Clutch’s Customer Management Platform helps B2C brands identify, understand and motivate each segment of their customer base. Clutch empowers marketers to discover and identify their most valuable customers on an array of configurable dimensions from behavior to spend to frequency to evangelism, rewarding them with the currency of their choice and fostering true loyalty. Clutch’s loyalty solution offers enterprise-level features for structured, rules-based or points programs as well as unstructured loyalty initiatives. Clutch goes beyond the one size fits all model for loyalty programs, taking a personalized approach that leverages data management, segmentation, scoring and multi channel delivery. Full platform capabilities include: - Data management, segmentation & analytics - Campaign strategy & design - Multi channel delivery (sms, mms, digital wallet, email, direct mail) - Gamified content (scratch-to-win, sweepstakes, referral programs) - Stored value (physical & egift cards, promotions, merchandise credit - Currency management, cross location & franchise settlement