# DataCandy Reviews **Vendor:** Paystone **Category:** [Loyalty Management Software](https://www.g2.com/categories/loyalty-management) **Average Rating:** 4.7/5.0 **Total Reviews:** 16 ## About DataCandy DataCandy is an all-in-one gift card and loyalty software designed to fuel business growth effortlessly. With a quick setup process and manageable interface, DataCandy enables businesses to witness expansion while taking a hands-off approach. Quick Setup — get up and running in as little as 10 business days, allowing you to focus on what matters most – growing your business. Thousands of Satisfied Users — over 15,000 business locations trust DataCandy to power their gift card and loyalty programs DataCandy's platform has proven to attract new customers, encourage repeat visits, drive better profits, and boost revenue, as highlighted by testimonials from satisfied users. How DataCandy Drives Growth 🚀 Gift Cards: Sell custom-branded gift cards to attract new customers through the power of gifting. Loyalty Programs: Engage casual customers and turn them into regulars by offering loyalty rewards. Automated Offers: Delight loyal regulars with SMS and email promotions, keeping your business top-of-mind. Reviews: Automatically collect and share reviews from your most vocal fans to enhance credibility and attract new customers. DataCandy Pro offers tailored enterprise-level solutions for large enterprises or franchises, including gamification, targeting & segmentation, and SKU-based rewards. Business owners across various industries, including restaurants, retail, gas & convenience, and health & wellness, rave about DataCandy's effectiveness in enhancing their gift and loyalty programs. Join the ranks of businesses experiencing customer-driven growth with DataCandy's intuitive gift card and loyalty platform. Harness the power of loyal customers to drive revenue, build brand awareness, and foster lasting relationships. ## DataCandy Pros & Cons **What users like:** - Users commend the **outstanding customer support** from DataCandy, highlighting responsiveness and effective assistance throughout their experience. (4 reviews) - Users commend the **ease of use** of DataCandy, highlighting its user-friendly platform and responsive support. (4 reviews) - Users commend DataCandy for their **continuous improvement** , ensuring the platform remains effective and user-friendly. (1 reviews) - Users appreciate the **seamless integration** of DataCandy, making it easy to connect with other platforms effortlessly. (1 reviews) - Users praise the **easy use** of DataCandy, finding all options readily accessible and user-friendly. (1 reviews) - Features (1 reviews) - Users value the **navigation ease** of DataCandy, finding all options easily accessible and user-friendly. (1 reviews) - Platform Performance (1 reviews) - Users appreciate the **quick service** provided by DataCandy, highlighting responsive support and efficient delivery times. (1 reviews) **What users dislike:** - Users find the **editing limitations** frustrating, as mass updates to databases are not possible and errors are hard to rectify. (1 reviews) - Users find the **lack of training** challenging, making it difficult to remember every step of using DataCandy. (1 reviews) - Users note the **limited functionality** in reporting, seeking improvements in loyalty add-ons for better trends. (1 reviews) - Users note that **reporting could be improved** , as it lacks depth and detail for better insights. (1 reviews) - Users find the **mass edit limitation** time-consuming, needing to correct mistakes one record at a time. (1 reviews) ## DataCandy Reviews ### 1. Outstanding Partner with Excellent Service and Continuous Innovation **Rating:** 5.0/5.0 stars **Reviewed by:** Alicia D. | Digital Commerce Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2026 **What do you like best about DataCandy?** We’ve partnered with Data Candy for years, and their service has been outstanding. The platform is reliable, easy to work with, and their team is always supportive and responsive. We also really appreciate how they continue to evolve the program and introduce new features to keep things fresh and effective. **What do you dislike about DataCandy?** We’re not able to make mass edits to our own customer database or inventory database. Sometimes mistakes happen, and it would be really helpful to be able to correct them ourselves when needed, instead of having to update everything one record at a time. **What problems is DataCandy solving and how is that benefiting you?** We utilize them for our rewards program. ### 2. Simple to use and excellent customer service **Rating:** 4.0/5.0 stars **Reviewed by:** Patrick D. | Propriétaire, Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2024 **What do you like best about DataCandy?** They were very kind for the initial process. To make the gift cards was easy peasy. The online software is really simple. The delivery is quite short. Excellent thing. The payment solutions are reliable and the customer service is there when needed. The only down side is the online app to follow payments. This could be improved. Overall, excellent experience with Data Candy. **What do you dislike about DataCandy?** The dual account to make and manage the cards **What problems is DataCandy solving and how is that benefiting you?** The gift certificates were very hard to follow. With data Candy, super easy stuff. ### 3. My experience with data candy **Rating:** 5.0/5.0 stars **Reviewed by:** Christian C. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about DataCandy?** Hello, I would like to talk to you about my experience with Data Candy. I own a business in the health sector, and purchases are made on a 2-year cycle. Data Candy Paystone promo cards allow me to re-engage clients who have not returned after 2 years. The $50 gift gives me an additional $50,000 in sales each month. The system is easy to use and the customers are very happy. **What do you dislike about DataCandy?** We have to pay for compassation chamber when we have more than one branch **What problems is DataCandy solving and how is that benefiting you?** Re engage old clients ### 4. Straightforward onboarding process and implementation. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2024 **What do you like best about DataCandy?** User-friendly platform. Knowledgeable support team. Seamless integration. **What do you dislike about DataCandy?** Reporting could be improved, -Some new dev on loyalty add-ons with latest trends. **What problems is DataCandy solving and how is that benefiting you?** Data collection of end users. We can retarget our consumer base and offer them value base promotions. ### 5. Datacandy is really user friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah M. | Directrice des opérations, Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2024 **What do you like best about DataCandy?** The simple steps to follow and the support system. **What do you dislike about DataCandy?** It's a lot to learn at first, very specific. **What problems is DataCandy solving and how is that benefiting you?** All the loyalty programs and gift cards activation ### 6. Simple and easy **Rating:** 5.0/5.0 stars **Reviewed by:** Megan T. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2024 **What do you like best about DataCandy?** It's easy to use. It's customizable and great price. I don't have to buy a whole system to use their gift cards. They work on our card system already in place. **What do you dislike about DataCandy?** The reports at first glance aren't easy to use. I don't like on our debit machine we always have to click either gift card or debit/credit first. **What problems is DataCandy solving and how is that benefiting you?** We were using paper gift cards and it was too hard to keep track of. This keeps track of redemptions and sales. ### 7. Straightforward and Easy to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Leigh H. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2024 **What do you like best about DataCandy?** Datacandy was the easiest onboarding for a program I've ever used. I tend to get overwhelmed by all of the possibilities and program options as a business owners but DataCandy was a no brainer choice. So straightforward and easy to use, which I really appreciate. **What do you dislike about DataCandy?** I haven't had any issues with DataCandy. **What problems is DataCandy solving and how is that benefiting you?** Datacandy has made our loyalty experience for our customers so easy. It very user friendly and customizable which we appreciate as we don't want to overwhelm our customers. ### 8. New user experience **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2024 **What do you like best about DataCandy?** I like the support team as we get our answers pretty quickly **What do you dislike about DataCandy?** there is a lot of things to learn and it's hard to remember every step **What problems is DataCandy solving and how is that benefiting you?** As the operations manager, I mainly use the platform for gift cards and creating merchants, which helps the process of customer service and opening of new locations ### 9. Transformed our Loyalty program **Rating:** 4.0/5.0 stars **Reviewed by:** Jake D. | Director of operations, Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2024 **What do you like best about DataCandy?** Digital loyalty card and capability to review KPI's in one touch. Number of features as well as the ease of implemantation with the assistance of customer support. **What do you dislike about DataCandy?** to be able to create your own lightsout incentives. **What problems is DataCandy solving and how is that benefiting you?** Currently do not have any issues. ### 10. Great platform, nice people. **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan S. | Food & Beverages, Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2024 **What do you like best about DataCandy?** Many SAS companies treat you like a clog. I like that DataCandy has actual humans to interact with. Nice, clean east to use system too. **What do you dislike about DataCandy?** I dislike that this box is required because there is nothing that comes to mind that I dislike about DataCandy. **What problems is DataCandy solving and how is that benefiting you?** Simplified tracking of balances. Customized physical cards for authenticity. ### 11. Great experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Restaurants | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2024 **What do you like best about DataCandy?** Very user friendly, all the options are reacheable **What do you dislike about DataCandy?** There should be a "testing. feature where you can test upcoming promotions without making them available to all users **What problems is DataCandy solving and how is that benefiting you?** Management of loyalty program, promotions, profiles and rewards ### 12. Easy Onboarding of a Digital Only Gift Card Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Steve M. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2024 **What do you like best about DataCandy?** quick implementation, ease of use in admin portal **What do you dislike about DataCandy?** confusing branding between DataCandy and Paystone **What problems is DataCandy solving and how is that benefiting you?** We needed a digital-only gift card solution to provide this service to our customers, without the overhead of plastic cards. ### 13. Good experience for a long time **Rating:** 5.0/5.0 stars **Reviewed by:** Boris P. | controller, Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2024 **What do you like best about DataCandy?** We use iut for many years as a physical Gift Card platform. It is reliable, flexible and accompanied by great support **What do you dislike about DataCandy?** I still waiting for the adoption of the virtual gift cards **What problems is DataCandy solving and how is that benefiting you?** Marketing to new potential clients ### 14. It had been a great experience using Data Candy for our showrooms! **Rating:** 5.0/5.0 stars **Reviewed by:** Stelios K. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2024 **What do you like best about DataCandy?** You can customize the cards and reuse them! **What do you dislike about DataCandy?** Sometimes the replies are delayed and they upped the pricing, but overall they do a great job! **What problems is DataCandy solving and how is that benefiting you?** Dealing with customer complaints and offering trackable gift cards. ### 15. GREAT COMPANY **Rating:** 5.0/5.0 stars **Reviewed by:** Sanam K. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2024 **What do you like best about DataCandy?** how you can customize their cards to your liking. **What do you dislike about DataCandy?** The plateform where you get all the information can be more advanced. **What problems is DataCandy solving and how is that benefiting you?** By using their gift cards, we can attract customers. ### 16. Great Product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2024 **What do you like best about DataCandy?** I like de plateforme and costumer support. **What do you dislike about DataCandy?** Theres not much i dislike of data candy. **What problems is DataCandy solving and how is that benefiting you?** We didnt have gift card, so now we can offer them to our clients. - [View DataCandy pricing details and edition comparison](https://www.g2.com/products/datacandy/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+09%3A30%3A55+-0500&secure%5Bsession_id%5D=a2ba1e78-d14d-4d8e-be74-a181286cf0a5&secure%5Btoken%5D=98d39834030e7152d6ad9c1280b56394d99c59299a7cb91c16a99bd04de057b0&format=llm_user) ## DataCandy Integrations - [Epicor Eagle](https://www.g2.com/products/epicor-eagle/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Oracle Database](https://www.g2.com/products/oracle-database/reviews) ## DataCandy Features **Loyalty Experience** - Loyalty Engine - Rewards - Membership - Personalization - Gamification - Loyalty Cards **Loyalty Platform** - Communication Tools - Customer Relationship Management (CRM) - Loyalty Analytics - Localization - Integrations **Agentic AI - Loyalty Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance ## Top DataCandy Alternatives - [Xoxoday](https://www.g2.com/products/xoxoday-xoxoday/reviews) - 4.6/5.0 (1,528 reviews) - [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) - 4.6/5.0 (580 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,218 reviews)