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Cognism Reviews & Product Details

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Averages based on real user reviews.

Time to Implement

1 month

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Cognism Reviews (1,316)

Reviews

Cognism Reviews (1,316)

4.5
1,316 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the ease of use and data accuracy of Cognism, highlighting its effective integration with CRM systems and LinkedIn, which streamlines their prospecting efforts. Many appreciate the intuitive interface and the ability to quickly find verified contact information, making their outreach more efficient. However, some users note that the availability of mobile numbers can be inconsistent, which may hinder their outreach efforts.

Pros & Cons

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Melanie W.
MW
Business Development representative
Mid-Market (51-1000 emp.)
"Efficient for Company Insights. Slight Gaps in Contact Reliability"
What do you like best about Cognism?

I use Cognism almost everyday abd it stands out for its easy implementation, ease of integration in your Daily work, intuitive interface and impressive speed, making it easy to navigate and highly efficient. I love the included access to valuable insights such as annual revenue and industry sector, which are essential for strategic prospecting. These capabilities make Cognism a very good tool for any sales development team. I have no insights about their Customer Support since I had never had to contact them - but maybe thats also a good sign ;-) Review collected by and hosted on G2.com.

What do you dislike about Cognism?

The main drawback is the accuracy of employee data. It’s not uncommon to find prospects listed who have left their companies. This can lead to wasted time and effort when reaching out, so as other have already mentiones before improving the frequency of updates would significantly enhance the platform’s reliability- or act on flagged numbers. Additionally, some email addresses appear to be generated intuitively based on patterns rather than verified, which can result in bounced emails. Phone numbers also often lead to gatekeepers instead of direct lines to the prospect, which adds another layer of difficulty for outreach. Review collected by and hosted on G2.com.

Thomas F.
TF
Account Executive
Enterprise (> 1000 emp.)
"Number one prospecting tool for sales reps"
What do you like best about Cognism?

In my experience, the mobile numbers provided by Cognism are highly accurate, especially thanks to the Diamond-Verified feature. Importing my account list into Cognism is straightforward, allowing me to quickly verify contacts' emails and phone numbers, and then reach out to them directly from the Cognism dashboard. Additionally, when I report an incorrect number, it gets updated promptly, ensuring that future users do not encounter the same issue. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

Overall, there are no major issues, but I have noticed that the extension sometimes takes a while to load on my LinkedIn. Additionally, it occasionally fails to update company names when they merge or change. There are also times when it logs duplicate information for accounts with similar names, though this is only a minor inconvenience. Review collected by and hosted on G2.com.

Brunella E.
BE
Business Developer Italy & Spain
Mid-Market (51-1000 emp.)
"Quick and Intuitive, But Needs to Improve Updates"
What do you like best about Cognism?

I like that Cognism is very fast and very intuitive to use. I find it to be a very useful and well-made tool because you can search not only by person with first and last name, but also by company, checking the latest annual revenue and the company's sector, which provides me with important details. I highly value the filters that allow me to choose the country of interest, as well as the maximum and minimum revenue I am looking for from the company and the person working there. I consider it an essential tool for a sales development department. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

They could improve the updating of employees. Many times prospects appear who have not worked at the company for months, even more than a year, and that is inconvenient when writing to or calling them. Review collected by and hosted on G2.com.

YH
Mid-Market (51-1000 emp.)
"Time-Saving Prospecting with High-Quality Data"
What do you like best about Cognism?

I mainly use Cognism for prospecting and building targeted lists. I love how easy it is to use and find the right decision makers. The data quality is really good, which saves a lot of time when prospecting. I also like how simple it is to create a targeted list and export them to our CRM. Using Cognism makes prospecting much faster, allowing me to quickly find decision makers and access verified emails or direct dials so I can spend less time researching and more time on actual outreach. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

Sometimes in the Middle East and African region contact details can be outdated, so you may come across emails or numbers that no longer work. Review collected by and hosted on G2.com.

Faris G.
FG
Mid-Market (51-1000 emp.)
"Streamlines Prospecting, Needs Regional Data Improvement"
What do you like best about Cognism?

I like how Cognism helps me find numbers easily, especially when I have LinkedIn open on the side, and it shows me the number for a specific person. This is what typically makes it easy for me to use. It allows me to smoothly reach out to prospects by viewing their name, background, email, and number all together. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

I work in the Middle Eastern region. Cognism's data for the Middle East is very fragmented, and it's not accurate. From my experience, many government entities do not have numbers or emails at all on Cognism. The initial setup was fairly easy, but it took some time to understand the system and learn the best practices. Review collected by and hosted on G2.com.

"Comprehensive Data Solution for EMEA Markets"
What do you like best about Cognism?

I use Cognism to find phone numbers and emails of event planners within Europe, and it solves several problems for me, like helping find the company email structure and company contact details. I appreciate the easy export onto my CRM system. What I like most is the extensive, true data on people I sell to. The initial setup was very easy. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

I wish I was able to create a contact list on Cognism that my colleagues couldn't see. I have my own log-in details as per license. I should be able to save lists of contacts on the system that when my colleagues log-in on their side should not be able to view. Review collected by and hosted on G2.com.

Rmeez A.
RA
SDR
Enterprise (> 1000 emp.)
"Accurate EMEA Data and Efficient Prospecting, But Room for Improvement"
What do you like best about Cognism?

What I like best about Cognism is how reliable and accurate the contact data is, especially for EMEA markets. The platform makes it easy to find verified phone numbers and emails, and the intent data helps our team prioritize leads more effectively. The Chrome Extension also saves a lot of time when prospecting directly from LinkedIn. Overall, it’s a powerful tool for improving pipeline quality and outbound efficiency. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

Occasionally, some of the contact data can be outdated or missing for niche industries or smaller regions, but this is quite rare. The Cognism team is proactive about improving coverage and regularly updates their database, which helps mitigate this over time. Review collected by and hosted on G2.com.

Abarna R.
AR
Small-Business (50 or fewer emp.)
"Efficient Lead Management, Needs Better Integration"
What do you like best about Cognism?

I like the filters that Cognism uses, such as regional headquarters and geographical location, which help me get the list of contacts effectively. It's very easy to export this list to Salesforce or any other CRM platform, and I really appreciate the integration capabilities it offers. It's quite user-friendly to use, so I had no problems with setting up and finding out how to access the data or information I needed. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

I think Cognism could improve by making the integration capabilities more efficient, especially when integrating multiple capabilities. Also, I'm only able to select 25 contacts per page, which is limiting. It would be more efficient if I could select more contacts at once. Review collected by and hosted on G2.com.

Ryan P.
RP
Business Development Representative (Mid-Market)
"Effective for Prospecting, Needs Better Data Quality"
What do you like best about Cognism?

I use Cognism for my outbound new business prospecting to find new decision makers and new contact details. It helps me build lists and map out accounts quickly for outreach. I like the fact that you can hunt new personas and I'd say 70/80% of the data is accurate. I also find it easy to use for the end user and it's been easy to use since I started. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

I feel like there is a lot of contacts on there that even under verified emails and mobiles, we get bounce backs or there is a lack of good mobiles. I've used sites such as Apollo to compare and they have a better email. Perhaps a refresh of the data? Review collected by and hosted on G2.com.

Saffron C.
SC
Sales Development Representative
Mid-Market (51-1000 emp.)
"Effective Lead Generation with Minor Search Limitations"
What do you like best about Cognism?

I like Cognism's AI search and search filters—they make it easier to find the people or accounts I'm looking for. The search is thorough through accounts and names. I also appreciate that Cognism is connected to Salesforce, which enhances its usefulness for me. The initial setup of Cognism was very easy, making it simple to start using it quickly. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

Sometimes the search doesn't pick up on people or accounts unless I'm really specific, and it's hard to filter for MSPs specifically as there is no option to do so. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

9 months

Average Discount

15%

Perceived Cost

$$$$$

How much does Cognism cost?

Data powered by BetterCloud.

Estimated Price

$$k - $$k

Per Year

Based on data from 19 purchases.

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Cognism Features
Contact Data Availability
Company Data Availability
Industry Research Availability
Contact Data Accuracy
Company Data Accuracy
Lead Builder
Integration to CRM/Marketing Automation
Data Cleaning/Enrichment
Lead Quality
Browser Extension
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Cognism