BrightTALK (Informa TechTarget) Reviews & Product Details

The platform works incredibly well, is very easy to use - both for marketing professionals and speakers/presenters - and the support is fantastic. It integrates well with both our sure and our CRM, and allows for quick and easy useage. The implementation and automation within the platform takes a significant amount of additional work and strain off of our operations and web teams. Review collected by and hosted on G2.com.

There are some limitations to the platform, like advanced editing and formatting of webinar descriptions - so that they appear on-brand and well-formatted on our site as well as the BrightTalk site - and additional advanced permissions for users would also be really helpful for enterprise organizations with a lot of teams.

Also, when your team gets too large, there tends to be some issues with communication on the account side. Review collected by and hosted on G2.com.

Lead quality is excellent and I like that we are able to provide a target list of accounts against which the team delivers our leads. The intent data, interests and buying team information provided through Priority Engine and Buying Teams has proven invaluable to our outbound SDRs as they prospect. In our first month of leveraging the PE data, we helped the SDRs identify two opps they would not have found otherwise. Review collected by and hosted on G2.com.

My least favorite thing about TT is their disjointed systems and account teams. All things operational have been confusing, overly complicated and taken longer than it should to set up. In addition, there doesn't seem to be a strong connection between dev. and the customer facing teams as our account team has been surprised by several of the challenges I've brought forward. Review collected by and hosted on G2.com.

The user interface and setup is incredibly straightforward. It integrates well with our Salesforce instance. Customer support has always been great. I used to use the platform for monthly webinars and the ease of use was really helpful because we could stand up a webinar site and start promoting within minutes. I love the data available post webinar and the polling capability. Review collected by and hosted on G2.com.

The webinar experience isn't great if you're trying to record directly from the Bright Talk platform. Ive a had issues with sound quality, Powerpoint slides inserted into the platform (seems to work better if the speaker shares directly from their screen). It doesn't allow for animation or slides that build. Visual quality is also spotty. Review collected by and hosted on G2.com.

Excellent insights and direct path to new customers. Incredible support. Review collected by and hosted on G2.com.

so much to offer it can be a challenge to know what to leverage Review collected by and hosted on G2.com.

The content they are sharing is relevant to my role and industry and easy to access. Review collected by and hosted on G2.com.

I have not encountered anything that would make me dislike the resource. Review collected by and hosted on G2.com.

BrightTALK has enabled our prganization to broaden our reach with its comprehensive webinar platform. Opti9 posts a variety of content including webinars, new product demos and partner spotlight videos. Review collected by and hosted on G2.com.

There's not much to dislike about BrightTALK. The only downside to the tool is that there are many features that are available, and for someone who isn't super tech savy, it can be confusing. That being said, our dedicated support team is only an email away, and they've helped us every time we've needed them. Review collected by and hosted on G2.com.

Our partnership with BrightTALK has been instrumental in expanding our B2B marketing efforts by enabling us to reach high-intent customers effectively. Their platform connects us with prospects already showing interest in our products, boosting our lead generation efficiency. BrightTALK’s targeted tools allow us to segment audiences by region and persona, enhancing our account-based marketing (ABM) campaigns and engagement with priority accounts. Moreover, BrightTALK’s role as a strategic partner, providing tailored insights and collaboration, has been crucial in aligning our content with business goals and driving impactful results. They have become a core part of our strategy for content-driven lead generation and targeted outreach. Review collected by and hosted on G2.com.

While BrightTALK works well to reach prospects showing 3rd party intent, they do not allow for contact exclusion lists making it more challenging to drive net new contacts into known accounts. Ideally, we’d be able to provide a TAL with an exclusion list of contacts we’re already engaging with to further improve our ROI using the platform. Review collected by and hosted on G2.com.

The client support team is very attentive and friendly to work with. They always respond quickly. They are nice and smart people.

BT facilitates broadcast of prerecorded webinbar events smoothly.

The embed code to post webinars on other sites help boost visbility of webinars.

Engagement analytics are insightful. Review collected by and hosted on G2.com.

The lack of two way interation, especially not being able to see if/who attends your webinars while in session is awkward. Most platforms provide visibility into who is in the audience but on BT you don't know if you're talking to 1000 people no one.

Managing events on the back end is challanging and unintuitive. I have probably been in there 100 times and still play a lot of trial and error when I'm trying to find and manage our channel. Review collected by and hosted on G2.com.

It’s an easy to use platform. We have grown our subscriber base very quickly. Review collected by and hosted on G2.com.

Sometimes it gets a bit glitchy and requires a lot of bandwidth. Review collected by and hosted on G2.com.

I like the simplicity of the platform and the option to run sponsored programs through BrightTALK. I also love the support I've gotten over the last few years. The price is also a factor for us! All in all a great webinar and demand gen tool for my team. Review collected by and hosted on G2.com.

Nothing really - BrightTALK is a good tool for the price. Sometimes we had issues with some fields not pulling in correctly to our Pardot Salesforce instance, but the technical support team are always super quick to address any issues. Review collected by and hosted on G2.com.