# datakili Reviews
**Vendor:** datakili  
**Category:** [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)  
**Average Rating:** 4.3/5.0  
**Total Reviews:** 3
## About datakili
datakili® is an omnichannel software solution to visualize, analyze and drive customer journeys, and trigger marketing campaigns at the best moment



## datakili Pros & Cons
**What users like:**

- Users appreciate the **easy-to-read dashboards** of Datakili, which enhance their understanding of customer interactions and trends. (2 reviews)
- Users value the **insightful audience engagement** features of Datakili, enhancing their understanding of customer experiences effectively. (1 reviews)
- Users find the **easy-to-read dashboards** of Datakili helpful for analyzing customer interactions and improving experiences. (1 reviews)
- Users value the **insightful mapping capabilities** of Datakili, which enhance understanding of customer engagement and trends. (1 reviews)
- Users value the **easy-to-read dashboards** of Datakili, which enhance customer interaction mapping and overall experience. (1 reviews)

**What users dislike:**

- Users face **integration issues** with old systems, leading to time-consuming processes and a dependence on IT support. (2 reviews)
- Users highlight the **tedious data integration** process with old CRM systems, requiring technical assistance and hindering productivity. (1 reviews)
- Users experience **integration challenges** with old CRM software, making data import tedious and requiring technical assistance. (1 reviews)
- Users experience **time-consumption** in data integration, requiring significant support from IT for effective use of datakili. (1 reviews)

## datakili Reviews
  ### 1. Targeted marketing campaigns based on customer behavior

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jorge Gonzalez A. | Junior Project Manager, Food & Beverages, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 17, 2024

**What do you like best about datakili?**

Datakili has a special gift in mapping customers’ experience throughout the different interfaces. The platform’s elegant dashboards give me a window into how customers engage with our brand so I can better understand trends and enhance their experience.

**What do you dislike about datakili?**

I have found its drawback in terms of integration with our old CRM software. Data import is a quite tedious process and its implementation needs assistance from a technical specialist, which in a way hampers effective work.

**What problems is datakili solving and how is that benefiting you?**

With Datakili’s omnichannel approach, these sources of data are no longer disparate, and a more complete picture of customer behavior is possible. As a result, this new knowledge enlightened me to proactively target individual customers and increase more sales.

  ### 2. Helps in improving engagement rates

**Rating:** 4.0/5.0 stars

**Reviewed by:** Amany E. | Infrastructure Manager, Oil & Energy, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 18, 2024

**What do you like best about datakili?**

Datakili is mapping the interactions between our customer and our organization at different stages. The presented dashboards are easy to read, so I can see how customers approach our brand and enhance the experience accordingly.

**What do you dislike about datakili?**

I have been able to find some challenges when it comes to data integration from some of our old marketing automation systems. It can be time consuming and also needs IT support from our IT department.

**What problems is datakili solving and how is that benefiting you?**

Customer engaging, has been radically changed for the better by Datakili. Minimised data and the presentation of visual insights means that I am now able to well inform my actions, such as enhancing the customer journey and marketing campaign performance.

  ### 3. Visualizing customer journeys

**Rating:** 4.5/5.0 stars

**Reviewed by:** Claudia Andrea B. | Agile Coach, Public Policy, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 12, 2024

**What do you like best about datakili?**

Datakili gives us a clear and detailed perception of how customers are engaging with our brand through different channels. This has been applied to assess the areas of intervention and enhance the overall experience of the customers.

**What do you dislike about datakili?**

The data integration process sometimes can be hectic. Any relations with other types of data or sources such as our CRM or a marketing automation tool need some IT skills.

**What problems is datakili solving and how is that benefiting you?**

Datakili has made this easier by centralizing the customer information in one place. It helps me to understand customers better, target specific segments with specific offers and thus increase conversion rates.



- [View datakili pricing details and edition comparison](https://www.g2.com/products/datakili/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+10%3A08%3A08+-0500&secure%5Bsession_id%5D=d86a1b16-0075-476f-b047-0a0439f42482&secure%5Btoken%5D=82c99098527dabe35e6f9c8f0b8480fa088724da394f1bbb8f1e4ce30419ad8f&format=llm_user)

## datakili Features
**Platform Basics**
- Dynamic Segmentation
- Journey Optimization

**Platform Data**
- Journey Reporting
- Trends Reporting
- Dashboards
- Advanced Data Filtering

**Platform Additional Functionality**
- Journey Mapping
- Integrations
- Automated Alerts

**Agentic AI - Customer Journey Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance

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