Creatio AI CRM Reviews & Product Details

Creatio is an AI CRM and workflow platform where people and AI agents work together -with no limits on users, agents, or scale. Creatio helps midsize and large organizations run customer workflows in the AI era. This innovative platform enables organizations to create and manage workflows effortlessly, allowing users to focus on their core business activities while automating routine tasks. With millions of workflows operating daily, Creatio supports a diverse clientele across 100 countries, emphasizing a commitment to genuine care for its clients and partners. The platform is particularly beneficial for businesses seeking to enhance their operational efficiency without requiring extensive technical expertise. Its target audience includes small to large enterprises across various industries, particularly those looking to leverage technology to improve customer engagement and internal processes. Creatio's offerings cater to a wide range of use cases, from marketing automation and sales management to customer service optimization, making it a versatile solution for businesses aiming to adapt to the evolving market landscape. Key features of Creatio include the Creatio Studio, a no-code platform that allows users to build custom applications and AI agents using intuitive visual designers and natural language processing. This empowers users to create tailored solutions that meet their specific business needs without relying on traditional coding methods. Additionally, the CRM suite integrates embedded AI agents across Creatio Marketing, Sales, and Service, enhancing user experience and providing actionable insights to drive decision-making. Creatio also offers a specialized Financial Services CRM platform and industry-specific workflows across 19 verticals, ensuring that businesses can find solutions that resonate with their unique operational requirements. The availability of a marketplace with various add-ons further extends the platform's capabilities, allowing organizations to customize their experience and enhance functionality as needed. Recognized as a Leader and Strong Performer in prestigious Gartner and Forrester reports, Creatio stands out in its category by combining user-friendly design with powerful automation and AI-driven insights, making it an attractive option for businesses aiming to elevate their customer relationship management efforts. With its headquarters in Boston, MA, and a global presence of 1000 employees across ten offices in 25 countries, $300M revenue. Creatio has established long-lasting relationships with thousands of customers and over 500 partners worldwide. This extensive network underscores the platform's reliability and commitment to delivering value to its users, positioning Creatio as a trusted partner in the realm of AI agents, CRM, and workflow automation.

Seller

Creatio

Discussions

Creatio AI CRM Community

Languages Supported

Arabic, Bulgarian, Czech, Danish, German, English, French, Hebrew, Hungarian, Indonesian, Italian, Dutch, Polish, Portuguese, Russian, Spanish, Turkish, Ukrainian

Solution Type

All-in-One

Overview by

Kate Bazhan

Used by DB Schenker and 2 others

Beta

Pricing

Pricing provided by Creatio AI CRM.

Growth

$40.00

Per User Per Month

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Creatio AI CRM Integrations

(18)

Verified by Creatio AI CRM

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Creatio AI CRM Reviews FAQs

Generated using AI

Last updated: Nov 01, 2026

What is Creatio AI CRM, and what problem is it built to solve?

Creatio AI CRM is an agentic CRM and workflow platform built around no-code tools and AI. It addresses the need to manage customer-facing work and business processes across marketing, sales, and service.

What languages does Creatio AI CRM support?

Creatio AI CRM supports 16 languages, including Arabic, Dutch, English, French, Hebrew, and others.

What company sizes and industries is Creatio AI CRM the best fit for?

Creatio AI CRM is used by positive-review teams across small, mid-market, and enterprise organizations, with the strongest presence in mid-market companies. The industries represented span several sectors, including:

Company sizes: Mid-market teams, alongside small businesses and enterprises.
Financial services: Banking, insurance, and related organizations.
Technology and consulting: Information technology, software, and consulting.
Other represented industries: Manufacturing, telecommunications, pharmaceuticals, retail, and transportation.

How long does it take to implement Creatio AI CRM across a team?

Implementation timelines vary with the scope of the rollout and customization, but 1–3 months is the most commonly reported range. Other teams describe both shorter launches and implementations that take longer.

What customer support options does Creatio AI CRM provide, and how do users find the overall support experience?

Support includes email/help desk, phone support, and 24/7 live-rep assistance, with self-serve resources such as FAQs and a knowledge base. The experience is often described as helpful and knowledgeable, particularly when teams need guidance with setup or troubleshooting; response speed can vary, and some users would like clearer support communication or easier access to help.

What is the experience like for teams switching to Creatio AI CRM from another tool?

Teams have moved to Creatio AI CRM from products such as Salesforce and Microsoft Dynamics, as well as from legacy, homegrown, or other CRM systems. The change is often driven by a desire for more flexible low-code customization, easier process automation, and a more configurable experience; users also describe consolidating separate sales, service, or marketing tools. The transition can involve learning the platform and adapting established processes, while teams value being able to shape workflows and interfaces around their needs.

What features or capabilities could make Creatio AI CRM even more useful?

The most useful improvements would make common configuration tasks easier and give teams more control over everyday work. Recurring opportunities include:

Make more data-model, bulk-editing, and advanced business-rule tasks accessible through no-code tools.
Improve reporting and dashboard flexibility, including clearer setup and stronger data visualization.
Expand and refine the user experience across mobile, interface customization, and navigation.

How useful do Creatio AI CRM users find its AI features in everyday use?

Creatio AI CRM users find its AI capabilities promising and helpful for reducing manual work, speeding up CRM development, and supporting business processes, though some teams are still exploring or implementing them. Listed capabilities include:

AI agents for business operations: Text generation and summarization, customer interaction automation, lead generation, and personalization.
AI agents: Autonomous task execution, multi-step planning, and proactive assistance.

Day-to-day feedback describes AI and agents as valuable for streamlining work, while some users want more mature capabilities and express concern about AI usage costs.

G2 reviews are authentic and verified.

Here's how.

Verified User in Manufacturing

Mid-Market (51-1000 emp.)

6/12/2026

"Easy to Develop With Creatio—Flexible Beyond a Traditional CRM"

4.5/5

What do you like best about Creatio AI CRM?

What I like most is how easy it is to develop with Creatio. It really feels like the sky is the limit—you can shape Creatio into whatever you need it to be, not just a CRM. Review collected by and hosted on G2.com.

What do you dislike about Creatio AI CRM?

Personally, I’m not a fan of the token system for AI use. I’ve also had instances where it’s been somewhat challenging to find the right support information on the website. Review collected by and hosted on G2.com.

Response from Irene Trofimova of Creatio AI CRM

Thank you for the review! We're glad Creatio AI CRM gives you the flexibility to shape the platform into whatever you need, well beyond a traditional CRM, and that it's helping you build a single source of truth instead of relying on multiple apps. That's the power of our no-code platform. We appreciate your feedback on AI usage. We've since moved from tokens to AI credits to make consumption simpler and more transparent. For support information, Creatio Academy is the best place to look, with documentation, guides, and training materials all in one place.

Validated ReviewerIncentivizedSource: G2 Gives Campaign

Blake P.

Financial Analyst

Small-Business (50 or fewer emp.)

6/11/2026

"Creatio: Easy-to-Use, One-Stop No-Code Platform"

4/5

What do you like best about Creatio AI CRM?

I love how Creatio is a one stop shop, easy to use, and no code system. Review collected by and hosted on G2.com.

What do you dislike about Creatio AI CRM?

We can’t upgrade to freedom UI without breaking a lot of our processes. Also marketing licenses are a big pain point with our marketing and sales team. Review collected by and hosted on G2.com.

Response from Irene Trofimova of Creatio AI CRM

Thank you for the review, Blake! We're glad Creatio AI CRM serves as an easy-to-use, one-stop no-code platform for your team's email creation and lead processing. We appreciate your feedback on moving existing processes to Freedom UI and on marketing licensing. Creatio Academy provides guidance on migrating from Classic UI to Freedom UI while preserving your workflows, and our support team can help with licensing questions. We've also shared your input with our product team.

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Verified User

Mid-Market (51-1000 emp.)

6/12/2026

"Simple CRM with Quick Implementation"

5/5

What do you like best about Creatio AI CRM?

I like that Creatio is easy to use and offers no-code functionality. This allows for quick implementation of changes. The initial setup was easy, especially with support from our partner. I would definitely recommend Creatio to a friend or colleague with a score of 10. Review collected by and hosted on G2.com.

What do you dislike about Creatio AI CRM?

Monitoring our many environments, especially knowing which environment is at what status and when updates are due. Review collected by and hosted on G2.com.

Response from Irene Trofimova of Creatio AI CRM

Thank you for the review and the 10/10 recommendation! We're glad Creatio AI CRM's ease of use and no-code functionality help your team quickly implement changes across customer management, marketing, and sales, and that setup went smoothly with your partner's support. We appreciate your feedback on monitoring multiple environments and update schedules and have shared it with our product team.

Validated ReviewerIncentivizedSource: G2 Gives CampaignAI Translated

Verified User in Telecommunications

Mid-Market (51-1000 emp.)

10/8/2026

"Flexible and Adaptable for Our Needs"

4.5/5

What do you like best about Creatio AI CRM?

Flexibility that allows to develop almost every functionality Review collected by and hosted on G2.com.

What do you dislike about Creatio AI CRM?

Performance can be improved to assure smooth development Review collected by and hosted on G2.com.

Response from Irene Trofimova of Creatio AI CRM

Thank you for the review! We're glad Creatio AI CRM's flexibility lets your team build almost any functionality you need, and that our no-code platform makes workflow automation easy. We appreciate your feedback on performance during development. A smooth building experience is a priority for us, and we've shared your input with our product team. If you notice specific slowdowns, please contact our support team so we can look into them.

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Randall I.

Vice President of Mid-Market Sales, North America

Mid-Market (51-1000 emp.)

6/12/2026

Business partner of the seller or seller's competitor, not included in G2 scores.

"Great event"

5/5

What do you like best about Creatio AI CRM?

I deal with the partner team. They are sharp and very proactive and supportive. Review collected by and hosted on G2.com.

What do you dislike about Creatio AI CRM?

Our contacts want to execute on as much as possible. But maybe too much. Things can tend to slip Review collected by and hosted on G2.com.

Response from Irene Trofimova of Creatio AI CRM

Thank you for the review, Randall! We're glad our partner team has been sharp, proactive, and supportive.

We appreciate your feedback on keeping joint initiatives focused and on track. We've shared it with our partner team as we continue strengthening how we execute together.

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Anca A.

Enterprise (> 1000 emp.)

6/11/2026

"Banking made simple with inteligent Out-of-the-Box and End-to-End Solutions"

4.5/5

What do you like best about Creatio AI CRM?

Out of the box solutions, capabilities, integrated end to end flows Review collected by and hosted on G2.com.

What do you dislike about Creatio AI CRM?

Some small usability items (the next steps actions are available only when the next step buttons is activated) Review collected by and hosted on G2.com.

Response from Irene Trofimova of Creatio AI CRM

Thank you for the review, Anca! We're glad Creatio AI CRM's out-of-the-box banking solutions and integrated end-to-end flows give your team full traceability, all in a single place. We appreciate your feedback on accessing next-step actions and have shared it with our product team as we continue refining the user experience.

Validated ReviewerIncentivizedSource: G2 Gives Campaign

Nilda M.

Small-Business (50 or fewer emp.)

6/11/2026

"Highly Customizable No-Code Tool That Fits Almost Any Workflow"

5/5

What do you like best about Creatio AI CRM?

Highly customizable. Can be configured to almost any workflow Review collected by and hosted on G2.com.

What do you dislike about Creatio AI CRM?

Even though it is no code it is very complex and not very easy for a non technical person to configure. Review collected by and hosted on G2.com.

Response from Irene Trofimova of Creatio AI CRM

Thank you for the review, Nilda! We're glad Creatio AI CRM's customizability lets you configure it to almost any workflow, supporting clients across case management, CRM, and sales. We appreciate your feedback on configuration for non-technical users. Making our no-code platform accessible to everyone is a priority. AI Twin lets users simply describe what they need in natural language, and Creatio Academy offers guides and training to build confidence.

Validated ReviewerIncentivizedSource: G2 Gives Campaign

Andrew T.

Small-Business (50 or fewer emp.)

6/11/2026

"Automated Workflows and Great Customer Service—Everything We Need"

5/5

What do you like best about Creatio AI CRM?

Automated workflows and great customer service—this has everything we need. Review collected by and hosted on G2.com.

What do you dislike about Creatio AI CRM?

I’ve had trouble converting to Freedom UI, and I’m also running into issues with the marketing licenses. Review collected by and hosted on G2.com.

Response from Irene Trofimova of Creatio AI CRM

Thank you for the review, Andrew! We're glad Creatio AI CRM's automated workflows and customer service give your team everything it needs to manage accounts, leads, and onboarding efficiently. We appreciate your feedback on the transition to Freedom UI and on marketing licensing. Creatio Academy offers step-by-step guides for moving from Classic UI to Freedom UI, and our support team is ready to help with any licensing questions.

Validated ReviewerIncentivizedSource: G2 Gives Campaign

Katie B.

Mid-Market (51-1000 emp.)

6/11/2026

"Top notch! Flexible, Automated, and a Real Time-Saver—One Platform for Everything"

5/5

What do you like best about Creatio AI CRM?

Flexibility, automation. One platform for everything! Time saver, value Review collected by and hosted on G2.com.

What do you dislike about Creatio AI CRM?

There is nothing I can think of that I do not like Review collected by and hosted on G2.com.

Response from Irene Trofimova of Creatio AI CRM

Thank you for the fantastic review, Katie! We're glad Creatio AI CRM's flexibility and automation are saving your team time and delivering real value on one platform. It's great to hear Creatio is helping you build a single source of truth with clean data, create AI Agents, and optimize business functions with AI automation. Thanks for choosing Creatio!

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alex a.

Mid-Market (51-1000 emp.)

6/12/2026

"Create processes without code"

5/5

What do you like best about Creatio AI CRM?

The ease of creating processes and designing your screens, without the need for code Review collected by and hosted on G2.com.

What do you dislike about Creatio AI CRM?

It would be good to have technical support in Spanish, currently it is only available in English. Review collected by and hosted on G2.com.

Response from Irene Trofimova of Creatio AI CRM

Thank you for your review, Alex! We are glad that Creatio AI CRM allows you to create processes and design screens without code, and that it is supporting lead generation and tracking. We appreciate your comments about the technical support in Spanish and have shared them with our team.

Validated ReviewerIncentivizedSource: G2 Gives CampaignAI Translated