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BrightTALK

3.7
(25)

BrightTALK's content and demand marketing platform helps B2B marketers inspire and acquire their ideal audience with webinars and videos.

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BrightTALK Reviews

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BrightTALK review by Chris K.
Chris K.
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"Outdated platform that hasn't evolved with modern marketing"

What do you like best?

Our relationship with our account rep Hannah, who did everything in her power to find ways to help us find some form of success on the platform. She was incredible.

They responded to my initial review which I appreciate and have softened some of the language below.

What do you dislike?

Onboarding experience was rough around the edges and integration isn't super user friendly.

1. HubSpot integration requires you to manually map every field.

2. You can't push data to BrightTALK. This means you have to use their form for sign up which means:

3. You have to send people to a page hosted on their website. The other option is hosting their form on your own site, but there is no code customization. Both options result in you losing user-level tracking and an inability to track events and goals in Google Analytics. Essentially, you're losing tracking on the effectiveness of your entire webinar program.

4. This also means that they're providing information to BrightTALK, so not only are they going to hear from us, they're going to get emails from their marketing team about other unrelated webinars.

5. Despite selling us the natural fit of their audience, registration numbers were incredibly low. They tried to compensate by giving us 4 premium, mock-live webinars. We tried that once and got 5 signups, one was me, one was a BrightTALK employee. It wasn't even worth the effort to get it live.

**UPDATE: They responded to this bullet claiming they got us 50 free leads. I went back to check on the quality and I counted 3 that resembled anything remotely close to our target market. Others included companies like XYZ, Personal, Test, Withheld and a competitor.

7. After all of this and constant back and forth, we decided it wasn't worth the effort to continue using their platform, despite the fact that we had 6 months left on our contract. After informing them of our decision, they responded claiming we have had 28 views on a webinar in 6 months. Half of those views were from internal employees.

**UPDATE: They have since followed up. While I don't agree with most of it, I appreciate the follow-up.

Recommendations to others considering the product

If you're looking to simply stay afloat, go for it.

What business problems are you solving with the product? What benefits have you realized?

None. We were trying to drive qualified leads to our webinar program, but that didn't work out.

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BrightTALK review by Patricia R.
Patricia R.
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Huge communities, solid platform and top notch service"

What do you like best?

The fact that BrightTALK is a community based platform means that we can reach audiences that are not yet on our radar, so in essence they don't just provide a platform but also act as a business development tool.

What do you dislike?

Reporting on viewers and engagement could be improved in that it would be great to have a single consolidated report to show viewings, attachment download, questions, feedback and votes.

What business problems are you solving with the product? What benefits have you realized?

As a membership organisation with 25 thousand members in EMEA, we are committed and obliged to provide educational opportunities to our audiences. BrightTALK allows us to do just that. With 400-500 viewers (live and on-demand) we also raise sponsorship with the webcasts.

What Webinar solution do you use?

Thanks for letting us know!
BrightTALK review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source
content

"High-Performing Content Program"

What do you like best?

Brighttalk's easy to use webinar platform and lead generation programs make it easy to plan and execute high-performing content programs that amplify reach and bring in results.

What do you dislike?

The costs of the programs and CPL can be high at times.

Recommendations to others considering the product

Make sure to have BrightTalk research and give you numbers or subscribers in your industries and job title targets so you know your audience is here. Also, if you implement BrightTalk take advantage for the branded automated emails! No more having to draft notices to remind folks their webinar they signed up with is tomorrow or starts in an hour — it's all automated! It reduces sets in the webinar planning process and is a boon for small teams.

What business problems are you solving with the product? What benefits have you realized?

By coupling lead generation and webinar programs together, we are able to execute with less resources and gain new ways to get our message to new audiences. The on-demand portion gives us one place our partners, customers and prospects can go to learn more in a way they want to consume information, when they want to consume it.

BrightTALK review by Executive Sponsor in Computer Software
Executive Sponsor in Computer Software
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Verified Current User
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content

"Good tool that has the potential to be great"

What do you like best?

I like the ease of being able to distribute our on demand video content. The ability to answer questions during the webinar, and engagement data that gets passed into our marketing automation has also been helpful in being able to better segment the leads we've generated through the platform.

What do you dislike?

The fact that our prospects would need to sign up for a BrightTALK account to watch our webinars on the platform if we were to use it as our primary webinar library. There's also some room for improvement with the Marketo integration, which is a bit more complex than configuring a GoToWebinar or WebEx account.

What business problems are you solving with the product? What benefits have you realized?

We've been able to easily distribute our content to an audience that wants to consume information in the form of videos, and generate engaged, net new leads that are fed directly into our database for immediate follow up from our sales reps.

BrightTALK review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
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Verified Current User
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content

"Solid Lead Generation Tool + Webcast Platform"

What do you like best?

Previously, we used Go To Webinar for external facing webinars. The reason why we moved to BrightTalk is because it provides in addition to webcasting, access to 1m+ users. Our channel and videos are promoted to other community member that have an interest in our industry/topics/ products.

What do you dislike?

BrightTalk comes with a series of pre-built email that will be automatically triggered off for all event invitations/reminders/follow-ups (very practical). The drawback is that those are BrightTalk branded. If you want to copy and rebrand those emails with your own look and feel, you need to build them from scratch and any changes BrightTalk will make to dynamic tags (existing or new ones such) will need to be manually changed by the admin (you).

Recommendations to others considering the product

Make sure that you understand how to customize your channel, use the webcast setup/testing (you want to be ready when you actually launch a real webinar with your prospects/ clients), understand how BrightTalk promotes your content to other users.

What business problems are you solving with the product? What benefits have you realized?

Ease of use in promoting cross channel our webinar and a deeper access to a targeted audience.

BrightTALK review by Christina S.
Christina S.
Validated Reviewer
Verified Current User
Review Source
content

"Useful platform for professional growth"

What do you like best?

It has a lot of good content and videos available for all kind of positions and software needs in a company.

What do you dislike?

The built of the website, it could look better and the attachments could be more readily available. The titles of the videos could also be more descriptive.

Recommendations to others considering the product

Take a look at the resources and recommended courses, useful.

What business problems are you solving with the product? What benefits have you realized?

Provides content for employees and better understanding of recent products and developments in the industry. Also helping students meet the experts in certain topics of their interest and in their own time.

BrightTALK review by User
User
Validated Reviewer
Verified Current User
Review Source
content

"Easy to use webinar functionality, with excellent on the day support"

What do you like best?

Ease of use. You can host engaging webinars with only a telephone line and a computer, and BrightTALK do the rest. They supply their own marketing, giving you the freedom to perfect your presentation and consequently engage with a potentially untapped audience.

What do you dislike?

Fees for multiple edits after webinars are expensive. Audio quality is only as good as the phone line.

Not convinced of the effectiveness of BrightTALK's own promotion of individual webinars.

Recommendations to others considering the product

A very easy and well supported platform which can give you unparalelled access to a wider audience. The only let down is the cost of editing and the questionable effectiveness of their marketing efforts on generating an audience.

What business problems are you solving with the product? What benefits have you realized?

Engaging our clients with timely, live material that allows them to connect directly with our brand heroes and ambassadors.

BrightTALK review by Jeanne M.
Jeanne M.
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Founder, Strategist "

What do you like best?

Brighttalk is an easy to use and navigate platform. The biggest asset it brings are their incredible employees. Nick Markwith has set the tone with his team to enable success. Kelly Harris is not only pleasant but a dynamo!

What do you dislike?

The only thing I would change is requiring a login to view co tent.

What business problems are you solving with the product? What benefits have you realized?

Brighttalk provides a way gor thought leaders to give back to future generations. Their can do attitude inspires me to invite other current and future thoughts leaders to the platform. We have a fiduciary responsibility to provide as much insight as possible to enable others to also reach their full potential.

BrightTALK review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source
content

"BrightTalk for demand Generation"

What do you like best?

The platform is easy to use, the team who supports us is dedicated and focused on delivering experiences that provide value to the organization. Viewers are actively interested in the events we offer both free and paid promotions. The quarterly business review reflects our success with the platform and our success when compared to others with similar offers. We love BrightTalk!

What do you dislike?

Wish there was a way to easily de-dupe viewers

What business problems are you solving with the product? What benefits have you realized?

We deliver thousands of leads every month to the sales organization. BrightTalk consumers help us fulfill this requirement and we locate fresh viewers interested in our thought leadership.

BrightTALK review by Executive Sponsor in Information Technology and Services
Executive Sponsor in Information Technology and Services
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Verified Current User
Review Source
content

"It does what you need it to do"

What do you like best?

I like that there's a community aspect baked into the platform. You can figure out what category your content fits into, tag your webinars accordingly, and have your on-demand recordings hosted in those channels for people to find.

What do you dislike?

I dislike having to dial in, on my phone, for every webinar. There's no way around this and it's a huge headache, especially for international speakers participating in webinars.

What business problems are you solving with the product? What benefits have you realized?

It's acts as a decent demand gen. tool and place to host content. Primary benefit is that it has helped us get our pre-existing leads to an MQL status, but it doesn't generate a substantial number of NNLs.

BrightTALK review by Trey D.
Trey D.
Validated Reviewer
Verified Current User
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content
Business partner of the vendor or vendor's competitor, not included in G2 scores.

"BrightTalk is Easy to Use!"

What do you like best?

As a webinar producer and as a webinar participant, I find BrightTalk incredibly easy to use !

What do you dislike?

It would be ideal if bright talk could refine their metrics reports for the webinars.

What business problems are you solving with the product? What benefits have you realized?

Because we have built up a BrightTalk community over many years and have over 38,000 community members, it’s easy for us to tell people about our upcoming webinars

BrightTALK review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source
content

"Very Pleased with BrightTalk"

What do you like best?

The tool is easy to use and helps us to reach a wider audience than we could previously. That as well as the ability to share webinars that can be viewed on demand, and a good platform for SEO

What do you dislike?

There are some minor issues such as fields not directly translating to our unique instance of salesforce, but nothing too serious that would change my high oppinion of the service

What business problems are you solving with the product? What benefits have you realized?

We are solving issues of generating organic leads in whitespace and creating marketing content that is more accessible to all of our audience.

BrightTALK review by Administrator in Computer & Network Security
Administrator in Computer & Network Security
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Verified Current User
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Brighttalk is an amazing tool to reach and educate many audiences"

What do you like best?

It is extremely easy to use and a great tool to help educate others for no cost to them.

What do you dislike?

We have had a channel with Brighttalk for 3 years and we have never had any issues. The staff is amazing and the reach out is expansive.

What business problems are you solving with the product? What benefits have you realized?

We have been able to spread our reach and we have been educating audiences and helping people with their Cyber Security and Threat Intelligence issues for 3 years through Brighttalk and we are so pleased to continue to do so!

BrightTALK review by User in Computer & Network Security
User in Computer & Network Security
Validated Reviewer
Review Source
content

"BrightTalk Channels is great...if you don't care about security"

What do you like best?

I love that there is an easy way to get your content to those that might not be within your existing network.

What do you dislike?

I work in cybersecurity, and the security and APIs/connections with our other products (Marketo, Netsuite, Salesforce) is suspect. Our internal security team would not allow the connection.

Recommendations to others considering the product

If security is not your #1 concern, or even in your top 10, then I would say that you are all set. If it is at all a concern, be cautious when switching vendors to BrightTalk. We are going to work with them on a separate project that is geared toward sponsorship programs with BrightTalk and see how that goes, perhaps we can get what we were originally looking for with this, through that.

What business problems are you solving with the product? What benefits have you realized?

Getting to net new contacts, expanding out target areas.

BrightTALK review by Scott S.
Scott S.
Validated Reviewer
Review Source
content

"Has opened up so many opportunities for my employees for educational videos. "

What do you like best?

The amount of educational videos and information is astounding and it has benefited my employees in so many ways. The pc management presentation was eye opening and I am looking forward to discovering more.

What do you dislike?

As of now, nothing! There is so much information from the elite of the industry, how could I complain.

What business problems are you solving with the product? What benefits have you realized?

Finding new and creative ways for my employees to learn new skills and ways for them to improve their day to day tasks.

BrightTALK review by User
User
Validated Reviewer
Review Source
content

"More than just a webinar platform"

What do you like best?

Beyond their webinar platform and community, BrightTALK also offers creative services around video production. We contracted them to produce various company videos for us. This included having a crew come onsite to direct and film interviews with our employees. The final result was well-polished video content that we could use for marketing purposes.

What do you dislike?

The final product turned out great. The team we worked with was very efficient and great with communication. No major dislikes.

Recommendations to others considering the product

Consider BrightTalk for their other services as well. They have a lot of other offerings beyond just their webinar platform.

What business problems are you solving with the product? What benefits have you realized?

We were unable to produce our own video content and BrightTalk assisted us in better utilizing this channel.

BrightTALK review by Raghavendra v.
Raghavendra v.
Validated Reviewer
Verified Current User
Review Source
content

"User friendly, Better reports, Easy to setup webinars, upload videos, sheets"

What do you like best?

User friendly, Better reports, Easy to setup webinars, upload videos, sheets

What do you dislike?

Did not like the Theme(Page Color), other than everything looks fine

Recommendations to others considering the product

Good going

What business problems are you solving with the product? What benefits have you realized?

webcast hosting, tracking the data

BrightTALK review by User in Media Production
User in Media Production
Validated Reviewer
Review Source
content

"Inspiration through information"

What do you like best?

BrightTalk Channels proved information that inspires organizational and operational growth and development through the provision of insights and information.

What do you dislike?

I have nothing negative to say about this product or it’s delivery method, though I would love to see a standalone mobile app like common technical L&D ones such as Udemy.

Recommendations to others considering the product

Give it a try. There’s absolutely no reason not to make time to absorb the content available and see how it can help advance the achievement of your organizational goals.

What business problems are you solving with the product? What benefits have you realized?

BrightTalk content helps with all facets of my organization. From executive leadership methods and practices, to internal technical process and external salesforce optimization, the information and insights are priceless.

BrightTALK review by Administrator
Administrator
Validated Reviewer
Review Source
content

"BrightTalk is a great option for online webinars!"

What do you like best?

It's easy to run a webinar through BrightTalk. FIles with contact details for follow-up are detailed. Customer service is also helpful.

What do you dislike?

It's all pretty good. One request would be to have 1 combined master file with the leads. Some clients don't quite know what to do with the 3-5 different files.

Recommendations to others considering the product

Go for it! Simple to set up, easy to get reports!

What business problems are you solving with the product? What benefits have you realized?

We offer value to our audience and help sponsors get their message out to a wide pool. People also like the on-demand feature. Main benefits are keeping our clients happy, and driving traffic to our website.

BrightTALK review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source
content
Business partner of the vendor or vendor's competitor, not included in G2 scores.

"GREAT Acct Manager / great product"

What do you like best?

A terrific act manager who is always available to support us with questions & concerns

What do you dislike?

Only being able to dial in to speaker line 15 mins before webinar starts.. Gets me and team members every time who want to dial in earlier...

What business problems are you solving with the product? What benefits have you realized?

education and awareness to customers & partners.. Great participation, easy way to do so..

BrightTALK review by Nidhi P.
Nidhi P.
Validated Reviewer
Review Source
content

"Good tool with lots of potential!"

What do you like best?

The ability to answer questions during the webinar. I like the ease of being able to distribute our on demand video content.

What do you dislike?

There's also some room for improvement with the Marketo integration - it is a bit more complex than configuring a WebEx account.

What business problems are you solving with the product? What benefits have you realized?

We were trying to drive qualified leads to our webinar program, but that unfortunately didn't work out.

BrightTALK review by Amit P.
Amit P.
Validated Reviewer
Review Source
content
Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Awesome learning place"

What do you like best?

Latest technology and trends webinars which are quite informative

What do you dislike?

Every time you have register again. It should accept the entry by given email

What business problems are you solving with the product? What benefits have you realized?

It gives me insight into the new trends which in turn helps me take informed decision

BrightTALK review by User
User
Validated Reviewer
Review Source
content

"Platform crashed minutes before webinar due to BrightTalk technical issues"

What do you like best?

Go to a different vendor. Unreliable platform.

What do you dislike?

The platform had "technical issues" minutes before a webinar we had been planning for 6 weeks. They notified our company 3 minutes into the webinar that they were unable to fix the issue and that we would need to reschedule our webinar for later in the day.

Further, you are required to login in order to subscribe to a webinar. Huge barrier to entry.

Recommendations to others considering the product

Go to another provider.

What business problems are you solving with the product? What benefits have you realized?

We aren't solving any because the platform doesn't work.

BrightTALK review by User
User
Validated Reviewer
Review Source
content

"Unreliable platform - horrible experience"

What do you like best?

I cannot provide any details about things I like about brighttalk, as we ran ONE webinar with them and they failed miserably.

What do you dislike?

our company leveraged BrightTalk for a big Webinar we were hosting. We drove a ton of attendance to this webinar and AS IT WAS SET TO BEGIN, BrightTalk rescheduled it due to technical difficulties.

What business problems are you solving with the product? What benefits have you realized?

None - they are costing us business.

BrightTALK review by User
User
Validated Reviewer
Review Source
content

"Webinar Invites"

What do you like best?

I like that they get a big crowd of people to register to our webinars and a lot of people show

What do you dislike?

There's always room for more registrants/attendees.

Recommendations to others considering the product

great way to drive people to your webinars and develop strong relationships/opportunities

What business problems are you solving with the product? What benefits have you realized?

solving lack of registrants to webinars and the benefit is that we have more qualified leads to reach out to

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