Compare BrightTALK (Informa TechTarget) and ON24 
Featured Products
At a Glance
Market Segments
Mid-Market (47.3% of reviews)
Mid-Market (42.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
BrightTALK (Informa TechTarget)
Star Rating
(101)4.0 out of 5
Market Segments
Mid-Market (47.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BrightTALK (Informa TechTarget)ON24
Star Rating
(1,220)4.3 out of 5
Market Segments
Mid-Market (42.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ON24Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ON24 excels in overall user satisfaction, boasting a significantly higher G2 Score compared to BrightTALK. Users appreciate its powerful interaction features, which facilitate seamless video interaction during webinars, enhancing the overall experience.
- Users say that ON24's interface is clear and intuitive, making it particularly well-suited for large events. Reviewers highlight how the platform boosts hosts' confidence, allowing them to focus on delivering content rather than managing technical issues.
- According to verified reviews, BrightTALK is praised for its ease of use, especially for marketing professionals and presenters. Users commend its fantastic support and integration capabilities, which streamline the process of managing webinars and connecting with CRM systems.
- Reviewers mention that while ON24 has a robust feature set, including advanced reporting and event marketing tools, BrightTALK shines in providing excellent insights and a direct path to new customers, making it a valuable tool for organizations looking to broaden their reach.
- G2 reviewers highlight that ON24 has a higher volume of recent reviews, indicating a more active user base and up-to-date feedback. This suggests that users are consistently finding value in the platform, while BrightTALK has not received recent reviews, which may raise concerns about its current relevance.
- Users report that both platforms have their strengths, but ON24's higher ratings in areas like event configuration and attendee engagement features suggest it may be a better fit for organizations focused on delivering high-quality virtual events, while BrightTALK's strengths lie in its user-friendly approach and support.
Pricing
Entry-Level Pricing
BrightTALK (Informa TechTarget)
No pricing availableON24
No pricing availableFree Trial
BrightTALK (Informa TechTarget)
No trial information availableON24
Free Trial is available
Ratings
Meets Requirements
8.1
81
8.6
977
Ease of Use
8.5
82
8.3
981
Ease of Setup
8.0
52
8.3
607
Ease of Admin
8.2
49
8.4
564
Quality of Support
8.9
78
8.4
954
Has the product been a good partner in doing business?
8.3
50
8.5
544
Product Direction (% positive)
7.5
79
8.4
940
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Host Tools
7.5
43
8.8
677
7.7
39
8.5
623
8.7
41
8.8
694
Attendee Tools
8.3
45
8.8
676
7.4
41
8.5
614
8.1
41
8.6
660
Post-Event Tools
8.4
45
8.8
688
8.2
45
8.8
694
Integrations
7.4
33
7.7
412
7.7
38
7.8
496
Agentic AI - Webinar
Not enough data
8.6
45
Not enough data
8.8
44
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
43
Account-Based Web and Content ExperiencesHide 4 FeaturesShow 4 Features
Not enough data
Not enough data
Platform Basics
Not enough data
8.4
27
Not enough data
8.4
31
Platform Reporting
Not enough data
8.4
42
Not enough data
8.1
42
Administration
10.0
9
8.8
80
9.8
8
8.5
78
9.3
9
8.8
83
9.3
9
8.6
78
Virtual Experience
9.4
9
8.5
75
9.8
9
8.6
75
9.4
9
8.6
76
9.4
9
8.1
76
Not enough data
9.4
9
Not enough data
9.2
10
Not enough data
8.9
11
Not enough data
9.0
10
Not enough data
9.2
10
Not enough data
8.0
9
Engagement
8.9
9
8.5
70
9.3
10
8.4
76
9.4
8
7.6
63
9.5
7
7.5
58
Not enough data
8.8
10
Not enough data
8.7
9
Not enough data
8.9
9
Generative AI
Not enough data
7.3
41
Agentic AI - Virtual Event Platforms
Not enough data
9.3
9
Not enough data
8.7
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.4
9
Not enough data
8.7
9
Administration / Support - Virtual Event Platforms
Not enough data
9.3
10
Not enough data
8.7
10
Insights & Scale - Virtual Event Platforms
Not enough data
9.0
10
Not enough data
9.3
10
Content Creation
Not enough data
8.2
46
|
Verified
Agentic AI - Content Experience Platforms
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Optimization
Not enough data
7.3
39
|
Verified
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
BrightTALK (Informa TechTarget) and ON24 are categorized as Virtual Event Platforms and Webinar
Unique Categories
BrightTALK (Informa TechTarget) has no unique categories
ON24 is categorized as Content Experience Platforms and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
BrightTALK (Informa TechTarget)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ON24
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
28.0%
Information Technology and Services
20.4%
Computer & Network Security
10.8%
Marketing and Advertising
6.5%
Computer Networking
5.4%
Other
29.0%
Computer Software
17.1%
Information Technology and Services
14.6%
Financial Services
7.3%
Marketing and Advertising
5.2%
Consumer Services
4.2%
Other
51.6%
Alternatives
Discussions
What does BrightTALK do?
1 Comment
MY
They have a webinar hosting / sharing platform. They also have their own campaigns / ads service for those webinars. Read more
BrightTALK (Informa TechTarget) has no more discussions with answers
What are best practices for a webcast with several presenters from different locations using webcams
3 Comments
TK
Hi Karin,
Happy to help! I recommend reviewing our Knowledge Center for sound and visual set-up best practices or checking out our community to see what...Read more
is there a way i can download the webinar ?
3 Comments
ZN
Hi Srojan,
When you open the webcast, go to ARCHIVE:
https://share.getcloudapp.com/E0unornk
Then you can choose your format preferences...Read more
Can I interact with my webinar audience?
2 Comments
TS
You can definitely interact! The audience can ask you questions, you can have polling questions, and there is a chat feature. There is also a place to put...Read more
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