1. [Home](https://www.g2.com/) 2. ... 3. [Marketing Resource Management Software](https://www.g2.com/categories/marketing-resource-management) 4. [Uptempo Discussions](https://www.g2.com/products/uptempo/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_39ac3ae193e5c01a57ab04e07c046282/uptempo.png "Product Avatar Image") ](/products/uptempo/reviews) [ Uptempo ](/products/uptempo/reviews) (147)4.1/5 Uptempo is the enterprise marketing system of record that helps marketing leaders prove and improve ROI by connecting budgets, plans, and performance in one platform. Built for complex organizations, Uptempo gives marketers a single source of truth to manage investments with financial discipline, plan with confidence, and adapt faster as priorities change. Deep ERP/EPM connections—actuals, GL mapping, and reconciliation—keep budgets under control, so marketing can see investments trending ahead or behind plan. Performance dashboards help CMOs build credibility by tying marketing spend to measurable business outcomes. With a unified marketing calendar plus real-time dashboards and scenario modeling, leaders can pressure-test decisions and reallocate confidently as signals change. All of this runs with enterprise-grade governance: configurable hierarchies, role-based access, SSO, and audit trails. By replacing disconnected spreadsheets and point solutions with one governed workspace, Uptempo improves visibility, alignment, and decision-making across the marketing organization. Uptempo is the CMO's enterprise command center for closed-loop operations, helping to transform marketing from a cost center to a credible growth driver for the business. Show More * * * ### 38.0 Nps Score Already have Uptempo? ### All Uptempo Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - [ # What is BrandMaker Digital Asset Management used for? ](/discussions/what-is-brandmaker-digital-asset-management-used-for) What is BrandMaker Digital Asset Management used for? 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