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Compare BrightTALK (Informa TechTarget) and ON24 
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At a Glance
Market Segments
Mid-Market (47.3% of reviews)
Enterprise (41.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
BrightTALK (Informa TechTarget)
Star Rating
(101)4.0 out of 5
Market Segments
Mid-Market (47.3% of reviews)
Entry-Level Pricing
No pricing available
Learn more about BrightTALK (Informa TechTarget)ON24
Star Rating
(1,192)4.3 out of 5
Market Segments
Enterprise (41.2% of reviews)
Entry-Level Pricing
No pricing available
Learn more about ON24Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ON24 excels in branding capabilities with a score of 8.7, while BrightTALK by TechTarget falls short with a score of 7.4. Reviewers mention that ON24's customizable branding options allow for a more tailored experience, enhancing brand visibility during events.
- Reviewers mention that BrightTALK by TechTarget shines in event configuration, achieving a perfect score of 10.0, compared to ON24's score of 8.7. Users on G2 appreciate the ease of setting up events with BrightTALK, highlighting its intuitive interface and streamlined processes.
- Users say that ON24 provides superior attendee tools, particularly in registration with a score of 8.8, while BrightTALK scores 8.3. Reviewers mention that ON24's registration process is user-friendly and efficient, making it easier for attendees to sign up for events.
- G2 users report that BrightTALK by TechTarget offers better interactive content features, scoring 9.3 compared to ON24's 8.4. Reviewers mention that BrightTALK's interactive elements, such as polls and Q&A sessions, significantly enhance audience engagement during live events.
- Users report that ON24's event analytics tools are robust, scoring 8.7, while BrightTALK's analytics score is slightly lower at 8.3. Reviewers mention that ON24 provides detailed insights into attendee behavior, which helps in refining future events.
- Reviewers mention that BrightTALK by TechTarget excels in virtual experience features, particularly in built-in webcasting with a score of 9.8, compared to ON24's 8.7. Users on G2 appreciate the seamless streaming quality and reliability of BrightTALK's webcasting capabilities.
Pricing
Entry-Level Pricing
BrightTALK (Informa TechTarget)
No pricing availableON24
No pricing availableFree Trial
BrightTALK (Informa TechTarget)
No trial information availableON24
Free Trial is available
Ratings
Meets Requirements
8.1
81
8.6
951
Ease of Use
8.5
82
8.3
955
Ease of Setup
8.0
52
8.3
581
Ease of Admin
8.2
49
8.3
561
Quality of Support
8.9
78
8.4
928
Has the product been a good partner in doing business?
8.3
50
8.5
541
Product Direction (% positive)
7.5
79
8.4
914
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Host Tools
7.5
43
8.8
652
7.7
39
8.5
599
8.7
41
8.8
668
Attendee Tools
8.3
45
8.8
651
7.4
41
8.5
591
8.1
41
8.6
635
Post-Event Tools
8.4
45
8.7
663
8.2
45
8.8
669
Integrations
7.4
33
7.6
389
7.7
38
7.7
471
Agentic AI - Webinar
Not enough data
8.1
22
Not enough data
8.5
21
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
20
Account-Based Web and Content ExperiencesHide 4 FeaturesShow 4 Features
Not enough data
Not enough data
Platform Basics
Not enough data
8.4
27
Not enough data
8.4
31
Platform Reporting
Not enough data
8.4
42
Not enough data
8.1
42
Administration
10.0
9
8.8
72
9.8
8
8.5
70
9.3
9
8.8
75
9.3
9
8.6
70
Virtual Experience
9.4
9
8.5
67
9.8
9
8.7
67
9.4
9
8.5
68
9.4
9
8.0
68
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
8.9
9
8.3
62
9.3
10
8.5
68
9.4
8
7.5
55
9.5
7
7.4
50
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
7.1
33
Agentic AI - Virtual Event Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Administration / Support - Virtual Event Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Insights & Scale - Virtual Event Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
8.2
46
|
Verified
Agentic AI - Content Experience Platforms
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Optimization
Not enough data
7.3
39
|
Verified
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
BrightTALK (Informa TechTarget) and ON24 are categorized as Virtual Event Platforms and Webinar
Unique Categories
BrightTALK (Informa TechTarget) has no unique categories
ON24 is categorized as Content Experience Platforms and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
BrightTALK (Informa TechTarget)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ON24
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
28.0%
Information Technology and Services
20.4%
Computer & Network Security
10.8%
Marketing and Advertising
6.5%
Financial Services
5.4%
Other
29.0%
Computer Software
17.4%
Information Technology and Services
15.0%
Financial Services
7.4%
Marketing and Advertising
5.2%
Hospital & Health Care
3.5%
Other
51.4%
Alternatives
Discussions
What does BrightTALK do?
1 Comment
MY
They have a webinar hosting / sharing platform. They also have their own campaigns / ads service for those webinars. Read more
BrightTALK (Informa TechTarget) has no more discussions with answers
What are best practices for a webcast with several presenters from different locations using webcams
3 Comments
TK
Hi Karin,
Happy to help! I recommend reviewing our Knowledge Center for sound and visual set-up best practices or checking out our community to see what...Read more
is there a way i can download the webinar ?
3 Comments
ZN
Hi Srojan,
When you open the webcast, go to ARCHIVE:
https://share.getcloudapp.com/E0unornk
Then you can choose your format preferences...Read more
Can I interact with my webinar audience?
2 Comments
TS
You can definitely interact! The audience can ask you questions, you can have polling questions, and there is a chat feature. There is also a place to put...Read more
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