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Compare BrightTALK (Informa TechTarget) and GoTo Webinar 
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At a Glance
Market Segments
Mid-Market (47.3% of reviews)
Mid-Market (41.8% of reviews)
Entry-Level Pricing
No pricing available
$49.00 Per Year
BrightTALK (Informa TechTarget)
Star Rating
(101)4.0 out of 5
Market Segments
Mid-Market (47.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BrightTALK (Informa TechTarget)GoTo Webinar
Star Rating
(796)4.2 out of 5
Market Segments
Mid-Market (41.8% of reviews)
Pros & Cons
Entry-Level Pricing
$49.00 Per Year
Browse all 4 pricing plansBrightTALK (Informa TechTarget) vs GoTo Webinar
When assessing the two solutions, reviewers found GoTo Webinar easier to use, set up, and administer. Reviewers also preferred doing business with GoTo Webinar overall.
- Reviewers felt that GoTo Webinar meets the needs of their business better than BrightTALK (Informa TechTarget).
- When comparing quality of ongoing product support, reviewers felt that BrightTALK (Informa TechTarget) is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of GoTo Webinar over BrightTALK (Informa TechTarget).
Pricing
Entry-Level Pricing
BrightTALK (Informa TechTarget)
No pricing availableGoTo Webinar
Lite
$49.00
Per Year
250 Participants
- Reporting and Analytics
- Full Service Registration
- Automated Emails
Free Trial
BrightTALK (Informa TechTarget)
No trial information availableGoTo Webinar
Free Trial is available
Ratings
Meets Requirements
8.1
81
8.9
682
Ease of Use
8.5
82
8.8
687
Ease of Setup
8.0
52
8.7
238
Ease of Admin
8.2
49
8.6
232
Quality of Support
8.9
78
8.2
514
Has the product been a good partner in doing business?
8.3
50
8.4
210
Product Direction (% positive)
7.5
79
7.7
655
Features by Category
Registration
Not enough data
9.2
44
Not enough data
9.3
44
Not enough data
8.6
32
Not enough data
9.1
33
Not enough data
9.2
29
Generative AI
Not enough data
Not enough data
Marketing and Communications
Not enough data
9.2
33
Not enough data
9.0
39
Not enough data
8.8
39
Not enough data
9.0
37
Not enough data
9.3
29
Not enough data
9.3
29
Agentic AI - Event Registration & Ticketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Host Tools
7.5
43
8.3
214
7.7
39
8.4
219
8.7
41
9.1
234
Attendee Tools
8.3
45
9.2
256
7.4
41
8.6
241
8.1
41
8.7
229
Post-Event Tools
8.4
45
8.7
218
8.2
45
8.8
228
Integrations
7.4
33
8.3
125
7.7
38
8.3
149
Agentic AI - Webinar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing and Communications
Not enough data
9.0
28
Not enough data
8.7
26
Not enough data
8.7
28
Not enough data
9.0
27
Not enough data
8.8
27
Attendee Engagement
Not enough data
8.8
26
Not enough data
8.7
26
Not enough data
9.1
28
Registration
Not enough data
9.3
35
Not enough data
9.3
35
Not enough data
9.0
25
Generative AI
Not enough data
Not enough data
Agentic AI - Event Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration Tools
Not enough data
9.1
233
Not enough data
9.1
39
Not enough data
9.0
32
Not enough data
9.2
38
Not enough data
9.2
38
Meeting Coordination
Not enough data
9.0
207
Not enough data
8.9
202
Not enough data
8.8
213
Not enough data
9.3
40
Software Type
Not enough data
8.6
120
Not enough data
9.2
38
Not enough data
9.2
38
Agentic AI - Video Conferencing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
10.0
9
Not enough data
9.8
8
Not enough data
9.3
9
Not enough data
9.3
9
Not enough data
Virtual Experience
9.4
9
Not enough data
9.8
9
Not enough data
9.4
9
Not enough data
9.4
9
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
8.9
9
Not enough data
9.3
10
Not enough data
9.4
8
Not enough data
9.5
7
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Virtual Event Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration / Support - Virtual Event Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Insights & Scale - Virtual Event Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
BrightTALK (Informa TechTarget) and GoTo Webinar are categorized as Webinar
Unique Categories
BrightTALK (Informa TechTarget) is categorized as Virtual Event Platforms
GoTo Webinar is categorized as Video Conferencing, Event Registration & Ticketing, and Event Marketing
Reviews
Reviewers' Company Size
BrightTALK (Informa TechTarget)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
GoTo Webinar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
28.0%
Information Technology and Services
20.4%
Computer & Network Security
10.8%
Marketing and Advertising
6.5%
Financial Services
5.4%
Other
29.0%
Computer Software
13.9%
Information Technology and Services
9.0%
Marketing and Advertising
6.0%
Hospital & Health Care
5.0%
Financial Services
4.5%
Other
61.7%
Alternatives
Discussions
What does BrightTALK do?
1 Comment
MY
They have a webinar hosting / sharing platform. They also have their own campaigns / ads service for those webinars. Read more
BrightTALK (Informa TechTarget) has no more discussions with answers
What is the best way to offer handouts that are available during the live session to people that are only viewing the recording?
2 Comments
TC
I actually have the same question but don't believe there is any. I therefore include a slide in my "live" presentation telling the viewer to email an...Read more
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