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BrightTALK (Informa TechTarget) Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

BrightTALK (Informa TechTarget) Reviews (104)

Reviews

BrightTALK (Informa TechTarget) Reviews (104)

4.0
104 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the platform for its ease of use and excellent customer support, making it a reliable choice for hosting webinars and generating leads. Many appreciate how it simplifies the process of reaching targeted audiences and managing content, although some note that the platform can be overwhelming due to its extensive features.

Pros & Cons

Generated from real user reviews
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Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"BrightTalk User for just under a year"
4/5
What do you like best about BrightTALK (Informa TechTarget)?

Very good customer service- they're always available to help with questions or recommend programs moving forward. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

The platform is a little clunky and takes some time to get used to. A lot of functionality or product improvements come at an additional cost. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"BrightTalk great tool for additional exposure"
4/5
What do you like best about BrightTALK (Informa TechTarget)?

Great tool to recycle our visual content and expose it to a researching-stage audience. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

No integration with our marketing tool: Act-on and the quality of incoming organic leads are is not the best. Review collected by and hosted on G2.com.

Verified User in Investment Management
UI
Verified User in Investment Management
Enterprise (> 1000 emp.)
"Updates for all topics in real time"
5/5
What do you like best about BrightTALK (Informa TechTarget)?

Easy to access, relevant topics, quick login, interfering speakers Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

Sometimes not specific enough or the speakers have less experience Review collected by and hosted on G2.com.

Rebecca W.
RW
Rebecca W.
Lead Global Campaign Strategy
Enterprise (> 1000 emp.)
"BrightTalk is a great addition to our marketing mix"
5/5
What do you like best about BrightTALK (Informa TechTarget)?

BrightTalk is one of the easiest webinar platforms for anyone to use. It takes 5 minutes to set up a webinar. And I also love how easy it is to run on-demand webinars to keep a nice webinar lead flow coming in. Running replays is also incredibly easy and is a great way to reuse existing webinars to generate new demand. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

The only thing I don't like about BrightTalk is that someone has to sign up for BrightTalk and can't just come in from one of our forms. But this small downside is worth the trade-off of how easy it is to set up and run live and on-demand webinars. Review collected by and hosted on G2.com.

Verified User in Higher Education
AH
Verified User in Higher Education
Mid-Market (51-1000 emp.)
"It gets the job done, but it's clunky and lacks features."
0/5
What do you like best about BrightTALK (Informa TechTarget)?

Using our content management app (Uberflip), we can embed webinars on our website easily. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

Lack of support, lack of features, technical issues with syncing leads, customer complaints about setting up an account then getting tons of emails. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"Great On-Demand Webinar Platform!"
4/5
What do you like best about BrightTALK (Informa TechTarget)?

It is easy to reuse content that has already been created to maximize its potential. It is also very easy to connect to Marketo programs. We have seen a huge increase in organic traffic to our webinars. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

The live webinar features are not as user-friendly as other webinar tools like Zoom. The poll function has an odd delay and you can't see the number of attendees or who is attending. Review collected by and hosted on G2.com.

Michael S.
MS
Michael S.
Digital Marketing Producer
Mid-Market (51-1000 emp.)
"A great webinar platform with even better support"
4.5/5
What do you like best about BrightTALK (Informa TechTarget)?

I was introduced to BrightTALK just over a year ago, and as a leader of many webinar events, it's been an exceptional experience. The platform is really easy to use, with more features and tools added regularly. What really sets BrightTALK apart from the rest is their excellent service and support. I always know a professional will help me to get my job done more easily. That is invaluable in today's day and times. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

I think the fact that users must be members to see content can be problematic. Sometimes I want content gated and sometimes I don't. What would be nice is if there was a "preview" feature for non-users to get a glimpse of our content. That could possibly motivate them to sign up and see more. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
Small-Business (50 or fewer emp.)
"Great way to get Great Content to New Prospects"
4.5/5
What do you like best about BrightTALK (Informa TechTarget)?

We can control the titles, industries, and countries that we sell into for the content leads. But we also get some great organic leads as well. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

I don't dislike anything. Would love to see an easier integration with Hubspot and SFDC Review collected by and hosted on G2.com.

CD
Cynthia D.
Director Markeing
Mid-Market (51-1000 emp.)
"Cybersecurity Syndication for Webinars!"
5/5
What do you like best about BrightTALK (Informa TechTarget)?

Love the cybersecurity community at BrightTALK, globally. Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

There is not much that I dislike, it is a great platform Review collected by and hosted on G2.com.

RT
Richard T.
Events Manager
Mid-Market (51-1000 emp.)
"Fantastic platform for online events and webinars"
5/5
What do you like best about BrightTALK (Informa TechTarget)?

The range of services and functionality offered by BrightTALK, supported by a fantastic team Review collected by and hosted on G2.com.

What do you dislike about BrightTALK (Informa TechTarget)?

It would be helpful if presenters could access on other browsers other than Chrome, and if they could use their tablets to access as well as laptops and PCs Review collected by and hosted on G2.com.

Questions about BrightTALK (Informa TechTarget)? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

GU
Guest User
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Last activity over 4 years ago

What does BrightTALK do?

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Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

17 months

Average Discount

9%

BrightTALK (Informa TechTarget) Comparisons
BrightTALK (Informa TechTarget) Features
Customizable Branding
Role-based Access
Recording
Registration
Attendee Live Chat
Polls and Surveys
Reporting/Analytics
Attendee Reports
Social Media Integration
Third-Party Integrations