Link copied to clipboard

# BrightTALK (Informa TechTarget) vs GoTo Webinar Comparison - What are their main differences?

Share
[
Export
](/compare/brighttalk-informa-techtarget/goto-webinar/export.csv)

BrightTALK (Informa...GoTo Webinar[+ Add Product](#)

Reviews

**BrightTALK (Informa TechTarget)**[

4/5(103)

](https://www.g2.com/products/brighttalk-informa-techtarget/reviews#reviews)

**GoTo Webinar** [

4.2/5(804)

](https://www.g2.com/products/goto-webinar/reviews#reviews)

Pricing

**BrightTALK (Informa TechTarget)**
No pricing available

**GoTo Webinar**
Free Trial

**Starting at $59.00** 1 license · Reach

**Pricing Insights**
from reviews

Time to Implement

**BrightTALK (Informa TechTarget)**
2 months

Based on 20 responses

**GoTo Webinar**
1 monthFaster

Based on 73 responses

Return on Investment

**BrightTALK (Informa TechTarget)**
17 months

Based on 16 responses

**GoTo Webinar**
11 months6 months sooner

Based on 49 responses

Perceived Cost

**BrightTALK (Informa TechTarget)**
$$$$$

**GoTo Webinar**
$$$$$

Average Discount

**BrightTALK (Informa TechTarget)**
9%2% more

**GoTo Webinar**
7%

 ![BrightTALK (Informa TechTarget)](https://images.g2crowd.com/uploads/product/hd_favicon/f66c5e5beb9f8482ccb4f4220739a276/brighttalk-informa-techtarget.svg "BrightTALK (Informa TechTarget)")

 ![GoTo Webinar](https://images.g2crowd.com/uploads/product/hd_favicon/f2c84d59bd2703e7f830afc1af579b12/goto-webinar.svg "GoTo Webinar")

G2 offers free advice on this comparison.

Chat with an expert

How do we contact you?

 ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message

 ![](/assets/advisor_router/phone_call-c9171db19e0526ecaea5fcbe1122f2ba459d8ab314c830a23440e5a1a536d62f.svg)Phone Call

Who do you want to talk with?

 ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)AI Agent

 ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human

Pros & Cons

**BrightTALK (Informa TechTarget)**
[
Ease of Use (3)
](https://www.g2.com/products/brighttalk-informa-techtarget/reviews?filters%5Bsentiment_snippet%5D=1416485&qs=pros-and-cons#reviews)[
Customer Support (2)
](https://www.g2.com/products/brighttalk-informa-techtarget/reviews?filters%5Bsentiment_snippet%5D=1417084&qs=pros-and-cons#reviews)[
Missing Features (3)
](https://www.g2.com/products/brighttalk-informa-techtarget/reviews?filters%5Bsentiment_snippet%5D=1417276&qs=pros-and-cons#reviews)[
Poor Audience Engagement (2)
](https://www.g2.com/products/brighttalk-informa-techtarget/reviews?filters%5Bsentiment_snippet%5D=1416551&qs=pros-and-cons#reviews)

**GoTo Webinar**
[
Ease of Use (3)
](https://www.g2.com/products/goto-webinar/reviews?filters%5Bsentiment_snippet%5D=1578798&qs=pros-and-cons#reviews)[
Webinars (3)
](https://www.g2.com/products/goto-webinar/reviews?filters%5Bsentiment_snippet%5D=1578046&qs=pros-and-cons#reviews)[
Limited Features (3)
](https://www.g2.com/products/goto-webinar/reviews?filters%5Bsentiment_snippet%5D=2311523&qs=pros-and-cons#reviews)[
Limited Flexibility (3)
](https://www.g2.com/products/goto-webinar/reviews?filters%5Bsentiment_snippet%5D=2311504&qs=pros-and-cons#reviews)

Integrations

**BrightTALK (Informa TechTarget)**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image")

Adobe Marketo Engage

](https://www.g2.com/products/adobe-marketo-engage/reviews)[
View all
](https://www.g2.com/products/brighttalk-informa-techtarget/integrations)

**GoTo Webinar**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image")

HubSpot Marketing Hub

](https://www.g2.com/products/hubspot-marketing-hub/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d96513f030be9cdabc89b056e49bc1d3/oracle-eloqua.png "Product Avatar Image")

Oracle Eloqua

](https://www.g2.com/products/oracle-eloqua/reviews)[
View all
](https://www.g2.com/products/goto-webinar/integrations)

Screenshots

**BrightTALK (Informa TechTarget)**
 ![BrightTALK (Informa TechTarget) screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/99197/Talks.png)

**GoTo Webinar**
 ![GoTo Webinar screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/91854/goto-g2w-1-2x-min-png.png)

Ratings

Meets Requirements

**BrightTALK (Informa TechTarget)**

8.0

8.084

**GoTo Webinar**

8.8

8.8688

Ease of Use

**BrightTALK (Informa TechTarget)**

8.4

8.485

**GoTo Webinar**

8.8

8.8694

Ease of Setup

**BrightTALK (Informa TechTarget)**

8.0

8.054

**GoTo Webinar**

8.7

8.7243

Ease of Admin

**BrightTALK (Informa TechTarget)**

8.1

8.151

**GoTo Webinar**

8.6

8.6236

Quality of Support

**BrightTALK (Informa TechTarget)**

8.9

8.980

**GoTo Webinar**

8.2

8.2518

Has the product been a good partner in doing business?

**BrightTALK (Informa TechTarget)**

8.2

8.252

**GoTo Webinar**

8.4

8.4214

Product Direction (% positive)

**BrightTALK (Informa TechTarget)**

7.2

7.282

**GoTo Webinar**

7.6

7.6661

Features

Webinar[Hide 53 FeaturesShow 53 Features](javascript:void(0);)

7.9

55

8.6

276

Host Tools

Customizable Branding

7.5

44

8.3(won by 0.8)

215

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Role-based Access

7.7

39

8.4(won by 0.7)

219

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Recording

8.7

41

9.1(won by 0.4)

237

Mobile Access

Not enough data

Not enough data

Attendee Tools

Registration

8.3

46

9.2(won by 0.9)

258

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Attendee Live Chat

7.4

41

8.6(won by 1.2)

241

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Polls and Surveys

8.1

42

8.7(won by 0.6)

230

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Post-Event Tools

Reporting/Analytics

8.4

46

8.7(won by 0.3)

219

Attendee Reports

8.1

46

8.8(won by 0.7)

228

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Integrations

Social Media Integration

7.4

33

8.3(won by 0.9)

125

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Third-Party Integrations

7.7

39

8.3(won by 0.6)

149

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Agentic AI - Webinar

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Additional Functionality

Electronic Hand Raising

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

On-Demand Webinars

Not enough data

Not enough data

Email Reminders

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Audience Engagement

Not enough data

Not enough data

Presentation Streaming

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Quizzes

Not enough data

Not enough data

Video Support

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Breakout Rooms

Not enough data

Not enough data

Video Conferencing

Not enough data

Not enough data

Event Management

Not enough data

Not enough data

Polls/Voting

Not enough data

Not enough data

API

Not enough data

Not enough data

File Sharing

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Screen Sharing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Registration Management

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Q&A Management

Not enough data

Not enough data

Multi hosts

Not enough data

Not enough data

Event Scheduling

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Whiteboard

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Two-Way Audio & Video

Not enough data

Not enough data

Meeting Management

Not enough data

Not enough data

Video Streaming

Not enough data

Not enough data

Event Registration & Ticketing[Hide 112 FeaturesShow 112 Features](javascript:void(0);)

Not enough data

9.1

50

Registration

Event creation

Not enough data

9.2(won by default)

45

User registration process

Not enough data

9.3(won by default)

45

Payment processing

Not enough data

8.6(won by default)

32

Mobile check-in

Not enough data

9.1(won by default)

33

On-site tickets and registration

Not enough data

9.2(won by default)

29

Online Registration

Not enough data

Not enough data

Visitor Registration

Not enough data

Not enough data

Visitor Registration

Not enough data

Not enough data

Multi-Event

Not enough data

Not enough data

Group Registration

Not enough data

Not enough data

Online Registration

Not enough data

Not enough data

Event Registration

Not enough data

Not enough data

Class Registration

Not enough data

Not enough data

Online Ticketing

Not enough data

Not enough data

Season Tickets

Not enough data

Not enough data

Electronic Payments

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

SMS Reminders

Not enough data

Not enough data

Marketing and Communications

Event website creation

Not enough data

9.2(won by default)

34

Email automation

Not enough data

9.0(won by default)

40

Email customization

Not enough data

8.8(won by default)

39

Contact list management

Not enough data

9.0(won by default)

37

Social media promotion

Not enough data

9.3(won by default)

29

Lead generation and retrieval

Not enough data

9.3(won by default)

29

Guest List Management

Not enough data

Not enough data

Artist Management

Not enough data

Not enough data

Contract/License Management

Not enough data

Not enough data

Booking Management

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

Attendee Management

Not enough data

Not enough data

Registration Management

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Promotions Management

Not enough data

Not enough data

Event Management

Not enough data

Not enough data

Wait List Management

Not enough data

Not enough data

Marketing Automation

Not enough data

Not enough data

Badge Management

Not enough data

Not enough data

Support Ticket Management

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Discount Management

Not enough data

Not enough data

Refund Management

Not enough data

Not enough data

Forms Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Venue Management

Not enough data

Not enough data

Customer Data Management

Not enough data

Not enough data

Attendance Management

Not enough data

Not enough data

Help Desk Management

Not enough data

Not enough data

Employee Management

Not enough data

Not enough data

Agentic AI - Event Registration & Ticketing

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Additional Functionality

Barcode/Ticket Scanning

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Event Scheduling

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

API

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Event Ticketing

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Confirmations/Reminders

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Event Calendar

Not enough data

Not enough data

Floor Plans & Maps

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Event Tracking

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Gamification

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Badge Printing

Not enough data

Not enough data

Self Check-In/Check-Out

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Seating Map

Not enough data

Not enough data

Offline Access

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Guest List Search

Not enough data

Not enough data

Attendee Profiles

Not enough data

Not enough data

Email Reminders

Not enough data

Not enough data

QR Codes

Not enough data

Not enough data

Attendee Segmentation

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Attendance Tracking

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Self Service Portal

Not enough data

Not enough data

Print-at-Home

Not enough data

Not enough data

Reserved Seating

Not enough data

Not enough data

Mobile Ticketing

Not enough data

Not enough data

Sales Reports

Not enough data

Not enough data

Point of Sale (POS)

Not enough data

Not enough data

Ticket Brokering

Not enough data

Not enough data

GDPR Compliance

Not enough data

Not enough data

Billing & Invoicing

Not enough data

Not enough data

Multi-Currency

Not enough data

Not enough data

Cross Selling Functionality

Not enough data

Not enough data

Kiosk Ticketing

Not enough data

Not enough data

Dynamic Pricing

Not enough data

Not enough data

Ticket Reservations

Not enough data

Not enough data

Event Marketing[Hide 60 FeaturesShow 60 Features](javascript:void(0);)

Not enough data

8.9

39

Marketing and Communications

Lead generation and retrieval

Not enough data

9.0(won by default)

28

Social media promotion

Not enough data

8.7(won by default)

26

Event website creation

Not enough data

8.7(won by default)

28

Email customization

Not enough data

9.0(won by default)

27

Contact list management

Not enough data

8.8(won by default)

27

Campaign Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Event Management

Not enough data

Not enough data

Badge Management

Not enough data

Not enough data

Vendor Management

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

Registration Management

Not enough data

Not enough data

Forms Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Employee Management

Not enough data

Not enough data

Attendance Management

Not enough data

Not enough data

Promotions Management

Not enough data

Not enough data

Meeting Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

For Virtual Events

Not enough data

Not enough data

Attendee Engagement

Social media integrations

Not enough data

8.8(won by default)

26

Attendee networking

Not enough data

8.7(won by default)

26

Attendee surveys-attendee engagement

Not enough data

9.1(won by default)

28

Registration

Event creation

Not enough data

9.3(won by default)

35

User registration process

Not enough data

9.3(won by default)

35

Mobile check-in

Not enough data

9.0(won by default)

25

Visitor Registration

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Agentic AI - Event Marketing

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Additional Functionality

Customizable Templates

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Event Scheduling

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Custom Domains

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Email Reminders

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Location-Based Marketing

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Event Calendar

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Event Ticketing

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Electronic Payments

Not enough data

Not enough data

API

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Video Conferencing[Hide 77 FeaturesShow 77 Features](javascript:void(0);)

Not enough data

9.1

258

Collaboration Tools

Screen Sharing

Not enough data

9.1(won by default)

233

Presentations

Not enough data

9.1(won by default)

39

Whiteboarding

Not enough data

9.0(won by default)

32

Real-Time Chat

Not enough data

9.2(won by default)

38

Hand Raising

Not enough data

9.2(won by default)

39

File Sharing

Not enough data

Not enough data

Private Chat

Not enough data

Not enough data

Real-Time Chat

Not enough data

Not enough data

Meeting Coordination

Scheduling

Not enough data

9.0(won by default)

207

Video Call Recording

Not enough data

8.9(won by default)

202

Participant Permissions

Not enough data

8.8(won by default)

213

One-Click Join

Not enough data

9.3(won by default)

40

Video Streaming

Not enough data

Not enough data

On-Demand Recording

Not enough data

Not enough data

Call Recording

Not enough data

Not enough data

Call Recording

Not enough data

Not enough data

Event Scheduling

Not enough data

Not enough data

Software Type

Mobile

Not enough data

8.6(won by default)

120

Browser Application

Not enough data

9.2(won by default)

38

Desktop Application

Not enough data

9.2(won by default)

38

Agentic AI - Video Conferencing

Autonomous Task Execution

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Additional Functionality

Video Support

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Attendance Management

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Registration Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Transcripts/Chat History

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Two-Way Audio & Video

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Conferencing

Not enough data

Not enough data

Breakout Rooms

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

API

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Whiteboard

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Meeting Management

Not enough data

Not enough data

Brainstorming

Not enough data

Not enough data

Presentation Streaming

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Video Conferencing

Not enough data

Not enough data

User Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

File Transfer

Not enough data

Not enough data

Email Reminders

Not enough data

Not enough data

Remote Access/Control

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Microsoft Outlook Integration

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Auto Framing

Not enough data

Not enough data

On-Demand Webcasting

Not enough data

Not enough data

Automatic Transcription

Not enough data

Not enough data

Two Way Audio & Video

Not enough data

Not enough data

User Profiles

Not enough data

Not enough data

Video Management

Not enough data

Not enough data

Polls/Voting

Not enough data

Not enough data

Event Management

Not enough data

Not enough data

Brand Management

Not enough data

Not enough data

HD Audio/Video

Not enough data

Not enough data

Presentation Tools

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Host Controls

Not enough data

Not enough data

Virtual Event Platforms[Hide 85 FeaturesShow 85 Features](javascript:void(0);)

9.5

11

Not enough data

Administration

Event Configuration

10.0(won by default)

9

Not enough data

Event Marketing

9.8(won by default)

8

Not enough data

Speaker Access and Control

9.3(won by default)

9

Not enough data

Advanced Reporting

9.3(won by default)

9

Not enough data

Virtual Experience

Virtual Lobby

9.4(won by default)

9

Not enough data

Built-In Webcasting

9.8(won by default)

9

Not enough data

Webcasting Integrations

9.4(won by default)

9

Not enough data

Cross-Device Functionality

9.4(won by default)

9

Not enough data

Session / Agenda Management

Not enough data

Not enough data

Live Streaming & Recording

Not enough data

Not enough data

Registration & Attendee Management

Not enough data

Not enough data

Event Setup & Scheduling

Not enough data

Not enough data

Branding & Customization

Not enough data

Not enough data

Interactive Speaker / Moderator Controls

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Sponsorship Management

Not enough data

Not enough data

Badge Management

Not enough data

Not enough data

Exhibit/Vendor Management

Not enough data

Not enough data

Video Streaming

Not enough data

Not enough data

Online Registration

Not enough data

Not enough data

Meeting Management

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Forms Management

Not enough data

Not enough data

Promotions Management

Not enough data

Not enough data

Event Management

Not enough data

Not enough data

Attendance Management

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Event Registration

Not enough data

Not enough data

Engagement

Online Event Agenda

8.9(won by default)

9

Not enough data

Interactive Content

9.3(won by default)

10

Not enough data

1:1 Networking

9.4(won by default)

8

Not enough data

Exhibitors/Sponsorships

9.5(won by default)

7

Not enough data

Gamification & Incentives

Not enough data

Not enough data

Real‑Time Interaction Tools

Not enough data

Not enough data

Networking / Matchmaking

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Agentic AI - Virtual Event Platforms

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Administration / Support - Virtual Event Platforms

Role‑Based Access & Permissions

Not enough data

Not enough data

Security & Compliance

Not enough data

Not enough data

Insights & Scale - Virtual Event Platforms

User Capacity & Reliability

Not enough data

Not enough data

Analytics & Reporting

Not enough data

Not enough data

Audience Analytics

Not enough data

Not enough data

Additional Functionality

Speaker Profiles

Not enough data

Not enough data

Attendee Profiles

Not enough data

Not enough data

Ticketing

Not enough data

Not enough data

Live Streaming

Not enough data

Not enough data

Live Chat

Not enough data

Not enough data

Kiosk Ticketing

Not enough data

Not enough data

Audience Engagement

Not enough data

Not enough data

Digital Signage

Not enough data

Not enough data

Attendee Tracking

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Breakout Rooms

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Event Ticketing

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Gamification

Not enough data

Not enough data

Video Conferencing

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Real-Time Chat

Not enough data

Not enough data

API

Not enough data

Not enough data

Event Tracking

Not enough data

Not enough data

Barcode/Ticket Scanning

Not enough data

Not enough data

Conferencing

Not enough data

Not enough data

Event Calendar

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Email Reminders

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Electronic Payments

Not enough data

Not enough data

Show 1 feature category with incomplete data

Collaboration & Productivity[Hide 45 FeaturesShow 45 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Third-Party Integrations

Not enough data

Not enough data

To-Do List

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Screen Sharing

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Brainstorming

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

File Transfer

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Status Tracking

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Real Time Editing

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Assignment Management

Not enough data

Not enough data

Task Scheduling

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

File Sharing

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Task Progress Tracking

Not enough data

Not enough data

Discussions/Forums

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Video Conferencing

Not enough data

Not enough data

Progress Tracking

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

API

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![BrightTALK (Informa TechTarget)](https://images.g2crowd.com/uploads/product/hd_favicon/f66c5e5beb9f8482ccb4f4220739a276/brighttalk-informa-techtarget.svg "BrightTALK (Informa TechTarget)")](https://www.g2.com/products/brighttalk-informa-techtarget/reviews)

BrightTALK (Informa TechTarget)

Small-Business(50 or fewer emp.)

24.2%

Mid-Market(51-1000 emp.)

48.4%

Enterprise(\> 1000 emp.)

27.4%

[![GoTo Webinar](https://images.g2crowd.com/uploads/product/hd_favicon/f2c84d59bd2703e7f830afc1af579b12/goto-webinar.svg "GoTo Webinar")](https://www.g2.com/products/goto-webinar/reviews)

GoTo Webinar

Small-Business(50 or fewer emp.)

36.7%

Mid-Market(51-1000 emp.)

41.7%

Enterprise(\> 1000 emp.)

21.6%

Small-Business

(50 or fewer emp.)

24.2%

36.7%

Mid-Market

(51-1000 emp.)

48.4%

41.7%

Enterprise

(\> 1000 emp.)

27.4%

21.6%

Reviewers' Industry

[![BrightTALK (Informa TechTarget)](https://images.g2crowd.com/uploads/product/hd_favicon/f66c5e5beb9f8482ccb4f4220739a276/brighttalk-informa-techtarget.svg "BrightTALK (Informa TechTarget)")](https://www.g2.com/products/brighttalk-informa-techtarget/reviews)
BrightTALK (Informa TechTarget)

Computer Software

27.4%

Information Technology and Services

23.2%

Computer & Network Security

10.5%

Marketing and Advertising

6.3%

Financial Services

5.3%

Other

27.4%

[![GoTo Webinar](https://images.g2crowd.com/uploads/product/hd_favicon/f2c84d59bd2703e7f830afc1af579b12/goto-webinar.svg "GoTo Webinar")](https://www.g2.com/products/goto-webinar/reviews)
GoTo Webinar

Computer Software

14.3%

Information Technology and Services

9.0%

Marketing and Advertising

5.9%

Hospital & Health Care

4.9%

Financial Services

4.4%

Other

61.5%

FAQs

## BrightTALK (Informa... vs GoTo Webinar FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between GoTo Webinar vs BrightTALK (Informa...?

GoTo Webinar stands out for higher Ease of Setup and Meets Requirements scores, while BrightTALK (Informa...) is rated higher for Quality of Support and Ease of Use mentions.

| [GoTo Webinar](https://www.g2.com/products/goto-webinar/reviews) | [BrightTALK (Informa...)](https://www.g2.com/products/brighttalk-informa-techtarget/reviews) |
| --- | --- |
| 4.2/5 (804 reviews) | 4.0/5 (104 reviews) |
| Mid-Market | Mid-Market |
| 8.7 | 8.0 |
| 8.2 | 8.9 |
| Ease of Use | Ease of Use |

### How do the pricing models of GoTo Webinar and BrightTALK (Informa... compare?

GoTo Webinar and BrightTALK (Informa...) are rated at parity for value, with no significant difference in reviewer satisfaction on price or cost.

- **GoTo Webinar:** Reviewers frequently cite the platform as expensive for its feature set, with several noting high costs for advanced features and limitations at lower tiers.
- **BrightTALK (Informa...):** Reviewers describe the platform as affordable and a good value for the price, though some mention it can be expensive for lead generation and advanced features.
- **Switching reasons:** GoTo Webinar reviewers mention switching due to high pricing and limited features, while BrightTALK (Informa...) reviewers cite lead quality and cost as factors for considering alternatives.

### What are the best alternatives to GoTo Webinar and BrightTALK (Informa...?

The top three alternatives to GoTo Webinar and BrightTALK (Informa...) are ON24, BigMarker, and Zoom Events and Webinars.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [GoTo Webinar](https://www.g2.com/products/goto-webinar/reviews) | 4.2/5 (804 reviews) | Mid-Market | Expensive for advanced features | Ease of Use |
| [BrightTALK (Informa...)](https://www.g2.com/products/brighttalk-informa-techtarget/reviews) | 4.0/5 (104 reviews) | Mid-Market | Affordable, but costly for lead gen | Ease of Use |
| [ON24](https://www.g2.com/products/on24/reviews) | 4.3/5 (1221 reviews) | Mid-Market | — | — |
| [BigMarker](https://www.g2.com/products/bigmarker/reviews) | 4.7/5 (444 reviews) | Small-Business | — | — |
| [Zoom Events and Webinars](https://www.g2.com/products/zoom-events-and-webinars/reviews) | 4.5/5 (413 reviews) | Mid-Market | — | — |

### Which Webinar features should I prioritize when comparing GoTo Webinar and BrightTALK (Informa...?

Buyers should prioritize Ease of Use, Registration, Integration capabilities, Customer Support, and Attendee Management when comparing GoTo Webinar and BrightTALK (Informa...).

- **Ease of Use:** GoTo Webinar scores 8.8; BrightTALK (Informa...) scores 8.4. All-time mentions: GoTo Webinar (3), BrightTALK (Informa...) (8).
- **Registration:** Both products are frequently cited for registration features in recent reviews.
- **Integration capabilities:** GoTo Webinar is noted for HubSpot integration; BrightTALK (Informa...) is cited for Marketo and Salesforce integrations.
- **Customer Support:** GoTo Webinar scores 8.2; BrightTALK (Informa...) scores 8.9. All-time mentions: GoTo Webinar (1), BrightTALK (Informa...) (4).
- **Attendee Management:** GoTo Webinar (1 all-time mention); BrightTALK (Informa...) (3 all-time mentions).

### What are the pros and cons of GoTo Webinar vs BrightTALK (Informa...?

GoTo Webinar's headline strength is ease of setup, while BrightTALK (Informa...) is most frequently praised for ease of use and customer support.

- **GoTo Webinar strengths:** Ease of Use (3 all-time mentions), Easy Setup (2), Tracking Features (2), Attendee Management (1), Data Management (1).
- **GoTo Webinar trade-offs:** Limited Features (3), Limited Flexibility (3), Missing Features (3), Expensive (2), Webinar Issues (2), Customer Support (1).
- **BrightTALK (Informa...) strengths:** Ease of Use (8), Webinars (7), Customer Support (4), Attendee Management (3), Easy Setup (3), Event Management (2), Affordable (1).
- **BrightTALK (Informa...) trade-offs:** Missing Features (3), Poor Customer Support (3), Learning Curve (2), Limitations (2), Poor Audience Engagement (2), Webinar Issues (2).

### Is GoTo Webinar or BrightTALK (Informa... better for small businesses?

GoTo Webinar is a better fit for small businesses, as reflected by its ease of setup and positive sentiment from small-business reviewers.

- **GoTo Webinar:** Largest segment is Mid-Market, but recent reviews from small-business users highlight ease of setup and value for money.
- **BrightTALK (Informa...):** Largest segment is Mid-Market, with small-business reviewers noting ease of use but also mentioning a learning curve and higher costs for lead generation.

### Which Webinar platform has better integrations?

GoTo Webinar and BrightTALK (Informa...) are at parity for integrations, with each platform cited for key marketing automation integrations.

- **GoTo Webinar:** Reviewers mention HubSpot integration and API capabilities for syncing registrants and attendees.
- **BrightTALK (Informa...):** Reviewers cite integrations with Marketo, Salesforce, Eloqua, and HubSpot, with positive feedback on marketing automation workflows.

### How do GoTo Webinar and BrightTALK (Informa... compare on customer support?

BrightTALK (Informa...) is rated higher for Quality of Support, with a 0.7-point lead over GoTo Webinar (8.9 vs 8.2).

- **GoTo Webinar:** Reviewers describe support as slow to respond and sometimes incomplete, with several citing challenges in reaching helpful support staff.
- **BrightTALK (Informa...):** Reviewers consistently praise the support team for responsiveness and helpfulness, with 4 all-time mentions for customer support and multiple recent reviews highlighting positive experiences.

### Which is easier to implement, GoTo Webinar or BrightTALK (Informa...?

GoTo Webinar is rated higher for Ease of Setup, with a 0.7-point advantage over BrightTALK (Informa...) (8.7 vs 8.0).

- **GoTo Webinar:** Reviewers frequently highlight the platform's straightforward setup process and intuitive interface, with several noting that webinars can be launched quickly with minimal training.
- **BrightTALK (Informa...):** Reviewers describe setup as generally easy, but some mention a learning curve and challenges with backend management, especially for larger teams or more complex workflows.

### Which product has better Registration?

GoTo Webinar is rated higher for Registration, with more frequent positive mentions and higher ease-of-use scores.

- **GoTo Webinar:** Registration is a frequently cited feature in recent reviews, with an Ease of Use score of 8.8 and multiple reviewers praising customizable forms and tracking of registrants.
- **BrightTALK (Informa...):** Registration is also cited in recent reviews, but reviewers note that requiring attendees to sign up for the BrightTALK platform can cause drop-off; Ease of Use score is 8.4.

Alternatives

**BrightTALK (Informa TechTarget) Alternatives**

 ![ON24](https://images.g2crowd.com/uploads/product/hd_favicon/fd1d06dc3067c3fd21c9ca528c491754/on24.svg "ON24")

[
ON24
](/products/on24/reviews)

 ![Zoom Events and Webinars](https://images.g2crowd.com/uploads/product/hd_favicon/c7b3378ce337ba60fdf54bb51ab3eebf/zoom-events-and-webinars.svg "Zoom Events and Webinars")

[
Zoom Events and Webinars
](/products/zoom-events-and-webinars/reviews)

 ![Livestorm](https://images.g2crowd.com/uploads/product/hd_favicon/fcf097c44bc70fcf3756ae636170ae13/livestorm.svg "Livestorm")

[
Livestorm
](/products/livestorm/reviews)

 ![BigMarker](https://images.g2crowd.com/uploads/product/hd_favicon/790c45311be254fcad2fda8b55950182/bigmarker.svg "BigMarker")

[
BigMarker
](/products/bigmarker/reviews)

**GoTo Webinar Alternatives**

 ![BigMarker](https://images.g2crowd.com/uploads/product/hd_favicon/790c45311be254fcad2fda8b55950182/bigmarker.svg "BigMarker")

[
BigMarker
](/products/bigmarker/reviews)

 ![Zoom Events and Webinars](https://images.g2crowd.com/uploads/product/hd_favicon/c7b3378ce337ba60fdf54bb51ab3eebf/zoom-events-and-webinars.svg "Zoom Events and Webinars")

[
Zoom Events and Webinars
](/products/zoom-events-and-webinars/reviews)

 ![Livestorm](https://images.g2crowd.com/uploads/product/hd_favicon/fcf097c44bc70fcf3756ae636170ae13/livestorm.svg "Livestorm")

[
Livestorm
](/products/livestorm/reviews)

 ![Zoho Meeting](https://images.g2crowd.com/uploads/product/hd_favicon/1bb4c2e78bcc387aa98c5538eab4b82c/zoho-meeting.svg "Zoho Meeting")

[
Zoho
](/products/zoho-meeting/reviews)

## BrightTALK (Informa TechTarget) vs GoTo Webinar

When assessing the two solutions, reviewers found GoTo Webinar easier to use, set up, and administer. Reviewers also preferred doing business with GoTo Webinar overall.

- Reviewers felt that GoTo Webinar meets the needs of their business better than BrightTALK (Informa TechTarget).
- When comparing quality of ongoing product support, reviewers felt that BrightTALK (Informa TechTarget) is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of GoTo Webinar over BrightTALK (Informa TechTarget).