Helps find the right keywords to drive relevant traffic to your website. This feature was mentioned in 251 Bing Ads reviews.
Bid Rules
Able to set rules to minimize pay per click cost or maximize conversions from your keywords. 240 reviewers of Bing Ads have provided feedback on this feature.
Ad Creation and Editing
As reported in 244 Bing Ads reviews. Can manage and bulk upload changes to multiple platforms.
Ad and Landing Page Scheduling
As reported in 200 Bing Ads reviews. Automate copy changes by scheduling changes in advance.
Scenario Planning
As reported in 174 Bing Ads reviews. Predict clicks, costs, conversions, and ROI based on spend scenarios to allow you to estimate results prior to running a campaign.
Portfolio Bid Optimization
As reported in 202 Bing Ads reviews. Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return.
Advanced Targeting Options
Target customers by options beyond keywords such as location, time of day or week, or by devices. 240 reviewers of Bing Ads have provided feedback on this feature.
Offline Capabilities
Able to quickly make bulk changes through a desktop editor. 171 reviewers of Bing Ads have provided feedback on this feature.
Extensions
As reported in 216 Bing Ads reviews. Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads.
Product Listing Ads
Based on 166 Bing Ads reviews. Supports product listing ads, allowing users to edit ads and track PLA performance.
Budget Execution & Monitoring
Set a budget plan and automate it’s execution with monitoring capabilities. 240 reviewers of Bing Ads have provided feedback on this feature.
Analytics & Administration (3)
Ad and Conversion Tracking
Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions. This feature was mentioned in 242 Bing Ads reviews.
Attribution
Able to track click path of users that come to your site via paid search and if they convert to customers. This feature was mentioned in 220 Bing Ads reviews.
Reports
Based on 242 Bing Ads reviews. Reports created by the user to cater to specific metrics and key performance indicators.
Platform (8)
APIs
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. 144 reviewers of Bing Ads have provided feedback on this feature.
Notifications
Based on 217 Bing Ads reviews. Able to set custom alerts to notify you of changes to key performance indicators.
Customization
Based on 211 Bing Ads reviews. Able to customize metrics and other platform features based on personalized needs.
User, Role, and Access Management
As reported in 229 Bing Ads reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
As reported in 241 Bing Ads reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
As reported in 187 Bing Ads reviews. Provides features to allow scaling for large organizations.
Workflow Capability
As reported in 186 Bing Ads reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization
Based on 156 Bing Ads reviews. Enables users to view and transact business with the same content in multiple languages and currencies.
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