# Top 10 Clay Alternatives & Competitors **Average Rating:** 4.6/5 **Total Number of Reviews:** 6 If you are considering Clay, you may also want to investigate similar alternatives or competitors to find the best solution. AI Sales Assistant Software is a widely used technology, and many people are seeking simple, sophisticated software solutions with opportunity and pipeline management , meeting scheduling , and sales forecasting . Other important factors to consider when researching alternatives to Clay include reliability and ease of use. The best overall Clay alternative is Apollo.io. Other similar apps like Clay are GTM Workspace - Powered by ZoomInfo, Zoho CRM, Agentforce Sales (formerly Salesforce Sales Cloud), and HubSpot Sales Hub. Clay alternatives can be found in [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant) but may also be in [CRM Software](https://www.g2.com/categories/crm) or [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence). ## Best Paid & Free Alternatives to Clay - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Fathom](https://www.g2.com/products/fathom-video/reviews) - [Gong](https://www.g2.com/products/gong/reviews) - [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) - [Clari](https://www.g2.com/products/clari/reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) ## Top 10 Alternatives to Clay Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Clay stacks up to the competition, check reviews from current & previous users in industries like Computer Software, Accounting, and Management Consulting, and find the best product for your business. ### 1. [Apollo.io](https://www.g2.com/products/apollo-io/reviews) By Apollo.io **Average Rating:** 4.7/5 **Total Reviews:** 9,791 Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M contacts and 35M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises. Categories in common with Clay: [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant) **Compare:** [Clay vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-clay-clay) **Compare Apollo.io with other alternatives:** - [Apollo.io vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/apollo-io-vs-gtm-workspace-powered-by-zoominfo) - [Apollo.io vs Zoho CRM](https://www.g2.com/compare/apollo-io-vs-zoho-crm) - [Apollo.io vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-apollo-io) - [Apollo.io vs HubSpot Sales Hub](https://www.g2.com/compare/apollo-io-vs-hubspot-sales-hub) - [Apollo.io vs Fathom](https://www.g2.com/compare/apollo-io-vs-fathom-video) - [Apollo.io vs Gong](https://www.g2.com/compare/apollo-io-vs-gong) - [Apollo.io vs G2 Marketing Solutions](https://www.g2.com/compare/apollo-io-vs-g2) - [Apollo.io vs Clari](https://www.g2.com/compare/apollo-io-vs-clari) - [Apollo.io vs Salesloft](https://www.g2.com/compare/apollo-io-vs-salesloft) ### 2. [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) By ZoomInfo **Average Rating:** 4.5/5 **Total Reviews:** 9,110 GTM Workspace is a unified sales execution platform that brings together CRM data, ZoomInfo intelligence, engagement history, and buying signals in one consolidated view - so account executives and account managers can manage their entire book of business, prioritize pipeline, and act on the best opportunities without ever switching tools. Categories in common with Clay: [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant) **Compare:** [Clay vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/clay-clay-vs-gtm-workspace-powered-by-zoominfo) **Compare GTM Workspace - Powered by ZoomInfo with other alternatives:** - [GTM Workspace - Powered by ZoomInfo vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-gtm-workspace-powered-by-zoominfo) - [GTM Workspace - Powered by ZoomInfo vs Zoho CRM](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-zoho-crm) - [GTM Workspace - Powered by ZoomInfo vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-gtm-workspace-powered-by-zoominfo) - [GTM Workspace - Powered by ZoomInfo vs HubSpot Sales Hub](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-hubspot-sales-hub) - [GTM Workspace - Powered by ZoomInfo vs Fathom](https://www.g2.com/compare/fathom-video-vs-gtm-workspace-powered-by-zoominfo) - [GTM Workspace - Powered by ZoomInfo vs Gong](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-gong) - [GTM Workspace - Powered by ZoomInfo vs G2 Marketing Solutions](https://www.g2.com/compare/g2-vs-gtm-workspace-powered-by-zoominfo) - [GTM Workspace - Powered by ZoomInfo vs Clari](https://www.g2.com/compare/clari-vs-gtm-workspace-powered-by-zoominfo) - [GTM Workspace - Powered by ZoomInfo vs Salesloft](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-salesloft) ### 3. [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) By Zoho **Average Rating:** 4.1/5 **Total Reviews:** 2,948 Zoho CRM helps you to attract, retain, delight customers and grow your company into a customer-focused organization. Categories in common with Clay: [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant) **Compare:** [Clay vs Zoho CRM](https://www.g2.com/compare/clay-clay-vs-zoho-crm) **Compare Zoho CRM with other alternatives:** - [Zoho CRM vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-zoho-crm) - [Zoho CRM vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-zoho-crm) - [Zoho CRM vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-zoho-crm) - [Zoho CRM vs HubSpot Sales Hub](https://www.g2.com/compare/hubspot-sales-hub-vs-zoho-crm) - [Zoho CRM vs Fathom](https://www.g2.com/compare/fathom-video-vs-zoho-crm) - [Zoho CRM vs Gong](https://www.g2.com/compare/gong-vs-zoho-crm) - [Zoho CRM vs G2 Marketing Solutions](https://www.g2.com/compare/g2-vs-zoho-crm) - [Zoho CRM vs Clari](https://www.g2.com/compare/clari-vs-zoho-crm) - [Zoho CRM vs Salesloft](https://www.g2.com/compare/salesloft-vs-zoho-crm) ### 4. [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) By Salesforce **Average Rating:** 4.4/5 **Total Reviews:** 25,876 Sell faster, smarter, and more efficiently with AI + Data + CRM. Boost productivity and grow in a whole new way with Sales Cloud. Categories in common with Clay: [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant) **Compare:** [Clay vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-clay-clay) **Compare Agentforce Sales (formerly Salesforce Sales Cloud) with other alternatives:** - [Agentforce Sales (formerly Salesforce Sales Cloud) vs Apollo.io](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-apollo-io) - [Agentforce Sales (formerly Salesforce Sales Cloud) vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-gtm-workspace-powered-by-zoominfo) - [Agentforce Sales (formerly Salesforce Sales Cloud) vs Zoho CRM](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-zoho-crm) - [Agentforce Sales (formerly Salesforce Sales Cloud) vs HubSpot Sales Hub](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-hubspot-sales-hub) - [Agentforce Sales (formerly Salesforce Sales Cloud) vs Fathom](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-fathom-video) - [Agentforce Sales (formerly Salesforce Sales Cloud) vs Gong](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-gong) - [Agentforce Sales (formerly Salesforce Sales Cloud) vs G2 Marketing Solutions](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-g2) - [Agentforce Sales (formerly Salesforce Sales Cloud) vs Clari](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-clari) - [Agentforce Sales (formerly Salesforce Sales Cloud) vs Salesloft](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-salesloft) ### 5. [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) By HubSpot **Average Rating:** 4.4/5 **Total Reviews:** 13,909 Sales Hub is a modern sales software that helps teams build pipeline, accelerate deal velocity, and create stronger customer connections. Powered by HubSpot’s Smart CRM, it combines AI, automation, and insights in one easy-to-use platform, so reps can sell smarter and scale without added complexity. Categories in common with Clay: [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant) **Compare:** [Clay vs HubSpot Sales Hub](https://www.g2.com/compare/clay-clay-vs-hubspot-sales-hub) **Compare HubSpot Sales Hub with other alternatives:** - [HubSpot Sales Hub vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-hubspot-sales-hub) - [HubSpot Sales Hub vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-hubspot-sales-hub) - [HubSpot Sales Hub vs Zoho CRM](https://www.g2.com/compare/hubspot-sales-hub-vs-zoho-crm) - [HubSpot Sales Hub vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-hubspot-sales-hub) - [HubSpot Sales Hub vs Fathom](https://www.g2.com/compare/fathom-video-vs-hubspot-sales-hub) - [HubSpot Sales Hub vs Gong](https://www.g2.com/compare/gong-vs-hubspot-sales-hub) - [HubSpot Sales Hub vs G2 Marketing Solutions](https://www.g2.com/compare/g2-vs-hubspot-sales-hub) - [HubSpot Sales Hub vs Clari](https://www.g2.com/compare/clari-vs-hubspot-sales-hub) - [HubSpot Sales Hub vs Salesloft](https://www.g2.com/compare/hubspot-sales-hub-vs-salesloft) ### 6. [Fathom](https://www.g2.com/products/fathom-video/reviews) By Fathom **Average Rating:** 5.0/5 **Total Reviews:** 6,990 Fathom records, transcribes, highlights, and summarizes your meetings so you can focus on the conversation. Reviewers say compared to Clay, Fathom is: - More usable - Easier to set up Categories in common with Clay: [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant) **Compare:** [Clay vs Fathom](https://www.g2.com/compare/clay-clay-vs-fathom-video) **Compare Fathom with other alternatives:** - [Fathom vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-fathom-video) - [Fathom vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/fathom-video-vs-gtm-workspace-powered-by-zoominfo) - [Fathom vs Zoho CRM](https://www.g2.com/compare/fathom-video-vs-zoho-crm) - [Fathom vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-fathom-video) - [Fathom vs HubSpot Sales Hub](https://www.g2.com/compare/fathom-video-vs-hubspot-sales-hub) - [Fathom vs Gong](https://www.g2.com/compare/fathom-video-vs-gong) - [Fathom vs G2 Marketing Solutions](https://www.g2.com/compare/fathom-video-vs-g2) - [Fathom vs Clari](https://www.g2.com/compare/clari-vs-fathom-video) - [Fathom vs Salesloft](https://www.g2.com/compare/fathom-video-vs-salesloft) ### 7. [Gong](https://www.g2.com/products/gong/reviews) By Gong **Average Rating:** 4.7/5 **Total Reviews:** 6,679 The patented Gong Revenue Intelligence Platform™ captures and understands every customer interaction, then delivers insights at scale, empowering revenue teams to make decisions based on data instead of opinions. Reviewers say compared to Clay, Gong is: - More usable Categories in common with Clay: [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant) **Compare:** [Clay vs Gong](https://www.g2.com/compare/clay-clay-vs-gong) **Compare Gong with other alternatives:** - [Gong vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-gong) - [Gong vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-gong) - [Gong vs Zoho CRM](https://www.g2.com/compare/gong-vs-zoho-crm) - [Gong vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-gong) - [Gong vs HubSpot Sales Hub](https://www.g2.com/compare/gong-vs-hubspot-sales-hub) - [Gong vs Fathom](https://www.g2.com/compare/fathom-video-vs-gong) - [Gong vs G2 Marketing Solutions](https://www.g2.com/compare/g2-vs-gong) - [Gong vs Clari](https://www.g2.com/compare/clari-vs-gong) - [Gong vs Salesloft](https://www.g2.com/compare/gong-vs-salesloft) ### 8. [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) By G2 **Average Rating:** 4.6/5 **Total Reviews:** 5,717 G2 Marketing Solutions is a buyer intelligence and demand generation platform that enables businesses to reach and engage software buyers who are actively researching solutions. Built on G2’s marketplace, which attracts millions of buyers each year, the platform provides access to verified reviews, buyer activity data, and insights into how customers evaluate products, categories, and competitors. The platform includes capabilities such as Buyer Intent data, product profiles, review collection, and market intelligence to help organizations identify in-market accounts, improve visibility, and support go-to-market strategies. By leveraging real-time buyer behavior signals and integrating with sales and marketing tools, businesses can prioritize outreach, align with buyer readiness, and drive more efficient pipeline generation. Categories in common with Clay: [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant) **Compare:** [Clay vs G2 Marketing Solutions](https://www.g2.com/compare/clay-clay-vs-g2) **Compare G2 Marketing Solutions with other alternatives:** - [G2 Marketing Solutions vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-g2) - [G2 Marketing Solutions vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/g2-vs-gtm-workspace-powered-by-zoominfo) - [G2 Marketing Solutions vs Zoho CRM](https://www.g2.com/compare/g2-vs-zoho-crm) - [G2 Marketing Solutions vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-g2) - [G2 Marketing Solutions vs HubSpot Sales Hub](https://www.g2.com/compare/g2-vs-hubspot-sales-hub) - [G2 Marketing Solutions vs Fathom](https://www.g2.com/compare/fathom-video-vs-g2) - [G2 Marketing Solutions vs Gong](https://www.g2.com/compare/g2-vs-gong) - [G2 Marketing Solutions vs Clari](https://www.g2.com/compare/clari-vs-g2) - [G2 Marketing Solutions vs Salesloft](https://www.g2.com/compare/g2-vs-salesloft) ### 9. [Clari](https://www.g2.com/products/clari/reviews) By Salesloft **Average Rating:** 4.6/5 **Total Reviews:** 5,610 With Clari, sales leaders get instant insight about their forecast and deal progress, with a direct line to reps to coach and align on next steps to close. Categories in common with Clay: [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant) **Compare:** [Clay vs Clari](https://www.g2.com/compare/clari-vs-clay-clay) **Compare Clari with other alternatives:** - [Clari vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-clari) - [Clari vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/clari-vs-gtm-workspace-powered-by-zoominfo) - [Clari vs Zoho CRM](https://www.g2.com/compare/clari-vs-zoho-crm) - [Clari vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-clari) - [Clari vs HubSpot Sales Hub](https://www.g2.com/compare/clari-vs-hubspot-sales-hub) - [Clari vs Fathom](https://www.g2.com/compare/clari-vs-fathom-video) - [Clari vs Gong](https://www.g2.com/compare/clari-vs-gong) - [Clari vs G2 Marketing Solutions](https://www.g2.com/compare/clari-vs-g2) - [Clari vs Salesloft](https://www.g2.com/compare/clari-vs-salesloft) ### 10. [Salesloft](https://www.g2.com/products/salesloft/reviews) By Salesloft **Average Rating:** 4.5/5 **Total Reviews:** 4,287 Salesloft powers durable revenue growth for the world’s most demanding companies. Salesloft’s industry-leading Revenue Orchestration Platform uses purpose-built AI to help market-facing teams prioritize and take action on what matters most, from first touch to upsell and renewal. More than 5,000 customers including Google, 3M, IBM, Shopify, Square, and Cisco gain a performance force multiplier with Salesloft by shifting to a durable revenue engagement model, helping them solve the complexities of modern B2B sales and unlock revenue efficiency. Categories in common with Clay: [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant) **Compare:** [Clay vs Salesloft](https://www.g2.com/compare/clay-clay-vs-salesloft) **Compare Salesloft with other alternatives:** - [Salesloft vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-salesloft) - [Salesloft vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-salesloft) - [Salesloft vs Zoho CRM](https://www.g2.com/compare/salesloft-vs-zoho-crm) - [Salesloft vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-salesloft) - [Salesloft vs HubSpot Sales Hub](https://www.g2.com/compare/hubspot-sales-hub-vs-salesloft) - [Salesloft vs Fathom](https://www.g2.com/compare/fathom-video-vs-salesloft) - [Salesloft vs Gong](https://www.g2.com/compare/gong-vs-salesloft) - [Salesloft vs G2 Marketing Solutions](https://www.g2.com/compare/g2-vs-salesloft) - [Salesloft vs Clari](https://www.g2.com/compare/clari-vs-salesloft) ## Explore Articles - [Which payment analytics solutions provide predictive insights on customer payment churn?](https://www.g2.com/discussions/which-payment-analytics-solutions-provide-predictive-insights-on-customer-payment-churn) - [Is Datasite Diligence worth it for M&A software?](https://www.g2.com/discussions/is-datasite-diligence-actually-worth-it-for-m-a-software-teams-managing-large-enterprise-deployments) - [What platform provides analytics on interview performance?](https://www.g2.com/discussions/what-platform-provides-analytics-on-interview-performance) - [What are the most reliable insurance policy administration systems based on reviews from large insurance organisations managing high policy volumes?](https://www.g2.com/discussions/what-are-the-most-reliable-insurance-policy-administration-systems-based-on-reviews-from-large-insurance-organisations-managing-high-policy-volumes) - [Best sales app for improving team performance](https://www.g2.com/discussions/best-sales-app-for-improving-team-performance) - [What are the most reliable managed mobility services platforms based on reviews from long-term enterprise users?](https://www.g2.com/discussions/what-are-the-most-reliable-managed-mobility-services-platforms-based-on-reviews-from-long-term-enterprise-users ) ## Spotlight Categories - [Remote Monitoring & Management (RMM) Software](https://www.g2.com/categories/remote-monitoring-management-rmm) - [Electronic Data Interchange (EDI) Software](https://www.g2.com/categories/electronic-data-interchange-edi) - [Compensation Management Software](https://www.g2.com/categories/compensation-management)