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Uptempo Reviews & Product Details

Uptempo is enterprise marketing planning software that combines marketing campaign planning, financial management, and work management to create a single marketing system of record. This integrated platform gives marketing teams unprecedented insights and agility. Teams can collaboratively work together on every stage of the marketing process. Executives can connect performance data to initial plans and goals, and when necessary, shift strategies and re-allocate budget and teams to better performing programs.    The main use cases Uptempo supports includes: Campaign Planning and Performance Uptempo campaign planning and performance provides a single system of record for continuous planning and performance management, which improves team visibility, velocity, and agility. In planning mode, marketers can set goals, predict performance, build campaign briefs, calendar activities, allocate funds and monitor creative work. Once campaigns are in market, marketers can track spend, measure results and rapidly pivot in real time. Powered with predictive insights, Uptempo enables marketers to confidently build adaptive plans that help them quickly react to changing market dynamics or evolving customer preferences.   Marketing Financial Management Uptempo financial management gives marketing teams complete control of marketing spend without hours of manual reconciliation. It helps marketers achieve greater impact from marketing investments through increased visibility into cost, streamlined processes, automated reconciliation, performance reporting, and the ability to quickly pivot budgets in real-time. Marketing Work Management Uptempo work management cuts through suffocating internal content review and approval processes with powerful workflow automation for marketers. This reduces latency, helping teams move with greater speed and agility to initiate, change, and complete critical work functions from a single system of record. Marketing leaders get visibility into what is being worked on, while balancing available resources to meet project requirements. Marketers can manage and monitor the content development process, including timelines, distribution and asset usage for content in any format, for any device. Content analytics help marketers to continuously optimize performance.

Seller

Uptempo

Discussions

Uptempo Community

Languages Supported

English

Overview by

Jeynel Sumar

Value at a Glance

Averages based on real user reviews.

Time to Implement

4 months

Return on Investment

16 months

View More Pricing Information

Top-Rated Alternatives

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Uptempo Media

Uptempo Demo - Marketing & Campaign Planning

Uptempo Marketing & Campaign Planning provides full visibility and control over activity planning and performance across multiple stakeholders on a central platform. It empowers marketers to plan, manage, run, localize, and optimize campaigns across all regions and channels aligned on the ove...

Uptempo's impact modeller translates planned activities into projected outcomes. Teams can visualize revenue based on conversation rate and deal velocity across different activities, maximizing impact and results. This helps marketers quickly shift tactics to those that promise the greatest return.

Uptempo Demo - Finance & Budget Management

Uptempo Finance & Budget Management provides the ability to plan, iterate, control, and optimize budgets to empower CMOs, CFOs, CEOs, and their teams to optimize projects, saving time and money.

Ingests actuals recorded in your finance or ERP system reconciles with original planned marketing spend. Invoices and Purchase Orders integration show actual and committed spend for the period and allows marketers to link their original bottom up plan to current spend. Marketers can split POs, tr...

As soon as campaign plans are finalized, marketers can automatically direct tasks to the appropriate people based on campaign plan details. Automated review processes circulate work for collaboration and approval across internal and external stakeholders. Reviewers can contribute suggestions dire...

Uptempo Reviews (147)

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Rohit R.

Small-Business (50 or fewer emp.)

8/18/2023

"Improve the management, planning and performance of your company's marketing activities."

4/5

What do you like best about Uptempo?

It is a complete marketing automation tool that offers solutions to problems such as planning and content management, improving the activity and accelerating the entire process of the marketing team. It is an intuitive forecasting tool that manages all financial content in an acceptable and well-developed way, within the platform you can also automate the entire workflow generating a better performance of the entire team and freeing up functions in the work area. The function of comparing results of managing marketing campaigns is another plus point that makes this service a very complete program, with a well-made interface and ready to meet the target. Review collected by and hosted on G2.com.

What do you dislike about Uptempo?

The time to load and update data can take a long time, the software often works, especially when entering large amounts of data. The program is not easy to understand at first requires extensive learning to get the best results, it is an expensive software compared to other similar services. The dashboards are outdated, they require significant improvement. Review collected by and hosted on G2.com.

What problems is Uptempo solving and how is that benefiting you?

It is a powerful resource for company asset management, financial organization and marketing research. With Uptempo planning is the main objective with its functions we have managed to improve our web development services in the cloud, it is also useful for billing planning for example for mobile applications that we are currently developing, basically it deals with all the numbers of our company to obtain a better economic organization. Thanks to the tool we have exercised significant control over the content we generate with our services obtaining better performance and providing better solutions to our customers. Review collected by and hosted on G2.com.

Jimit G.

Mid-Market (51-1000 emp.)

8/8/2023

"Amazing platform to plan, manage and track marketing efforts"

4.5/5

What do you like best about Uptempo?

Really loved how easy it is to use the platform and colloboration that is possible across different levels. My manager always knew what I was working on and how the spend was distributed across different channels. Review collected by and hosted on G2.com.

What do you dislike about Uptempo?

Onboarding experience - it was not very seamless as expected.

Workflows - some of them are very critical to understand but complexity makes it very difficult.UI could be little more better - I really prefer a color that is more eye-catching Review collected by and hosted on G2.com.

What problems is Uptempo solving and how is that benefiting you?

I will be honest here - we did not have a marketing team and did not know how to track the progress once we have a team onboared.

I was a first hire in my team looking after outbound & growth efforts.

But, after 2 quarters we realised we are scattered all around.

We were doing multiple things but with no effort was put to track and give a better visibility to management and the sales team - thus, we used Uptempo to create plans and effectively track progress for our marketing efforts. Review collected by and hosted on G2.com.

Sam H.

Marketing Manager

Small-Business (50 or fewer emp.)

8/6/2023

"Excellent platform for managing marketing performance."

4/5

What do you like best about Uptempo?

We were able acquire a more comprehensive understanding of marketing and a reliable basis for reporting on return on investment (ROI) by integrating key sales and marketing platforms. We've streamlined our marketing planning procedure so that we can swiftly pinpoint key business drivers, map out potential trouble spots, and increase company-wide harmony.

Prior to implementing the technology, we often fell 12–25% short of our quarterly budget goals. Now that we have it, we can go within 3%.For us, it meant a significant influx of funds into the marketing department, which we can now put into our many initiatives. Our accounting staff has finally put their faith in us and our data. Review collected by and hosted on G2.com.

What do you dislike about Uptempo?

It was not free:-(. Jokes aside, it takes work to install Uptempo, but the Uptempo team walked us through a well-structured onboarding process to make the transition as smooth as possible. Making the required internal adjustments and training employees constitute the bulk of the work. Traditional methods of dealing with transitions. Review collected by and hosted on G2.com.

Marcy H.

Freelance Social Media Specialist

Small-Business (50 or fewer emp.)

8/6/2023

"What a great tool that makes it all so easy to do."

4/5

What do you like best about Uptempo?

The visualizations and views exhibit user-friendly navigation and provide valuable categorization for different teams and sectors within our budget. Additionally, the process of generating tasks and establishing a hierarchical structure is straightforward. Review collected by and hosted on G2.com.

What do you dislike about Uptempo?

I have not encountered any unfavorable characteristics thus far; yet, there remains unexplored intricacy inside the tool. In addition to providing product updates and release notes, it would be highly beneficial to incorporate concise user tutorials inside the product itself or provide links to them on the support website. Specifically designed for the process of introducing new users to a system or platform, user onboarding plays a crucial role in facilitating a smooth and efficient transition. Review collected by and hosted on G2.com.

Meenu A.

QA Manager

Mid-Market (51-1000 emp.)

7/22/2023

"Data analysis made easy"

4.5/5

What do you like best about Uptempo?

We can get best business intelligence data from the data using Uptempo.we can easily pivot the various data points. The productivity graph of whole team has improved a lot after using the application. Review collected by and hosted on G2.com.

What do you dislike about Uptempo?

The price of the tool is on higher side. Also they should have integrated the application with artificial intelligence to generate the key ad words. We should have options for storing various versions of the file. Review collected by and hosted on G2.com.

Sarthak V.

Mid-Market (51-1000 emp.)

9/5/2023

"Branding by managing budget"

4.5/5

What do you like best about Uptempo?

Provide features for managing budget for marketing compaings, branding compaigns, and other compaigns for brand improvement. These features helps to make planning that can be used to do branding by investing less. Allows to see the insights in real time. Review collected by and hosted on G2.com.

What do you dislike about Uptempo?

There is a scope of work in the user interface of uptempo. It does not navigate all the features easily to the user. Taking overview in the master dashboard is not effective. Review collected by and hosted on G2.com.

Cynthia N.

Marketing Analyst & Strategist

Information Services

Mid-Market (51-1000 emp.)

8/7/2023

"An excellent solution for market planning and analysis"

4.5/5

What do you like best about Uptempo?

Uptempo is an excellent product to plan and conduct marketing analytics and keeping up the business tempo with it's agile solutions. The integration of the tool with other solutions like salesforce is the best feature of the product. Uptempo provides detailed insights about marketing queries and the analytics are extremely helpful in getting the real time overview of the business standings. Review collected by and hosted on G2.com.

What do you dislike about Uptempo?

Visualization and filtration tools for integrated spreadsheets data needs some improvements. Other than this, Uptempo works perfectly for the desired purposes. Review collected by and hosted on G2.com.

What problems is Uptempo solving and how is that benefiting you?

It has solved our problems regarding managing business operations and is providing the insightful predictive analytics, which are helpful in evaluating our marketing strategies. Uptempo produced positive impact in terms of ROI for our organization, and helped significantly in business growth by providing agile and streamlined marketing processes. Review collected by and hosted on G2.com.

Arlene W.

Marketing Intern

Mid-Market (51-1000 emp.)

8/9/2023

"Uptempo is an exceptional program for budget management, I highly recommend its use."

4.5/5

What do you like best about Uptempo?

The capability to view historical spending over a period of time, as well as the capacity to make projections on where marketing goals and budgets need to be matched in order to best serve the broader department. Review collected by and hosted on G2.com.

What do you dislike about Uptempo?

It's not simple to switch between different views, and the user interface is clumsy. It's not always easy for me to recall the optimal perspective to use for forecasting, seeing my real budget, and viewing my actual expenditures. Also, it's not easy to get an overview of everything from the Uptempo dashboard in a web browser without first downloading the data into an excel file. Review collected by and hosted on G2.com.

Zainab M.

Lead Financial Advisor

Consulting

Mid-Market (51-1000 emp.)

8/7/2023

"Reliable solution for cost control and marketing management"

4.5/5

What do you like best about Uptempo?

The services of Uptempo are reliable for controlling marketing costs and visualizing the scalable outcome against investments. Automated workflows for ensuring collaboration among different business entities is the best thing for me, as it helps in reducing approvals time and accelerate business decision making while keeping all stakeholders onboard. Review collected by and hosted on G2.com.

What do you dislike about Uptempo?

Integration with CRM and other marketing applications is complicated , and the connectors does not work as good as I was expecting. Review collected by and hosted on G2.com.

What problems is Uptempo solving and how is that benefiting you?

The marketing systems of Uptempo are advanced and scalable to get the real-time analysis for the investments and returns against branding campaigns. The detailed financial overview of campaigns enable us to segregate high performing and low performing marketing programs, and subsequently taking business decisions according to forecasted ROI. Review collected by and hosted on G2.com.

Joaquin B.

Social Media Manager

Enterprise (> 1000 emp.)

8/8/2023

"If you are looking for a budget management software, this is the best option."

4/5

What do you like best about Uptempo?

Truth be told,my complaints have less to do with the product itself and more to do with the challenges of managing a major organization's finances. My only criticism is that they haven't yet implemented multi-line upload to facilitate international marketing teams. Review collected by and hosted on G2.com.

What do you dislike about Uptempo?

How simple it is to evaluate the efficacy of a marketing campaign. It's very adaptable, so you can easily monitor your marketing finances, return on investment, and other metrics without breaking the bank. Review collected by and hosted on G2.com.