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Content Status Reviews & Product Details

Q: What is Content Status? A: Content Status is a digital shelf analytics and ecommerce content monitoring platform that helps brands, manufacturers, retailers, and distributors optimize product detail pages (PDPs) and outperform competitors. Key capabilities include: - Automated PDP audits for titles, descriptions, images, videos, specs, keywords, ratings, reviews, and Q&A. - Competitive benchmarking against top products and brands across 160+ retailer and distributor sites in 20+ industries - Quantitative & qualitative scorecards to measure content health, identify gaps, and prioritize fixes - Price monitoring, buy box tracking, and product availability checks down to the ZIP-code level - Share of search tracking (organic & paid) to improve ecommerce SEO and discoverability Who uses Content Status? Ecommerce, digital marketing, and merchandising teams at brands and retailers — from global enterprises to high-growth challengers — use Content Status to: - Increase online sales and conversion rates by improving low-scoring PDPs - Reduce manual auditing time by up to 75% - Gain real-time competitive insights to inform content strategy - Expand coverage globally, including major marketplaces (Amazon, Walmart, Target) and niche or regional retailers Why choose Content Status over other tools? - Faster onboarding: Go live in days, not months - Flexible retailer coverage: Add new sites in weeks - Scalable for any catalog size: From 100 SKUs to 100,000+ - Proven ROI: Customers see 27–102% conversion lifts when optimizing based on our scorecards If you want to fix what’s broken, fuel what converts, and dominate your digital shelf, Content Status is the platform that delivers measurable results — fast.

Seller

Content Status

Discussions

Content Status Community

Languages Supported

English

Product Description

Content Status provides brands and retailers with e-commerce product content visibility, validation and sales velocity they can’t get elsewhere. It's a scalable, self-service solution for those seeking to dominate the digital shelf, offering real-time visibility into competitive insights, content health, and share-of-search. Content Status equips brands and retailers to optimize their online presence and drive sales by ensuring product content is always accurate, consistent, and engaging. As a SaaS solution, there is no need to have IT involved in deployment. Our onboarding process allows your users to be productive in days and weeks, not months and years, with the ability to gather actionable insights from over 120 retail and distributor sites around the world. Our ability to add new sites in a matter of a couple weeks is a strategic advantage and allows us to tailor our solution to differing use cases, verticals and regions around the globe.

Overview by

Katy De Leon

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Content Status Media

Content Status Demo - Customizable Catalog View

Your catalog view is fully customizable, enabling you the ability to expose and explore your product audit data that matters most to you.

Content Status Demo - Your Audit Snapshot

Your audit records are kept organized and tidy, giving you clear visibility into your one-time, daily, weekly and monthly recurring audits.

Content Status Demo - Rolled Up Comparisons & Reporting

The Report Center provides "rolled up" summary report across your entire digital assortment, enabling you to view content health scores across brands, categories and/or retailers.

Content Status Demo - Product Level Monitoring - Previous vs Current

Monitor changes in your content or product specs from one audit to the next for all products included in recurring audits. You can even compare Live Content against your Master Data (PIM/DAM Source data).

Share-of-search and share-of-shelf page rankings are available on demand! Quickly identify the Page 1, Top 10 and Top 5 products across a variety of retailer sites, including insight into paid and sponsored search results.

Content Status Demo - Assign & Track Keywords

Bulk add or individually assign keywords to your products. Once assigned, Content Status can audit, monitor and and score the utilization of keywords across your retailer assortment.

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Will A.

Chief Operating Officer

Small-Business (50 or fewer emp.)

8/18/2025

"Innovative and customizable scraping tool!"

5/5

What do you like best about Content Status?

Really appreciate the agility the Content Status team has with their product. Base product is great, and the team is very capable of adapting the platform to do what we asked to help us track our listings across 13 different marketplaces and websites. Great thought partners to work with! Review collected by and hosted on G2.com.

What do you dislike about Content Status?

We worked with the Content Status team to customize our rules so we could compare our content to the standards we decided. Review collected by and hosted on G2.com.

Verified User in Cosmetics

Enterprise (> 1000 emp.)

9/24/2025

"Dashboard for Competitive Digital Shelf Optimization"

5/5

What do you like best about Content Status?

Agile Partner with turn-key dashboard solutions and KPI visualization with dedicated account management to support necessary on-boarding, customization, and automation of digital-shelf tracking. Review collected by and hosted on G2.com.

What do you dislike about Content Status?

Strongest market and ease of integration is US market. Some International Markets in foreign languages are not as easy to track/ integrate with the solution. Review collected by and hosted on G2.com.

What problems is Content Status solving and how is that benefiting you?

One source of truth in evaluating digital-shelf performance within key retailer.com ecommerce sites. Easy-to-use dashboard and straight forward KPIs and scorecards, allow for cross-functional product & brand teams to take action against key areas for product page optimization inclusive of content cards, product images, ratings & reviews, SEO copy, Inventory Status and ranking.

Snapshot view of all product page elements, was a great tool to utilize for agile optimization and leveling-up overall content and brand performance across various ecommerce partner sites.

Strong correlation between online product sales and share of shelf based on performance improvements to KPIs identified in dashboard. Review collected by and hosted on G2.com.

Bryanna T.

Mid-Market (51-1000 emp.)

5/14/2024

"Content Status is a mission-critical tool"

5/5

What do you like best about Content Status?

Being able to monitor product page data and gain real-time data and insights for how to improve our product pages. Review collected by and hosted on G2.com.

What do you dislike about Content Status?

None that I can think of. Every feature has been extremely useful for enhancing our content. Review collected by and hosted on G2.com.

Jenna S.

Director of Retailer eCommerce Site Merchandising

Mid-Market (51-1000 emp.)

10/25/2023

"ContentStatus has helped us optimize both our products and the way we work!"

4.5/5

What do you like best about Content Status?

ContentStatus has been a game-changer for our e-commerce business. In a rapidly evolving digital marketplace, having instant insights into the health and quality of our product pages is invaluable. This tool has made the process of optimizing our online presence incredibly efficient and effective. ContentStatus is a must-have for any brand aiming to excel across a variety of key retailer sites. It provides a comprehensive, user-friendly solution for optimizing product pages on retailer websites. The ability to understand, in real-time, the health and quality of our product listings and those of our competitors has been a game-changer. With over 150 actionable insights, ContentStatus empowers us to fine-tune our online presence with precision. No IT integration required and easily-exportable, weekly merch health scrapes is a game-changer. We wholeheartedly recommend ContentStatus to any brand looking to gain a competitive edge and deliver exceptional online shopping experiences. Matt and Viktor have been incredibly responsive to our suggestions and are quick to make updates based on our feedback. We're looking forward to expanding ContentStatus across our company in the future! Review collected by and hosted on G2.com.

What do you dislike about Content Status?

There aren't many cons about ContentStatus, especially since much of the automated technology is net new for our organization. Because it is ever-evolving, there are still many opportunities to continually enhance the tool, like adding more retailers to share-of-shelf and increasing the level of detail at which we scrape for imagery and content quality vs. quantity. Very excited to partner with the Content Status team on these future enhancements! Review collected by and hosted on G2.com.

Tracey T.

Enterprise (> 1000 emp.)

1/21/2024

"Enables easy customer site content reviews at a glance!"

4.5/5

What do you like best about Content Status?

The ContentStatus tool provides SKU by SKU details related to attribute data quality and content in an easy to use, convenient dashboard tool. It takes a bit of work to get setup with the sites and SKU's you want but once you are setup it provides a world of detailed info you likely wouldn't have been able to get otherwise. I actually never got to use the IDEA Connector functionality, but that will be a fantastic add. Review collected by and hosted on G2.com.

What do you dislike about Content Status?

The only thing I questioned about ContentStatus was that a very small amount of the data appeared to be wrong. When I spot checked a collection of SKU's there were a couple of minor inaccuracies, but those were addressed when brought up. Review collected by and hosted on G2.com.

Jamie K.

Partner, Business Development & Strategic Partnerships

Small-Business (50 or fewer emp.)

3/7/2023

"Content Status is a great tool!"

5/5

What do you like best about Content Status?

Content Status makes auditing and monitoring content on different retail sites much more manageable. It allows us to keep a better eye on a larger portfolio of products for our clients. Review collected by and hosted on G2.com.

What do you dislike about Content Status?

The native content health scoring is based on a 1 to 5 rating versus our primary retailers' percentage scoring metrics. But we still find this to be a useful tool to support our business. Review collected by and hosted on G2.com.

Theresa W.

National Account Executive

Enterprise (> 1000 emp.)

10/28/2021

"Wow, what an impact!"

5/5

What do you like best about Content Status?

What I like best about this tool is that you can customize according to what is important to you. If what is important now, changes, it is simple to update your audits or scorecards to align with your priorities. We have several product categories within our largest customer, and each type has its own set of standards and attributes. The scorecard portion of this tool allows you to customize your grading for each category to hit all the key metrics your customer expects! Review collected by and hosted on G2.com.

What do you dislike about Content Status?

There isn't anything to dislike about Content Status and the tools in which you have access. I'd love to see the ability to edit items in bulk due to the extensive product offering within our catalog. The bulk edit would be the ultimate, but this tool has already saved us so much time and helped us improve our scores leaps and bounds that it's well worth the single edit process. Review collected by and hosted on G2.com.

What problems is Content Status solving and how is that benefiting you?

Content status has allowed us to break the content down into more manageable groups and focus on product categories rather than our entire assortment at once. This tool has also allowed us to grade content providers to determine how well they are writing our product descriptions and how well they understand the customer rules or expectations. We have been able to assess providers using this tool which has aided us in making decisions on who to partner with on a larger scale. Review collected by and hosted on G2.com.

Joe T.

Global Aftermarket Catalog Manager

7/6/2022

"Fast & Accurate Content Auditing"

5/5

What do you like best about Content Status?

Quick, accurate, and easy to use. Implementation was a breeze! Review collected by and hosted on G2.com.

What do you dislike about Content Status?

Could use more retailers sites to choose from, but they are continually adding more. Review collected by and hosted on G2.com.

Preston K.

Sr. Director of Advertising & Content

Mid-Market (51-1000 emp.)

4/1/2022

"I would highly recommend Content Status for auditing & monitoring content"

4.5/5

What do you like best about Content Status?

Intuitive UI and in-depth reporting and analytics Review collected by and hosted on G2.com.

What do you dislike about Content Status?

Not able to publish content to other channels Review collected by and hosted on G2.com.

Recommendations to others considering Content Status:

Content Status has a great customer support team and is always responsive. Review collected by and hosted on G2.com.

What problems is Content Status solving and how is that benefiting you?

Being able to audit and grade content at scale is incredibly valuable to our clients while increasing our Content Team's performance. Review collected by and hosted on G2.com.

Brad C.

Worldwide Director of Sales & Strategic Accounts

Writing and Editing

Small-Business (50 or fewer emp.)

11/4/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"The best content monitoring tool and team in the business"

5/5

What do you like best about Content Status?

The platform is fantastic! User friendly, great data and it supports both my sales efforts and operations teams. We use it mostly for Amazon and Walmart, but are now spreading our wings to other retailers and doing customized projects too. What the team doesn't have, their partnership group is more than happy to collaborate with us on. Simply great people with expertise that I've grown to depend on. Review collected by and hosted on G2.com.

What do you dislike about Content Status?

It's pretty easy to figure out, but there could be a few more videos or pop-out explanations for some of the functionality. Review collected by and hosted on G2.com.