---
title: Uptempo Reviews
meta_title: 'Uptempo Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 147 reviews by the users' company size, role or industry
  to find out how Uptempo works for a business like yours.
aggregate_rating:
  rating_value: 4.1
  review_count: 147
  scale: '5'
date_modified: '2026-08-07'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---


# Uptempo Reviews
**Vendor:** Uptempo  
**Category:** [Marketing Resource Management Software](https://www.g2.com/categories/marketing-resource-management)  
**Average Rating:** 4.1/5.0  
**Total Reviews:** 147
## About Uptempo
Uptempo is the enterprise marketing system of record that helps marketing leaders prove and improve ROI by connecting budgets, plans, and performance in one platform. Built for complex organizations, Uptempo gives marketers a single source of truth to manage investments with financial discipline, plan with confidence, and adapt faster as priorities change. Deep ERP/EPM connections—actuals, GL mapping, and reconciliation—keep budgets under control, so marketing can see investments trending ahead or behind plan. Performance dashboards help CMOs build credibility by tying marketing spend to measurable business outcomes. With a unified marketing calendar plus real-time dashboards and scenario modeling, leaders can pressure-test decisions and reallocate confidently as signals change. All of this runs with enterprise-grade governance: configurable hierarchies, role-based access, SSO, and audit trails. By replacing disconnected spreadsheets and point solutions with one governed workspace, Uptempo improves visibility, alignment, and decision-making across the marketing organization. Uptempo is the CMO&#39;s enterprise command center for closed-loop operations, helping to transform marketing from a cost center to a credible growth driver for the business.



## Uptempo Pros & Cons
**What users like:**

- Users find Uptempo&#39;s **ease of use** invaluable, streamlining marketing and budgeting processes with user-friendly navigation and automation. (10 reviews)
- Users value the **real-time insights and budget management** features of Uptempo, enhancing planning and investment efficiency. (7 reviews)
- Users value the **seamless integrations** of Uptempo, enhancing collaboration and improving marketing performance through key platform connections. (6 reviews)
- Users appreciate the **automation features** of Uptempo, enhancing team performance and streamlining marketing processes efficiently. (4 reviews)
- Users value the **insightful data visualization** in Uptempo, enhancing budget management and marketing strategy alignment. (4 reviews)
- Users appreciate the **comprehensive marketing automation features** of Uptempo, enhancing productivity and simplifying planning processes. (4 reviews)
- Organization (4 reviews)
- Time Efficiency (4 reviews)
- Workflow Efficiency (4 reviews)
- Easy Integration (3 reviews)

**What users dislike:**

- Users find the **steep learning curve** of Uptempo challenging, requiring significant time to achieve effective use. (5 reviews)
- Users find the **expensive pricing** of Uptempo concerning, particularly for small and medium-sized businesses. (4 reviews)
- Users face **dashboard issues** with Uptempo, finding navigation cumbersome and data loading excessively slow. (3 reviews)
- Users note **insufficient training** resources, making the onboarding process challenging and suggesting improvements for user guidance. (3 reviews)
- Users face **integration issues** with Uptempo, particularly with Salesforce and other marketing applications, complicating functionality. (3 reviews)
- Poor Usability (3 reviews)
- Overwhelming Features (2 reviews)
- Poor Navigation (2 reviews)
- Slow Performance (2 reviews)
- Complex Customization (1 reviews)

## Uptempo Reviews
  ### 1. Allocadia is fine

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 18, 2020

**What do you like best about Uptempo?**

Line items under budgets is helpful to separate out separate deliverables in the overarching budget.

**What do you dislike about Uptempo?**

Opening a PO. UX is confusing - when you submit it doesn't automatically close out, so it's easy to make duplicate pos.

**What problems is Uptempo solving and how is that benefiting you?**

Organizing complex budgets

  ### 2. Solid tool, works well.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Human Resources | Enterprise (> 1000 emp.)

**Reviewed Date:** August 19, 2020

**What do you like best about Uptempo?**

Easy to set up and maintain.  Has integrations.

**What do you dislike about Uptempo?**

A little learning curve to get up and running, but its flexible.

**What problems is Uptempo solving and how is that benefiting you?**

Tracking budgets and ROI.  Detailed costs can be entered for campaigns.  Automatic creation of Workfront projects.

  ### 3. Using from financial perspective for forecasting

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 13, 2020

**What do you like best about Uptempo?**

Breakout by budget and then budget category

**What do you dislike about Uptempo?**

Integration with Workday is not the best

**Recommendations to others considering Uptempo:**

N/A

**What problems is Uptempo solving and how is that benefiting you?**

Aligning marketing with finance to ensure accurate forecasting

  ### 4. Marketing Pure Storage

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** August 13, 2020

**What do you like best about Uptempo?**

Ease of use, the reporting and analysis.

**What do you dislike about Uptempo?**

overall display, ability to saved views.

**What problems is Uptempo solving and how is that benefiting you?**

Manage budget /marketing activities .

  ### 5. Great budgeting tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Zoe O. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 28, 2020

**What do you like best about Uptempo?**

Very user friendly, we stay within our budget targets within 1% using Allocadia.

**What do you dislike about Uptempo?**

Would love if we didn't have to manually update forecast & committed amounts based on the invoice amount. It should be automatically updated and would save us so much time.

**What problems is Uptempo solving and how is that benefiting you?**

Better reporting for management

  ### 6. Allocadia helped bring all of our disparate budget spreadsheets, into one actionable tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tricia S. | Director, Revenue Marketing Operations and Technology, Enterprise (> 1000 emp.)

**Reviewed Date:** July 18, 2019

**What do you like best about Uptempo?**

We have a very complex enterprise marketing environment, with many franchises and divisions within those franchises. Every division was tracking their marketing spend in a different way and we had no visibility into what was being spent week over week - and if we were getting the most out of our marketing dollars. Allocadia helped up bring together all of our disparity into a single great tool that is easy to use - regardless of your role.  

**What do you dislike about Uptempo?**

I would really like our teams to start using the planning tools for goals and objectives and then tie spend against those. Unfortunately, there is only the option of doing that for a single team. Every one of our divisions has unique goals and objectives, so it would be cool if each franchise could have their own set of those - then we could use it. Right now we can't.

**Recommendations to others considering Uptempo:**

I know there are other tools like Allocadia, but not only are they the best we found, but their account team and customer success managers are truly the best in the business. And their support is outstanding. That is often hard to find in software vendors - not with Allocadia, they are excellent!

**What problems is Uptempo solving and how is that benefiting you?**

We have reduced waste across the business because we can now see where money is being spent across all divisions on technology, contractors, vendors, etc., and we are now consolidating these relationships to gain better economies of scale. Allocadia gave us this visibility. Also, we are ensuring that all of our budget is used each quarter. We don't want to waste any of our budget, with bad tracking practices. Allocadia ensures that we are on budget, invoices are received within the quarter and no dollars are wasted. We love it!

  ### 7. Great Customer Service

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.)

**Reviewed Date:** March 01, 2020

**What do you like best about Uptempo?**

the team is very quick to get back to you and is highly knowledgeable

**What do you dislike about Uptempo?**

the system is not very intuitive and requires training in order to understand how to enter, track and report correctly

**Recommendations to others considering Uptempo:**

Understand exactly what your needs are before any work is done and ensure at the very least a weekly touch base is set up once a week to ensure appropriate progress is made towards the target

**What problems is Uptempo solving and how is that benefiting you?**

the ability to accrue PO's automatically and manage A&P more effectively

  ### 8. Allocadia Combines Marketing Programs and Financials

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 28, 2020

**What do you like best about Uptempo?**

Ability to have all marketing programs, launch and end dates, budgets, results and annual revenue in one place.

**What do you dislike about Uptempo?**

The time it took for internal teams to adopt

**Recommendations to others considering Uptempo:**

Get off spreadsheets and put marketing programs, budgets and results in Allocadia.

**What problems is Uptempo solving and how is that benefiting you?**

Getting off spreadsheets, ability to track all marketing programs, budgets and results in one place, ability to provide management with greater visibility

  ### 9. Awesome Tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 26, 2020

**What do you like best about Uptempo?**

How easy it allows us to track our Marketing spend

**What do you dislike about Uptempo?**

How we cannot combine fiscal years in the tool.

**What problems is Uptempo solving and how is that benefiting you?**

GTM reporting, consolidating millions of line items into a summarized view for leadership

  ### 10. Great Insight and Visibility

**Rating:** 4.0/5.0 stars

**Reviewed by:** Tim D. | Director, Marketing Operations, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 05, 2018

**What do you like best about Uptempo?**

1 - The layout of Hive9 is very logical in how they present information and the way tht you interface with the tool and they continue to improve upon it constantly. 
2 - The ability to be able to see what impact Marketing is having on revenue and show our impact back to finance. 

**What do you dislike about Uptempo?**

For us it a little difficult to getting set-up with the tool since we report or use SFDC a little bit different, however the team at Hive9 was great in their ability to work with us and provide a solution that allowed us to still utilize the tool to the fullest extent while not having to change everything on our end. 

**Recommendations to others considering Uptempo:**

The team at Hive9 is great to work with and is willing to go the extra mile to make sure that you are a happy customer (from my experience) but you need to make sure that you are being as open as possible  with them. They are a great resource for best practice as well, so I would try to align with as much as possible with their recommendations. 

**What problems is Uptempo solving and how is that benefiting you?**

As an organization we were struggling to be able to have all of the marketing team and finance on the same page with what is going to be spend, by whom , and when. With the addition of Hive9 all of that was solved. 
Hive9 does a great job at laying out the budget down to the individual tactic in a very logical layout.
For us this allowed us to be able to get trust with the finance team because they were able to see what we were doing and actually see the ROI of our activities. 

  ### 11. Allocadia

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 11, 2019

**What do you like best about Uptempo?**

I love the customer service and how customizable it is.  We've had to constantly make changes and Allocadia has been nothing but accommodating and helpful.  They're customer service is top notch and responds so quickly and is always so, so helpful!

**What do you dislike about Uptempo?**

There's not much to dislike, to be honest!  I wish the integrations were a little more robust but honestly, we've always been able to figure out a way to make it work so it hasn't been a huge issue.

**What problems is Uptempo solving and how is that benefiting you?**

Definitely tracking and reporting of marketing spends.  It's so easy to pull reports and get insight into our spends which is a very valuable thing here.  

  ### 12. Allocadia Does All We Want And More

**Rating:** 5.0/5.0 stars

**Reviewed by:** Carey R. | Enterprise (> 1000 emp.)

**Reviewed Date:** September 26, 2018

**What do you like best about Uptempo?**

The flexibility of Allocadia is something which as a Finance person is great for my Marketers as it makes their life, and mine easier. Integration is awesome with Allocadia. We have our actuals from NetSuite imported daily, we have Campaign Hierarchy we use for Marketo and we are also integrated with SalesForce. The metrics we are able to produce and share with our Execs makes them happy as well.
The Support we receive from Allocadia is beyond amazing and I definitely want to mention this as Customer Service for me is HUGE.

**What do you dislike about Uptempo?**

The challenge we have been working with the Allocadia team on is the ability to prepare a PO for the following year based on budget items as well as expenses crossing fiscal years. It takes a bit of work but the Allocadia team helps to address this.

**Recommendations to others considering Uptempo:**

Allocadia is a very flexible product and the technology is great. The fact that we are able to integrate with so many other vendors including NetSuite, Salesforce, Marketo is a huge deal for us. Allocadia appreciates feedback as well as they continue to update, innovate and create based on Customer feedback.

**What problems is Uptempo solving and how is that benefiting you?**

We have all our budgeting prepared in Allocadia as well as actual imports and campaigns to show ROI to our exec team. The problem in the past that was we had many people using various methods to forecast as well as where they stored their information. Allocadia takes care of this as we are able to have one system where we can upload information, enter data and have the actuals imported to compare where in the past I would need to prepare a separate download and send a report to the Marketing team with the actuals and it would be a challenge to try and match the budget to the actuals. We use Allocadia as a PO system and we were able to work with Allocadia and created an automated email which is produced when a line item in a budget is created. This has been another great job by Allocadia.

  ### 13. Marketing Team at $100MM+ SaaS company stays on track

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ken E. | Senior Director Marketing Operations, Computer Software, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 24, 2018

**What do you like best about Uptempo?**

From a budget management standpoint, it keeps all budget owners organized and accountable for their own budgets. And it provides our CMO complete confidence in hitting our quarterly forecast targets. From a performance measurement standpoint, it provides great visibility into how our campaigns are performing from an ROI standpoint. And is a powerful planning tool that helps guide marketing strategy for future periods. And finally, the support of the platform is as good as it gets. Great CSMs and community to learn and improve from. 

**What do you dislike about Uptempo?**

As a comprehensive budget management tool it does require a decent amount of training for the users. As the champion and primary admin of the platform, be prepared to always be training and reminding your users on how to use it correctly. As with any end user...some are better than others. 

**Recommendations to others considering Uptempo:**

Works great with any sized budget that has multiple owners. Especially helpful when you have a strong working relationship with your Finance department. 

**What problems is Uptempo solving and how is that benefiting you?**

It was originally to get off spreadsheets. Now it's to have a steady state set of performance measures to guide us in course correction and future planning. 

  ### 14. Easy to use and scale

**Rating:** 4.5/5.0 stars

**Reviewed by:** Brittany M. | Events Campaign Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** September 24, 2018

**What do you like best about Uptempo?**

If you have a large team that is spread out across multiple geos, Allocadia makes it really easy to manage the budget. The tool is relatively simple and integrates with other finance tools, which makes budgeting — a time intensive activity, that much easier. 

It updates in real-time so your team will see what you're seeing, no matter where they are located. And everyone can be on the same page or make updates without fear of lag time. 

Organization by cost center, campaign, project, group or team is easy and creates a nice visual based on how your org is structured. 

**What do you dislike about Uptempo?**

Some of the advanced features aren't as intuitive as I would like. But for a non-finance person, you can get the most out of the tool without too much extra effort.

I wish updating forecasts was a little easier, but I believe its likely that's how we have ours set up internally and less of a product or functionality situation.

**Recommendations to others considering Uptempo:**

I would absolutely recommend this tool to others looking to manage their budgets. It works great for a team that's spread out but would be just as easy if everyone was co-located! 

**What problems is Uptempo solving and how is that benefiting you?**

Managing a department budget with budget owners spanned across the globe. 
Updates are made in real time - so your team will see exactly what you're seeing

  ### 15. Clear Interface

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 12, 2019

**What do you like best about Uptempo?**

The interface is user friendly and my budget is easy to find and update. 

**What do you dislike about Uptempo?**

The adding of lines could be a little better. 

**Recommendations to others considering Uptempo:**

Have a super user who you can ask lots of questions to within the organisation

**What problems is Uptempo solving and how is that benefiting you?**

Easier to view budget across the whole department and gain visibility across teams. 

  ### 16. Marketing budget tracking made easy!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Cassidy G. | Sr. Marketing Manager, Construction Sector, Enterprise (> 1000 emp.)

**Reviewed Date:** September 24, 2018

**What do you like best about Uptempo?**

I've been using Allocadia since 2012 and it has only improved in capabilities over that time. The ability to easily enter and track our budgets without spreadsheets is amazing. With Allocadia you are able to review and see what has been planned versus committed making forecasting for your finance team so much easier.

**What do you dislike about Uptempo?**

As changes happen within the business it's not always easy to rearrange/split those items from your original budget.

**What problems is Uptempo solving and how is that benefiting you?**

Allocadia allows us to see where we are spending our money and then analyze with our other tools where we are seeing the most success in our marketing efforts. Additionally it solves the headache of trying to figure out where we are with our budget and understanding our forecast better

  ### 17. Good product

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** July 12, 2019

**What do you like best about Uptempo?**

Easy to use, good software, good UX and navigation

**What do you dislike about Uptempo?**

Hard to scroll - not too easy to navigate

**What problems is Uptempo solving and how is that benefiting you?**

budgeting

  ### 18. Useful budget management solution but definitely areas for improvement

**Rating:** 3.0/5.0 stars

**Reviewed by:** Kevin L. | Senior Manager, Customer Marketing, Enterprise (> 1000 emp.)

**Reviewed Date:** September 24, 2018

**What do you like best about Uptempo?**

The ability to see spend history over time as well as forecast where marketing priorities and budget need to be aligned to for the larger department. 

**What do you dislike about Uptempo?**

The user interface is clunky and it's cumbersome to easily navigate from one view to another. Often times, I find it challenging to remember which view is best to forecast, see my actual budget and actual spends. Also the layout of the Allocadia dashboard in a web browser makes it hard to see a snapshot of everything without having to download it into an excel file.

**Recommendations to others considering Uptempo:**

Proper training might help you with better understanding how to leverage Allocadia for budget planning and preparation. 

**What problems is Uptempo solving and how is that benefiting you?**

Better awareness and clarity on what line items and costs are 

  ### 19. Such a great Tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Construction | Enterprise (> 1000 emp.)

**Reviewed Date:** July 11, 2019

**What do you like best about Uptempo?**

I love the analytical capabilities of Allocadia. Being able to track actuals vs forecast has been extremely beneficial for our team

**What do you dislike about Uptempo?**

Pretty hard to learn all of the functions within the tool

**What problems is Uptempo solving and how is that benefiting you?**

Budget tracking, Actuals tracking, achieving cost savings

  ### 20. Solid tool that simplifies the budget/forecast process for marketers everywhere

**Rating:** 3.5/5.0 stars

**Reviewed by:** Max Z. | Enterprise (> 1000 emp.)

**Reviewed Date:** September 24, 2018

**What do you like best about Uptempo?**

I like the simplicity and ease of use of Allocadia. The platform is easy to use from a user and admin standpoint.

**What do you dislike about Uptempo?**

The lack of agility and inability to search are the biggest pain points for me currently as a user. Multi-year views should be possible, as well as the ability to search all of Allocadia for a Line Item ID.

**What problems is Uptempo solving and how is that benefiting you?**

Currently, we are only equipped to use Allocadia from a budget and forecast perspective. With upcoming changes to the way we use Allocadia, I anticipate that we will be able to draw meaningful conclusions from Allocadia regarding specific spend areas.

  ### 21. Budget management is hard - make it easier :)

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** February 08, 2019

**What do you like best about Uptempo?**

 Budget management for large organization is complicated. This product is made from actors do you ask is lovely and it makes me save time and look smarter! 

**What do you dislike about Uptempo?**

If I’m honest I think the things I dislike I’m more linked to budget management in a large organization and not this product. The only thing I would say here is their ability to add multi line upload to make it easier for global marketing teams

**What problems is Uptempo solving and how is that benefiting you?**

Consolidation of budgets – able to see them all in one place across Geos globally. The ability to build scenario as a budget, and to keep a record of truth for finance

  ### 22. Very good

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 16, 2019

**What do you like best about Uptempo?**

Single view, ease of use, and great interface.

**What do you dislike about Uptempo?**

Can’t add a revenue column (e.g. sponsorship revenue for events)

**What problems is Uptempo solving and how is that benefiting you?**

Managing my budget 

  ### 23. No Headache Marketing Budget/Planning Tool 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.)

**Reviewed Date:** September 25, 2018

**What do you like best about Uptempo?**

The best thing about the Allocadia is the ability to easily track budget across different budget owners, categories, quarters, etc. 

**What do you dislike about Uptempo?**

We have been using the tool for over a year and have not run into any issues yet. The solution is very stable, and provides reliable reports. 

**Recommendations to others considering Uptempo:**

Allocadia has a great series of trainings for customers. For new customers, I would highly reccomend attending these to learn best practices and get ideas for how to get additional value from the tool 

**What problems is Uptempo solving and how is that benefiting you?**

We leverage Allocadia to track monthly, quarterly, and annually. Most important, the budgeting process has been streamlined. What would have taken months of back and forth via spreadsheets now takes a week or so in Allocadia. 

  ### 24. A solid budget management system!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.)

**Reviewed Date:** October 03, 2018

**What do you like best about Uptempo?**

Intuitive to use, easy to navigate and manipulate. I'm not a super-user, so I don't see what (if any) back-end requirements it takes to get us to the place we're at, but my experience with the system has been great!

**What do you dislike about Uptempo?**

Really the only complaint I have with the system is that it's hierarchical. We use it to both manage budgets and also track the effectiveness of spend for our advertising campaigns. Unfortunately, the best way to organize items for one of those goals isn't the best way to organize them for the other, and the system doesn't seem to have a way to organize items in a matrix. That means we end up picking one goal and optimizing for it. It's not a huge deal at the end of the day; more of a minor annoyance!

**What problems is Uptempo solving and how is that benefiting you?**

Managing our budgets, tracking purchase orders and allocating them to the correct budgets, tracking ROI for advertising campaigns. Can't speak to the benefits for the overall org - we've used Allocadia as long as I've worked here, and seem happy with it!

  ### 25. Allocadia allows better budget management

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** October 02, 2018

**What do you like best about Uptempo?**

The application is very flexible and has a robust administration tool. So adding a new properties or columns are very easy. I also like the field dependency rule, it makes the data so much organized and easier to use for the users. 

I think the simplicity of the tools are also its greatest strength. It allows easier adoption by our users.

**What do you dislike about Uptempo?**

Allocadia uses Good Data as its analytical engine, and to be frank it is not really good. For example, if the report has too many columns, the report will not show so you have to download the report as CSV to see the report. 

Other than that, there are some more advanced features that I wish are there such as more granular access control inside the workspace, better budget transfer mechanism between activity details (budget). 

**Recommendations to others considering Uptempo:**

If your company have clear planning process then it will be easier for you to on-board and utilize Allocadia to  its fullest potential. You need to engage the finance team of your company too in order to get the actual expense data. Be sure to involve them in the early process of the engagement to get their input.

**What problems is Uptempo solving and how is that benefiting you?**

We want to increase marketing accountability to all of its spending. We're not there yet, but it does help us to be more organized in our budgeting. Previously, the budgets are scattered in google sheet fields file. Now that they are consolidated in one place, we begin to unearths some issues that otherwise were not detected. However, we are still not able to get rid all the spreadsheet files.

  ### 26. Financial insights in the way a marketer works!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 27, 2018

**What do you like best about Uptempo?**

NO MORE SPREADSHEETS! Can you tell I'm excited? We lived in a world of spreadsheets, and formulas, and budgets never being exactly accurate. When we moved to Allocadia and could get away from the numerous spreadsheets, where I spent more time verifying formulas were working properly instead of gaining real insights from our data, it felt like nothing short of a miracle. However, when the tool was fully adopted by our team, to help them manage their planning and budgets, and began to take manual processes like PO requests, and reporting and reconciling off of everyone's plate we really began to take our analytics to the next level. This tool has given us freedom to focus on what really matters, the impact our marketing has on opportunities.

**What do you dislike about Uptempo?**

It is a bit stodgy. It isn't a spreadsheet but it isn't quite as fresh adaptive as we would need. It has to map to many different ways over planning and budgeting. 

**What problems is Uptempo solving and how is that benefiting you?**

Getting away from excel and spending time on data verification and more on analysis and impact. We are really seeing the light!

  ### 27. I have a lot of challenges maneuvering my way around Allocadia. 

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Computer Networking | Enterprise (> 1000 emp.)

**Reviewed Date:** October 02, 2018

**What do you like best about Uptempo?**

I like the ability to clearly stack expenses -- top line (category), sub-category, line item. I think the training classes are good to opt in to.

**What do you dislike about Uptempo?**

So, so difficult to make my way around the grid / data. Trying to see what's not already showing in columns to the right is painful. I can't seem to find a good way to view my entire budget in a single screen view, so I always end up downloading my budget into an Excel spreadsheet where I can view and make my way around better...then I try to transfer it back into Allocadia. Could be an issue of how it works with a MAC, but frustrating. I also get limited info for mapping, so I always have to consult several other resources to try and figure out what each expense is.

**What problems is Uptempo solving and how is that benefiting you?**

Simply trying to manage my annual budget. The mapping is probably the only benefit I've realized. 

  ### 28. Scalable and easy to use

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.)

**Reviewed Date:** October 02, 2018

**What do you like best about Uptempo?**

Representing a global organization with teams spread across multiple countries - Allocadia makes it easy to manage the budgets and cost centers. Simple user interfaces that integrate with other finance tools, help make budgeting less time intrusive. The tool can be  organized by campaign, project, group or team and creates a visual appealing views based on the structure of the organization.

**What do you dislike about Uptempo?**

The training for the users was a setback for our teams. Again, since we have teams spread out in many different regions, it is hard to align everyone. The primary admin for this software needs to think about how to train the different groups and teams that are spread out. 

**What problems is Uptempo solving and how is that benefiting you?**

We are still yet to see a full list of benefits across multiple owners but would like to figure out how to have a better process with our Finance department. 

  ### 29. Useful for marketing budget tracking

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** September 24, 2018

**What do you like best about Uptempo?**

It has a summary and quarterly view of Plan/Actuals to log and track usage - it allows APAC team to review all the entries created by countries.

**What do you dislike about Uptempo?**

The naming of the field titles might be a bit confusing for most people to understand and put in the correct figure.

**Recommendations to others considering Uptempo:**

For a tighter control over the entire region's marketing budget and forecast, this product can help you manage your team's usage and have a rollup view and business discussions.

**What problems is Uptempo solving and how is that benefiting you?**

Countries are not keying in the correct amount, hence resulting in inaccurate budgeting and forecast. With clearer guidance and governance, this system should help to track numbers more accurately.

  ### 30. Allocadia is good

**Rating:** 2.5/5.0 stars

**Reviewed by:** Abby C. | Enterprise (> 1000 emp.)

**Reviewed Date:** September 25, 2018

**What do you like best about Uptempo?**

I like that it is easy to plan your budgets for each quarter

**What do you dislike about Uptempo?**

Sometimes it is a little too convoluted and I wish there were easier filters

**Recommendations to others considering Uptempo:**

Good in theory but hard to transition off spreadsheets.

**What problems is Uptempo solving and how is that benefiting you?**

I think we still need to get there with this solving a bsuiness problem. We are still using too many additional spreadsheets to track.

  ### 31. A Streamlined Solution for Budget Tracking

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jason K. | Innovation Project Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** September 25, 2018

**What do you like best about Uptempo?**

I really enjoy how intuitive Allocadia is and how it enables seamless budgetary visibility for those in our organization/ team who need it.  

**What do you dislike about Uptempo?**

I don't like how I am required to log back in after a few moments of inactivity. If this is a local setting it is something I would like to change. 

**What problems is Uptempo solving and how is that benefiting you?**

We are solving the issue of tracking prescribed budgets across business units with instant visibility into the earmarked dollars and spend to date. As simple as that may sound, it was not something we could easily access using previous solutions. 

  ### 32. Structered tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Archana T. | Budget Planning Specialist- APAC, Computer Software, Enterprise (> 1000 emp.)

**Reviewed Date:** October 03, 2018

**What do you like best about Uptempo?**

The freedom Allocadia gives in structuring the budget hierarchy & retrieving reports accordingly is very easy & helpful for all levels.

**What do you dislike about Uptempo?**

Bulk user access is missing for individual folders, which consumes more time.

**What problems is Uptempo solving and how is that benefiting you?**

Structuring the budget hierarchy & creating various reports to help the Marketing team take multiple decisions and future planning.

  ### 33. Expense Tool

**Rating:** 3.5/5.0 stars

**Reviewed by:** Kelly S. | Marketing Director, Enterprise (> 1000 emp.)

**Reviewed Date:** September 26, 2018

**What do you like best about Uptempo?**

This tool allows you to capture expenses and will auto-populate information for you. This is great for campaign tracking and ROI

**What do you dislike about Uptempo?**

Our set-up can be confusing with the expense categories.

**What problems is Uptempo solving and how is that benefiting you?**

We are able to track, manage, and reimburse employees quickly. The benefits are overall better tracking and management of expenses.

  ### 34. Great tool for Marketing Budget - The more integrated the more useful

**Rating:** 4.5/5.0 stars

**Reviewed by:** Michael F. W. | Director, Software Product Marketing and Industry Solutions, Information Technology and Services, Enterprise (> 1000 emp.)

**Reviewed Date:** October 10, 2018

**What do you like best about Uptempo?**

Ability to track and share - mapping actuals is very cool

**What do you dislike about Uptempo?**

It's a little clunky to navigate - would like to see some more embedded calculations - I find myself pulling up my calculator at times

**What problems is Uptempo solving and how is that benefiting you?**

Tracking of expenses, visibility across budgets

  ### 35. Hive Review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Graphic Design | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 31, 2018

**What do you like best about Uptempo?**

How easy it is to measure marketing performance. It is extremely customizable making it easy to stay on budget and manage marketing financials, ROI, and other analytics.

**What do you dislike about Uptempo?**

Due to it being so customizable, it is easy to get lost and frustrated while using. It takes many clicks to get where you want to go and do simple tasks.

**What problems is Uptempo solving and how is that benefiting you?**

It can be difficult to tell if marketing campaigns are successful and worth the cost. Often times we dump money into campaigns and don't know if we're seeing the result. Hive9 helps us track everything and run analytics to see where our marketing dollar is going the furthest.

  ### 36. It's been really helpful in tracking and managing my budget.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Payal C. | Director, Worldwide Communications, Computer Software, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 25, 2018

**What do you like best about Uptempo?**

How user-friendly it is and how easily you users can view all budget details (as set by admin).

**What do you dislike about Uptempo?**

Once you delete something, it's gone forever. Would be nice if the application gave users the opportunity to look back, if necessary.

**What problems is Uptempo solving and how is that benefiting you?**

Budget management

  ### 37. Insightful Planning

**Rating:** 5.0/5.0 stars

**Reviewed by:** Julie H. | Enterprise (> 1000 emp.)

**Reviewed Date:** September 28, 2018

**What do you like best about Uptempo?**

Allocadia is easy to customize and understand from almost any perspective.

**What do you dislike about Uptempo?**

Some of the reports are clunky, but plenty of opportunity to customize.

**What problems is Uptempo solving and how is that benefiting you?**

Opportunity to see closed-loop spend, from planning to actuals and analysis.

  ### 38. Allocadia review

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** September 25, 2018

**What do you like best about Uptempo?**

visually it is appealing. I like being able to see the analytics, and is great to put into presentations. 

**What do you dislike about Uptempo?**

Not very intuitive, and you can easily end up in the wrong budget or quarter if you're not paying attention. I also don't like that if you end up not spending something you budgeted for in a specific month, instead of the amount disappearing it just stays in the cell. So it looks like you actually spent it, but you didn't.

**What problems is Uptempo solving and how is that benefiting you?**

Tracking and identifying what you are spending in every quarter is extremely important, so it seeing what quarters you have overspent in vs underspent in is useful.

  ### 39. Allocadia  is simple to use and understand

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** September 28, 2018

**What do you like best about Uptempo?**

A user can be up and running fairly quickly.  The site is intuitive and helps streamlined management of multiple marketing budgets.

**What do you dislike about Uptempo?**

Refreshing data and generating reports takes longer than I'd like.

**Recommendations to others considering Uptempo:**

Allocadia is great for companies that have had the painful experience of trying to keep up with spreadsheets for budgeting system.  This goes beyond the basics to help user have a easy access to a more detailed analysis of their data.

**What problems is Uptempo solving and how is that benefiting you?**

Helps us plan and allocating quarterly budgets as well as provide reports.  Overall we have a better result on forecast/actuals - not just for our ownership area but for budgets across the org.

  ### 40. Allocadia Review

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.)

**Reviewed Date:** September 27, 2018

**What do you like best about Uptempo?**

I like that the values are aggregated as totals and also the various views.  

**What do you dislike about Uptempo?**

No space to store notes that are always visible (have to keep a separate spreadsheet with notes). No way to download all values with their status (committed, forecast, soft commit, etc.)

**What problems is Uptempo solving and how is that benefiting you?**

We have many parties owning various lines in the budget. Nice to have one place for all of them to view.

  ### 41. Allocadia has been a great budgeting tool for our marketing team 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 25, 2018

**What do you like best about Uptempo?**

Since our adoption of Allocadia across our marketing team we've increased our ability to collaborate on budget and forecast accurately and get ourselves out of spreadsheets. 

**What do you dislike about Uptempo?**

We have found at times that toggling between different views in the product can sometimes be cumbersome. 

**What problems is Uptempo solving and how is that benefiting you?**

With Allcoadia we've improved budget forecasting and tracking and the results have been recognized at the executive team level. 

  ### 42. Budget Owners

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** October 01, 2018

**What do you like best about Uptempo?**

I like the view and being able to see all the details associated with each cost in the details panel. 

**What do you dislike about Uptempo?**

I dislike the clunky-ness of the tool and how often I need to change the view between quarters. 

**What problems is Uptempo solving and how is that benefiting you?**

It's easier to see what is committed for each quarter at a glace. 

  ### 43. great marketing budget tool that simplifies planning/forecasting and PO process

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** October 01, 2018

**What do you like best about Uptempo?**

like that it is linked to our purchase order tool/ Oracle and it connects actuals to Allocadia, once the invoice has been paid. The overview actuals vs planning vs forecast always in one spot.

**What do you dislike about Uptempo?**

user adoption takes time if user roles are not 100% defined

**What problems is Uptempo solving and how is that benefiting you?**

user adoption can be difficult

  ### 44. Allocadia User for budget planning

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** September 26, 2018

**What do you like best about Uptempo?**

Customizable to our company situation
Clear interface
Search engine
easy to access to the support

**What do you dislike about Uptempo?**

Display settings are common to all the users. I don't know how to personalise my interface to only see my area of business.

**What problems is Uptempo solving and how is that benefiting you?**

Managing complex budgets with many projects splits in between many projects and countries

  ### 45. Amazing tool!!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Anu V. | Enterprise (> 1000 emp.)

**Reviewed Date:** September 26, 2018

**What do you like best about Uptempo?**

Simplicity of the tool and its ease of use and integration with SFDC makes it very easy for busy Markeeters like myself.

**What do you dislike about Uptempo?**

I dont dislike anything about the tool- its got everything I need to do my job easily and efficiently 

**Recommendations to others considering Uptempo:**

None

**What problems is Uptempo solving and how is that benefiting you?**

Budget management

  ### 46. Hard at the beginning

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** September 25, 2018

**What do you like best about Uptempo?**

Intuitive tool, you can use it and don't need a training for it.

**What do you dislike about Uptempo?**

I like it like this, it's a great tool for budgeting.

**Recommendations to others considering Uptempo:**

All ok

**What problems is Uptempo solving and how is that benefiting you?**

All the budgets in the same tool

  ### 47. Great tools for planning and resource allocation

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.)

**Reviewed Date:** September 25, 2018

**What do you like best about Uptempo?**

Proper tracking, viewing and analytical data integration

**What do you dislike about Uptempo?**

Some parts tend to be too rigid and need to be hacked in order to accommodate our process

**Recommendations to others considering Uptempo:**

Allocadia is a great tool to consider for tracking and consolidation - though you might need to hack some process because their system might not be bale to accommodate the overall process

**What problems is Uptempo solving and how is that benefiting you?**

Resource tracking allocation and analytical view on where things have been allocated

  ### 48. Robust enterprise level platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** August 14, 2018

**What do you like best about Uptempo?**

it’s a very comprehensive platform - it’s very customizable, allowing all elements of a campaign to be entered and integrated so you have a full view I t whatever you want

**What do you dislike about Uptempo?**

It’s been a beast to get setup and trained up on, but that’s not atypical for such a massive platform. I’d say though you will need someone truly dedicated to helping get this implemented and fully launched

**What problems is Uptempo solving and how is that benefiting you?**

Primarily ROI, but also general campaign performance. It also provides a singular view of all campaign activity within a singular view

**Official Response:**

> Thank you so much for your amazing review.  

  ### 49. Hive9 idea is there - hard to implement across multiple teams

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 16, 2018

**What do you like best about Uptempo?**

You can create all campaigns and finances in one place. It makes tracking your budgets & campaigns easier. 

**What do you dislike about Uptempo?**

It's not a completely intuitive it's a little cumbersome to use and it's not very easy to just pick up and use. 

**Recommendations to others considering Uptempo:**

Having a dedicated team member who is resourced to developing your team/company strategy for it. When beginning to use it you really need one main (organized) point of contact. 

**What problems is Uptempo solving and how is that benefiting you?**

Being able to create campaigns and finances in one place. It makes tracking your budgets & campaigns easier. 

  ### 50. marketing

**Rating:** 2.5/5.0 stars

**Reviewed by:** Joey L. | Field Marketing Specialist for SEA, McAfee, Computer & Network Security, Enterprise (> 1000 emp.)

**Reviewed Date:** October 02, 2018

**What do you like best about Uptempo?**

what i like best is the clean look user interface.

**What do you dislike about Uptempo?**

what i dislike most is that there are too many steps need to be done

**What problems is Uptempo solving and how is that benefiting you?**

budgeting


## Uptempo Discussions
  - [What is BrandMaker Digital Asset Management used for?](https://www.g2.com/discussions/what-is-brandmaker-digital-asset-management-used-for)

- [View Uptempo pricing details and edition comparison](https://www.g2.com/products/uptempo/reviews?page=2&section=pricing&secure%5Bexpires_at%5D=2026-08-07+11%3A51%3A52+-0500&secure%5Bsession_id%5D=f1633b2f-7dea-471a-8a7f-fad8a78bb952&secure%5Btoken%5D=7285ab702a3d1b988a9b44b80c7804e68b3902b522fa342d421f2b841deab26b&format=llm_user)

## Uptempo Features
**Platform Basics**
- Drag & Drop Scheduling
- Project and Task Lists Organization
- Project Templates
- Budgeting and Cost Estimation
- Team Member Roles
- Automated Alerts and Notficiations
- To-Do List

**Agentic AI - Marketing Resource Management**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Third-Party Integrations
- Activity Planning
- Strategic Planning
- Campaign Planning

**Additional Functionality**
- API
- Metadata Management
- Real-Time Reporting
- Commenting/Notes
- Approval Process Control
- Approval Workflow
- Generative AI
- Brand Management
- Budgeting/Forecasting
- File Management
- Marketing Calendar
- Role-Based Permissions
- Status Tracking
- Access Controls/Permissions
- Campaign Management
- Customizable Templates
- Calendar Management
- Template Management
- Resource Management
- Customizable Reports
- Version Control
- Content Management
- Tagging
- Document Storage
- Task Scheduling
- Workflow Management
- Social Promotion
- AI Copilot
- Campaign Analytics
- Dashboard Creation
- Task Management
- Project Templates
- ROI Tracking
- Single Sign On
- Activity Dashboard
- Search/Filter
- Reporting & Statistics
- Digital Asset Management
- Multi-Channel Marketing
- Document Management
- Configurable Workflow
- Expense Management
- Alerts/Notifications
- Collaboration Tools
- Drag & Drop
- Customizable Branding
- Project Management
- Asset Lifecycle Management

**Content Planning**
- Content Organization
- Task Assignment
- Multi-Channel Marketing
- Task Scheduling

**Marketing Campaign Performance**
- Performance and ROI Tracking
- Activity Tracking
- Project Tracking
- Progress Tracking
- Goal Setting/Tracking
- Status Tracking
- Project Time Tracking
- Task Progress Tracking

**Agentic AI - Marketing Calendar**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Proactive Assistance
- Task Planning
- Project Planning
- Media Planning
- Campaign Planning

**Other Features**
- Integrations
- Reporting

**Additional Functionality**
- File Management
- Activity Dashboard
- Real-Time Updates
- Deadline Management
- Project Workflow
- Prioritization
- Configurable Workflow
- AI Copilot
- Reporting & Statistics
- Email Management
- Reminders
- Workflow Management
- Drag & Drop
- Roadmapping
- Project Management
- Customizable Reports
- Campaign Management
- Predictive Analytics
- Marketing Calendar
- Planning Tools
- Spend Management
- Role-Based Permissions
- Calendar Management
- API
- Generative AI
- Commenting/Notes
- Presentation Tools
- Collaboration Tools
- Gantt/Timeline View
- Projections
- Budgeting/Forecasting
- Task Management
- Assignment Management
- Access Controls/Permissions
- Tagging

## Top Uptempo Alternatives
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