# BrightTALK (Informa TechTarget) vs ON24 Comparison
---
## AI Generated Summary
- **G2 reviewers report** that ON24 excels in overall user satisfaction, boasting a significantly higher G2 Score compared to BrightTALK. Users appreciate its powerful interaction features, which facilitate seamless video interaction during webinars, enhancing the overall experience.
- **Users say** that ON24's interface is clear and intuitive, making it particularly well-suited for large events. Reviewers highlight how the platform boosts hosts' confidence, allowing them to focus on delivering content rather than managing technical issues.
- **According to verified reviews** , BrightTALK is praised for its ease of use, especially for marketing professionals and presenters. Users commend its fantastic support and integration capabilities, which streamline the process of managing webinars and connecting with CRM systems.
- **Reviewers mention** that while ON24 has a robust feature set, including advanced reporting and event marketing tools, BrightTALK shines in providing excellent insights and a direct path to new customers, making it a valuable tool for organizations looking to broaden their reach.
- **G2 reviewers highlight** that ON24 has a higher volume of recent reviews, indicating a more active user base and up-to-date feedback. This suggests that users are consistently finding value in the platform, while BrightTALK has not received recent reviews, which may raise concerns about its current relevance.
- **Users report** that both platforms have their strengths, but ON24's higher ratings in areas like event configuration and attendee engagement features suggest it may be a better fit for organizations focused on delivering high-quality virtual events, while BrightTALK's strengths lie in its user-friendly approach and support.



| | BrightTALK (Informa TechTarget) | ON24 | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 101 | 1,212 | 
| **Largest Market Segment** | Mid-Market (47.3% of reviews) | Mid-Market (41.8% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### BrightTALK (Informa TechTarget)

Pros:
- Ease of Use (3 reviews)
- Customer Support (2 reviews)

Cons:
- Missing Features (3 reviews)
- Poor Audience Engagement (2 reviews)

### ON24

Pros:
- Ease of Use (48 reviews)
- Webinars (38 reviews)

Cons:
- Learning Curve (18 reviews)
- Limited Customization (13 reviews)

---
## Ratings Comparison
| Rating | BrightTALK (Informa TechTarget) | ON24 | 
|---|---|---|
  | **Meets Requirements** | 8.1 (81 reviews) | 8.6 (969 reviews) | 
  | **Ease of Use** | 8.5 (82 reviews) | 8.3 (973 reviews) | 
  | **Ease of Setup** | 8.0 (52 reviews) | 8.3 (599 reviews) | 
  | **Ease of Admin** | 8.2 (49 reviews) | 8.3 (565 reviews) | 
  | **Quality of Support** | 8.9 (78 reviews) | 8.4 (946 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.3 (50 reviews) | 8.5 (545 reviews) | 
  | **Product Direction (% positive)** | 7.5 (79 reviews) | 8.4 (931 reviews) | 

---
## Pricing

### BrightTALK (Informa TechTarget)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### ON24

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **BrightTALK (Informa TechTarget)** | N/A | N/A |
| **ON24** | N/A | N/A |

#### Content Creation

| Feature | BrightTALK (Informa TechTarget) | ON24 | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | BrightTALK (Informa TechTarget) | ON24 | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | BrightTALK (Informa TechTarget) | ON24 | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Webinar

| Product | Score | Reviews |
|---|---|---|
| **BrightTALK (Informa TechTarget)** | 7.9/10 | 52 |
| **ON24** | 8.6/10 | 765 |

#### Host Tools

| Feature | BrightTALK (Informa TechTarget) | ON24 | 
|---|---|---|
| **Branding** | 7.5 (43 reviews) | 8.8 (669 reviews) | 
| **Role-based Access** | 7.7 (39 reviews) | 8.5 (614 reviews) | 
| **Recording** | 8.7 (41 reviews) | 8.8 (685 reviews) | 

#### Attendee Tools

| Feature | BrightTALK (Informa TechTarget) | ON24 | 
|---|---|---|
| **Registration** | 8.3 (45 reviews) | 8.8 (668 reviews) | 
| **Attendee Live Chat** | 7.4 (41 reviews) | 8.5 (605 reviews) | 
| **Polls and Surveys** | 8.1 (41 reviews) | 8.6 (651 reviews) | 

#### Post-Event Tools

| Feature | BrightTALK (Informa TechTarget) | ON24 | 
|---|---|---|
| **Event Analytics** | 8.4 (45 reviews) | 8.7 (679 reviews) | 
| **Attendee Reports** | 8.2 (45 reviews) | 8.8 (685 reviews) | 

#### Integrations

| Feature | BrightTALK (Informa TechTarget) | ON24 | 
|---|---|---|
| **Social Media Integration** | 7.4 (33 reviews) | 7.6 (402 reviews) | 
| **Software Integrations** | 7.7 (38 reviews) | 7.8 (486 reviews) | 

#### Agentic AI - Webinar

| Feature | BrightTALK (Informa TechTarget) | ON24 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.6 (36 reviews) | 
| **Multi-step Planning** | Not enough data | 8.7 (35 reviews) | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | 9.0 (34 reviews) | 

### Account-Based Web and Content Experiences

| Product | Score | Reviews |
|---|---|---|
| **BrightTALK (Informa TechTarget)** | N/A | N/A |
| **ON24** | N/A | N/A |

#### Platform Basics

| Feature | BrightTALK (Informa TechTarget) | ON24 | 
|---|---|---|
| **Website Personalization** | Not enough data | 8.4 (27 reviews) | 
| **Content Creation and Distribution** | Not enough data | 8.4 (31 reviews) | 

#### Platform Reporting

| Feature | BrightTALK (Informa TechTarget) | ON24 | 
|---|---|---|
| **Measurement** | Not enough data | 8.4 (42 reviews) | 
| **Dashboards** | Not enough data | 8.1 (42 reviews) | 

### Virtual Event Platforms

| Product | Score | Reviews |
|---|---|---|
| **BrightTALK (Informa TechTarget)** | 9.5/10 | 11 |
| **ON24** | 8.7/10 | 99 |

#### Administration

| Feature | BrightTALK (Informa TechTarget) | ON24 | 
|---|---|---|
| **Event Configuration** | 10.0 (9 reviews) | 8.8 (79 reviews) | 
| **Event Marketing** | 9.8 (8 reviews) | 8.5 (77 reviews) | 
| **Speaker Access and Control** | 9.3 (9 reviews) | 8.8 (82 reviews) | 
| **Advanced Reporting** | 9.3 (9 reviews) | 8.6 (77 reviews) | 

#### Virtual Experience

| Feature | BrightTALK (Informa TechTarget) | ON24 | 
|---|---|---|
| **Virtual Lobby** | 9.4 (9 reviews) | 8.5 (74 reviews) | 
| **Built-In Webcasting** | 9.8 (9 reviews) | 8.6 (74 reviews) | 
| **Webcasting Integrations** | 9.4 (9 reviews) | 8.6 (75 reviews) | 
| **Cross-Device Functionality** | 9.4 (9 reviews) | 8.1 (75 reviews) | 
| **Session / Agenda Management** | Not enough data | 9.4 (8 reviews) | 
| **Live Streaming & Recording** | Not enough data | 9.3 (9 reviews) | 
| **Registration & Attendee Management** | Not enough data | 8.8 (10 reviews) | 
| **Event Setup & Scheduling** | Not enough data | 9.1 (9 reviews) | 
| **Branding & Customization** | Not enough data | 9.3 (9 reviews) | 
| **Interactive Speaker / Moderator Controls** | Not enough data | 7.9 (8 reviews) | 

#### Engagement

| Feature | BrightTALK (Informa TechTarget) | ON24 | 
|---|---|---|
| **Online Event Agenda** | 8.9 (9 reviews) | 8.5 (69 reviews) | 
| **Interactive Content** | 9.3 (10 reviews) | 8.4 (75 reviews) | 
| **1:1 Networking** | 9.4 (8 reviews) | 7.6 (62 reviews) | 
| **Exhibitors/Sponsorships** | 9.5 (7 reviews) | 7.5 (57 reviews) | 
| **Gamification & Incentives** | Not enough data | 8.7 (9 reviews) | 
| **Real‑Time Interaction Tools** | Not enough data | 8.8 (8 reviews) | 
| **Networking / Matchmaking** | Not enough data | 9.0 (8 reviews) | 

#### Generative AI

| Feature | BrightTALK (Informa TechTarget) | ON24 | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.3 (40 reviews) | 

#### Agentic AI - Virtual Event Platforms

| Feature | BrightTALK (Informa TechTarget) | ON24 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.2 (8 reviews) | 
| **Multi-step Planning** | Not enough data | 8.8 (8 reviews) | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | 9.4 (8 reviews) | 
| **Decision Making** | Not enough data | 8.8 (8 reviews) | 

#### Administration / Support - Virtual Event Platforms

| Feature | BrightTALK (Informa TechTarget) | ON24 | 
|---|---|---|
| **Role‑Based Access & Permissions** | Not enough data | 9.3 (9 reviews) | 
| **Security & Compliance** | Not enough data | 8.7 (9 reviews) | 

#### Insights & Scale - Virtual Event Platforms

| Feature | BrightTALK (Informa TechTarget) | ON24 | 
|---|---|---|
| **User Capacity & Reliability** | Not enough data | 9.1 (9 reviews) | 
| **Analytics & Reporting** | Not enough data | 9.3 (9 reviews) | 

### Content Experience Platforms

| Product | Score | Reviews |
|---|---|---|
| **BrightTALK (Informa TechTarget)** | N/A | N/A |
| **ON24** | 7.8/10 | 67 |

#### Content Creation

| Feature | BrightTALK (Informa TechTarget) | ON24 | 
|---|---|---|
| **Content Management** | Not enough data | 8.2 (46 reviews) ✓ Verified | 

#### Agentic AI - Content Experience Platforms

| Feature | BrightTALK (Informa TechTarget) | ON24 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Multi-step Planning** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

#### Optimization

| Feature | BrightTALK (Informa TechTarget) | ON24 | 
|---|---|---|
| **ROI Reporting** | Not enough data | 7.3 (39 reviews) ✓ Verified | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **BrightTALK (Informa TechTarget)** | N/A | N/A |
| **ON24** | N/A | N/A |

#### Marketing Distribution

| Feature | BrightTALK (Informa TechTarget) | ON24 | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | BrightTALK (Informa TechTarget) | ON24 | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | BrightTALK (Informa TechTarget) | ON24 | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Virtual Event Platforms](https://www.g2.com/categories/virtual-event-platforms), [Webinar Platforms](https://www.g2.com/categories/webinar)


**Unique to ON24 (2):** [Content Experience Platforms](https://www.g2.com/categories/content-experience-platforms), [Account-Based Web and Content Experiences Software](https://www.g2.com/categories/account-based-web-and-content-experiences)


---
## Reviewer Demographics

### By Company Size

| Segment | BrightTALK (Informa TechTarget) | ON24 | 
|---|---|---|
| **Small-Business** | 25.8% | 17.7% | 
| **Mid-Market** | 47.3% | 41.8% | 
| **Enterprise** | 26.9% | 40.5% | 

### By Industry

#### BrightTALK (Informa TechTarget)

- **Computer Software:** 28.0%
- **Information Technology and Services:** 20.4%
- **Computer & Network Security:** 10.8%
- **Marketing and Advertising:** 6.5%
- **Computer Networking:** 5.4%
- **Financial Services:** 5.4%
- **Publishing:** 2.2%
- **Management Consulting:** 2.2%
- **Investment Management:** 2.2%
- **Internet:** 2.2%
- **Other:** 15.1%

#### ON24

- **Computer Software:** 17.3%
- **Information Technology and Services:** 14.8%
- **Financial Services:** 7.3%
- **Marketing and Advertising:** 5.1%
- **Hospital & Health Care:** 3.5%
- **Consumer Services:** 3.4%
- **Accounting:** 3.1%
- **Non-Profit Organization Management:** 2.9%
- **Insurance:** 2.4%
- **Publishing:** 2.1%
- **Other:** 38.1%

---
## Alternatives

### Alternatives to BrightTALK (Informa TechTarget)

- [Zoom Events and Webinars](https://www.g2.com/products/zoom-events-and-webinars/reviews) — 4.5/5 stars (413 reviews)
- [GoTo Webinar](https://www.g2.com/products/goto-webinar/reviews) — 4.2/5 stars (803 reviews)
- [Livestorm](https://www.g2.com/products/livestorm/reviews) — 4.4/5 stars (1721 reviews)
- [BigMarker](https://www.g2.com/products/bigmarker/reviews) — 4.7/5 stars (445 reviews)
- [Cvent Event Marketing & Management](https://www.g2.com/products/cvent-event-marketing-management/reviews) — 4.3/5 stars (2144 reviews)
- [RingCentral Events](https://www.g2.com/products/ringcentral-events/reviews) — 4.5/5 stars (945 reviews)
- [Zoho Meeting](https://www.g2.com/products/zoho-meeting/reviews) — 4.5/5 stars (1236 reviews)
- [Adobe Connect](https://www.g2.com/products/adobe-connect/reviews) — 4.0/5 stars (974 reviews)
- [Goldcast](https://www.g2.com/products/goldcast/reviews) — 4.7/5 stars (235 reviews)
- [Bizzabo](https://www.g2.com/products/bizzabo/reviews) — 4.3/5 stars (441 reviews)

### Alternatives to ON24

- [Livestorm](https://www.g2.com/products/livestorm/reviews) — 4.4/5 stars (1721 reviews)
- [BigMarker](https://www.g2.com/products/bigmarker/reviews) — 4.7/5 stars (445 reviews)
- [Zoom Events and Webinars](https://www.g2.com/products/zoom-events-and-webinars/reviews) — 4.5/5 stars (413 reviews)
- [Bizzabo](https://www.g2.com/products/bizzabo/reviews) — 4.3/5 stars (441 reviews)
- [RingCentral Events](https://www.g2.com/products/ringcentral-events/reviews) — 4.5/5 stars (945 reviews)
- [Webex Events & Webinars](https://www.g2.com/products/webex-events-webinars/reviews) — 4.6/5 stars (1078 reviews)
- [Zoho Meeting](https://www.g2.com/products/zoho-meeting/reviews) — 4.5/5 stars (1236 reviews)
- [Adobe Connect](https://www.g2.com/products/adobe-connect/reviews) — 4.0/5 stars (974 reviews)
- [GoTo Webinar](https://www.g2.com/products/goto-webinar/reviews) — 4.2/5 stars (803 reviews)
- [Airmeet - Virtual Events & Webinar Platform](https://www.g2.com/products/airmeet-virtual-events-webinar-platform/reviews) — 4.6/5 stars (756 reviews)

---
## Top Discussions

### BrightTALK (Informa TechTarget)

- Title: [What does BrightTALK do?](https://www.g2.com/discussions/what-does-brighttalk-do) — 1 comment
  > **Top comment:** "They have a webinar hosting / sharing platform. They also have their own campaigns / ads service for those webinars. "

### ON24

- Title: [is there  a way i can download the webinar ?](https://www.g2.com/discussions/30466-is-there-a-way-i-can-download-the-webinar) — 3 comments, 1 upvote
  > **Top comment:** "Hi Srojan,

When you open the webcast, go to ARCHIVE:

https://share.getcloudapp.com/E0unornk

Then you can choose your format preferences..."
- Title: [What are best practices for a webcast with several presenters from different locations using webcams](https://www.g2.com/discussions/what-are-best-practices-for-a-webcast-with-several-presenters-from-different-locations-using-webcams) — 3 comments, 1 upvote
  > **Top comment:** "Hi Karin, 

Happy to help! I recommend reviewing our Knowledge Center for sound and visual set-up best practices or checking out our community to see what..."
- Title: [It is possible to develop something in house?](https://www.g2.com/discussions/it-is-possible-to-develop-something-in-house) — 2 comments, 1 upvote
  > **Top comment:** "It depends on what you mean. If you mean produce a webinar in house then, yes, this is very possible. Please elaborate."
- Title: [Can I integrate ON24 analytics into my marketing automation and CRM software?](https://www.g2.com/discussions/can-i-integrate-on24-analytics-into-my-marketing-automation-and-crm-software) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, ON24 data integrates with most major marketing automation and CRM software including, Salesforce, Marketo, Eloqua, HubSpot, and many others."
- Title: [Can I interact with my webinar audience?](https://www.g2.com/discussions/can-i-interact-with-my-webinar-audience) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, ON24 gives you a suite of interactive tools to directly engage your audience, including Q&A, polling, surveys, idea sharing, and chat."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brighttalk-informa-techtarget-vs-on24)