Link copied to clipboard # Creator.co vs Upfluence Comparison - What are their main differences? Share [ Export ](/compare/creator-co/upfluence/export.csv) Creator.coUpfluence[+ Add Product](#) Pricing **Creator.co** Free Trial **$460.00** Flat Rate Per Month · Self-Serve **$1,795.00** Flat Rate Per Month · Start-Up **$2,695.00** Flat Rate Per Month · Trailblazer (Our most popular plan) **$3,495.00** Flat Rate Per Month · Bespoke Show more **Upfluence** Free Trial **Starting at $478.00** 1 Search and Contact Module Per Month · Modular Custom Pricing **Pricing Insights** from reviews Perceived Cost **Creator.co** $$$$$ **Upfluence** $$$$$ Average Discount **Creator.co** 8% **Upfluence** 36%28% more Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Creator.co** 6 months Based on 100 responses **Upfluence** 6 months Based on 100 responses Return on Investment **Creator.co** 6 months Based on 100 responses **Upfluence** 6 months Based on 100 responses ![Creator.co](https://images.g2crowd.com/uploads/product/hd_favicon/ac658729473104f9526a1edd4ff775f3/creator-co.svg "Creator.co") ![Upfluence](https://images.g2crowd.com/uploads/product/hd_favicon/dc261cec1228ebf2343b7c059cea7145/upfluence.svg "Upfluence") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Creator.co** Ease of Use (14) Influencer Management (13) Creator Issues (5) Brand Challenges (2) **Upfluence** Helpful (5) Campaign Management (4) Complexity (2) Initial Complexity (2) Integrations **Creator.co** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_91a2cb250ebeb19e8e9321e21b959584/awin-com%282%29.png "Product Avatar Image") Awin ](https://www.g2.com/products/awin-com/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f88f0b48832f515df231c78f34d9ff28/cj-affiliate-marketing-solution.jpg "Product Avatar Image") CJ Affiliate Marketing... ](https://www.g2.com/products/cj-affiliate-marketing-solution/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_47a5d16b9c2a5f33b413a0c459e19d91/rakuten-advertising.png "Product Avatar Image") Rakuten Advertising ](https://www.g2.com/products/rakuten-advertising/reviews)[ View all ](https://www.g2.com/products/creator-co/integrations) **Upfluence** Not enough data Screenshots **Creator.co** ![Creator.co screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/203882/Screenshot-2025-06-23-113915.png) **Upfluence** ![Upfluence screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/160018/ecommerce.png) **Ratings** from reviews Meets Requirements **Creator.co** **8.9** /10 Based on 107 responses **Upfluence** **8.8** /10 Based on 118 responses Ease of Use **Creator.co** **8.8** /10 Based on 109 responses **Upfluence** **8.8** /10 Based on 119 responses Ease of Setup **Creator.co** **8.9** /10 Based on 52 responses **Upfluence** **8.7** /10 Based on 57 responses Ease of Admin **Creator.co** **9.1** /10 Based on 29 responses **Upfluence** **8.7** /10 Based on 50 responses Quality of Support **Creator.co** **9.6** /10 Based on 107 responses **Upfluence** **9.3** /10 Based on 116 responses Has the product been a good partner in doing business? **Creator.co** **9.3** /10 Based on 29 responses **Upfluence** **8.8** /10 Based on 48 responses Product Direction (% positive) **Creator.co** **9.6** /10 Based on 109 responses **Upfluence** **8.7** /10 Based on 105 responses **Features** ratings from reviews Influencer Marketing Platforms **8.5** /10 Based on 101 responses **9.0** /10 Based on 86 responses Blogger Outreach Not enough data **9.3** /10 Based on 35 responses User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 75.4% Mid-Market(51-1000 emp.) 22.0% Enterprise(\> 1000 emp.) 2.5% Small-Business(50 or fewer emp.) 75.4% Mid-Market(51-1000 emp.) 22.0% Enterprise(\> 1000 emp.) 2.5% Small-Business(50 or fewer emp.) 68.3% Mid-Market(51-1000 emp.) 21.6% Enterprise(\> 1000 emp.) 10.1% Small-Business(50 or fewer emp.) 68.3% Mid-Market(51-1000 emp.) 21.6% Enterprise(\> 1000 emp.) 10.1% **Reviewers' Industry** [![Creator.co](https://images.g2crowd.com/uploads/product/hd_favicon/ac658729473104f9526a1edd4ff775f3/creator-co.svg "Creator.co")](https://www.g2.com/products/creator-co/reviews) Creator.co Marketing and Advertising 20.2% Food & Beverages 13.2% Consumer Goods 9.6% Health, Wellness and Fitness 8.8% Apparel & Fashion 6.1% Other 42.1% [![Upfluence](https://images.g2crowd.com/uploads/product/hd_favicon/dc261cec1228ebf2343b7c059cea7145/upfluence.svg "Upfluence")](https://www.g2.com/products/upfluence/reviews) Upfluence Marketing and Advertising 18.1% Health, Wellness and Fitness 6.5% Retail 6.5% Consumer Goods 6.5% Apparel & Fashion 5.8% Other 56.5% Alternatives **Creator.co Alternatives** ![GRIN](https://images.g2crowd.com/uploads/product/hd_favicon/114e8afbb2ca80cb55d73f12aa9dd15a/grin.svg "GRIN") [ GRIN ](/products/grin/reviews) ![#paid](https://images.g2crowd.com/uploads/product/hd_favicon/6da1977c835218b580269b56a9e6f1d6/paid-paid.svg "#paid") [ #paid ](/products/paid-paid/reviews) ![Influential powered by Captiv8](https://images.g2crowd.com/uploads/product/hd_favicon/1ac051a18f0ed02b3fce008e11a90b3c/influential-powered-by-captiv8.svg "Influential powered by Captiv8") [ Influential powered by Captiv8 ](/products/influential-powered-by-captiv8/reviews) ![CreatorIQ](https://images.g2crowd.com/uploads/product/hd_favicon/d13a1be6dd5a47409cf11434314bc4ce/creatoriq.svg "CreatorIQ") [ CreatorIQ ](/products/creatoriq/reviews) **Upfluence Alternatives** ![Sprout Social Influencer Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/9c7644dda45ba15962b5e6b08e47dc9f/sprout-social-influencer-marketing.svg "Sprout Social Influencer Marketing") [ Sprout Social Influencer... ](/products/sprout-social-influencer-marketing/reviews) ![CreatorIQ](https://images.g2crowd.com/uploads/product/hd_favicon/d13a1be6dd5a47409cf11434314bc4ce/creatoriq.svg "CreatorIQ") [ CreatorIQ ](/products/creatoriq/reviews) ![GRIN](https://images.g2crowd.com/uploads/product/hd_favicon/114e8afbb2ca80cb55d73f12aa9dd15a/grin.svg "GRIN") [ GRIN ](/products/grin/reviews) ![#paid](https://images.g2crowd.com/uploads/product/hd_favicon/6da1977c835218b580269b56a9e6f1d6/paid-paid.svg "#paid") [ #paid ](/products/paid-paid/reviews) ## Creator.co vs Upfluence FAQs Generated using AI Last updated: August 17, 2026 ### What is the difference between Upfluence vs Creator.co? Upfluence and Creator.co are both highly rated influencer marketing platforms, but Creator.co edges ahead in support and ease of setup according to G2 reviewers. | [Upfluence](https://www.g2.com/products/upfluence/reviews) | [Creator.co](https://www.g2.com/products/creator-co/reviews) | | --- | --- | | 4.6/5 (140 reviews) | 4.6/5 (124 reviews) | | Small-Business | Small-Business | | 8.7 | 8.9 | | 9.3 | 9.6 | | Helpful (5 all-time mentions) | Influencer Management (11 all-time mentions) | ### How do the pricing models of Upfluence and Creator.co compare? Creator.co is rated higher for value with a stronger Price/Cost satisfaction score than Upfluence. - **Upfluence:** Reviewers note that pricing can be high for smaller businesses, with some citing complexity and cost as reasons for switching. - **Creator.co:** Reviewers highlight the $495 self-serve option as budget-friendly and appreciate the platform's ability to deliver value for small teams, though some mention additional fees for managed services. - **Switching-reason:** Several reviewers switched from Upfluence to alternatives due to perceived high cost and complexity, seeking more affordable and easier-to-use solutions. ### What are the best alternatives to Upfluence and Creator.co? The top 3 alternatives to Upfluence and Creator.co are GRIN, Sprout Social Influencer Marketing, and CreatorIQ. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Upfluence](https://www.g2.com/products/upfluence/reviews) | 4.6/5 (140 reviews) | Small-Business | Pricing can be high for small businesses | Helpful (5 all-time mentions) | | [Creator.co](https://www.g2.com/products/creator-co/reviews) | 4.6/5 (124 reviews) | Small-Business | Budget-friendly self-serve option available | Influencer Management (11 all-time mentions) | | [GRIN](https://www.g2.com/products/grin/reviews) | 4.5/5 (483 reviews) | Small-Business | — | — | | [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) | 4.3/5 (413 reviews) | Mid-Market | — | — | | [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) | 4.6/5 (581 reviews) | Mid-Market | — | — | ### Which Influencer Marketing Platforms features should I prioritize when comparing Upfluence and Creator.co? Buyers comparing Upfluence and Creator.co should prioritize campaign management, influencer management, ease of use, customer support, and setup experience. - **Campaign Management:** Upfluence (4 all-time mentions), Creator.co (5 all-time mentions) - **Influencer Management:** Upfluence (3 all-time mentions), Creator.co (11 all-time mentions) - **Ease of Use:** Upfluence (3 all-time mentions, 8.8 score), Creator.co (10 all-time mentions, 8.8 score) - **Customer Support:** Upfluence (3 all-time mentions, 9.3 score), Creator.co (3 all-time mentions, 9.6 score) - **Setup Ease:** Upfluence (3 all-time mentions, 8.7 score), Creator.co (6 all-time mentions, 8.9 score) ### What are the pros and cons of Upfluence vs Creator.co? Upfluence's headline strength is helpfulness, while Creator.co stands out for influencer management capabilities. - **Upfluence strengths:** Helpful (5 all-time mentions), campaign management (4), customer support (3), ease of use (3), influencer management (3), intuitive (3), sales increase (3), setup ease (3), communication (2), filtering features (2), metrics tracking (2), options variety (2), training (2) - **Upfluence trade-offs:** Complexity (2), initial complexity (2), authentication issues (1) - **Creator.co strengths:** Influencer management (11 all-time mentions), ease of use (10), helpful (6), setup ease (6), campaign management (5), communication (5), intuitive (4), user interface (4), customer support (3), partnerships (3), time-saving (3), UGC management (3), creativity (2), detailed information (2), metrics tracking (2), organization (2) - **Creator.co trade-offs:** Brand challenges (2), creator issues (2), expensive (2), limited brands (2) ### Is Upfluence or Creator.co better for small businesses? Creator.co is the better fit for small businesses, with strong small-business segment representation and positive reviewer sentiment. - **Upfluence:** Largest segment is Small-Business; reviewers note helpful onboarding and campaign management but mention complexity and higher pricing as challenges for smaller teams. - **Creator.co:** Largest segment is Small-Business; reviewers consistently highlight ease of use, budget-friendly options, and strong support for small teams managing influencer campaigns. ### Which Influencer Marketing Platforms platform has better integrations? Upfluence is favored for integrations, with reviewers specifically citing Shopify and Outlook integrations. - **Upfluence:** Shopify and Outlook integrations are highlighted in recent reviews for streamlining campaign management and product catalog imports. - **Creator.co:** No specific third-party integrations are cited in recent reviews. ### How do Upfluence and Creator.co compare on customer support? Creator.co leads Upfluence in Quality of Support by 0.3 points, a material difference per the Delta Rule. - **Upfluence:** Reviewers describe customer support as helpful and responsive, with onboarding and live Q&A sessions frequently praised. - **Creator.co:** Reviewers consistently highlight exceptional support, proactive account management, and quick response times, with a 9.6 Quality of Support score. ### Which is easier to implement, Upfluence or Creator.co? Creator.co is rated higher for Ease of Setup by 0.2 points, a material difference per the Delta Rule. - **Upfluence:** Reviewers describe setup as generally easy and intuitive, with onboarding support, but some mention a learning curve and complexity for smaller teams. - **Creator.co:** Reviewers consistently report very easy and smooth implementation, with onboarding sessions and platform navigation praised for simplicity and speed. ## Creator.co vs Upfluence When assessing the two solutions, reviewers found them equally easy to use. However, Creator.co is easier to set up and administer.reviewers also preferred doing business with Creator.co overall. - Reviewers felt that Creator.co meets the needs of their business better than Upfluence. - When comparing quality of ongoing product support, reviewers felt that Creator.co is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of Creator.co over Upfluence.