--- title: Branch Reviews meta_title: 'Branch Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 463 reviews by the users' company size, role or industry to find out how Branch works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 463 scale: '5' date_modified: '2026-07-23' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Branch Reviews **Vendor:** Branch **Category:** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) **Average Rating:** 4.4/5.0 **Total Reviews:** 463 ## About Branch Branch provides reliable deep linking and attribution for every paid, owned, and earned marketing channel. Trusted to maximize the value of their evolving digital strategies, world-class brands like Instacart, Western Union, NBCUniversal, ZocDoc and Sephora rely on Branch to acquire users, retain customers and drive more conversions. Increase team efficiency with Branch. Easily deploy and scale deep linking and campaign measurement across all marketing channels. Deliver better experiences with Branch. Route users where you want them to go, regardless of their platform or device, reliably and always. Make smarter investments with Branch. Increase ROI with accurate insight into omni-channel campaigns, without running privacy risks. There isn’t a linking use case Branch can’t solve. Guiding new or returning web visitors to your app Problem: Your mobile website gets a lot of traffic, but it’s not optimized for conversions and engagement compared to your mobile app. Solution: Convert casual web visitors into loyal app users with custom, targeted smart banners that carry context through install for a stellar first impression. If they land on your website in the future, smart banners seamlessly direct app them to the content they’re viewing in your mobile app. Maximizing app install ad success Problem: You spend valuable ad dollars capturing new app users, but in today’s privacy-focused environment, it’s harder than ever to get useful, unbiased attribution data. Solution: We not only provide accurate, deduplicated install attribution but also deliver users to specific content in your app post install, increasing their likelihood to convert. Optimizing mobile reengagement ad campaigns Problem: Reengaging existing users is critical to maximizing your user lifetime value (LTV), but privacy regulations can complicate the tracking and attribution of these efforts. Solution: We help you build precise audience segments based on previous user behaviors and engagements. This allows you to target users with tailored reengagement campaigns and measure the impact with privacy-preserving attribution data. Measuring CTV campaigns Problem: Users are spending more time on connected TV (CTV) devices and platforms than ever before, but marketers investing in CTV ads struggle to accurately understand their downstream conversion events, and few measurement solutions are suited for CTV’s unique challenges. Solution: We make it effortless to track and attribute CTV ad performance to downstream engagements with accurate, unbiased measurement. It’s now easier to optimize and justify your CTV marketing budget with clear insights into holistic campaign effectiveness. Delivering email readers directly to your app Problem: There are many edge cases to solve for when linking out of the email channel, and email click analytics alone won’t show you pivotal insights such as if someone purchases in-app days after clicking an email. Solution: We solve linking on mobile. With extensive email service provider (ESP) integrations and a team deeply familiar with the challenges on mobile, we improve the email workflow, provide more contextual user experiences, increase email revenue, and provide new down-funnel attribution from email. Measuring web SEO traffic to the app Problem: Search engine optimization (SEO) teams spend countless hours optimizing search results. Enabling deep linking historically meant losing visibility into their efforts, missing key performance indicator (KPI) goals, and working around blind spots in their overall marketing strategy. Solution: Our SEO App Attribution solution provides insight into app opens and down-funnel events coming from organic search traffic, helping marketers unlock the value and ROI of SEO in the context of mobile app engagement, improving decision-making across marketing channels. Enabling and measuring offline to app experiences Problem: Customers expect to be able to use your app at any stage of the customer journey, and you need a way to move your users from offline into your app. QR codes have taken off, but a lot of QR codes are not optimized for app engagement. Solution: We make it easy to create custom, dynamic QR codes that align with your brand’s look and feel for a seamless user experience. Effortlessly manage routing destinations to keep campaigns fresh, and track downstream performance in one place to optimize acquisition, engagement, and ultimately LTV from offline, desktop, or over-the-top (OTT). Breaking out of walled gardens Problem: Social platforms load an in-app browser designed to keep app users in a walled version of their website. You’re missing out on driving engagement and conversions every time your users are stuck within a walled garden instead of on your native app. Solution: Our branded short links can be scaled across social channels to take app users from content in a social post to the same content in your app (or after install for new users). With cross-channel analytics, you’ll unlock insight into organic social as an acquisition channel and attribute downstream events to the social campaign that drove them. Reducing your cost to serve Problem: You spent time, money, and resources building an awesome app, but high volumes of customer inquiries are still directed to costly support channels. Solution: Branch links and QR codes guide users to your app to complete key actions. By redirecting users from expensive channels like phone support to more cost-effective self-service options in the app, Branch helps you lower operational costs while simultaneously delivering a great customer experience. ## Branch Pros & Cons **What users like:** - Users find Branch to be **easy to use** , enabling efficient link creation and integration across various campaigns. (4 reviews) - Users commend Branch for its **exceptional customer support** , consistently responsive and helpful in solving issues and driving innovations. (3 reviews) - Users appreciate the **easy integrations** of Branch, simplifying setup for developers and enhancing their overall experience. (3 reviews) - Users appreciate the **simplicity of link creation** with Branch, enabling efficient mobile tracking and campaign management. (3 reviews) - Users highlight the **powerful tracking capabilities** of Branch, streamlining link creation for effective marketing campaigns. (3 reviews) - Implementation Ease (2 reviews) - A/B Testing (1 reviews) - Users highlight the **informative and user-friendly analytics** of Branch, aiding in quick decision-making and optimization. (1 reviews) - Attribution (1 reviews) - Business Growth (1 reviews) **What users dislike:** - Users express frustration with **poor customer support** from Branch, hampering onboarding and issue resolution. (2 reviews) - Users report **complex setup issues** with Branch, compounded by inadequate customer support during onboarding. (2 reviews) - Users find **complex navigation** challenging, particularly when managing costs and adding new partners effectively. (1 reviews) - Users find the **initial setup complex** , which can be a barrier despite Branch's usefulness and convenience. (1 reviews) - Users face **dashboard issues** that complicate auditing tasks and seek improved search features for better functionality. (1 reviews) - Dashboard Usability (1 reviews) - Difficult Setup (1 reviews) - Users find the **cost to be a bit higher** with Branch compared to other MMPs, affecting affordability. (1 reviews) - Inadequate Reporting (1 reviews) - Insufficient Training (1 reviews) ## Branch Reviews ### 1. Great tracking, still needs data visualisation tools **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2020 **What do you like best about Branch?** The tracking across devices and the creation of deep-links is very effective. **What do you dislike about Branch?** The data visualization is very rough and missing a lot of basic features. **What problems is Branch solving and how is that benefiting you?** Branch helps us track app events and attribution across smaller ad networks and organic traffic. ### 2. Great product but not so good customer support **Rating:** 3.5/5.0 stars **Reviewed by:** Gaurav S. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 25, 2020 **What do you like best about Branch?** That the tool is free for 10k MTU and easy to use. **What do you dislike about Branch?** CUSTOMER SUPPORT IS NOT UP TO THE MARK AND IS DETERRING ME FOR TAKING A PAID SERVICE **What problems is Branch solving and how is that benefiting you?** Attributing my inorganic and organic demand ### 3. It is awesome Tool to use for attribution **Rating:** 5.0/5.0 stars **Reviewed by:** SAHIL K. | Senior Lead, Enterprise (> 1000 emp.) **Reviewed Date:** June 24, 2020 **What do you like best about Branch?** how easily we can create short links and get attribution **What do you dislike about Branch?** integration with other Partners for campaigns little difficult **What problems is Branch solving and how is that benefiting you?** Deep linking and Deferred Deep-linking helping us to drive installation and registration no ### 4. Great product and company **Rating:** 5.0/5.0 stars **Reviewed by:** Nico A. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2020 **What do you like best about Branch?** I appreciate the customer service, community, and accuracy of the analytics **What do you dislike about Branch?** I'm still familiarizing myself with the product and its full capabilities **What problems is Branch solving and how is that benefiting you?** Branch has been a great attribution partner for our business ### 5. Solid, easy to use MMP **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** June 16, 2020 **What do you like best about Branch?** Easy to use, quick to get started and set things up. Ad integrations were all seamless, and the process for managing links is great. **What do you dislike about Branch?** Reporting takes a while to get used to, and the default reports confused me a little at first. **What problems is Branch solving and how is that benefiting you?** Branch hosts all its data on US soil, which helps us meet data sovereignty requirements for our business. ### 6. It's a great sdk tool for apps and web, strong technologically **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** June 15, 2020 **What do you like best about Branch?** easy to use and easy to understand detailed documentation **What do you dislike about Branch?** Export loading speeds are a bit slow, but insightful **Recommendations to others considering Branch:** Just read documentation carefully and provide as much data to branch as you can, this would lead you to maximised accuracy of attribution **What problems is Branch solving and how is that benefiting you?** app usability and revenue within app, attribution. Benefits are measuring as third party tool accuracy ### 7. Branch, tool of excellent use **Rating:** 3.5/5.0 stars **Reviewed by:** Carolina G. | Bachelor of Business Administration, Enterprise (> 1000 emp.) **Reviewed Date:** October 02, 2019 **What do you like best about Branch?** I love this Branch tool because it gives me good attribution and is very useful because I can redirect applications for ads. Besides that I can create multiple links and get an organization in all my commercial links. **What do you dislike about Branch?** I think it would be quite beneficial for the tool to offer support for custom events where it would be very useful for the acquisition analysis. Although the interface is easy to use, it often hinders some available functions and it would be incredible to enable a strategy for this solution to be carried out. **Recommendations to others considering Branch:** We recommend Branch because as a fundamental tool it helps us optimize user acquisition strategies and manage deep links extremely incredible. **What problems is Branch solving and how is that benefiting you?** Our organization uses Branch because through this tool we can redirect users to our website and provide them with deep link information. ### 8. Good Brand **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** July 06, 2020 **What do you like best about Branch?** The ways used for spreading information about mobile growth market **What do you dislike about Branch?** As suchi didnt find any points to be disliked. **Recommendations to others considering Branch:** Use it and it will be very helpful for your work **What problems is Branch solving and how is that benefiting you?** Mobile marketing and analytics ### 9. So far so good. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** June 19, 2020 **What do you like best about Branch?** Excellent UI. Easy to create tracking links. Reporting is solid. **What do you dislike about Branch?** Technical implementation is a bit daunting and documentation could be updated. I would like to see Segment integration re-activated. **What problems is Branch solving and how is that benefiting you?** Install attribution. User journey. ### 10. Branch Review as a marketing professional **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 19, 2020 **What do you like best about Branch?** - combined analytics for App store and google play **What do you dislike about Branch?** dashboards Referral system is a bit off sometimes **What problems is Branch solving and how is that benefiting you?** attributing mobile users referral (credit) system ### 11. The Ultimate Mobile App and Cross-Platform - Better Tracking than Appsflyer **Rating:** 5.0/5.0 stars **Reviewed by:** Sam L. | Head of Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2018 **What do you like best about Branch?** The user event tracking is second to none. We've been able to bridge the gap and determine ROI on all marketing channels, even able to bridge the gap as we hand off our leads to a sales team - making ROI calculating more difficult. I'm also a big fan of their cross-platform attribution, especially because we send a lot of our users from our website to our mobile apps. Also, being able to easily implement and test journey banners and customize deepviews has increased our user-experience immensely. **What do you dislike about Branch?** Dislike is a strong word, especially when it comes to as complete of a platform as Branch. It's hard to find a flaw between their data export, integrations with so many advertising partners, email services, etc. **Recommendations to others considering Branch:** I recommend utilizing Branch no matter the amount of users you have. The prices are extremely reasonable, and when you are in scaling mode, you need to understand what marketing dollars produce the largest ROI; and Branch helps you do that. They also have some great integrations with Apple Search Ads, MailGun, ActiveCampaign, organic social media and content, so you can track your users across all channels. This complete tracking is essentially to really accelerate growth, and understand your companies growth loop. A big plus was the Web to App feature that track cross-platform for when users go from web to app. **What problems is Branch solving and how is that benefiting you?** We are solving cross-platform attribution and being able to determine what touchpoints we need to hit in order for our user to become a customer. We've realized what our most effective paid campaigns are in terms of ROI. ### 12. Every Mobile Developer Should Use Branch Links **Rating:** 5.0/5.0 stars **Reviewed by:** Lan M. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2018 **What do you like best about Branch?** One credible link for cross-platform URL redirections. When I send app invitations to potential users, we face two issues: (1) one link for both iOS and Android download links, (2) short-form but non-spam format of the link. Branch Link is the perfect solution for these two problems, and I use it almost exclusively for user acquisition and engagement. Another feature I like most is the easy integration and publishing on social platforms such as Facebook. The preview cards are automatically generated and easy to share. I also like the new Referral reward feature of Branch Link, but have not got a chance to try it yet. It's documentation shows nice functionalities and potentials for the use case. **What do you dislike about Branch?** The Brach Link domain name of .link is problematic for some places where URL detection might fail. For example, https://7ju1.app.link/Wd00JpV0Ex might not be recognized in all places as a link. It would be nice if we can get the most common domains such as .com or .net. **Recommendations to others considering Branch:** Every mobile developer should consider adopting and deploying the Branch Links. **What problems is Branch solving and how is that benefiting you?** We try to use one trustable URL link to invite and engage users, Branch Link provides the best solution. We define one Branch Link to redirect to App Store download page for iOS users and Google Play download page for Android users. And the Branch Link is short but looks credible and trustable. This significantly increases user click or open rate for the invitations we send to users. ### 13. An easy-to-use tech tool **Rating:** 5.0/5.0 stars **Reviewed by:** Matheus T. | Founder and Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2018 **What do you like best about Branch?** The most valuable thing that I perceive in Branch is the ability to create multiple links almost automatically after setting the parameters we need for our business. **What do you dislike about Branch?** I haven't found an easy way to personalize the links I create with Branch. The only thing I miss so far is to write something after the / of my links that can make a visual more friendly to the public. **Recommendations to others considering Branch:** Althought Branch is an easy-to-use tech tool, you need some level of knowledge and preparation to use it in your organization. It's really important that you analyze all your needs and compare them to the benefits that Branch you provide to see if it fits. **What problems is Branch solving and how is that benefiting you?** Mainly, the analytics that Branch provides about my links. It's really useful to keep track almost real-time of what is happening with everything my business is sharing online. This helps my team to identify points of attention that we can improve and also things that are giving us good return. ### 14. Branch Link Greatly Helps Our Ace Tutor App **Rating:** 5.0/5.0 stars **Reviewed by:** Ben (Xiaojun) L. | Cofounder, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2018 **What do you like best about Branch?** We used Branch Link very extensively in our Ace Tutor app, we like it most for the following features: 1. Credible and nice URLs. Its URLs for our app looks more credible and less spammy to our customers as compared to other shortened URL methods. 2. One URL for multiple platforms. We don't need to send different URLs for different platforms to our users. 3. The tracking capability. We rely on its tracking capability to help measure our app conversion channels and effectiveness. **What do you dislike about Branch?** We hope Branch Link can provide the following features: 1. Recursive Branch Links. Our marketing strategy has a need to track multiple levels of conversion, so we need to set target URL of a lower level Branch Link with its higher level Branch Link, but we find out Branch Link does not support this. Clicking the lower level Branch Links will not register clicks for upper level Branch Links. 2. Support Branch Link in popular platforms such as LinkedIn Messaging and WeChat. We post many Branch Links in LinkedIn Messaging and WeChat, but these platforms do not redirect and present final URLs to users directly, making Branch Links not very useful in these channels. We hope Branch Link team can partner with these service providers to have their in-app browser support Branch Link functionality. 3. Support Branch Link in App Store and Google Play. We hope Branch Link can provide better and reliable tracking for App Store and Google Play downloads. **Recommendations to others considering Branch:** Any app developer or team should definitely give a try on Branch Links. **What problems is Branch solving and how is that benefiting you?** We use Branch Link for the following business problems: 1. Tracking and evaluating marketing channel conversion effectiveness. 2. Support in-app user invitations so we know who invites who. 3. Provide caress-platform app download link for users. ### 15. Great product **Rating:** 4.5/5.0 stars **Reviewed by:** Loren G. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2018 **What do you like best about Branch?** We have been working with the Branch team for over a year. We initially set up Branch for referrals and then decided to switch to them for full attribution from Appsflyer. Primarily because Branch can provide better cross-platform web and app attribution and their customer support is far superior. We current have bi-weekly calls with the Branch team and we would never get that with AppsFlyer. The Branch team and our technical account manager especially have been really helpful from the very beginning with the entire implementation and all the questions we are having on almost a daily basis. They can also do a lot more beyond attribution with AppsFlyer can't. Very much recommended working with them. **What do you dislike about Branch?** It is still early days with the attribution product but it is getting better each week and we get to provide a lot of feedback on features and suggestions with our AM **What problems is Branch solving and how is that benefiting you?** Mobile attribution especially tracking people from ad > web > app > purchase. Branch is more cost effective than Appsflyer ### 16. Awesome product **Rating:** 5.0/5.0 stars **Reviewed by:** Artem S. | Senior Android Engineer, Publishing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2018 **What do you like best about Branch?** • Accurate tracking • Great documentation • Lots of features for tracking • Flexible options for link sharing • Friendly support • Small library size • Stable service — I can not remember any crashes caused by this library • Free plan includes all most needed features **What do you dislike about Branch?** At this time support is not so fast as it was before. Currently we have to wait for reply for about 24 hours. It's acceptable, but not so great as it was. **Recommendations to others considering Branch:** We highly recommend using branch because it's great product and I can't say that they have any competitors with these features in free tier. **What problems is Branch solving and how is that benefiting you?** We're using branch for about 3 years in different apps for building referral network in two our apps, and it's great that it's very easy to do this — it's almost "out of the box" feature. We've also used Branch for tracking advertisement results. ### 17. Great solution to track downloads for mobile apps **Rating:** 4.5/5.0 stars **Reviewed by:** Mário P. | Co-Owner, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2018 **What do you like best about Branch?** The dashboard is really easy to use and the analytics comparisons is great! **What do you dislike about Branch?** I had a few problems importing .csv files for bulk link creations. That was my only problem with the platform. **Recommendations to others considering Branch:** Branch should post a few online videos showing how to create bulk links and also give a few use cases on how to segmente the link tags, data, marketing campaign. Since my app is a social media app, I would love to have an example use case with something similar so I could make my integration faster. Maybe a short tutorial with 5-6 use case examples would be best. If this is your first time using branch.io, I would recommend you to make a basic implementation at first, and after you get a grasp of the dashboard you can start creating marketing campaigns and more deep links. If you try to implement it from the beginning you might take some time. **What problems is Branch solving and how is that benefiting you?** Before branch I did not know where my downloads and app opens came from. ### 18. Amazing **Rating:** 5.0/5.0 stars **Reviewed by:** Noah D. | Sr. Software Engineer (TL Mobile), Legal Services, Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2018 **What do you like best about Branch?** The main feature we use branch for is deep links. So far it's been working really well. We use in both our Android and iOS apps. **What do you dislike about Branch?** Parts of the integration were a bit tricky. We had to figure out how to wrap branch links inside of sendgrid links. This involved getting Branch and Sendgrid to cooperate and delayed release. **Recommendations to others considering Branch:** If you have multiple platforms (web, ios, android) it makes a lot of sense to use deep links. **What problems is Branch solving and how is that benefiting you?** We have users on multiple platforms. In some cases we need to move our customers from web to mobile. Branch allows us to do that quite seamlessly. We also use branch for some mobile attribution. ### 19. We use it to Deeplink in our iOS app **Rating:** 4.0/5.0 stars **Reviewed by:** Marwan E. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2018 **What do you like best about Branch?** I like how simple it is to set up deep links. I also appreciate the effort that went into making this system reliable despite limitations in iOS. **What do you dislike about Branch?** Nothing serious: there was a one-time-use attribute that I tried to implement for a while only to find out it's pretty much deprecated. Support team was quick to reply and explain that to me though. **What problems is Branch solving and how is that benefiting you?** We track registrations into the app through different links. We also used it to authorise users using a "golden link" that lets them bypass the waiting screen. ### 20. The best solution for deferred deep linking I could find! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Events Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2018 **What do you like best about Branch?** It was relatively easy to set up and solves most of our use cases around a smooth experience installing an app and immediately opening relevant content on first boot of the app, which I couldn't figure out how to do otherwise as someone who doesn't specialize in mobile development. I also liked that it has a lot of the analytics needed for our KPIs. **What do you dislike about Branch?** I wish deep linking could work by entering a url in the mobile browser; there was some confusion for me on that where I thought it was broken that took a while to figure out with support (though I understand there's technical limitations there). **What problems is Branch solving and how is that benefiting you?** We have a React Native mobile app where we want to show the customer specific relevant information as soon as they first open the app. Branch makes this easy! ### 21. Easy dashboard to use, super helpful services **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2018 **What do you like best about Branch?** Creating deeplinks is very easy to do and understand. The dashboard is user friendly and easy to scale campaigns with. I'm also impressed with the quality and knowledge of our account and technical managers from Branch. **What do you dislike about Branch?** Integration can be long and very technical, especially in a large company that already uses lots of different vendors for services--lots of things to integrate with that each require time. **Recommendations to others considering Branch:** Ability to create in-app insterstitials for offers, etc. and be able to deeplink those. We use the mweb interstitials and banners to deeplink into the app, but would love to see the ability to have similar promotional or account-related insterstitials within the appand then be able to deeplink those. **What problems is Branch solving and how is that benefiting you?** Deeplinking and app attribution. We've increased app downloads, app engagement, and are on our way to realizing large financial gains from Branch ### 22. Excellent Product **Rating:** 5.0/5.0 stars **Reviewed by:** Jon N. | Senior Xamarin Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2018 **What do you like best about Branch?** Text to app style notifications stand out in a competetive market **What do you dislike about Branch?** requires Xamarin linker configurations.. **Recommendations to others considering Branch:** This is the only way to go for setting up app links in a fast paced environment **What problems is Branch solving and how is that benefiting you?** Branch.io breaks up the madness when setting up application links in our Xamarin apps. Using Branch.IO we've been able to increase user retention by pushing sms and using branch quick links to bring the user back to the app. Sort of like push notifications by with dozens of apps utilizing push notifications text to app notifications stand out and have strengthened our product ### 23. Straight-forward interface, easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 08, 2019 **What do you like best about Branch?** The view is easy to navigate. I intuitively see how to customize columns, sort by most important metric, etc. **What do you dislike about Branch?** There was not a very thorough tutorial when I signed up. **What problems is Branch solving and how is that benefiting you?** We are able to easily track app installs and a couple of other custom events. ### 24. Ditching boring work **Rating:** 4.5/5.0 stars **Reviewed by:** Wésley Q. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2018 **What do you like best about Branch?** This service allows our team to ditch the boring and tedious work that is implement deep-linking and gives us the plus that the analytics that give us the ability to analyze how our users use our links. **What do you dislike about Branch?** I would like to keep using the branch SDK on my PWAs as it would mean consolidating all deep-linking on my applications. **Recommendations to others considering Branch:** The docs are great and detailed, all info on how to setup and develop apps with Branch can be found without hassle. **What problems is Branch solving and how is that benefiting you?** We are currently using branch on our Ionic app and receiving high ammount of data on analytics that provide deep info on how our users share our content. ### 25. Does what s says and more **Rating:** 5.0/5.0 stars **Reviewed by:** Christian M. | Senior Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2018 **What do you like best about Branch?** How easy it is to create links on the server and push them thought an email, where users open up the email and get pushed to the app with the right and relevant data that they need to use the app for the first time. **What do you dislike about Branch?** Sometimes the setup on android and iOS can be a little tedious, but that because of the OS developers and not them. So really I don't have any. **Recommendations to others considering Branch:** There isn't much out there that can match with Branch and its feature set. **What problems is Branch solving and how is that benefiting you?** Branch helps us make one time only links and allows us to push users directly to our apps which then utilise the unique data they are given due to the branch link. ### 26. Gives me more confidence in my data **Rating:** 5.0/5.0 stars **Reviewed by:** Mitchell B. | Data Analyst, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2018 **What do you like best about Branch?** I like the ease of creating deep links for our campaigns to keep a closer eye on where we need to direct our focus and optimize. **What do you dislike about Branch?** There's nothing that I dislike right now. I am not using all of the features Branch has to offer, but I am finding value in the ones that I am using. **What problems is Branch solving and how is that benefiting you?** We are using Branch to help with mobile install attribution and get an accurate depiction of how our ads are performing across multiple channels. ### 27. Branch is an App Marketer's best friend **Rating:** 5.0/5.0 stars **Reviewed by:** Michalis P. | Co-Founder, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** September 05, 2018 **What do you like best about Branch?** The ease of use and powerful analytics to evaluate the performance of my campaigns. **What do you dislike about Branch?** I would like to have the ability to reset the analytics of a specific link. **Recommendations to others considering Branch:** Go for it! **What problems is Branch solving and how is that benefiting you?** Setting up deep links to optimise the customer journey of our app. Also using a Fall Back for Android devices that redirects them to a landing page to demonstrate interest on our upcoming Android app by leaving their emails. ### 28. Our go-to tool for deeplinking **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2018 **What do you like best about Branch?** Creating and tracking deeplinks using Branch is refreshingly simple. Similarly, Branch makes it easier for us to track referrals of our app. **What do you dislike about Branch?** It would be nice to be able to sort and/or filter when looking at referral analytics. For example, being able to filter based on past 7 days to see what, if any, trends there are in who is referring other users most often. **What problems is Branch solving and how is that benefiting you?** The business problem we're solving is being able to deliver a better customer experience. Deeplinks allows us to take users directly where they want to go without having to fumble around inside of our app. More users going where they intended (and we've directed) them helps our business succeed. ### 29. facilitating what was already easy **Rating:** 4.0/5.0 stars **Reviewed by:** Tulyo R. | Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2018 **What do you like best about Branch?** it is very easy to understand how some tools work. **What do you dislike about Branch?** a little bureaucratic when you need to solve some problem with the support **Recommendations to others considering Branch:** Certainly some of the best solutions ever made to the area, **What problems is Branch solving and how is that benefiting you?** I was able to create a process of development of my platform with several fronts working in parallel. This way I was able to gain speed in deliveries ### 30. Dynamic link **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2018 **What do you like best about Branch?** The best part about branch is how easy it was to set it up on various platforms. The service is also pretty fast in generating a link and the weekly performance summary email is a nice plus. **What do you dislike about Branch?** There are times when the dynamic link fails and I have to make the call again before it will load the correct link when on mobile. **Recommendations to others considering Branch:** Not too shabby. **What problems is Branch solving and how is that benefiting you?** We needed a reliable way to get people to install our app if they didn't already have it and load something into the app based on what they clicked. Branch was able to provide that much cleanly than Firebase. ### 31. A great tool for on-boarding new customers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2018 **What do you like best about Branch?** I like how easy it is to manage both iOS and Android links that my company can send out to customers. We use both web and mobile libraries and haven't had any issues with them so far! API documentation made it easy to integrate Branch with our stack. **What do you dislike about Branch?** We are going to have to cross a bridge soon with configuring many apps per project for our specific use case of Branch. **Recommendations to others considering Branch:** Give it a try! **What problems is Branch solving and how is that benefiting you?** We are solving the need for auto-configuration on our app installs so that customers can reduce the steps needed to set up our product and jump right into using it. ### 32. Simply awesome **Rating:** 5.0/5.0 stars **Reviewed by:** Allan P. | CTO, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2018 **What do you like best about Branch?** Marketing analysis, campaign tracking and provided insights. **What do you dislike about Branch?** There are some issues with the API, but nothing that hard to solve. **What problems is Branch solving and how is that benefiting you?** Branch isn't only a deep link generator. It goes a lot more further than that. It's a marketing analysis tool, with great analytics and insights. We adopted branch.io in the latest major release of our app and we will use it forever. ### 33. Best deep-link product out there **Rating:** 5.0/5.0 stars **Reviewed by:** Jordan B. | Freelance Software Developer, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2018 **What do you like best about Branch?** I like that Branch.io always works. It's easy, it's simple. It works. And that can't be said about the other products out there. **What do you dislike about Branch?** Sometimes I feel like the steps to set up are a bit ambiguous, at least when it comes to the Cordova documentation. Parts are optional, but the process doesn't work without the optional steps. **Recommendations to others considering Branch:** It is easy to use, hard to mess up, kind of a thing you can set and forget about one day. **What problems is Branch solving and how is that benefiting you?** Easy user sign-in using email links. ### 34. My review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2018 **What do you like best about Branch?** From my experience, I think Branch's documentation is good. Branch's customer support has always been responsive and helpful when implementing key features and helping me implement them. **What do you dislike about Branch?** I wish Branch had not deprecated their web Smart App Banner. However, we are still able to use it and it did not introduce any breaking changes. **What problems is Branch solving and how is that benefiting you?** We use Branch to surface Smart App Banners to our users and also for deep linking purposes. ### 35. Great service **Rating:** 4.5/5.0 stars **Reviewed by:** Matheus T. | Estagiário, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2018 **What do you like best about Branch?** The possibility to create deeplinks for my application **What do you dislike about Branch?** A while ago, in my work we were looking for an email template with parameters, the documentation said it was possible to do so, apparently it was not **What problems is Branch solving and how is that benefiting you?** Deeplinks, wich help our users to share to another users, and we can track this ### 36. Great for deep links and ad campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2018 **What do you like best about Branch?** You can use deep links to lead the user to the internal page of the app. It is good for re-marketing campaigns of apps. They have great support. Also Branch places webinars and meet ups for marketers. **What do you dislike about Branch?** I don't have anything what I don't like. **What problems is Branch solving and how is that benefiting you?** You can better promote the app, using deeplinks ### 37. Branch is very easy to setup and works flawlessly. **Rating:** 5.0/5.0 stars **Reviewed by:** Gregory B. | Senior Java developer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2018 **What do you like best about Branch?** The guides for integration could not be easier to follow and everything seemed to work flawlessly for our use case. **What do you dislike about Branch?** The UI is pretty easy to use but it took me some time to figure a few concepts out. **What problems is Branch solving and how is that benefiting you?** We needed deep linking within out iOS and android apps. We realized using branch took the ordeal from huge amounts of work to a day or two. ### 38. Visual Dashboard second to none **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2018 **What do you like best about Branch?** I really enjoy the usability of the dashboard. Bucketing users for specific campaigns is dead simple and the visual preview is super handy. We have seen great success from implementation of branch journey banners. **What do you dislike about Branch?** Some parts of the ui require extra clicks to get where you want to go. We had some difficulties with amp implementation considering the amp-list configuration URL does not return anything UNLESS it is requested from an amp page. **Recommendations to others considering Branch:** AMP specific setup could prove difficult **What problems is Branch solving and how is that benefiting you?** Linking AMP and mweb to the app. We have seen an uptick in AMP to site traffic since implementing branch journey ### 39. Branch helps me resolve attribution issues **Rating:** 4.0/5.0 stars **Reviewed by:** Akshay A. | Head, Digital Marketing, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2018 **What do you like best about Branch?** Branch has helped us to resolve our tracking issues. Now we have a clear understanding of marketing channels contribution to the business. **What do you dislike about Branch?** The unavailability of uninstall data. Branch will be a complete 360° app analytics platform once the uninstall tracking piece are brought into the platform. **What problems is Branch solving and how is that benefiting you?** Attribution Fraud detection ### 40. Branch SDK integration with mobile app **Rating:** 5.0/5.0 stars **Reviewed by:** Vaibhav R. | Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2018 **What do you like best about Branch?** Support, Sales team availability, technical documentation and dedicated support **What do you dislike about Branch?** Premium features and dashboard access for a trial period. **Recommendations to others considering Branch:** Dashboard dash accessibility, export to third-party systems **What problems is Branch solving and how is that benefiting you?** Still integrating the app with the SDK but this is the best solution available in the market as of today. ### 41. I highly recommend everyone to use Branch. **Rating:** 5.0/5.0 stars **Reviewed by:** Antoine F. | Founder & CEO, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2018 **What do you like best about Branch?** Very simple product to use. The onboarding is quick and they have an amazing customer service! We are a proud partner! **What do you dislike about Branch?** We like every aspect of their product!!! **What problems is Branch solving and how is that benefiting you?** We can capture every customer touchpoint across any channel, platform, and OS. ### 42. Branch a Deep Linking Analytics Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2018 **What do you like best about Branch?** Branch's pricing is as competitive as it gets, they offer deep linking, analytics. **What do you dislike about Branch?** The architecture of their SDK is not that good, and they lack documentation on some parts. **Recommendations to others considering Branch:** If you will consider branch, I recommend you not only read the SDK documentation for your platform but for their other platforms as well. **What problems is Branch solving and how is that benefiting you?** Using this service has been a big help in the company I work for, setting up deeplinks has never been so easy. ### 43. Great tool for web-to-app conversion/attribution. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2018 **What do you like best about Branch?** The out-of the box ease to create and launch a smart banner once the code snippet is implemented. **What do you dislike about Branch?** When trying to edit an already created banner, you have to go through each step every time instead of being able to jump to a the actual piece you are trying to change. **What problems is Branch solving and how is that benefiting you?** Primary goal is to shift mobile web traffic to our native app which is more robust, user friendly, and more feature-dense. ### 44. Branch Deep Link **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2018 **What do you like best about Branch?** The set up process was super easy. We were able to hit the ground running with our deep links fairly quickly. Documentations are very informative and detailed. **What do you dislike about Branch?** There isn't much just yet. Our current need isn't very demanding for the product. **What problems is Branch solving and how is that benefiting you?** Implementing Universal Links on iOS and App Links with Android. Branch helped with easy and fast set up for both associating the domain and in app routing. ### 45. Great for React Native deep link tracking and metrics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2018 **What do you like best about Branch?** The React Native SDK is well documented. **What do you dislike about Branch?** It took a bit of time and research to figure out which features I needed for my app. **What problems is Branch solving and how is that benefiting you?** Branch enabled my app to track installation metrics. ### 46. Great experience **Rating:** 4.5/5.0 stars **Reviewed by:** Mohammad M. | Senior Android Developer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2018 **What do you like best about Branch?** Using branch since last 4 years, having greate experivne. **What do you dislike about Branch?** As such i dint find any thing which i disklike about branhc. **Recommendations to others considering Branch:** Yes **What problems is Branch solving and how is that benefiting you?** Deep linking ### 47. Best tool for Deep Linking in Mobile Apps and helps escalate one's Mobile App Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Vaibhav S. | College Ambassador, E-Learning, Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2017 **What do you like best about Branch?** It provides a good number of features to aid marketing, tracking and reviewing important business data. T free SMS for download is one of the highlights and is commendable on Branch's part to foot the bill, so to speak. The separate "Testing" and "Live" options are a real boon to Branch's partners. Creating a new link is super easy the Link Settings page is very easy to configure for iOS or Android or Desktop implementation. Referrals by Branch is another nice feature where one can see the influencers' as well as the referred user's count. Cross-channel analytics is very useful for tracking campaigns. All in all, a brilliant experience with great results to be yielded by an implementer of Branch's resources. **What do you dislike about Branch?** There are a lot of conversions that can often time be difficult for newcomers to implement correctly. UserID, BranchID and similar attributes can sometimes lead to ambiguity in understanding. **Recommendations to others considering Branch:** I highly recommend everyone to use Branch in their application. The benefits are unbounded and one cannot foresee the positive ripple effect of one's actions, but I guarantee that there's nothing but positives that one can obtain from using Branch's Deep Linking and its other resources. **What problems is Branch solving and how is that benefiting you?** Tracking a referrer via the referral link is one of the main business problems I'm currently trying to tackle. One can find an individual referrer as well as the referred user count. It is highly helpful for tracking and measuring the effectiveness of one's campaigns. ### 48. Branch metrics **Rating:** 5.0/5.0 stars **Reviewed by:** Mark H. | Programmer, Computer Games, Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2017 **What do you like best about Branch?** Supports a great number of different platforms on various architectures. It is very easy to integrate and get everything up and running. It is free to use so represents a significant saving on other solutions. Support for the product is excellent and there is a large friendly community of users They have lots of great ideas for improving acquisition and retention and regularly provide links to helpful articles and case studies to assist in improving our apps. They have a very accessible and knowledgeable support team who go above and beyond to help. **What do you dislike about Branch?** Nothing so far, seems to have done everything we have needed to. We will be looking at utilising more features in future products. The dashboard needed some work but the new one is being released very soon and can already be used by following a link which improves things no end. **Recommendations to others considering Branch:** Given us everything we need and free so far **What problems is Branch solving and how is that benefiting you?** Getting users directly to the area they need to be at and reporting back to us what works well. Easy to setup and integrate allows us to use lots of external links to acquire users and send them directly to the point in the app we wish to. This has helped with acquisition and retention for users that may otherwise have churned since we were able to entice them back to the product with a deep link directly to an item of interest. ### 49. Solve many problems for mobile app marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Mark C. | Digital Marketing Manager, Financial Services, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2016 **What do you like best about Branch?** We found Branch as a way to address some issues with campaign attribution envy and in-linking when marketing mobile/multi-platform apps. Essentially, 1. Manage the logic to determine whether a campaign click should resolve to an installed app, or to the relevant App Store to download the app first. 2. If the respondent already has your app, they can be taken to a specific location within it - great for nurturing/onboarding campaigns. 3. It maintains the necessary tokens and identifiers to associate in-app actions and post-download continuity back to the campaign originating from the click. **What do you dislike about Branch?** Like any solution in this space, it's a bit natural to scratch your head. I wouldn't consider this as 'dislike', Branch does a great job of simplifying it as much as possible. **What problems is Branch solving and how is that benefiting you?** Link the application users to the marketing campaign ### 50. Deep linking made easy by using Branch. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2018 **What do you like best about Branch?** Brach.io is very fast, simple and easy to deploy. Also Support is very good. **What do you dislike about Branch?** Difficult to understand for new users, Some issues on iOS **What problems is Branch solving and how is that benefiting you?** I am using branch for Deep Linking, And It made my work very easy. ## Branch Discussions - [How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.](https://www.g2.com/discussions/27870-how-i-should-use-the-deep-view-feature-of-branch-seems-like-an-unnecessary-step-in-the-process) - 1 comment - [View Branch pricing details and edition comparison](https://www.g2.com/products/branch/reviews?page=9§ion=pricing&secure%5Bexpires_at%5D=2026-08-02+08%3A48%3A33+-0500&secure%5Bsession_id%5D=e9e8f7f2-8b40-42ae-aca7-e65eac18bf29&secure%5Btoken%5D=4a4a78e7244e0f2dc072c42d787177e827a4e60da46847153c045a94295ace05&format=llm_user) ## Branch Integrations - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Gupshup](https://www.g2.com/products/gupshup/reviews) - [Metabase](https://www.g2.com/products/metabase/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) ## Branch Features **User Identification** - Demographics - User Segmentation - Geolocation **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Analysis** - Application Attribution - Campaign Analysis - Custom Dashboards **Platform Data** - Retention Metrics - Analytics Dashboard - Cross-channel insights - Custom Dashboards - Data Segmentation **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Engagement** - Coupons and Promotions **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Branch Alternatives - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (759 reviews) - [Kochava](https://www.g2.com/products/kochava/reviews) - 4.1/5.0 (131 reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - 4.7/5.0 (718 reviews)