Uptempo is enterprise marketing planning software that combines marketing campaign planning, financial management, and work management to create a single marketing system of record. This integrated platform gives marketing teams unprecedented insights and agility. Teams can collaboratively work together on every stage of the marketing process. Executives can connect performance data to initial plans and goals, and when necessary, shift strategies and re-allocate budget and teams to better performing programs.    The main use cases Uptempo supports includes: Campaign Planning and Performance Uptempo campaign planning and performance provides a single system of record for continuous planning and performance management, which improves team visibility, velocity, and agility. In planning mode, marketers can set goals, predict performance, build campaign briefs, calendar activities, allocate funds and monitor creative work. Once campaigns are in market, marketers can track spend, measure results and rapidly pivot in real time. Powered with predictive insights, Uptempo enables marketers to confidently build adaptive plans that help them quickly react to changing market dynamics or evolving customer preferences.   Marketing Financial Management Uptempo financial management gives marketing teams complete control of marketing spend without hours of manual reconciliation. It helps marketers achieve greater impact from marketing investments through increased visibility into cost, streamlined processes, automated reconciliation, performance reporting, and the ability to quickly pivot budgets in real-time. Marketing Work Management Uptempo work management cuts through suffocating internal content review and approval processes with powerful workflow automation for marketers. This reduces latency, helping teams move with greater speed and agility to initiate, change, and complete critical work functions from a single system of record. Marketing leaders get visibility into what is being worked on, while balancing available resources to meet project requirements. Marketers can manage and monitor the content development process, including timelines, distribution and asset usage for content in any format, for any device. Content analytics help marketers to continuously optimize performance.