Data 360 (formerly Salesforce Data Cloud) Reviews & Product Details

I like that Data 360 can do so many things on one platform. It allows me to bring in data, transform it, unify it, and then activate it. This flexibility is great for bringing different touchpoints together, helping me understand my users better. It even allows me to personalize my users' experiences more efficiently. Review collected by and hosted on G2.com.

The pricing model is something I'm not too thrilled about. It seems like it could use some improvement. Review collected by and hosted on G2.com.

What I like most about Salesforce Data 360 is its ability to bring data from multiple sources together into a unified customer view, making it easier to access trusted, actionable insights and support more personalized customer experiences. Review collected by and hosted on G2.com.

The main drawback is that Data 360 can be complex to set up and manage, especially when integrating multiple data sources. The learning curve and data-mapping requirements can also make implementation time-consuming. Review collected by and hosted on G2.com.

I like that Data 360 gives you a much more unified view of data that would otherwise be spread across multiple systems. The biggest value for me is being able to bring that information together and make it usable across Salesforce without having to completely redesign the underlying source systems. Review collected by and hosted on G2.com.

The biggest downside is the complexity. It is extremely capable, but there is definitely a learning curve around the data model, identity resolution, ingestion, and understanding how everything fits together. It can feel like a lot to take in when you are first getting started. Review collected by and hosted on G2.com.

Out of the box connectors, zero copy data, APIs etc. Review collected by and hosted on G2.com.

Need zero copy with more zero copy architecture Review collected by and hosted on G2.com.

What I like most about Data 360 is its ability to bring customer data from different systems into a more unified, real-time view. It can help connect CRM, website, marketing, and other data sources so teams have better context for personalization, reporting, automation, and AI use cases. Review collected by and hosted on G2.com.

Data 360 can be complex to set up, especially when working with data mapping, integrations, identity resolution rules, data quality, and governance. It takes planning and clean source data to get meaningful results, so it may feel more technical than other Salesforce products for newer users. Review collected by and hosted on G2.com.

What I like best about Data 360 is its ability to unify customer data from multiple sources into a single, actionable profile. It makes segmentation, audience activation, and personalization across Salesforce channels much more seamless and scalable. Review collected by and hosted on G2.com.

The initial setup and data modeling can be complex, especially when integrating multiple source systems. Troubleshooting data ingestion, identity resolution, and activation issues can also require strong technical expertise. Review collected by and hosted on G2.com.

It helps unify customer data from different sources into a centralized view, making it easier to understand customers, build better segments, and use data for more personalized marketing and customer experiences. Review collected by and hosted on G2.com.

The initial setup and data integration can be complex, especially when connecting multiple systems and ensuring data is clean and consistent. It can also take time for teams to fully learn and adopt all of its capabilities. Review collected by and hosted on G2.com.

I like how it brings all of our customer data together into one clear, real-time view. It pulls in information from multiple sources without copying everything over, so agents and teams can always work from the full picture. Review collected by and hosted on G2.com.

It can feel complex and difficult to set up at first. The learning curve is steep, and you really need clean data and skilled people to get it working well. Costs can also add up quickly, especially if you’re not prepared for the extra effort involved. Review collected by and hosted on G2.com.

It creates a stronger foundation for reporting, analytics, and automation by making it easier to access and understand data across the organization. I especially see value in the potential to reduce duplicate data and reporting efforts while giving teams more consistent, actionable information to make better business decisions. Review collected by and hosted on G2.com.

One challenge with Data 360 is the complexity of integrating and maintaining data across systems. Ensuring data quality, accurate mapping, strong governance, and ongoing administration requires significant effort, clear use cases, effective data management, and the right technical expertise. Review collected by and hosted on G2.com.

The Data 360 demo was helpful in showing how we can bring customer data from multiple sources into a unified view. I liked the ability to connect different data sources, create a more complete customer profile, and use that data to support personalized experiences.

It would be helpful to see more around real-time data integration, data quality, identity resolution, and how Data 360 can work with Agentforce and other Salesforce products.

Overall, Data 360 looks valuable for breaking down data silos and providing a single, trusted view of the customer. Review collected by and hosted on G2.com.

I don’t have anything to discuss about I don’t like Review collected by and hosted on G2.com.