--- title: Creatio Reviews meta_title: 'Creatio Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 358 reviews by the users' company size, role or industry to find out how Creatio works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 358 scale: '5' date_modified: '2026-06-30' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Creatio Reviews **Vendor:** Creatio **Category:** [CRM Software](https://www.g2.com/categories/crm) **Average Rating:** 4.6/5.0 **Total Reviews:** 358 ## About Creatio Creatio is an AI CRM and workflow platform where people and AI agents work together -with no limits on users, agents, or scale. Creatio helps midsize and large organizations run customer workflows in the AI era. This innovative platform enables organizations to create and manage workflows effortlessly, allowing users to focus on their core business activities while automating routine tasks. With millions of workflows operating daily, Creatio supports a diverse clientele across 100 countries, emphasizing a commitment to genuine care for its clients and partners. The platform is particularly beneficial for businesses seeking to enhance their operational efficiency without requiring extensive technical expertise. Its target audience includes small to large enterprises across various industries, particularly those looking to leverage technology to improve customer engagement and internal processes. Creatio's offerings cater to a wide range of use cases, from marketing automation and sales management to customer service optimization, making it a versatile solution for businesses aiming to adapt to the evolving market landscape. Key features of Creatio include the Creatio Studio, a no-code platform that allows users to build custom applications and AI agents using intuitive visual designers and natural language processing. This empowers users to create tailored solutions that meet their specific business needs without relying on traditional coding methods. Additionally, the CRM suite integrates embedded AI agents across Creatio Marketing, Sales, and Service, enhancing user experience and providing actionable insights to drive decision-making. Creatio also offers a specialized Financial Services CRM platform and industry-specific workflows across 19 verticals, ensuring that businesses can find solutions that resonate with their unique operational requirements. The availability of a marketplace with various add-ons further extends the platform's capabilities, allowing organizations to customize their experience and enhance functionality as needed. Recognized as a Leader and Strong Performer in prestigious Gartner and Forrester reports, Creatio stands out in its category by combining user-friendly design with powerful automation and AI-driven insights, making it an attractive option for businesses aiming to elevate their customer relationship management efforts. With its headquarters in Boston, MA, and a global presence of 850 employees across ten offices in 25 countries, Creatio has established long-lasting relationships with thousands of customers and over 500 partners worldwide. This extensive network underscores the platform's reliability and commitment to delivering value to its users, positioning Creatio as a trusted partner in the realm of AI agents, CRM, and workflow automation. ## Creatio Pros & Cons **What users like:** - Users value the **ease of use** of Creatio, benefiting from its intuitive interface and strong support team. (32 reviews) - Users commend Creatio for its **efficiency in customizing processes** , significantly enhancing productivity and reducing errors. (21 reviews) - Users value the **customizability** of Creatio, allowing tailored solutions without needing extensive technical skills. (19 reviews) - Users value the **unlimited customization options** of Creatio, highlighting its adaptability for various marketing needs. (19 reviews) - Users appreciate the **unlimited customization options** in Creatio, allowing for tailored solutions without needing technical expertise. (17 reviews) - Users value the **user-friendly interface and extensive customization options** of Creatio, enhancing their sales and operational processes. (17 reviews) - Flexibility (16 reviews) - No Coding (15 reviews) - Users love the **automation capabilities** of Creatio, which streamline development and optimize various business processes. (14 reviews) - Easy Customization (14 reviews) **What users dislike:** - Users note a **learning curve** with Creatio, but resources help quickly overcome initial challenges. (10 reviews) - Users find **missing features** like limited contact upload options hinder efficiency and require extra manual data entry. (10 reviews) - Users find the **limited selection of features** in Creatio restricting, impacting their overall experience. (8 reviews) - Users face **limited customization** options in Creatio, particularly with intuitive button placements and modifying button sizes. (6 reviews) - Users find the **limited options** in Creatio's Marketplace restrict productive enhancements for their specific business needs. (5 reviews) - Performance Issues (5 reviews) - Slow Loading (5 reviews) - Time-Consuming (5 reviews) - Users find the **complexity of the interface** challenging, requiring technical knowledge and developer assistance for effective use. (4 reviews) - Lack of Clarity (4 reviews) ## Creatio Reviews ### 1. End-to-end sales automation and more **Rating:** 5.0/5.0 stars **Reviewed by:** Алексей . | Руководитель направления CRM, Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2021 **What do you like best about Creatio?** Creatio offers a great set of tools for building custom workflows and integrating all corporate solutions into a single IT environment **What do you dislike about Creatio?** There are no significant issues to mention **What problems is Creatio solving and how is that benefiting you?** We use Creatio for end-to-end sales process automation. A single customer view with a track record of all the touchpoints helps us know our customers better. Sales forecasting functionality enables planning of our sales volumes, and dashboards and analytics allow monitoring the team progress in real-time. ### 2. Business process acceleration **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Program Development | Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2022 **What do you like best about Creatio?** The best thing about Creatio is the ability to configure workflows according to the business requirements with the help of low-code and no-code tools. **What do you dislike about Creatio?** We like the platform and are going to scale, roll it out company-wide. **What problems is Creatio solving and how is that benefiting you?** Creatio is a centralized platform for our customer-centric operations. The combination of out-of-the-box solutions and custom-built workflows provided us with end-to-end sales process automation. The system gives us a unified customer view, allows for tracking all the interactions, managing documentation, and assigning customers to a responsible manager. ### 3. Very intuitive software with amazing customer success team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Venture Capital & Private Equity | Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2021 **What do you like best about Creatio?** I love the speed of the platform and how configurable it is. It was very seamless to get onboarded as well. The CS team at Creatio is awesome and made it super easy to get up and running quickly. **What do you dislike about Creatio?** I have no complaints thus far. In terms of different CRMs that I have used in the past, Creatio is my favorite by far. **Recommendations to others considering Creatio:** I would highly recommend using Creatio. If you decide to procure Creatio then I would also recommend working closely with their team to optimize your internal business processes as they are experts. **What problems is Creatio solving and how is that benefiting you?** We use Creatio to track all outreach with teams outside of our organization as well as to leave notes internally for our team. Given how configurable the platform is, Creatio has really helped us improve our internal processes by optimizing our CRM layout. ### 4. Great platform and positive customer experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 21, 2021 **What do you like best about Creatio?** I suppose I won’t be unique in saying that the most impressive feature of Creatio is the low-code development tools. To have the ability to adjust processes to meet every business need is why Creatio stands out. **What do you dislike about Creatio?** We like the platform, and our customer experience has been positive so far. There are a few process designer improvements that I would suggest, like the ability to copy-paste business process sections and use the mobile app for process configuration. **What problems is Creatio solving and how is that benefiting you?** Thanks to Creatio, we built a range of custom solutions to support our sales operations and interact with our prospects and clients efficiently. We created a unified digital environment ensuring transparency of our business processes by integrating Creatio with ERP and data management solutions. Advanced analytics and reporting help us monitor operational efficiency and help us make data-driven decisions. ### 5. Ultimate Customization **Rating:** 5.0/5.0 stars **Reviewed by:** Germán D. | Head of V Sales, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2021 **What do you like best about Creatio?** I like the ability to create custom dashboards, graphs, and panels. Correct data visualization is one of the most important things to have in hand to make the right decisions. Also, workflows can be built quickly with no code. **What do you dislike about Creatio?** The mobile app requires some improvements. Sometimes it is slower than the desktop version. **What problems is Creatio solving and how is that benefiting you?** Creatio is being used for lead management and workflow automation; Thanks to the plataform, we have increased our sales conversion and customer satisfaction. The marketing module helps us run campaigns to attract new customers and increase ROI ### 6. The platform to successfully support customer service processes **Rating:** 5.0/5.0 stars **Reviewed by:** Alesya P. | Software Maintenance Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2021 **What do you like best about Creatio?** One of the best things about Creatio is its configurability. You can adjust the processes, so they perfectly match your business requirements. Additionally, the system is very intuitive and easy to navigate. It’s easy to track operational efficiency with built-in analytics. **What do you dislike about Creatio?** There aren't any significant flaws worth mentioning. **What problems is Creatio solving and how is that benefiting you?** Having implemented Creatio, our company established an efficient contact center operations framework. A user-friendly agent desktop allows for the seeing of all data in one window. Improved categorization of service requests and omnichannel communication options speed up their processing, decreasing over-due requests practically to zero. ### 7. The platform that has a lot to offer **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2021 **What do you like best about Creatio?** I do like the platform’s flexibility and robustness. It provides practically unlimited customization options. Also, the customer service the vendor offers is top-notch. We have a dedicated Customer Success Manager who is very involved in the system development process and does his best for us to achieve the desired results. **What do you dislike about Creatio?** Occasionally there are some performance issues. But overall, my experience with Creatio is very positive. **What problems is Creatio solving and how is that benefiting you?** Before Creatio, we didn’t have an efficient tool to streamline processes and reach the desired level of transparency. The platform helped us automate a range of customer-facing operations and create a unified digital workspace. We gained visibility of our processes with real-time analytics and improved employee efficiency by unifying all technologies into a single ecosystem. ### 8. Smooth digital transformation journey with Creatio platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2021 **What do you like best about Creatio?** The most significant advantage of Creatio is no-code tools. Thanks to them, end-users don't need to rely on IT to customize the system. **What do you dislike about Creatio?** I would suggest adding some marketing features to enhance the system, like creating landing pages within Creatio and sending out bulk SMS. **Recommendations to others considering Creatio:** Creatio is a easy-to-use solution with unlimited customization capabilities **What problems is Creatio solving and how is that benefiting you?** With Creatio, we started our digital transformation project. Out-of-the-box capabilities and custom-built solutions allow us to adjust the system to changing business needs. Creatio helped us accelerate sales and service processes and boost the efficiency of marketing operations. The no-code nature of the system and extensive integration options enabled the integration of all our applications into a single IT environment. ### 9. Simply Awesome CRM Solution and easy to use!!! **Rating:** 5.0/5.0 stars **Reviewed by:** Jafrul A. | Junior Software Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2021 **What do you like best about Creatio?** Being Business Process Driven it has assisted us with planning our cycles precisely to the CRM framework rather than the reverse way around. The help is entirely educated and supportive too. **What do you dislike about Creatio?** That we needed to hang tight for the gamification. Getting recognized with their new Academy now. Ideally, this would assist with settling the issue. **What problems is Creatio solving and how is that benefiting you?** The framework assisted us with bettering construction and robotizing complex work processes. It is synchronized crafted by our promoting, deals, and administrations offices, establishing a solitary business climate. ### 10. Significant improvement from Salesforce CRM, easy to use and customize **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Venture Capital & Private Equity | Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2021 **What do you like best about Creatio?** Creatio is much easier to use and configure than Salesforce, which is the CRM we had been using previously. My interface is also cleaner - I only have fields that I actually use vs. hundreds of lines that take up the page but that I couldn't get rid of because Salesforce wouldn't let me customize my page. **What do you dislike about Creatio?** I've had a really positive experience so far but the one area of improvement I'd say is to embed dynamic search within the search bar. I now have to type out the entire account name in order to bring it up vs. just a few characters. This is simply a matter of convenience for me. **What problems is Creatio solving and how is that benefiting you?** Creating a CRM on a low-code platform that I actually enjoy using and where I can take advantage of all the functionalities that are important to me. It's really customizable which has been one of the best benefits. ### 11. Making informed business decisions with Creatio **Rating:** 3.5/5.0 stars **Reviewed by:** Victoria L. | Head of Trade Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2021 **What do you like best about Creatio?** I like Creatio’s analytics and reporting capabilities. I have real-time access to all the required data to make informed business decisions. **What do you dislike about Creatio?** Data visualization could be better, but the vendor is already working on improvements. **What problems is Creatio solving and how is that benefiting you?** Creatio is being used to automate our trade marketing activities. The platform serves as a single source of truth, keeping all the data about our key accounts and interactions with them. Tailor-made dashboards help us monitor the efficiency of our activities and, based on results, make changes to our promo plan. Shortly, we plan to start using Creatio to manage approvals. ### 12. Reliable CRM with low code philosophy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2021 **What do you like best about Creatio?** "Creatio" is a popular CRM. It is easy to use, affordable, and is reasonably popular software. The functionality is suitable for small to medium enterprises. It is relatively easy to set up. You do not need to hire a developer, and business users can do the configuration of "Creatio". **What do you dislike about Creatio?** Overall it is a good product. At times if the customizations needed are very complex, then it is possible that Creatio may not support them. Over all typical requirements can be set up in a small amount of time. **What problems is Creatio solving and how is that benefiting you?** We have used Creatio as a CRM to manage our leads, opportunities and pipeline. ### 13. The platform that drives results **Rating:** 4.5/5.0 stars **Reviewed by:** Dmitry P. | System Administration and Technical Support Team Leader, Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2021 **What do you like best about Creatio?** I like that Creatio is more than just a CRM. It’s a platform with strong process management capabilities that helps to build required workflows at speed. **What do you dislike about Creatio?** Sometimes minor issues happen like with any other software. However, Creatio support team resolves them quickly. **What problems is Creatio solving and how is that benefiting you?** Previously our company didn’t use any software for case management and processes automation. Creatio implementation helped us optimize internal customer service operations. The system provided case categorization capabilities and omnichannel communication options that speed up case processing. With Creatio, we simplified cross-departmental collaboration and accelerated a number of internal processes. ### 14. A new world in managing marketing activities **Rating:** 5.0/5.0 stars **Reviewed by:** Diana D. | Brand Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 30, 2021 **What do you like best about Creatio?** Creatio has changed my routine as a brand manager. Its Studio product is a nice, easy-to-use, and versatile platform for managing business processes and having all the information in one place, without unnecessary clicks or operations. I’ve been using Marketing Creatio for some time now, and one thing that I can say is that I am a huge fan. It works great in the current marketing environment, where none of us has the time to spend time on tech details but want to use advanced technologies. I want my work tools to be sophisticated without a steep learning curve, and this is exactly the experience Creatio’s products provide. **What do you dislike about Creatio?** I do not have any major complaints at the moment. I had a chance to join the webinar when Creatio introduced the latest release. They presented their new interface and composable approach which I loved and look forward to trying out. The update looks great, and I wish they switched to this design before. **Recommendations to others considering Creatio:** Definitely look up what Creatio offers when you choose a platform to use **What problems is Creatio solving and how is that benefiting you?** 1) No need to struggle with complicated technical processes. I’ve never thought myself as a person that could develop applications, but here I am, using no-code tools every day at my job. 2) In-depth analytics. Even though the platform has many great features, I am most satisfied with the comprehensive analytics and ML tools that it provides. Without any IT background, I was able to customize the audience segmentation and get a better understanding of our customers’ behavior. 3) A top-notch user interface. Creatio is an enjoyable tool to work with. You do not need a 10-page-long instruction to combine ready-made templates to launch a trigger campaign. The platform is very intuitive. ### 15. Excellent solution for workflow automation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2021 **What do you like best about Creatio?** I enjoy the flexibility of the platform and ease of customization, thanks to no-code. The built-in analytics and reporting provide valuable insights on customers and help to monitor team performance. **What do you dislike about Creatio?** No major issues to mention. I completely liked this product and recommend to anyone as it helps organization to create workflows for customer-facing processes... **Recommendations to others considering Creatio:** We don’t need developer experience to create new solutions with low-code technology. Building and managing workflows is easy with Creatio as it comes with out-of-the-box solutions configurable for your business **What problems is Creatio solving and how is that benefiting you?** Creatio enabled us with no-code and allowed us to build a range of workflows for customer-centric processes. The dashboards and reporting let us easily track employee performance and keep a high level of customer engagement. ### 16. Fast business process automation with simple no-code tools **Rating:** 5.0/5.0 stars **Reviewed by:** Eduard P. | Visual communication designer, Digital expert consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** June 22, 2021 **What do you like best about Creatio?** Both IT and “business” developers in our company note Studio Creatio’s ease of use and advanced customization capabilities as critical to quick product adoption. The platform allows developers to create their own modules as well as modify the existing functionality. Creatio’s OOTB templates and wizards help us customize the application interface and business logic. Thanks to this, not only developers but employees from other departments in our company can build custom apps in just a few hours. **What do you dislike about Creatio?** At the moment we are happy with everything. **Recommendations to others considering Creatio:** We highly recommend going with their product Studio Creation **What problems is Creatio solving and how is that benefiting you?** Business app development became easier. We’ve expanded customization capabilities with the flexible architecture of the platform. The package architecture enables us to select entire functional blocks and organize them as separate modules installed on a different Creatio app. This helps us to easily transfer changes between development, testing, and production environments. ### 17. Great product for big teams **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2021 **What do you like best about Creatio?** We like easy customization: you can either do customization with or without writing code. This allowed us to integrate creatio product in our business easily and free up some time for developers as managers are free to create business processes themselves **What do you dislike about Creatio?** Few developers that can modify this product **What problems is Creatio solving and how is that benefiting you?** We have many workflows for different parts of our business and the main benefit is that all of our managers work on a single platform ### 18. Creatio helps organize data in a systematic way **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2021 **What do you like best about Creatio?** Creatio is most suitable for : Calendar/Reminder System Email Marketing Internal Chat Integration Importing data Keeping track of activities **What do you dislike about Creatio?** Creatio is less appropriate for: Taking action with Real time tracking Integration with other platforms Can be more prompt wrt Customer Service Visualization of dashboards Deployment of data from different environments **What problems is Creatio solving and how is that benefiting you?** Creatio is helping my organization to align the company's employees along with our clients. It mainly addresses the problem of organizing all the data systematically so that it is easily accessible for everyone. Creatio is also helping us for the following things: Calendar/Reminder System Email Marketing Internal Chat Integration Lead Qualification Marketing Automation Task Management ### 19. I build applications with Studio Creatio without knowing programming languages **Rating:** 5.0/5.0 stars **Reviewed by:** Nikita K. | Senior Sales Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2021 **What do you like best about Creatio?** Studio Creatio simplifies and streamlines our software development lifecycle. It makes debugging, testing, and deployment process so much easier. This tool provides access to the information about the apps created and their development. I can even revert to previous versions, which I love. **What do you dislike about Creatio?** Сan’t think of anything bad at the moment. **Recommendations to others considering Creatio:** A really good solution that has all the needed functionality, but if it doesn't have something that you are in need, their team is ready to help you with that. **What problems is Creatio solving and how is that benefiting you?** We had a rising demand for digital transformation, as an enterprise company we faced the challenge of not having enough skilled developers. Studio Creatio helped us solve this problem and now we have people from different business units that can now easily jump into the project and, for example, build and automate the needed process. ### 20. Creatio offers the best options for capital generation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** July 05, 2021 **What do you like best about Creatio?** Online training through live and video tutorials that allow you to understand the capabilities of this formidable software, Creatio enables the creation of campaign management plans to generate a more significant influx of potential customers. Collecting information of interest of potential customers allows a better approach to their interests. Activity dashboard with sales forecast reminders **What do you dislike about Creatio?** Creatio is a solid product and provided many tools; this makes the most novice user overwhelmed by many functions to work with, getting lost in the navigation of the interface. It lacks an email template creation feature **Recommendations to others considering Creatio:** The applications that Creatio offers are highly customizable and easy to use, they help companies of any size and in any industry to manage customer-facing processes and deliver an amazing customer experience. With its reddish-colored logo, Creatio presents itself as a formidable option to grow any business **What problems is Creatio solving and how is that benefiting you?** Creatio, like any CRM, provides the necessary tools for every company to carry out its tangible trading operations. But Creatio is not like any other; this software provided my team with a more streamlined workflow activity than other programs we experimented with. Its link to the cloud allows for the rapid accumulation of customer data. Information provided by a powerful AI that collected data from potential customers that may be interested in our products ### 21. Good fit for automating sales, marketing and operations' collaboration **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 21, 2021 **What do you like best about Creatio?** We've been using Studio, Marketing, and Sales products for 2 years now. It serves all of our needs, with decent usability, good process designer and numerous ootb apps, addons and templates. I do not remember when was the last time I had to ask our IT to help me with custom requests, such as dashbaords customizatiom, AI lead scoring, integrations etc. Studio is also used by our opeations so its rather a foundation for our teams (Sales and Marketing ) for better datasharing across the organization. **What do you dislike about Creatio?** We don't like the email template designer. This needs to be enhanced. **Recommendations to others considering Creatio:** You will get all the necessary support and updates all along your journey with Creatio. Make sure you train the ML mode at least 5 time before customizing the lead management process. **What problems is Creatio solving and how is that benefiting you?** Organization-wise the project goal was to reduce the workload of our IT department because it took them too much time to process external requests. As they call it Citizen development approach became a perfect solution to those challenges as all teams can now automate processes faster with less communications. ### 22. Exceeding expectations **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2021 **What do you like best about Creatio?** I am happy to see how much time and money we were able to save with Creatio products. They provided us with a unique opportunity to automate processes that required too much manual labor before. Creatio did not take long to integrate its products into our ecosystem, and we have benefited from the platform ever since. I often hear from other executives that it is impossible to find enough skilled IT staff to cover all business needs. I can tell that we took this problem out of the equation thanks to no-code tools that the platform provides. With the help of Creatio, we are able to foster citizen developers and keep up with the changing market needs **What do you dislike about Creatio?** Creatio has a great Marketplace that offers applications and templates to extend its capabilities, but there are so many of them, it’s confusing.. I wish Creatio had some type of smart suggestion that would offer me apps to integrate depending on my activity on the platform **Recommendations to others considering Creatio:** Creatio is a solution for you if you want to save all kinds of resources across your company **What problems is Creatio solving and how is that benefiting you?** Creatio provides a complex solution for many problems, but here are some of the most prominent ones: 1) The lack of skilled developers. In the digital world, nearly all business processes involve a certain degree of IT interference. We prefer to give all complicated tasks to the most technically skilled professionals and allow citizen developers to cover the rest. It helps with workload distribution and allows us all to work faster 2) The lack of agility. Before integrating the Creatio platform, our company was not very flexible. Adapting to changes was stressful and time-consuming. Now, it takes hours from an idea generation, to building, to testing and finally, to its implementation into our daily routine 3) The lack of effective collaboration between the teams. With Creatio, all employees can easily collaborate and track the entire customer journey as leads transition between departments, as well as share knowledge and information. The database is continuously updated, and all workers have access to the changes that other users make ### 23. Support system to expand the sales and marketing area. **Rating:** 4.5/5.0 stars **Reviewed by:** Jake S. | Marketing specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2021 **What do you like best about Creatio?** Creatio for us is a simple system which has allowed us to connect with customers in a faster way making specific sales without any inconvenience the system for us and managing to connect to the marketing service either through networks or emails in this way it is captured potential customers and makes the sale through its system, it is very complete and simple tools. **What do you dislike about Creatio?** In my opinion I do not have a negative point regarding the functionality of the service since it has allowed us to improve our stability in the search for new clients, the tools and each of the characteristics are fundamental and work together, however the system continues to be updated and improved at future adding new features in order to improve the system better and better. **Recommendations to others considering Creatio:** In short, it is a very complete software in the price difference, it is characterized by being more economical and has a greater characteristic so it is compact but attractive. I am very happy with what the system offers us and I definitely recommend it. **What problems is Creatio solving and how is that benefiting you?** It is an unavoidable solution for us, it is incredible how a single system has allowed to unify different areas within the company in order to work together And achieve favorable results the unified marketing, sales and design system in the creative system has allowed to achieve with ideas, solutions, analytics the best ways to attract potential clients and new traffic to our website the system works perfectly and allows you to associate with marketing immediately without any help from third parties since each tool is intuitive. ### 24. Versatile and easy-to-use platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Enterprise (> 1000 emp.) **Reviewed Date:** June 07, 2021 **What do you like best about Creatio?** After years of using both Marketing and Studio Creatio, the flexibility and scalability of the platform to this day stand out the most. The low-code platform itself works well for all our developers, as it is easy for them to understand, work with and code on. Because of the platform, our app development is consistent, quick and secure, allowing us to respond more efficiently to app changes or new customer needs. As for the Marketing product, the unification of our customer and prospect database was key. We wanted to have a full customer history, of every customer, in one location. We wanted to know which leads were coming from what landing page, which email campaigns were successful and to better organize and stay on top of events. We currently have 100+ developer events a month. **What do you dislike about Creatio?** Recently, Creatio updated its pricing model. The previous model worked better for us. At times, although we do have a wonderful Customer Success Manager, the response time for our inquiries can be delayed. Additionally, although Creatio currently has great offers in the Marketplace, the offers could definitely be improved upon, especially in terms of variety. Creatio has several hundred partners, it would be nice to see more read-to-go apps and connectors developed and offered to customers. **Recommendations to others considering Creatio:** We highly recommend to go with their product Studio Creatio. **What problems is Creatio solving and how is that benefiting you?** We definitely appreciate the tool for its ability to manage all the infrastructure and application lifecycle – almost like a one-stop-shop for all your development needs. But also the: 1) Flexibility: the ability to design and configure the platform to our needs – and the ease of doing it! 2) Analytics and Reporting: Creatio provides us with powerful insights and data needed to compile reports based on lead performance and email, landing page and campaign health performance. As a result of better campaign tracking and monitoring, we are better able to adapt our marketing strategy and reap rewards. 3) Improved Inter-Departmental Communication: the immense improvement in Sales and Marketing synergy. 4) Creatio’s Marketplace: some great ready-to-use applications, connectors or add-ons which further reduce time-to-market. ### 25. Lots fo great details but way too many clicks **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2020 **What do you like best about Creatio?** I like that this can be used for all facets of our business. From CRM to Project Management Solution even have the ability to create and manage cases within it. I like the ability for it to be a single solution CRM for both the front end and back end of your business. I like how this also has a mobile app so I can quickly search my accounts while in the field as well as add notes. Also, we store a lot of our client facing documents in this system so when I'm going through a sales process I can quickly pull the necessary documents. **What do you dislike about Creatio?** I feel like because it is so detailed, there are way too many clicks. For example, from Creating an Account to Adding a Content, I shouldn't have to click 10+ different spots. (this might be how our company has it set up). Also, the marketing arm for us isn't as strong as Hubspot. We're looking for easy and better analytics. Also, as I mentioned, it is very in-depth with lots of clicks. One of my biggest frustrations is that when I create an opportunity from the account, it keeps me in the account. Instead of taking me to the opportunity, I then have to click back into the opportunity to edit it or add to it. Also, I think the look is somewhat "blah" I've used Salesforce in the past, and it is a lot "prettier" in my opinion. I thought I'd type out some more things. Some of these might be based on how we have this setup, but for example, when I'm creating an opportunity, it has to open new screens/windows, and it is super time-consuming and frustrating. I understanding wanting detail, but if you're not doing anything with the detail as a company, there has to be a way to turn it off. **Recommendations to others considering Creatio:** This is a very in depth tool that can do it all. My recommendation would to spend a lot of time on training to ensure that the staff using it is confident and comfortable otherwise they'll not use it to its full capability. I'd also make sure that your partner who services/helps with it has a great understanding of the actual product and is able to quickly fix things. We come across a problem and it is out of our realm so we have to contract someone to come in and fix it... However, they don't know our industry or the system well enough so it take several days/calls to get it done. **What problems is Creatio solving and how is that benefiting you?** We're using this as our Sales CRM and our Implementation/Customer Service tool/ticketing system. We tried using this as our marketing arm as well which makes the most sense since we have all the contact/employee data in the system to easily send email blast out of, however, for us it wasn't as detailed or analytical as other systems. So... We now export our list to Hubspot and then run our campaigns out of there. More work and more steps but better results. ### 26. Quick and easy development with Creatio platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 12, 2021 **What do you like best about Creatio?** Intuitiveness, user interface, no-code development. **What do you dislike about Creatio?** Nothing much but i would like to have MSO365 integration. **What problems is Creatio solving and how is that benefiting you?** Creatio is used across our organization to manage customer and partner interactions - it's our primary source of truth that makes us data-driven. We created custom workflows to enhance out-of-the-box functionality and fully tailor the system to the company processes. With no-code tools, it's easy to pivot the platform to match changing business goals. ### 27. Incredible sales system with great potential !! **Rating:** 4.5/5.0 stars **Reviewed by:** Yolanda M. | Sales Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2020 **What do you like best about Creatio?** This system is innovative, it totally changed the system of both the traffic and the marketing of the company now the marketing and CRM process has grown much more efficiently and with more interactive ideas to improve the flow of new customers both on our website and Social networks are happy because the tools work in a correct way, the tools have been very simple, so working with them has released work stress very quickly, a creative system. **What do you dislike about Creatio?** Regarding the operation of the system we have not noticed any kind of inconvenience since the tools are very simple to implement the configuration of this software with other systems, whether marketing is fast, simple and we have not had any type of inconvenience And finally the interface or The work of the system has been very remarkable because it is very attractive and the work is remarkable with new traffic on our website for us it has met objectives, in turn this system continues to be updated and improved by adding new features so it does not we have had problems. **Recommendations to others considering Creatio:** for us an innovative system that is why we are so happy with this software because it has not allowed us to improve a lot and release a lot of problems within the company for that reason we recommend it in addition to the fact that the tools can be very simple and useful so we save time to carry out some type of teaching or alternative support to the system we recommend it. **What problems is Creatio solving and how is that benefiting you?** The system is mainly used to be able to release the work stress generated by making sales or having ideas for new marketing.The creative system makes the best solution allowing time to be freed specifically in sales because the system has a virtual process in which sales are made in a much faster and more efficient way, however, if the user has ideas or questions in addition to the predetermined one, an advisor immediately supports the service, however the system works directly with the client and the most extra problems occur very little. part of the sales are efficient and fast, very happy because the system manages to work by itself allowing to use this time in other areas of the company in this way we have automated and optimized. ### 28. An indispensable tool for our team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Human Resources | Small-Business (50 or fewer emp.) **Reviewed Date:** July 02, 2021 **What do you like best about Creatio?** What I like most about the platform is the ability to change existing processes quickly and easily. It helps to keep up with the changing business needs. Also, the intuitiveness of the platform makes user experience very smooth. **What do you dislike about Creatio?** It would be nice to enhance the search for duplicates to have a possibility of searching for similar names, including those with possible typing errors. **Recommendations to others considering Creatio:** Thanks **What problems is Creatio solving and how is that benefiting you?** The platform allowed us to create a custom-made solution to speed up recruiting processes and optimize applicants' data management. Combining the system’s out-of-the-box sales management capabilities, custom CRM and process automation solutions fully met our business requirements. The system provides in-depth analytics and allows us spot issues if any and meet our goals. ### 29. Software that will turn you into a developer **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2021 **What do you like best about Creatio?** What I like most about Creatio low-code platform is that even without deep technical knowledge our marketers and accountants can use it to create apps. It’s a good tool that can easily transform your employees into citizen developers. This software allows our team to create, configure, and deploy customized apps without software development skills. **What do you dislike about Creatio?** UI might require some tweaks. But I heard they are going to upgrade it shortly. Will see. **Recommendations to others considering Creatio:** Studio Creatio really gives you an opportunity to speed up innovation with their no-code/low-code platform. **What problems is Creatio solving and how is that benefiting you?** Studio Creatio reduces the amount of development operations tasks. It facilitates a quicker deployment and implementation process, enabling our developers to deliver faster. This tool reduces the time spent for operational activities and dramatically speeds up the application development and deployment. ### 30. Creatio low-code/no-code solution **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 20, 2021 **What do you like best about Creatio?** CRM capabilities with low code or no code tech stack allowing to build industry-specific workflow **What do you dislike about Creatio?** Round the clock customer support needs improvement **Recommendations to others considering Creatio:** would advise utilizing Creatio Academy resources **What problems is Creatio solving and how is that benefiting you?** Variety of use cases related to customer 360 and CRM capabilities ### 31. Great Customer Support via your Customer Success Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Elwin R. | Head of Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2021 **What do you like best about Creatio?** The Customer Success Manager (hereafter CSM) is very helpful in setting up the "out of the box" CRM system. The CSM helps with creating business processes as well. **What do you dislike about Creatio?** Creatio brings new features constantly. The speed is fast and the support is good. I dislike Buggs in (new) features, although they are mostly fixed in the first available update. **What problems is Creatio solving and how is that benefiting you?** We configured the pipeline from marketing to order in CRM. A great tool to keep an overview of all contacts, accounts, leads, and opportunities (and more). ### 32. Great tool that works perfectly. **Rating:** 5.0/5.0 stars **Reviewed by:** Luis S. | Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2020 **What do you like best about Creatio?** Creatio is quite sophisticated, according to its programming, as it provides functions that are exclusive and very necessary for a marketing environment, as this software not only takes care of managing all your sales in general, it specializes in accelerating the entire cycle life of all these operations, which means an incredible quality, being one of my favorite aspects in relation to its performance, without excluding that these processes are fully automated and customization, which allows us to adapt said system to our production method. , no matter how complex and deep it is. **What do you dislike about Creatio?** Since it is a platform that specializes in sales, we can mention that they maintain different restrictions that require authorization to access these high-end productivity functions, in which these points should be in a free environment, to perform a full work without occurrences in its cycle, one of these qualities is that you need a separate license to use the marketing unit, resulting in a wide mishap, for new users. **Recommendations to others considering Creatio:** Creatio is ideal for any industry that wants to accelerate the life cycle of its sales to a drastic level, which is useful to offer an explicit service to potential customers, who must develop completely complex business processes, being a relatively important point, even for large companies, thanks to its advanced functions, which ensure success throughout their operations, within a particular platform, mentioning in more direct terms, that it focuses on increasing your skills in relation to business commerce. **What problems is Creatio solving and how is that benefiting you?** We take Creatio into account as a vital system for the company, since it has given us lasting and excellent results in its entirety, as it helps us locate and work properly, to carry out purchase operations, carrying out follow-ups throughout the process to guarantee said section in optimal movement, being of great proportion, since the sales margin has increased at a drastically accelerated level, since its implementation, using its functions for marketing activities with complex valuations in the same way. ### 33. A good result in business performance and business support. **Rating:** 4.5/5.0 stars **Reviewed by:** Rafael E. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2020 **What do you like best about Creatio?** Creatio is programmed to be integrated into one of the most important areas that a company can have, as it is an idealized software for constant CRM processes, it maintains integral automation, effectively fulfilling the purposes based on the correct administration of clients, even literally large sales operations, making it known that the system is quite easy to use, since it does not require a professional in the field for its proper use, its learning curve is short but very intuitive and interesting, which It allows any user without much experience to develop its functions for their proper work. **What do you dislike about Creatio?** In creatio problems occasionally arise, although they are easy to solve and order in their proper environment, for the continuity of daily work, since it is an inconvenience, quite frustrating, since if this happens frequently, the productivity that can be executed a margin end with expected results, is extremely slowed down, due to these details, which can become a bigger error, if it is not given due importance to solve said existing case. **Recommendations to others considering Creatio:** Creatio is ideal for any company that decides to use its CRM-based functions, since its marketing module is quite solid, it specifies its operations in a considerable percentage at business scales, which results in a good range of productivity, including its wonderful objectives related to customer support, adapting in an incredible way, with any server, in which this software is implemented, being recommended for its good work performance, in different fields of high labor importance. **What problems is Creatio solving and how is that benefiting you?** Creatio is used for the common areas of its programming, which are its productive branches based on the CRM, that is, we use it for its services for customer service and relationships, either to register, process and make requests generated by these individuals, due to some problem or doubts in our facilities, in order to quickly determine and locate the inconveniences that have arisen, to provide an adequate service, for the operators that we acquire, including that we also use this system, for account management, for the sales made that have been made lately, related as a multi functional server from our business point of view. ### 34. A powerful customer engagement tool that we critically needed **Rating:** 5.0/5.0 stars **Reviewed by:** Vazha M. | Deputy Chief Information Officer, Enterprise (> 1000 emp.) **Reviewed Date:** October 06, 2020 **What do you like best about Creatio?** The system’s process orchestration capabilities for customer service management are outstanding. From large-scale case processing automation to customized SLA management tools, omnichannel communication solutions, and actionable customer analytics, the system serves us as a one-stop-shop in delivering great customer experience and continuously raising the levels of customer engagement. Also, we really like the rich functionality and the agility that the platform provides. **What do you dislike about Creatio?** Our in-house resources do not allow us to expand the system and build additional solutions in it at the desired scale even though the system has all tools we might need for that. **What problems is Creatio solving and how is that benefiting you?** The combination of the system’s out-of-the-box solutions and easy-to-use low-code development tools allowed us to meet all of our business needs for process automation and CRM with a single software. Thanks to a unified data management environment and process automation tools, we were able to optimize our customer service operations substantially and put an end to all operational inefficiencies. I would highly recommend this solution to any customer-centric company that struggles with disjointed and siloed customer experience. ### 35. Agile and easy-to-use low-code platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2021 **What do you like best about Creatio?** With this software we can change both structured and unstructured business processes; - ability to create and train ML models without coding or scripting - Creatio’s AI-powered technologies that help us speed up decision making - ability to create and customize apps on the go **What do you dislike about Creatio?** More templates and apps on the Marketplace would be great. **What problems is Creatio solving and how is that benefiting you?** High-quality product that satisfies our core needs ### 36. Very satisfied customer **Rating:** 5.0/5.0 stars **Reviewed by:** Mitch K. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 01, 2020 **What do you like best about Creatio?** The low code no code tools enable me to do robust configuration without having to hire a developer to do custom development that is costly and less sustainable. **What do you dislike about Creatio?** I just wish every employee in our organization used it, we have a couple legacy systems that other departments won't give up. It would be easier if everyone was using Creatio. **Recommendations to others considering Creatio:** There are great plug ins and add ons in the Creatio marketplace. Support is very attentive. R&D is great at bring features you request into future global releases. **What problems is Creatio solving and how is that benefiting you?** We are able to set up reports and dashboards much faster so we can have useful metrics for reviewing our employees KPIs, and for management to make informed decisions. ### 37. Review about Creatio – agile & user-friendly BPM tool **Rating:** 4.0/5.0 stars **Reviewed by:** Vsevolod G. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2020 **What do you like best about Creatio?** - The system allows us to build new business processes and modify existing ones on the fly - Its business process designer and customization capabilities - SaaS delivery model with the option of on-site deployment - A range of options including business process automation, dynamic case management or coding that allow us to meet our business objectives **What do you dislike about Creatio?** Some basic solutions we needed (static list records, auto-numbering, autofill, email groups synchronization, etc.) were not provided as a part of the system’s out-of-the-box functionality and required additional time and resources for customization. We’d also loved if they could offer a bundle that allows us to just add some functionality from Service Creatio or Sales Creatio to our core product at a lower cost than regular subscriptions to the products. **Recommendations to others considering Creatio:** I would definitely recommend this software. The system is perfect for a quick start in business process management. It is a fully-fledged, feature-rich, and user-friendly software that would suit most businesses. **What problems is Creatio solving and how is that benefiting you?** - Control technical resources and supplies as a part of our main business activities - Run effective email marketing campaigns that help us to not only generate leads, but also drive sales with minimal involvement of sales reps - Calculate net worth based on comprehensive data, which enabled us to create a new pricing policy and launch new services - Decrease onboarding for customer service reps from 14 to 7 days and for commercial department – from 30 to 14 days - Reduce customer requests processing time by 300% within 6 months ### 38. Review **Rating:** 4.5/5.0 stars **Reviewed by:** Carlos C. | Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2020 ### 39. Great easy to use tool. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2020 **What do you like best about Creatio?** It contains automations of business processes, this is a very necessary tool for these kinds of process management software and crm, I love its high level of customization to the taste of each user, as this guarantees us a greater expectation of comfort, since Thanks to this, it has been possible to customize the systems of any company to a great extent, Creatio is incredible to help create requirements and carry them out until their implementation, including that this service is really easy to use. **What do you dislike about Creatio?** It would be fantastic to have more market solutions that add to the functionality of the system, as this would promote a better management of work flow, including that this software should have better updates in the customer portal, since with the one it currently has He is slow to interact with these individuals, for assistance or for negotiations, which cannot be carried out, highlighting that he needs a telephone integration for better development. **Recommendations to others considering Creatio:** Creatio is ideal for any company, highlighting that the marketing module designed in its programming is very solid, sales can be organized quickly without any kind of inconvenience and without many customizations, in other qualities that this software acquires we can mention that the the support system is developed in a way that is considered excellent, being recommended even for large customers who have complex business processes. **What problems is Creatio solving and how is that benefiting you?** We use Creatio in a large proportion, that is, this software is used by all the departments of our organization, as it was mainly implemented to create reports and dashboards with the ease of customization, this system has allowed sales, support and attracting customers, allowing us to have visibility for the information among our establishments in the company area and eliminates the silos of incoherent data and garbage, which we do not need, to work in an adequate way, mentioning that with this service we obtain progress Marketing with open doors towards great profit with generated income. ### 40. Creatio is a global software company providing a leading low-code platform for process management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2021 **What do you like best about Creatio?** Its intelligent products accelerate sales, marketing, service and operations for mid-size and large enterprises. **What do you dislike about Creatio?** There is no such things to dislike about creatio. **Recommendations to others considering Creatio:** If you are CRM lover go for it **What problems is Creatio solving and how is that benefiting you?** Connecting with customers using CRM tool ### 41. Agile and scalable CRM **Rating:** 4.0/5.0 stars **Reviewed by:** Krishna P. | Business Analyst, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2019 **What do you like best about Creatio?** The CRM sits of the BPM platform that enables to automate many routine tasks. The ability of bpm'online to be scalable helps to scale up the system as per the growth of the business. The low code no code platform helps to quickly do configuration changes in a dynamic business environment. Customisable dashboards and UI screens enables users to create their own views of data easily. **What do you dislike about Creatio?** Nothing much; the sales forecasting functionality can be bit more polished. **What problems is Creatio solving and how is that benefiting you?** Automation of business triggers (notifications, alerts etc.). Automatic generation of sales reports. Sales analytics. Helping field sales in quickly capturing orders and leads from the field though the mobility app. ### 42. Outstanding CRM system **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2020 **What do you like best about Creatio?** Our experience with Creatio has been very positive. The system helps us in a number of ways from aggregating and structuring customer data to managing various types of customer cases in a user-friendly interface. The platform allows for heavy customization, which is great since we can modify the system to the extent we need. Also, the support from Creatio team along the way is great. **What do you dislike about Creatio?** No major issues to mention. Some minor issues popped up occasionally, but they were quickly resolved **What problems is Creatio solving and how is that benefiting you?** We were looking for a tool able to manage all our customer service requests across various channels effectively. We sought out a system that would help us streamline our case management while also enhancing customer engagement. Creatio was a perfect fit for this. The tools they provided us with helped our company to both deliver better customer experience and optimize our customer-facing operations. ### 43. Datagroup and Creatio (formerly bpm'online) **Rating:** 5.0/5.0 stars **Reviewed by:** Volodymyr D. | CIO, Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2020 **What do you like best about Creatio?** What stood out for us from the very start was cost-efficient deployment and strong technical support. The system’s efficiency is great; it is rich in contact center capabilities and has powerful low-code and business process automation tools. We believe that the system has a lot of potential for us, there is a lotof untapped functionality that we still need to discover. **What do you dislike about Creatio?** Building AI-powered solutions within the system requires some dedicated in-house resources. Knowing all the low-code development tools we could use to grow our operational efficiency, we would like to create more advanced tailor-made business solutions in future. **Recommendations to others considering Creatio:** We would recommend to invest as much time and effort in learning the system as possible. The system’s UI is very user-friendly, but there are many useful functions beyond basic functionality that can be used effectively. **What problems is Creatio solving and how is that benefiting you?** With the help of the platform, we were able to improve our customer service operations significantly. Our case management and customer interactions became far more organized, hence, our employee productivity increased, too. With all the solutions the platform offers, our contact center is able to work at full speed, being efficient as never before. ### 44. Very easy to use CRM tool with excellent potential. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2020 **What do you like best about Creatio?** Creatio is a tool of which I have a fairly high expectation, since it has allowed me to achieve all my sales goals in my organization, I love the tool for being very intuitive to work with which is a great advantage to work at all times with the highest agility, the software is perfect for providing a completely personalized experience when interacting with customers, which is something that pleases the users of the software and the customers with whom it deals. The service provides all the necessary marketing tools to help achieve the desired results in terms of sales growth, Creatio's interface is one of the things I have loved the most, as it is super comfortable and has a very innovative design, in general I can conclude that this tool is unbeatable. **What do you dislike about Creatio?** Its reporting function despite its very fast operation provides very limited and basic information about customers and this is something that personally makes me unhappy about this platform. I do not like its mobile application at all, because its operation is very slow and at the time of use it generates stress because I can not finish my work with the desired efficiency. I would love to see improvements in the future as it is really necessary and it is a pity that its operation is not at all optimal to use. **Recommendations to others considering Creatio:** Creatio has given me an excellent experience because of its wide operation, I have known the platform perfectly and I know that it is excellent for any organization that acquires it in general I recommend it for having a unique efficiency and being very easy to use, even though it has a mobile application with a poor operation, it is an excellent alternative to choose to interact with customers in a professional way. **What problems is Creatio solving and how is that benefiting you?** Creatio CRM we acquired it for our organization because we considered it was a very good option to choose to interact with our customers in a personalized way and allow a progressive growth of both customer and sales, the software has indeed fulfilled everything it has offered us, the tool has allowed us to obtain good results and our entire team is very satisfied with this excellent service. ### 45. The Automation in Creatio is Awesome! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2020 **What do you like best about Creatio?** I love all of the automated campaigns that you can make in creatio. From doing email campaigns to creating boxes that can be checked to start people into the campaigns. I can not say enough good things. The customer service is superb. **What do you dislike about Creatio?** It is easy to over complicate what you are doing... and there is a learning curve. **What problems is Creatio solving and how is that benefiting you?** Communication has been better, automation has been great, and doing marketing smart has been so much easier!! ### 46. A great CRM to solve complex business problems **Rating:** 4.5/5.0 stars **Reviewed by:** Tatiana Y. | Member Board of Directors, Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2020 **What do you like best about Creatio?** It’s a great product to automate all business operations, which allows to quickly and easily adjust the system to new tasks and changes in the organization. It’s also great for building tailor-made solutions thanks to the system’s low-code capabilities. **What do you dislike about Creatio?** It would be great if Creatio calendar could be slightly improved. Using Google calendar to schedule activities sometimes feels more convenient to me. However, it is by far not the most critical feature in the CRM system. **Recommendations to others considering Creatio:** I would advise anyone implementing automatization software to have a dedicated employee that would control the implementation project and invest in the system’s further development after it goes live. **What problems is Creatio solving and how is that benefiting you?** Being a biotechnology company, we were looking for a CRM software that would allow custom solutions to meet our business needs. Creatio addressed our multiple business needs – from sales force automation to operational performance management and KPIs tracking. With the help of this software, we also optimized communication with our key stakeholders and standardized the way we work with laboratories. ### 47. Great Product with Easy to Implement UI **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2020 **What do you like best about Creatio?** We picked Creatio because of the UI and how its functionality helped greatly with user engagement. The app has been fantastic. **What do you dislike about Creatio?** Our biggest problem has been email integration with outlook and access rights when you have territories for teams instead of individuals **Recommendations to others considering Creatio:** Its a growing software and as a fast-growing company in the USA this CRM has kept up with us and done a great job of meeting our needs. I would love to see it grow more. **What problems is Creatio solving and how is that benefiting you?** WIth Creatio we are now capturing more data than we ever have been before. Our reporting is much stronger. Additionally, being able to easily and quickly modify fields and layouts has helped us quickly adapt to changes in our market place. ### 48. Creatio is the solution that helped us gain a competitive edge **Rating:** 4.0/5.0 stars **Reviewed by:** Vasiliy M. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2020 **What do you like best about Creatio?** I like how scalable the platform is. Creatio supports our business growth without having any complications in expanding the system’s functionality. Thanks to that, we keep scaling Creatio regularly. **What do you dislike about Creatio?** Sometimes there are some technical issues, but they are commonly resolved. **What problems is Creatio solving and how is that benefiting you?** Together with Creatio, we are able to drive innovations in our company successfully. Creatio serves us as a great sales force automation tool. It is a fully-fledged solution that enables us to manage our sales effectively. Apart from that, we are able to make better business decisions thanks to BI tools. With the help of Creatio, we noticed higher workforce performance. We were also able to achieve sales revenue growth. ### 49. Agile and scalable system, easy customization **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2020 **What do you like best about Creatio?** Creatio has an unlimited number of system modifications. The software’s agility and capabilities that allow us to scale effectively are definitely among the top benefits for us. Thanks to technologies like low-code development tools, the system allows us to customize it according to the needs of nearly all of our internal clients. **What do you dislike about Creatio?** The mobile application needs improvement. For instance, I would like to see a mobile version of customer portal available. It would be way more convenient for our customers to send their requests from a mobile device. **Recommendations to others considering Creatio:** Do not hesitate to trust the implementation team’s expertise and proficiency – their customer-centric approach guarantees that you’ll meet all of your customers’ needs. **What problems is Creatio solving and how is that benefiting you?** Thanks to Creatio, we lowered our support service costs significantly by automating manual processes and day-to-day business tasks. Since the net costs of our services decreased, we were able to provide an exceptional customer service up to 17% cheaper than our competitors while maintaining our gross profit margin. ### 50. A perfect solution to manage complex sales operations **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2020 **What do you like best about Creatio?** Agility is definitely one of the top benefits of Creatio. With the help of easy-to-use low-code tools, we can make any system modifications we require. A user-friendly UI stands out. **What do you dislike about Creatio?** We would like to see some improvements in the mobile app so that our field sales reps could use it more efficiently. **What problems is Creatio solving and how is that benefiting you?** As we did a major overhaul of our sales methodology, we were looking for new software that could become a foundation for our new sales processes. We required an agile solution to build and modify processes on the fly. To do that, we opted for Creatio, and soon realized it was a great choice. Creatio helps us maintain the transparency of our operations. ## Creatio Discussions - [what makes bpm'online better than other CRM systems](https://www.g2.com/discussions/3466-what-makes-bpm-online-better-than-other-crm-systems) - 2 comments, 1 upvote - [What is Creatio used for?](https://www.g2.com/discussions/what-is-creatio-used-for) - 1 comment - [View Creatio pricing details and edition comparison](https://www.g2.com/products/creatio/reviews?bpmreplica=1&bpmtrackid=3&bulkEmailRecipientId=8ab5dce4-befc-40b6-98c3-a1c11999db4b&bulk_email_rid=25683&contactId=f7877d56-a2e2-4565-aa20-b2d0ee753423&locale=es&page=4§ion=pricing&secure%5Bexpires_at%5D=2026-06-30+11%3A06%3A07+-0500&secure%5Bsession_id%5D=d69f733b-60af-42b9-8806-3ab4b53f5bf2&secure%5Btoken%5D=ae8fa079727f35822a7fa61d1449238aa38ae1000079fd177544373ed46af710&format=llm_user) ## Creatio Integrations - [Anthology Student](https://www.g2.com/products/anthology-student/reviews) - [Forsta](https://www.g2.com/products/forsta/reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - [Odoo ERP](https://www.g2.com/products/odoo-odoo-erp/reviews) - [PandaDoc](https://www.g2.com/products/pandadoc/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - [Visual Studio](https://www.g2.com/products/visual-studio/reviews) - [Workato](https://www.g2.com/products/workato/reviews) ## Creatio Features **Sales Force Automation** - Contact & Account Management - Partner Relationship Mgmt. (PRM) - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics **Ticket and Case Management** - Ticket creation user experience - Ticket response user experience - Workflow - Response Automation - SLA Management - Attachments/Screencasts - Ticket Collaboration - Customer and Contacts Database **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Administration** - Dashboards - Reports & Analytics **Setup** - Activities - Flows - Dependencies - Notifications **Channels** - Voice - Social - Web Chat - Mobile SMS - Email **Digital Workflows** - Logic and Conditions - No-Code Or Low-Code - Document Management **Responses** - Personalization - Route To Human - Natural Language Understanding (NLU) **Lead Monitoring** - Features - Performance - Identification **Revenue Sourcing and Forecasting** - Revenue History - Pipeline Management - Dashboard Analytics - Multi-Device Data Visualization - Data Segmentation - Predictive Forecasting - Revenue Operations Cadence **Data Management** - Consolidation - Data types - Correction - Cleansing - Validation **Generative AI** - AI Text-to-Speech **Automation - AI Agents** - Sales Follow-Up - Customer Interaction Automation - Lead Generation - Document Processing - Feedback Collection **Customization - AI Agent Builders** - Natural Language Configuration - Tone Customization - Security Guardrails **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - Sales Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics **Data Sourcing** - Data Sourcing - Exporting & Sharing Data - Multi-Device Data Visualization - Interactive Dashboards - Data Segmentation **User Interface Design** - WYSIWYG Editor - Customized Branding - App Templates - Workflow Management **Inventory Control** - Inventory Management - Inventory Sourcing **Management** - Updates - Audit Trail - Integration **Functions** - Session Routing - Session Queuing - Concurrent Calling - Speech Analytics - Auto Dialer - IVR - Inbound Screen Pop - Persistent Data **Forms** - Data Mapping - Templates - Mobile-Friendly Forms **Platform** - Conversation Editor - Integration - Human-In-The-Loop **Data Capture** - Mobile - Websites - Social Media - Data **CRM Data Enrichment** - Calendar Sync - Email Activity Capture - Conversation Intelligence - Marketing Leads - Contact Capture **Analytics** - KPIs - Forecasting - Reports and Dashboards - Predictive analytics **Generative AI** - AI Text Generation - AI Text Summarization **Autonomy - AI Agents** - Independent Decision Making - Adaptive Responses - Task Execution - Problem Solving **Functionality - AI Agent Builders** - Omni-channel Support - Agent Branding - Proactive Response Capabilities - Seamless Human Escalation **Agentic AI - Contact Center** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Predictive Analytics** - Lead Scoring - Opportunity Scoring - Risk Analysis - Live Forecasting **Data Control** - Data Migration - Data Synchronization - Data Security **Omni-Channel** - Customer Service - Order Fulfillment - Order Management - Integrations **Administrative** - Session Summary Notes - Administrator Access - Reporting & Dashboards - Session Recording - Agent Scheduling and Assignment **Automation** - Workflow Automation - Workflow Mapping - Real-Time Updates - Robotic Process Automation **Analytics** - Export/Import - Reporting **Account Management** - Nonengaged Accounts - Account optimization - Historical Patterns - Rep Performance - Account Engagement - Historical Win/Loss Patterns **Mobile** - Mobile dashboard - Mobile application **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Data and Analytics - AI Agent Builders** - Analytics & Reporting - Contextual Awareness - Data Privacy Compliance **Customer Query Resolution - AI Customer Support Agents** - Automated Ticket Resolution - Contextual Response Generation - Sentiment Analysis - Knowledge Base Utilization - Multilingual Support **Agentic AI - Help Desk** - Autonomous Task Execution - Natural Language Interaction - Proactive Assistance **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Mobile & Social** - Social Collaboration Features - Social Network Integration - Mobile User Support **Sales Management** - Live Pipeline Management - Sales Gamification - Account-Based Analytics - Activity Tracking **Publishing** - Application Deployment - Platform Compatibility - Lifecycle Management **Customization** - Forms - Personalization - Templates - Integration **Platform Additional Functionality** - Cloud - On-Premise **Integration - AI Agent Builders** - Workflow Automation - API Usage - Platform Interoperability - CRM Data Integration **Customer Interaction Automation - AI Customer Support Agents** - Proactive Customer Outreach - Feedback Collection - Escalation Handling - Workflow Optimization **Agentic AI - Revenue Operations & Intelligence (RO&I)** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - No-Code Development Platforms** - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Digital Process Automation (DPA)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Workflow Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Document & Content Mgmt. - Performance and Reliability - Output Document Generation **Communication Channels** - Customer Portal - Email to Case - Chat/Live Support - Social Integration - Voice **Integration ** - Marketplace - Retail POS - Other software **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Agentic AI - Retail Analytics** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Mobile User Support - Customization - User, Role, and Access Management - Integration - Reporting - Dashboards **Automation** - Customer Interaction Automation - Feedback Collection - Document Processing **Autonomy** - Independent Decision Making - Adaptive Responses - Task Execution - Problem Solving ## Top Creatio Alternatives - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 4.4/5.0 (24,647 reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - 4.4/5.0 (13,246 reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) - 4.1/5.0 (2,827 reviews)