldn't display.

**What problems is Domo solving and how is that benefiting you?**

Domo makes automation of report generation very easy. Once a dataflow and the corresponding visualizations are built it is as simple making sure the data you have is updated and correct.

  ### 33. Domo Is A Great BI Tool That Has Everything Needed In One Place!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Arthur L. | Senior BI Analyst, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 19, 2024

**What do you like best about Domo?**

MagicETL that makes it easy to manipulate data, connectors to allow sourcing data from several places and real time reporting.

**What do you dislike about Domo?**

Some of the features are premium only and the cost could be high if you have large data running in the platform. The push for consumption model is based on not making these features available which limits what can be done in the platform.

**What problems is Domo solving and how is that benefiting you?**

We have a need of managing large amounts of data, and for internal and external customers. Domo allows us to have all in one place, capturing data, manipulating and displaying it. It also allows our external users to have access to that data and receive scheduled reports that improve our service.

  ### 34. Powerful Platform with Excellent Support

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.)

**Reviewed Date:** February 14, 2025

**What do you like best about Domo?**

It is a powerful platform that makes data visualization easy to learn and utilize. Domo's support team is quick to assist me when I have problems and are great at communicating where they are at in their mitigation process. I know that Domo is constantly interacting with their users through their various community platforms and events which I really appreciate. I know that I can suggest new tools and the Domo team will actually consider them which is great!

**What do you dislike about Domo?**

Domo is constantly evolving and creating new products and tools which is amazing, but documentation can sometimes be hard to find to support these new tools. I also find that Domo has a lot of bugs with their new tools, which obviously is to be expected, but I wish ther was more testing done before releasing or announcing the release of new products. However, I feel like I am able to quickly notify Domo support of any issues I find and they are able to help me or let me know that they are notifying their engineering team.

**What problems is Domo solving and how is that benefiting you?**

Domo helps us to create and share various data visualizations to all employees within our company. Employees having correct and current data at their finger tips allows them to make data-driven decisions to boost productivity and drive growth.

  ### 35. Extremely User Friendly

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 19, 2024

**What do you like best about Domo?**

Just like the title says--Domo is extremely user friendly. When showing a new user how to navigate, you basically just have to show them the filter views and how to use the date ranges (which isn't difficult). After that, they can pretty much navigate themselves and find insights that are interesting to them.

The coding is pretty intuitive and Domo lets you know if the coding is accepted and valid. The only thing that would improve this process is if it would actually point out the part of the code that isn't working. That said, the knowledge library has a lot information in it and comes in useful quite often when the code isn't working or when you don't quite know how to do something.

Domo excels when being used for visuals. If you're looking for a software that makes it easy to pull in data and create visuals based off of it, this is it. The development team continues to add more features and to make Domo more capable.

**What do you dislike about Domo?**

The coding language for Domo, while not difficult, is slightly different from other languages. It's mostly intuitive, but there are a few quirks that you have to be aware of. They're still working on developing some aspects, as well, so certain things like user editable fields are not currently an option. However, they are continuously improving and working on adding more functionality, so I don't find this to be concerning. It is not a CRM, so if that's what you're looking for, this isn't it (yet--maybe they'll develop that in the future).

**What problems is Domo solving and how is that benefiting you?**

Prior to Domo, we didn't have a great way to visualize our data (other than through data sheets and Excel graphs). This has made it easy to have many visuals and tables that automatically update once the data flows have updated. For those of us who are more visual, it has been amazing. Insights are easy to find and easy to retain. With the data streams that we have coming in, it's easy to merge them into tables to show more visuals and insights than we ever had available to us before. We are also finding that there are many people in various aspects of our business that are able to use the software for tasks or data that we hadn't thought of before.

  ### 36. Great Visual Navigation, But Dataset Flexibility Needs Improvement

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Oil & Energy | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 06, 2026

**What do you like best about Domo?**

you can click through graphs to new views

**What do you dislike about Domo?**

hard to make fast changes to datasets and less adaptable than standard python/excel

**What problems is Domo solving and how is that benefiting you?**

views of complex field data

  ### 37. Very easy to build powerful dashboards

**Rating:** 4.0/5.0 stars

**Reviewed by:** CK P. | Data Architect, Enterprise (> 1000 emp.)

**Reviewed Date:** June 11, 2025

**What do you like best about Domo?**

The web interface is very intuitive and easy to get started with. Within minutes, you can build some powerful and stunning visuals. It requires little to no technical knowledge. However, those with coding experience are also able to enhance and configure them further.

**What do you dislike about Domo?**

The mobile experience is not good. Once you have used it on the web, mobile UI and UX feel like an afterthought.

**What problems is Domo solving and how is that benefiting you?**

I use it for business intelligence and data transformations. That results in dashboards that leadership can use to make quick business decisions.

  ### 38. Domo converted us to their consumption model and LOST us!

**Rating:** 0.0/5.0 stars

**Reviewed by:** Bob S. | Director, Business Intelligence, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 04, 2025

**What do you like best about Domo?**

There is very little to like about Domo!

**What do you dislike about Domo?**

Domo's architecture seems to be designed to keep information away from its customers until it costs them money!  When I raised a concern about understanding our uses when converting from the license-based model to their new consumption model, NO information was shown about our prior use.  While they "converted" our legacy use to a 0$-basis, any modifications made to the datasets or ETL processes switched them to credit-consuming.

**What problems is Domo solving and how is that benefiting you?**

Domo is currently a combination of data warehouse, etl processing, and visualization tool

**Official Response from Pam Hanlon:**

> Thank you for taking the time to share your feedback. We’re sorry to hear that your experience with the transition to our consumption model has been frustrating. Your concerns about transparency and the impact on your usage are important to us, and we regret that we didn’t meet your expectations during this process.

We’d greatly appreciate the opportunity to better understand your situation and address your concerns. Please reach out to your account manager or our customer success team so we can work with you to find a resolution.

Your feedback is incredibly valuable as we strive to improve, and we hope to have the chance to turn this experience around for you. Thank you for your honesty.

  ### 39. Domo Makes Me Look Good

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 27, 2023

**What do you like best about Domo?**

The agility and flexibility of the data visualizations.

**What do you dislike about Domo?**

Nothing. It's a fantastic tool! The solution has addressed all my challenges.

**What problems is Domo solving and how is that benefiting you?**

Marketing attribution, predict forecasting, inventory management.

  ### 40. Increased adoption at a decreased price

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 23, 2025

**What do you like best about Domo?**

Ease of use, speed of report generation.

**What do you dislike about Domo?**

There are still some government level security storage pieces missing.

**What problems is Domo solving and how is that benefiting you?**

Speed to release at a cost that is economically feasible for our clients.

  ### 41. Mixed Experience with Domo: Usability Wins, Pricing Challenges

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 25, 2025

**What do you like best about Domo?**

I appreciate Domo’s user accessibility and dashboards, which were essential for internal business intelligence analytics and integrating a BI layer into our data product. The ease of use and overall user experience would make me consider purchasing it again.

**What do you dislike about Domo?**

I found the setup process with Domo somewhat challenging, as it wasn't straightforward and required assistance from an implementation team. This indicates there could be room for improvement in making the setup more user-friendly and intuitive.

**What problems is Domo solving and how is that benefiting you?**

I used Domo for internal business intelligence analytics and as the BI layer for a data product we sold. It enhanced user accessibility and provided useful dashboards, benefiting our data analysis and product offerings.

  ### 42. Feature-Rich Platform, But Requires Dedicated Expertise

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 22, 2025

**What do you like best about Domo?**

This product offers a wide range of features that can be utilized for various purposes.

**What do you dislike about Domo?**

Scratching the service is easy but to get anywhere past that and to take advantage of everything that's in domo you need at least one dedicated person and perhaps a data scientist.

**What problems is Domo solving and how is that benefiting you?**

reporting, data collection.

  ### 43. Domo the TIME SAVER

**Rating:** 4.5/5.0 stars

**Reviewed by:** Stephen A. | Systems Admiistrator, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 14, 2025

**What do you like best about Domo?**

I like that it houses all our data and excel spreadsheets that we used to manually do to get reports from that data we were able to build and domo and it does them automatically for us everyday.

**What do you dislike about Domo?**

They say you don't need to know SQL to really use but it makes things difficult if you don't have any knowledge on it.  The new AI feature appears to help in this though.

**What problems is Domo solving and how is that benefiting you?**

Its helping automate alot of jobs that were done manually by individuals.  Its now giving back hours of time to those individuals to do other things.

  ### 44. Intuitive and Insightful, But New Billing Model Disappoints

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Enterprise (> 1000 emp.)

**Reviewed Date:** October 21, 2025

**What do you like best about Domo?**

Very user friendly. Intuitive menus, allows for customers to engage in self-exploration. Drill-down capability to see additional insights is very helpful.

**What do you dislike about Domo?**

I do not like the new consumption billing model.

**What problems is Domo solving and how is that benefiting you?**

It helps decision-makers see their risks. It gets real-time information into more hands and is easy for them to consume.

  ### 45. Much more than a data visualization tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Enterprise (> 1000 emp.)

**Reviewed Date:** March 14, 2018

**What do you like best about Domo?**

Domo is far more than just a data visualization tool. While it excels at sharing data with non-technical users and enabling them to explore and analyze the information, Domo offers much more. Its workflows, variables, built-in AI functionality, and user-friendly app studio can replace tedious manual tasks with efficient processes that blend automation and human verification. Additionally, its robust governance tools allow for easy management of permissions and content access by roles or groups, rather than individual users. Domo continuously optimizes and enhances its features to stay ahead of technological advances and evolving trends. Plus, their customer support is outstanding.

**What do you dislike about Domo?**

Nothing. Domo is an excellent tool for our business.

**What problems is Domo solving and how is that benefiting you?**

Combining data from multiple sources in an easy-to-use platform for our users and leaders to make more informed business decisions.

  ### 46. Intuitive Data Tool, very easy to use.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 21, 2025

**What do you like best about Domo?**

It´s a very intuitive tool, you don´t need to specify ranges and it automatically knows what info to use.

**What do you dislike about Domo?**

It can get a bit overwhelming while trying to style a chart or graph.

**What problems is Domo solving and how is that benefiting you?**

It´s a platform that allows you to visualize and filter data easily.

  ### 47. Ai built into Domo

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 18, 2025

**What do you like best about Domo?**

Having Ai in Doló will be a game changer for non technical users to be able to pull and visualize data faster to make data driven decisions across different organizations.

**What do you dislike about Domo?**

I would like it to have a more seamless visualization tool.

**What problems is Domo solving and how is that benefiting you?**

Helping our wholesale buyers find better profit opportunity in products that prior to Domo, they wouldn’t have considered.

  ### 48. Differences Between Domo and Other BI Tools

**Rating:** 4.0/5.0 stars

**Reviewed by:** Leonardo d. | Billing Systems Analyst I , Telecommunications, Enterprise (> 1000 emp.)

**Reviewed Date:** October 15, 2024

**What do you like best about Domo?**

What I like most about Domo is how it helps teams see data easily and make quick choices. The visuals are nice, and it’s simple to use!

Beast Mode lets you create your own calculations in Domo. This is great for specific analysis that regular data can't do. You can use math, logic, and text tools to build flexible numbers.

Domo also connects easily to different databases, like MySQL and Amazon Redshift. Other examples are PostgreSQL, Google BigQuery, and Oracle. This helps companies combine data and make better choices.

**What do you dislike about Domo?**

Some BI tools have things that Domo doesn’t. For example, Tableau and Power BI can do more advanced analysis and let you customize reports more. Some work better with certain apps or let you use them offline. Others can handle different types of data, like text and images, better. Plus, some might be cheaper. Each tool has its own strengths, so the best one depends on what you need.

**What problems is Domo solving and how is that benefiting you?**

Creates automated reports, manages data flow, and checks report delivery to clients through an automated calendar (Power Automate + Domo Email).

  ### 49. "For The Love of Visual Analytics"

**Rating:** 4.0/5.0 stars

**Reviewed by:** Brad K. | Account Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 14, 2025

**What do you like best about Domo?**

I like the versatility and customization for visualizations that help capture the attention of the audience and stakeholders. The ease of use makes it easy to frequently use Domo with customers and provide support using descriptive and prescriptive analytics.

**What do you dislike about Domo?**

Fees and extra charges for each additional product/feature detract from the maximum potential for small businesses or not-for-profit businesses.

**What problems is Domo solving and how is that benefiting you?**

By using Domo we are able to find areas of improvement based off of statistical analysis. Which in turn provides quantifiable results on timelines and geographical locations within my company.

  ### 50. Easy to use and quicker to make visualizations, but needs improvement in analysis capabilities

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 19, 2025

**What do you like best about Domo?**

I like that it is really easy to make basic graphs, dashboards, etc as well as being very visually appealing

**What do you dislike about Domo?**

Domo graphs & beast modes cannot handle some complex calculations like nested beast modes / calculated fields, as well as window functions for Year over Year, month over month, etc. Additionally, not as many graphs available at your disposal as other softwares, and the platform tends to glitch a lot.

**What problems is Domo solving and how is that benefiting you?**

Easy and quick data importing and reporting


## Domo Discussions
  - [What is Domo?](https://www.g2.com/discussions/what-is-domo) - 1 comment, 2 upvotes
  - [What is Domo used for?](https://www.g2.com/discussions/what-is-domo-used-for) - 1 comment

- [View Domo pricing details and edition comparison](https://www.g2.com/products/domo/reviews?page=4&section=pricing&secure%5Bexpires_at%5D=2026-07-16+13%3A09%3A52+-0500&secure%5Bsession_id%5D=97bd4367-3d0e-4b88-810c-f17e137ef19e&secure%5Btoken%5D=f2778a86ca20a786ebe9660bb0f47c814acb8d6a15d3f0426c746fa1b1fa949a&format=llm_user)
## Domo Integrations
  - [ACS](https://www.g2.com/products/acs/reviews)
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## Domo Features
**Reports**
- Reports Interface
- Steps to Answer
- Graphs and Charts
- Score Cards
- Dashboards

**Data Source Access**
- Breadth of Data Sources
- Ease of Data Connectivity
- API Connectivity

**Administration**
- Data Modelling
- Recommendations
- Workflow Management
- Dashboards and Visualizations

**Management**
- Reporting
- Auditing

**System**
- Data Ingestion & Wrangling

**Data Preparation**
- Connectors
- Data Governance

**Management**
- Business Glossary
- Data Discovery
- Data Profililng
- Reporting and Visualization
- Data Lineage

**Reports**
- Reports Interface
- Share Reports
- Steps to Answer

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Customization - AI Agent Builders**
- Natural Language Configuration
- Tone Customization
- Security Guardrails

**Data Connectivity and Prep - Agentic Analytics**
- Data Source Connectivity
- Automated Data Preparation

**Model Development**
- Language Support
- Drag and Drop
- Pre-Built Algorithms

**Data Interaction**
- Profiling and Classification
- Metadata Management
- Data Modeling
- Data Joining
- Data Blending
- Data Quality and Cleansing
- Data Sharing
- Data Governance

**Compliance**
- Sensitive Data Compliance
- Training and Guidelines
- Policy Enforcement
- Compliance Monitoring

**Functionality**
- Extraction
- Transformation
- Loading
- Automation
- Scalability

**Model Development**
- Feature Engineering

**Data Modeling and Blending**
- Data Querying
- Data Filtering
- Data Blending

**Security**
- Access Control
- Roles Management
- Compliance Management

**Visualization**
- Graphs and Charts
- Score Cards
- Dashboards
- Formats

**Functionality - AI Agent Builders**
- Omni-channel Support
- Agent Branding
- Proactive Response Capabilities
- Seamless Human Escalation

**Autonomous Insight Generation - Agentic Analytics**
- Continuous Pattern Detection
- Multi‑Step Reasoning
- Predictive & Prescriptive Analytics

**Machine/Deep Learning Services**
- Natural Language Processing
- Natural Language Generation

**Data Exporting**
- Breadth of Integrations
- Ease of Integrations
- Data Workflows

**Data Quality**
- Data Preparation
- Data Distribution
- Data Unification

**Machine/Deep Learning Services**
- Natural Language Understanding
- Deep Learning

**Maintainence**
- Data Quality Management
- Policy Management

**Data Updates**
- Historical Snapshots
- Real-Time Updating

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Data and Analytics - AI Agent Builders**
- Analytics & Reporting
- Contextual Awareness
- Data Privacy Compliance

**Interaction and Workflow - Agentic Analytics**
- Natural Language Query and Conversational Analytics
- Action Triggering & Workflow Orchestration
- Explainability & Audit Trails

**Deployment**
- Managed Service
- Application
- Scalability

**Collaboration**
- Sharing
- Co-Editing
- Devices

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Generative AI**
- AI Text Generation

**Integration - AI Agent Builders**
- Workflow Automation
- API Usage
- Platform Interoperability
- CRM Data Integration

**Agentic AI - Analytics Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**AI Agent Management - Agentic Analytics**
- Agent Configuration & Goals
- Continuous Learning & Feedback

**Self Service **
- Calculated Fields
- Data Column Filtering
- Data Discovery
- Search
- Collaboration / Workflow
- Automodeling

**Generative AI**
- AI Text Generation
- AI Text Summarization
- AI Text-to-Image

**Agentic AI - Data Governance**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Decision Making

**Deployment & Integration - Analytics Platforms**
- No-code Dashboard Builder
- Report Scheduling and Automation
- Embedded Analytics and White-labeling
- Data Source Connectivity

**Advanced Analytics**
- Predictive Analytics
- Data Visualization
- Big Data Services

**Agentic AI - Data Science and Machine Learning Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Performance & Scalability - Analytics Platforms**
- Large data handling and Query Speed
- Concurrent User Support

**Advanced Analytics & Modeling - Analytics Platforms**
- Data Modeling and Governance
- Notebook and Script Integration
- Built-in Predictive and Statistical Models

**Agentic AI Capabilities - Analytics Platforms**
- Auto-generated Insights and Narratives
- Natural Language Queries
- Proactive KPI Monitoring and Alerts
- AI Agents for Analytical Follow-ups

**Personalized Intelligence - Analytics Platforms**
- Behavioral Learning for Contextual Query Refinement
- Role-based Insight Personalization
- Conversational and Prompt-based Analytics

**Building Reports**
- Data Transformation
- Data Modeling
- WYSIWYG Report Design
- Integration APIs

**Platform**
- Mobile User Support
- Customization 
- User, Role, and Access Management
- Internationalization
- Sandbox / Test Environments
- Performance and Reliability
- Breadth of Partner Applications

**Data Updates**
- Historical Snapshots
- Real-Time Updating
- Email Reports

## Top Domo Alternatives
  - [Alteryx](https://www.g2.com/products/alteryx/reviews) - 4.6/5.0 (845 reviews)
  - [Tableau](https://www.g2.com/products/tableau/reviews) - 4.4/5.0 (3,664 reviews)
  - [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) - 4.2/5.0 (328 reviews)

