# BrightTALK (Informa TechTarget) Reviews **Vendor:** Informa TechTarget **Category:** [Webinar Platforms](https://www.g2.com/categories/webinar) **Average Rating:** 4.0/5.0 **Total Reviews:** 101 ## About BrightTALK (Informa TechTarget) Informa TechTarget's BrightTALK® is an all-in-one solution for marketers, helping you create quality content and drive demand. Unlike other webinar platforms, BrightTALK has a built-in audience of active B2B buyers, enabling you to easily engage with new and existing prospects to build community, demand and revenue. ## BrightTALK (Informa TechTarget) Pros & Cons **What users like:** - Users appreciate the **intuitive and easy-to-use platform** of BrightTALK, enhancing their overall experience and engagement. (8 reviews) - Users appreciate the **helpful vendor support** and find BrightTALK intuitive and effective for seamless webinar hosting. (7 reviews) - Users value the **incredible support** from BrightTALK, which enhances their marketing efforts and lead generation strategies. (4 reviews) - Users value the **easy attendee management** of BrightTALK, facilitating seamless webinar setups and effective engagement with prospects. (3 reviews) - Users appreciate the **easy setup** of BrightTALK, enabling quick webinar promotion and seamless integration with tools. (3 reviews) - Event Management (2 reviews) - Users praise the **attentive support team** and **robust features** that enhance their webinar experience on BrightTALK. (2 reviews) - Access Convenience (1 reviews) - Affordable (1 reviews) - Communication (1 reviews) **What users dislike:** - Users note **missing advanced features** like editing and permissions, making the platform less effective for large teams. (3 reviews) - Users experience **poor customer support** with BrightTALK, especially regarding communication and troubleshooting for technical problems. (3 reviews) - Users find the **disjointed systems and slow setup** of BrightTALK to be frustrating and overly complicated. (2 reviews) - Users find the **learning curve steep** due to numerous features, which can be confusing for less tech-savvy individuals. (2 reviews) - Users face **limitations in advanced editing, permissions, and account communication** , hindering optimal use of BrightTALK. (2 reviews) - Users find **poor audience engagement** in BrightTALK due to limited features and lack of attendee visibility during webinars. (2 reviews) - Users experience **webinar issues** with BrightTALK, including poor visibility on attendees and complex event management. (2 reviews) - Application Instability (1 reviews) - Users find the **attendee management awkward** , lacking visibility of participants during webinars and facing backend challenges. (1 reviews) - Audio Issues (1 reviews) ## BrightTALK (Informa TechTarget) Reviews ### 1. best software for teams **Rating:** 5.0/5.0 stars **Reviewed by:** Shalinder K. | Application Support Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2022 **What do you like best about BrightTALK (Informa TechTarget)?** very user friendly and easy to learn all the features **What do you dislike about BrightTALK (Informa TechTarget)?** There is nothing that I dislike this is the best software overall **Recommendations to others considering BrightTALK (Informa TechTarget):** Beat software yoy can ever get **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** communication with team scheduling meeting and using form and integerating with office outlook ### 2. BrightTALK is a great platform to deliver a seamless webinar experience **Rating:** 4.5/5.0 stars **Reviewed by:** Eva T. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2021 **What do you like best about BrightTALK (Informa TechTarget)?** We use BrightTALK weekly to run webinars and live talks. It's the heart of our 'Always-on marketing machine'. For our needs, this is the best platform for delivering a seamless experience to our existing audiences and acquiring new ones. When using BrightTALK's Lead campaigns we can leverage the full potential of the platform in finding new subscribers to our channel and keep on delivering quality content. **What do you dislike about BrightTALK (Informa TechTarget)?** I'd like to have more cloning possibilities, ie Attachments. Now we need to re-type these every time when setting up a new Talk. **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** Find new audiences and offer them content they like to see. ### 3. Simplifying production of webinars and improving lead quality **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah C. | Director of Product Marketing & Thought Leadership, Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2021 **What do you like best about BrightTALK (Informa TechTarget)?** BrightTALK is an easy platform to use with an incredibly responsive support team. I used BrightTALK at my last job, and made adding the tool one of my priorities in kicking off a new Thought Leadership program at my new job. **What do you dislike about BrightTALK (Informa TechTarget)?** I sometimes have to poke around a bit to find the information I need on my channel. But for the most part, I find the platform user friendly. **Recommendations to others considering BrightTALK (Informa TechTarget):** The subscription model for the webinar platform allows you to do unlimited broadcasts and is quite cost-effective. The tool is easy for both the administrator of the account to use as well as the speakers, plus the built-in audience and AI tools used for promotion can help you build your audience. If you have a big ideas but a small staff and limited budget, you can't find a better use of money for online events. **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** As a leader in the industry, we need a platform to use to educate buyers about the technology and our offerings. We are just kicking off our first webinar, but I have big plans to start ongoing series and expect to show an exceptional ROI after our first year. ### 4. Great platform - and customer success team! **Rating:** 4.0/5.0 stars **Reviewed by:** Zoe H. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2021 **What do you like best about BrightTALK (Informa TechTarget)?** We have been using this for over a year now - love how easy it is to use (especially with the new UI). My customer success team (EMILY!) has been amazing. Always quick to respond and great tips for an even better ROI. Highly recommend giving this a go if your company is looking to start diving into the webinar world. **What do you dislike about BrightTALK (Informa TechTarget)?** No big dislikes, I think the integration with Salesforce needs to be updated, but it is fine as is. **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** Getting our product in front of a new audience AND nurturing returning leads with new content. ### 5. Great place for professionals to update themselves with the latest in their respective fields. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2022 **What do you like best about BrightTALK (Informa TechTarget)?** The best feature we like is the viewing certificates. Quality webinars and talks boost our executive's knowledge and keep them up to date with the various advancements. **What do you dislike about BrightTALK (Informa TechTarget)?** There is nothing to dislike. Specific international IP Address' is blocked, and some of our executives can only access the website via a VPN. There should be more languages support. **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** It has been very helpful during the COVID lockdown. Our executives and consultants have improved knowledge of various information technology advances and risk and financial management updates. ### 6. Disappointing issues **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2021 **What do you like best about BrightTALK (Informa TechTarget)?** Their customer success manager did try to help us when we had issues (thanks Trish!). **What do you dislike about BrightTALK (Informa TechTarget)?** Unfortunately, there are several things that I am unhappy with. We had multiple issues with the integration to HubSpot, where some contacts data either didn't come through partially or at all. We also had bad experience with their lead generation package, as leads from BT were of significatnly worse quality then what we could aquire by promoting the webianrs via LinkedIn, which resulted in MQL costs 3x as high. We had further issues that during onboarding some aspects of how the platform work (ie. people can too easily register by accident to a webinar, even though someone is marked as having "viewed" a webinar this may not be the case and viewing duration should be used for lead qualificaiton) led to lots of frustration from the sales team, who would call people who did not even remember registering. **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** We wanted to use Brighttalk to increase our lead generation. We did achieve this, but the lead quality is very low and not worth the investment. As a platform, there are way too many issues with it. ### 7. Don't waste your time, money and emotions. **Rating:** 0.0/5.0 stars **Reviewed by:** Michael Y. | Vice President Global Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2021 **What do you like best about BrightTALK (Informa TechTarget)?** Platform for webinars in cyber security. **What do you dislike about BrightTALK (Informa TechTarget)?** Everything. The service, the product is really buggy and hard to use. The BT team tries to squeeze more money out of you after getting paid a premium. The integrations took half year to work properly. Can't launch a campaign because they want more money for better targeting, after you paid for it already. **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** Nothing, use Zoom and upload to your website / youtube for the same results at a fraction of the price. ### 8. Bright Talk Review. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 10, 2022 **What do you like best about BrightTALK (Informa TechTarget)?** The structure, moderator(s) and networking. **What do you dislike about BrightTALK (Informa TechTarget)?** Nothing, I am a speaker for Bright Talk, not using their products per se. **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** Trying to understand and learn how organizations are working with people, process and technology, implementation, wins, and outcomes. client benefits. ### 9. Very easy tool to create a webinar with the necessary steps. **Rating:** 5.0/5.0 stars **Reviewed by:** Gerardo M. | Co-Founder, Enterprise (> 1000 emp.) **Reviewed Date:** October 23, 2021 **What do you like best about BrightTALK (Informa TechTarget)?** BrightTALK includes everything you need to create a successful webinar and integrates another tool to register new contacts and have the right access to the webinar, for instance using Hubspot. Then your contacts won't miss the links and the right announcements on time to be able to access the webinar. **What do you dislike about BrightTALK (Informa TechTarget)?** I think the BrightTALK interface could have an UX update, to look more modern. **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** I needed to creat a Webinar for an online event, I already had the user base in Hubspot, so BrightTALK was the right tool to create this online event. ### 10. BrightTALK **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2021 **What do you like best about BrightTALK (Informa TechTarget)?** BrighTALK allows you to host webinars right from their platform. You have multiple options when choosing to upload media which makes the integration process seamless. **What do you dislike about BrightTALK (Informa TechTarget)?** Sometimes BrightTALK can be hard to navigate, but the website has everything you would need. **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** Benefits include being able to record your webinars and upload them to other places such as YouTube for people to continue watching them. ### 11. this was one of the best webinars I attended **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2022 **What do you like best about BrightTALK (Informa TechTarget)?** My events coordinator said it was easy to use with excellent connectivity. **What do you dislike about BrightTALK (Informa TechTarget)?** It took us a while to understand the product, but it was worth it. **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** We are able to see the event attendees in real time. Great reporting tool ### 12. Great platform for growing webinars and lead gen **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2021 **What do you like best about BrightTALK (Informa TechTarget)?** The interface is super easy to use and the campaigns have driven additional leads to our webinars. **What do you dislike about BrightTALK (Informa TechTarget)?** The embed the channel into the website could use some ui/ux work **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** Driving more leads to our webinars and an easier to manage webinar platform ### 13. Love working with BrightTalk **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2021 **What do you like best about BrightTALK (Informa TechTarget)?** The ease to get leads is very impressive **What do you dislike about BrightTALK (Informa TechTarget)?** It's not possible to create your own campaigns. That's flexibility that could be added **Recommendations to others considering BrightTALK (Informa TechTarget):** Use the Marketo integration **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** It's a tool to get leads in your own database very easily with the Marketo integration ### 14. Great platform! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2021 **What do you like best about BrightTALK (Informa TechTarget)?** Webinars are promoted to a larger audience through the BrightTalk community. **What do you dislike about BrightTALK (Informa TechTarget)?** The lead form is very long and may hurt conversion rates. **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** BrightTalk allows us to easily host webinars with lots of built-in capabilities (registration and follow-up emails, sync to Hubspot, lead forms) ### 15. Great platform, excellent quality audiences **Rating:** 4.5/5.0 stars **Reviewed by:** Peter W. | Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2021 **What do you like best about BrightTALK (Informa TechTarget)?** I've presented on the BrightTALK platform for many years. The audience reach is excellent and their summits provide a good focus for particular subjects. Their support service is also very helpful. **What do you dislike about BrightTALK (Informa TechTarget)?** There isn't much to dislike. Since they updated their platform, it has resolved some of the usability issues I had in the past. **Recommendations to others considering BrightTALK (Informa TechTarget):** Build a relationship with an event manager and stay in touch to get early heads up for future summit opportunities **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** BrightTALK provides me with a personalised channel to promote my webinars. The analysis of attendees and feedback is also very valuable. ### 16. Easy to produce and host, Excellent audience **Rating:** 5.0/5.0 stars **Reviewed by:** Frank B. | Director of Account Management, Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2021 **What do you like best about BrightTALK (Informa TechTarget)?** Once I got the hang of posting content and producing talks, I find the platform very intuitive and reliable. I create little 2-week project plans with my clients to produce, promote, analyze, and follow up on talks. **What do you dislike about BrightTALK (Informa TechTarget)?** Sometimes I'm concerned that audiences aren't engaged enough- could be my content's fault! But also the fatigue of too many online events / promotions from BrightTALK. **Recommendations to others considering BrightTALK (Informa TechTarget):** Make sure you have the time to learn and optimize and keep posting content! Make your channel consistent and good, and BrightTALK audiences will engage. **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** Attracting relevant prospects to our content. Professional production and repeatable promotion. ### 17. Easy-to-use webinar platform, augmented with community-building tools **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2021 **What do you like best about BrightTALK (Informa TechTarget)?** Our marketing team has used BrightTalk as a central part of our inbound and nurturing strategy for 2 years. BrightTalk's interface has been dead simple for our subject matter experts to use, and their team has consistently added new features and capabilities. When we've needed support, their team has also responded rapidly. The difference between BrightTalk and other webinar platforms is that BrightTalk has worked to build a community around the people who present on its platforms. They want to be the "YouTube of webinars," so they offer recommendation tools designed to bring in newcomers interested in your topic. **What do you dislike about BrightTALK (Informa TechTarget)?** The audience-facing interface is kind of ugly. Ditto for their automated email reminders. (Though you do have the ability of turning those off and sending your own messages.) While we like the recommendation tools, it does bring a lot of randos into our registration lists. If you're using BrightTalk as a lead generation tool, that's not great. BrightTalk does offer vetting / segmentation tools, but those are another (expensive, I'd argue) upcharge. **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** In 2020, our live events completely evaporated. BrightTalk's webinars gave us a new (and less expensive) way to engage with our audience. We especially like their on-camera Talks; we use them to host a monthly Q&A with our CEO, which has helped us stay on prospects' minds. ### 18. Review for BrightTalk **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2021 **What do you like best about BrightTALK (Informa TechTarget)?** The platform is very user-friendly and easy to navigate. **What do you dislike about BrightTALK (Informa TechTarget)?** I don't think there's really anything that I would say I dislike! **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** It's a great place to extend the life of content. ### 19. allow me to create a channel where I can store and save all the information from my webinars **Rating:** 3.5/5.0 stars **Reviewed by:** Fernando P. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2020 **What do you like best about BrightTALK (Informa TechTarget)?** Its interface turns out to be its main attraction and point in its favor, the fact that it can easily without any problems to create, view or save the webinars that we carry out in our company in a much easier and simpler way, the fact that it allows me to create a channel where I can store and save all the information of my webinars made for me constitutes a powerful tool, since it allows me to have greater control and order of the webinars made by me, the quality of the audio and video They are quite good, which is of great help when showing quality information to my followers, their customer service team is quite practical and receptive when attending one with any inconvenience that may arise. **What do you dislike about BrightTALK (Informa TechTarget)?** It has some small errors but these do not affect the performance or functionality of this application. **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** It has been very useful for me to create a channel where I can make my webinars and that they are available at any time for my subscribers, basically it helped me create a kind of YouTube channel but let's say more exclusive, since they can only enter the people who have access to the content that I publish, in general terms, I have been quite pleased that the application seems phenomenal to me and the fact that I can have more control and easier access to the content that I publish seems extremely Useful. ### 20. Streamlines all your webinar activities so you don't worry about a thing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2021 **What do you like best about BrightTALK (Informa TechTarget)?** I like how easy it is to set up a webinar, have the registrations managed by the platform and the FU as well. The team's customer support is above anything else I've ever received from a marketing tool, they are very responsive and do a great job in supporting the implementation process. **What do you dislike about BrightTALK (Informa TechTarget)?** The webinar platform itself needs some improvements like the ability to play a video and talk simultaneously while its running or the ability to see the speaker while the presentation in deiaplayed. **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** We wanted to get our content available to more crowds and to streamline the webinar process from registration to FU. ### 21. their customer service team is quite efficient when it comes to solving doubts **Rating:** 3.0/5.0 stars **Reviewed by:** Wenderson U. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 11, 2020 **What do you like best about BrightTALK (Informa TechTarget)?** Its ease of use is extremely useful, in fact thanks to this I have been able to improve the quality of my videos and subscribers to my channel all in a fairly simple, easy and fast way, the interface provides a quite pleasant experience, without any need by making greater efforts, it is capable of doing everything we want in a fairly agile and uncomplicated way, its customer service team is quite receptive and efficient when it comes to solving existing doubts or concerns. Personally, it has helped us to improve the quality of our webinars and to keep everything in a much more efficient order than we were always managing (which was practically non-existent), I really think it is a good tool that meets what promises. **What do you dislike about BrightTALK (Informa TechTarget)?** I consider that it needs to improve some things, such as its connection stability, its flexibility in terms of use and achieving greater integrations with other applications in order to get more out of this application. **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** Above all to maintain a better order of my webinars, since this tool has allowed me to create the equivalent of a YouTube channel where I can upload all the material that I have available so that my clients and followers can access at any time to see the material that provokes them in a simple, easy and fast way. ### 22. Broadcast Platform & Not Engagement Platform **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2020 **What do you like best about BrightTALK (Informa TechTarget)?** Easy to use and provide demo but the limited features definitely allow for simplicity of the platform **What do you dislike about BrightTALK (Informa TechTarget)?** - No interaction between audience and presenters - Inflexible - No further engagement - No visibility for resources - Too many emails from BrightTalk is irritating - Broadcast platform & not interactive **Recommendations to others considering BrightTALK (Informa TechTarget):** It's very ancient platform and if you're looking for just broadcasting one way info, then go for BrightTalk. They're very slow in implementing new features and taking recommendations. The account manager does not care about you at all and barely ever responds to your questions. It's ancient technology and I wouldnt recommend it to someone who's looking to engaging with the auidence through webinars. **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** Engaging with our target audience Mostly organic engagement driven through our own efforts. We;ve faced a lot of limitations from BrightTalk and it refelects badly on us to be using this type of platform considering we're a technology company. The Brighttalk features are very very ancient! ### 23. Big Fan **Rating:** 5.0/5.0 stars **Reviewed by:** Pradeep B. | Director of Product Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2019 **What do you like best about BrightTALK (Informa TechTarget)?** Marketo gets a lead for every viewer, unlike YouTube. BrightTALK promote my content. I like the ability to do mock-live events for more polish. Presenters like the Audiance builds as long a you continue to add content **What do you dislike about BrightTALK (Informa TechTarget)?** Audio fails for 1% of viewers and they have no backup line to call. I would like to be able to use a Marketo reg page Presenter could use a bigger preview screen like on24 **Recommendations to others considering BrightTALK (Informa TechTarget):** Do it **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** I built 1000 video subscribers in 11 months at my last company so I brought it into my current employer, where we built a 2500 subscriber list in 18 months. I like the way the platform has evolved and appreciate the product managers keep me engaged. Support is pretty good. ### 24. Brighttalk best B2B marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Manoj J. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2019 **What do you like best about BrightTALK (Informa TechTarget)?** It helps me to reach out to my potential business clients with the best possible new ways. The interactive vides and meet ups helps me to connect with the potential leads in the best way possible **What do you dislike about BrightTALK (Informa TechTarget)?** Brighttalk should continue to add some more new strategies to connect with the clients **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** I am able to connect to my potential leads Best interactive communication model ### 25. Webinar platform and lead generation with some minor logistic hurdles **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2019 **What do you like best about BrightTALK (Informa TechTarget)?** The experience during a webinar is smooth. Having the ability for multiple presenters to control a slide show presentation equally is beneficial in that the moderator doesn't have to worry about switching controls midway through. **What do you dislike about BrightTALK (Informa TechTarget)?** You have to pre-set an exact time that you expect the webinar to run, so it's better to estimate too long than too short. For example, if you're creating a webinar and you set the run time as 45 minutes, the platform will end the presentation at exactly the 45 minute mark, regardless of if you're actually complete or not. It's better to estimate for too long of a time window and just end the presentation manually when you're complete. Additionally, you can only dial in a maximum of 15 minutes prior to a webinar, no sooner. **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** BrightTALK currently serves as our webinar platform as well as a lead generation channel. In the past, we've participated in BrightTALK summit webinars which have brought a good number of net new leads into our database. It depends on what you're willing to pay and how targeted you want to get in lead generation, but there are a few different options for the lead generation route. ### 26. Huge communities, solid platform and top notch service **Rating:** 5.0/5.0 stars **Reviewed by:** Patricia R. | Digital Marketing Manager EMEA, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** April 03, 2019 **What do you like best about BrightTALK (Informa TechTarget)?** The fact that BrightTALK is a community based platform means that we can reach audiences that are not yet on our radar, so in essence they don't just provide a platform but also act as a business development tool. **What do you dislike about BrightTALK (Informa TechTarget)?** Reporting on viewers and engagement could be improved in that it would be great to have a single consolidated report to show viewings, attachment download, questions, feedback and votes. **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** As a membership organisation with 25 thousand members in EMEA, we are committed and obliged to provide educational opportunities to our audiences. BrightTALK allows us to do just that. With 400-500 viewers (live and on-demand) we also raise sponsorship with the webcasts. ### 27. BrightTalk | HANetf Comments **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Investment Management | Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2019 **What do you like best about BrightTALK (Informa TechTarget)?** BrightTalk is a reliable, stable and easy to use platform. Customer support is good and they take on board feedback and new ideas. Greta integration with marketing automation technologies. **What do you dislike about BrightTALK (Informa TechTarget)?** Would like a face time feature to flip between camera and slides/screen **Recommendations to others considering BrightTALK (Informa TechTarget):** Use as part of an integrated strategy, not as a stand-alone communication tool **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** Reduces the need for us to travel to present to clients and enables us to hold interactive sales, training and educational sessions, beyond the webcasting ### 28. High-Performing Content Program **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Networking | Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2018 **What do you like best about BrightTALK (Informa TechTarget)?** Brighttalk's easy to use webinar platform and lead generation programs make it easy to plan and execute high-performing content programs that amplify reach and bring in results. **What do you dislike about BrightTALK (Informa TechTarget)?** The costs of the programs and CPL can be high at times. **Recommendations to others considering BrightTALK (Informa TechTarget):** Make sure to have BrightTalk research and give you numbers or subscribers in your industries and job title targets so you know your audience is here. Also, if you implement BrightTalk take advantage for the branded automated emails! No more having to draft notices to remind folks their webinar they signed up with is tomorrow or starts in an hour — it's all automated! It reduces sets in the webinar planning process and is a boon for small teams. **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** By coupling lead generation and webinar programs together, we are able to execute with less resources and gain new ways to get our message to new audiences. The on-demand portion gives us one place our partners, customers and prospects can go to learn more in a way they want to consume information, when they want to consume it. ### 29. Outdated platform that hasn't evolved with modern marketing **Rating:** 1.0/5.0 stars **Reviewed by:** Chris K. | Co-Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2018 **What do you like best about BrightTALK (Informa TechTarget)?** Our relationship with our account rep Hannah, who did everything in her power to find ways to help us find some form of success on the platform. She was incredible. They responded to my initial review which I appreciate and have softened some of the language below. **What do you dislike about BrightTALK (Informa TechTarget)?** Onboarding experience was rough around the edges and integration isn't super user friendly. 1. HubSpot integration requires you to manually map every field. 2. You can't push data to BrightTALK. This means you have to use their form for sign up which means: 3. You have to send people to a page hosted on their website. The other option is hosting their form on your own site, but there is no code customization. Both options result in you losing user-level tracking and an inability to track events and goals in Google Analytics. Essentially, you're losing tracking on the effectiveness of your entire webinar program. 4. This also means that they're providing information to BrightTALK, so not only are they going to hear from us, they're going to get emails from their marketing team about other unrelated webinars. 5. Despite selling us the natural fit of their audience, registration numbers were incredibly low. They tried to compensate by giving us 4 premium, mock-live webinars. We tried that once and got 5 signups, one was me, one was a BrightTALK employee. It wasn't even worth the effort to get it live. **UPDATE: They responded to this bullet claiming they got us 50 free leads. I went back to check on the quality and I counted 3 that resembled anything remotely close to our target market. Others included companies like XYZ, Personal, Test, Withheld and a competitor. 7. After all of this and constant back and forth, we decided it wasn't worth the effort to continue using their platform, despite the fact that we had 6 months left on our contract. After informing them of our decision, they responded claiming we have had 28 views on a webinar in 6 months. Half of those views were from internal employees. **UPDATE: They have since followed up. While I don't agree with most of it, I appreciate the follow-up. **Recommendations to others considering BrightTALK (Informa TechTarget):** If you're looking to simply stay afloat, go for it. **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** None. We were trying to drive qualified leads to our webinar program, but that didn't work out. **Official Response from Val-Pierre Genton:** > Hi Chris Great feedback, thank you for taking the time to break down your concerns. Our #1 priority is your success, so I have addressed your points below and I'm also available 1:1 per the e-mail I sent you previously. 1. I feel your pain - this has been a sub-par experience for a while. Fortunately, we've released a new Hubspot connector that's getting rave reviews from customers that shared your concerns. Hopefully, we're not too late and you'll be equally delighted :-) 2. Definitely understood - a few of our customers also want more control of the reg experience and we make our APIs available to our clients so they can. So yes, pushing data from you to BrightTALK and vice versa is totally doable. 3. This one was a bit of a surprise because our clients usually love our modern, HTML5 embeds as they increase conversions by 60%+ and substantially increase time on page. Again, these can also be customized, so not sure where the disconnect was there, but keen to help! 4. BrightTALK takes data privacy and management very seriously (one of our customers recently described us as one of their only GDPR-ready vendors: https://www.brighttalk.com/webcast/7785/323377). That said, I totally get the concern and you're free to completely opt out of the BrightTALK network. Most of our customers don't opt out because it gives them access to millions of buyers who are actively sourcing technology and they know how much their target audience uses BrightTALK to learn and grow. 5. It's frustrating when you put a ton of work into your webinar program and the audience numbers don't reflect the effort. I didn't see any paid audience programs you're working on with us, which is how you get instant results. For organic traffic, it takes some time - when I take away BrightTALK and Salsify subscribers, you actually got 50 free leads, which isn't bad considering your publishing frequency. On your last point around your contract: as soon as I hear back from you I look forward to exploring how we can turn this into a success story. Again, thank you for being so open and honest. Kind regards, Val-Pierre Genton (VP, Product Marketing, BrightTALK) ### 30. Founder, Strategist **Rating:** 5.0/5.0 stars **Reviewed by:** Jeanne M. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2018 **What do you like best about BrightTALK (Informa TechTarget)?** Brighttalk is an easy to use and navigate platform. The biggest asset it brings are their incredible employees. Nick Markwith has set the tone with his team to enable success. Kelly Harris is not only pleasant but a dynamo! **What do you dislike about BrightTALK (Informa TechTarget)?** The only thing I would change is requiring a login to view co tent. **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** Brighttalk provides a way gor thought leaders to give back to future generations. Their can do attitude inspires me to invite other current and future thoughts leaders to the platform. We have a fiduciary responsibility to provide as much insight as possible to enable others to also reach their full potential. ### 31. BrightTalk for demand Generation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2018 **What do you like best about BrightTALK (Informa TechTarget)?** The platform is easy to use, the team who supports us is dedicated and focused on delivering experiences that provide value to the organization. Viewers are actively interested in the events we offer both free and paid promotions. The quarterly business review reflects our success with the platform and our success when compared to others with similar offers. We love BrightTalk! **What do you dislike about BrightTALK (Informa TechTarget)?** Wish there was a way to easily de-dupe viewers **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** We deliver thousands of leads every month to the sales organization. BrightTalk consumers help us fulfill this requirement and we locate fresh viewers interested in our thought leadership. ### 32. BrightTalk is a great option for online webinars! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2019 **What do you like best about BrightTALK (Informa TechTarget)?** It's easy to run a webinar through BrightTalk. FIles with contact details for follow-up are detailed. Customer service is also helpful. **What do you dislike about BrightTALK (Informa TechTarget)?** It's all pretty good. One request would be to have 1 combined master file with the leads. Some clients don't quite know what to do with the 3-5 different files. **Recommendations to others considering BrightTALK (Informa TechTarget):** Go for it! Simple to set up, easy to get reports! **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** We offer value to our audience and help sponsors get their message out to a wide pool. People also like the on-demand feature. Main benefits are keeping our clients happy, and driving traffic to our website. ### 33. Very Pleased with BrightTalk **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2018 **What do you like best about BrightTALK (Informa TechTarget)?** The tool is easy to use and helps us to reach a wider audience than we could previously. That as well as the ability to share webinars that can be viewed on demand, and a good platform for SEO **What do you dislike about BrightTALK (Informa TechTarget)?** There are some minor issues such as fields not directly translating to our unique instance of salesforce, but nothing too serious that would change my high oppinion of the service **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** We are solving issues of generating organic leads in whitespace and creating marketing content that is more accessible to all of our audience. ### 34. Brighttalk is an amazing tool to reach and educate many audiences **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2018 **What do you like best about BrightTALK (Informa TechTarget)?** It is extremely easy to use and a great tool to help educate others for no cost to them. **What do you dislike about BrightTALK (Informa TechTarget)?** We have had a channel with Brighttalk for 3 years and we have never had any issues. The staff is amazing and the reach out is expansive. **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** We have been able to spread our reach and we have been educating audiences and helping people with their Cyber Security and Threat Intelligence issues for 3 years through Brighttalk and we are so pleased to continue to do so! ### 35. BrightTalk is Easy to Use! **Rating:** 5.0/5.0 stars **Reviewed by:** Trey D. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2018 **What do you like best about BrightTALK (Informa TechTarget)?** As a webinar producer and as a webinar participant, I find BrightTalk incredibly easy to use ! **What do you dislike about BrightTALK (Informa TechTarget)?** It would be ideal if bright talk could refine their metrics reports for the webinars. **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** Because we have built up a BrightTalk community over many years and have over 38,000 community members, it’s easy for us to tell people about our upcoming webinars ### 36. Awesome learning place **Rating:** 4.5/5.0 stars **Reviewed by:** Amit P. | Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** February 13, 2019 **What do you like best about BrightTALK (Informa TechTarget)?** Latest technology and trends webinars which are quite informative **What do you dislike about BrightTALK (Informa TechTarget)?** Every time you have register again. It should accept the entry by given email **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** It gives me insight into the new trends which in turn helps me take informed decision ### 37. GREAT Acct Manager / great product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2019 **What do you like best about BrightTALK (Informa TechTarget)?** A terrific act manager who is always available to support us with questions & concerns **What do you dislike about BrightTALK (Informa TechTarget)?** Only being able to dial in to speaker line 15 mins before webinar starts.. Gets me and team members every time who want to dial in earlier... **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** education and awareness to customers & partners.. Great participation, easy way to do so.. ### 38. Good tool that has the potential to be great **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2018 **What do you like best about BrightTALK (Informa TechTarget)?** I like the ease of being able to distribute our on demand video content. The ability to answer questions during the webinar, and engagement data that gets passed into our marketing automation has also been helpful in being able to better segment the leads we've generated through the platform. **What do you dislike about BrightTALK (Informa TechTarget)?** The fact that our prospects would need to sign up for a BrightTALK account to watch our webinars on the platform if we were to use it as our primary webinar library. There's also some room for improvement with the Marketo integration, which is a bit more complex than configuring a GoToWebinar or WebEx account. **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** We've been able to easily distribute our content to an audience that wants to consume information in the form of videos, and generate engaged, net new leads that are fed directly into our database for immediate follow up from our sales reps. ### 39. Has opened up so many opportunities for my employees for educational videos. **Rating:** 4.5/5.0 stars **Reviewed by:** Scott S. | Radiology Technologist, Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2018 **What do you like best about BrightTALK (Informa TechTarget)?** The amount of educational videos and information is astounding and it has benefited my employees in so many ways. The pc management presentation was eye opening and I am looking forward to discovering more. **What do you dislike about BrightTALK (Informa TechTarget)?** As of now, nothing! There is so much information from the elite of the industry, how could I complain. **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** Finding new and creative ways for my employees to learn new skills and ways for them to improve their day to day tasks. ### 40. Useful platform for professional growth **Rating:** 4.5/5.0 stars **Reviewed by:** Christina S. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 12, 2018 **What do you like best about BrightTALK (Informa TechTarget)?** It has a lot of good content and videos available for all kind of positions and software needs in a company. **What do you dislike about BrightTALK (Informa TechTarget)?** The built of the website, it could look better and the attachments could be more readily available. The titles of the videos could also be more descriptive. **Recommendations to others considering BrightTALK (Informa TechTarget):** Take a look at the resources and recommended courses, useful. **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** Provides content for employees and better understanding of recent products and developments in the industry. Also helping students meet the experts in certain topics of their interest and in their own time. ### 41. User friendly, Better reports, Easy to setup webinars, upload videos, sheets **Rating:** 5.0/5.0 stars **Reviewed by:** Raghavendra v. | Enterprise (> 1000 emp.) **Reviewed Date:** October 25, 2018 **What do you like best about BrightTALK (Informa TechTarget)?** User friendly, Better reports, Easy to setup webinars, upload videos, sheets **What do you dislike about BrightTALK (Informa TechTarget)?** Did not like the Theme(Page Color), other than everything looks fine **Recommendations to others considering BrightTALK (Informa TechTarget):** Good going **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** webcast hosting, tracking the data ### 42. Easy to use webinar functionality, with excellent on the day support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 15, 2018 **What do you like best about BrightTALK (Informa TechTarget)?** Ease of use. You can host engaging webinars with only a telephone line and a computer, and BrightTALK do the rest. They supply their own marketing, giving you the freedom to perfect your presentation and consequently engage with a potentially untapped audience. **What do you dislike about BrightTALK (Informa TechTarget)?** Fees for multiple edits after webinars are expensive. Audio quality is only as good as the phone line. Not convinced of the effectiveness of BrightTALK's own promotion of individual webinars. **Recommendations to others considering BrightTALK (Informa TechTarget):** A very easy and well supported platform which can give you unparalelled access to a wider audience. The only let down is the cost of editing and the questionable effectiveness of their marketing efforts on generating an audience. **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** Engaging our clients with timely, live material that allows them to connect directly with our brand heroes and ambassadors. ### 43. It does what you need it to do **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 05, 2018 **What do you like best about BrightTALK (Informa TechTarget)?** I like that there's a community aspect baked into the platform. You can figure out what category your content fits into, tag your webinars accordingly, and have your on-demand recordings hosted in those channels for people to find. **What do you dislike about BrightTALK (Informa TechTarget)?** I dislike having to dial in, on my phone, for every webinar. There's no way around this and it's a huge headache, especially for international speakers participating in webinars. **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** It's acts as a decent demand gen. tool and place to host content. Primary benefit is that it has helped us get our pre-existing leads to an MQL status, but it doesn't generate a substantial number of NNLs. ### 44. BrightTalk Channels is great...if you don't care about security **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** July 12, 2018 **What do you like best about BrightTALK (Informa TechTarget)?** I love that there is an easy way to get your content to those that might not be within your existing network. **What do you dislike about BrightTALK (Informa TechTarget)?** I work in cybersecurity, and the security and APIs/connections with our other products (Marketo, Netsuite, Salesforce) is suspect. Our internal security team would not allow the connection. **Recommendations to others considering BrightTALK (Informa TechTarget):** If security is not your #1 concern, or even in your top 10, then I would say that you are all set. If it is at all a concern, be cautious when switching vendors to BrightTalk. We are going to work with them on a separate project that is geared toward sponsorship programs with BrightTalk and see how that goes, perhaps we can get what we were originally looking for with this, through that. **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** Getting to net new contacts, expanding out target areas. **Official Response from Val-Pierre Genton:** > Hi there, please reach out to me directly as we take security very seriously (not least because we have nearly 2M IT security professionals learning on BrightTALK!). We have a number of Fortune 500 companies in Finance and IT who have taken our technology and related connectors through a thorough security audit. Based on their findings, they are actively using our technology and connectors without any security concerns or issues. Val-Pierre Genton VP, Product Marketing ### 45. Good tool with lots of potential! **Rating:** 3.0/5.0 stars **Reviewed by:** Nidhi P. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2018 **What do you like best about BrightTALK (Informa TechTarget)?** The ability to answer questions during the webinar. I like the ease of being able to distribute our on demand video content. **What do you dislike about BrightTALK (Informa TechTarget)?** There's also some room for improvement with the Marketo integration - it is a bit more complex than configuring a WebEx account. **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** We were trying to drive qualified leads to our webinar program, but that unfortunately didn't work out. **Official Response from Val-Pierre Genton:** > Hi Nidhi Thank you for your rating :-) We have a new self-service connector for Marketo and have had nothing but rave reviews from our customers. Please reach out to your Customer Success Manager and they can help! Val ### 46. More than just a webinar platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2018 **What do you like best about BrightTALK (Informa TechTarget)?** Beyond their webinar platform and community, BrightTALK also offers creative services around video production. We contracted them to produce various company videos for us. This included having a crew come onsite to direct and film interviews with our employees. The final result was well-polished video content that we could use for marketing purposes. **What do you dislike about BrightTALK (Informa TechTarget)?** The final product turned out great. The team we worked with was very efficient and great with communication. No major dislikes. **Recommendations to others considering BrightTALK (Informa TechTarget):** Consider BrightTalk for their other services as well. They have a lot of other offerings beyond just their webinar platform. **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** We were unable to produce our own video content and BrightTalk assisted us in better utilizing this channel. ### 47. Inspiration through information **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** July 12, 2018 **What do you like best about BrightTALK (Informa TechTarget)?** BrightTalk Channels proved information that inspires organizational and operational growth and development through the provision of insights and information. **What do you dislike about BrightTALK (Informa TechTarget)?** I have nothing negative to say about this product or it’s delivery method, though I would love to see a standalone mobile app like common technical L&D ones such as Udemy. **Recommendations to others considering BrightTALK (Informa TechTarget):** Give it a try. There’s absolutely no reason not to make time to absorb the content available and see how it can help advance the achievement of your organizational goals. **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** BrightTalk content helps with all facets of my organization. From executive leadership methods and practices, to internal technical process and external salesforce optimization, the information and insights are priceless. **Official Response from Val-Pierre Genton:** > Thank you for your kind words :-) we actually have an iOS and Android app, you can find it through your app store. Let me know if you need any more help :-) ### 48. Solid Lead Generation Tool + Webcast Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Networking | Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2018 **What do you like best about BrightTALK (Informa TechTarget)?** Previously, we used Go To Webinar for external facing webinars. The reason why we moved to BrightTalk is because it provides in addition to webcasting, access to 1m+ users. Our channel and videos are promoted to other community member that have an interest in our industry/topics/ products. **What do you dislike about BrightTALK (Informa TechTarget)?** BrightTalk comes with a series of pre-built email that will be automatically triggered off for all event invitations/reminders/follow-ups (very practical). The drawback is that those are BrightTalk branded. If you want to copy and rebrand those emails with your own look and feel, you need to build them from scratch and any changes BrightTalk will make to dynamic tags (existing or new ones such) will need to be manually changed by the admin (you). **Recommendations to others considering BrightTALK (Informa TechTarget):** Make sure that you understand how to customize your channel, use the webcast setup/testing (you want to be ready when you actually launch a real webinar with your prospects/ clients), understand how BrightTalk promotes your content to other users. **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** Ease of use in promoting cross channel our webinar and a deeper access to a targeted audience. ### 49. Webinar Invites **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2018 **What do you like best about BrightTALK (Informa TechTarget)?** I like that they get a big crowd of people to register to our webinars and a lot of people show **What do you dislike about BrightTALK (Informa TechTarget)?** There's always room for more registrants/attendees. **Recommendations to others considering BrightTALK (Informa TechTarget):** great way to drive people to your webinars and develop strong relationships/opportunities **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** solving lack of registrants to webinars and the benefit is that we have more qualified leads to reach out to ### 50. Platform crashed minutes before webinar due to BrightTalk technical issues **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2018 **What do you like best about BrightTALK (Informa TechTarget)?** Go to a different vendor. Unreliable platform. **What do you dislike about BrightTALK (Informa TechTarget)?** The platform had "technical issues" minutes before a webinar we had been planning for 6 weeks. They notified our company 3 minutes into the webinar that they were unable to fix the issue and that we would need to reschedule our webinar for later in the day. Further, you are required to login in order to subscribe to a webinar. Huge barrier to entry. **Recommendations to others considering BrightTALK (Informa TechTarget):** Go to another provider. **What problems is BrightTALK (Informa TechTarget) solving and how is that benefiting you?** We aren't solving any because the platform doesn't work. **Official Response from Val-Pierre Genton:** > Thank you for this feedback, how frustrating! Your success is our #1 priority and even with BrightTALK's 99.99% uptime and enterprise-grade reliability, technical issues are no less infuriating when they occur. On this rare occasion, we had a third party provider issue which has been addressed. Please do reach out to me to discuss an acceptable resolution. My e-mail is vgenton at brighttalk.com. Val-Pierre Genton (VP, Product Marketing at BrightTALK) ## BrightTALK (Informa TechTarget) Discussions - [What does BrightTALK do?](https://www.g2.com/discussions/what-does-brighttalk-do) - 1 comment - [View BrightTALK (Informa TechTarget) pricing details and edition comparison](https://www.g2.com/products/brighttalk-informa-techtarget/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-05-23+05%3A50%3A09+-0500&secure%5Bsession_id%5D=48237d3e-2cad-46ce-89f9-3385e78cb04a&secure%5Btoken%5D=b59fc981eb833efd846565a4fa642d8a92a643f5c97ee5babae18e70d0856d88&format=llm_user) ## BrightTALK (Informa TechTarget) Integrations - [Integrate](https://www.g2.com/products/integrate-co-integrate/reviews) ## BrightTALK (Informa TechTarget) Features **Host Tools** - Branding - Role-based Access - Recording **Administration** - Event Configuration - Event Marketing - Speaker Access and Control - Advanced Reporting **Attendee Tools** - Registration - Attendee Live Chat - Polls and Surveys **Virtual Experience** - Virtual Lobby - Built-In Webcasting - Webcasting Integrations - Cross-Device Functionality - Session / Agenda Management - Live Streaming & Recording - Registration & Attendee Management - Event Setup & Scheduling - Branding & Customization - Interactive Speaker / Moderator Controls **Post-Event Tools** - Event Analytics - Attendee Reports **Engagement** - Online Event Agenda - Interactive Content - 1:1 Networking - Exhibitors/Sponsorships - Gamification & Incentives - Real‑Time Interaction Tools - Networking / Matchmaking **Integrations** - Social Media Integration - Software Integrations **Generative AI** - AI Text Generation **Agentic AI - Webinar** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Virtual Event Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Administration / Support - Virtual Event Platforms** - Role‑Based Access & Permissions - Security & Compliance **Insights & Scale - Virtual Event Platforms** - User Capacity & Reliability - Analytics & Reporting ## Top BrightTALK (Informa TechTarget) Alternatives - [ON24](https://www.g2.com/products/on24/reviews) - 4.3/5.0 (1,150 reviews) - [Zoom Events and Webinars](https://www.g2.com/products/zoom-events-and-webinars/reviews) - 4.5/5.0 (381 reviews) - [GoTo Webinar](https://www.g2.com/products/goto-webinar/reviews) - 4.2/5.0 (793 reviews)