--- title: Bing Ads Reviews meta_title: 'Bing Ads Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 384 reviews by the users' company size, role or industry to find out how Bing Ads works for a business like yours. aggregate_rating: rating_value: 3.5 review_count: 384 scale: '5' date_modified: '2026-08-04' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Bing Ads Reviews **Vendor:** Microsoft **Category:** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) **Average Rating:** 3.5/5.0 **Total Reviews:** 384 ## About Bing Ads Microsoft Advertising, formerly known as Bing Ads, is an online advertising platform developed by Microsoft that enables businesses to create and manage pay-per-click (PPC) advertising campaigns. These ads appear on search engines such as Bing, Yahoo!, and DuckDuckGo, as well as on various partner websites, mobile apps, and videos. The platform offers a range of ad formats, including text ads, product ads, and multimedia ads, allowing advertisers to reach a diverse audience and drive traffic to their websites. Key Features and Functionality: - Diverse Ad Formats: Microsoft Advertising supports various ad types, including responsive search ads, product ads, and multimedia ads, enabling advertisers to choose the format that best suits their marketing objectives. - Product Ads: These ads display rich product information, such as images, prices, and descriptions, directly in search results, enhancing visibility and engagement. - Integration with Google Ads: Advertisers can import their existing Google Ads campaigns into Microsoft Advertising, facilitating a seamless transition and efficient campaign management. - Advanced Targeting Options: The platform offers robust targeting capabilities, including demographic targeting, location targeting, and device targeting, allowing advertisers to reach their desired audience effectively. - Analytics and Reporting: Comprehensive reporting tools provide insights into campaign performance, enabling data-driven decision-making and optimization. Primary Value and User Solutions: Microsoft Advertising provides businesses with a powerful platform to increase their online visibility and reach potential customers across multiple channels. By offering diverse ad formats and advanced targeting options, it helps advertisers deliver relevant and engaging content to their audience, leading to higher click-through rates and improved return on investment. The integration with Google Ads simplifies campaign management for those already familiar with PPC advertising, while the comprehensive analytics tools support continuous performance improvement. ## Bing Ads Pros & Cons **What users like:** - Users find Bing Ads to be **easy to use** , benefiting from straightforward setup and intuitive navigation. (2 reviews) - Users value the **ease of use and support** provided by Bing Ads for effective advertising targeting. (1 reviews) - Users value the **broad audience reach** of Bing Ads, benefiting from its integration with the Microsoft Audience Network. (1 reviews) - Users value the **easy navigation** of Bing Ads, finding it straightforward to manage and optimize campaigns effectively. (1 reviews) - Users appreciate the **great customer support** from Microsoft, which aids in setup and troubleshooting effectively. (1 reviews) - Easy Setup (1 reviews) - Optimization Algorithms (1 reviews) ## Bing Ads Reviews ### 1. Good but not quite as good as adwords **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2018 **What do you like best about Bing Ads?** The ability to segment customers based on defined, specific characteristics **What do you dislike about Bing Ads?** Not as advanced segmentation tools as Google adwords **What problems is Bing Ads solving and how is that benefiting you?** I have advertised on the second biggest search engine ### 2. Bind Ads - Unnecessarily Stunted & Useless **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2018 **What do you like best about Bing Ads?** I love the ability to import AdWords campaigns into Bing Ads directly. **What do you dislike about Bing Ads?** Just about everything. Bing Ads feels like a less capable, stunted little brother to the more fully-featured Google AdWords advertising platform. **Recommendations to others considering Bing Ads:** Is it worth it? Ask yourself: do I REALLY want these customers? Is it really worth the monthly cost? **What problems is Bing Ads solving and how is that benefiting you?** Because some devices ship with Bing as the native browser, some clients wish to appear there in paid results. ### 3. An easy back-up plan **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2018 **What do you like best about Bing Ads?** The CPC prices for Bing are generally lower than Google. As long as you tailor your campaign correctly, you can get a pretty decently-performing campaign compared to AdWords. We offer this service to our clients, who have been pleased with the results. **What do you dislike about Bing Ads?** The interface is dated and you have to run a report in order to see Search Terms, which takes extra time. **What problems is Bing Ads solving and how is that benefiting you?** This is a great alternative for our clients (and for ourselves) to capture motivated leads without the outrageous CPC of other, more competitive platforms. ### 4. Perfect for start-ups and cheap as well **Rating:** 5.0/5.0 stars **Reviewed by:** Daniela C. | IT support, Retail, Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2017 **What do you like best about Bing Ads?** The strong feature is in my opinnion the Syndicated search partners. If after targeting I get a low estimation of user coverage, the search partners helps a lot. **What do you dislike about Bing Ads?** I don't like that it limits the user to regarding the usage of broad match negative keywords **Recommendations to others considering Bing Ads:** It attracts simply quality customers and experienced publicists and not just those that have a better than average spending plan. In case you allready are using this kind of service, I endorse to climb to Bing Advertising! It's far superior than anticipated. **What problems is Bing Ads solving and how is that benefiting you?** The lower (than rivalry) average cost per click allows me to concentrate more on advancing my campaigns by the straightforward fact that I have more cash to split-test my strategy. ### 5. Great Platform To Get Leads & Sales **Rating:** 3.5/5.0 stars **Reviewed by:** Anne T. | Internet & Small Business Mentor, Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2017 **What do you like best about Bing Ads?** Bing Ads allows me to advertise my services and products at a very reasonable rate. **What do you dislike about Bing Ads?** There are so many keywords to research, although that goes with any type of paid advertising. **Recommendations to others considering Bing Ads:** I highly recommend Bing Ads to anyone trying to "get their feet wet" with advertising. **What problems is Bing Ads solving and how is that benefiting you?** I am able to build a list with landing pages and reach customers from all over the globe. ### 6. A Quality Alternative To Google Adwords **Rating:** 4.0/5.0 stars **Reviewed by:** Bill N. | Business Owner, Construction, Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2018 **What do you like best about Bing Ads?** They actually give us better bang for the buck than Google Adwords, if you structure it right your ROI is better. **What do you dislike about Bing Ads?** They tend to be a little clunky is their processes and you really have to figure out yourself what works for you. **Recommendations to others considering Bing Ads:** definitely trial and error for several campaigns and low prices until you figure it out. Then you can ramp up. Adwords only work well if your ad spend is at least 2000.00 a month. So, be prepared for the commitment. **What problems is Bing Ads solving and how is that benefiting you?** Generating leads for a better ROI than Google. ### 7. BingAds is Pretty Underwhelming **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Mental Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2018 **What do you like best about Bing Ads?** I like the price of the ads, but that's about it. It's not a great product. **What do you dislike about Bing Ads?** I don't get much visibility from Bing Ads. I've only gotten 2 website views from Bing. **Recommendations to others considering Bing Ads:** These ads won't see many viewers. Not many people use Bing, so consider that in deciding whether or not it's worth actually putting time into creating ads with Bing. **What problems is Bing Ads solving and how is that benefiting you?** I've been trying to get more local views of my website. Bing has provided very little insight and virtually no additional traffic to my website. ### 8. Bing Ads **Rating:** 3.5/5.0 stars **Reviewed by:** Dlila S. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2017 **What do you like best about Bing Ads?** I like that I can create my company ads and have them go live within a matter of minutes! Its super easy and I love having my ads out to recruit new customers. I like that I have different payment options as well. Its also nice that you can see how many people are clicking on your ad. **What do you dislike about Bing Ads?** I havent had any complaints about the service yet. **What problems is Bing Ads solving and how is that benefiting you?** I am getting my company name out there on the internet and able to get a new customer base. ### 9. Adwords Lite - Reaching a New Market **Rating:** 3.0/5.0 stars **Reviewed by:** Michael H. | Strategic SEM Specialist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2017 **What do you like best about Bing Ads?** I like how similar Bing Ads is to the Adwords interface, and targeting abilities. **What do you dislike about Bing Ads?** Some reporting tools are buggy, and some targeting tools do not allow me to get as granular as I'd like. **Recommendations to others considering Bing Ads:** Make sure you understand that it's limitations are strategies are a bit different from other PPC platforms, but it can still be very useful. Make sure to use UET tracking in order to get the most from Bing ads. **What problems is Bing Ads solving and how is that benefiting you?** Getting more business for home services clients as well as auto dealers. ### 10. Clean and easy to use. Highly recommedn **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Mining & Metals | Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2018 **What do you like best about Bing Ads?** How easy it is to use, and the branding capabilities through the platform. Cheaper than competition **What do you dislike about Bing Ads?** Much less traffic than the competitors in google **Recommendations to others considering Bing Ads:** Have both adwords and bing. Prefer Bing but of course google has much more traffic. The prcing and organization of this product is above google. **What problems is Bing Ads solving and how is that benefiting you?** traffic and branding possibilities. ### 11. A good platform for larger brands to get more coverage. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2018 **What do you like best about Bing Ads?** Very easy to use platform since it is identical to google adwords. **What do you dislike about Bing Ads?** Bing is not very innovative in the search space. They are always one step behind google. **Recommendations to others considering Bing Ads:** Bing ads users should have enough spend to benefit from multiple channels. smaller clients should focus on google. **What problems is Bing Ads solving and how is that benefiting you?** Bring allows us to reach more customers since some of our customers use that search engine. We tend to see strong ROI from this platform. ### 12. Bing Ads Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2017 **What do you like best about Bing Ads?** The BingAds interface makes campaign management very straight forward. The reporting is clear and easy to transfer into our own reporting systems. I appreciate how BingAds suggests new ways we can increase traffic. **What do you dislike about Bing Ads?** Our conversions are very inconsistent on BingAds. With a similar spend our conversions change by approximately 300% in either direction with no clear pattern month over month or year over year. At times BingAds is our most cost effective service, and others our most expensive. **Recommendations to others considering Bing Ads:** BingAds needs to be managed closely in order to increase overall efficiency. I have personally had a hard time getting consistent results with Bing, but that is likely because I haven't had the time to regularly optimize these campaigns or create a strategy distinct from AdWords **What problems is Bing Ads solving and how is that benefiting you?** We use BingAds to support our SEM efforts. We are able to get our content and traffic pages to the right people (those looking for keywords related to our service). B ### 13. A copycat...but surprisingly has a purpose **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2017 **What do you like best about Bing Ads?** Bing isn't better than AdWords. It borrows most of it's features but somehow is more clunky. But...to say that it is obsolete is wrong. There is a large audience of Bing users out there and they typically have more disposable income and are in the professional stages of life. **What do you dislike about Bing Ads?** The interface regularly has glitches/problems. Support isn't helpful all the time (sometimes even the support teams don't have a clue what is wrong). Bidding system is wacky and not as responsive as AdWords is (meaning if you are willing to bid X amount... you'd think the PPC price would be similar... but it's usually way low or won't spend at all) **What problems is Bing Ads solving and how is that benefiting you?** We are reaching our client's target audience in most cases...Buyers who have established careers and steady/disposable income. Time on site and pages visited are almost always higher than Google PPC. ### 14. Google is Better **Rating:** 2.5/5.0 stars **Reviewed by:** Jenna P. | Digital Marketing Project Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2017 **What do you like best about Bing Ads?** Its similiar to Google so if you use one you can use the other **What do you dislike about Bing Ads?** It doenst play nicely with GA. There is a lot to setup if you want to track keyword performance within GA. Bing tends to have a lot of bots. **Recommendations to others considering Bing Ads:** Older audiences use bing ads, so if you're attracting older users for your service/product Bing is great. It's less competitive. However, i've seen more bot traffic than google. **What problems is Bing Ads solving and how is that benefiting you?** Helping generate leads through our ads campaigns. Bing is great for accessing an older population. Depending on your market, Bing could be great. ### 15. Bing Ads **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** December 28, 2017 **What do you like best about Bing Ads?** I love that it is a cheaper option than Adwords. The CPCs and CPA is always lower for all accounts on Bing. It also has amazing customer service. Our rep is fantastic and so responsive for all requests. **What do you dislike about Bing Ads?** The scale is extremely limited. We always try to put as much money as we can into the Bing budget, but it usually run into underpacing issues because less people use it than Google. **Recommendations to others considering Bing Ads:** Definitely take their budget recommendations with a grain of salt because they are always very over-eager. Also keep in mind that broad match means BROAD. You'll get thousands of impressions per day on one keyword. **What problems is Bing Ads solving and how is that benefiting you?** It is solving how to lower cost pers and a great option besides Google and Gemini. ### 16. Bing Ads Review **Rating:** 3.0/5.0 stars **Reviewed by:** Carl R. | Digital Media Analyst, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2018 **What do you like best about Bing Ads?** It's a great avenue in reaching those that aren't on Google and offer lower costing CPCs. **What do you dislike about Bing Ads?** I dislike how separate reports need to be pulled for impression shares. **What problems is Bing Ads solving and how is that benefiting you?** Reaching other demographics within the platform ### 17. Bing Ads Difficult to Use **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2017 **What do you like best about Bing Ads?** There was a lot of customer support and I received a promotional credit to get started. Bing assisted me in starting my advertising campaign and choosing keywords. **What do you dislike about Bing Ads?** Bing has a limited reach and when targeting a small demographic, we found it hard to yield the desired advertising results. **Recommendations to others considering Bing Ads:** I would recommend that people compare with alternative options. Often, AdWords and Facebook sponsored posts are better at reaching niche demographics. **What problems is Bing Ads solving and how is that benefiting you?** We've been using it to try to raise awareness for promotions. ### 18. Bing ads **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2018 **What do you like best about Bing Ads?** The thing I liked best about Bing ads is that is was super easy to use! Its so clear on what you need to do in order to upload your ads **What do you dislike about Bing Ads?** I really didnt dislike anything, it is such a convienent tool. **Recommendations to others considering Bing Ads:** Do it! You won't regret it! **What problems is Bing Ads solving and how is that benefiting you?** I have realized that since using Bing Ads, our stuff is getting posted in a timely matter. ### 19. Good Ad Tool with more potential **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2018 **What do you like best about Bing Ads?** Good alternative to Google Adwords for additional userpotential **What do you dislike about Bing Ads?** The Interface is quite basic and has less options than Google Adwords **What problems is Bing Ads solving and how is that benefiting you?** We could reach additional userpotentials ### 20. Decent spending costs and instant results **Rating:** 4.0/5.0 stars **Reviewed by:** Miruna M. | Tower Service Manager, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** November 24, 2017 **What do you like best about Bing Ads?** Bing's Syndicated search partners is the greatest feature this service has. I really like it. **What do you dislike about Bing Ads?** I don't like the targeting part, I cannot select broad match negative keywords **Recommendations to others considering Bing Ads:** It can generate very good quality leads. For businesses in customer support area, the spending plan is decent and the results are instant and very satistfying. I recommend it from personal experience as Bing Ads It's does a very good work for the business. **What problems is Bing Ads solving and how is that benefiting you?** The decent costs helps the business to focus more on optimizing the strategy and save money for testing different marketing angles. ### 21. Bing Ads - A Necessary Complement to AdWords **Rating:** 4.0/5.0 stars **Reviewed by:** James L. | Lead Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2017 **What do you like best about Bing Ads?** By far the biggest advantage in using Bing over AdWords is the lower Cost Per Click. I generally see 10 - 40% cheaper CPC, which often leads to a cheaper CPA. **What do you dislike about Bing Ads?** The UI. It's much buggier than AdWords. Unlike AdWords, Bing seems optimized for Internet Explorer / Edge, which few people use as their primary browser. Often has bugs with Chrome especially. **Recommendations to others considering Bing Ads:** I recommend trying Bing, but I do not recommend leaning on Bing as your only tool for PPC. **What problems is Bing Ads solving and how is that benefiting you?** It's a great complement to AdWords. I don't suggest only spending in Bing, but I do suggest spending ~20% of your PPC budget in Bing. ### 22. Great quality at a reasonable cost! **Rating:** 4.0/5.0 stars **Reviewed by:** Catrina M. | Account Executive, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2017 **What do you like best about Bing Ads?** Bing's Syndicated search partners is what I love **What do you dislike about Bing Ads?** I don't care for that I cannot utilize broad match negative keywords **Recommendations to others considering Bing Ads:** It draws in simply quality customers and experienced advertisers and not just those that have a tolerable spending plan. In case you allready are using this kind of administration, I prescribe to climb to Bing Advertising! It's far better than anticipated. **What problems is Bing Ads solving and how is that benefiting you?** The lower (than rivalry) average cost per click allows me to concentrate more on streamlining my campaigns by the straightforward fact that I have more cash to test A/B. ### 23. Overrated tool **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2018 **What do you like best about Bing Ads?** I like the keyword search and optimization. **What do you dislike about Bing Ads?** I did not like the set up and loops required to complete a single task. **What problems is Bing Ads solving and how is that benefiting you?** We were able to optimize search results. ### 24. Awesome quality and small spending! **Rating:** 5.0/5.0 stars **Reviewed by:** Dorin M. | Literary interpreter, Accounting, Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2017 **What do you like best about Bing Ads?** Bing's Syndicated search partners is the thing that I like the most. **What do you dislike about Bing Ads?** I donot like that I cannot utilize broad match negative keywords. **Recommendations to others considering Bing Ads:** It attracts simply quality customers and experienced publicists and not just those that have a good spending arrangement. In case you allready are using this kind of service, I endorse to climb to Bing Advertising! It's obviously better than anticipated. **What problems is Bing Ads solving and how is that benefiting you?** The lower cost per click enables me to concentrate more on testing the strategy and gives me the certainty that I have more cash to split test A/B ### 25. Paid Search Specialist **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2018 **What do you like best about Bing Ads?** I like that Bing Ads tries to mirror Adwords so users aren't fumbling around in a totally new interface. **What do you dislike about Bing Ads?** That Bing Ads doesn't have as many options as the Adwords interface. **Recommendations to others considering Bing Ads:** It's similar to Adwords but a lot different also. You need to spend time in the interface to understand it. **What problems is Bing Ads solving and how is that benefiting you?** Run our paid advertising through Bing Ads. ### 26. Bing Ads Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 28, 2017 **What do you like best about Bing Ads?** The data sets in BingAds are very easy to manipulate. It is easy to take data points and throw them into our internal reporting Excel Sheet. Additionally, BingAds is well integrated with other reporting platforms such as Cyfe. **What do you dislike about Bing Ads?** Our results have been relatively inconsistent on BingAds. Some weeks we perform great and others there is close to no traction with our ads. **Recommendations to others considering Bing Ads:** Use BingAds in conjunction with Adwords. **What problems is Bing Ads solving and how is that benefiting you?** We are putting our content in front of the right people using popular keywords related to our content. ### 27. Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2018 **What do you like best about Bing Ads?** It's easy to use and helpful to see how the ads are performing and looking at the competitive metrics **What do you dislike about Bing Ads?** The overall layout in the UI is a little dated and could use an update **What problems is Bing Ads solving and how is that benefiting you?** Discovering what campaigns need to perform better based on impression share and budget ### 28. Easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Merryn E. | Customer Service, Retail, Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2018 **What do you like best about Bing Ads?** The ease of navigation is a big plus. I don't want to spend a lot of time trying to figure out how to navigate the sites I use. They also have food social interaction,ie facebook **What do you dislike about Bing Ads?** Doesn't provide as relevant data as other engins **Recommendations to others considering Bing Ads:** It works **What problems is Bing Ads solving and how is that benefiting you?** Bing has a better social outreach. Facebook is a big advertising area and bing makes it easier ### 29. Interesting tool to make trafic **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2017 **What do you like best about Bing Ads?** Bing ads is quite similar to Adwords. This means that if you are used to Adwords, you don't need to have a training to use Bing. You can also use Bing Editor that allows you to make some modifications without internet access. **What do you dislike about Bing Ads?** Compare to Adwords, some fonctionnalities are missing which makes daily used a bit more complicated than Adwords. **What problems is Bing Ads solving and how is that benefiting you?** With Bing Ads, I can find complementary business for my clients. Besides, costs are less expensive. ### 30. Great alternative to Adwords **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2018 **What do you like best about Bing Ads?** Bing Ads are awesome for saving money! The clicks are cheaper than Adwords and still get plenty of clicks/conversions **What do you dislike about Bing Ads?** There aren't many things I can think of that I dislike about Bing Ads. **What problems is Bing Ads solving and how is that benefiting you?** some clients we bring on have limited budgets but still want to do PPC. Bing is a great alternative for this. ### 31. Cheaper clicks, smaller market share, but worth it. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2017 **What do you like best about Bing Ads?** Much cheaper marketing platform that Adwords, which enables a good deal more traffic to be achived **What do you dislike about Bing Ads?** Always feels like they are playing catchup with Google. Features that Google had 2 years ago are still being implimented. **What problems is Bing Ads solving and how is that benefiting you?** We use Bing with the idea that if you have maximised your traffic through Adwords, it's a good option to gain more traffic. Although CPC is cheaper, the overall product usualy provides less value. ### 32. Good value with Bing **Rating:** 5.0/5.0 stars **Reviewed by:** Cort T. | Digital Marketing Manager | SEO, Web Analytics & Marketing Automation, Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2017 **What do you like best about Bing Ads?** You won't have as high a CPC when you do Bing Ads and you can simply import your highest performing adwords campaigns into Bing. **What do you dislike about Bing Ads?** Low search volume compared to google. You can use the same winning keywords, but it's not going to change your business in a big way. **Recommendations to others considering Bing Ads:** If you know which keywords are high performing, you can import your Google AdWords campaigns into Bing. It's like a free extension of what's already working so there's no risk. **What problems is Bing Ads solving and how is that benefiting you?** Just a solid incremental addition to any well performing PPC campaign. More leads, sales etc. ### 33. Similar to AdWords Interface **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2017 **What do you like best about Bing Ads?** Bing's interface is familiar because it mimics AdWord's, making it easy for reporting and managing campaigns. **What do you dislike about Bing Ads?** I utilize Bing for clients, and they make it easy to manage multuple Bing accounts under our agency account. Nothing poor to say about the product, it functions well and does what we need it to do for our customers. **What problems is Bing Ads solving and how is that benefiting you?** Advertising on Bing is simple for those that already advertise via Google AdWords and is no brainer to recommend to our digital marketing agency clients. ### 34. Fine for simple SEO **Rating:** 3.0/5.0 stars **Reviewed by:** Kim E. | Social Media Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2018 **What do you like best about Bing Ads?** Bing is great to help you update your business listings on the Internet. **What do you dislike about Bing Ads?** The amount of detail you can share is limited. **What problems is Bing Ads solving and how is that benefiting you?** Use as a local listing in conjunction with other online registries. ### 35. correct service despite the concurrency **Rating:** 2.5/5.0 stars **Reviewed by:** Tarik M. | EUROMED VOYAGES, Small-Business (50 or fewer emp.) **Reviewed Date:** December 27, 2017 **What do you like best about Bing Ads?** The Bing audience is defined as "quality" **What do you dislike about Bing Ads?** a lot of internaut uses google search engines **What problems is Bing Ads solving and how is that benefiting you?** converting visits to purchases ### 36. BingAds review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Venture Capital & Private Equity | Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2017 **What do you like best about Bing Ads?** BingAds is well organized which makes campaign management fluid and straight forward. Reports are easy and ready to export. **What do you dislike about Bing Ads?** Performance on Bing has been inconsistent. It is hard to budget month over month when results are inconsistent. **Recommendations to others considering Bing Ads:** Use ads on all search engines not just one. **What problems is Bing Ads solving and how is that benefiting you?** Reaching our audience by targeting keywords they are interested and serving up relevant content. ### 37. bing ads **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2018 **What do you like best about Bing Ads?** the variety of ads it offers it to the customers searching bing **What do you dislike about Bing Ads?** difficulty in searching/closing ads that are not interesting **What problems is Bing Ads solving and how is that benefiting you?** reaching out to other markets. ### 38. Similar to AdWords, smaller audience, better ROI **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2017 **What do you like best about Bing Ads?** The interface is clean and familiar to what Google does. Seems as though not as many advertisers use bing Ads so you can often get a better bang for the buck. **What do you dislike about Bing Ads?** The audience size. Not as many people use bing so chances are you'll get less impressions. **Recommendations to others considering Bing Ads:** Give it a shot and see if the ROI is there. Test small then invest. **What problems is Bing Ads solving and how is that benefiting you?** Ranking above competitors for key industry terms, products and services. ### 39. BingAds Experience **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2017 **What do you like best about Bing Ads?** Through this, I am able to run search ads on Bing. The platform is improving but this is far behind Google Adwords. The platform sends suggestions and updates which can be helpful. **What do you dislike about Bing Ads?** The platform is very difficult to navigate. BingAds editor is HORRIBLE on macs. The technology and opportunities are far behind Google. **Recommendations to others considering Bing Ads:** I would suggest having a solid understanding of search and working in Google and your ability to work in Bing will be better as your skills will be stronger. **What problems is Bing Ads solving and how is that benefiting you?** Online search advertising ### 40. Bing Alternative **Rating:** 1.5/5.0 stars **Reviewed by:** Bally U. | Marketing Manager - Product Management & Service Development, Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2018 **What do you like best about Bing Ads?** I trialed Bing AdWords and it offered more customization than Google **What do you dislike about Bing Ads?** Did not drive any new business, not enough lead generation **What problems is Bing Ads solving and how is that benefiting you?** Bing Ads can help your business be fine but I did not get any business with Bing ### 41. Best way to round out paid search program **Rating:** 5.0/5.0 stars **Reviewed by:** David G. | Paid Search Manager, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2017 **What do you like best about Bing Ads?** I appreciate that bing tends to keep up with the features that are rolled out in AdWords. It makes it easier to work across platforms. **What do you dislike about Bing Ads?** The Bing Ads Editor, lovingly referred to as BAE, takes far too long to load. The features are there, but it needs more pep. **What problems is Bing Ads solving and how is that benefiting you?** Driving leads for the seller side of our marketplace. Search is by far the most effective channel for us and the audience on Bing tends to convert slightly better for us than Google. ### 42. Good product - Another channel to reach an audience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2018 **What do you like best about Bing Ads?** It allows you to reach the audience searching on Bing. It pretty much mirrors its competitor, so there isn't a high learning curve to get started. You can import campaigns into the product. **What do you dislike about Bing Ads?** Not as robust as its competitor and reaches a smaller audience. **Recommendations to others considering Bing Ads:** Try it if you want to reach an audience segment that is not using their competitors search engine. **What problems is Bing Ads solving and how is that benefiting you?** Reach an audience that primarily searches on Bing's search engine. ### 43. Works, but not very well. **Rating:** 4.0/5.0 stars **Reviewed by:** Rich C. | Digital Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2017 **What do you like best about Bing Ads?** It's a pretty straight way to do ads on bing, modeled after google adwords. **What do you dislike about Bing Ads?** The fact that few, very few people use bing at all. **Recommendations to others considering Bing Ads:** Bing is Siri's search, so it has some super limited value but spend wisely. **What problems is Bing Ads solving and how is that benefiting you?** I was trying to promote my business with keywords, but it was slow going and not a good value since bing is used so little. ### 44. If you know how to use Google Adwords you will be able to use Bing Ads **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2017 **What do you like best about Bing Ads?** I like that it is very similar to Google Adwords. I like that you can easily import campaigns from your Google Adwords account to Bing Ads. **What do you dislike about Bing Ads?** The cost per click and cost per conversion seems to be higher than other digital advertising platforms that we use. **What problems is Bing Ads solving and how is that benefiting you?** We use Bing Ads to supplement where we are not found organically on search engine results pages. ### 45. Bing Ads **Rating:** 5.0/5.0 stars **Reviewed by:** Michael C. | Director, Paid Social Media, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2017 **What do you like best about Bing Ads?** Import from Google, Lower CPA, comparable/sometimes lower CPCs, support from their team (very responsive and helpful) **What do you dislike about Bing Ads?** Somewhat clunky interface, but it has gotten better over the past couple of years. **What problems is Bing Ads solving and how is that benefiting you?** Drives high quality leads and site traffic that convert at a higher rate than Google. ### 46. Easyness of creating adds **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** April 16, 2018 **What do you like best about Bing Ads?** I like how easy it is to create adds and manage them. **What do you dislike about Bing Ads?** As of now i have not encountered anything that i dislike anout Bing Ads. **What problems is Bing Ads solving and how is that benefiting you?** Community awareness about our services ### 47. Easy and effective **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** April 03, 2018 **What do you like best about Bing Ads?** That it really gets people attention. I have many new customers from this form of advertising. **What do you dislike about Bing Ads?** I feel like the ads can be a bit overwhelming at times **What problems is Bing Ads solving and how is that benefiting you?** Getting more people in my establishment. $$ benefit- ### 48. Bing Ads **Rating:** 4.5/5.0 stars **Reviewed by:** Christie V. | Elearning Marketing Strategist, Human Resources, Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2017 **What do you like best about Bing Ads?** It is easy to use, costs less than Google Adwords for CPC and results in conversations for our business. **What do you dislike about Bing Ads?** I do not work directly with this software, but there are very few downfalls of this tool. **What problems is Bing Ads solving and how is that benefiting you?** Increasing conversions. It compliments our existing Google Adwords campaigns for CPC and results in conversations for our business. ### 49. Bing Review **Rating:** 4.0/5.0 stars **Reviewed by:** Arti M. | Marketing Analyst, Higher Education, Enterprise (> 1000 emp.) **Reviewed Date:** December 20, 2017 **What do you like best about Bing Ads?** The interface is easy to use, let's me customize the layout, ad messaging, size etc unlike FB ads. **What do you dislike about Bing Ads?** It needs a good competitive analysis tool. **What problems is Bing Ads solving and how is that benefiting you?** Bing has a user base that's very different from google and Bing seems to work well with a certain audience we target ### 50. Bing Ads Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Recreational Facilities and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2018 **What do you like best about Bing Ads?** Ability to regularly feed in updates from my adwords account **What do you dislike about Bing Ads?** A bit clunky to use. Not as powerful reports. **What problems is Bing Ads solving and how is that benefiting you?** Getting more incremental clicks to our site ## Bing Ads Discussions - [When is it beneficial to use one over the other?](https://www.g2.com/discussions/bing-ads-vs-google-adwords) - 1 comment, 1 upvote - [Where do Bing ads show?](https://www.g2.com/discussions/where-do-bing-ads-show) - 1 comment - [How do I optimize Bing ads?](https://www.g2.com/discussions/how-do-i-optimize-bing-ads) - 1 comment - [Can you advertise on Bing?](https://www.g2.com/discussions/can-you-advertise-on-bing) - 1 comment - [Are Bing ads effective?](https://www.g2.com/discussions/are-bing-ads-effective) - 1 comment - [View Bing Ads pricing details and edition comparison](https://www.g2.com/products/bing-ads/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-05+09%3A38%3A10+-0500&secure%5Bsession_id%5D=cf67f5ea-8806-4e04-b725-8687f13b1fdc&secure%5Btoken%5D=a6448f362ba2b7680be8b99e1052e4d0e20f0eeec95ce41a85cbf6604b7e3e35&format=llm_user) ## Bing Ads Integrations - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) ## Bing Ads Features **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization ## Top Bing Ads Alternatives - [Google Ads](https://www.g2.com/products/google-ads/reviews) - 4.3/5.0 (1,939 reviews) - [Skai](https://www.g2.com/products/skai/reviews) - 4.0/5.0 (281 reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) - 4.1/5.0 (278 reviews)