--- title: Bing Ads Reviews meta_title: 'Bing Ads Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 384 reviews by the users' company size, role or industry to find out how Bing Ads works for a business like yours. aggregate_rating: rating_value: 3.5 review_count: 384 scale: '5' date_modified: '2026-08-09' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Bing Ads Reviews **Vendor:** Microsoft **Category:** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) **Average Rating:** 3.5/5.0 **Total Reviews:** 384 ## About Bing Ads Microsoft Advertising, formerly known as Bing Ads, is an online advertising platform developed by Microsoft that enables businesses to create and manage pay-per-click (PPC) advertising campaigns. These ads appear on search engines such as Bing, Yahoo!, and DuckDuckGo, as well as on various partner websites, mobile apps, and videos. The platform offers a range of ad formats, including text ads, product ads, and multimedia ads, allowing advertisers to reach a diverse audience and drive traffic to their websites. Key Features and Functionality: - Diverse Ad Formats: Microsoft Advertising supports various ad types, including responsive search ads, product ads, and multimedia ads, enabling advertisers to choose the format that best suits their marketing objectives. - Product Ads: These ads display rich product information, such as images, prices, and descriptions, directly in search results, enhancing visibility and engagement. - Integration with Google Ads: Advertisers can import their existing Google Ads campaigns into Microsoft Advertising, facilitating a seamless transition and efficient campaign management. - Advanced Targeting Options: The platform offers robust targeting capabilities, including demographic targeting, location targeting, and device targeting, allowing advertisers to reach their desired audience effectively. - Analytics and Reporting: Comprehensive reporting tools provide insights into campaign performance, enabling data-driven decision-making and optimization. Primary Value and User Solutions: Microsoft Advertising provides businesses with a powerful platform to increase their online visibility and reach potential customers across multiple channels. By offering diverse ad formats and advanced targeting options, it helps advertisers deliver relevant and engaging content to their audience, leading to higher click-through rates and improved return on investment. The integration with Google Ads simplifies campaign management for those already familiar with PPC advertising, while the comprehensive analytics tools support continuous performance improvement. ## Bing Ads Pros & Cons **What users like:** - Users find Bing Ads to be **easy to use** , benefiting from straightforward setup and intuitive navigation. (2 reviews) - Users value the **ease of use and support** provided by Bing Ads for effective advertising targeting. (1 reviews) - Users value the **broad audience reach** of Bing Ads, benefiting from its integration with the Microsoft Audience Network. (1 reviews) - Users value the **easy navigation** of Bing Ads, finding it straightforward to manage and optimize campaigns effectively. (1 reviews) - Users appreciate the **great customer support** from Microsoft, which aids in setup and troubleshooting effectively. (1 reviews) - Easy Setup (1 reviews) - Optimization Algorithms (1 reviews) ## Bing Ads Reviews ### 1. Reliable addition to your media plan **Rating:** 3.0/5.0 stars **Reviewed by:** Nikita M. | Manager - Digital Activation, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** December 30, 2023 **What do you like best about Bing Ads?** The Keyword competition is not very high and with the great push to bing and microsoft co-pilot, the audience quality is better. The ads are more economical. The ads are easy to implement and there is no problem in integrating it in your media plan. I have not yet used the customer support, so will refrain from commenting. **What do you dislike about Bing Ads?** There is still a lot of audience that do not use bing. While this is changing there are times the budget remains unconsumed. I do not end up using bing ads as frequently as I would like though. **What problems is Bing Ads solving and how is that benefiting you?** Gain awareness and consideration to drive sales or customer acquisition. ### 2. Very similar to Google Ads, but gets a lower return. **Rating:** 2.5/5.0 stars **Reviewed by:** Michael C. | Search Engine Marketing Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 24, 2022 **What do you like best about Bing Ads?** Bing Reps, are really helpful. They offer good recommendations and pay attention to your budget. **What do you dislike about Bing Ads?** UI can get very glitchy, you cannot target by store locations, audience segmentations are very limited. **What problems is Bing Ads solving and how is that benefiting you?** Reach new customers and drive traffic to the website/app. ### 3. Like Google Ads, but slower **Rating:** 3.0/5.0 stars **Reviewed by:** Elias V. | Senior Paid Search Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2022 **What do you like best about Bing Ads?** Bing Ads does everything Google Ads does, only slower, and later than Google Ads does it. I do like that Bing unashamedly steals Google's best features so that we don't have to learn 2 entirely different programs! It functions the same as Google Ads at its heart. **What do you dislike about Bing Ads?** Bing Ads is much, much slower to respond in its interface than Google Ads, its constant pop-up notifications are annoying (I shouldn't have to click out of a tile saying "you will not see this alert for 30 days" every single day), and support staff is just plain bad. **Recommendations to others considering Bing Ads:** Invoices arrive LATER than Google Ads invoices, and the interface isn't as smooth, but Bing will copy every good thing that Google does here, so if you're capable of using Google Ads, you're capable of using Bing Ads as well. **What problems is Bing Ads solving and how is that benefiting you?** Our agencies have reached Android (mobile) users with more frequency, since Bing has been the built-in search engine on their phones. We're also able to decrease overall Cost-Per-Click for Paid Search when incorporating Bing Ads, since that engine is less competitive. ### 4. Bing Ads is Fine, But Leaves Much to Be Desired **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2022 **What do you like best about Bing Ads?** The back end sync, for things like product catalogs, seems to be much quicker than Google Ads. **What do you dislike about Bing Ads?** Functionality and reporting wise, not nearly as many features as Google Ads. Also, the targeting can be strange because people that will see a Bing Ad tend to be a very specific subset of customers, not nearly as broad as Google reaches. **What problems is Bing Ads solving and how is that benefiting you?** Bing and Google both have been used as top of funnel customer acquisition products. The eyeballs Bing Ads has are undeniable, just perhaps not as high of quality as Google, depending on your product. ### 5. Easy platform if you're familiar with google ads **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2022 **What do you like best about Bing Ads?** User friendly interface and similar structure with google ads **What do you dislike about Bing Ads?** some functions can't be done efficiently, ex. bulk edit **What problems is Bing Ads solving and how is that benefiting you?** expanding their markets ### 6. Ok, But not as good as Google Ads **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2022 **What do you like best about Bing Ads?** Bing itself can reach a supplemental audience to Google. Typically it sees lower CPCs and CACs due to lower competition than on Google. It has an easy integration so you can bulk upload campaigns and keep the same structure as your Google Ads account. **What do you dislike about Bing Ads?** Overall the platform is dated and clunky. Everything takes individual steps, so there is not really a quick way to make multiple changes. Setting up Target CPAs and bid strategies is very time-consuming. **What problems is Bing Ads solving and how is that benefiting you?** I was lowering my search campaign average CPCs and CACs. The budget compared to Google ads was much smaller, but at times it was more efficient. I am no longer running Bing ads. ### 7. Too far behind Google in ease of use and volume of traffic so much lower **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Facilities Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2021 **What do you like best about Bing Ads?** You can import Google Ads campaigns, meaning you do not have to recreate them again! **What do you dislike about Bing Ads?** There is a lack of volume compared to Google, and some of the reports are not as easy to find and use (particularly the search query reports). **Recommendations to others considering Bing Ads:** Bing Ads is good for finding a different audience that is not using Google search, but it is a devil to use, especially, when you are used to Google Ads. **What problems is Bing Ads solving and how is that benefiting you?** Different demographic use Bing Ads compared to Google so it does give you a different audience. ### 8. Helps customers find you **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Bing Ads?** It does what it's supposed to: create more clicks. **What do you dislike about Bing Ads?** It's a pain to set up and seems wasteful as far as budget. **What problems is Bing Ads solving and how is that benefiting you?** It helps customers find my business. I've found that many people want my services. ### 9. Ppc operations **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 20, 2019 **What do you like best about Bing Ads?** Keyword optimisation is very easy on this platform **What do you dislike about Bing Ads?** Interface isn't nice, hard to do work on it **What problems is Bing Ads solving and how is that benefiting you?** Optimisation for clients ### 10. Bing Ads - It's Getting Better. **Rating:** 2.5/5.0 stars **Reviewed by:** Michael B. | CEO, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 04, 2019 **What do you like best about Bing Ads?** Though Bing is less favored these days with the introduction of Paid Social, Bing still holds a necessary place in the SEM space. What's great is that importing from AdWords, and setting up your account makes the daily routine work much easier. New additions like Bing's version of AdWords' "Opportunities" are a nice addition. Bing, however, is constantly playing catch up with its bigger brother. **What do you dislike about Bing Ads?** Bing's largest issues are with volume. ROI is great usually, and volume makes it hard to substantiate working in Bing Ads for a large period of time. That means that other channels generally get more work, and as a result, Bing stagnates or doesn't get the attention it deserves. Had they had more volume this would be an easier recommendation. **Recommendations to others considering Bing Ads:** Get your main channels out of the way first. Look to import Bing once you've found success in AdWords. **What problems is Bing Ads solving and how is that benefiting you?** Driving more sales, more customers and more leads for clients. ### 11. Bing Ads Review **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2019 **What do you like best about Bing Ads?** I like that Bing Ads is very similar to Google Ads, and allows for easy communication between platforms. It is super easy to send data from Google straight to Bing. **What do you dislike about Bing Ads?** The results I have seen from Bing Ads generally are not as good as the results from Google Ads. I've noticed a lack of conversion metrics such as calls compared with Google Ads. **Recommendations to others considering Bing Ads:** Bing Ads is a good platform for reaching searchers who are not using Google. **What problems is Bing Ads solving and how is that benefiting you?** Reaching people who do not search on Google. There are a number of people who don't use Google, so bing ads helps make sure these users are not forgotten. Since Bing is especially used by people who are older, advertising on Bing allows you to reach these people. In my experience, I've used Bing ads for brands that are especially attractive to older demographics such as Cadillac and Buick, and have seen positive results. ### 12. Ok Platform to reach Paid Search Users **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2019 **What do you like best about Bing Ads?** It is generally cheaper to conduct PPC on BIng as CPC are cheaper. However this is reflected in lower impressions and conv. compared to Google Ads **What do you dislike about Bing Ads?** Reporting is not as fluid as Google Ads. As well the interface is a little bit more complex and requires a backgroud to grasp. **Recommendations to others considering Bing Ads:** Just watch CPC and CPA and you shoudl be fine. Insertion orders are a cool way to manage budget as well. **What problems is Bing Ads solving and how is that benefiting you?** We are able to increase leads through users that use bing as their primary search engine. Capturing a part of the market that was previously not targeted. ### 13. Cheap CPCs, but No Traffic and Confusing Billing **Rating:** 2.5/5.0 stars **Reviewed by:** Cameron S. | Digital Media Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2018 **What do you like best about Bing Ads?** Results are cheap, due to a lack of competition. The interface is extremely similar to Google AdWords, so adaption is quick and easy. **What do you dislike about Bing Ads?** Traffic is minimal and unpredictable. Bing's billing system is confusing and not convenient for smaller accounts. The amount of work up front is not out-weighed by the results. **Recommendations to others considering Bing Ads:** Try Yahoo Gemini alongside Bing Ads if you're looking to supplement your AdWords efforts. If your experience is like ours, Yahoo will be the better partner. **What problems is Bing Ads solving and how is that benefiting you?** A supplemental platform for our clients' AdWords efforts. ### 14. My Honest Opinion on Bing Ads **Rating:** 2.5/5.0 stars **Reviewed by:** Kehinde A. | Freelance Web Designer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2018 **What do you like best about Bing Ads?** What I like best is their customer support, unlike others I have experienced theirs is top notch, I give them 100% for that. The first time I had issues with them they didn't waste any time at all, the live chat was active and on time and the agent who attended to me had to work on my PC remotely and securely. I love the experience. **What do you dislike about Bing Ads?** The Payment method frustrated me as I was unable to use my Master Card to pay for my advert. My bank claimed they were trying to charge me directly in my local currency that they should have charged me in USD. Unfortunately, they were unable to resolve that. I think they are used to one method of payment and US Based audience. **Recommendations to others considering Bing Ads:** To be frank, aside from payment issues on my Bing account, I think Bing is as Good as other ad networks including Google Adword. If you have means of settling your payment without violating any of their rules please give it a try. And if you have any issues I believe their customer support will be ready to help you out. **What problems is Bing Ads solving and how is that benefiting you?** Advertising. I was able to send some traffic using their initial threshold but I could not really scale the service since I couldn't continue the advert. ### 15. Basic interface and lower costs per click than adwords **Rating:** 2.5/5.0 stars **Reviewed by:** Alex H. | Managing Director, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** June 28, 2018 **What do you like best about Bing Ads?** Simple interface helps with fast loading pages. Low competition levels means lower costs per click than Google Adwords. **What do you dislike about Bing Ads?** The simple design interface sometimes looks a bit dated, but overall works sufficiently. Much lower search volumes than present on Google adwords. **What problems is Bing Ads solving and how is that benefiting you?** Reaching more potential customers with advertising, reaching a wider market. Reaching different PPC customer demographics than is possible with just Google adwords. ### 16. Does Anybody Use Bing? **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Industrial Automation | Enterprise (> 1000 emp.) **Reviewed Date:** December 13, 2018 **What do you like best about Bing Ads?** It is similar to Google Adwords and in fact you can export campaigns directly out of Adwords and into Bing Ads **What do you dislike about Bing Ads?** There is nothing exceptional about this product **What problems is Bing Ads solving and how is that benefiting you?** It allows us to reach new potential customers through the Microsoft search engine and is generally cheaper per keyword than it's cousin Google AdWords. ### 17. Great alternative to Adwords **Rating:** 3.0/5.0 stars **Reviewed by:** Paolo D. | Director of Digital Marketing, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2018 **What do you like best about Bing Ads?** Less competition and lower cost alternative to Google Adwords. Ability to specify a target audience/demographics to get the exact people needed. Very similar to Adwords, you can even upload all of your Adwords settings/campaigns into Bing in just a few clicks. You can reach people that don't use Google, which is good because not every uses Google. Also great customer service! **What do you dislike about Bing Ads?** No display network to create/share ads on. Less traffic than Adwords. **Recommendations to others considering Bing Ads:** If you already use Google Adwords, save yourself the time and connect your Adwords account to upload settings/campaigns/adgroups/keywords in just a few clicks. Utilize customer service if you get stuck, they are very happy to help out. **What problems is Bing Ads solving and how is that benefiting you?** Bing delivers lower cost CPC traffic to website. We have seen lower CPA than other platforms. ### 18. Good PPC Platform **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2018 **What do you like best about Bing Ads?** Perhaps the best part of using Bing Ads is the fact that you can upload all of your previous campaigns from its main competitor, Google Adwords. This saved me a lot of time - why only do PPC on Google when you can do it on Bing, without much extra work? I also thought their keyword planner was cleaner, although now that I'm using Adwords again, I think the needle has pointed back to Google again. **What do you dislike about Bing Ads?** My biggest gripe with Bing Ads was that it was difficult to alter ad sets in campaigns that you brought over from Google Adwords. If memory serves me correctly, you could not duplicate ad sets, which was frustrating to say the least. **Recommendations to others considering Bing Ads:** Give it a shot - it doesn't really hurt to try, considering implementation is a breeze. If you are using AdWords, than Bing is a no brainer. Reach out to the crazy fools who never downloaded chrome on their new windows machines easily, with Bing Ads. **What problems is Bing Ads solving and how is that benefiting you?** Bing Ads helped us bring in more site visitors at a much, much lower CPC than Google Adwords, LinkedIn Ads, and Facebook Ads. We were able to use their tracking snippet to know how we were performing on campaigns in google analytics. ### 19. Pales in comparison to the de-facto standard in Search Advertising: Adwords **Rating:** 2.5/5.0 stars **Reviewed by:** Srinivasan R. | Co-Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2017 **What do you like best about Bing Ads?** Slightly better user interface than Adwords. **What do you dislike about Bing Ads?** The quality of Analytics is no match to that of Adwords. **Recommendations to others considering Bing Ads:** Find it hard to recommend Bing Ads when Adwords does such a good job of managing search advertising and search engine marketing. If you do get a promotional credit from Microsoft, it might be worthwhile running similar campaigns both on Adwords and Bing Ads. Kind of a A/B testing across 2 search advertising platforms. We consistently found that the CPC (Cost Per Click) on Adwords was lower than the CPC on Bing Ads. Bing Ads has one useful feature - if you have already established a campaign om Adwords, Bing Ads will allow you to import the campaigns automatically. However, all the campaign parameters you set up on Adwords don't necessarily transfer to their equivalents in Bing Ads. **What problems is Bing Ads solving and how is that benefiting you?** Use search advertising to drive awareness for the company's online presence and demand generation for the company's offerings. Some of the benefits we have realized are: increased number of visitors to the website during the execution if campaigns, lead generation through clickthroughs on the Ads displayed on the Bing network. ### 20. Great platform, seamless experience **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** January 03, 2018 **What do you like best about Bing Ads?** The Bing Ads UI is very clean, and easy to use. Especially if you're familiar with using other PPC platforms, the transition is seamless (with limited learning curve). Additionally the support team is great - always willing to hop on a call with you and discuss opportunities for improvement. **What do you dislike about Bing Ads?** Advertising on Bing in general is a quite niche. Your strategy certainly needs to be a bit different than other platforms. **Recommendations to others considering Bing Ads:** Do your research into Bing and have a confident strategy around keyword bidding and goals for the program. Do not treat this platform the same way you would Google Adwords, because it can serve an entirely different function. **What problems is Bing Ads solving and how is that benefiting you?** We're helping prospects identify a solution to their pain-points, by analyzing and understanding the terms they search the most to find our product. ### 21. Useful, but not the best **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** June 27, 2018 **What do you like best about Bing Ads?** Bing has a small amount of users, so we are able to expand our service reach with Bing ads. It is also able to directly advertise inside of UWP apps. **What do you dislike about Bing Ads?** On web, the UI looks prehistoric. It is slow and inefficient, and it looks like little effort has been spent on improving that. **What problems is Bing Ads solving and how is that benefiting you?** Small and limitef company reach. We are able to gain a few website clicks, but not too much. ### 22. Mostly similar experience to Google AdWords **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 20, 2018 **What do you like best about Bing Ads?** Bing Ads has improved over time. I appreciate that when AdWords makes an interface change, that Bing Ads typically does as well. It helps busy paid search marketers have a streamlined experience but still cross multiple engines. **What do you dislike about Bing Ads?** Import functionality can be clunky. You have to double check your settings otherwise it can override to certain features like including display. **Recommendations to others considering Bing Ads:** Usage is based on your search budget and your audience. Bing does tend to have a different audience then Google so if you're trying to capture more impression share this is a good way to expand. **What problems is Bing Ads solving and how is that benefiting you?** Stay competitive in an eCommerce market. Drive transactions. ### 23. Bing reciew **Rating:** 3.0/5.0 stars **Reviewed by:** Jordan M. | Insurance Agent, Insurance, Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2018 **What do you like best about Bing Ads?** It’s very easy to use and it also inexpensive. **What do you dislike about Bing Ads?** Not as many features as I would like when it comes to where and when I can show the ad. **What problems is Bing Ads solving and how is that benefiting you?** I most use it to gain publicity for other businesses. It’s good way to get your name out there. ### 24. Good for additional exposure; not great as the sole advertising channel **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2017 **What do you like best about Bing Ads?** Ability to import campaigns directly from Google AdWords (which most advertisers will use as their primary paid search channel). This makes it easy to "set and forget." **What do you dislike about Bing Ads?** Bing just doesn't have the audience share that Google does, which results in fewer clicks and conversions overall (at least in my industry). Also, the audience that is there is different -- you really need to make sure that to use the platform to its fullest potential, you tweak the ad copy, targeting and other settings to adjust for the different audience. **Recommendations to others considering Bing Ads:** The platform is difficult to use if you're new to paid search advertising. I'd recommend users looking to use Bing start with the auto-import from AdWords. Once comfortable with AdWords, start to learn the intricacies of Bing Ads so you can really use it to its full potential. **What problems is Bing Ads solving and how is that benefiting you?** Increased reach. Not as much competition on Bing as there is on Google AdWords, so cost per click and per conversion are generally lower. So it's better for ROI even if on a smaller scale. ### 25. Familiar with Google Ads **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Furniture | Mid-Market (51-1000 emp.) **Reviewed Date:** July 06, 2018 **What do you like best about Bing Ads?** The fact that you can import your campaigns from Google Ads **What do you dislike about Bing Ads?** Unlikely you don´t have so many options to make a goog bid management like it is on Google Ads **Recommendations to others considering Bing Ads:** Use the import feature if you´re also a Google Ads user. **What problems is Bing Ads solving and how is that benefiting you?** Getting people to our shop who browse and search with Bing ### 26. Expanded Audience is Great **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2018 **What do you like best about Bing Ads?** Capture the 30% of the market share that Google doesn't get. Windows integration give you access to customers you would not typically reach **What do you dislike about Bing Ads?** The search partners tend to be iffy and you have to keep an eye on them **What problems is Bing Ads solving and how is that benefiting you?** Capturing a wide audience that Google does not capture. ### 27. Great amount of extra traffic for the same money spend **Rating:** 3.0/5.0 stars **Reviewed by:** Varujan T. | Administrator, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2017 **What do you like best about Bing Ads?** I like that the support team is very responsive and it helps we everytime to extract reports and to troubleshoot various issues. **What do you dislike about Bing Ads?** I don’t like that almost all of my visits are from mobile. My business model works best on te computer **Recommendations to others considering Bing Ads:** This service simply attracts quality customers and experienced promoters. You also don't have to own a big sold. If you already aren't using yahoo ads, I recommend you to take part of this community. It's much better than anticipated. **What problems is Bing Ads solving and how is that benefiting you?** Yahoo Advertising can help build your brand faster than never. It’s display ads system is occupying 50% of total ads from yahoo. Users are more likely to remember your brand name when they see it rather than hearing int. ### 28. Good but not quite as good as adwords **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2018 **What do you like best about Bing Ads?** The ability to segment customers based on defined, specific characteristics **What do you dislike about Bing Ads?** Not as advanced segmentation tools as Google adwords **What problems is Bing Ads solving and how is that benefiting you?** I have advertised on the second biggest search engine ### 29. Adwords Lite - Reaching a New Market **Rating:** 3.0/5.0 stars **Reviewed by:** Michael H. | Strategic SEM Specialist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2017 **What do you like best about Bing Ads?** I like how similar Bing Ads is to the Adwords interface, and targeting abilities. **What do you dislike about Bing Ads?** Some reporting tools are buggy, and some targeting tools do not allow me to get as granular as I'd like. **Recommendations to others considering Bing Ads:** Make sure you understand that it's limitations are strategies are a bit different from other PPC platforms, but it can still be very useful. Make sure to use UET tracking in order to get the most from Bing ads. **What problems is Bing Ads solving and how is that benefiting you?** Getting more business for home services clients as well as auto dealers. ### 30. Google is Better **Rating:** 2.5/5.0 stars **Reviewed by:** Jenna P. | Digital Marketing Project Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2017 **What do you like best about Bing Ads?** Its similiar to Google so if you use one you can use the other **What do you dislike about Bing Ads?** It doenst play nicely with GA. There is a lot to setup if you want to track keyword performance within GA. Bing tends to have a lot of bots. **Recommendations to others considering Bing Ads:** Older audiences use bing ads, so if you're attracting older users for your service/product Bing is great. It's less competitive. However, i've seen more bot traffic than google. **What problems is Bing Ads solving and how is that benefiting you?** Helping generate leads through our ads campaigns. Bing is great for accessing an older population. Depending on your market, Bing could be great. ### 31. Bing Ads Review **Rating:** 3.0/5.0 stars **Reviewed by:** Carl R. | Digital Media Analyst, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2018 **What do you like best about Bing Ads?** It's a great avenue in reaching those that aren't on Google and offer lower costing CPCs. **What do you dislike about Bing Ads?** I dislike how separate reports need to be pulled for impression shares. **What problems is Bing Ads solving and how is that benefiting you?** Reaching other demographics within the platform ### 32. Bing Ads Difficult to Use **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2017 **What do you like best about Bing Ads?** There was a lot of customer support and I received a promotional credit to get started. Bing assisted me in starting my advertising campaign and choosing keywords. **What do you dislike about Bing Ads?** Bing has a limited reach and when targeting a small demographic, we found it hard to yield the desired advertising results. **Recommendations to others considering Bing Ads:** I would recommend that people compare with alternative options. Often, AdWords and Facebook sponsored posts are better at reaching niche demographics. **What problems is Bing Ads solving and how is that benefiting you?** We've been using it to try to raise awareness for promotions. ### 33. Overrated tool **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2018 **What do you like best about Bing Ads?** I like the keyword search and optimization. **What do you dislike about Bing Ads?** I did not like the set up and loops required to complete a single task. **What problems is Bing Ads solving and how is that benefiting you?** We were able to optimize search results. ### 34. Fine for simple SEO **Rating:** 3.0/5.0 stars **Reviewed by:** Kim E. | Social Media Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2018 **What do you like best about Bing Ads?** Bing is great to help you update your business listings on the Internet. **What do you dislike about Bing Ads?** The amount of detail you can share is limited. **What problems is Bing Ads solving and how is that benefiting you?** Use as a local listing in conjunction with other online registries. ### 35. correct service despite the concurrency **Rating:** 2.5/5.0 stars **Reviewed by:** Tarik M. | EUROMED VOYAGES, Small-Business (50 or fewer emp.) **Reviewed Date:** December 27, 2017 **What do you like best about Bing Ads?** The Bing audience is defined as "quality" **What do you dislike about Bing Ads?** a lot of internaut uses google search engines **What problems is Bing Ads solving and how is that benefiting you?** converting visits to purchases ### 36. bing ads **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2018 **What do you like best about Bing Ads?** the variety of ads it offers it to the customers searching bing **What do you dislike about Bing Ads?** difficulty in searching/closing ads that are not interesting **What problems is Bing Ads solving and how is that benefiting you?** reaching out to other markets. ### 37. BingAds Experience **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2017 **What do you like best about Bing Ads?** Through this, I am able to run search ads on Bing. The platform is improving but this is far behind Google Adwords. The platform sends suggestions and updates which can be helpful. **What do you dislike about Bing Ads?** The platform is very difficult to navigate. BingAds editor is HORRIBLE on macs. The technology and opportunities are far behind Google. **Recommendations to others considering Bing Ads:** I would suggest having a solid understanding of search and working in Google and your ability to work in Bing will be better as your skills will be stronger. **What problems is Bing Ads solving and how is that benefiting you?** Online search advertising ### 38. Easyness of creating adds **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** April 16, 2018 **What do you like best about Bing Ads?** I like how easy it is to create adds and manage them. **What do you dislike about Bing Ads?** As of now i have not encountered anything that i dislike anout Bing Ads. **What problems is Bing Ads solving and how is that benefiting you?** Community awareness about our services ### 39. Positive , I need learn better **Rating:** 3.0/5.0 stars **Reviewed by:** Israel M. | Reciclando Conocimientos, Professional Training & Coaching, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2017 **What do you like best about Bing Ads?** The integration with Edge and the low cost for my campaigns after I can work well with BI of Microsoft too. **What do you dislike about Bing Ads?** When I want create a anuncement I haven't all posibilities that I want wish **What problems is Bing Ads solving and how is that benefiting you?** I use for annucements in Bing, the integration and the price compare with Google Adwords ### 40. Not as good as AdWords **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2017 **What do you like best about Bing Ads?** Easy to use and if you already use AdWords then campaigns can be easily imported into Bing Ads to allow you to start using it quickly. Helpful for editing multiple campaigns at once compared with Adwords and it may also be a more cost-effective option. **What do you dislike about Bing Ads?** Quite simply, just not as good as AdWords, Feels like it's playing catch up in terms of features but will always be behind. Therefore it comes hard to recommend as an alternative, though could be used in conjunction with AdWords. **Recommendations to others considering Bing Ads:** Use in conjunction with, not instead of, AdWords. **What problems is Bing Ads solving and how is that benefiting you?** Same as with AdWords: advertising through Google Search to increase traffic to the website. ### 41. Bing Ads is a Slightly Cheaper Alternative to Google **Rating:** 3.0/5.0 stars **Reviewed by:** Brandon S. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2017 **What do you like best about Bing Ads?** The biggest feature that I like is the price point. It is relatively affordable to run ads as well as a higher CPC. **What do you dislike about Bing Ads?** I don't feel that I have a larger target audience due to Google's Monopoly **Recommendations to others considering Bing Ads:** Don't use it as a primary source to drive traffic, definitely, works as a complimentary. **What problems is Bing Ads solving and how is that benefiting you?** Using Bing has given me a different outlet to target customers instead of just relying on Google. ### 42. Bin Ads Reviews **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2017 **What do you like best about Bing Ads?** It is easy to set up, especially if you have AdWords experience. It has provided a positive ROI to date. **What do you dislike about Bing Ads?** There just isn't as much traffic on Bing as on AdWords. **Recommendations to others considering Bing Ads:** Easy way to give your site a little traffic and revenue boost **What problems is Bing Ads solving and how is that benefiting you?** Driving traffic/revenue to our site. ### 43. Solid but scalability is limited **Rating:** 2.5/5.0 stars **Reviewed by:** David N. | Director, Online Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** October 05, 2017 **What do you like best about Bing Ads?** Pricing tends to be slightly less than Google Adwords; it's easy to import Adwords campaigns **What do you dislike about Bing Ads?** Search network PARTNER traffic quality is highly suspect - even Yahoo owned & operated traffic has some questionable traffic **Recommendations to others considering Bing Ads:** Turn off traffic from search partners and content network. Run to Bing, Yahoo & AOL owned & operated search network only. **What problems is Bing Ads solving and how is that benefiting you?** Generally, as performance marketers, we are able to hit our KPIs with Bing Ads. ### 44. Bing Ads **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2017 **What do you like best about Bing Ads?** Similarity to AdWords in set up and functionality. **What do you dislike about Bing Ads?** Broad match modifier algorithms are quite poor, unlike AdWords. **What problems is Bing Ads solving and how is that benefiting you?** SEM across Bing and Yahoo networks. ### 45. Bing Ads for those who are truly in the market **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2017 **What do you like best about Bing Ads?** It seems like our conversion rate is higher using Bing than in Google. Obviously, Google has a higher CTR. It just seems that the quality of customer is better from Bing. **What do you dislike about Bing Ads?** Difficult to tell who Bing's ad partners are. Google is more transparent. **What problems is Bing Ads solving and how is that benefiting you?** Reaching mobile customers seems to be better with Bing ### 46. Simple interface but still secondary **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Law Practice | Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2017 **What do you like best about Bing Ads?** I like the bing ads user experience more compared to Google AdWords. It’s simple and clean and easier to understand. **What do you dislike about Bing Ads?** Well besides the fact that bing is secondary to google, the salesperson who emailed me was a little...obnoxious. **What problems is Bing Ads solving and how is that benefiting you?** Bing business and bing analytics has been very helpful to understanding the effects of our changes. ### 47. An O.K. ad product from Bing **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 31, 2017 **What do you like best about Bing Ads?** Has the same UI as AdWords making switching back and forth between optimizations simple. **What do you dislike about Bing Ads?** As whole, Bing is always 1 year behind AdWords since it just copies AdWords new features **What problems is Bing Ads solving and how is that benefiting you?** Tackling the Bing search network with paid ads. ### 48. Bing Ad **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Performing Arts | Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2018 **What do you like best about Bing Ads?** I like that that improve your SEO so that your business is easily accessible. **What do you dislike about Bing Ads?** I do not think they are as effective as other ads such as google **What problems is Bing Ads solving and how is that benefiting you?** Trying to make my business readily accessible ### 49. This product has helped create more buzz **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Executive Office | Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2017 **What do you like best about Bing Ads?** The ease of of the formate for use and the accessibility **What do you dislike about Bing Ads?** As of this early stage in the using processes I have not found a particular dislike **Recommendations to others considering Bing Ads:** It is a product worth checking out and comparing to similar items. **What problems is Bing Ads solving and how is that benefiting you?** The company seems to be solving customer acquisition ### 50. Quality traffic, but not really scalable **Rating:** 3.0/5.0 stars **Reviewed by:** Poonam Shah S. | Search Engine Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2017 **What do you like best about Bing Ads?** Ability to integrate & import google campaigns without any hassle with limited options. Conversion tracking is not reliable. Good PPC Interface but not great but You’ll pay less for the same keywords in bing than google. **What do you dislike about Bing Ads?** Bing Editor is buggy. Lower traffic than Google. **Recommendations to others considering Bing Ads:** Bing Ads has better device targeting options. Bing Ads offers more transparency and control over search partner targeting. Bing Ads allows you to control search demographics. **What problems is Bing Ads solving and how is that benefiting you?** Bing Ads has less competition and cheaper CPC’s. ## Bing Ads Discussions - [When is it beneficial to use one over the other?](https://www.g2.com/discussions/bing-ads-vs-google-adwords) - 1 comment, 1 upvote - [Where do Bing ads show?](https://www.g2.com/discussions/where-do-bing-ads-show) - 1 comment - [How do I optimize Bing ads?](https://www.g2.com/discussions/how-do-i-optimize-bing-ads) - 1 comment - [Can you advertise on Bing?](https://www.g2.com/discussions/can-you-advertise-on-bing) - 1 comment - [Are Bing ads effective?](https://www.g2.com/discussions/are-bing-ads-effective) - 1 comment - [View Bing Ads pricing details and edition comparison](https://www.g2.com/products/bing-ads/reviews?filters%5Bnps_score%5D%5B%5D=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+18%3A12%3A36+-0500&secure%5Bsession_id%5D=821cd077-b564-4c52-ab5e-8da3143d08a2&secure%5Btoken%5D=cdf4f4d136ef4ade011990038cec9419bdca44b0a9dd07a7402ec26833f0b76f&format=llm_user) ## Bing Ads Integrations - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) ## Bing Ads Features **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring - Audience Targeting - Social Media Monitoring - Web Traffic Monitoring - Real-Time Monitoring - Conversion Rate Optimization - Campaign Planning **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports - ROI Tracking - Engagement Tracking - Goal Setting/Tracking - Keyword Tracking - Scheduled/Automated Reports - Click Tracking **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization - Performance Management - SEO Management - Bid Management - Campaign Management - Advertising Management - Budget Management **Additional Functionality** - Activity Dashboard - Account Alerts - Campaign Segmentation - For PPC Campaigns - Data Import/Export - Performance Metrics - A/B Testing - Geotargeting - Visual Analytics - Trend Analysis - Data Visualization - Fraud Detection - Real-Time Analytics - Multi-Campaign - Landing Pages/Web Forms - Real-Time Updates - Keyword Research Tools - URL Builder - Real-Time Reporting - AI Copilot - Generative AI - Campaign Analytics - Web Traffic Reporting - Third-Party Integrations ## Top Bing Ads Alternatives - [Google Ads](https://www.g2.com/products/google-ads/reviews) - 4.3/5.0 (1,939 reviews) - [Skai](https://www.g2.com/products/skai/reviews) - 4.0/5.0 (281 reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) - 4.1/5.0 (278 reviews)